Email marketing is the most effective marketing channel and the strategies have changed over the years. Email marketing strategy is an important part of the marketing strategy. Because it is the cost effective way to promote the products, communicate with the customers and to reach the business goals. Now let us see the best email marketing strategies to achieve extraordinary results through the email marketing.

Strategies for better email marketing campaigns

1. Personalize the messages

Use customer data and create personalized messages. Amazon sends personalized mails to the customers. Because the email marketing is key to the overall customer experience for them. Studies reveal that 70% of brands do not use personalization within the email marketing strategy. This means that by personalizing the emails, you stand out against the competition. The simplest form of personalization is to address the reader by the name. So most of the email service provider offer this within the functionality and this tactic improves the campaign performance.

Increase open rates with recipients name in subject line

i. Ask for the right information

Personalization starts before the send button. It starts with the sign-up form and ask only for the information you need, rather than the information you want.

ii. Use a real reply to an email address

Don’t use email address like donotreply@example.com. Because, this takes away the authenticity from messaging. So use of a real reply address is to improve the credibility and to make it appear more personal.

iii. Use real email signature

To use real contact information within the email, the best way is to include the contact details in email signature. Give the readers the opportunity to contact or connect with online in a great way to build a relationship with them.

2. Segment the subscribers

According to email marketers, segmentation is the top initiatives list this year. It is better to segment the database and the email campaigns. Because we could become more targeted to the audience. So the best way to get small business owners to turn up the event is to create a segment of people to list themselves as a small business owner and to send the invitation or important mails by email. If you segment the lists, then you will get better open rates  and revenue leads to more customers. Segmentation goes with General Data Protection Regulation(GDPR) and email marketing.

Start Segmentation as:

  • Industry
  • Company size
  • Sales cycle

3. Send mobile friendly emails

In 2012, 27% of marketing emails were opened on a mobile device. And by 2014 the percentage raised to 42%. Now it is as high as 61%. In the mornings you have the phone next to your bed and the first thing that you does each morning is to check the phone for calls, messages, emails etc. Just, think if you send an email to a subscriber who reads emails on their mobile device. And if the email is not optimized for the device, what do you think they do with?

Tips for mobile-friendly emails

  • Implement responsive email design
  • Keep subject line and pre-header short
  • Make call to action‘s(CTA) in the emails.

4. Test, Copy, Design and Buttons

If we test the home page, landing page or email templates, testing provides the data to make the practical decisions to improve the marketing performance.

Make the tests:

  • From address
  • Plain text vs HTML campaigns
  • Long vs short emails.

5. Automate email campaigns

Trigger-based emails are emails sent out automatically based on user behaviour. So data behind trigger emails show us that, the trigger emails will perform much better than traditional email.

Studies reveal:

  • Open rates for trigger emails are high as 49%.
  • Average CTR for trigger emails is greater than traditional CTRs.

For example, if you visit a website and browse the product, then add items to the shopping cart. Then after that you have doubts and decide to leave the site before completing the purchase. But after one hour,if you receive an email that includes the product you were shopping for. If this email is a quick link back to shopping cart with a 10% discount.

Trigger emails that you can send

Activation

  • Create an activation campaign that sends an automated email with login information and a video demonstration for additional support.
  • Win-back: If an existing customer is approaching the end of the yearly subscription. Send a win back (the email that sends an automated email to the customers with a list of product features).
  • Surprise: Customer loyalty is the key to success. So create and send an automated email to our best customers that offers free license software to use, a gift card, coupon code etc.

Best email marketing strategies delivers results and is no longer as simple as sending the email to all. Update the email marketing strategy and send targeted messages, be open to testing, understand what works, find ways to automate through triggered emails.

If you implement these best email marketing strategies for your business , customers will be responsive and the campaign performance will improve the business. Now a days social media marketing is also important as email marketing.

Marketing is crucial for every business, especially for the ones that are still starting to make a name in the industry. New businesses need to direct their time and efforts to letting people know that they exist. The more people who know about the business, the better chances a business has in gaining new customers. However, since new businesses still don’t have the financial resources to take advantage of different marketing mediums, they might have a hard time getting the message across to their target audience. We have discussed about the Best Reviews for Online Marketing Courses. If you’re experiencing this situation for your own business, consider using Amazon. This can become an effective marketing platform for you to improve your brand visibility, expand your audience reach, and stay ahead of the competition.

For your business to thrive and grow, it has to have a strong online presence. More and more people are now engaged in e-commerce through websites like Amazon. If your business isn’t visible to any of these platforms, it’ll be difficult for you to achieve positive results from your marketing efforts. When marketing your products through Amazon, consider the tips below so you’ll achieve the best possible results:

1. Get reviews: Best Reviews are considered as personal recommendations by many customers. This means that when an online user sees how positive your products’ reviews are, they’ll easily be convinced about your credibility and they’ll choose to purchase from you. Online Best reviews can become your marketing tool to gain more customers in the long run.

There are several ways on how you can get reviews. You can ask your previous customers from Amazon to make, one or if you personally know your customers, go to them and ask for their reviews. This will only entail little time and effort from you, but the effects for your business can be enormous.

2. Offer freebies: The Best Reviews are important for you to successfully market your products on Amazon. But when you’re still a new or young business, you might not have any customers to give you any feedback. The solution? Offer a 99% discount code on one of your products. Doing this allows your Amazon search ranking to improve.

If you’re thinking about getting rid of your old products, give these away too. Not only will you be able to put your products into good use, but you’re also creating good will with your potential customers with this strategy. After all, customers will always love a business that has gimmicks, right?

3. Improve your SEO: Along with the seller’s rating and price, Amazon also pays attention to the keywords that are used in the product titles and rank listings. When you use keywords that are optimized for Amazon’s algorithms, you’re products have better chances of appearing on top of Amazon searches. Similar to how a website should be optimized for search engines to improve its rankings in search engine results pages, a product title and description should be made while keeping Amazon’s algorithms in mind, too. You can consider using strategies for lead generation with SEO to accomplish this task.

Since you only have a limit of 500 characters in your product title, you need to include as many keywords as possible in order for your product to be visible online. Put yourself on your customers’ shoes, and determine what possible keywords they would use in searching for your products. The simpler these keywords are, the better. These are the best reviews point in SEO improving.

Online Sales4. Offer discounts, discounts, and more discounts: Offering discounts will always be an easy way to gain customers and build professional relationships with them. Additionally, daily deals and discounts can help your business land in the top position of your product category. This will also give you the opportunity to be seen on Amazon’s home page, which can lead to more traffic and more customers.

Although this strategy works as a short-term solution, it can help provide exposure to other products. When customers visit your page for the discounted product, related products from your business can be seen on the same page as well. With this visibility, customers are enticed to purchase your full-priced products.

5. Be competitive and know your competition: You’re not the first and only business that is selling through Amazon. There are already a lot of businesses that are utilizing this platform, some even for years. If you don’t want to end up being a “me too” business, take the time to know your competition. Determine how they price their products, what marketing strategies they are using, and what kind of products they are selling. When you have this information, it’ll be easier for you to benchmark. You’ll always evolve along with the market, ensuring that your business will stay afloat in the coming years.

Avoid Too Much Dependency

Using Amazon as your marketing tool is one thing; making sure that you actually succeed with your efforts is another. While the former can come off easy, the latter can be challenging. Make sure that you scout for strategies on how you can effectively market your products through Amazon. Implement these and improve certain areas whenever necessary. Don’t solely rely on the reputation and the credibility of the brand for your business success. Make a name for yourself.