How does WhatsApp business work?

whatsapp business

WhatsApp Business App is free to download for every business people. This app is aiming to small business owner to  communicate easly with their customers.. Whatsapp  as a medium for connecting your business with people. Whatsapp is an automated mechanism to sort, arrange, and list possible things in front of customers.

Almost it works like a WhatsApp Messenger. People can chat through your business account and can place orders very easily. You can communicate with your right customers and establish a secure and reliable connection. The account is the name of your company. Before downloading, there are some instructions;

  • If you have a WhatsApp account, then you can easily migrate your account to a Business account along with your current chat history and media files.
  • But your chat history can’t move back to your WhatsApp Messenger whenever you decided to stop using the WhatsApp Business.
  • And no issues if you use two different numbers for WhatsApp Messenger and WhatsApp Business. You can’t use these both simultaneously in the same phone number.

 

If you are sure of the above, then move on to next;

  • Download the App from the Google Play Store (for android devices) and install.
  • Then verify with your business contact number.
  • Set your business or company name.
  • Then build your profile for your choice.
  • Then you can create your product catalogue, will be easier for your customers to find products.

 

The benefit and drawbacks of using WhatsApp Business

As a marketing platform, WhatsApp ensures many conditions over the communication with the customer. These limitations are established for the protection of customer information. But the disadvantages of WhatsApp business can’t balance the advantages. Some of the advantages are given below;

Security

Every data sends by each business accounts with their client is under tight security. Always whatsapp monitoring the content you send and receive through the chat. If any violation of their privacy policy and commercial policy will result in permanent blocking of your account. Further, you are not able to use WhatsApp products anymore. All the information sends each other is encrypted by end-to-end verification. Only the communicating people can read the messages

User-friendly Interface

It is very easy to handle. The user interface is very simple to understand by everyone.

It is Free of cost

This application is absolutely free and open-source. Anybody can use its benefits under its terms and privacy policy.

Dis-advantages 

  • Due to security reasons, one business can have only one account. This limits the reachability of business.
  • It creates a situation to communicate with customers directly, which could be a little annoying and always need to maintain the interaction whenever they respond. This will be a big responsibility.
  • Cannot used for promotion and advertisement.
  • No same number can be used for WhatsApp Messenger and WhatsApp Business. Either need separate numbers or use any single account.

If your business wants to subscribe to WhatsApp Business App, then you have to pay for WhatsApp under certain conditions. The communication with the client may happen in two modes. Communication by the customer or the communication  by your-selves.

If you start the communication using some templated messages, firstly, these template messages have to be approved by WhatsApp. And they charge some amount for this message for once. You can  receive and replay  to the customer in 24 hours which is free from cost is called as ’24-hour support window’. After that, you have to pay for each message you send to the customer. After 24 hours you should pay for each reply. And these charges are changes from country-to-country based on the money value.

whatsapp and whatsapp business

 

 

 

 

 

 

Ecommerce Marketing Strategies

Amazing-Ecommerce-Marketing-Strategies

Ecommerce Marketing Strategies has been on all sides for a while now. Accessing an online store is now table stakes. As we perforate into 2020 the brands are now in the venture for methods to contrast themselves and expand their customer base. On the other hand, it is also in its way completing to cut of the intensifying competition and cost of customer securing. The customary playbook of eCommerce plays a vital role in its enlargement. Brands still use a channel strategy by going into the market place first and in taking a direct to consumer approach. Brands still need different ways to connect with the customer though they can use social media platforms. Social media marketing still holds a vital part in marketing. Day by day more people prefer online shopping. The enlarging digital transformation is infiltrating every facet of retract from B2C to B2B and to B2B2C. Customers keep their expectations high during their inspection and ordering process. 1- 2day shipping is the benchmark now.

Checkout enhancements: one click payment gateways and more we all know that people who do online shopping are people who like to access things in a simpler manner. The insurgence of online shopping gave a start up the floodgates to consumers and now the number of shoppers buying online increased to a great extent. The increase in freight caused increasing competition among online retailers. They had to meet revenue goals and sort issues like people who put in items to their cart and then never completing checkout. Cart evaluating is an increasing and one significant problem.

The retailers found a solution to decrease this issue by introducing personalization and customization so that the website would be able to recognize a repeated customer by identifying their information like by entering their phone number or any other source. In addition to this the retailers are magnifying the users experience of a website by letting the customer do the purchase by their choice of payment method to name a few apple pay, through vimeo, pay pal, google pay, etc.

Sustainability: from sourcing to fulfillment and beyond.

The years 2019 and 2020 witnessed the most hapless downfall of the most known brands like forever21, kohls and H&M. All of them were fast fashion brands. They are popular for their rapidly beat out of different styles made out of synthetic materials sold for the sake of catching new trends which is built only for few wears. The fast-fashion had a great impact on the surroundings as it gave a decline to about 85% of the united states unsustainable textile waste ended up in landfills. The notion of unsustainability extent to industries other than fashion for instance the industries making seasonal or time bound products. For eg the iPhone and cars which we consume. As customers are realising about this, they demand brands to make more sustainable products.

In a number of areas brands are responding by being more sustainable. Companies all over the globe are considering this demand and are piloting announcements about the changes in their packaging method either by making use of less plastic methods or by committing themselves to be completely plastic-free in the future. On the other hand, a lot of other brands are making use of more sustainable methods to produce their products such as using materials that are fair -trade and organic which cause less harm to the planet. In spite of this the companies are coming up with being sustainable within the inner operations of a company such as by incentivizing employees to carpool or by using recyclable materials in cafeterias. Meeting customers through where they are sms, chatbots and email. The days when we pick up a phone to talk to a customer is now gone.

In todays constantly changing digital environment the customers expect the brand to connect them in the ways that are more convenient for the shopper as in through email, texting or by through onsite Chabot’s. The advancing technologies help the ecommerce platforms in communications. as of now the most common platforms like beg commerce can easily work with a partner solution to add additional communication channels to their storefront. Few brands are making use of SMS as their marketing channel by alerting the subscribers with new product launches and promotions. With the evolving methods of communication one thing is for sure that we need to bring in new ways of how a brand would talk to their customers.

Partner-first strategies: benefiting from mutual customers.

The number of brands are enlarging which make us to realize that it is tough to build a community from scuff. We need to build a product, create a buzz revolving it and then find areas where your users would be hanging out and market them in an innovative way. A number of brands are finding success by partnering up with other retailers to comarket. This kind of partnership can many forms like a rebate package of 2 products. An elementary marketing message to swap or even the products. A brand-new product launched in tandem by 2 brands.

Building a community newsletter, slack channels and more Brands are persistently searching for modern day version of “a day at the mall” so that all shoppers can gather, converse, explore and learn new brands. Here you can find niche group of consumers who share promo and codes engaging in genuine conversations. One other way were brands could create loyal customers who would return to purchase is by building a community where they can continue to interact with the product and other customers even long after the purchase has been made. Revelry is a brand doing this method well. Other than impeding the wedding industry by changing their way bride and bridesmaid shop for dresses they have also gained success by creating Facebook groups were customers can share information about body types and sizes. It also makes notes about the different colors and share final photos of their big day.

From bricks to clicks: brick and mortar stores and popups

Despite the online innovations and marketing channels some brands still recognize value in face to face interactions with the consumers. There are still few brands which activate customers in person and. Ambiting from high cost through to low cost activations. Casper is the most popular example of a successful brick and mortar strategy. They begin as a direct to consumer then to online only mattress company. They gathered up to $239.7 million in finding and the brand also announced the addition of 200 retail locations in the next few years. The dreamers were also piloted where customers can pay to have a 45-minute nap in a casper bed. An easier way for smaller brands to take up advantage of in person sales is through a popup or market place.

Amazing-Ecommerce-Marketing-Strategies

The CBD skincare brand lab is the first one to be used an Ecommerce Marketing Strategies by piloted by a pop-up model in late 2018 by selling products at Barneys New York for 3 days during the holiday season. Due to this success, it has now permanent stock in different barneys’ locations.

Conclusion

A coherent step in every retailer ecommerce growth is to asses out different Ecommerce Marketing Strategies and channel strategies. consumer claims will proceed to shift over time so your best bet is trying to keep up with the velocity by testing new approaches. If we have the resources to test on a weekly cadence or a quarterly switch up is more your speed, make sure you have the moment to fully meet the requirements and vet any new approach.  If you see a brand doing something groundbreaking and different reach out to them and get information’s from them about how they’re measuring results.