Posts

A well-written blog can be ignored completely if the best SEO tips for the blog have not been applied. Good search engine optimization methods are important if you want a good rate of traffic to read the post. For instance, if the post you have written does not have important keywords, it would not be ranked on the first page of results. This is a big setback in terms of the traffic rate.

People do not have a positive mindset of searching through the results that are not present on the first page. It is a fact that the top links are displayed on the first page. Hence, if you are going beyond the first page, you are considering the web links with lower standards. Thus, for a post to get attention from maximum people, it should be ranked highly.

How long should a blog post be for SEO in 2019?

The length of a blog post affects SEO results. In the year 2019, on a generic scale, a good blog post should have a length of 1000 to 1200 words. Again, this is a generic estimate and the topic on which the post is being written makes a difference. You may be writing a post on a topic that can be stretched for 800 words only. Hence, there is no reason to stretch the post unnecessarily for 1000 to 1200 words.

At times, blog writers have to prepare posts on a descriptive topic which people want to know about. For example, when you are writing a post on “The global IT conference of 2019”, maximum possible facts have to be included. The title of the post shows that this blog has a time restriction and people would most likely go through it after the year 2019.

Blog post length is not more important than readability.

When a reader checks the title of a blog post, he is not interested in checking the word count. For him, the uniqueness and presentation of the content are more important. If the content is captivating, the reader would read the post with attention irrespective of the length it has.

Similarly, if a post is perfect in terms of length but redundant points have been used, readers would not go through the content completely. Therefore, the readability score is important than word count in the blog post. Prepostseo, SEMrush, and Softo provide online readability score checker tools for writers and bloggers,

Readers today are very smart and they can easily judge the quality of the written post by going through it. Some writers focus on submitting a post with appropriate word count. A good post has both the correct word count and the quality original information.

  • Is it feasible to submit a post that does not meet the quality requirements but has an appropriate word count? The answer to this question is no. If a reader does not go through the written post and reads the information with interest, having the correct word count actually does not make any difference.
  • Thus, it is good to focus on detailed research work for a good post and decide the word count accordingly. Most writers do not work with this approach. They pay attention to the word limit and compromise the quality level. This strategy does not work well.

Get the correct combination of word count and content research.

There are no shortcuts of writing a good blog post. You cannot prepare unique, interesting content if complete research has not been carried on the topic. The word count should be selected according to the topic needs.

Here are some points blog writers should consider.

  • Have all the important points written down

If you have all the points to be covered written down in one place, it becomes easy to develop the flow of the blog. In addition to that, it helps in estimating the word count without skipping or unnecessarily extending any points. Professional blog writers initially make a list of points that have to be included in the post. Each point is expanded after that. In this way, the actual word count is determined.

  • No keyword overstuffing to meet word count requirements

The use of appropriate keywords is absolutely necessary if the best SEO results have to be attained. This does not mean in any way that keywords should be used when the need does not exist. Stuffing actually spoils the content presentation. Secondly, it spoils the SEO rank as well.

Professional writers use them in a natural way. Studding keywords to adjust the word count is not smart thinking as well. It would weaken the rank of your post instead of improving the overall impression. Keywords should be used according to the content flow implemented in the post.

Referring to SEO tips helps you get a clear cut idea about how and why stuffing of key phrase affect your ranking.

Content redundancy is harmful

Writers who do not write down all the key points in advance usually run out of points. To complete the word count, they repeat the points. This is a negative practice in terms of both SEO rank and user readability. A blog post should comprise of unique content only to acquire a good SEO rank.

SEO tips for blog

Understanding the privileges of using a word counter

The use of a word counting tool is beneficial in several ways. To start with, the words do not have to be counted manually. This is a very tiring task for writers. Once they are done with producing quality content, counting the number of words manually is not simple. A word counter tool is preferred due to several reasons and some key ones are mentioned below.

  • These tools help in saving time. If you have to determine the word count of a blog post without using a counter, the only way is counting the word on your finger line wise. At the end of each line, add the word count already covered. There is simply no reason to put in so much effort. You can use a word counter tool and it would determine the exact count.
  • With manual counting, there are risks of incorrect estimations. On the other hand, using one of these tools provides you with the correct count.
  • You can use any online word count tool, however, our favorite free online word counter is Word Counter by Prepostseo, Softo Word Counter, and built-in Microsoft Word Document word count.

 

Facebook used for BusinessNow Facebook is used as a business marketing platform. It’s almost impossible to find a person who isn’t active on Facebook as it is the biggest social media platform till now. People use it to connect with their long-distance friends and relatives and add a little fun their lives. However, apart from this friendly communication, Facebook is also a base for many businesses.

Yes, a lot of small and big businesses market their products through Facebook and reach their online customers. Facebook has suffered few scandals recently due to which many users claimed to ditch the platform. However, it is still the best social media website both for individuals as well as businesses. You can go for Facebook marketing services in Chennai as well to obtain the desired and fruitful result.

Why Would  Facebook Used For Business?

There are people who are against business marketing on Facebook. There might be a few reasons for the same, but there are much more reasons to use it rather than not using it. Here are some points that’ll prove to you why Facebook is still the most used social media and is perfect for your business to reach millions of users.

Millions of Users

No other social media is as popular as Facebook. Millions and billions of people visit Facebook almost on a daily basis. So, Facebook will help you reach a very wide range of audience and give you the opportunity to increase awareness about your brand among people.

Targeting Facebook ads for business

Facebook ads are high le targeted as they help you target a wider audience, in case you can’t do it organically. You can target people on the basis of location, age, gender, and interests. This will promote your brand in the right way to the right customers.

People spend a lot of Time on Facebook

You just can’t ignore Facebook for a business where billions of people spend a ridiculous amount of time. It’s large, and the engaged user base is what attracts active advertisers. You can also take this opportunity!

Facebook Re-marketing

facebook remarketing

Facebook re-marketing shows ads of your business to the people who’ve visited your website or used your mobile app, whenever they visit any other website or social platform. This will boost the customer engagement process. You can’t be crazy enough not to use Facebook re-marketing for your business.

Larger Demographics

True that many people use Facebook. But what’s even more interesting is that people of all ages use Facebook. No matter if it’s teen, an adult or even a senior, all of them are found to use Facebook. It’s larger demographics is another reason that makes it a powerful online marketing tool. Thus, you end up marketing your product to a larger demographic of individuals.

Fast Growing

Social media networks other than Facebook continue to face boom and depression phase. Whereas on the other hand, Facebook is something that is still the fastest growing. Many new individuals are joining this platform every day. New individual accounts, pages, online communities, and groups are created every day.

This can help your business a lot if used in the right way. Business marketing is taken to a whole new level with Facebook. You have to consider many factors like your marketing budget, your competitors and your customers before you market your business on Facebook.

How to Promote Facebook Used For Business?

Now that you know how important Facebook is for business, it’s time to know how you can use Facebook for the same. Here are some tips that can help you grow your small business and bring a big change:

Create a Business Page in Facebook Used For Business

create facebook page

To give your business an individual and varied recognition, you need to have a separate page for it. This will give your business a solid Facebook presence. Customize the business page and add as much information about your business as possible.

Be Regular

Simply creating a business page won’t make any difference if you aren’t regular on it. You need to post on your business page as much as you can, with a minimum of one post a day. Make sure you don’t compromise on the quality of content just to be regular.

Promote your Facebook page Used For Business

Send invites to join your page to your friends and current customers. Provide the link of your page on every other social media, on your business card, etc. that’ll invite more and more people. This way, you need to build a following on Facebook.

Post-Contents

Publish contents that keep your followers engaged. We mean, before posting anything on your page, think if it’ll occupy the minds of readers even for a while, or if it’ll start a conversation. If yes, it’s good to be posted. This way, readers will spend more time thinking about your page and will consider it.

Organize Giveaways and Offer Discounts

This is the traditional way to attract customers. Well, it still works! You should organize giveaways for your customers and offer discounted prices so that they continue to be a part of your business. This will also attract new customers when the friends of existing ones get to know about it.

Facebook ads

facebook adsTarget a wider audience and can help you out if you’re unable to reach customers organically. Moreover, Facebook tools are effective and easy to use. Just target people by age, location, interest or gender, and you’ll reach your customers right away.

So, these are just simple tips that can be the answer to your question “How can I grow my business on Facebook?”. You’ll learn better ways and newer ideas by yourself, once you’re into it.

Trust issues related to online businesses are always a concern. Well, we have a solution for this too. We are one of the best and well-known websites that helps our clients in every possible way by delivering them incredible Facebook marketing services at the best possible rates.

Why wait? Take your business to the next level by contacting us and including one of the best marketing tools into your business. You’ll definitely get to see the results after you’ve invested some time, money, patience and hard work.

Digital marketing VS Traditional marketing

With the digital marketing vs. traditional debate going on, let us check which one is most suitable for the marketing and promotion of your business or services. digital advertising vs. traditional advertising would seem like a tough decision to make, but these points will help you make up your mind to a decision which one is more convenient

 

What is Traditional marketing ??

news paper ad

 

Traditional marketing is the standard modes of marketing that have been used since the beginning of marketing and advertisements. This includes:

  • Television Ads
  • Newspaper Ads
  • Radio
  • Flyers and billboards by the roads and highways
  • Ads in related weekly magazines

What is Digital marketing ??

digital marketing vs traditional marketing

Digital or online marketing is the marketing mode applied all of the globes. It is proved that the era of the internet will have its influence on everyone’s life

Digital marketing includes :

  • Social media like Facebook, Twitter, or Instagram.
  • Business networking sites like LinkedIn.
  • Promotional ads via emails.
  • Paid pop-ups.
  • Blogs

 

Digital marketing vs tradtional marketing

 

   1.  Real-Time Result

Digital or online marketing gives quick results but in the case of traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. In this battle of traditional vs. online marketing, online marketing always wins

real time result

In Digital Marketing  You can see everything in real time including:

  • A number of visitors
  • The most active time of the day
  • Conversion rates
  • Bounce rates
  • traffic generation
  • buying behavior
  • relevant audience

When you have the result in real time, we don’t want to waste the time to take action

   2. Brand Development

brand development

Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into series consideration in comparison to digital marketing vs traditional marketing brand title digital advertising gives rise to. This is because traditional marketing has limited space in branding. Digital marketing wins this category every time. in the online platform, we can introduce our brand via social media which can give more social engagements

   3. Quicker publicity

Very much due to the real-time results of Digital marketing, we can achieve quicker publicity. In the case of traditional marketing, it’s not quickly achievable. because it is a slow process

Digital marketing vs Traditional marketing

4. Easy Analytics

With online marketing, you can quickly know what is working for you and what isn’t via Google Analytics. You can analyze the inbound traffic, bounce rate, conversion rate, profit, and the general trend of the interested audience, all in real time

Digital marketing vs Traditional marketing

In traditional marketing analyze the market is not so easy when we comparing to digital marketing.  because we get an exact report of market analytics using tools like google analytics but in traditional marketing, it’s not possible we have to wait until when the report is to be finish

5. Reduced cost

Digital marketing vs Traditional marketing

Using digital marketing tactics is the best cost-effective way to market our business. SEO, content marketing, and social media engagement take time to work their magic.but in traditional marketing we have to invest in banners, notice paper, flex boards, etc which is comparatively higher than digital marketing and less result giving to

6.Higher exposure

Now, we can’t claim that a television ad or an advertisement in every newspaper in town is going to cover the majority of the population. Any kind of traditional advertisement is narrow to a certain locality. Whereas online advertisement reaches out to the entire world so you are missing out on nothing.

 Now that we go through the comparison between digital marketing and traditional marketing revealed for us, we can agree that online marketing wins. However, traditional marketing is still familiar with the audience that is itself still traditional. Therefore, a smart mix or comparison between digital marketing and traditional marketing enabled by good analytics of   digital advertising vs. traditional advertising statistics will get your brand in high reach

 

 

 

 

Video Walls Can Improve Your Marketing

Here we are given you an idea about  Video Walls Can Improve Your Marketing Efforts. Running a business and making a profit has become so difficult with this high competition. Business owners have to put in extra efforts to capture the attention of customers, get them to buy their products and finally carry home some profit. However, all hope is not lost as technology is continuously coming on-board to make things a little easier.

Video wall marketing efforts

Video walls are the latest trend in online marketing consisting of monitors placed in a wall for video or image adverts. Video Walls Can Improve Your Marketing efforts. They are placed in areas with high traffic of people including busy streets and shopping malls.

Here are 5 ways marketing technology can improve your marketing efforts.

  • Flexibility

One of the most notable features of video walls is flexibility. If you don’t like anything and would like to change, it is only a click of a button away. You don’t have to incur extra costs such as printing new banners like in the traditional methods. If you have to launch a new product or change the brand, you can do it as soon as possible and still keep your clients hooked. As soon as you learn what your customers want, you can easily change the video content and avoid losing loyal customers.

  • Portability

When you need to change the location of your business or open a new branch, video walls offer you the liberty to do so without any trouble. Moreover, you don’t necessarily need to move the erected wall from its original location; all you can do is display it in another location. You need to have an experienced team in assembling and disassembling of the tools required. Thus Video Walls Can Improve Your Marketing efforts.

  • Cost-effective

The goal of every business is to spend less, but earn more. With video walls, that’s possible because of its cost-effective nature. You don’t have to change them from time to time which means additional expenses. Video walls have a very long lifespan with an average LCD monitor going for up to ten years. This will keep your marketing drive running for a long time, and you will only need to focus on creating new videos. This is another way that Video Walls Can Improve Your Marketing efforts.

  • Differentiation

With the high competition in the business environment, your business needs to be unique to have a competitive advantage. Not many businesses use video walls for their marketing campaigns because they lack the resources, experience and the creativity required in creating the videos. If you get the resources and an expert to do the work, you will easily differentiate your business the competitors. Thus Video Walls Can Improve Your Marketing efforts.

  • They easily attract customers

Video walls come in giant full-screen visuals that are captivating and bold hence easily capture the attention of your clients. They are also non-intrusive so customers won’t feel like the advert is invading their space. You, however, need high-quality videos and high image resolution to attract the audience without boring them. This sets them apart from other adverts such as TV commercials which have become so common and are very annoying.

If your business is still struggling to get clients through the traditional marketing efforts, then you’re being left behind. It’s high time you embrace video walls which is the latest technology that is sure to improve your marketing efforts and reach a wide audience at a minimum cost. Thus Video Walls Can Improve Your Marketing efforts.

You can read about our previous post related to digital marketing VS Traditional marketing here.

Lead Generation Techniques

Long gone are the days when you could rely on your neighbors and friends to spread the word about your local contractor business for roofing, plumbing, and air conditioning needs. With the Internet nowadays, you need to have a strong online presence in order to get good leads for your company. Lead generation marketing is the strategy you need in order to attract potential clients to your business effectively. Here are tips to boost your company’s lead gen marketing efforts:

 

1. Design a very attractive website for your contractor business.

 

Today, customers and potential clients are increasingly dependent on the Internet. For their roofing, plumbing or HVAC needs, the quickest way to find a service provider would be to take out their smartphones or fire up their laptops and then search the Internet for the nearest supplier.

 

This means that your website has the potential to serve as your 24/7 digital business card. Your credibility and initial image heavily rely on how you present your business on the Internet. On most occasions, this is the first time that your potential customers would be introduced to your brand. You have to make the first look as impressive as possible.

 

A well-designed website can do wonders for your online presence. You have to make sure that you showcase all the required information for your customers in order for them to be able to reach you immediately: your office address, email address, and contact numbers.

 

Make it easy for users to navigate through your website, whether they’re using a laptop or on their mobile phones. When it’s very easy to load your website, you capture your target market. In addition, strategically place call-to-action or CTA links or buttons on your site. An example of an attractive CTA is, “Find out how you can save on your next plumbing project.” When your potential client clicks on this CTA link, you’re able to get their important information such as their name, location, and email address. Easily, you get a lead whom you know is interested in your company.

 

2. Hire a good lead generation marketing expert to work on your company’s website.

 

Lead Generation for roofing, plumbing, and HVACAs you’re the expert in roofing, plumbing, and HVAC, you need a professional to handle the lead generation for your website. Contact a reliable lead generation marketing expert such as ippeileads.com – plumber contractor to effectively strategize your online movements and to give your company the maximum possible online exposure and traffic. Having an expert service provider do this for you will give you peace of mind and confidence. Also you can focus on the critical operations of your company.

 

3. Be sure to showcase your contractor expertise on your website.

 

As the customer’s initial peek at your roofing, plumbing, and HVAC business operations, your website should have a detailed display of your services. Dedicate separate tabs for the services you offer. You may also show your previous projects in order for them to see your level of expertise and wide range of experience.

 

4. Keep your website updated with expert content related to your business.

 

Make the most out of your knowledge and experience in the industry by putting up blog posts and videos relating to your field of expertise. Writing and publishing attractive topics and videos about your projects and tips can drive traffic and potential customers to your site through Internet searches and social media shares. When potential clients see you as a credible service provider in roofing, plumbing, and HVAC services, they’re more likely to hire you.

 

5. Make sure your website utilizes search engine optimization (SEO) strategies.

 

Your published content and your industry experience aren’t the only things that will help attract clients. Another critical variable is your ranking on search engine results pages. Users rarely scroll down and flip pages on Google search results. They’ll usually click on the first few links that are shown.

 

In order for your website to come out as one of the top options when clients search online, you’ll have to use SEO strategies. Part of this is incorporating relevant keywords and quality back links. Which your lead generation marketing strategist can likewise help you with.

 

Regularly update your blog and video content in order to keep your website interesting to readers and potential customers. You have to aim for the first page of the results, with a higher spot on the list. When your website link is displayed as on the top, you’ll get better chances of being visited by potential leads.

 

Conclusion

 

Meet your clients where they are, which nowadays, is online. Don’t be daunted by all the technology that you have to muddle through. Lead generation marketing specialists can guide you through the whole process. And can help you succeed with getting strong leads that will boost your business.

The 2 main types of digital marketing are online and offline marketing. Offline marketing involves things like radio, television and phone advertising, online marketing is of 7 major categories:
Differences types of online marketing

Different Types Of Online Marketing Techniques

  • Search engine optimization (SEO)

  • Search engine marketing (SEM)

  • Pay-per-click advertising (PPC)

  • Content marketing

  • Social Media Marketing (SMM)

  • Affiliate marketing

  • Email marketing

    search engine optimization

  • Search engine optimization (SEO)

SEO is the advance process of optimizing your web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers and this helps in getting higher rank in SERPS.

  • Search engine marketing (SEM)

SEM  or Search Engine Marketing is the process of gaining traffic on the website by purchasing ads on search engines. Google AdWords is the most popular paid search platform used by search marketers, followed by Bing Ads.

  • Pay-per-click advertising (PPC)

Google AdWords or Pay-Per-Click is Google’s form of online advertising. Advertisers bid on “trigger” words and phrases that prompt their ads to show in sponsored search results. Advertiser pay a fee every time someone clicks on one of their ads. Commonly, SEM and PPC advertising are moves out through search engines, who charge advertisers a predetermine amount every time their ad is clicked.

  • Content marketing

Content marketing is mainly a type of strategic marketing approach which involves creating and distributing valuable, relevant, and consistent content to draw in and to get clearly outline audience and to drive profitable customer action. By making helpful content that gives worth for your target consumers, you’ll work to have interaction these leads and facilitate build awareness for your brand. Brand awareness is one among the foremost necessary advantages of content marketing.

  • Social Media Marketing (SMM)

    social media marketing

Social media marketing can do be a good way for businesses to satisfy their objectives in terms of building brand equity, improving client service, reaching new clients and aggregation customer feedback. If firms will produce social media content that has worth to others, they will connect with customers during a profitable means.

  • Affiliate marketing

Affiliate marketing is the method of earning a commission by promoting different people’s (or company’s) product. You discover a product you prefer, market it to others (usually through your blog), and earn a bit of the profit for every sale that you just build.

  • Email marketing

Email marketing provides direct contact with clients and allows you to drive prospective customers to your website.It has been a pillar for any business attempting to generate sales via the internet. In a  few steps, you can provide updates, exciting news, reminders, etc. to your customers in a fraction of minutes.

If I say about social media engagements and the metrics what comes in your mind first? Mostly the answer should be likes,comments and shares. But these are not only the metrics that considered as social media engagement and  KPIs.

There is no lack of data to track. Marketers don’t struggle with can’t having enough data. They trouble to pull the insights from all the data already provided. So to have social media monitoring process, we must have metrics to analyze.

The KPIs for modern social media teams to track are :-

  • Likes
  • Engagement
  • Followers growth
  • Traffic conversions
  • Interactions
  • Social sentiment
  • visitor goals
  • Shares
  • Web visitors from the social channel
  • Social visitors conversion rates

Social media is a valuable tool for building personal relationships with your audience. Also social media metrics should help you to determine the performance of your social media campaigns and the ROI from them. So the only way to ensure this however,is by tracking the right social media metrics KPIs – beyond your fan,followers, or ‘like’ counts.

When we use social media for business purposes we should consider this following factors :-

  • Are you reaching the Targeted audience?
  • Are you engaging with Targeted people?
  • How many of your social media fans are inquiring about your product or service?
  • How many of them actually become customers?

Through this section we will assist  you with identifying the full spectrum of social media metrics available to you for evaluating  your content and social media marketing, the meaning and importance of each,and how to utilize and improve them.

Here few will need to keep track of all these social media metrics, so choose the mix that gives you the most important information.

1. Reach in Social media

Understanding the Reach

Social media reach is the total number of unique account that were exposed to social media post. Media analytics metric that alludes to the quantity of audiance who have come across a particular content on a social platform such as Facebook, Instagram,LinkedIn,pinterest or Twitter,etc.

How to Track the Reach in Social Media

How to reach the track changes by platform, and not all the platforms will display this social media metric. Here we are introduce how to find out all the reach for some of the most popular social networks.

Facebook

At the post level,facebook displays a reach metric at the bottom of each post on your page’s home page. This is visible only to those logged into an account associated with those page.

Clicking on the “people reached” number will also open up and we could get the metrics for that post.

You can view the number of people reached for each post on the page’s Insights tab by selecting ‘Posts’ from the left menu on the desktop.

 On the Facebook Pages smartphone app, Insights just show the total measurement for the entire page. The desktop Insights ‘Posts’ section lists each published post are in reverse order, with reach displayed for both organic and paid versions of the post (if that post has been given a paid boost).

At the Page level, you can see the total reach of all these posts from the page for the selected time period on the Insights tab.

Twitter

In twitter that does not give a reach metric for the organic tweets.

LinkedIn

Click your profile  avatar at the top right side, and select your company’s page from the dropdown menu. Then you will be listed as an administrator for the page.

From the analytics tab at the upper side, select the visitors. The default view show the total page views for your company page for the last 15 days. Use the dropdown menu to change the view as to unique visitors.

Instagram

On this smartphone app, go to the company’s  profile page, and tap the graph icon on the top bar to the right of your account name.

The Activity tab shows you  metrics for all the activities around your account. Then to see reach for an individual post, tap the Content tab, scroll to the post you want to measure, and click on the View Insights.

Pinterest

Pintrest analytics at the top left, you could select a portion ‘people you reach’ from the drop down button. Then the graph shows the number of viewers of pins from your profile in order to day by day for the selected time period. Pinterest can’t display a reach metric for the individual pinned posts.

2 Impressions

What are impressions in social media?

An impression occurs any time a post will appears in a user’s timeline. It is depending on the network,the viewer may or may not be required to actually view the post, but could be counted as an impression and it to be recorded.

How to Track Impressions on different social media

The tracking of impressions is to be depending up on the platform you are using. Here is show how to findout the impressions for some of the most popular social networks.

Facebook

In Facebook only the paid promoted posts are provided. There is no impressions metric for the organic posts.

Twitter

Click on your profile avatar at the top right and select analytics from the dropdown menu.

The default view show your account’s total impressions for the past 28 days. To know about impressions for the individual tweets, click on the ‘tweets’ tab at the top.

The tweets are displayed in reverse order. You can sort it by the top tweets,tweets and replies, and promoted.

LinkedIn

Click your profile avatar at upper right and select your company ‘s page from the dropdown list.There you must be listed as an administrator of the page.

From the Analytics tab at top, select ‘visitors’. The default view shows the total page views 

Instagram

Go to the profile page and click the graph icon on the top bar to the right of your account name. Then the activity tab shows the aggregate metrics for all activities around that account. But impressions  are not shown for the individual posts.

3. Shares and Retweets

Facebook

The number of shares is shows the bottom of all post.

Twitter

The number of retweets on your profile, select Analytics from the drop down menu. And then click on the Tweets from the top navigation.

In twitter analytics retweets are shown  in with all other engagements in the overview. To show the number of shares for an individual tweet, click on ‘View Tweet Activity’ in that tweets listing.

Instagram

Instagram doesn’t provide any share metrics.

4. Likes, Reaction, Favorites

Facebook

A few years ago Facebook changed only ‘like’to a post to a range of verity  ‘reactions’ – ‘like,’ ‘love,’ ‘haha,’ ‘wow,’ ’sad,’ ‘and ‘’angry.’

If you click on the title of a post in that all list, the ‘Post Details’ will show you a breakdown of the number of reactions by each reaction type.

Twitter

To see the number of shares of an individual tweet, click on ‘View Tweet Activity’ in that tweets listing. Here all the engagement types, including favorites, are listed separately with their metrics for that tweet. Twitter analytics still use the older designation of ‘likes’ for the favorites.

Instagram

Instagram does not provide any share metric. But shows the likes for every individual posts.

5. Comments/Replies

Comments and replies, both are responses from the users, usually it appearing with and under the post.

Facebook

A user  can see the number of comments for any page post in their news feed on both desktop and the smartphone app. It appears at the bottom of any page post.

To view all comment metrics for a page you administer, click on the insights tab. So you could get the number of  engagements for the posts.

Twitter

In twitter, you can see the number of comments on any of your tweets in your profile at the bottom of each tweet.

Instagram

Instagram does not provide any sum of comments metrics for any accounts. If you like to click on the individual post, you can see the number of comments for that post.

What is Social Media Infographics?

Social media Infographics are clipped compounds of information and graphics  they are help us to visualize the elements to learn. Through the use of social media infographics the information will understand more quickly and clearly  Everyone likes to get the information from a picture than a block of text. Here are some social media infographics that give some valuable insights.

1. Social media strategy

Here are some social media infographics strategy steps that tell if you are doing it rights. This Social media  infographics is simple yet effective.

i. Have a team

Social media strategy need not be owned by a single person. You always should have a cross-functional team to develop the strategy, to implement and to manage the social campaign.

ii. Listen, Compare and take the decision

Most often the social listening is ignored. Extend the usage of keywords and phrases beyond the brand name and the audience will provide a good guide to where and how you need to be active in social media.

iii.Main aim

With the help of social media infographics, a variety of business objectives can be attained. But the best social media strategies are focused on a narrow rationale for social. Some of the objectives are sales, loyalty, retention, awareness.

iv. Opt the metrics

How can we determine whether social media is adding business value? What can key performance indicators be used to assess the effectiveness of social media strategy? Will it be possible to measure ROI? How to understand past likes and engagement?

v. Analyze and understand the audiences

Who will you interact while using social media? What are the characteristics and information needs of the current or prospective audience?

vi. Your idea

The only one thing that needs to be focused on is the way you approach and adapt to attract the audience. Looking into examples, we can understand that Disney is not about the movies, it’s about the magic. And Apple is not about the technology, it is about the innovation. So, what about you?

vii. How to remain as human?

The main objective of the social forces is to compete with the competitors. So even though we do a campaign for a company. The company need to act like a person to some extent.

viii. Create a channel plan

After understanding the importance of social media and how to measure the success you can turn on to chart a plan on how o implement the campaign on Facebook, Twitter etc.

2. Preparation of a Social Media Strategy

Using the social media requires a long-term commitment. Therefore you won’t get results in a week.

i. Define what you do?

Make a clear note about your product or service in a sentence. Make it as simple as possible.

ii. Listen to the audience

Listen to what and who’s talking about you. Find out all the conversations that mention the brand directly or related to you in general

iii. Set a goal to achieve

It is very important to set a goal and try to achieve it. In the end, you need to have to produce results, so jot it down.

iv. Find out the communities and influencers

By listening to the conversations you will be able to find out who is talking about your brand.

v. Define the audience

Select the audience that you target for.

vi. Make sure your audience knows you

Make a clear understanding of your audience, about their interaction. It is very important to whom you are talking.

vii. Mention what you do in a single message

The message that you provide needs to make your fans happy. This is the most likely reason why people buy from you. Remain meaningful for the audience.

viii. Plan the content

Make a schedule on how often you create content. On creating the content, concentrate on the need of the audience.

ix.Channels, tools and distribution

Find the ways to get the content to the audience. Find out then place where your audience is. The website is the foundation for the marketing, so find a place of the website.

x. Look into Conversations

Social media activities is to understand what people talk to you and each other. To carry forth the conversation you need to remain personal and identifiable. Make a decision on how much time you will spend on listening, posting and replying and work according to schedule and don’t censor on criticism.

xi. Understand the improvements from Results and ROI

How will you understand if its working or not? Look if you get value out of social media activities that you put in it. A year is long enough to start seeing the results. If you haven’t found the results review, adjust and improve.

xii. Time

We know that a specific period of time is needed to bring out the results. Make sure that they have the time. Make a clear statement about the time needed for the social media campaigning.

xiii. Money

Sometimes you need to hire people from outside the company to develop Facebook, designs, applications etc. Also, there is a need for media coverage, emails etc. Add all this together and make sure that you can justify the budget to the management.

3. Influencer Marketing

Social influencers are the most powerful figures as it helps to build the brand and can also destroy it. Consumers trust influencers more than the brands. Here is a research result:

92% of consumers trust recommendations from other people. While 70% depends on online customer reviews. 47% of US readers depend on blogs to find new trends and ideas, 35% of US readers look at blogs to discover new products. But 20% of women active on social media gets motivated by the bloggers they know.

To fulfil types of Goals when working with the influencers

i. Brand Awareness: Helps to introduce the brand and the products to new audiences.
ii. Education: It is better to use a video or a tutorial to make your products or brand more aware.
iii. SEO Authority: Once you get links from popular sites then it will boost your site.
iv. Use cases: Make the users clear on how to use the products by providing the use cases.
v. Social Following: With the help of influencers social following can be increased.
vi. Control the damage: With the help of influential people, you can reverse negative reviews and opinions.
vii. Sales & Trust: Reviews and endorsements by the customers help to sell products and also helps to improve the trust.

Tips for the Influencer Marketing

1. Research: Make a thorough and well-detailed study before blasting out a pitch.
2. Relevance: Relevance is more important than the mass reach.
3. Remain realistic: Show the respect for the time and effort of influencer.
4. Think Creatively: Bring creative ideas to the influencer but remain open to the feedback from an influencer.
5. Measure success: Know the metrics before starting the campaign and collect them when the campaign is over.

4. Social Media Tools

This tool helps you with social listening, monitoring conversations, optimizing campaigns etc.

i. Social listening: This software helps the companies to understand the conversations happening about their companies, competitors and on the keywords. This is the most relevant social listening tools meltwater buzz,Brandwatch Trendrr(paid and free), viralheat, socialmention.

ii. Social Conversation: This software is used to effectively find and respond to customer inquiries and comments in real-time. Some of the Social Conversation tools used are ArgyleSocial, hootsuite(paid and free), Spredfast, sprinklr,postling.

iii. Social Marketing: This software is used for creating and managing campaigns, promotions and other creative projects on different platforms. Some of the tools that can be used here are EngageSciences, BuddyMedia, AgoraPulse, shoutlet, SHORTSTACK.

iv. Social Analytics: With this software, you can measure and understand the results of a company’s social media efforts. Tools used for social analytics include Simply Measured, socialbakers, Crowdbooster, sproutsocial, SorceMetrics.

v.Social Influencer: These tools will help you to find and engage with social media users that are influential in some topics and helps to understand the sphere of influence. The tool used for social influencer is appinions, GroupHigh,KLOUT,peekanalytics(paid and free), Kr.

The significance of social media in today’s World is obvious that it requires no proof. A short time before television was the primary medium for entertainment while telephone and radio served as the primary media for communication. But now social media has taken up the place of radio as well as television as they don’t evolve as rapidly as the telephone. As a citizen you can approve or disapprove it, but as a business owner don’t forget to take advantage of it. Now let us take a look at the ways to benefit from a social media consultant can aid you.

Great Exposure

The basic principles of advertising are to put the product in front of many people by spending little amount. Social benefit from social media consultantmedia is actually a dream come true for advertisers. Without spending a single penny you can create a page that helps you to bring your products in front of people from all over the World. To attain maximum exposure you have to do more after creating the page. Only a social media consultant can show you the tricks and methods to reach the widest possible audience. Thus your product can reach to a great audience and this will boost up your brand name via social media.

 Rebate in Cost

World’s largest advertising platform is Social Media and is free. In order to create an account simply give them your information. After verification of the identity, the page is ready. After this procedures, you can add pictures and videos that promote your business. Here you may find difficulty as anyone can create a Twitter page or Facebook page. But only an expert can bring the content up to attract people and to stand out from the crowd. Since you are spending nothing on social media advertising, you can afford a consulting business.

 Better Facts

As everything in the World has rules, so is the case of Social Media. Rules of social media are also simple. With the growth of these sites, new problems resulted in complex rules. Thus staying aware of these terms and abiding them is also important while using social media to make advancements in business. Hiring expert consultant makes the process easier. Keep in mind that getting suspended results in the loss of advertising as well as loss of revenue.

Time-Saving

Just think for a moment how much time young people spend on social media. Studies reveal that teens from America spend nine hours a day on social media. 30% of time spent online is devoted to social media use.  Many of the people use the platform to communicate with their loved ones. Imagine how much time you need to spend running a social media page? Therefore hiring a consulting business keeps you from spending hours of time answering messages and interacting with people.

The information provided above is a quick introduction to the World of Social Media advertising and on the ways to benefit from a social media consultant. If the current trend holds, this will be the most popular form of advertising for the millennium. With a little help, you can make changes with the changing faces of the market and make you ship afloat through it all.

 

Author Bio: Adrian Rubin is a graphic designer and freelance consultant.

social media

Social Media Marketing Strategy is to establish the objectives and goals that you hope to achieve. Having these objectives also allows you to quickly react when social media campaigns are not meeting your expectations. A social media marketing strategy is the summary of everything you plan to do and hope to achieve for your business using social networks. A few years ago, every business used to operate locally and would promote about their products either by distributing pamphlets. With the advent of technology, people started using radio, television as the means to promote their products and services.

In addition few of the businesses embraced telemarketing, print advertisements, conducting trade shows and send emails to the prospective customers. These marketing practices have helped a huge success to the business, but today people are searching for the products online and are ignoring to see the traditional advertisements about the product.

There comes the role of social media, the best and powerful marketing tactic used by all the businesses irrespective of size to create awareness about the product and gain huge traffic and sales to the business. This social media marketing strategy can be used by the businesses that are operating locally to gain footfall to its tore. The term social media has become the buzzword in the recent times where people from different geographies connect, interact and share content online. There are around 62% of adults who are using social media from their desktops, tablets, smart devices, handheld music players, etc.

Social-Media-strategy.Few of the statistics that quote the popularity of social media include
• 1 billion people are using Facebook every month
• 5 lakh people are using Twitter every month
• Google + is used by around 2 billion people every day
• Instagram is uploaded with over 5 million pictures every hour
• YouTube is getting over 3600 hours of videos uploaded every hour

 

Social media marketing strategy is not just used by the people to connect to friends and family, but is also been used as a marketing platform by many businesses from small restaurants to top technology giants. Every company is holding their social presence. As per the Burson-Marstellar Fortune 100 Social Statistics Report for 2012, it was found that.
There are around 100 million social mentions of fortune 100 companies.

• 87% of Fortune 100 companies are using social media
• 75% of Fortune 100 companies have their presence on Facebook
• 50% of Fortune 100 companies hold Google+ account
• 25% of Fortune 100 companies hold Pinterest account
• Every corporate YouTube channel is getting on an average of around 2 million views

However, you do not need to be in the list of fortune 100 companies to use social media, but is just the statistics that are showing how businesses are using social media as their marketing platform. With many large size organizations being on online social communities, it has become cumbersome for small business to join the social media movement.

Social media marketing strategy is totally bringing a new way of communication between the people and has become a brilliant marketing tool for small size businesses. As per the Digital producer, Hannah Twigg, it was found that social media marketing strategy is letting businesses to communicate with the customers in real-time virtually which is driving the businesses to turn the prospective customer into potential customer. With umpteen people on social media, it has become cumbersome for the businesses on targeting new and existing customers.

marketing

When it is referral traffic, many people believe the words of others who are using the product rather than believing the marketing campaigns. The more fans you have on social media, the more likes and shares you get for the content you publish. In fact, when your customer is promoting your brand, the friends and family members in his/her circles will have a look over your brand.

Small businesses have an opportunity to embrace right and potential social media marketing strategies to engage the clients by spreading a word about their products and services. Today, customers are making purchases of the products that are recommended by their friends and family members; hence it is crucial for small businesses to have a strong social media presence.