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Digital Marketing Trends in 2020

What are the Digital Marketing Trends in 2020

The time is always changing, especially when it comes to business. Everything has undergone changes. The approach towards business itself changes. As we all know, everything went for digital and online. Let us discuss on how businesses use their marketing strategies to attract customers and bring people into their business. Hence in the midst of advanced technologies and approaches, never let your business to run with the old marketing practices that will eventually lead you to failure. Let us explore in detail the trends in digital marketing in 2020.

Recent Digital Marketing Trends in 2020

Video marketing

Video marketing strategy is being used for years. But it gained more popularity in recent times. If you are not using video marketing strategy you should do it right away. And if you already using it, then find more perfect aspects to enhance your marketing tactics. Video marketing can bring more visitors to your business, and people stay for a long time on your page. Video marketing increases your sales conversion and even boost your SEO.

The reason behind video marketing works is that it brings visitors and encourages organic Click Through Rate. This is because the video is entertaining and easily consumable than reading some facts. So, create and use videos in the way it is useful for you.

Browser push notification in digital marketing trends

Mainly applications use this feature to alert their users about new content or feature enabled. These kinds of notifications are used by every type of apps like games and social media apps. Most times this may be in the form of a message or alert. Most people block this notification when it asks permission to alert. But the majority of youngsters allow this to stay updated with their favourite brand. The current good news is that you can also use push notifications for your digital marketing too. Especially in the situation, if your business chooses to give any special offers and so on. Sometimes this may act as a reminder to users, and it lets them come back to their abandoned cart and complete their purchase.

Shoppable post on social media

The sales and commerce through Social Media platform are common now. Mainly among popular brands. People do purchase and sales through various popular social media platforms. So, crafting a shoppable post among various social media platform creates brand awareness among users. This creates an inspiration to purchase. The priority of shoppable post comes when the user can purchase directly from it. Instagram is the best platform that exists today to provide the option for social media commerce. It facilitates for all option inside the apps, without needing any assistance from outside apps even for the purpose of payment.

Interactive and user-generated content

Interactivity and user-generated content is the base of social media marketing. The conventional method of company-generated content and management of messages are gone. Now it is the people who interact with your product directly. This influence you a lot. This helps you to maintain a positive relationship with your client. And able to know about the drawbacks of your products. This enables other people to know about your product and buy it confidently. Some of the examples for interactivity is a virtual photo booth, augmented reality and embedded calculators, etc.

Automation

At last, if you want to stay ahead of the digital marketing strategy, then it is important to start the implementation of automation technic. Because in order to satisfy the demand for consistent post scheduling, automation is required. Also, automation helps you to calculate the ROI with lead generation and nurturing based on the user’s behaviour. Automation also provides some additional benefits such as reduction in a tedious, time-consuming, economically draining task. Automated marketing technic can also be used to personalize the user experience of each user when they access the website.

If you want to make your business reach more customers through digital marketing, it is recommended you seek the services of an SEO firm.

October 15, 2020/by Keerthana

Advertising, Instagram, Social Media, Twitter

Marketing for Mobile App

Mobile App Marketing 5 ways, Know the importance of social media marketing among us. Majority of the people around us uses mobile applications for their daily purpose. Generally, we have too many apps available in the play store for android and apple store for iOS. So, how do you reach your application near to a user? What gives an awareness about your app to people. Finally, how can you create a demand for your mobile application? Let’s explore in detail how to promote your mobile app through social media.

There are millions of apps available in the app market but the majority of them are unused after installation. If nobody uses your app after installation then there is no use for your hard work. However, social media is a good platform to market your app. They can bring better traffic and buzz to your app. In fact, most of the apps reach people through family and friends circle. So content marketing is the strategy put forward for social media.

Here are Five Ways to Perform Mobile App Marketing.

Use Paid Adds On Social Media For Marketing

Post and advertisement through social media is an effective way to reach your application to the audience. Social adds can drive about 49% of the downloads of your app. Boosting your app visibility in social media enhances the organic visit and later to organic downloads. So, find a platform that matches your target audience.

Influencer Social Media Marketing Approach

Twitter says that 45% of the people download apps on the basis of trustful influencer recommendations. An already engaged entity in the app market can recommend your app through its platform. A case study in 2016 reports that Instagram is the most used influencer for marketing.

Encourage Content That Influences The User

The study shows that 90% of people listen to valuable content instead of adds. So you can use the contents like video or any other images that highlight the uses of your app in daily life. It has more reach than a plain advertisement. You can conduct some contests to promoting the free trial download of your app. It gives the users a chance to engage with your app.

Seek For Review And Rating

Reviews and ratings in social media can drive to natural downloads. Many people have a belief that the reviews and ratings must be considered while downloading an App. But only a small percentage of people download apps through social media. So the review is nearly low and if get enough reviews it does not get any publicity. So you must share your review details on social media for more visibility.

Find The Social Media Platform That Is Useful For You

All social media platform has its own purpose. And each has its own category of users, so you must explore all the resources and find the right one to target your audience. Ensure application quality at the end of all these tactics definitely, you will reach near your audience and get more downloads and reviews. So, assure the quality of your app before you launch it in the app market. Because bad quality results in bad reviews.

July 6, 2020/by Keerthana

Online Marketing Strategies

Top 10 Online Marketing Strategies for Small Businesses

Flinging oneself into online marketing can be intimidating! Many business proprietors feel online merchandising is rocket science. But with some effective online marketing strategies, you can tackle it easily. Read further to know-how!

The major concern with small business is that most of the online marketing strategies out there are expensive. And it could be difficult to run a Facebook or Google Ad campaign without a massive budget. What if small business owners can’t make it to hire a marketing consultant? How do they find ways to reach new customers?

If you are planning to try your hands in online marketing, chances are high that this article is going to get you on the hit list!

You don’t always need a specialist to do your marketing for you. If you have got the time to spare and determination to learn, here are some techniques in order to take your marketing campaign into your own hands.

1. Get involved in social media!

Social media isn’t a paranormal language, it’s just networking. Social networking platforms hold a top position in the hit list of online marketing strategies!

If you have been part of a networking event you can deal with social media. Deal with others the way you prefer to get treated. Talk, ask questions, and engage yourself. Don’t push your sales agenda.

Make use of social media dashboards like hoot suite or sprout social to program updates to all your social platforms. You will save a ton of time and make it appear like you are constantly on Twitter, Facebook, LinkedIn, etc.

2. Start blogging!

“Don’t knock it until you have tried it” You will be astonished by the quality of your writing! You already have an arsenal of topics to cover since you know your industry in and out.

Blogging has plenty of boons, such as establishing brand awareness, plausibility, and jurisdiction. It has been also showing to increase conversion rates and even engine rankings.

Writing a blog post isn’t identical to writing a college essay. Use tips of formatting that would allow for easy glancing and grasping of your content. Also don’t fail to keep a spreadsheet of ideas handy so you never run dry on topics.

3. Build a relationship with the media.

Public relations is a vital tool in enlarging our reach online. But PR specialists don’t have the corner on making relationships with journalists and bloggers. In fact, many participants of the media would prefer to work directly with you as the business owner.

Once you get a journalist trying to cover your industry on a social network, initiate sharing their contents, respond to their tweets, and comment on their articles. Get on their list long before you want to pitch your news.

4. Offer content that your audience wants

Associating with prospective customers will be easier when you deliver tailored content that they could actually use. In fact, 61% of consumers are more reliably to buy from a brand that would deliver highly relevant content.

Arrange your audience pain points in the middle of your online marketing strategies and build up white toppers, ebooks, guides, and blog posts that add value to your customers. Center them around a particular product or marketing goal which you have kept and then enlarge their reach through social.

5. Pay deliberation to analytics.

The channels that send you more web traffic are the ones you want more from. Those who aren’t letting you results should be tossed out. You don’t need to pay someone to get you.

Build up your analytics platform to send you a weekly or monthly report so that you can step on top of how well your marketing schemes are constructed. For instance, if guest blog posts are sending tons of traffic your way. Write more of them.

6. Make sure your emails speak to the recipient.

Despite all other marketing instruments at our finger steps, email still remains a thrilling way to get in front of customers and get them to buy from you. The more aimed these messages are, the more successful they are at sending people to your website.

Invest more time on your subject line than any other else; 64% of email recipients open emails derived on the subject line, so it’s desirable to take the extra time to craft one that will assure opening. And bear in mind, subjects with 10 or lesser characters can see open rates of 58% or better. So keep it short and sweet.

7. Ensure that the keywords on your website are the ones, you are focussing on.

If not you will have a higher bounce rate, fewer conversions not to mention lower search rankings.

If you are a local business person, don’t fail to notice local search trends. They will assist people near you to find you faster and avoid duplicate content. Google will lower you in search results if you have too much of it.

8. Try guest blogging

Guest blogging really works! It is a great way to build presence and promote your website to your target audience.

You can only attain more people on your business blog by enlarging the number. This can be achieved by contributing guest posts to other more popular blogs that target your audience.

9. Make certain that the pieces and parts work together.

All the moving parts are easy to cornerstone individually but you have to make sure they all move together towards a common goal.

Before you do any marketing, demonstrate what you want to execute.

If you want to enlarge traffic to your site by 50%, grow sales by 200,000!

Boost sales of a particular product and move towards your goal.

10. DIY can get you great results!

If you have got the money and is short on time hiring a marketing specialist, DIY can help you get the result you wished for.

For those small business proprietors that thrive on DIY, these methods are all easy enough to show great results.

Try one at one time so that you get to know what’s working, then after a week gap put in another method. Give it a chance!

June 4, 2020/by Brahmadas R

Advertising, Branding, Business, Internet Marketing, Marketing, Online Marketing, Social Media

Amazing Ecommerce Marketing Strategies by Top E Commerce Brands

Ecommerce Marketing Strategies

Ecommerce Marketing Strategies has been on all sides for a while now. Accessing an online store is now table stakes. As we perforate into 2020 the brands are now in the venture for methods to contrast themselves and expand their customer base. On the other hand, it is also in its way completing to cut of the intensifying competition and cost of customer securing. The customary playbook of eCommerce plays a vital role in its enlargement. Brands still use a channel strategy by going into the market place first and in taking a direct to consumer approach. Brands still need different ways to connect with the customer though they can use social media platforms. Social media marketing still holds a vital part in marketing. Day by day more people prefer online shopping. The enlarging digital transformation is infiltrating every facet of retract from B2C to B2B and to B2B2C. Customers keep their expectations high during their inspection and ordering process. 1- 2day shipping is the benchmark now.

Checkout enhancements: one click payment gateways and more we all know that people who do online shopping are people who like to access things in a simpler manner. The insurgence of online shopping gave a start up the floodgates to consumers and now the number of shoppers buying online increased to a great extent. The increase in freight caused increasing competition among online retailers. They had to meet revenue goals and sort issues like people who put in items to their cart and then never completing checkout. Cart evaluating is an increasing and one significant problem.

The retailers found a solution to decrease this issue by introducing personalization and customization so that the website would be able to recognize a repeated customer by identifying their information like by entering their phone number or any other source. In addition to this the retailers are magnifying the users experience of a website by letting the customer do the purchase by their choice of payment method to name a few apple pay, through vimeo, pay pal, google pay, etc.

Sustainability: from sourcing to fulfillment and beyond.

The years 2019 and 2020 witnessed the most hapless downfall of the most known brands like forever21, kohls and H&M. All of them were fast fashion brands. They are popular for their rapidly beat out of different styles made out of synthetic materials sold for the sake of catching new trends which is built only for few wears. The fast-fashion had a great impact on the surroundings as it gave a decline to about 85% of the united states unsustainable textile waste ended up in landfills. The notion of unsustainability extent to industries other than fashion for instance the industries making seasonal or time bound products. For eg the iPhone and cars which we consume. As customers are realising about this, they demand brands to make more sustainable products.

In a number of areas brands are responding by being more sustainable. Companies all over the globe are considering this demand and are piloting announcements about the changes in their packaging method either by making use of less plastic methods or by committing themselves to be completely plastic-free in the future. On the other hand, a lot of other brands are making use of more sustainable methods to produce their products such as using materials that are fair -trade and organic which cause less harm to the planet. In spite of this the companies are coming up with being sustainable within the inner operations of a company such as by incentivizing employees to carpool or by using recyclable materials in cafeterias. Meeting customers through where they are sms, chatbots and email. The days when we pick up a phone to talk to a customer is now gone.

In todays constantly changing digital environment the customers expect the brand to connect them in the ways that are more convenient for the shopper as in through email, texting or by through onsite Chabot’s. The advancing technologies help the ecommerce platforms in communications. as of now the most common platforms like beg commerce can easily work with a partner solution to add additional communication channels to their storefront. Few brands are making use of SMS as their marketing channel by alerting the subscribers with new product launches and promotions. With the evolving methods of communication one thing is for sure that we need to bring in new ways of how a brand would talk to their customers.

Partner-first strategies: benefiting from mutual customers.

The number of brands are enlarging which make us to realize that it is tough to build a community from scuff. We need to build a product, create a buzz revolving it and then find areas where your users would be hanging out and market them in an innovative way. A number of brands are finding success by partnering up with other retailers to comarket. This kind of partnership can many forms like a rebate package of 2 products. An elementary marketing message to swap or even the products. A brand-new product launched in tandem by 2 brands.

Building a community newsletter, slack channels and more Brands are persistently searching for modern day version of “a day at the mall” so that all shoppers can gather, converse, explore and learn new brands. Here you can find niche group of consumers who share promo and codes engaging in genuine conversations. One other way were brands could create loyal customers who would return to purchase is by building a community where they can continue to interact with the product and other customers even long after the purchase has been made. Revelry is a brand doing this method well. Other than impeding the wedding industry by changing their way bride and bridesmaid shop for dresses they have also gained success by creating Facebook groups were customers can share information about body types and sizes. It also makes notes about the different colors and share final photos of their big day.

From bricks to clicks: brick and mortar stores and popups

Despite the online innovations and marketing channels some brands still recognize value in face to face interactions with the consumers. There are still few brands which activate customers in person and. Ambiting from high cost through to low cost activations. Casper is the most popular example of a successful brick and mortar strategy. They begin as a direct to consumer then to online only mattress company. They gathered up to $239.7 million in finding and the brand also announced the addition of 200 retail locations in the next few years. The dreamers were also piloted where customers can pay to have a 45-minute nap in a casper bed. An easier way for smaller brands to take up advantage of in person sales is through a popup or market place.

The CBD skincare brand lab is the first one to be used an Ecommerce Marketing Strategies by piloted by a pop-up model in late 2018 by selling products at Barneys New York for 3 days during the holiday season. Due to this success, it has now permanent stock in different barneys’ locations.

Conclusion

A coherent step in every retailer ecommerce growth is to asses out different Ecommerce Marketing Strategies and channel strategies. consumer claims will proceed to shift over time so your best bet is trying to keep up with the velocity by testing new approaches. If we have the resources to test on a weekly cadence or a quarterly switch up is more your speed, make sure you have the moment to fully meet the requirements and vet any new approach. If you see a brand doing something groundbreaking and different reach out to them and get information’s from them about how they’re measuring results.

April 9, 2020/by Brahmadas R

Digital Marketing, Instagram, Social Media, Social Media Management

Instagram Analytics Made Easy Social Blade

Simply put, they track user statistics for the largest social media platforms in the world. These statistics and analytics will allow you to better understand user growth and trends. However, Instagram Analytics Made Easy Social blade, Instagrammers, who have their YouTube channels, can use it to compile data from YouTube and other social media platforms like Mixer, Daily Motion, Twitch, and Twitter. The tool uses this data to create statistical charts and graphs that track your account’s growth and progress.

Instagram Analytics Made Easy Social blade

●entails information such as future estimations and projections, and estimated earnings, giving both easily decipherable graphs and numerical data.
● Statistics are available to anyone for free. You just need to have Social Blade’s smartphone or website app.
● The tool currently tracks over 24 million YouTube Channels and 2+million Instagram profiles.
● It reaches nearly 8 million unique and registered visitors each month. A good number of those users check the site daily.
● provides support for its users via several channels. Their robust support ticket mechanism welcomes you to ask questions about their products and services.
● The tool provides premium channel management and consulting services to help you grow your online presence. It helps in establishing personal brands.
● It had already helped Instagram draw its statistics in 2014-2015.

Using Social Blade

The first step is to enter the username of the creator. If you want to view the statistics of an influencer with an Instagram analytics Made Easy Social blade, this process is mandatory. Go to the Search bar and click on the button.

● Social made provides simplified analytics right in front of you. By seeing the geo-locations of your views, likes, and comments, you can make content for that lot.
● In the next step, you need to select a profile for viewing. The tool then finds a list of prominent influences that fit into your search, showing each name.
● Step 3 is to know general scores and ranks. Right after you enter the dashboard, you can see almost all influencers’ analytics. However, it’s an aggregated view. The analytics include many ranks and domains.
● Although many Instagram users do use Social Blade, it’s fundamentally a YouTube tool. It used to have scanty features for IG before, but people still bank on it due to its level of accuracy.

Spotting fake Influencers with Social Blade

Around eight years ago, there was no such thing called Instagram. A blogger’s life used to be much different. That was the time when TOTS 100 got IG into the fold as a metric for ranking their blogging fold.

● Therefore, Instagram’s mercurial growth has also led to some unscrupulous activity amongst social media adherents.

● Bloggers are now joining the bandwagon of buying likes/comments and buying followers for their IG pictures to get ahead of the rate case.

● Many people also buy auto it likes to catch up. For some bloggers, it could be very frustrating because they have worked tirelessly get to where they are.
● Those bloggers and the summation is that bloggers who purchase followers through sites certainly have no concrete influence.
● It means that influencer bought likes, which is legit, but people can have their opinions.
● Another way in which you can use the tool is to look at the follower count of an influencer on a daily. It shows how many followers the person is losing or gaining each time across at the period

Identifying and Vetting Influencers

If you can identify some potential or prospective partners or brands, you can test and evaluate them by using Social Blade. The reporting tool provides influencer data at no cost.

● It’s indeed a great way to see if that person has a natural following or not. The tool shows his/her growth curve.
● You can take case studies of fitness influencers, a niche that experiences the maximum clickbait and business of buying followers.
● Social Blade depicts their Instagram statistics in the form of a chart.
● It shows whether the person’s followers increase or decrease. It shows the figures for the week per week.
● It shows how many people that influencer is following. The tool also highlights their media mentions to ascertain their partnership with brands.
● Finally, if you go to the bottom, you can see the chart that shows the follower growth of the user over the 5 years or so.
● You need to look for a natural curve of growth, sans any sudden highs or spikes in the numbers.

Any hiccups?

Social Blade provided more transparency and flexibility in influencer marketing for Instagram.
● In any person could access specific insights for another person’s account.
● This implied that a marketer or brand could analyze an influencer and celebrity more deeply before deciding to collaborate with them.
● Gaining 40-50k followers in a day is a fairytale.

It’s rather too early to predict Instagram’s influencer marketing, but it’s certainly true that some marketers, influencer firms, and brands could try shifting their focus on other networks that provide them with more transparency.

Author’s Bio:

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.

December 23, 2019/by Brahmadas R

Social Media

Importance of Social Media Networks and Apps In Modern World

You may not realize it but it is a fact that both social media networks and various apps that are available now play a very significant role in your life. But the question is why are they so important?

• This is because the internet has dramatically changed the way in which people interact with each other.
• It has also affected their work culture to a significant extent.

All these changes were first noticed on social media sites which is why these social networks for apps are so important.

Social media has a huge potential to help people establish a better relationship with their family and friends. All these changes in the networking sites have made them so important for the apps.

Use of social media networks

It is for this reason people spend a lot of their time online the social media sites browsing for information and other data which has significantly raised the usage of these social media sites. These sites are now much more easily accessible, thanks to the growth in smartphones and tablets sales and usage.

According to research, it is seen that:
• Mobile devices are gaining more and more space among the people as compared to other ways in which they can have internet access. Why? This is primarily because both the cost and plans have now become more affordable and accessible.

• It is also seen that mobile accessibility, in turn, entices people to stay online always which in turn encourages them to spend more time on the different social media platforms.

It is now a common practice among people to check about a product or service on the social media channels, gain information about it from their friends in the social community and then make a buying decision. This practice is followed whether they buy any consumer product from Amazon.com or a financial product from LibertyLending.com or any other online lending sources of equal repertoire or a fin-tech company.

Help from social media

At this moment you may ask how exactly social media sites can help an app in this aspect. Well, the most significant way it can help the people on social media sites with the ever-constant presence of them is that:

• They can funnel all of these social media channels to generate more positive opinions and
• It also helps them to increase their level of interaction.

However, this is not the only advantage that the apps gain using the different social media networks. If you believe so, you are highly mistaken.

To understand the use of these social networking sites and their importance to the apps, you will first need to know that initially, people considered using the social sites for apps as a problem. This is because they thought it will make their job all the more difficult by adding one more communication channel that they will now have to manage to maintain a relationship with their clients.

Facts

However, at this point it is worth knowing that the primary factors that make these social media sites such an interesting and useful place for the people, as well as the business brands to be in, is that:

• You will get all your audience here indeed and
• You can establish an instant connection with them.

This makes you more accessible to your audience and the chances of interacting with your clients highly probable.
Vital for developing a solid work plan

There are thousands of people sharing relevant and important information and content every second about their profile, posts or their needs and demands through these social media sites digitally. They follow many different ways to do this such as by a blog comment on their status or any other and all these end up in gaining more insights and adding more value to their businesses.

Therefore, without any doubt, it can be said that social media sites today lay a vital role in the development of a solid and more effective work plan for businesses.

This is even made better by the use of different relevant apps.

• All these apps reflect on their acquisition of new customers and
• It also consequently helps them to increase their sales volumes and the number of downloads.
Different businesses can, therefore, use these platforms in a different way to gain several different advantages and benefits, and with the expansion and extensive use of the apps through the social media channels, this is facilitated even more.

Advantages of social sites for your app

Here are a few significant advantages that you can gain when you invest in social media networks for your app. These are:

• Loyalty: The most pursued traits today are using the apps by the businesses that help the entrepreneurs to engender loyalty through the use of different social sites to make their apps more useful. Right from the very moment your app takes part in a social exchange through the social media channels such as by creating a fan page, you automatically set an interactive channel for your customers. This enables your customers to communicate with your company at any moment and expose their opinions and criticisms more vividly. This builds confidence in the relationship making it more real and concrete. It also makes your customers more loyal to the product and service that you are offering through your app.

• Brand awareness: There is no doubt that through your apps your brand will be more noticeable to your customers all around the world when you use social media sites as a part of your marketing strategy. This is because the internet does not have any geographical barriers and therefore, through these social platforms your app can reach out to a larger and new audience. This, as a result, will expand your business.

• Downloads: This approach will also ensure that the number of downloads is increased. This is because your effective strategy and apps will provide better visibility to your customers for your business.

However, at this point, it is worth mentioning that you may not get the results immediately because you will first need to establish a relationship with your customers.

If you are looking for social media marketing services, SoftLoom can provide excellent services to plan, develop and implement best social media strategies for your business websites.

November 21, 2019/by Brahmadas R

Digital Marketing, SEO, SEO tips, SEO Tools, Social Media Optimization

SEO Tips for Perfect Blog Post 2019

A well-written blog can be ignored completely if the best SEO tips for the blog have not been applied. Good search engine optimization methods are important if you want a good rate of traffic to read the post. For instance, if the post you have written does not have important keywords, it would not be ranked on the first page of results. This is a big setback in terms of the traffic rate.

People do not have a positive mindset of searching through the results that are not present on the first page. It is a fact that the top links are displayed on the first page. Hence, if you are going beyond the first page, you are considering the web links with lower standards. Thus, for a post to get attention from maximum people, it should be ranked highly.

How long should a blog post be for SEO in 2019?

The length of a blog post affects SEO results. In the year 2019, on a generic scale, a good blog post should have a length of 1000 to 1200 words. Again, this is a generic estimate and the topic on which the post is being written makes a difference. You may be writing a post on a topic that can be stretched for 800 words only. Hence, there is no reason to stretch the post unnecessarily for 1000 to 1200 words.

At times, blog writers have to prepare posts on a descriptive topic which people want to know about. For example, when you are writing a post on “The global IT conference of 2019”, maximum possible facts have to be included. The title of the post shows that this blog has a time restriction and people would most likely go through it after the year 2019.

Blog post length is not more important than readability.

When a reader checks the title of a blog post, he is not interested in checking the word count. For him, the uniqueness and presentation of the content are more important. If the content is captivating, the reader would read the post with attention irrespective of the length it has.

Similarly, if a post is perfect in terms of length but redundant points have been used, readers would not go through the content completely. Therefore, the readability score is important than word count in the blog post. Prepostseo, SEMrush, and Softo provide online readability score checker tools for writers and bloggers,

Readers today are very smart and they can easily judge the quality of the written post by going through it. Some writers focus on submitting a post with appropriate word count. A good post has both the correct word count and the quality original information.

Is it feasible to submit a post that does not meet the quality requirements but has an appropriate word count? The answer to this question is no. If a reader does not go through the written post and reads the information with interest, having the correct word count actually does not make any difference.
Thus, it is good to focus on detailed research work for a good post and decide the word count accordingly. Most writers do not work with this approach. They pay attention to the word limit and compromise the quality level. This strategy does not work well.

Get the correct combination of word count and content research.

There are no shortcuts of writing a good blog post. You cannot prepare unique, interesting content if complete research has not been carried on the topic. The word count should be selected according to the topic needs.

Here are some points blog writers should consider.

Have all the important points written down

If you have all the points to be covered written down in one place, it becomes easy to develop the flow of the blog. In addition to that, it helps in estimating the word count without skipping or unnecessarily extending any points. Professional blog writers initially make a list of points that have to be included in the post. Each point is expanded after that. In this way, the actual word count is determined.

No keyword overstuffing to meet word count requirements

The use of appropriate keywords is absolutely necessary if the best SEO results have to be attained. This does not mean in any way that keywords should be used when the need does not exist. Stuffing actually spoils the content presentation. Secondly, it spoils the SEO rank as well.

Professional writers use them in a natural way. Studding keywords to adjust the word count is not smart thinking as well. It would weaken the rank of your post instead of improving the overall impression. Keywords should be used according to the content flow implemented in the post.

Referring to SEO tips helps you get a clear cut idea about how and why stuffing of key phrase affect your ranking.

Content redundancy is harmful

Writers who do not write down all the key points in advance usually run out of points. To complete the word count, they repeat the points. This is a negative practice in terms of both SEO rank and user readability. A blog post should comprise of unique content only to acquire a good SEO rank.

Understanding the privileges of using a word counter

The use of a word counting tool is beneficial in several ways. To start with, the words do not have to be counted manually. This is a very tiring task for writers. Once they are done with producing quality content, counting the number of words manually is not simple. A word counter tool is preferred due to several reasons and some key ones are mentioned below.

These tools help in saving time. If you have to determine the word count of a blog post without using a counter, the only way is counting the word on your finger line wise. At the end of each line, add the word count already covered. There is simply no reason to put in so much effort. You can use a word counter tool and it would determine the exact count.
With manual counting, there are risks of incorrect estimations. On the other hand, using one of these tools provides you with the correct count.
You can use any online word count tool, however, our favorite free online word counter is Word Counter by Prepostseo, Softo Word Counter, and built-in Microsoft Word Document word count.

October 12, 2019/by Maria

Internet Marketing, Online Marketing, Social Media

How to Use Facebook For Business Promotion

Now Facebook is used as a business marketing platform. It’s almost impossible to find a person who isn’t active on Facebook as it is the biggest social media platform till now. People use it to connect with their long-distance friends and relatives and add a little fun their lives. However, apart from this friendly communication, Facebook is also a base for many businesses.

Yes, a lot of small and big businesses market their products through Facebook and reach their online customers. Facebook has suffered few scandals recently due to which many users claimed to ditch the platform. However, it is still the best social media website both for individuals as well as businesses. You can go for Facebook marketing services in Chennai as well to obtain the desired and fruitful result.

Why Would Facebook Used For Business?

There are people who are against business marketing on Facebook. There might be a few reasons for the same, but there are much more reasons to use it rather than not using it. Here are some points that’ll prove to you why Facebook is still the most used social media and is perfect for your business to reach millions of users.

Millions of Users

No other social media is as popular as Facebook. Millions and billions of people visit Facebook almost on a daily basis. So, Facebook will help you reach a very wide range of audience and give you the opportunity to increase awareness about your brand among people.

Targeting Facebook ads for business

Facebook ads are high le targeted as they help you target a wider audience, in case you can’t do it organically. You can target people on the basis of location, age, gender, and interests. This will promote your brand in the right way to the right customers.

People spend a lot of Time on Facebook

You just can’t ignore Facebook for a business where billions of people spend a ridiculous amount of time. It’s large, and the engaged user base is what attracts active advertisers. You can also take this opportunity!

Facebook Re-marketing

Facebook re-marketing shows ads of your business to the people who’ve visited your website or used your mobile app, whenever they visit any other website or social platform. This will boost the customer engagement process. You can’t be crazy enough not to use Facebook re-marketing for your business.

Larger Demographics

True that many people use Facebook. But what’s even more interesting is that people of all ages use Facebook. No matter if it’s teen, an adult or even a senior, all of them are found to use Facebook. It’s larger demographics is another reason that makes it a powerful online marketing tool. Thus, you end up marketing your product to a larger demographic of individuals.

Fast Growing

Social media networks other than Facebook continue to face boom and depression phase. Whereas on the other hand, Facebook is something that is still the fastest growing. Many new individuals are joining this platform every day. New individual accounts, pages, online communities, and groups are created every day.

This can help your business a lot if used in the right way. Business marketing is taken to a whole new level with Facebook. You have to consider many factors like your marketing budget, your competitors and your customers before you market your business on Facebook.

How to Promote Facebook Used For Business?

Now that you know how important Facebook is for business, it’s time to know how you can use Facebook for the same. Here are some tips that can help you grow your small business and bring a big change:

Create a Business Page in Facebook Used For Business

To give your business an individual and varied recognition, you need to have a separate page for it. This will give your business a solid Facebook presence. Customize the business page and add as much information about your business as possible.

Be Regular

Simply creating a business page won’t make any difference if you aren’t regular on it. You need to post on your business page as much as you can, with a minimum of one post a day. Make sure you don’t compromise on the quality of content just to be regular.

Promote your Facebook page Used For Business

Send invites to join your page to your friends and current customers. Provide the link of your page on every other social media, on your business card, etc. that’ll invite more and more people. This way, you need to build a following on Facebook.

Post-Contents

Publish contents that keep your followers engaged. We mean, before posting anything on your page, think if it’ll occupy the minds of readers even for a while, or if it’ll start a conversation. If yes, it’s good to be posted. This way, readers will spend more time thinking about your page and will consider it.

Organize Giveaways and Offer Discounts

This is the traditional way to attract customers. Well, it still works! You should organize giveaways for your customers and offer discounted prices so that they continue to be a part of your business. This will also attract new customers when the friends of existing ones get to know about it.

Facebook ads

Target a wider audience and can help you out if you’re unable to reach customers organically. Moreover, Facebook tools are effective and easy to use. Just target people by age, location, interest or gender, and you’ll reach your customers right away.

So, these are just simple tips that can be the answer to your question “How can I grow my business on Facebook?”. You’ll learn better ways and newer ideas by yourself, once you’re into it.

Trust issues related to online businesses are always a concern. Well, we have a solution for this too. We are one of the best and well-known websites that helps our clients in every possible way by delivering them incredible Facebook marketing services at the best possible rates.

Why wait? Take your business to the next level by contacting us and including one of the best marketing tools into your business. You’ll definitely get to see the results after you’ve invested some time, money, patience and hard work.

July 17, 2019/by Aiswarya

Digital Marketing

Comparison Between Digital Marketing vs Traditional Marketing

Digital marketing VS Traditional marketing

With the digital marketing vs. traditional debate going on, let us check which one is most suitable for the marketing and promotion of your business or services. digital advertising vs. traditional advertising would seem like a tough decision to make, but these points will help you make up your mind to a decision which one is more convenient

What is Traditional marketing ??

Traditional marketing is the standard modes of marketing that have been used since the beginning of marketing and advertisements. This includes:

Television Ads
Newspaper Ads
Radio
Flyers and billboards by the roads and highways
Ads in related weekly magazines

What is Digital marketing ??

Digital or online marketing is the marketing mode applied all of the globes. It is proved that the era of the internet will have its influence on everyone’s life

Digital marketing includes :

Social media like Facebook, Twitter, or Instagram.
Business networking sites like LinkedIn.
Promotional ads via emails.
Paid pop-ups.
Blogs

Digital marketing vs tradtional marketing

1. Real-Time Result

Digital or online marketing gives quick results but in the case of traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. In this battle of traditional vs. online marketing, online marketing always wins

In Digital Marketing You can see everything in real time including:

A number of visitors
The most active time of the day
Conversion rates
Bounce rates
traffic generation
buying behavior
relevant audience

When you have the result in real time, we don’t want to waste the time to take action

2. Brand Development

Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into series consideration in comparison to digital marketing vs traditional marketing brand title digital advertising gives rise to. This is because traditional marketing has limited space in branding. Digital marketing wins this category every time. in the online platform, we can introduce our brand via social media which can give more social engagements

3. Quicker publicity

Very much due to the real-time results of Digital marketing, we can achieve quicker publicity. In the case of traditional marketing, it’s not quickly achievable. because it is a slow process

4. Easy Analytics

With online marketing, you can quickly know what is working for you and what isn’t via Google Analytics. You can analyze the inbound traffic, bounce rate, conversion rate, profit, and the general trend of the interested audience, all in real time

In traditional marketing analyze the market is not so easy when we comparing to digital marketing. because we get an exact report of market analytics using tools like google analytics but in traditional marketing, it’s not possible we have to wait until when the report is to be finish

5. Reduced cost

Using digital marketing tactics is the best cost-effective way to market our business. SEO, content marketing, and social media engagement take time to work their magic.but in traditional marketing we have to invest in banners, notice paper, flex boards, etc which is comparatively higher than digital marketing and less result giving to

6.Higher exposure

Now, we can’t claim that a television ad or an advertisement in every newspaper in town is going to cover the majority of the population. Any kind of traditional advertisement is narrow to a certain locality. Whereas online advertisement reaches out to the entire world so you are missing out on nothing.

Now that we go through the comparison between digital marketing and traditional marketing revealed for us, we can agree that online marketing wins. However, traditional marketing is still familiar with the audience that is itself still traditional. Therefore, a smart mix or comparison between digital marketing and traditional marketing enabled by good analytics of digital advertising vs. traditional advertising statistics will get your brand in high reach

April 30, 2019/by Hamzad

Advertising, Branding, Digital Marketing, Social Media Management, Tools, Video, video walls

5 Ways Video Walls Can Improve Your Marketing Efforts

Video Walls Can Improve Your Marketing

Here we are given you an idea about Video Walls Can Improve Your Marketing Efforts. Running a business and making a profit has become so difficult with this high competition. Business owners have to put in extra efforts to capture the attention of customers, get them to buy their products and finally carry home some profit. However, all hope is not lost as technology is continuously coming on-board to make things a little easier.

Video walls are the latest trend in online marketing consisting of monitors placed in a wall for video or image adverts. Video Walls Can Improve Your Marketing efforts. They are placed in areas with high traffic of people including busy streets and shopping malls.

Here are 5 ways marketing technology can improve your marketing efforts.

Flexibility

One of the most notable features of video walls is flexibility. If you don’t like anything and would like to change, it is only a click of a button away. You don’t have to incur extra costs such as printing new banners like in the traditional methods. If you have to launch a new product or change the brand, you can do it as soon as possible and still keep your clients hooked. As soon as you learn what your customers want, you can easily change the video content and avoid losing loyal customers.

Portability

When you need to change the location of your business or open a new branch, video walls offer you the liberty to do so without any trouble. Moreover, you don’t necessarily need to move the erected wall from its original location; all you can do is display it in another location. You need to have an experienced team in assembling and disassembling of the tools required. Thus Video Walls Can Improve Your Marketing efforts.

Cost-effective

The goal of every business is to spend less, but earn more. With video walls, that’s possible because of its cost-effective nature. You don’t have to change them from time to time which means additional expenses. Video walls have a very long lifespan with an average LCD monitor going for up to ten years. This will keep your marketing drive running for a long time, and you will only need to focus on creating new videos. This is another way that Video Walls Can Improve Your Marketing efforts.

Differentiation

With the high competition in the business environment, your business needs to be unique to have a competitive advantage. Not many businesses use video walls for their marketing campaigns because they lack the resources, experience and the creativity required in creating the videos. If you get the resources and an expert to do the work, you will easily differentiate your business the competitors. Thus Video Walls Can Improve Your Marketing efforts.

They easily attract customers

Video walls come in giant full-screen visuals that are captivating and bold hence easily capture the attention of your clients. They are also non-intrusive so customers won’t feel like the advert is invading their space. You, however, need high-quality videos and high image resolution to attract the audience without boring them. This sets them apart from other adverts such as TV commercials which have become so common and are very annoying.

If your business is still struggling to get clients through the traditional marketing efforts, then you’re being left behind. It’s high time you embrace video walls which is the latest technology that is sure to improve your marketing efforts and reach a wide audience at a minimum cost. Thus Video Walls Can Improve Your Marketing efforts.

You can read about our previous post related to digital marketing VS Traditional marketing here.

April 26, 2019/by Brahmadas R

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