Why Business Invest in SEO Tools?

Creating perfect SEO strategies is hard enough, so why make your life harder?

SEO tools help take the guesswork out of SEO and let people with minimal experience compete with the big guns in their niche. Investing in SEO tools increase your business and it helps more reach to your business. So your businesses should invest in SEO stools to get better results. Here we are discussing why Business Invest in SEO Tools?

What Are SEO Tools & Why Do We Need Them In Business?

SEO tools are used to investigate what makes a specific web page rank while giving you pointers on how to do it yourself.

The tools can be used for a wide range of tasks, including:

  • Keyword research
  • Backlink checking
  • Rank tracking
  • Site audits
  • Page speed improvements
  • And much more


Some SEO tools focus solely on one specific SEO factor, while others provide a full SEO suite, like Ahrefs or SEMRush for example.

But why do you need SEO tools?

The most significant reason is that your competitors will be using them.

If you want a chance of leveling the playing field, you need to be using them too.

If you don’t, you’re going to find it difficult to challenge your competitors.

Free SEO Tools Vs. Paid SEO Tools

A common misconception is that SEO tools cost a lot of money, but this isn’t always necessarily true; there are plenty of free SEO tools out there.

But there is a problem with free tools:

They are very limited in data, which makes it hard to get a complete picture.

Let’s take free keyword research tools as an example:

Using free tools to research keywords takes a long time, mainly due to the hoops you need to jump through.

They bring very limited data, which means you need to experiment and play around with the data before finding the perfect keyword. It’s not just the amount of time you need to spend on research; it’s the amount of depth they provide too.

Free tools don’t provide you with nearly as much information to make informed decisions or find better keywords with less competition.

This is why people usually prefer paid tools over free tools. Premium versions unlock the tools’ full potential, making it easier for the user.

But there is more to paid tools than this.

When people pay for the tool, it enables the owner or developer to update the tool and enhance its features.

There’s an old saying, “you get what you pay for,” and it’s a valid statement with SEO tools too. So, if you want to spend your time wisely and value your sanity, it’s highly recommended you go for a paid tool. Invest in SEO tools and get a good result. So businesses should invest in SEO tools. it is an asset to the business.

Top 5 SEO Tools On The Market Today

As mentioned earlier, if you want to stand a chance at competing with the big fish in the pool, you need to be using the best SEO tools.

Without them, it’s doubtful you’re going to succeed in your efforts.

So with that said, what are the best SEO tools on the market today?

Below are five of the most advanced SEO tools for you to use. Each tool below can significantly improve your rankings or guide you in the right direction. So businesses should invest in any of these SEO tools.


Ahrefs may have started its life as a backlink checker, and its superpower is still backlink checking. But it now focuses on being a complete SEO suite.

Ahrefs features the most extensive backlink index, making it an excellent tool for competitor backlink analysis or checking your backlinks’ health.

But it can do far more than this now:

Ahrefs can perform site audits, which shows you areas of your site that isn’t working or could be working better.

But more importantly, it tells you exactly how to fix the problem.

Another great feature of Ahrefs is Keyword Explorer. This helps you find new keywords and topics to use on your site.

Ahrefs full suite of tools can help any business get ahead of the game.

ahref seo tools



RankMath is an SEO plugin very similar to the popular Yoast plugin. Only RankMath far outperforms Yoast, and it’s not just because it’s free to use.

The plugin helps you optimize your on-page SEO for free. But offers features you would normally only see in paid tools.

rank math tool

The SEO plugin identifies issues on each page of your site based on 30 known SEO factors. This means you can rest assured all of your on-page SEO work is perfect before publishing content. More importantly, you can go through all your old content. They offer easy migration, which is one less thing to worry about and the tool is entirely free to use.

Surfer SEO

Surfer SEO is a tool that helps you create perfectly optimized content that ranks. It analyzes your content and compares it with the top 10 pages. Their SEO tool uses over 500+ on-page signals to ensure your content can compete with the top-performing pages. And it doesn’t just help you create new content. It can also audit existing pages and show you all the areas that need improvement. Many people see overnight results with Surfer SEO, which has made it one of the hottest tools on the market right now. So your businesses should invest in SEO stools.

Surfer SEO will generate a full list of keywords to use in your content and how many times you should use them. Along with suggesting some topics to cover based on Google snippets.

The SEO tool offers three price plans…

surfer price



The SEO plugin identifies issues on each page of your site based on 30 known SEO factors. This means you can rest assured all of your on-page SEO work is perfect before publishing content.

More importantly, you can go through all your old content. They offer easy migration, which is one less thing to worry about and the tool is entirely free to use.

Surfer SEO

Surfer SEO is a SEO tool that helps you create perfectly optimized content that ranks. It analyzes your content and compares it with the top 10 pages. Their SEO tool uses over 500+ on-page signals to ensure your content can compete with the top-performing pages. And it doesn’t just help you create new content. It can also audit existing pages and show you all the areas that need improvement. Many people see overnight results with Surfer SEO, which has made it one of the hottest tools on the market right now.

Surfer SEO will generate a full list of keywords to use in your content and how many times you should use them. Along with suggesting some topics to cover based on Google snippets.

The SEO tool offers three price plans. The only difference is the cost of the tool is cheaper if you pay for the tool annually. Online businesses should invest in SEO tools and take good results.


SEMRush was one of the tools that pathed the road for keyword research, and still today it’s an incredibly helpful tool.

Now the tool has become more of an SEO suite and can help with things like:

  • Backlink checking
  • Keyword research
  • PPC AD
  • Site audits

The tool focuses on saving you time and money by showing you the areas you need to concentrate on.

This helps you build concrete strategies to overtake your competitors. The price plans work in a similar way to Ahrefs…

Online businesses should invest in SEO tools and take good results. Decision-making is important before investing in SEO tools so choose the best SEO tool to invest in.

A well-written blog can be ignored completely if the best SEO tips for the blog have not been applied. Good search engine optimization methods are important if you want a good rate of traffic to read the post. For instance, if the post you have written does not have important keywords, it would not be ranked on the first page of results. This is a big setback in terms of the traffic rate.

People do not have a positive mindset of searching through the results that are not present on the first page. It is a fact that the top links are displayed on the first page. Hence, if you are going beyond the first page, you are considering the web links with lower standards. Thus, for a post to get attention from maximum people, it should be ranked highly.

How long should a blog post be for SEO in 2019?

The length of a blog post affects SEO results. In the year 2019, on a generic scale, a good blog post should have a length of 1000 to 1200 words. Again, this is a generic estimate and the topic on which the post is being written makes a difference. You may be writing a post on a topic that can be stretched for 800 words only. Hence, there is no reason to stretch the post unnecessarily for 1000 to 1200 words.

At times, blog writers have to prepare posts on a descriptive topic which people want to know about. For example, when you are writing a post on “The global IT conference of 2019”, maximum possible facts have to be included. The title of the post shows that this blog has a time restriction and people would most likely go through it after the year 2019.

Blog post length is not more important than readability.

When a reader checks the title of a blog post, he is not interested in checking the word count. For him, the uniqueness and presentation of the content are more important. If the content is captivating, the reader would read the post with attention irrespective of the length it has.

Similarly, if a post is perfect in terms of length but redundant points have been used, readers would not go through the content completely. Therefore, the readability score is important than word count in the blog post. Prepostseo, SEMrush, and Softo provide online readability score checker tools for writers and bloggers,

Readers today are very smart and they can easily judge the quality of the written post by going through it. Some writers focus on submitting a post with appropriate word count. A good post has both the correct word count and the quality original information.

  • Is it feasible to submit a post that does not meet the quality requirements but has an appropriate word count? The answer to this question is no. If a reader does not go through the written post and reads the information with interest, having the correct word count actually does not make any difference.
  • Thus, it is good to focus on detailed research work for a good post and decide the word count accordingly. Most writers do not work with this approach. They pay attention to the word limit and compromise the quality level. This strategy does not work well.

Get the correct combination of word count and content research.

There are no shortcuts of writing a good blog post. You cannot prepare unique, interesting content if complete research has not been carried on the topic. The word count should be selected according to the topic needs.

Here are some points blog writers should consider.

  • Have all the important points written down

If you have all the points to be covered written down in one place, it becomes easy to develop the flow of the blog. In addition to that, it helps in estimating the word count without skipping or unnecessarily extending any points. Professional blog writers initially make a list of points that have to be included in the post. Each point is expanded after that. In this way, the actual word count is determined.

  • No keyword overstuffing to meet word count requirements

The use of appropriate keywords is absolutely necessary if the best SEO results have to be attained. This does not mean in any way that keywords should be used when the need does not exist. Stuffing actually spoils the content presentation. Secondly, it spoils the SEO rank as well.

Professional writers use them in a natural way. Studding keywords to adjust the word count is not smart thinking as well. It would weaken the rank of your post instead of improving the overall impression. Keywords should be used according to the content flow implemented in the post.

Referring to SEO tips helps you get a clear cut idea about how and why stuffing of key phrase affect your ranking.

Content redundancy is harmful

Writers who do not write down all the key points in advance usually run out of points. To complete the word count, they repeat the points. This is a negative practice in terms of both SEO rank and user readability. A blog post should comprise of unique content only to acquire a good SEO rank.

SEO tips for blog

Understanding the privileges of using a word counter

The use of a word counting tool is beneficial in several ways. To start with, the words do not have to be counted manually. This is a very tiring task for writers. Once they are done with producing quality content, counting the number of words manually is not simple. A word counter tool is preferred due to several reasons and some key ones are mentioned below.

  • These tools help in saving time. If you have to determine the word count of a blog post without using a counter, the only way is counting the word on your finger line wise. At the end of each line, add the word count already covered. There is simply no reason to put in so much effort. You can use a word counter tool and it would determine the exact count.
  • With manual counting, there are risks of incorrect estimations. On the other hand, using one of these tools provides you with the correct count.
  • You can use any online word count tool, however, our favorite free online word counter is Word Counter by Prepostseo, Softo Word Counter, and built-in Microsoft Word Document word count.


Tips to boost your SEO Ranking

tips to boost your SEO ranking

Tips to Boost your SEO ranking is very helpful. Many websites want to win the SEO game because they know the value of organic traffic, helpful. but since SEO takes time and is a long game, people are not as patient as they should be. There are 33 percent chances of your website getting clicked if it’s a number one on the page for a certain keyword. The first page matters the most, and data shows it also. It is recorded that 75% of people don’t even click on the second page of google.

You need to continuously improve your SEO in order to stay on the first page. There are some techniques which can immediately affect the SEO of your website, Let’s see what are they.

Tips to boost your SEO ranking

  • Content
  • Header Tags in Content
  • Speed
  • Images
  • Out Bound Links


1. Content



You need to have great content, there is just no substitute for that. The content governs the time of visitors on your website, which then affects the SEO rankings. You need to work on the website so that visitors engage and read your quality content.
You need to provide value to the visitor so that he/she can come back to read content on your website. Don’t forget to use italics, bold,  heading tags on important words and keywords.

2. Header Tags in content

 Header Tags

Content Needs to be well organized and easily readable for the user. You need to add headings and paragraphs to the article to make it well organized, which then increase the engagement and make the visitor spend more time on the website.

3. Page Load and Speed

speed score

Speed score significantly affects the ranking of a website. If your website is loading slow, due to large no. of HTTPS requests or images or elements, then you need to work on it.Users may leave your site if they have to wait even just an extra few seconds for each page to load. That would hurt your dwell time, your score should be more than 95 out of 100, in some cases, that’s not even enough.

These are the way to increase page load speed, reducing the number of plugins, making sure the code is clean and streamlined, optimizing image sizes, some of which include using a caching plugins, and minimizing redirects.


4. Images

Tips to boost your SEO ranking

You should be having high-quality images on your website, but at the same time, these images should not take time to load, because it can delay the whole website loading time. You should balance the size and quality so that it also looks visually stunning while loading instantly.

5. Outbound Links

Tips to boost your SEO ranking

You need to mention in your website content, where you picked up data and outbound links to case studies that further validates your point. There are two reasons for it. first, it creates the credibility that you actually researched about the subject, Second, they’re good for creating a context to your other blog posts which are related to the content.

Visibility in powerful Local Directory websites

If your business website needs organic visits from a local audience, it is very important to get links, mentions & presence in powerful local directories in your targeted location. For example if your website target audience from local audience in Kerala, it will helpful for your website to get links mentions and presence in powerful local directories in Kerala. It will help to gain higher ranking in Google, among your local audience i.e among audience from Kerala location.


You can also refer previous post Importance of Keywords In SEO




SEO Solutions for E-Commerce website? Are you looking for this?

Let us have an in-depth understanding of this concept.

When you run your business online you need to put in hard work. So that you can make it appealing to many people. There are ample ways  to achieve this. That is when the right SEO Solutions for E-Commerce will help you.

SEO Solutions for E-Commerce

Are you looking to incorporate aspects of SEO solutions to make your e-commerce website a success? You can also include your everyday market strategies to attract more customers. To help you achieve these targets, here are some simple yet effective SEO tactics you can use.

1. Optimize your meta titles

A meta title is a text that appears right after the title of a product. It is short in length. It consists of a small description of the product you wish to add to your e-commerce website.

Meta titles help your SEO because search engines read the metadata you include in your meta titles. And they help them decide whether your product is a good match for a certain customer. To make sure that your Meta titles are helping you attract the required customers there are keep a few things to.

First of all, you have to be mindful of the length of the title as it should not be too long. The shorter and simpler you keep them, the easier it will be for you to present your audience with titles which will seem a lot more interesting in the results of any search engine.

2. Use the right keywords

Find best keyword using a free SEO tool

The first thing that comes to anyone’s mind while dealing with SEO are Keywords.

Keywords are words or phrases which connect your content with your audience. Your prospective customer reaches your content when they search for the right keywords. Hence choosing the right keywords can affect the ranking of your content on search engines to a great extent.

You might not have great experience in creating and choosing the right keywords for your content. But it is more important to keep in mind that the keywords you choose will help your audience know what your content is about.

There are many ways for you to learn how to use the right keywords, especially if you are a new online business owner.

A helpful and very effective way is using an online Tool like KeywordTool. KeywordTool is one of the various SEO keyword generators available online. SEO keyword generator helps you come up with great SEO keywords without a lot of effort on your side.

You have another productive means of doing this is taking the help of professional writing services. Professional writing services such as Trust My Paper, Grab My Essay and Hot Essay Service are a few good choices. Here professionals in the field will help you correct and prepare keywords for every piece of content.

3. Avoid using duplicate audiovisual content

Don't duplicate content

One of the crucial SEO solutions for E-Commerce is to remember not to duplicate your audiovisual content.

To simply put it, you have to ensure that you never copy someone else’s audiovisual content on your own website. While this might seem like an easy way out at times, creating your own content is the best way to go.

The pictures and videos you share on your website should always be yours or your colleague’s. In case you decide to use another person’s content it is important to always give them credit for their work.

While this might not seem important, duplicate content will definitely show up on the search results. It will make your potential customers see that the content you are using doesn’t belong to you originally. This reduces the trust they might have started to build with your brand and it can cause a drop in your sales.  

4. Write the right product descriptions

Product descriptions are vital in informing your potential customers about the attributes of the product you are advertising.

Original and different descriptions containing the essential keywords will always work in your favor and help the products you advertise stand out from your competitors when it comes to the search engines they appear on.

For example, if you are selling a popular item on your e-commerce website, you should always try and rephrase the original description of the product. This is important because the original content is going to show up on the results of a customer’s search and they will easily be able to see that you were simply copying the description from someone else.

5. Optimize your URLs

URLs are important when it comes to optimizing your e-commerce website’s content for the various search engines. These addresses always show up on a search engine and can help your content appear higher up on the search results.

In order to achieve that, your URLs should be as short as possible, have a few special characters as possible and be straight to the point. Search engines can read the links you use for your content and a shorter and simpler URL will always rank better, based on what a person was searching for. Along with that, your pages will also tend to load faster and this can make the whole user experience a lot more pleasant.

6. Include product review

Last but not least, another thing that can help your content rank better online is through including various reviews of your products on your website. In most cases, when a customer is looking to buy something new, they will want to read a few reviews of it first in order to make sure they are making a smart choice.

Including reviews on the pages of each product you sell is going to help your products appear on the results of search engines your target audience is using.  They are simply going to help create even more ways for your potential customers to find our content and put their trust in what you have to offer.

Finding the right tools for your business’s needs

Whether you are just starting out or have been running your business for a while, you should always try and find more ways to improve your SE strategy and make use of every technique that can promise you more sales and better results.

While not every single tactic is going to be easy for you to follow, you will still get to learn a lot of new things and run your online business with a lot more ease. Which of these SEO solutions are you looking forward to trying for your business?

Major SEO Tips For a New site

Before launching a new website, we have come up with these 8 SEO tips for a new site to check. Since the day Google officially announced to consider Mobile-friendly sites. First, most of the people who are really serious about their online business. It has started switching to mobile-friendly sites as well. Improve the mobile-site design of your website so that it is easily accessible to the person checking it.

Make your site simple and less so that you can show complete details about any product or service in less space and in less time only.

SEO Tips For A New site

1. On-Page SEO

On-Page Search Engine Optimization is the key to success. If you are launching your website then there is no point in waiting for the SEO expert to do the optimization job for you. Do some research over the Internet and try to use keywords, Tags, Title Tags, and other tricks to optimize your page?

2. Quality Content

Create quality content before launching your site and keep posting it at a regular interval of time. If you are handling your website single-handedly, create good and quality content in bulk only before you launch your site and then post it at a regular interval of time.

3. Website Page Loading Speed

Website Speed is one of the first tools for getting success in the online market place. The Website Page loading speed is one such important tool that can either bring the flood of web traffic to your site or ruin your position in the online marketplace by increasing the bounce rate to your website.

According to the data collected by the experts, more than 70% of the website takes only 7 seconds to load the content. If you want to stand amongst these website owners then you really need to be quick.

4. Landing Page

SEO optimization tools direct the person searching for your site to your landing page only so there is an increase in chances of more web traffic to your site.

5.XML Sitemap

XML sitemap links all of the URL of your web pages at a single place so that the search engine can easily crawl and link to your site.

6. Focus On Long-Tail Keywords

long tail keywords

The result of long-tail keywords is accurate. Usually, it is seen that the short-tail keywords bring a flood of search results over the SERP page. Long-tail keywords direct the searcher to the landing page only.

7. Use Google Analytics Tool

Google Analytics Tool is one such tool that can really take your website to the ladder of success. If your site isn’t working or showing any error, this tool can help you to identify the error and fix it.

8. Off page SEO

Off-page SEO is concerning everything that doesn’t happen directly on your web site. Off-page SEO is concerning, among alternative things, link building, social media, and local SEO.

For launching a new website, these are the major SEO tips for a new site. For more information, visit our site.



How to Increase Domain Authority In Your Website

Here we showing you to how to increase domain authority in our websites. There are many factors that Google uses to see the search engine ranking of a web site. One specific that has taken on great importance over the years is that the domain authority of a web site.

Domain Authority vs Page Authority

page authority vs domain authority

Before we get into the meat of however domain authority is factored, how you’ll be able to go about up your site’s domain authority. It’s vital to differentiate it from page authority. Page authority measures the ranking strength of one web page.

Domain authority, additionally referred to as web site authority is that the ranking of a website. This method was first discovered by MOZ.
Increasing DA can increase the probabilities of your web site ranking on Google and different search engines. There should be times once you might have seen a website that has low DA scores with very less engaging content. Domain authority plays an important role in search engine ranking of a specific page.

How to increase domain authority

  • Choose a perfect Domain Name

If you’re simply starting out, then choose {a domain|a web site|a site} name that’s relevant to your website. look at our website, SEOPressor as an example. we are primarily focusing on WordPress SEO plugin, that explains why we’ve got the keyword ‘SEO’ in our domain:

  • Optimize Your On-Page Content

SEO matters for each Google search engine ranking further as your domain authority, thus ensure that you just optimize all on-page code, as well as your title tags, image alt tags and also the content itself.

  • Improve Your Internal Linking Structure

Many websites are so involved concerning earning external links that they overlook the importance of internal links. Internal links facilitate to direct visitors to what they’re attempting to find, thereby up their user experience. this implies that if they’ve burrowed deep into your back catalogue of blog posts, they will still simply find their way to your homepage by one of your internal links.

  • Create Linkable Content

To earn high-quality backlinks form multiple domains, that both MozRank and MozTrust use as vital factors, you want to make high-quality content that’s posted regularly.

  • Make Sure That Your web site Is Mobile-Friendly

A huge range of online users accesses the net through mobile devices. If your web site hasn’t been optimized for mobile use, however, then you’re way behind.
Not only will it hurt your mobile search engine rankings, however, you’ll lose out on a lot of visitors who can merely leave your website once they notice that it’s not being properly displayed on their smartphone or tablet.

  • Increase The Loading Speed Of Your Webpages

The poor loading speed will have a nasty impact on your bounce rate. Most users have very little patience for a page that takes too long to load and can find yourself leaving your web site altogether if their patience wears out.

  • Promote Your Content Via Social Media

Because social signals are a big ranking issue, you’ll promote your content on social media so as to get those signals. Otherwise, your content is simply going to sit on your website all by itself.

Read more about lead generation techniques here

Lead Generation Techniques

Long gone are the days when you could rely on your neighbors and friends to spread the word about your local contractor business for roofing, plumbing, and air conditioning needs. With the Internet nowadays, you need to have a strong online presence in order to get good leads for your company. Lead generation marketing is the strategy you need in order to attract potential clients to your business effectively. Here are tips to boost your company’s lead gen marketing efforts:


1. Design a very attractive website for your contractor business.


Today, customers and potential clients are increasingly dependent on the Internet. For their roofing, plumbing or HVAC needs, the quickest way to find a service provider would be to take out their smartphones or fire up their laptops and then search the Internet for the nearest supplier.


This means that your website has the potential to serve as your 24/7 digital business card. Your credibility and initial image heavily rely on how you present your business on the Internet. On most occasions, this is the first time that your potential customers would be introduced to your brand. You have to make the first look as impressive as possible.


A well-designed website can do wonders for your online presence. You have to make sure that you showcase all the required information for your customers in order for them to be able to reach you immediately: your office address, email address, and contact numbers.


Make it easy for users to navigate through your website, whether they’re using a laptop or on their mobile phones. When it’s very easy to load your website, you capture your target market. In addition, strategically place call-to-action or CTA links or buttons on your site. An example of an attractive CTA is, “Find out how you can save on your next plumbing project.” When your potential client clicks on this CTA link, you’re able to get their important information such as their name, location, and email address. Easily, you get a lead whom you know is interested in your company.


2. Hire a good lead generation marketing expert to work on your company’s website.


Lead Generation for roofing, plumbing, and HVACAs you’re the expert in roofing, plumbing, and HVAC, you need a professional to handle the lead generation for your website. Contact a reliable lead generation marketing expert such as ippeileads.com – plumber contractor to effectively strategize your online movements and to give your company the maximum possible online exposure and traffic. Having an expert service provider do this for you will give you peace of mind and confidence. Also you can focus on the critical operations of your company.


3. Be sure to showcase your contractor expertise on your website.


As the customer’s initial peek at your roofing, plumbing, and HVAC business operations, your website should have a detailed display of your services. Dedicate separate tabs for the services you offer. You may also show your previous projects in order for them to see your level of expertise and wide range of experience.


4. Keep your website updated with expert content related to your business.


Make the most out of your knowledge and experience in the industry by putting up blog posts and videos relating to your field of expertise. Writing and publishing attractive topics and videos about your projects and tips can drive traffic and potential customers to your site through Internet searches and social media shares. When potential clients see you as a credible service provider in roofing, plumbing, and HVAC services, they’re more likely to hire you.


5. Make sure your website utilizes search engine optimization (SEO) strategies.


Your published content and your industry experience aren’t the only things that will help attract clients. Another critical variable is your ranking on search engine results pages. Users rarely scroll down and flip pages on Google search results. They’ll usually click on the first few links that are shown.


In order for your website to come out as one of the top options when clients search online, you’ll have to use SEO strategies. Part of this is incorporating relevant keywords and quality back links. Which your lead generation marketing strategist can likewise help you with.


Regularly update your blog and video content in order to keep your website interesting to readers and potential customers. You have to aim for the first page of the results, with a higher spot on the list. When your website link is displayed as on the top, you’ll get better chances of being visited by potential leads.




Meet your clients where they are, which nowadays, is online. Don’t be daunted by all the technology that you have to muddle through. Lead generation marketing specialists can guide you through the whole process. And can help you succeed with getting strong leads that will boost your business.


Today, the use of mobile phones are growing drastically. Mobile devices have reformed our way of accessing information. Nowadays we consume a vast amount of data through our mobile phones. So mobile web becomes an indivisible part of our daily life. Publishers utilized these mobile web to reach the targeted mobile users. But the experience of mobile browsing is often not appeasing and need to wait a long time for the pages to be loaded. So the  requirement of better AMP optimization techniques is highly recommended.

Due to the bad website experience, publishers lost their customers and business to a great extend. In order to avoid this situation, Google introduced a new open source initiative called Accelerated Mobile Pages(AMP), which aims to improve the performance of mobile web. We can perform AMP optimization techniques to improve the performance of websites on mobile.


How to make fast web pages?website slow

  • Simplify web pages by using less Javascript files.
  • Optimize bandwidth
    ○ Use best content for device (image resolution etc.)
    ○ Parallelize the loading (asynchronous load)
  • Store local copies of web pages on Content Delivery Servers.

Content Delivery Networks (CDN)

Content delivery networks is a collection of web servers that are distributed geographically across the earth. It’s goal is to serve the content to end-users with high availability and performance. CDNs virtually reduce the physical distance between the source server and end-user. When we distribute our content through CDNs,  it routes the user requests to the closest CDN server according to the position of the end-user on internet. Usually, each CDNs will stores a cached version of its content in multiple geographical locations.


Commonly CDNs are used to host static contents like images, videos, CSS, JavaScript etc. But the use of single domain will cause limitation for simultaneous connections to the server. For CDN files, they are hosted on different servers. So, there is no limit for connections to a CND server. Through CDNs, we can  achieve better mobile performance optimization such as smaller bandwidth, load distribution and shorter load time.

Accelerated Mobile Pages(AMP)

AMP Project is an initiative fromamp page Google to provide a solution for faster mobile websites. It is an open source coding standard for publishers. The main goal of the technology is to help the publishers to create mobile-friendly content and load it faster as possible. AMP optimization of web pages will provides content to the user much faster and brings better user experience. It does not tries to unify the appearance of web pages on mobile. But helps to create a common core and structure to speed up load times.

AMP pages are none other than HTML pages with a limited set of HTML tags. The use of limited HTML tags will reduce the load time of web pages. AMP HTML can be rendered on any modern browser. To optimize delivery times for pages, Google maintains a Google AMP Cache. AMP can improves server performance too. It can be an SEO activity focusing mobile users.

Google AMP Cache

AMP cache will  cache all AMP optimized pages and it serves to everyone at no cost. It means that the content provider does not have any additional work for caching AMP pages. The combination of caching distribution system and limited HTML structure will increase the speed of delivering content to the user.

AMP framework Components

This framework consists of three components:framework components

  • AMP HTML :

It is a standard HTML markup with web components.

  • AMP JavaScript :

It will manage the resource loading.

  • AMP Caches :

It helps to serve and validate AMP pages.


AMP Optimization of Web pages

This optimization technique makes the AMP pages really fast. The main idea is to restrict everything on the page, what could be extremely slow and provide another solution for the particular issue. It includes:

  • Allows asynchronous scripts only
  • Static sizes of all resources
  • Don’t let extension mechanisms block rendering
  • CSS style sheet limitation

1. Allows asynchronous scripts only

AMP Pages does not allow  any JavaScript that is synchronous. JavaScript files are usually synchronous. So it can modify basically all aspects of the page and cause delays during the page rendering. In AMP, JavaScript must be declared as async. It informs the browser that, the execution of JavaScript is not crucial to build the web page.

Example : <script src=”https://example.com/javascript.js” async></script>

2. Static sizes of all resources

The size of all external resources on the page like videos, images, advertisements, etc must be known in advance before downloading them. So that AMP can pre-determine each element’s size and position before the resources are downloaded. Hence AMP loads the layout of the page without waiting for any resources to download.

3. Don’t let extension mechanisms block rendering

Usually AMP doesn’t let extension mechanisms to block page rendering. If we want to use some social media embeds like tweets, instagram etc in our page. All these embeds always requires some additional HTTP requests to load. So we need to inform the AMP system that we will use some custom script which requires a custom tag. During this situation custom tag is mentioned in head of the page.  AMP will create a box for our custom tag before it knows what will be its content.

Example : <script async custom-element=”amp-iframe”  src=”https://cdn.ampproject.org/v0/amp-    iframe-0.1.js”></script>

4. CSS style sheet limitation

Cascade style sheet(CSS) files are usually large and contains styles for the whole site. It can also delays the loading time of a web page to an extend. The size limit for custom AMP CSS is 50 kilobytes. So we must reduce the size of our external CSS to 50 KB. In order to avoid other http requests during page rendering, all the CSS must be written as inline.amp working

AMP Optimization Steps :

  • Include AMP symbol within the HTML tag.
  • Add canonical tag.
  • Include AMP library file.
  • Specify a viewport.
  • AMP CSS validation.
  • AMP boiler plate.
  • Replace <img> with <amp-img>
  • Link AMP content
  • AMP page validation

HTML page before AMP optimization

article.html file :

<!doctype html>
<html lang="en">
    <title>News Article</title>
    <link href="base.css" rel="stylesheet" />
    <script type="text/javascript" src="base.js"></script>
      News Site
      <h1>Article Name</h1>
      <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam egestas tortor sapien, non tristique ligula accumsan eu.</p>
    <img src="mountains.jpg">

1. Include AMP symbol  within the HTML tag

  • Copy  entire code from the HTML file( eg:  article.html ) and paste it into a new file.
  • Save the new file as  article.amp.html.
  • Add the attribute  to the <html> tag in the head section.
           Example: <html  lang="en">

2. Add canonical tag

  • Every AMP document must posses a link referencing to its ‘canonical version’ of that document.
  • We must provide the absolute URL of original HTML page.
  • Then the tag must be included in head section.
   Example: <link rel="canonical" href="/article.html">

3. Include AMP library file

  • To begin AMP optimization we should add AMP library file.
  • It can help us to figure out,what all we need to fix.
  • Tag must be included in the head section.
   Example: <script async src="https://cdn.ampproject.org/v0.js"></script>

4. Specify a viewport

  • AMP requires  definitons for width and minimum-scale for the viewport.
  • Its values must be device-width and 1, respectively.
  • Viewport is a common tag used in head section.
   Example: <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">

5. AMP CSS validation

  • In AMP page we cannot include external stylesheet.
  • Reduce the size of  base.css file to 50 KB.
  • Embed the style sheet within  <style amp-custom></style> tag as inline styles.
   Example: <style amp-custom>

                 /* The content from base.css */


6. AMP boiler plate

  • Add the AMP boilerplate code to the bottom of the <head> tag.
  • Boilerplate helps to hide the content of body section until the AMP JavaScript library is loaded.
  • It will helps to prevent unstyled content from rendering, also known as Flash Of Unstyled Content (FOUC).
  • FOUC : It means a situation where a web page appears briefly with the browsers default styles prior to loading an external CSS.

AMP boiler plate code


7. Replace <img> with <amp-img>

  • AMP designed special web component to replace the <img> tag with <amp-img> tag.
  • In AMP, we need to define the width, height and layout for amp-img elements.
  • So AMP can per-determine the aspect ratio of the element.
  • layout attribute is used to specify, how we want the element to be positioned and scaled.
  • Attribute layout =”responsive” is provided to inform that our image can be scaled and resize.
  • But amp-img tag is added to the body section of the HTML page.
   Example:<amp-img src="mountains.jpg" layout="responsive" width="266" height="150"></amp-img>

8. Link AMP content

  • The next step is to link the canonical version to the AMP page.
  • This is achieved by including a <link rel="amphtml"> tag to the <head> section of the original non-AMP HTML page.
  • While generating AMP versions of traditional non-AMP HTML pages.
  • Both versions have generally the same content, but have different presentations.
  • So we should treat the traditional HTML pages as the “canonical” pages.
  • Pair the AMP pages with canonical pages.
   Example: <link rel="amphtml" href="/article.amp.html">



8. AMP Page Validation

  • This is the last step in AMP optimization.
  • Here we validate our AMP page created in AMP validator to check whether it is optimized or not.

amp validation

AMP Page After Optimization

article.amp.html :

<!doctype html>
<html  lang="en">
    <meta charset="utf-8" />
    <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">
    <link rel="canonical" href="/article.html">
    <link rel="shortcut icon" href="amp_favicon.png">
    <title>News Article</title>
    <style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style amp-boilerplate>body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}</style></noscript>
    <style amp-custom>
      body {
        width: auto;
        margin: 0;
        padding: 0;
      header {
        background: Tomato;
        color: white;
        font-size: 2em;
        text-align: center;
      h1 {
        margin: 0;
        padding: 0.5em;
        background: white;
        box-shadow: 0px 3px 5px grey;
      p {
        padding: 0.5em;
        margin: 0.5em;
    <script async src="https://cdn.ampproject.org/v0.js"></script>
      News Site
      <h1>Article Name</h1>
      <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam egestas tortor sapien, non tristique ligula accumsan eu.</p>
      <amp-img src="mountains.jpg" layout="responsive" width="266" height="150"></amp-img>


search console

Google search console or webmaster tools help to analyse about the backlinks, crawl errors, or for adjusting the URL parameters. With every new year, Google gives us new tools, analytics and data to track in Google Search Console.  Here we will learn about the Search appearance, search traffic, Google Index and Crawl.

If you use google webmaster tools together with google analytics, the results will be even better.For every SEO professional Search appearance section in Google Search Console is important. This will tell the secrets of structured data working and if the AMP pages are active or not. Let us see all in details.

Structured Data in google search console

Website owner, local business, the organization understands the woes of implementing structured data. Add the code to the site, but it’s still not showing in the SERPs.  After adding the code to the website, pop into Google Search Console-> Search Appearance-> Structured Data to check for errors.

How to fix the Structure Data in search console?

You can use a local business, blog posts, author, organizations for structured data and there’s something in this report for you. If you use the report, you may begin to see increased CTRs, pages indexed etc. Structured data is not a ranking factor and the site won’t lose the rankings if you leave these errors, it’s better for the user experience is you fix the errors. To fix the error you need to analyze the error individually. 

Rich Cards

Do you remember last time when you searched for the smartphone, movies, jams? You can see a time, place for rich cards in the SERPs. If you are an SEO professional who tracks errors and performance of hard-earned Rich cards, then Google Search Console is the right place to go.Rich cards use schema data to display content in an engaging format to improve the mobile experience.

Rich card report monitors rich snippets, schema, AMP and App Indexing. Once you create Rich cards you can see the report to see what cards are indexed if there are any errors. If you see errors in Google Search console, then Rich cards are not displayed in the SERPs.

Data Highlighter

Rich snippets boost CTR in search results, so it’s essential to websites with book reviews, events and products to use the data highlighter.

  • Select Google Search Console Data Highlighter, select start highlights option and click the option that you like to start highlighting.
  • Use the mouse to highlight elements on the page and pair them with the required elements.
  • When completed, see the list in the Data Highlighter section

HTML Improvements(old version)

Struggling to improve the CTRs? Have you spent the time to improve meta descriptions? With the HTML improvements report, you can improve the on-page SEO. This report displays errors on the metadata. Errors like duplicate titles or description that are long can be seen here. You can find the glimpse of Google viewing the content.

How to fix HTML improvements reports?

This tool is useful for identifying duplicate URL issues that are caused by uppercase variations, duplicate pages etc.

How to fix the issues in the HTML improvement report.
  • Duplicate meta: Review each page list to confirm the unique description for each. Sometimes the same page is indexed twice because of URL parameter issues.
  • Long and short meta: Manually review each page listed and reduce the length of meta title or description. Use 120-150 characters for description and under 70 characters for titles.
  • Missing: You may have forgotten to add meta title or meta description, so add the content.
  • Accelerated Mobile Pages(available both in the old and new version)
  • To increase the page speed, it turns out Accelerated Mobile Pages(AMP). You can find the AMP report in the old and new version of the Google search console.

How to use AMP Report?

AMP status report in Google search console allows monitoring the AMP pages. Watch site templating, other implementation issues that affect the AMP pages. You AMP test tool to make the big changes. You can also filter the AMP results in the performance report.This report helps you fix errors that prevent your AMP pages from appearing in Google Search results with AMP-specific features.

Search Traffic

Search analytics highlight top performing pages, links to the site that brings outs disavow file and even internal links tell what Google is seeing.

Performance(older version is search analytics)

Search Analytics displays 7, 28 or 90 day summary of how often the website appears in the search results.

On the dashboard, see data that can be broken into the following metrics:

  • Queries
  • Pages
  • Countries
  • Devices
  • Search type
  • Search appearance
  • Date

Reports build with search performance in search console?

You can see this data to identify:

  • Top performing pages.
  • Page with low CTR.
  • A number of clicks per keyword.
  • A number of impressions per keyword.
  • Links to the site

All websites have plenty of high-quality links to every page. Links to the site report in Google search console shows the websites that are linking to you.

How to monitor backlinks in Google Search Console? How to disavow?

  • To monitor backlinks in Google search console, follow the steps:
  • Dashboard-> Links
  • Click on “who links the most”.
  • Click “download the latest links” report.
  • Identify abnormal patterns of links coming from the first day.

Find the potential harmful backlinks that you want to disavow in Google search console, follow the steps:

  • Dashboard-> Links.
  • Click on “who links the most”.
  • Sort by linked pages.
  • Manually investigate the quality of sites linking from one page.
  • Use the disavow tool to upload the document of backlinks that you want Google to ignore.

Internal Links

Internal links tell Google what you believe the necessary on the website.

How to use the Internal Links report?

If you are an online shopping company and web page about the women’s apparel’s is the important page to you, but you are linking to the About page the most then you want to revamp the internal linking map.

Manual Actions

What manual actions report in Google Search Console tell us?

You will receive a message in the Manual actions report if you go against Google’s guidelines.

How to remove manual actions in Google Search Console?

If you receive a manual action notice, submit a reconsideration request. Reconsideration request takes time and quick actions from the team. A quick overview of steps to recover from unnatural links to the site:

  • Create a link removal campaign to remove all spammy links.
  • Use the Google spreadsheet to document the link removal work.
  • Submit the disavow file to Google.
  • Write a documented letter to explain why this happened and the steps to remove the links.

International Targeting

If the website has multiple languages or targets to a particular country, then you want to have hreflang tags. International Targeting tool in Search Console identifies errors in the hreflang tags.

How to set up the country preferences in Google search console?

Target a particular country, make sure to review the traffic sources by country in Google Analytics before setting a country preference. To set up[ country preferences, follow the steps:

  • Google search console-> Search Traffic-> International Targeting-> Country.
  • Click the checkbox, be able to choose which country to target.
  • If you don’t set up the targeting, Google determines based on the website’s domain, IP addresses, links and information from Google My Business.

Mobile Usability

Mobile Usability Report

Google launched a mobile usability report in Google search console before the announcement of moving to mobile first index. Mobile usability report gives the opportunity to troubleshoot the design and development issues with mobile. 

How to fix mobile usability report issues?

Side-effects of a poorly designed mobile website leave you drowning in low organic traffic and no customers.  Some of the common errors in mobile usability report and how to fix them:

  • Content wider than the screen.
  • Clickable elements too close together.
  • Viewport not configured.
  • Google Index

Google Index reports in Google search console helps to find if CSS is blocked or to remove the URLs. This reports in Google search console provides data on how the content is performing in the search console.

 Index coverage(index status-> older version)

Here we can find the site’s URLs that Google has indexed over the past year. Monitor, there are no large increases or decreases in the indexed pages.

  • Find index bloat by following the steps:
  • Google search console->status-> index coverage.
  • Move on to Google and search a site:[insert website URL] search.
  • Dig the page of search results to find the pattern in the parameter of each page.

If you notice pages indexed that you don’t want to be indexed, go back and add a noindex tag to each page and add noindex tag to each page.

Blocked resources

This report tells Google what is blocked by the website’s robots.txt directives.

Most common items that are blocked are java script and css. Googlebot can’t render pages using js and may affect the rankings.

How to fix blocked resources?
  • Remove them from the disallow section of robots.txt.
  • Test the updated robots.txt file in robots.txt tester tool.
  • Make sure pages are not using the noindex, nofollow tag.
  • Run the URLs through Fetch as Google tool to make sure that is rendered correctly.

Remove URLs

Remove URLs tool helps to temporarily hide something from Google searches, add the URL to remove URLs tool in Google search console.

Use the remove URLs tool.
  • Before submitting pages to search console to remove, follow these steps.
  • Add a noindex meta tag to each page.
  • Insert rel=canonical tag to each page.
  • Disallow pages in the robots.txt file.
  • Submit to remove URLs.


Crawl errors report tell what pages are broken on the website. This report has two sections:

  • Site errors: It displays errors from the whole website.
  • URL errors: This shows errors from crawling pages on the desktop and mobile site.
  • Some standard crawl errors:
  • DNS(Domain Name System) error.
  • Server error
  • Soft 404 errors
  • 404 errors
Crawl Stats

Crawl stats section in Google search console look like a hot mess and this data measures your crawl rate. A faster crawl rate means that Google bot is indexing the site quickly and you should see better search performance.

Crawl Status comes with three reports:

i.              Pages crawled per day.

ii.             Kilobytes downloaded per day.

iii.            Time spent downloading a page.

URL Inspection Tool(new)/Fetch as Google(old)

URL inspection tool is similar to Fetch as Google in the old Google search console.

Robots.txt Tester

This helps you to let you know what is blocking Googlebot from URLs on the site.


Sitemaps report in Google search console shares insights on what is happening on the website.

URL parameters

There exists nothing worse than discovering the website flooded with duplicate content.

Are you tired of creating content every other day and not getting the desired result? It is probably because you are not being able to get Inbound links or backlinks from good quality websites. Getting links from high-quality websites with high domain authority shows a significant difference in the ranking of a website. Here we mention a few effective link building techniques you can adopt in your blog to get more backlinks which in turn will increase your domain authority which in turn will improve your ranking.

Link Building Techniques

Tried and Tested Link Building Techniques


1. News Websites

Link Building Techniques Link Building Techniques

News websites are one of the best sources to get links from. If you get a mention of your brand in a local news website that will be equivalent to hundreds of links you build from less quality websites. News websites qualify as a good quality website because of their content richness. The specialty of these websites is that they publish hundreds of news articles a single day. Therefore they are bound to have high domain authority.

Here is an example of two news websites, BBC and Malayala Manorama. BBC is an international news website with 93 as their domain authority and Malayala Manorama is a local news website with a domain authority of 70. Here the whole point is that Malayala Manorama being a local news website was able to have an authority value of 70 which is considered a good benchmark to take links from. Therefore we can conclude without any doubts that getting a link from a news website is of great value.

2. Content Repurposing

Are you fed up of creating new content that constantly satisfies your audience? Then resort to content repurposing. It is nothing but finding new creative ways to publish the already published content. This could be making a video tutorial, SlideShare, Infographic, podcasts etc. You must embed a code into this. By doing this when people share the repurposed content you get a link from it. It is a great way to find new audience as well as get links from the same content.

3. Link Roundup

Link Building TechniquesGetting a link from a link roundup post is quite easy. Normally bloggers and magazine websites do link roundup’s every once in a while. It is a daily, weekly or monthly blog post. It is basically curated content about a specific topic and links pointing to external websites from that article.

You can find link roundups in your industry by googling Link roundup + “your focus keyword”. After you get link roundups in your niche, find an article that is a perfect fit and you can proceed to contact them. If you are a recipe blogger and have a great cupcake recipe with you. Then check link roundups with your focus keyword and you will get a list of websites that have link roundups in your niche. Find a website that is a perfect fit and pitch in your content.

4. Broken Link

Building links through broken links is oneof the best link building techniques. Firstly, you have to install a free plugin called “check my links”. After you download the extension go to a webpage that you want a link from and run this extension. It gives a report on valid and invalid links. Valid links will be underlined in green colour and invalid links in red colour.

If you find a broken link that can be replaced perfectly with a content that you have, then without further ado contact the webmasters of the website. First inform them about the broken link in their website and when they acknowledge you, forward your pitch. In this case, they will be more than happy to replace the link with yours simply because you added value to their website. It is a win-win situation.

5. Unique Branded Name

It is a great way to strike curiosity among readers. Unique branded name is giving a unique title to the article. The best part is several bloggers must have already written about it but when you give a unique name to the whole process it becomes a small invention of yours. The benefit of a unique title is two-fold. Apart from striking curiosity, people will start linking to it by the name itself. After a point, you get traffic from that unique name you authored. For eg, Brian Dean’s Skyscraper technique earned 9000 unique backlinks just because he gave a unique name to the title.

6. .EDU Websites

When it comes to ranking domain authority based on sectors, Government websites have the highest authoritative value. But getting a link from a Gov website is not a cakewalk. But do not fret, the next that comes in line is ‘.Edu’ websites. These are websites owned by universities and colleges. They have high authority because of its content which is in the form of thesis and project reports by different people. You must be wondering how you will get a link from an Edu website. These edu websites maintain a resource page for their students and teachers. These pages are filled with knowledgeable highly researched content that is helpful to a lot of people.

You can google “site:.edu’Your focus keyword'” to find Edu websites in your niche. If you can find an edu website that will be a good fit for your content then contact the administrators of the university portal. The likeliness of getting a link from these websites are trim. But even if you manage to get one link it can give a big boost to your website.

7. Guest Posting

There was a time when guest posting was considered a very reputable and respectable job. With Penguin Update google started punishing guest bloggers saying they are a source of link spamming. But even now guest blogging can be a great way to get links in a respectable way. Just make sure you guest blog in quality websites. For that, you can closely monitor popular guest bloggers in your niche. Copy their image URL from twitter and search it in Google images. You get a list of quality websites they have guest posted. You can contact these websites and offer to guest blog. For more details check out Guest Posting Power Tips For Getting Posted in Good Websites.


  • Here we mentioned 7 unique link building techniques. But when you take a link from a website make sure to run a basic website analysis. This will help you to avoid spammy links.
  • Never contact other websites and ask for links blandly. Instead, send out a personalized message.
  • Always make sure that you are giving value in return for a link.