Online Marketing Archives | SoftLoom IT Solutions

How to Use Facebook For Business Promotion

Now Facebook is used as a business marketing platform. It’s almost impossible to find a person who isn’t active on Facebook as it is the biggest social media platform till now. People use it to connect with their long-distance friends and relatives and add a little fun their lives. However, apart from this friendly communication, Facebook is also a base for many businesses.

Yes, a lot of small and big businesses market their products through Facebook and reach their online customers. Facebook has suffered few scandals recently due to which many users claimed to ditch the platform. However, it is still the best social media website both for individuals as well as businesses. You can go for Facebook marketing services in Chennai as well to obtain the desired and fruitful result.

Why Would Facebook Used For Business?

There are people who are against business marketing on Facebook. There might be a few reasons for the same, but there are much more reasons to use it rather than not using it. Here are some points that’ll prove to you why Facebook is still the most used social media and is perfect for your business to reach millions of users.

Millions of Users

No other social media is as popular as Facebook. Millions and billions of people visit Facebook almost on a daily basis. So, Facebook will help you reach a very wide range of audience and give you the opportunity to increase awareness about your brand among people.

Targeting Facebook ads for business

Facebook ads are high le targeted as they help you target a wider audience, in case you can’t do it organically. You can target people on the basis of location, age, gender, and interests. This will promote your brand in the right way to the right customers.

People spend a lot of Time on Facebook

You just can’t ignore Facebook for a business where billions of people spend a ridiculous amount of time. It’s large, and the engaged user base is what attracts active advertisers. You can also take this opportunity!

Facebook Re-marketing

Facebook re-marketing shows ads of your business to the people who’ve visited your website or used your mobile app, whenever they visit any other website or social platform. This will boost the customer engagement process. You can’t be crazy enough not to use Facebook re-marketing for your business.

Larger Demographics

True that many people use Facebook. But what’s even more interesting is that people of all ages use Facebook. No matter if it’s teen, an adult or even a senior, all of them are found to use Facebook. It’s larger demographics is another reason that makes it a powerful online marketing tool. Thus, you end up marketing your product to a larger demographic of individuals.

Fast Growing

Social media networks other than Facebook continue to face boom and depression phase. Whereas on the other hand, Facebook is something that is still the fastest growing. Many new individuals are joining this platform every day. New individual accounts, pages, online communities, and groups are created every day.

This can help your business a lot if used in the right way. Business marketing is taken to a whole new level with Facebook. You have to consider many factors like your marketing budget, your competitors and your customers before you market your business on Facebook.

How to Promote Facebook Used For Business?

Now that you know how important Facebook is for business, it’s time to know how you can use Facebook for the same. Here are some tips that can help you grow your small business and bring a big change:

Create a Business Page in Facebook Used For Business

To give your business an individual and varied recognition, you need to have a separate page for it. This will give your business a solid Facebook presence. Customize the business page and add as much information about your business as possible.

Be Regular

Simply creating a business page won’t make any difference if you aren’t regular on it. You need to post on your business page as much as you can, with a minimum of one post a day. Make sure you don’t compromise on the quality of content just to be regular.

Promote your Facebook page Used For Business

Send invites to join your page to your friends and current customers. Provide the link of your page on every other social media, on your business card, etc. that’ll invite more and more people. This way, you need to build a following on Facebook.

Post-Contents

Publish contents that keep your followers engaged. We mean, before posting anything on your page, think if it’ll occupy the minds of readers even for a while, or if it’ll start a conversation. If yes, it’s good to be posted. This way, readers will spend more time thinking about your page and will consider it.

Organize Giveaways and Offer Discounts

This is the traditional way to attract customers. Well, it still works! You should organize giveaways for your customers and offer discounted prices so that they continue to be a part of your business. This will also attract new customers when the friends of existing ones get to know about it.

Facebook ads

Target a wider audience and can help you out if you’re unable to reach customers organically. Moreover, Facebook tools are effective and easy to use. Just target people by age, location, interest or gender, and you’ll reach your customers right away.

So, these are just simple tips that can be the answer to your question “How can I grow my business on Facebook?”. You’ll learn better ways and newer ideas by yourself, once you’re into it.

Trust issues related to online businesses are always a concern. Well, we have a solution for this too. We are one of the best and well-known websites that helps our clients in every possible way by delivering them incredible Facebook marketing services at the best possible rates.

Why wait? Take your business to the next level by contacting us and including one of the best marketing tools into your business. You’ll definitely get to see the results after you’ve invested some time, money, patience and hard work.

July 17, 2019/by Aiswarya

Branding, Content Creation, Content Marketing, Digital Marketing, Online Marketing, SEO, SEO tips, SEO Tools

SEO Solutions for E-commerce Website

SEO Solutions for E-Commerce website? Are you looking for this?

Let us have an in-depth understanding of this concept.

When you run your business online you need to put in hard work. So that you can make it appealing to many people. There are ample ways to achieve this. That is when the right SEO Solutions for E-Commerce will help you.

Are you looking to incorporate aspects of SEO solutions to make your e-commerce website a success? You can also include your everyday market strategies to attract more customers. To help you achieve these targets, here are some simple yet effective SEO tactics you can use.

1. Optimize your meta titles

A meta title is a text that appears right after the title of a product. It is short in length. It consists of a small description of the product you wish to add to your e-commerce website.

Meta titles help your SEO because search engines read the metadata you include in your meta titles. And they help them decide whether your product is a good match for a certain customer. To make sure that your Meta titles are helping you attract the required customers there are keep a few things to.

First of all, you have to be mindful of the length of the title as it should not be too long. The shorter and simpler you keep them, the easier it will be for you to present your audience with titles which will seem a lot more interesting in the results of any search engine.

2. Use the right keywords

The first thing that comes to anyone’s mind while dealing with SEO are Keywords.

Keywords are words or phrases which connect your content with your audience. Your prospective customer reaches your content when they search for the right keywords. Hence choosing the right keywords can affect the ranking of your content on search engines to a great extent.

You might not have great experience in creating and choosing the right keywords for your content. But it is more important to keep in mind that the keywords you choose will help your audience know what your content is about.

There are many ways for you to learn how to use the right keywords, especially if you are a new online business owner.

A helpful and very effective way is using an online Tool like KeywordTool. KeywordTool is one of the various SEO keyword generators available online. SEO keyword generator helps you come up with great SEO keywords without a lot of effort on your side.

You have another productive means of doing this is taking the help of professional writing services. Professional writing services such as Trust My Paper, Grab My Essay and Hot Essay Service are a few good choices. Here professionals in the field will help you correct and prepare keywords for every piece of content.

3. Avoid using duplicate audiovisual content

One of the crucial SEO solutions for E-Commerce is to remember not to duplicate your audiovisual content.

To simply put it, you have to ensure that you never copy someone else’s audiovisual content on your own website. While this might seem like an easy way out at times, creating your own content is the best way to go.

The pictures and videos you share on your website should always be yours or your colleague’s. In case you decide to use another person’s content it is important to always give them credit for their work.

While this might not seem important, duplicate content will definitely show up on the search results. It will make your potential customers see that the content you are using doesn’t belong to you originally. This reduces the trust they might have started to build with your brand and it can cause a drop in your sales.

4. Write the right product descriptions

Product descriptions are vital in informing your potential customers about the attributes of the product you are advertising.

Original and different descriptions containing the essential keywords will always work in your favor and help the products you advertise stand out from your competitors when it comes to the search engines they appear on.

For example, if you are selling a popular item on your e-commerce website, you should always try and rephrase the original description of the product. This is important because the original content is going to show up on the results of a customer’s search and they will easily be able to see that you were simply copying the description from someone else.

5. Optimize your URLs

URLs are important when it comes to optimizing your e-commerce website’s content for the various search engines. These addresses always show up on a search engine and can help your content appear higher up on the search results.

In order to achieve that, your URLs should be as short as possible, have a few special characters as possible and be straight to the point. Search engines can read the links you use for your content and a shorter and simpler URL will always rank better, based on what a person was searching for. Along with that, your pages will also tend to load faster and this can make the whole user experience a lot more pleasant.

6. Include product review

Last but not least, another thing that can help your content rank better online is through including various reviews of your products on your website. In most cases, when a customer is looking to buy something new, they will want to read a few reviews of it first in order to make sure they are making a smart choice.

Including reviews on the pages of each product you sell is going to help your products appear on the results of search engines your target audience is using. They are simply going to help create even more ways for your potential customers to find our content and put their trust in what you have to offer.

Finding the right tools for your business’s needs

Whether you are just starting out or have been running your business for a while, you should always try and find more ways to improve your SE strategy and make use of every technique that can promise you more sales and better results.

While not every single tactic is going to be easy for you to follow, you will still get to learn a lot of new things and run your online business with a lot more ease. Which of these SEO solutions are you looking forward to trying for your business?

June 17, 2019/by Brahmadas R

Online Marketing, SEO, SEO tips, SEO Tools, Tools

SEO Tips For a New Site | Softloom IT Solutions

Major SEO Tips For a New site

Before launching a new website, we have come up with these 8 SEO tips for a new site to check. Since the day Google officially announced to consider Mobile-friendly sites. First, most of the people who are really serious about their online business. It has started switching to mobile-friendly sites as well. Improve the mobile-site design of your website so that it is easily accessible to the person checking it.

Make your site simple and less so that you can show complete details about any product or service in less space and in less time only.

1. On-Page SEO

On-Page Search Engine Optimization is the key to success. If you are launching your website then there is no point in waiting for the SEO expert to do the optimization job for you. Do some research over the Internet and try to use keywords, Tags, Title Tags, and other tricks to optimize your page?

2. Quality Content

Create quality content before launching your site and keep posting it at a regular interval of time. If you are handling your website single-handedly, create good and quality content in bulk only before you launch your site and then post it at a regular interval of time.

3. Website Page Loading Speed

Website Speed is one of the first tools for getting success in the online market place. The Website Page loading speed is one such important tool that can either bring the flood of web traffic to your site or ruin your position in the online marketplace by increasing the bounce rate to your website.

According to the data collected by the experts, more than 70% of the website takes only 7 seconds to load the content. If you want to stand amongst these website owners then you really need to be quick.

4. Landing Page

SEO optimization tools direct the person searching for your site to your landing page only so there is an increase in chances of more web traffic to your site.

5.XML Sitemap

XML sitemap links all of the URL of your web pages at a single place so that the search engine can easily crawl and link to your site.

6. Focus On Long-Tail Keywords

The result of long-tail keywords is accurate. Usually, it is seen that the short-tail keywords bring a flood of search results over the SERP page. Long-tail keywords direct the searcher to the landing page only.

7. Use Google Analytics Tool

Google Analytics Tool is one such tool that can really take your website to the ladder of success. If your site isn’t working or showing any error, this tool can help you to identify the error and fix it.

8. Off page SEO

Off-page SEO is concerning everything that doesn’t happen directly on your web site. Off-page SEO is concerning, among alternative things, link building, social media, and local SEO.

For launching a new website, these are the major SEO tips for a new site. For more information, visit our site.

May 22, 2019/by Aneeta

Advertising, Content Marketing, Digital Marketing, Google Analytics, Internet Marketing, Lead Generation, Online Marketing, SEO, SEO Tools, Tools

Tips to Boost Your Lead Generation Marketing Efforts For Your Roofer Plumber HVAC Contractor Business

Long gone are the days when you could rely on your neighbors and friends to spread the word about your local contractor business for roofing, plumbing, and air conditioning needs. With the Internet nowadays, you need to have a strong online presence in order to get good leads for your company. Lead generation marketing is the strategy you need in order to attract potential clients to your business effectively. Here are tips to boost your company’s lead gen marketing efforts:

1. Design a very attractive website for your contractor business.

Today, customers and potential clients are increasingly dependent on the Internet. For their roofing, plumbing or HVAC needs, the quickest way to find a service provider would be to take out their smartphones or fire up their laptops and then search the Internet for the nearest supplier.

This means that your website has the potential to serve as your 24/7 digital business card. Your credibility and initial image heavily rely on how you present your business on the Internet. On most occasions, this is the first time that your potential customers would be introduced to your brand. You have to make the first look as impressive as possible.

A well-designed website can do wonders for your online presence. You have to make sure that you showcase all the required information for your customers in order for them to be able to reach you immediately: your office address, email address, and contact numbers.

Make it easy for users to navigate through your website, whether they’re using a laptop or on their mobile phones. When it’s very easy to load your website, you capture your target market. In addition, strategically place call-to-action or CTA links or buttons on your site. An example of an attractive CTA is, “Find out how you can save on your next plumbing project.” When your potential client clicks on this CTA link, you’re able to get their important information such as their name, location, and email address. Easily, you get a lead whom you know is interested in your company.

2. Hire a good lead generation marketing expert to work on your company’s website.

As you’re the expert in roofing, plumbing, and HVAC, you need a professional to handle the lead generation for your website. Contact a reliable lead generation marketing expert such as ippeileads.com – plumber contractor to effectively strategize your online movements and to give your company the maximum possible online exposure and traffic. Having an expert service provider do this for you will give you peace of mind and confidence. Also you can focus on the critical operations of your company.

3. Be sure to showcase your contractor expertise on your website.

As the customer’s initial peek at your roofing, plumbing, and HVAC business operations, your website should have a detailed display of your services. Dedicate separate tabs for the services you offer. You may also show your previous projects in order for them to see your level of expertise and wide range of experience.

4. Keep your website updated with expert content related to your business.

Make the most out of your knowledge and experience in the industry by putting up blog posts and videos relating to your field of expertise. Writing and publishing attractive topics and videos about your projects and tips can drive traffic and potential customers to your site through Internet searches and social media shares. When potential clients see you as a credible service provider in roofing, plumbing, and HVAC services, they’re more likely to hire you.

5. Make sure your website utilizes search engine optimization (SEO) strategies.

Your published content and your industry experience aren’t the only things that will help attract clients. Another critical variable is your ranking on search engine results pages. Users rarely scroll down and flip pages on Google search results. They’ll usually click on the first few links that are shown.

In order for your website to come out as one of the top options when clients search online, you’ll have to use SEO strategies. Part of this is incorporating relevant keywords and quality back links. Which your lead generation marketing strategist can likewise help you with.

Regularly update your blog and video content in order to keep your website interesting to readers and potential customers. You have to aim for the first page of the results, with a higher spot on the list. When your website link is displayed as on the top, you’ll get better chances of being visited by potential leads.

Conclusion

Meet your clients where they are, which nowadays, is online. Don’t be daunted by all the technology that you have to muddle through. Lead generation marketing specialists can guide you through the whole process. And can help you succeed with getting strong leads that will boost your business.

April 24, 2019/by Brahmadas R

Online Marketing

Best Email Marketing Strategies For Business Hike

Email marketing is the most effective marketing channel and the strategies have changed over the years. Email marketing strategy is an important part of the marketing strategy. Because it is the cost effective way to promote the products, communicate with the customers and to reach the business goals. Now let us see the best email marketing strategies to achieve extraordinary results through the email marketing.

Strategies for better email marketing campaigns

1. Personalize the messages

Use customer data and create personalized messages. Amazon sends personalized mails to the customers. Because the email marketing is key to the overall customer experience for them. Studies reveal that 70% of brands do not use personalization within the email marketing strategy. This means that by personalizing the emails, you stand out against the competition. The simplest form of personalization is to address the reader by the name. So most of the email service provider offer this within the functionality and this tactic improves the campaign performance.

Increase open rates with recipients name in subject line

i. Ask for the right information

Personalization starts before the send button. It starts with the sign-up form and ask only for the information you need, rather than the information you want.

ii. Use a real reply to an email address

Don’t use email address like donotreply@example.com. Because, this takes away the authenticity from messaging. So use of a real reply address is to improve the credibility and to make it appear more personal.

iii. Use real email signature

To use real contact information within the email, the best way is to include the contact details in email signature. Give the readers the opportunity to contact or connect with online in a great way to build a relationship with them.

2. Segment the subscribers

According to email marketers, segmentation is the top initiatives list this year. It is better to segment the database and the email campaigns. Because we could become more targeted to the audience. So the best way to get small business owners to turn up the event is to create a segment of people to list themselves as a small business owner and to send the invitation or important mails by email. If you segment the lists, then you will get better open rates and revenue leads to more customers. Segmentation goes with General Data Protection Regulation(GDPR) and email marketing.

Start Segmentation as:

Industry
Company size
Sales cycle

3. Send mobile friendly emails

In 2012, 27% of marketing emails were opened on a mobile device. And by 2014 the percentage raised to 42%. Now it is as high as 61%. In the mornings you have the phone next to your bed and the first thing that you does each morning is to check the phone for calls, messages, emails etc. Just, think if you send an email to a subscriber who reads emails on their mobile device. And if the email is not optimized for the device, what do you think they do with?

Tips for mobile-friendly emails

Implement responsive email design
Keep subject line and pre-header short
Make call to action‘s(CTA) in the emails.

4. Test, Copy, Design and Buttons

If we test the home page, landing page or email templates, testing provides the data to make the practical decisions to improve the marketing performance.

Make the tests:

From address
Plain text vs HTML campaigns
Long vs short emails.

5. Automate email campaigns

Trigger-based emails are emails sent out automatically based on user behaviour. So data behind trigger emails show us that, the trigger emails will perform much better than traditional email.

Studies reveal:

Open rates for trigger emails are high as 49%.
Average CTR for trigger emails is greater than traditional CTRs.

For example, if you visit a website and browse the product, then add items to the shopping cart. Then after that you have doubts and decide to leave the site before completing the purchase. But after one hour,if you receive an email that includes the product you were shopping for. If this email is a quick link back to shopping cart with a 10% discount.

Trigger emails that you can send

Activation

Create an activation campaign that sends an automated email with login information and a video demonstration for additional support.
Win-back: If an existing customer is approaching the end of the yearly subscription. Send a win back (the email that sends an automated email to the customers with a list of product features).
Surprise: Customer loyalty is the key to success. So create and send an automated email to our best customers that offers free license software to use, a gift card, coupon code etc.

Best email marketing strategies delivers results and is no longer as simple as sending the email to all. Update the email marketing strategy and send targeted messages, be open to testing, understand what works, find ways to automate through triggered emails.

If you implement these best email marketing strategies for your business , customers will be responsive and the campaign performance will improve the business. Now a days social media marketing is also important as email marketing.

January 30, 2019/0 Comments/by Ancy

Online Marketing

Best Reviews for Beginners on the Online Marketing Business Course from Amazon

Marketing is crucial for every business, especially for the ones that are still starting to make a name in the industry. New businesses need to direct their time and efforts to letting people know that they exist. The more people who know about the business, the better chances a business has in gaining new customers. However, since new businesses still don’t have the financial resources to take advantage of different marketing mediums, they might have a hard time getting the message across to their target audience. We have discussed about the Best Reviews for Online Marketing Courses. If you’re experiencing this situation for your own business, consider using Amazon. This can become an effective marketing platform for you to improve your brand visibility, expand your audience reach, and stay ahead of the competition.

For your business to thrive and grow, it has to have a strong online presence. More and more people are now engaged in e-commerce through websites like Amazon. If your business isn’t visible to any of these platforms, it’ll be difficult for you to achieve positive results from your marketing efforts. When marketing your products through Amazon, consider the tips below so you’ll achieve the best possible results:

1. Get reviews: Best Reviews are considered as personal recommendations by many customers. This means that when an online user sees how positive your products’ reviews are, they’ll easily be convinced about your credibility and they’ll choose to purchase from you. Online Best reviews can become your marketing tool to gain more customers in the long run.

There are several ways on how you can get reviews. You can ask your previous customers from Amazon to make, one or if you personally know your customers, go to them and ask for their reviews. This will only entail little time and effort from you, but the effects for your business can be enormous.

2. Offer freebies: The Best Reviews are important for you to successfully market your products on Amazon. But when you’re still a new or young business, you might not have any customers to give you any feedback. The solution? Offer a 99% discount code on one of your products. Doing this allows your Amazon search ranking to improve.

If you’re thinking about getting rid of your old products, give these away too. Not only will you be able to put your products into good use, but you’re also creating good will with your potential customers with this strategy. After all, customers will always love a business that has gimmicks, right?

3. Improve your SEO: Along with the seller’s rating and price, Amazon also pays attention to the keywords that are used in the product titles and rank listings. When you use keywords that are optimized for Amazon’s algorithms, you’re products have better chances of appearing on top of Amazon searches. Similar to how a website should be optimized for search engines to improve its rankings in search engine results pages, a product title and description should be made while keeping Amazon’s algorithms in mind, too. You can consider using strategies for lead generation with SEO to accomplish this task.

Since you only have a limit of 500 characters in your product title, you need to include as many keywords as possible in order for your product to be visible online. Put yourself on your customers’ shoes, and determine what possible keywords they would use in searching for your products. The simpler these keywords are, the better. These are the best reviews point in SEO improving.

4. Offer discounts, discounts, and more discounts: Offering discounts will always be an easy way to gain customers and build professional relationships with them. Additionally, daily deals and discounts can help your business land in the top position of your product category. This will also give you the opportunity to be seen on Amazon’s home page, which can lead to more traffic and more customers.

Although this strategy works as a short-term solution, it can help provide exposure to other products. When customers visit your page for the discounted product, related products from your business can be seen on the same page as well. With this visibility, customers are enticed to purchase your full-priced products.

5. Be competitive and know your competition: You’re not the first and only business that is selling through Amazon. There are already a lot of businesses that are utilizing this platform, some even for years. If you don’t want to end up being a “me too” business, take the time to know your competition. Determine how they price their products, what marketing strategies they are using, and what kind of products they are selling. When you have this information, it’ll be easier for you to benchmark. You’ll always evolve along with the market, ensuring that your business will stay afloat in the coming years.

Avoid Too Much Dependency

Using Amazon as your marketing tool is one thing; making sure that you actually succeed with your efforts is another. While the former can come off easy, the latter can be challenging. Make sure that you scout for strategies on how you can effectively market your products through Amazon. Implement these and improve certain areas whenever necessary. Don’t solely rely on the reputation and the credibility of the brand for your business success. Make a name for yourself.

September 21, 2018/0 Comments/by Brahmadas R