amp

Today, the use of mobile phones are growing drastically. Mobile devices have reformed our way of accessing information. Nowadays we consume a vast amount of data through our mobile phones. So mobile web becomes an indivisible part of our daily life. Publishers utilized these mobile web to reach the targeted mobile users. But the experience of mobile browsing is often not appeasing and need to wait a long time for the pages to be loaded. So the  requirement of better AMP optimization techniques is highly recommended.

Due to the bad website experience, publishers lost their customers and business to a great extend. In order to avoid this situation, Google introduced a new open source initiative called Accelerated Mobile Pages(AMP), which aims to improve the performance of mobile web. We can perform AMP optimization techniques to improve the performance of websites on mobile.

 

How to make fast web pages?website slow

  • Simplify web pages by using less Javascript files.
  • Optimize bandwidth
    ○ Use best content for device (image resolution etc.)
    ○ Parallelize the loading (asynchronous load)
  • Store local copies of web pages on Content Delivery Servers.

Content Delivery Networks (CDN)

Content delivery networks is a collection of web servers that are distributed geographically across the earth. It’s goal is to serve the content to end-users with high availability and performance. CDNs virtually reduce the physical distance between the source server and end-user. When we distribute our content through CDNs,  it routes the user requests to the closest CDN server according to the position of the end-user on internet. Usually, each CDNs will stores a cached version of its content in multiple geographical locations.

cdn

Commonly CDNs are used to host static contents like images, videos, CSS, JavaScript etc. But the use of single domain will cause limitation for simultaneous connections to the server. For CDN files, they are hosted on different servers. So, there is no limit for connections to a CND server. Through CDNs, we can  achieve better mobile performance optimization such as smaller bandwidth, load distribution and shorter load time.

Accelerated Mobile Pages(AMP)

AMP Project is an initiative fromamp page Google to provide a solution for faster mobile websites. It is an open source coding standard for publishers. The main goal of the technology is to help the publishers to create mobile-friendly content and load it faster as possible. AMP optimization of web pages will provides content to the user much faster and brings better user experience. It does not tries to unify the appearance of web pages on mobile. But helps to create a common core and structure to speed up load times.

AMP pages are none other than HTML pages with a limited set of HTML tags. The use of limited HTML tags will reduce the load time of web pages. AMP HTML can be rendered on any modern browser. To optimize delivery times for pages, Google maintains a Google AMP Cache. AMP can improves server performance too. It can be an SEO activity focusing mobile users.

Google AMP Cache

AMP cache will  cache all AMP optimized pages and it serves to everyone at no cost. It means that the content provider does not have any additional work for caching AMP pages. The combination of caching distribution system and limited HTML structure will increase the speed of delivering content to the user.

AMP framework Components

This framework consists of three components:framework components

  • AMP HTML :

It is a standard HTML markup with web components.

  • AMP JavaScript :

It will manage the resource loading.

  • AMP Caches :

It helps to serve and validate AMP pages.

 

AMP Optimization of Web pages

This optimization technique makes the AMP pages really fast. The main idea is to restrict everything on the page, what could be extremely slow and provide another solution for the particular issue. It includes:

  • Allows asynchronous scripts only
  • Static sizes of all resources
  • Don’t let extension mechanisms block rendering
  • CSS style sheet limitation

1. Allows asynchronous scripts only

AMP Pages does not allow  any JavaScript that is synchronous. JavaScript files are usually synchronous. So it can modify basically all aspects of the page and cause delays during the page rendering. In AMP, JavaScript must be declared as async. It informs the browser that, the execution of JavaScript is not crucial to build the web page.

Example : <script src=”https://example.com/javascript.js” async></script>

2. Static sizes of all resources

The size of all external resources on the page like videos, images, advertisements, etc must be known in advance before downloading them. So that AMP can pre-determine each element’s size and position before the resources are downloaded. Hence AMP loads the layout of the page without waiting for any resources to download.

3. Don’t let extension mechanisms block rendering

Usually AMP doesn’t let extension mechanisms to block page rendering. If we want to use some social media embeds like tweets, instagram etc in our page. All these embeds always requires some additional HTTP requests to load. So we need to inform the AMP system that we will use some custom script which requires a custom tag. During this situation custom tag is mentioned in head of the page.  AMP will create a box for our custom tag before it knows what will be its content.

Example : <script async custom-element=”amp-iframe”  src=”https://cdn.ampproject.org/v0/amp-    iframe-0.1.js”></script>

4. CSS style sheet limitation

Cascade style sheet(CSS) files are usually large and contains styles for the whole site. It can also delays the loading time of a web page to an extend. The size limit for custom AMP CSS is 50 kilobytes. So we must reduce the size of our external CSS to 50 KB. In order to avoid other http requests during page rendering, all the CSS must be written as inline.amp working

AMP Optimization Steps :

  • Include AMP symbol within the HTML tag.
  • Add canonical tag.
  • Include AMP library file.
  • Specify a viewport.
  • AMP CSS validation.
  • AMP boiler plate.
  • Replace <img> with <amp-img>
  • Link AMP content
  • AMP page validation

HTML page before AMP optimization

article.html file :

<!doctype html>
<html lang="en">
  <head>
    <title>News Article</title>
    <link href="base.css" rel="stylesheet" />
    <script type="text/javascript" src="base.js"></script>
  </head>
  <body>
    <header>
      News Site
    </header>
    <article>
      <h1>Article Name</h1>
      <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam egestas tortor sapien, non tristique ligula accumsan eu.</p>
    </article>
    <img src="mountains.jpg">
  </body>
</html>

1. Include AMP symbol  within the HTML tag

  • Copy  entire code from the HTML file( eg:  article.html ) and paste it into a new file.
  • Save the new file as  article.amp.html.
  • Add the attribute  to the <html> tag in the head section.
           Example: <html  lang="en">

2. Add canonical tag

  • Every AMP document must posses a link referencing to its ‘canonical version’ of that document.
  • We must provide the absolute URL of original HTML page.
  • Then the tag must be included in head section.
   Example: <link rel="canonical" href="/article.html">

3. Include AMP library file

  • To begin AMP optimization we should add AMP library file.
  • It can help us to figure out,what all we need to fix.
  • Tag must be included in the head section.
   Example: <script async src="https://cdn.ampproject.org/v0.js"></script>

4. Specify a viewport

  • AMP requires  definitons for width and minimum-scale for the viewport.
  • Its values must be device-width and 1, respectively.
  • Viewport is a common tag used in head section.
   Example: <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">

5. AMP CSS validation

  • In AMP page we cannot include external stylesheet.
  • Reduce the size of  base.css file to 50 KB.
  • Embed the style sheet within  <style amp-custom></style> tag as inline styles.
   Example: <style amp-custom>

                 /* The content from base.css */

            </style>

6. AMP boiler plate

  • Add the AMP boilerplate code to the bottom of the <head> tag.
  • Boilerplate helps to hide the content of body section until the AMP JavaScript library is loaded.
  • It will helps to prevent unstyled content from rendering, also known as Flash Of Unstyled Content (FOUC).
  • FOUC : It means a situation where a web page appears briefly with the browsers default styles prior to loading an external CSS.
boilerplate

AMP boiler plate code

 

7. Replace <img> with <amp-img>

  • AMP designed special web component to replace the <img> tag with <amp-img> tag.
  • In AMP, we need to define the width, height and layout for amp-img elements.
  • So AMP can per-determine the aspect ratio of the element.
  • layout attribute is used to specify, how we want the element to be positioned and scaled.
  • Attribute layout =”responsive” is provided to inform that our image can be scaled and resize.
  • But amp-img tag is added to the body section of the HTML page.
   Example:<amp-img src="mountains.jpg" layout="responsive" width="266" height="150"></amp-img>

8. Link AMP content

  • The next step is to link the canonical version to the AMP page.
  • This is achieved by including a <link rel="amphtml"> tag to the <head> section of the original non-AMP HTML page.
  • While generating AMP versions of traditional non-AMP HTML pages.
  • Both versions have generally the same content, but have different presentations.
  • So we should treat the traditional HTML pages as the “canonical” pages.
  • Pair the AMP pages with canonical pages.
   Example: <link rel="amphtml" href="/article.amp.html">

 

link

8. AMP Page Validation

  • This is the last step in AMP optimization.
  • Here we validate our AMP page created in AMP validator to check whether it is optimized or not.

amp validation

AMP Page After Optimization

article.amp.html :

<!doctype html>
<html  lang="en">
  <head>
    <meta charset="utf-8" />
    <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">
    <link rel="canonical" href="/article.html">
    <link rel="shortcut icon" href="amp_favicon.png">
    <title>News Article</title>
    <style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style amp-boilerplate>body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}</style></noscript>
    <style amp-custom>
      body {
        width: auto;
        margin: 0;
        padding: 0;
      }
      header {
        background: Tomato;
        color: white;
        font-size: 2em;
        text-align: center;
      }
      h1 {
        margin: 0;
        padding: 0.5em;
        background: white;
        box-shadow: 0px 3px 5px grey;
      }
      p {
        padding: 0.5em;
        margin: 0.5em;
      }
    </style>
    <script async src="https://cdn.ampproject.org/v0.js"></script>
  </head>
  <body>
    <header>
      News Site
    </header>
    <article>
      <h1>Article Name</h1>
      <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam egestas tortor sapien, non tristique ligula accumsan eu.</p>
      <amp-img src="mountains.jpg" layout="responsive" width="266" height="150"></amp-img>
    </article>
  </body>
</html>

 

search console

Google search console or webmaster tools help to analyse about the backlinks, crawl errors, or for adjusting the URL parameters. With every new year, Google gives us new tools, analytics and data to track in Google Search Console.  Here we will learn about the Search appearance, search traffic, Google Index and Crawl.

If you use google webmaster tools together with google analytics, the results will be even better.For every SEO professional Search appearance section in Google Search Console is important. This will tell the secrets of structured data working and if the AMP pages are active or not. Let us see all in details.

Structured Data in google search console

Website owner, local business, the organization understands the woes of implementing structured data. Add the code to the site, but it’s still not showing in the SERPs.  After adding the code to the website, pop into Google Search Console-> Search Appearance-> Structured Data to check for errors.

How to fix the Structure Data in search console?

You can use a local business, blog posts, author, organizations for structured data and there’s something in this report for you. If you use the report, you may begin to see increased CTRs, pages indexed etc. Structured data is not a ranking factor and the site won’t lose the rankings if you leave these errors, it’s better for the user experience is you fix the errors. To fix the error you need to analyze the error individually. 

Rich Cards

Do you remember last time when you searched for the smartphone, movies, jams? You can see a time, place for rich cards in the SERPs. If you are an SEO professional who tracks errors and performance of hard-earned Rich cards, then Google Search Console is the right place to go.Rich cards use schema data to display content in an engaging format to improve the mobile experience.

Rich card report monitors rich snippets, schema, AMP and App Indexing. Once you create Rich cards you can see the report to see what cards are indexed if there are any errors. If you see errors in Google Search console, then Rich cards are not displayed in the SERPs.

Data Highlighter

Rich snippets boost CTR in search results, so it’s essential to websites with book reviews, events and products to use the data highlighter.

  • Select Google Search Console Data Highlighter, select start highlights option and click the option that you like to start highlighting.
  • Use the mouse to highlight elements on the page and pair them with the required elements.
  • When completed, see the list in the Data Highlighter section

HTML Improvements(old version)

Struggling to improve the CTRs? Have you spent the time to improve meta descriptions? With the HTML improvements report, you can improve the on-page SEO. This report displays errors on the metadata. Errors like duplicate titles or description that are long can be seen here. You can find the glimpse of Google viewing the content.

How to fix HTML improvements reports?

This tool is useful for identifying duplicate URL issues that are caused by uppercase variations, duplicate pages etc.

How to fix the issues in the HTML improvement report.
  • Duplicate meta: Review each page list to confirm the unique description for each. Sometimes the same page is indexed twice because of URL parameter issues.
  • Long and short meta: Manually review each page listed and reduce the length of meta title or description. Use 120-150 characters for description and under 70 characters for titles.
  • Missing: You may have forgotten to add meta title or meta description, so add the content.
  • Accelerated Mobile Pages(available both in the old and new version)
  • To increase the page speed, it turns out Accelerated Mobile Pages(AMP). You can find the AMP report in the old and new version of the Google search console.

How to use AMP Report?

AMP status report in Google search console allows monitoring the AMP pages. Watch site templating, other implementation issues that affect the AMP pages. You AMP test tool to make the big changes. You can also filter the AMP results in the performance report.This report helps you fix errors that prevent your AMP pages from appearing in Google Search results with AMP-specific features.

Search Traffic

Search analytics highlight top performing pages, links to the site that brings outs disavow file and even internal links tell what Google is seeing.

Performance(older version is search analytics)

Search Analytics displays 7, 28 or 90 day summary of how often the website appears in the search results.

On the dashboard, see data that can be broken into the following metrics:

  • Queries
  • Pages
  • Countries
  • Devices
  • Search type
  • Search appearance
  • Date

Reports build with search performance in search console?

You can see this data to identify:

  • Top performing pages.
  • Page with low CTR.
  • A number of clicks per keyword.
  • A number of impressions per keyword.
  • Links to the site

All websites have plenty of high-quality links to every page. Links to the site report in Google search console shows the websites that are linking to you.

How to monitor backlinks in Google Search Console? How to disavow?

  • To monitor backlinks in Google search console, follow the steps:
  • Dashboard-> Links
  • Click on “who links the most”.
  • Click “download the latest links” report.
  • Identify abnormal patterns of links coming from the first day.

Find the potential harmful backlinks that you want to disavow in Google search console, follow the steps:

  • Dashboard-> Links.
  • Click on “who links the most”.
  • Sort by linked pages.
  • Manually investigate the quality of sites linking from one page.
  • Use the disavow tool to upload the document of backlinks that you want Google to ignore.

Internal Links

Internal links tell Google what you believe the necessary on the website.

How to use the Internal Links report?

If you are an online shopping company and web page about the women’s apparel’s is the important page to you, but you are linking to the About page the most then you want to revamp the internal linking map.

Manual Actions

What manual actions report in Google Search Console tell us?

You will receive a message in the Manual actions report if you go against Google’s guidelines.

How to remove manual actions in Google Search Console?

If you receive a manual action notice, submit a reconsideration request. Reconsideration request takes time and quick actions from the team. A quick overview of steps to recover from unnatural links to the site:

  • Create a link removal campaign to remove all spammy links.
  • Use the Google spreadsheet to document the link removal work.
  • Submit the disavow file to Google.
  • Write a documented letter to explain why this happened and the steps to remove the links.

International Targeting

If the website has multiple languages or targets to a particular country, then you want to have hreflang tags. International Targeting tool in Search Console identifies errors in the hreflang tags.

How to set up the country preferences in Google search console?

Target a particular country, make sure to review the traffic sources by country in Google Analytics before setting a country preference. To set up[ country preferences, follow the steps:

  • Google search console-> Search Traffic-> International Targeting-> Country.
  • Click the checkbox, be able to choose which country to target.
  • If you don’t set up the targeting, Google determines based on the website’s domain, IP addresses, links and information from Google My Business.

Mobile Usability

Mobile Usability Report

Google launched a mobile usability report in Google search console before the announcement of moving to mobile first index. Mobile usability report gives the opportunity to troubleshoot the design and development issues with mobile. 

How to fix mobile usability report issues?

Side-effects of a poorly designed mobile website leave you drowning in low organic traffic and no customers.  Some of the common errors in mobile usability report and how to fix them:

  • Content wider than the screen.
  • Clickable elements too close together.
  • Viewport not configured.
  • Google Index

Google Index reports in Google search console helps to find if CSS is blocked or to remove the URLs. This reports in Google search console provides data on how the content is performing in the search console.

 Index coverage(index status-> older version)

Here we can find the site’s URLs that Google has indexed over the past year. Monitor, there are no large increases or decreases in the indexed pages.

  • Find index bloat by following the steps:
  • Google search console->status-> index coverage.
  • Move on to Google and search a site:[insert website URL] search.
  • Dig the page of search results to find the pattern in the parameter of each page.

If you notice pages indexed that you don’t want to be indexed, go back and add a noindex tag to each page and add noindex tag to each page.

Blocked resources

This report tells Google what is blocked by the website’s robots.txt directives.

Most common items that are blocked are java script and css. Googlebot can’t render pages using js and may affect the rankings.

How to fix blocked resources?
  • Remove them from the disallow section of robots.txt.
  • Test the updated robots.txt file in robots.txt tester tool.
  • Make sure pages are not using the noindex, nofollow tag.
  • Run the URLs through Fetch as Google tool to make sure that is rendered correctly.

Remove URLs

Remove URLs tool helps to temporarily hide something from Google searches, add the URL to remove URLs tool in Google search console.

Use the remove URLs tool.
  • Before submitting pages to search console to remove, follow these steps.
  • Add a noindex meta tag to each page.
  • Insert rel=canonical tag to each page.
  • Disallow pages in the robots.txt file.
  • Submit to remove URLs.

Crawl

Crawl errors report tell what pages are broken on the website. This report has two sections:

  • Site errors: It displays errors from the whole website.
  • URL errors: This shows errors from crawling pages on the desktop and mobile site.
  • Some standard crawl errors:
  • DNS(Domain Name System) error.
  • Server error
  • Soft 404 errors
  • 404 errors
Crawl Stats

Crawl stats section in Google search console look like a hot mess and this data measures your crawl rate. A faster crawl rate means that Google bot is indexing the site quickly and you should see better search performance.

Crawl Status comes with three reports:

i.              Pages crawled per day.

ii.             Kilobytes downloaded per day.

iii.            Time spent downloading a page.

URL Inspection Tool(new)/Fetch as Google(old)

URL inspection tool is similar to Fetch as Google in the old Google search console.

Robots.txt Tester

This helps you to let you know what is blocking Googlebot from URLs on the site.

Sitemaps

Sitemaps report in Google search console shares insights on what is happening on the website.

URL parameters

There exists nothing worse than discovering the website flooded with duplicate content.

Are you tired of creating content every other day and not getting the desired result? It is probably because you are not being able to get Inbound links or backlinks from good quality websites. Getting links from high-quality websites with high domain authority shows a significant difference in the ranking of a website. Here we mention a few effective link building techniques you can adopt in your blog to get more backlinks which in turn will increase your domain authority which in turn will improve your ranking.

Link Building Techniques

Tried and Tested Link Building Techniques

 

1. News Websites

Link Building Techniques Link Building Techniques

News websites are one of the best sources to get links from. If you get a mention of your brand in a local news website that will be equivalent to hundreds of links you build from less quality websites. News websites qualify as a good quality website because of their content richness. The specialty of these websites is that they publish hundreds of news articles a single day. Therefore they are bound to have high domain authority.

Here is an example of two news websites, BBC and Malayala Manorama. BBC is an international news website with 93 as their domain authority and Malayala Manorama is a local news website with a domain authority of 70. Here the whole point is that Malayala Manorama being a local news website was able to have an authority value of 70 which is considered a good benchmark to take links from. Therefore we can conclude without any doubts that getting a link from a news website is of great value.

2. Content Repurposing

Are you fed up of creating new content that constantly satisfies your audience? Then resort to content repurposing. It is nothing but finding new creative ways to publish the already published content. This could be making a video tutorial, SlideShare, Infographic, podcasts etc. You must embed a code into this. By doing this when people share the repurposed content you get a link from it. It is a great way to find new audience as well as get links from the same content.

3. Link Roundup

Link Building TechniquesGetting a link from a link roundup post is quite easy. Normally bloggers and magazine websites do link roundup’s every once in a while. It is a daily, weekly or monthly blog post. It is basically curated content about a specific topic and links pointing to external websites from that article.

You can find link roundups in your industry by googling Link roundup + “your focus keyword”. After you get link roundups in your niche, find an article that is a perfect fit and you can proceed to contact them. If you are a recipe blogger and have a great cupcake recipe with you. Then check link roundups with your focus keyword and you will get a list of websites that have link roundups in your niche. Find a website that is a perfect fit and pitch in your content.

4. Broken Link

Building links through broken links is oneof the best link building techniques. Firstly, you have to install a free plugin called “check my links”. After you download the extension go to a webpage that you want a link from and run this extension. It gives a report on valid and invalid links. Valid links will be underlined in green colour and invalid links in red colour.

If you find a broken link that can be replaced perfectly with a content that you have, then without further ado contact the webmasters of the website. First inform them about the broken link in their website and when they acknowledge you, forward your pitch. In this case, they will be more than happy to replace the link with yours simply because you added value to their website. It is a win-win situation.

5. Unique Branded Name

It is a great way to strike curiosity among readers. Unique branded name is giving a unique title to the article. The best part is several bloggers must have already written about it but when you give a unique name to the whole process it becomes a small invention of yours. The benefit of a unique title is two-fold. Apart from striking curiosity, people will start linking to it by the name itself. After a point, you get traffic from that unique name you authored. For eg, Brian Dean’s Skyscraper technique earned 9000 unique backlinks just because he gave a unique name to the title.

6. .EDU Websites

When it comes to ranking domain authority based on sectors, Government websites have the highest authoritative value. But getting a link from a Gov website is not a cakewalk. But do not fret, the next that comes in line is ‘.Edu’ websites. These are websites owned by universities and colleges. They have high authority because of its content which is in the form of thesis and project reports by different people. You must be wondering how you will get a link from an Edu website. These edu websites maintain a resource page for their students and teachers. These pages are filled with knowledgeable highly researched content that is helpful to a lot of people.

You can google “site:.edu’Your focus keyword'” to find Edu websites in your niche. If you can find an edu website that will be a good fit for your content then contact the administrators of the university portal. The likeliness of getting a link from these websites are trim. But even if you manage to get one link it can give a big boost to your website.

7. Guest Posting

There was a time when guest posting was considered a very reputable and respectable job. With Penguin Update google started punishing guest bloggers saying they are a source of link spamming. But even now guest blogging can be a great way to get links in a respectable way. Just make sure you guest blog in quality websites. For that, you can closely monitor popular guest bloggers in your niche. Copy their image URL from twitter and search it in Google images. You get a list of quality websites they have guest posted. You can contact these websites and offer to guest blog. For more details check out Guest Posting Power Tips For Getting Posted in Good Websites.

Conclusion

  • Here we mentioned 7 unique link building techniques. But when you take a link from a website make sure to run a basic website analysis. This will help you to avoid spammy links.
  • Never contact other websites and ask for links blandly. Instead, send out a personalized message.
  • Always make sure that you are giving value in return for a link.

Some of the best Google Analytics tips

google analytics tips“You can’t improve then you can’t measure it”, is an important saying. Keyword rankings are a great measure of SEO and a critical measure of success. But it doesn’t mean that by using more keywords provides a higher ranking. Going beyond keyword ranking showcases how organic search brings revenue and profit to the business. The best tool for measuring SEO is Google Analytics and a lot of google analytics tips are available. Each and every business is unique, so every website needs different metrics. Now let us check out the ways to use Google Analytics to report the success of the business by using the following Google Analytics tips.

Only View Organic Search Traffic

organic trafficThe google analytics tips for organic traffic search is as follows. If there is a decline in website traffic, then they will conclude that it may be due to traffic loss. But if we conduct a deep study, we could understand that traffic sources are down which affects overall traffic. Open channel group report by clicking Acquisition-> All Traffic Channels.

 

Measure the quality of SEO Traffic
To measure traffic source quality there are many ways. One of the most common ways to measure improvement or decline in the search traffic quality is by the Assisted Conversions report. In this report compare the data.(Conversions-> Channel Funnels-> Assisted Conversions).
Use the report to check for decline or improvement in conversions from search traffic. If you find a decline in conversions from search we can understand that traffic coming from search is not of high quality. If you start focusing on selecting a set of keywords then you can find improvement in conversions.

Add values to Organic Traffic

In order to assign a value to sites organic traffic, compare how much the keywords costs, if purchased in Google Adwords campaign. In order to make this strategy to work out, access a Google Adwords account and your Analytics will need to get synced with the Search Console account.

Also, open Adwords account in a tab and click on Tools->Keyword Planner. Also, choose “Get search volume data and trends”, enter top keywords from Google Analytics Queries report and click “Get search volume”. In the next screen click “Keyword Ideas”. For the keyword that you have selected, a bid amount is shown that is an estimate of the amount that advertisers are paying per click for the listed keyword.

Search and Identify the slow loading page times

Page speed is a major factor in search rankings. So if a business invests time and money in SEO and keyword ranking, don’t blow it by looking in a slow loading site. Let us look at how to identify slow loading pages and measure the impact on conversion rates. To measure and understand page load times on a page by page just navigate to Behavior-> Site SPEED-> Page Timings. Set middle column to ‘Avg. Page Load Time’ and right column to ‘%Exit’. Then filter down to show only organic traffic.
This report shows in the topmost row the average page load time and average exit percentage on the page by page basis. It’s also easy to see that page load time surpasses site-wide average, the exit percentages start to skyrocket.
When you see this as an SEO report this to site developers and ask them to optimize page load times. Once page load times have improved run the report and compare the old data to show how additional traffic have been retained and have been converted due to the improvement in page load times.

Create SEO Dashboard

Sometimes it may take a long time to believe in your work and how you present the data. Most of the clients want to see the forms of measurement in bar graphs, pie charts. Best way to present Google Analytics and SEO data are by building dashboard interface. The dashboard consists of widgets that pull individual reports into a single view easy to access, share and print. Analytics helps in focusing on doing the SEO work. If you want to import dashboard click on Dashboards->+New Dashboard.
The first widget set up is a counter to measure total visits to the site from organic search.

Convert challenge to strength

The most challenging aspect of being an SEO is to articulate the value and to bring business. In order to retain the business, you need to quantify your work from a traffic. If your client can’t understand the work volume that you put, they will stop the service that you provide. So find a creative way to present data in monthly SEO reports.

 

To get high rankings we need to get strong links pointing to our website. But the question still exists on how to build links to the site that can positively influence the rankings? Link building is not like on-page SEO that can follow a list and get the pages optimized. The main objective while getting the links is that it needs to make difference in the rankings and those links need to make the website stronger. Here let us see what is link building and how to identify good and bad links and the effective and good link building techniques that can be started to use to acquire the backlinks.

Why is link important for any Website?

Important signals that influence rankings is Link building and is also known as Off-page SEO. There is a close relationship between links and rankings. The recent study revealed that websites ranking in top positions have more backlinks from unique domains.
Therefore to rank high in the search results you need to get many links from a number of different domains.
Difference between good and bad links!
Bad links will lead your website into trouble and Google penalizes the website that tries to improve rankings by link building so we can reduce this use effective and good link building techniques.

Different Effective and Good link Building Techniques

Bad backlink!

Links from the following sources are considered to be a toxic link:

  • Links from article directories are harmful since the article directory publish articles and it contains a lot of outgoing links.
  • Website directory links are also harmful to our website. The only use of website directories is to list websites without any quality content.
  • Paid links: If you had paid to add the link and once Google notices it then it will punish both websites.
  • Link exchanges: Massive link exchanges with other websites is against the Google guidelines.
  • Links from Web 2.0 websites: LInk packages that promises hundreds of links from web 2.0 properties are not healthy.

Good backlink

The good link is earned naturally when the website provides great content and when other websites want to let their users know it and then add a link pointing to your website. This is known as natural link building and is the best way to build the Google’s trust.This is the most important technique that used in effective and good link building techniques.

Difference between normal links and no follow links?

This effective and good link building techniques, By default, links are always followed links unless they have the nofollow attribute added to the link HTML code.
Google and other search engines are in a fight against the spammy links. For this reason, webmasters are given the opportunity to add external links without passing page rank value to other websites. This is accomplished by adding attribute “nofollow” to given link.

  • When a user clicks it, they will visit the target website but it will not pass any page rank or link juice from the website to the other.
  • Nofollow links do not help your Google rankings. We need links coming from highly trusted sites that do not carry nofollow tag.

Ways to build backlink to your website 

1.Begin and maintain an active blog

In effective and good link building techniques it is important to have an optimized website that helps to get incoming links from highly trusted websites. Keep in mind that the blog needs to be part of the domain or as a subdomain. Blogs on different domains do not help. To get links from blogging you need to have great content.Other webmasters link to your blog if it provides value to the visitors. There is a way to pass the link juice from the blog pages to the concerned product pages. Having active blog posts is not only needed you to need to promote your blog posts to get the attention of other webmasters.

2. Get the link from Manufacturers site

There is numerous way to get links from the manufacturers’ site.Visit the concerned websites and look if there is a section with links to the retailers. If there does not exists one ask them to get featured on their website. If there is a blog, ask to contribute an article. Or else if they have a showcase section, submit the entry.

3. Guest Posting – Websites that accept Guest Posts

  • Guests posting is one of the effective ways to get links from other websites. How does it work?
  • Find websites that are looking for guest writers.
  • Read the publishing guidelines of the concerned website
  • Draft a post that includes links to the website.

How do you find them?

1. Open Google and search for:” write for us”,” guest post”, guest blogger, the blog for us, contributor etc.
2. Keep a look at the competitors.
Analyze the links of competitors. One of the most efficient way to get an idea of how to get links is to use SEMRUSh.
When not to guest post to a website?
Before posting the articles make sure that the websites you found are good for guest posting.
Check whether the websites have good rankings in Google.
Look if they have the good amount of traffic.
Also, make sure that they have original content of their own.
Check when they have last updated and for the kinds of posts published. Notice the pattern of guest posting. If you noticed that they only publish guest posting then they are not good. Then go to SEMRUSH and type their domain and click search. SEMRUSH will give the valuable data regarding the type of website traffic received.

4. Guest Posting – Asking for Links

Websites that don’t mention that they accept guest posts don’t mean that they don’t. First of all study the website, find the names of the editors and send them an email, explaining how your post will benefit them. Also, give them an opportunity to guest post on your website.
Always link to the blog posts and not product pages.

Advanced Ways Of Healthy Link Building

 5. Link to other websites from your blog
While writing content for the blog, include the link to other websites or blogs.

6. Get Published on Media websites
There is a great benefit in getting publishes on media websites like Forbes, Huffpost, Inc, Entrepreneur and others than getting a backlink. Two ways exist to make this happen:

  • Contact the journalists through the email.
  • Get in contact with editors with the guest post idea.

7. Use HARO
It is a service that brings journalists and bloggers together. If you want the editors to pitch with your ideas use HARO and answer questions posted by journalists. Usually, journalists post questions about different topics and they want to get answers. But if you were able to answer the question and if your pitch is accepted then the journalist will publish the story with reference to your name and website.

8. Send products for review to influencers
It is best to add a link to the websites from the reviews. If we talk about the product, it is normal to let people know where they can buy it. Keep in mind that getting a few links in reviews will not raise any signals but getting 100’s of the link will create a problem.

9. Buy an established blog
This is not applicable for the small business owners but is a method that works. Flippa is the biggest marketplace to find blogs and websites for sale.

10. Link magnets
In Link magnet is a term used to describe the content that goes rival and attracts the links from other websites.
Trending Infographics: Infographics are the concepts used to present data in a different form than text or plain images.

For more

Combining optimization with analytics is a frequent topic now. Though data analytics and optimizations are specifically hot topics at the moment, they’ve been widely used in marketing analytics and research for over 30 years. But there are still people who doesn’t know what Analytics and Optimization mean. So here is a brief description to those who are new to this field.

Analytics :

Web Analytics is the measurement, collection and analysis and reporting of internet data for the prpose of understanding and optimizing web usage. Companies may apply analytics to business data to describe, predict, and improve business performance.

Optimization:

Particularly known as Search Engine Optimization, is the process of improving the visibility of a website or webpage in search engine results. SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

analytics descriptiveDigital analytics was mainly focused on reporting. The analytics were mostly descriptive, emphasizing what happened and possibly, why it happened. Between analytics technologies not actually being very analytical and data stored in proprietary structures, it was difficult to get data into another technology to do more detailed or sophisticated analytics. What it made me think, though, was that the future of analytics is not in reporting or spreadsheets, visualization or cubes. The future is to find new ways to bring human expertise and data analysis techniques together to make learning mechanisms that start “smart” and get “smarter”. Using analytics can help you track marketing efforts and optimize future marketing campaigns, enabling you to ultimately make the best possible decisions. With real, quantitative results you can develop your future marketing campaigns with full assurance & confidence.

Optimization is a business analytics tool. Analytics is considered to predict the future  whereas optimization does not predict any future.

Future of Analytics Industry

analytics growing opportunityMajor components for the analysis of web data are current search engines like Google. They are able to search the whole web and to return documents containing the specied character string. There is a soaring demand for Analytics professionals. Jeanne Harris, senior executive at Accenture Institute for High Performance, once said “…data is useless without the skill to analyze it.” We all know how true is that! There are more job opportunities in Analytics and Optimization than there were last year and many IT professionals are prepared to invest time and money for the training. 
The demand for Analytics skill is going up steadily but there is a huge shortfall in supply side. This issue is global and not restricted to any part of geography. In spite of Big Data Analytics being a ‘Hot’ job, there is still a large number of unfilled jobs across the globe due to shortage of required skill. McKinsey Global Institute states that US will face a shortage of about 190,000 data scientists and 1.5 million managers and analysts who can understand and make decisions using Big Data by 2018.

salary jobt itlesThere is a strong demand for Data Analytics skills and is boosting the wages for qualified professionals. Big Data pay big bucks for the right skill. A look at the salary trend for Big Data Analytics indicates a positive and exponential growth. According to the ‘Peer Research – Big Data Analytics’ survey, it was found that Big Data Analytics is one of the top priorities of the organizations participating in the survey as they believe that it improves the performances of their organizations.

key benefitsAnalytics is a key resource for many companies which is competitive. According to the ‘Analytics Advantage’ survey, ninety six percent of respondents feel that analytics will become more important to their organizations in the next three years. This is because of a huge amount of data that is not being used and at this point, only rudimentary analytics is being done. About forty nine percent of the respondents strongly believe that analytics is a key factor in better decision-making capabilities. Another sixteen percent like it for its superior key strategic initiatives. Analytics play an important role in driving business strategy and making effective business decisions.

From a career point of view, there are so many option available, in terms of domain as well as nature of job. Since Analytics is utilized in varied fields, there are numerous job titles for one to choose from. Big Data Analytics Business Consultant, Big Data Analytics Architect, Big Data Engineer, Big Data Solution Architect, Big Data Analyst, Analytics Associate, Business Intelligence and Analytics Consultant, Metrics and Analytics Specialist. Big Data Analytics career is deep and one can choose from the 3 types of data analytics depending on the Big Data environment- Prescriptive Analytics, Predictive Analytics & Descriptive Analytics.

Future of Web Optimization Industry:

future of seoSearch Engine Optimization is all about to figure out how to make Google put you on the first page. The Internet of 2015 is still a pretty simple world. Most people still access information through a web browser. The Internet still needs you to tell it exactly what you want in a very particular way.
 The Internet’s mobile-app generation has started to change this. The Internet of Things will change it further and so will wearable technology.

SEO as it stands today, is mostly a one-trick pony. Keyword targeting, link building and on-page search optimization are all tactics that accomplish one thing. Get Google to think your web page is more important than someone else’s web page. The future of Internet is about context. It’s about knowing what content a person needs, when they need it. It’s proactive, not reactive to a search query in a box. And, it’s diverse in terms of format and function.

Rand Fishkin had mentioned how important it is to be contextually relevant; that if you create great content that readers want to consume, Google will rank you well. And this is the first step toward a truly audience-focused mentality about how we build web content. The best SEOs already get this. We’re already good at stomping down content that isn’t relevant or valuable. We’re going to keep getting better. And, some day most of the content created using traditional SEO tactics is going to get stomped down. Web content strategy simply cannot be the zero sum game called “Hack the Algorithm.” I’m talking about “white hat” SEO, too. Gaming an algorithm by Google’s rules is still gaming the algorithm.

It’s time to start thinking differently about being found. If your marketing strategy’s priority #1 is to rank high on Google, your clock is ticking.

Conclusion:

No matter how advanced Analytics is, it does not neglect the need for human insights. On contrary, there is a compelling need for skilled people with the ability to understand data, think from the business point of view and come up with insights. For this very reason professionals with Analytics skill are finding themselves in high demand as businesses look to harness the power of Big Data. A professional with the Analytical skills can master the ocean of Big Data and become a vital asset to an organization, boosting the business and their career.

With an increase in demand for SEO services, employment opportunities in the industry are also increasing. Therefore, you can expect more job opportunities in the Digital Marketing industry. SEO is a profession that can be practiced while working for a company or even as a solo practitioner. Salaries over $80K per annum are not an exception for SEO jobs. Almost all freelance sites have sections for SEO services and offers for $50 an hour or more are quite common.

Where do you think Analytics and Optimization is heading to in 2016? Please share your thoughts in comments below!

 

Important Facts in Webmaster Tools.

Google Search Console (Previously Google webmaster tools ) is a no charge web serviceImportant Facts in Webmaster Tools. by Google Webmasters. It allows Webmasters to check indexing status and optimize the visibility of their websites. As of May 20,  2015, Google re branded  Google Webmaster tools as Google Search console. Here are Some Important Facts In Webmaster Tools.  It has tools that enables the webmasters to:

  • Check and set the Crawl rate, and view statistics about when Google bot access a particular site.
  • List internal and external pages that links to the site.
  • Receive notifications from google for manual penalties.

Some of the options seen in the Google search console Window:

  • Search Appearance.
  • Search Traffic.
  • Google Index.

Let us see the details about these topics.

SEARCH APPEARANCE

This includes the following options which are some Important Facts in Webmaster Tools.

  1. Structured Data: It enables the analyst to make the page structured, that makes easier to understand the basic task and it’s contents. This increases the CTR rate.
  2. Data Highlighter: This is mainly to attract the user’s attraction, towards the page by adding attractive star ratings and such other tasks. This increases the CTR rate.
  3. HTML Improvements: This checks the site to detect any potential with content on the pages, duplicate, problematic title tags or meta descriptions.
  4. Sitelinks:To Demote a specific site.
  5. Accelerated Mobile Pages: Fix errors on your Accelerated Mobile Pages in order to have them prominently served to mobile users. This is a service launched by Google recently. It stops the slow loading of pages in mobiles.

SEARCH TRAFFIC

This includes the following options:

  1. Search Analytics: It reports more accurately than Search queries report.
  2. Link To Your Site: It shows all the Links and it’s details given to the specific site.
  3. Internal Links: These are those links that present within our site.
  4. Manual Actions: It gives warnings and messages if links are given to the site from any low quality websites.
  5. International Targeting: This refers to the act of making many language versions like .ae ,.in , .com etc for a specific site for using it all over the world.
  6. Mobile Usability: Making a webpage mobile friendly by making it fit in mobile screen , by providing specific mobile responsive design and the settings that set font for each mobile while opening the specific site etc makes a good impression and experience in the user.

GOOGLE INDEX

This includes the following options:

  1. Index Status: It shows the website’s URL status, it is decided by the visit got for the site.
  2. Content Keyword: The most used Keyword in our Webpage.Important Facts in Webmaster Tools.
  3. Blocked Resources: The pages those are blocked in our webpage.
  4. Remove URLS: Temporarily remove URLs that you own from search results.

CRAWL ERRORS IN WEBMASTER TOOLS

  • After submitting a page to google, while the bots crawl the page,if they are not able to find the page those are linked to the page, then there generates an error and also a negative impression on the user. This is the crawl error in webmaster tools.
  • This can be overcome by changing the link either to home page, or to the other page that is available for the service.
  • This is the manner: Redirect 301 /(removed page)/ /(new page for substitution)/