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Ecommerce Marketing Strategies

Amazing-Ecommerce-Marketing-Strategies

Ecommerce Marketing Strategies has been on all sides for a while now. Accessing an online store is now table stakes. As we perforate into 2020 the brands are now in the venture for methods to contrast themselves and expand their customer base. On the other hand, it is also in its way completing to cut of the intensifying competition and cost of customer securing. The customary playbook of eCommerce plays a vital role in its enlargement. Brands still use a channel strategy by going into the market place first and in taking a direct to consumer approach. Brands still need different ways to connect with the customer though they can use social media platforms. Social media marketing still holds a vital part in marketing. Day by day more people prefer online shopping. The enlarging digital transformation is infiltrating every facet of retract from B2C to B2B and to B2B2C. Customers keep their expectations high during their inspection and ordering process. 1- 2day shipping is the benchmark now.

Checkout enhancements: one click payment gateways and more we all know that people who do online shopping are people who like to access things in a simpler manner. The insurgence of online shopping gave a start up the floodgates to consumers and now the number of shoppers buying online increased to a great extent. The increase in freight caused increasing competition among online retailers. They had to meet revenue goals and sort issues like people who put in items to their cart and then never completing checkout. Cart evaluating is an increasing and one significant problem.

The retailers found a solution to decrease this issue by introducing personalization and customization so that the website would be able to recognize a repeated customer by identifying their information like by entering their phone number or any other source. In addition to this the retailers are magnifying the users experience of a website by letting the customer do the purchase by their choice of payment method to name a few apple pay, through vimeo, pay pal, google pay, etc.

Sustainability: from sourcing to fulfillment and beyond.

The years 2019 and 2020 witnessed the most hapless downfall of the most known brands like forever21, kohls and H&M. All of them were fast fashion brands. They are popular for their rapidly beat out of different styles made out of synthetic materials sold for the sake of catching new trends which is built only for few wears. The fast-fashion had a great impact on the surroundings as it gave a decline to about 85% of the united states unsustainable textile waste ended up in landfills. The notion of unsustainability extent to industries other than fashion for instance the industries making seasonal or time bound products. For eg the iPhone and cars which we consume. As customers are realising about this, they demand brands to make more sustainable products.

In a number of areas brands are responding by being more sustainable. Companies all over the globe are considering this demand and are piloting announcements about the changes in their packaging method either by making use of less plastic methods or by committing themselves to be completely plastic-free in the future. On the other hand, a lot of other brands are making use of more sustainable methods to produce their products such as using materials that are fair -trade and organic which cause less harm to the planet. In spite of this the companies are coming up with being sustainable within the inner operations of a company such as by incentivizing employees to carpool or by using recyclable materials in cafeterias. Meeting customers through where they are sms, chatbots and email. The days when we pick up a phone to talk to a customer is now gone.

In todays constantly changing digital environment the customers expect the brand to connect them in the ways that are more convenient for the shopper as in through email, texting or by through onsite Chabot’s. The advancing technologies help the ecommerce platforms in communications. as of now the most common platforms like beg commerce can easily work with a partner solution to add additional communication channels to their storefront. Few brands are making use of SMS as their marketing channel by alerting the subscribers with new product launches and promotions. With the evolving methods of communication one thing is for sure that we need to bring in new ways of how a brand would talk to their customers.

Partner-first strategies: benefiting from mutual customers.

The number of brands are enlarging which make us to realize that it is tough to build a community from scuff. We need to build a product, create a buzz revolving it and then find areas where your users would be hanging out and market them in an innovative way. A number of brands are finding success by partnering up with other retailers to comarket. This kind of partnership can many forms like a rebate package of 2 products. An elementary marketing message to swap or even the products. A brand-new product launched in tandem by 2 brands.

Building a community newsletter, slack channels and more Brands are persistently searching for modern day version of “a day at the mall” so that all shoppers can gather, converse, explore and learn new brands. Here you can find niche group of consumers who share promo and codes engaging in genuine conversations. One other way were brands could create loyal customers who would return to purchase is by building a community where they can continue to interact with the product and other customers even long after the purchase has been made. Revelry is a brand doing this method well. Other than impeding the wedding industry by changing their way bride and bridesmaid shop for dresses they have also gained success by creating Facebook groups were customers can share information about body types and sizes. It also makes notes about the different colors and share final photos of their big day.

From bricks to clicks: brick and mortar stores and popups

Despite the online innovations and marketing channels some brands still recognize value in face to face interactions with the consumers. There are still few brands which activate customers in person and. Ambiting from high cost through to low cost activations. Casper is the most popular example of a successful brick and mortar strategy. They begin as a direct to consumer then to online only mattress company. They gathered up to $239.7 million in finding and the brand also announced the addition of 200 retail locations in the next few years. The dreamers were also piloted where customers can pay to have a 45-minute nap in a casper bed. An easier way for smaller brands to take up advantage of in person sales is through a popup or market place.

Amazing-Ecommerce-Marketing-Strategies

The CBD skincare brand lab is the first one to be used an Ecommerce Marketing Strategies by piloted by a pop-up model in late 2018 by selling products at Barneys New York for 3 days during the holiday season. Due to this success, it has now permanent stock in different barneys’ locations.

Conclusion

A coherent step in every retailer ecommerce growth is to asses out different Ecommerce Marketing Strategies and channel strategies. consumer claims will proceed to shift over time so your best bet is trying to keep up with the velocity by testing new approaches. If we have the resources to test on a weekly cadence or a quarterly switch up is more your speed, make sure you have the moment to fully meet the requirements and vet any new approach.  If you see a brand doing something groundbreaking and different reach out to them and get information’s from them about how they’re measuring results.

Instagram, the photo-sharing app is one of the fastest growing social media networks that has launched their stories feature in August 2016. The stories feature allows users to post photos, videos or even text that appears for 24 hours after posting. Instagram stories are interesting and fun and you can make them creative and interactive as you want. It provides followers reasons to engage with you and come back for more. Stories create greater brand awareness, engagement, and conversions. Most powerful brands today use Instagram stories to promote themselves and to builds audience. Have a look at the tips to do better on Instagram.

Instagram stories ideas

  1. Hold on Story Highlights

To make your stories available to viewers even after 24 hour periods, use “Add to highlights” feature and the stories will be accessible on your account in the highlights section. Instagram highlights allow the brands to curate stories so that the audiences can watch them at their convenience and makes your content evergreen. Highlights on Instagram is a way to attract your audience. You can showcase interviews of experts, photos of customers, use cases of your products.

  1. Use polls, Quizzes or Share Trivia

Poll feature in Instagram stories helps you engage your audience better. It helps to know better about their likes, preferences. This option helps you to craft content that resonates with an audience. When you ask about their opinions, you get great data and they will feel more valued and get connected to the brand.

  1. Support influencers

One of the great ways to promote your brand and products is by influencer marketing. Leverage your Instagram stories in you influencer campaigns. This can help you gain audiences and increases conversions by allowing consumers to discover the products.

How to support stories for influencer marketing?

  1. Share product videos or images with influencers and ask them to use them in their stories.
  2. Ask influencers to create the story that features the brand.

Consider working with micro-influencers if you are on a lower budget. They will help you to generate better ROI from influencer campaigns because working with micro-influencers is cost-effective and the management rates are higher than prominent influencers. Also, you need to work with more of them to reach more people. Influencers need to tag your brand in their stories. Ask them to insert a link to the website or to use the branded hashtag in their stories.

instagram stories ideas

For the success of the campaigns, you need to find relevant influencers in your niche. Make sure that they are expert in their field and have a good number of followers, engagement rate. Check their posted content to make sure their style and messaging align with your brand.

  1. Strength user-generated content

To build your audience and get more engagement on the stories to build user-generated content. Encourage followers to feature your products in their stories and to tag your brans in them. Also, offer some sort of incentives so that people are motivated to share their experiences using the products. Offer freebies or even chance to get featured on the Instagram page. User-generated contents promote the products without being pushy and help to build the credibility and to win the trust of your audience. Great user-generated content helps you to get connected with customers and is a great way to spread the word about the brand.

  1. Focus on spreading Personal Stories: People remains curious and likes to know how the things work. To tap into that curiosity, share stories about the brand or products, customer experiences or even employees. Personalize experience of viewers with behind-the-scene Stories that help you to humanize the brand and connect with audiences at the deeper level. Brand shares to make the audience feel special and more connected with the brand.
  2. Use videos along with the stories: Use of stories is increasing at a greater pace. Instagram provides a way to share videos that are recorded as well as live videos in stories. Live videos are a way to stand out from the crowd to get more visibility. Videos can showcase the products beautifully during promoting the product launches. Videos in stories are effective at boosting brand awareness while launching the new product. Create videos that are compelling and unique.
  3. Include Hashtags to your stories: Hashtags are a way to help the content get discovered by a wider audience. For creating good Instagram stories there is a need to time as well as effort. Hashtags ensure that they get the views they deserve. Users add customized hashtags to stories and this helps to expand the reach of the post, connects with the larger community.
  4. Story promotion In Instagram: Instagram allows users to run stories ads and they will show up in between stories from people they follow. It can be a single image or a video of a maximum of 15 seconds. An ad enables a brand to hold users attention. Promote Instagram stories to get discovered by audiences and to boost brand awareness.

Thus Instagram is a great platform to flourish the business. If you are not using it properly then you are missing out on a lot. Stories help brands to reach among more people and to increase engagement on Instagram and helps you to convert potential customers into actual ones. Have you made Instagram stories a part of marketing strategy, if not make it your part and experience the difference.

 

How to use Facebook Ads

Simple tricks that gives an idea of  “How to use Facebook Ads”

Undoubtedly, Facebook is one of the best social media platforms to build a network for your business and to attract the right set of audience, which will help you to generate revenue. Hence if you are a business owner; It is essential to learn How to use Facebook Ads to promote your business.

Due to a lot of businesses promoting themselves on Facebook; The news feed section on any Social media platform has lost its effectiveness now. Hence, organic search seems to have become tougher due to high competition in the market. Achieving targets through organic search on a newly built website becomes a little tougher due to huge competition and hence; promoting your business through paid ads on Social media platforms, especially on Facebook makes a lot of sense. For doing this, You may have to understand How to use Facebook Ads first; And then invest on ‘Facebook ads’ to build audience and improve your business.

Starting a campaign on Facebook is very simple. But you need to keep a tab on the performance as well; without that investment becomes completely useless.  As a business person, you need to always keep a track on every single penny. And the same applies to your investment as well. When you are running an Ad campaign on Facebook; you need to think beyond the ‘post reach and likes’. Well, there would be a lot of questions on understanding how to check the Return on Investment (ROI); through Ad campaigns from Facebook, isn’t it?

Let’s go ahead and see the most important ways to measure the performance of your Ad campaigns; through Facebook and learn “How to use Facebook Ads”.

Do you know what happens after a visitor clicks on a Facebook ad that you are running?

If you are still wondering the ways to keep a tab on the performance of an ad campaign; go ahead and adapt to any of the below mentioned techniques. This will also give you an idea of  “How to use Facebook Ads” effectively.

  1. Conversion rates

    When you are running an Ad campaign like this, you need to measure the conversion and this is the most important criteria to be measured. This ad campaign is created in order to get a lot of clicks from the visitors who check your Ad.

  2. Lead generation

    You can keep a tab on the count of people who would be interested to sign up for an offer that you have posted on the landing page through Facebook. For example, a click at the landing page would cost around $4 and with a 10% of conversion, you would able to analyse the investment and the results achieved through this ad campaign. However, at times the ad campaigns would only get you a lot of clicks without any conversions at all. In such cases, you need to quickly run a systematic analysis on the landing page to get more conversions. This is an important thing you should take care when learning “How to use Facebook Ads”.

  3. Generating sales

    This metric can be used to track the investment you have made on an ad campaign when you would want to sell a product. If you are unhappy with the number of sales you have made, you may have to either increase the budget on the ad to reach more people else, wait for the ones who have already visited to get familiarized of the product you own and convert them.

  4. How to increase the traffic on your website

    Boost a post to check the number of likes and this ad campaign will only increase the number of likes on a particular post you have boosted or the overall page. Besides measuring the conversion rates through the above mentioned campaigns, you may also choose to have Facebook pixels too. This can be done when you want Facebook to track the rates on conversion to optimize an ad for you.

  5. Frequency

    This campaign is completely based on the budget, if you are good to invest quite a bit on the ad campaigns; then, this ad campaign would certainly be of no interest to you and you need to make sure to keep a tab on the frequency of the ad campaigns to track the investment. The idea behind running this campaign is to keep a track on the times for which the ad gets displayed to the visitor. Never annoy a user with the continuous display of same ads repeatedly. Visitors are likely to get bored and the chances of them leaving your website would as well increase due to this.

    There are even instances of AdEspresso reporting about users getting annoyed over an advertisement.You may also take a hit on the relevance score if a visitor submits a feedback to the Facebook about the ad campaign as ‘Not Interesting’. If a visitor is interested, they would certainly get in touch with you; displaying an ad repeatedly would only put-off the visitors. If this is likely to affect your business badly, you can always choose to redesign the ads by changing the value propositions. Choose the option ‘Daily Unique Reach,’ which can make sure the ads are being displayed only once to the exclusive visitors.

    Note: There are no substantial evidences on setting an upper-limit cap. This is completely dependent on the product, the type of ad campaign as well as also the type of industry.

  6. Spend as well as ROAS (Return On Advertising Spending)


    You should always focus on building quality traffic on your website, but; why should someone focus on this aspect?

    To build substantial revenue, you need to have concrete plans. By just running ads on Facebook; you may not be able to get the complete ROI (Return On Investment) on the business you have made. Having a strategy guide on ad campaigns becomes very important along with the revenue. Try to reallocate the ads to track the performance on the ad campaigns. This will enable you to keep a track on the ad campaigns that are least effective. You need to have a clear strategy on the budget as well along with the type of ad campaigns you would choose to get the target audience. Always keep a tab on the expenses to know the performance of the ad campaigns. In order to get a clear picture on the investment, you can use the feature Facebook tracking pixel.

    Haven’t you set up pixels and are you seeking help on calculating the ROI on the investment you have made on an ad campaign?

  7. CPC (Cost Per Click) and CTR (Click-Through Rate)

    CPC  is the cost of an every average click that gets routed from your ad to the web page. CTR is used to calculate the proportion of people who visit the website, after having a look at your ad. If the CPC is high, then you must ensure to check the CTR. A small CTR is a clear indicator of your ad creative not being good or the way you choose your audience is not right. Though both these measurable are not of that importance; they are certainly used as a general gauge to check the creativity of your ad campaigns.

  8. Cost per Action

    You can choose to select the ‘Action button’ to achieve a desirable behaviour from a prospect customer. This includes the click on your page, a visit to your website and also views on the videos that you have posted. You may not be able to achieve any insights by actions alone. For instance, if you take a comparison between two ads, it is good to have a tab on the ad that generates a lot of actions.

    To get the exact view of your ads, it is good to have run a Cost per Action campaign. Always, try to have a lower CPA to manage the conversion rates to drive good amount of revenue. Try to measure the CPA, ad set expenses, frequency as well as other metrics, for a better context. For instance, if you have a Cost per Action of 80 cents, it only gives you a picture on creating an action cost. If you calculate the same thing with the frequency and the expense, then you would get a holistic view of the entire campaign.

    Along with the metrics that can be used to make your ad campaign effective, you should also know about the vanity metrics as well so that you do not get overwhelmed about the ad campaign. It’s good to know about the 3 vanity metrics that usually distract marketers. If you hear a marketer blabbering about a random metric, then you need to understand that these campaigns would not make much difference which would impact the result in the success of your campaign directly and it is good not to give too much significance to any of the metrics.

  9. Likes and Theoretical reach

    What is that you look for when you first visit a page on Facebook?

    As a social media marketing specialist, you should be looking beyond fans and likes on the pages. It’s pretty simple to buy likes through ‘Fiverr’ to generate a false social testimony. A lot of social media marketing professionals would be overwhelmed and end up buying unworthy ‘likes,’ especially, after getting to know that their competitors have a lot of fans. Though you can increase fan followers, the social media commitment will definitely go for a toss. You should have a different perspective to look at a page which has about 75,000 fans, but has a very likes on the updates they share, as a social media marketer; you need to start analysing the situation instead of getting excited. Like dealers are getting a strict warnings from Facebook so that the businesses do not end up having fake likes.

    What you do if you earn likes through Facebook Ad campaigns?

    You should be aware that gaining fans from running ads is still fine when compared to buying likes from companies. However; you should know that accelerating your business through Social Media is also important. But, you need to stick to proper techniques of running an ad campaign. You should also remember that the number of reach on your posts is never proportional to the number of likes and the kind of engagement that happens on your posts. So, it becomes important that you do not fill your report with just the number of reaches your ad would have received.

    Buffer started running an ad campaign at $5, although their reach was over 7k, their click rate was as less as only 95%. The total number of click-through rate and the views on the video also would be misguiding and I don’t think that you should rely on click-through rates, either. Clicks can be useless, in a lot of ways. Was your ad so powerful and it made the person click on ‘see more’ button, though your ad copy was lengthy?

    If you want to start an ad campaign to generate a lot of likes on the Facebook page, then such clicks are almost of no use at all. And, if you are looking to generate a lot of traffic on your website from these Facebook Ads, then you may have to specifically depend on these ‘link clicks’. Another metric that most of them depend on while going for a video ad is the number of views.

    Did you even know; that if a video is viewed for more than 3 seconds on Facebook it is counted as 1 view?
    With the feature of auto-play (they are claiming update the policy) on the news feed section; it makes absolutely no sense as the videos are automatically played. They are watched without knowing anything about your brand.

  10. Relevance Score

    Relevance score is one of the important aspects to achieve better results through paid marketing campaign. And this has a straight impact on the advertising fee. Chances of lesser relevance scores beating those with more relevance scores are also there. Are you eager to understand how that happens? Relevance score would only let you know about the relevance of your ad campaign to your set target audience and demographics. But, it doesn’t criticise the quality of your ad creative and copy.

    So, now you have understood “How to use Facebook Ads”. You are aware of both the best and the vanity techniques of running an ad campaign effectively on Facebook.  So, it’s all in your hands to take your business to the next level through ads.

Conclusion
‘Facebook’ is  gaining it’s popularity day by day. Hence, ‘Facebook ads’ have been considered as one of the most powerful lead generation opportunities for a lot of businesses.

Never follow the vanity metrics that would mostly misguide you. It may be hard to follow all the metrics mentioned above for How to use Facebook Ads. However; to get a better performance report about your business and have in depth details on your ad campaigns; it becomes important to have these metrics in place.

Now, You have understood How to use Facebook Ads. You are now aware of the five most important metrics; which can be focused on to measure the performance of your ad campaigns on Facebook. It’s good to bring all the metrics together. Instead of trying to view the performance of each and every metric in isolation; check for the performance of your ads

The list of metrics is pretty exhaustive however; I have tried my best to give it a best shot to explain some of the metrics in this article. So I want to hear from you, in the comments below. Also do let me know about the metrics you’re relying to measure the success of your campaigns?

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