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Instagram is full of visuals, from home design, ultra-glam makeup to poolside parties to female chefs to women clad in hot bikinis. Yes, women dominate this photo-sharing social media platform today. The pressure is on women. Women are having fun, traveling, eating out, and drinking. And they have their stunning photos and videos on Instagram. Studies show that 7.5 million more women are using the image-sharing site compared to men.

Why Women Use Instagram the Most

Why women use Instagram the most

According to an article published on https://www.inc.com, 31 percent of women using the internet are on Instagram, compared to 21 percent of men using the platform. Why? Here are the top reasons why Instagram is more popular to women than men:

Beauty and attraction

Today, beauty and glamour do not come from television and magazines anymore. You have Instagram photos or videos to attract more likes and comments. Whether it is your solo selfie or a group of female friends dining together at a restaurant, the beauty of it is shared with the world through Instagram. It is not necessary that only beauticians can share expert tips on Instagram. More women who care about the way they look are switching to the photo-sharing platform.

The next-door college girl may share makeup tips, product reviews, and shopping hacks on Instagram. Instagram and women have a symbiotic relationship today to show the world that they are new, modern, and bold.

Aesthetics

Instagram is a visual platform and extremely stunning. When it comes to mainstream social media users, we have been seeing traditional beauty and aesthetics. However, eminent social media experts cite that the focus on how one looks, as well as aesthetics, especially something that is visually alluring,  attracts a large number of women to Instagram.

Women are attracted to beautiful things like flowers, gifts, and things that please their aesthetic sense. That is why they love Instagram than any other social media sites.

Women like stunning images

Studies show that women are attracted to beautiful images, at least compared to men. That is the reason why Instagram is full of women followers. For example, filters make a picture look better. Whether it is increasing the saturation or applying effects to make eyes look bluer or making your cheese garlic toast stick out against the background wall painted white.

Every woman likes to look at the most beautiful person in a room whether she is eating toast and coffee for breakfast or watering flowering plants on the windowsill. Instagram is that platform that gives women an opportunity to compete and look her best whether she is at home or work.

Women love shopping

Women are doing much more than just posting their selfies on Instagram. The products that celebs use and post on Instagram inspire other women to shop for those items. Based on the findings of a Facebook IQ study, 34 percent of beauty, grooming, and skincare products were sold during the holiday season on smartphones. Today, in-app shopping is a trend among women Instagram users.

Conclusion

If you are a woman reading this article, what are you waiting for, huh? Post on Instagram, shop, and have loads of fun. Men too can use Instagram shoppable posts to buy their favorite gadgets. It is also one of the best ways to gain like Instagram. Uploading effective stories on Instagram is a great way to make the audience engaged on our Instagram page. Our post on Instagram Stories can give you a brief idea about how to upload Instagram stories ina beautiful way.