SEO Articles – Search Engine Optimization Posts – SoftLoom IT Solutions

SEO – Search Engine Optimization – Articles and blog posts connected with search engine optimization or SEO published in website blog posts of SoftLoom IT Solutions, Kerala, India.

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SEO Solutions for E-commerce Website

SEO Solutions for E-Commerce website? Are you looking for this?

Let us have an in-depth understanding of this concept.

When you run your business online you need to put in hard work. So that you can make it appealing to many people. There are ample ways  to achieve this. That is when the right SEO Solutions for E-Commerce will help you.

SEO Solutions for E-Commerce

Are you looking to incorporate aspects of SEO solutions to make your e-commerce website a success? You can also include your everyday market strategies to attract more customers. To help you achieve these targets, here are some simple yet effective SEO tactics you can use.

1. Optimize your meta titles

A meta title is a text that appears right after the title of a product. It is short in length. It consists of a small description of the product you wish to add to your e-commerce website.

Meta titles help your SEO because search engines read the metadata you include in your meta titles. And they help them decide whether your product is a good match for a certain customer. To make sure that your Meta titles are helping you attract the required customers there are keep a few things to.

First of all, you have to be mindful of the length of the title as it should not be too long. The shorter and simpler you keep them, the easier it will be for you to present your audience with titles which will seem a lot more interesting in the results of any search engine.

2. Use the right keywords

Find best keyword using a free SEO tool

The first thing that comes to anyone’s mind while dealing with SEO are Keywords.

Keywords are words or phrases which connect your content with your audience. Your prospective customer reaches your content when they search for the right keywords. Hence choosing the right keywords can affect the ranking of your content on search engines to a great extent.

You might not have great experience in creating and choosing the right keywords for your content. But it is more important to keep in mind that the keywords you choose will help your audience know what your content is about.

There are many ways for you to learn how to use the right keywords, especially if you are a new online business owner.

A helpful and very effective way is using an online Tool like KeywordTool. KeywordTool is one of the various SEO keyword generators available online. SEO keyword generator helps you come up with great SEO keywords without a lot of effort on your side.

You have another productive means of doing this is taking the help of professional writing services. Professional writing services such as Trust My Paper, Grab My Essay and Hot Essay Service are a few good choices. Here professionals in the field will help you correct and prepare keywords for every piece of content.

3. Avoid using duplicate audiovisual content

Don't duplicate content

One of the crucial SEO solutions for E-Commerce is to remember not to duplicate your audiovisual content.

To simply put it, you have to ensure that you never copy someone else’s audiovisual content on your own website. While this might seem like an easy way out at times, creating your own content is the best way to go.

The pictures and videos you share on your website should always be yours or your colleague’s. In case you decide to use another person’s content it is important to always give them credit for their work.

While this might not seem important, duplicate content will definitely show up on the search results. It will make your potential customers see that the content you are using doesn’t belong to you originally. This reduces the trust they might have started to build with your brand and it can cause a drop in your sales.  

4. Write the right product descriptions

Product descriptions are vital in informing your potential customers about the attributes of the product you are advertising.

Original and different descriptions containing the essential keywords will always work in your favor and help the products you advertise stand out from your competitors when it comes to the search engines they appear on.

For example, if you are selling a popular item on your e-commerce website, you should always try and rephrase the original description of the product. This is important because the original content is going to show up on the results of a customer’s search and they will easily be able to see that you were simply copying the description from someone else.

5. Optimize your URLs

URLs are important when it comes to optimizing your e-commerce website’s content for the various search engines. These addresses always show up on a search engine and can help your content appear higher up on the search results.

In order to achieve that, your URLs should be as short as possible, have a few special characters as possible and be straight to the point. Search engines can read the links you use for your content and a shorter and simpler URL will always rank better, based on what a person was searching for. Along with that, your pages will also tend to load faster and this can make the whole user experience a lot more pleasant.

6. Include product review

Last but not least, another thing that can help your content rank better online is through including various reviews of your products on your website. In most cases, when a customer is looking to buy something new, they will want to read a few reviews of it first in order to make sure they are making a smart choice.

Including reviews on the pages of each product you sell is going to help your products appear on the results of search engines your target audience is using.  They are simply going to help create even more ways for your potential customers to find our content and put their trust in what you have to offer.

Finding the right tools for your business’s needs

Whether you are just starting out or have been running your business for a while, you should always try and find more ways to improve your SE strategy and make use of every technique that can promise you more sales and better results.

While not every single tactic is going to be easy for you to follow, you will still get to learn a lot of new things and run your online business with a lot more ease. Which of these SEO solutions are you looking forward to trying for your business?

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Importance Of Keywords In SEO

How Important is Keyword in Search Engine Optimization ?

Importance of keywords in seo

Are the keywords important?

Here we are discussing about the Importance Of Keywords In SEO. Are they really important in SEO ? Yes, Keywords are important as they are an important element of SEO for every search engine, in absence of keywords search engine would not be able to search relevant content matching with the need of user who is searching for information. For a successful SEO campaign “keywords” play a very crucial role to make the campaign successful as these are keywords that let search engine to get the website or webpage identified for the user.

Types Of Keywords

importance of keywords in seo

Importance Of Keywords In SEO, When we discuss about keywords in SEO there are mainly two types of keywords:

  • Short tail

These are the most commonly used terms or words used over search engines.

  • Long tail

These are mainly phrases of 3 – 5 words. Long tail tends to attract less traffic as these are not very popular and are not as much used as compared to the use of “Head” terms.

Importance Of Keywords In SEO

Here is some points about the Importance Of Keywords In SEO.

importance of keywords in seo

High Visibility – Keywords help to increase the visibility of website or web-page as when an Internet user searches for a piece of information through the search engine, the search engine matches the keywords in search with those used in the content of the website and thus reflects the redirect link of website in the list of search result. This raises the visibility of the website over the Internet. It give us an idea about  the Importance Of Keywords In SEO. Keywords are always helpful for increase the visibility of our website.

Search Optimization – Keywords helps to enhance the result of the search and the appropriate list of result is generated. Keywords help to target relevant websites that have matching words against the same. Thus if a website intents that the SEO technology employed at it should perform at its best then the use of keywords should be kept at focus as it would divert the traffic towards website via the search engine.

Affects website’s ranking – Even after having high-quality content and in most simple and easy language over a website, there are chances that such website may not rank high in Google search just because of one reason that there is lack of use of appropriate keywords in the published content of the website. So always add keywords in the right place. It gives the idea that the keyword is alway very important in SEO.

Increased traffic – For an SEO point of view “keywords” play a very important role in redirecting the traffic or Internet masses towards the website as search engine produces result on the basis of keywords itself and if the website has appropriate keywords in its published content then the redirect link would be shown in search engine result which would redirect the traffic towards website.

Hope you enjoyed the post about Importance Of Keywords In SEO. Looking for more tips about SEO ? Check out our post about SEO Tips For New Website.

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SEO Tips For a New Site | Softloom IT Solutions

Major SEO Tips For a New site

Before launching a new website, we have come up with these 8 SEO tips for a new site to check. Since the day Google officially announced to consider Mobile-friendly sites. First, most of the people who are really serious about their online business. It has started switching to mobile-friendly sites as well. Improve the mobile-site design of your website so that it is easily accessible to the person checking it.

Make your site simple and less so that you can show complete details about any product or service in less space and in less time only.

SEO Tips For A New site

1. On-Page SEO

On-Page Search Engine Optimization is the key to success. If you are launching your website then there is no point in waiting for the SEO expert to do the optimization job for you. Do some research over the Internet and try to use keywords, Tags, Title Tags, and other tricks to optimize your page?

2. Quality Content

Create quality content before launching your site and keep posting it at a regular interval of time. If you are handling your website single-handedly, create good and quality content in bulk only before you launch your site and then post it at a regular interval of time.

3. Website Page Loading Speed

Website Speed is one of the first tools for getting success in the online market place. The Website Page loading speed is one such important tool that can either bring the flood of web traffic to your site or ruin your position in the online marketplace by increasing the bounce rate to your website.

According to the data collected by the experts, more than 70% of the website takes only 7 seconds to load the content. If you want to stand amongst these website owners then you really need to be quick.

4. Landing Page

SEO optimization tools direct the person searching for your site to your landing page only so there is an increase in chances of more web traffic to your site.

5.XML Sitemap

XML sitemap links all of the URL of your web pages at a single place so that the search engine can easily crawl and link to your site.

6. Focus On Long-Tail Keywords

long tail keywords

The result of long-tail keywords is accurate. Usually, it is seen that the short-tail keywords bring a flood of search results over the SERP page. Long-tail keywords direct the searcher to the landing page only.

7. Use Google Analytics Tool

Google Analytics Tool is one such tool that can really take your website to the ladder of success. If your site isn’t working or showing any error, this tool can help you to identify the error and fix it.

8. Off page SEO

Off-page SEO is concerning everything that doesn’t happen directly on your web site. Off-page SEO is concerning, among alternative things, link building, social media, and local SEO.

For launching a new website, these are the major SEO tips for a new site. For more information, visit our site.

 

 

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Tips to Boost Your Lead Generation Marketing Efforts For Your Roofer Plumber HVAC Contractor Business

Lead Generation Techniques

Long gone are the days when you could rely on your neighbors and friends to spread the word about your local contractor business for roofing, plumbing, and air conditioning needs. With the Internet nowadays, you need to have a strong online presence in order to get good leads for your company. Lead generation marketing is the strategy you need in order to attract potential clients to your business effectively. Here are tips to boost your company’s lead gen marketing efforts:

 

1. Design a very attractive website for your contractor business.

 

Today, customers and potential clients are increasingly dependent on the Internet. For their roofing, plumbing or HVAC needs, the quickest way to find a service provider would be to take out their smartphones or fire up their laptops and then search the Internet for the nearest supplier.

 

This means that your website has the potential to serve as your 24/7 digital business card. Your credibility and initial image heavily rely on how you present your business on the Internet. On most occasions, this is the first time that your potential customers would be introduced to your brand. You have to make the first look as impressive as possible.

 

A well-designed website can do wonders for your online presence. You have to make sure that you showcase all the required information for your customers in order for them to be able to reach you immediately: your office address, email address, and contact numbers.

 

Make it easy for users to navigate through your website, whether they’re using a laptop or on their mobile phones. When it’s very easy to load your website, you capture your target market. In addition, strategically place call-to-action or CTA links or buttons on your site. An example of an attractive CTA is, “Find out how you can save on your next plumbing project.” When your potential client clicks on this CTA link, you’re able to get their important information such as their name, location, and email address. Easily, you get a lead whom you know is interested in your company.

 

2. Hire a good lead generation marketing expert to work on your company’s website.

 

Lead Generation for roofing, plumbing, and HVACAs you’re the expert in roofing, plumbing, and HVAC, you need a professional to handle the lead generation for your website. Contact a reliable lead generation marketing expert such as ippeileads.com – plumber contractor to effectively strategize your online movements and to give your company the maximum possible online exposure and traffic. Having an expert service provider do this for you will give you peace of mind and confidence. Also you can focus on the critical operations of your company.

 

3. Be sure to showcase your contractor expertise on your website.

 

As the customer’s initial peek at your roofing, plumbing, and HVAC business operations, your website should have a detailed display of your services. Dedicate separate tabs for the services you offer. You may also show your previous projects in order for them to see your level of expertise and wide range of experience.

 

4. Keep your website updated with expert content related to your business.

 

Make the most out of your knowledge and experience in the industry by putting up blog posts and videos relating to your field of expertise. Writing and publishing attractive topics and videos about your projects and tips can drive traffic and potential customers to your site through Internet searches and social media shares. When potential clients see you as a credible service provider in roofing, plumbing, and HVAC services, they’re more likely to hire you.

 

5. Make sure your website utilizes search engine optimization (SEO) strategies.

 

Your published content and your industry experience aren’t the only things that will help attract clients. Another critical variable is your ranking on search engine results pages. Users rarely scroll down and flip pages on Google search results. They’ll usually click on the first few links that are shown.

 

In order for your website to come out as one of the top options when clients search online, you’ll have to use SEO strategies. Part of this is incorporating relevant keywords and quality back links. Which your lead generation marketing strategist can likewise help you with.

 

Regularly update your blog and video content in order to keep your website interesting to readers and potential customers. You have to aim for the first page of the results, with a higher spot on the list. When your website link is displayed as on the top, you’ll get better chances of being visited by potential leads.

 

Conclusion

 

Meet your clients where they are, which nowadays, is online. Don’t be daunted by all the technology that you have to muddle through. Lead generation marketing specialists can guide you through the whole process. And can help you succeed with getting strong leads that will boost your business.

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Different Types Of Online Marketing

The 2 main types of digital marketing are online and offline marketing. Offline marketing involves things like radio, television and phone advertising, online marketing is of 7 major categories:
Differences types of online marketing

Different Types Of Online Marketing Techniques

  • Search engine optimization (SEO)

  • Search engine marketing (SEM)

  • Pay-per-click advertising (PPC)

  • Content marketing

  • Social Media Marketing (SMM)

  • Affiliate marketing

  • Email marketing

    search engine optimization

  • Search engine optimization (SEO)

SEO is the advance process of optimizing your web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers and this helps in getting higher rank in SERPS.

  • Search engine marketing (SEM)

SEM  or Search Engine Marketing is the process of gaining traffic on the website by purchasing ads on search engines. Google AdWords is the most popular paid search platform used by search marketers, followed by Bing Ads.

  • Pay-per-click advertising (PPC)

Google AdWords or Pay-Per-Click is Google’s form of online advertising. Advertisers bid on “trigger” words and phrases that prompt their ads to show in sponsored search results. Advertiser pay a fee every time someone clicks on one of their ads. Commonly, SEM and PPC advertising are moves out through search engines, who charge advertisers a predetermine amount every time their ad is clicked.

  • Content marketing

Content marketing is mainly a type of strategic marketing approach which involves creating and distributing valuable, relevant, and consistent content to draw in and to get clearly outline audience and to drive profitable customer action. By making helpful content that gives worth for your target consumers, you’ll work to have interaction these leads and facilitate build awareness for your brand. Brand awareness is one among the foremost necessary advantages of content marketing.

  • Social Media Marketing (SMM)

    social media marketing

Social media marketing can do be a good way for businesses to satisfy their objectives in terms of building brand equity, improving client service, reaching new clients and aggregation customer feedback. If firms will produce social media content that has worth to others, they will connect with customers during a profitable means.

  • Affiliate marketing

Affiliate marketing is the method of earning a commission by promoting different people’s (or company’s) product. You discover a product you prefer, market it to others (usually through your blog), and earn a bit of the profit for every sale that you just build.

  • Email marketing

Email marketing provides direct contact with clients and allows you to drive prospective customers to your website.It has been a pillar for any business attempting to generate sales via the internet. In a  few steps, you can provide updates, exciting news, reminders, etc. to your customers in a fraction of minutes.

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Five Essential SEO Tips and Tricks

 

While last year was indeed significant year for the SEO, the most of SEO strategy that worked will continue to be effective in 2019. Here we list of the five essential SEO tips and tricks to consider in 2019. We describe Five Essential SEO Tips and Tricks below

Five Essential SEO Tips

1. Target Smart Keywords

Keyword research is one important SEO strategy that hasn’t changed much over the years, and will likely continue to be one of the most important to get right. It’s a necessary essential for success in on-page SEO, link building and content marketing. Honestly, if you’re going to be doing any online business, you’ll need to include keyword research in some capacity.

2. Follow Best Practices for On-Page SEO

Five essential SEO On-page SEO is still a important step to earning higher rankings. If you haven’t optimized your landing page content for specific search terms, we recommend that you mention a keyword 2-4 times on it’s assigned landing page. “Keyword stuffing” will not help you in 2019. On-page ranking factors can have a big impact on your page’s power to rank if optimized properly.

The important on-page factors that affect search engine rankings are:

  • Page meta description
  • URL slug
  • H1 or H2
  • Image alt-tags

If you use WordPress CMS, the simplest way to modify page titles and meta description is through Yoast SEO Plugin (they have a free version). It Shows a visual editor for your page’s snippet.

3. Improve Your Site Speed

Improving website loading speed & times, can be a major factor. It’s absolutely worth the time and energy. It’s not can it improve the website’s search visibility. But it will improve website user experience and it will reduce bounce-rates of website. We recommend checking out your site speed optimization guide. You can also see a case study of your website with GTmetrix. Start by heading over to GTmetrix and running a report on your website, and bookmark the URL for the report it generates.

SEO Tips and Tricks guides

Optimize Images: If you’re on WordPress, download an image optimization plugin like WP Smush or EWWW Image Optimizer. Both have free plugins, that can simply optimize the file size of the images on your website.

Minify JavaScript and/or CSS: This means that you can make certain files smaller, saving on load times. Again, WordPress has a more free plugins that can do this for you, like Better WordPress Auto optimize or Minify.

Leverage Broswer Caching: By leveraging caching, you can extremely improve load times for repeat visitors. To solve this, try a WordPress plugin like WP Rocket or W3 Total Cache.

4. Build Quality Links

There are many rankings factors in Google’s search algorithm. Back links have consistently been among the very important. In fact, you may remember a time ago when back links were so singularly important that spamming low-quality links surely helped improve rankings. Now, your link-building efforts need to be focused on quality over quantity.

If you try this five essential SEO sips and Tricks commonly using

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Social Media Metrics and Important KPIs

If I say about social media engagements and the metrics what comes in your mind first? Mostly the answer should be likes,comments and shares. But these are not only the metrics that considered as social media engagement and  KPIs.

There is no lack of data to track. Marketers don’t struggle with can’t having enough data. They trouble to pull the insights from all the data already provided. So to have social media monitoring process, we must have metrics to analyze.

The KPIs for modern social media teams to track are :-

  • Likes
  • Engagement
  • Followers growth
  • Traffic conversions
  • Interactions
  • Social sentiment
  • visitor goals
  • Shares
  • Web visitors from the social channel
  • Social visitors conversion rates

Social media is a valuable tool for building personal relationships with your audience. Also social media metrics should help you to determine the performance of your social media campaigns and the ROI from them. So the only way to ensure this however,is by tracking the right social media metrics KPIs – beyond your fan,followers, or ‘like’ counts.

When we use social media for business purposes we should consider this following factors :-

  • Are you reaching the Targeted audience?
  • Are you engaging with Targeted people?
  • How many of your social media fans are inquiring about your product or service?
  • How many of them actually become customers?

Through this section we will assist  you with identifying the full spectrum of social media metrics available to you for evaluating  your content and social media marketing, the meaning and importance of each,and how to utilize and improve them.

Here few will need to keep track of all these social media metrics, so choose the mix that gives you the most important information.

1. Reach in Social media

Understanding the Reach

Social media reach is the total number of unique account that were exposed to social media post. Media analytics metric that alludes to the quantity of audiance who have come across a particular content on a social platform such as Facebook, Instagram,LinkedIn,pinterest or Twitter,etc.

How to Track the Reach in Social Media

How to reach the track changes by platform, and not all the platforms will display this social media metric. Here we are introduce how to find out all the reach for some of the most popular social networks.

Facebook

At the post level,facebook displays a reach metric at the bottom of each post on your page’s home page. This is visible only to those logged into an account associated with those page.

Clicking on the “people reached” number will also open up and we could get the metrics for that post.

You can view the number of people reached for each post on the page’s Insights tab by selecting ‘Posts’ from the left menu on the desktop.

 On the Facebook Pages smartphone app, Insights just show the total measurement for the entire page. The desktop Insights ‘Posts’ section lists each published post are in reverse order, with reach displayed for both organic and paid versions of the post (if that post has been given a paid boost).

At the Page level, you can see the total reach of all these posts from the page for the selected time period on the Insights tab.

Twitter

In twitter that does not give a reach metric for the organic tweets.

LinkedIn

Click your profile  avatar at the top right side, and select your company’s page from the dropdown menu. Then you will be listed as an administrator for the page.

From the analytics tab at the upper side, select the visitors. The default view show the total page views for your company page for the last 15 days. Use the dropdown menu to change the view as to unique visitors.

Instagram

On this smartphone app, go to the company’s  profile page, and tap the graph icon on the top bar to the right of your account name.

The Activity tab shows you  metrics for all the activities around your account. Then to see reach for an individual post, tap the Content tab, scroll to the post you want to measure, and click on the View Insights.

Pinterest

Pintrest analytics at the top left, you could select a portion ‘people you reach’ from the drop down button. Then the graph shows the number of viewers of pins from your profile in order to day by day for the selected time period. Pinterest can’t display a reach metric for the individual pinned posts.

2 Impressions

What are impressions in social media?

An impression occurs any time a post will appears in a user’s timeline. It is depending on the network,the viewer may or may not be required to actually view the post, but could be counted as an impression and it to be recorded.

How to Track Impressions on different social media

The tracking of impressions is to be depending up on the platform you are using. Here is show how to findout the impressions for some of the most popular social networks.

Facebook

In Facebook only the paid promoted posts are provided. There is no impressions metric for the organic posts.

Twitter

Click on your profile avatar at the top right and select analytics from the dropdown menu.

The default view show your account’s total impressions for the past 28 days. To know about impressions for the individual tweets, click on the ‘tweets’ tab at the top.

The tweets are displayed in reverse order. You can sort it by the top tweets,tweets and replies, and promoted.

LinkedIn

Click your profile avatar at upper right and select your company ‘s page from the dropdown list.There you must be listed as an administrator of the page.

From the Analytics tab at top, select ‘visitors’. The default view shows the total page views 

Instagram

Go to the profile page and click the graph icon on the top bar to the right of your account name. Then the activity tab shows the aggregate metrics for all activities around that account. But impressions  are not shown for the individual posts.

3. Shares and Retweets

Facebook

The number of shares is shows the bottom of all post.

Twitter

The number of retweets on your profile, select Analytics from the drop down menu. And then click on the Tweets from the top navigation.

In twitter analytics retweets are shown  in with all other engagements in the overview. To show the number of shares for an individual tweet, click on ‘View Tweet Activity’ in that tweets listing.

Instagram

Instagram doesn’t provide any share metrics.

4. Likes, Reaction, Favorites

Facebook

A few years ago Facebook changed only ‘like’to a post to a range of verity  ‘reactions’ – ‘like,’ ‘love,’ ‘haha,’ ‘wow,’ ’sad,’ ‘and ‘’angry.’

If you click on the title of a post in that all list, the ‘Post Details’ will show you a breakdown of the number of reactions by each reaction type.

Twitter

To see the number of shares of an individual tweet, click on ‘View Tweet Activity’ in that tweets listing. Here all the engagement types, including favorites, are listed separately with their metrics for that tweet. Twitter analytics still use the older designation of ‘likes’ for the favorites.

Instagram

Instagram does not provide any share metric. But shows the likes for every individual posts.

5. Comments/Replies

Comments and replies, both are responses from the users, usually it appearing with and under the post.

Facebook

A user  can see the number of comments for any page post in their news feed on both desktop and the smartphone app. It appears at the bottom of any page post.

To view all comment metrics for a page you administer, click on the insights tab. So you could get the number of  engagements for the posts.

Twitter

In twitter, you can see the number of comments on any of your tweets in your profile at the bottom of each tweet.

Instagram

Instagram does not provide any sum of comments metrics for any accounts. If you like to click on the individual post, you can see the number of comments for that post.

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5 Reasons Why Your SEO Ranking Drop and How to Handle Them

“Help! My Google Rankings Dropped”
Here is some SEO rank drop reasons Picture this situation: You’re running a website that, at one point, held the top ranking on Google. Over the past few months, you begin to see your web traffic slowly dying down from millions of hits to a few hundred thousand hits, and then to nothing a few months after that. You search yourself on Google, but find your website is no longer on the first page, and you wonder why.

We have some of the possible answers that may be SEO rank drop reasons. Let’s take a look at five common reasons your web site may be losing traffic.

1. Your Website Violates Google’s Content Guidelines


Google has very strict guidelines about how they rank websites. If you find yourself with little or no traffic and look in your email to find a notice from Google, you have likely run afoul of Google’s policies regarding content.


The number one rule for Google is “Content, content, content.” If you have a lot of spammy or low-quality content, Google will penalize you. Keyword stuffing is a big no-no. These are just two examples of old, but still surprisingly common practices that will earn you a Google violation and cause your traffic to drop significantly. Refer to this article to find out about bad SEO practices you might still be using.
Google violations can be removed. You will need to check your Search Console account. Inside the Messages menu under Warnings, you will find any manual actions taken against you. The message will include instructions on how to have the manual action lifted. Follow these instructions. You will then need to petition Google to take another look at your website. If you pass, the manual action will be lifted.

2. Irrelevant key word

Another SEO rank drop reasons are Your Keywords Are Either Obsolete or Not Relevant to Your Region Using obsolete keywords is a recipe for disaster. When people search on Google, they are actually using keywords to simplify their searches to get the most relevant results. Google has become so advanced these days that it can even search websites based on location. There’s a hint for you, in case you missed it!
However, you also need to take into account that nearly all industries change over time, so if you’re one of those people that are asking yourself “Hey, I used this keyword x years ago, and it worked fine, why is it not getting me anything now?”, it’s because that particular keyword has likely become obsolete. Furthermore, keywords can vary by region. The best way to find out if you’re using the right keywords is to do keyword research. Use Google Trends to find highly-used keywords in your country, or join communities with similar interests. Sometimes you can find communities that offer amazing insight into your particular industry.

3. Spammy or Low-Quality Backlinks

This is also one of the SEO rank drop reasons, Just as low-quality content on your site can get you penalized by Google, you can also get penalized if you link to other sites that have low-quality content. Here’s why: In the days before the Panda and Penguin updates, websites used backlinking to rank on Google. These sites often had spammy or spun content stuffed with keywords users commonly put into Google. The result was that you would perform a search for something like “fish tanks” and get a whole host of… well, let’s just call them “Not Safe for Work” sites just for the sake of professionalism and good taste, shall we?

The point is that Google looks upon poor backlinking as a way to “game the system” so to speak. In essence, you’re trying to gain artificial hits using very questionable methods, and that doesn’t sit right with Google. The above example is a good reason why you should always check the quality of your backlinks.

4. Poor Website Speed

Poor web Site speed is most SEO rank drop reasons for our website, We know it’s tempting to use those free hosting providers you see floating around the Internet. After all, free hosting is a great way to cut costs and increase your profit margin, right?
Wrong! What you may not realize is that a lot of these free hosting plans offer what’s called shared hosting, which means the speed of the server on which your site is hosted is highly dependent on the amount of traffic going to that particular server. Since you’re sharing bandwidth with other websites, it’s quite possible that the amount of traffic will bog your site down tremendously, and nobody likes a slow website. Just think of what you would do if you encountered a business that had a slow website. While free hosting may work for the average Joe Schmoe that doesn’t expect to get a lot of visitors, a business has to show a lot more confidence than that!

5. High Website Downtime

It also another SEO rank drop reasons, This will leads us to another caveat with shared hosting: it doesn’t guarantee 100% uptime and may even have a bandwidth cap. Downtime on a website is bad for business. If a customer, or worse, a potential customer visits your website only to be greeted with a 404 error, it’s going to create the impression that the quality of your services or products is as bad as the quality of your website. Do yourself and your customers a favour, and look into dedicated hosting options. It will cost some money, but don’t you think the rise in traffic would be well worth the cost?

Hosting

If you don’t have the money, knowledge or staff to handle the large-scale management inherent to dedicated hosting, you might look into what’s called VPS hosting. This type of hosting is best described as a low-cost upgrade for shared hosting. You will still have some of the bandwidth limitations, but every website has a dedicated partition on the server, so each site runs at a higher speed. This type of hosting is great for small businesses because of its typically low cost.

Your chosen hosting company will likely offer different types of hosting plan. Most, if not all of them, will offer dedicated hosting, no bandwidth cap and a high amount of uptime. Some services are quite affordable, while others are on the expensive side. Be sure to choose a plan that best fits your business as it currently stands. You can always upgrade to a higher plan later if the influx of new customers becomes too much for your current hosting package, and upgrading will cause very little downtime, especially if your provider can guarantee a high uptime. Just as not enough hosting can cause a serious drop in traffic, too much hosting might take a larger bite out of your profits than you can effectively handle.

Conclusion
SEO is the life blood of any website. There is no “easy way” to get your website to the first page on Google. Using the wrong SEO practices can reduce your website to nothing more than a collection of bytes sitting on a server. It takes dedication and hard work to rank high on Google, but the resulting web traffic you will receive is well worth the amount of effort you put in. Hopefully, this article will help you with your quest to the top.

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SEO-On Page Optimization Techniques

On page optimization

SEO, Search Engine Optimization is a process of increasing number of visitors to our website, by obtaining a high page ranking in the  search engine results. We are using two techniques for this. One is On page optimization and another one is Off page optimization.

After website analysis,On page optimization is one of the first step of SEO which every webmaster should look into. On-page optimization is used to optimizing each web page, for getting higher rank in search engine results. The optimization is done inside the website code.

SEO Title Tag

Title tag is one of the most important website optimization element. A title tag should be short but descriptive enough because when a user search in google, Title tag should be the first thing that all users check. So it should be attractive and make them curious to open our page. The HTML code for the title tag is:

<title>Write The Title</title>

Title tag

Main things that should be include in our title tags are Keyword that we focused should be included in title tag. Title should have a meaningful description. Full capital letters are not allowed. Character limitation should be between 55-60. No spelling mistakes and grammatical errors should come. Unique title give for each page. Title should not be more than 3 words. Title should be have 512 pixel width. Impressive title give then CTR (click through rate) will increase. If no title given, then Google shows probably H1 as the title. In case of H1 is not good then Google will take H2 as title.

  • Snippet

The result  that Google shows to the user in the search results is a snippet. The title in blue, the URL in green and a description that Google shows together called a Snippet. We also using anther snippet called a Rich snippet . It shows extra information between the URL and the description.

snippetSEO Meta Descriptions

Meta descriptions  describes and summarizes the contents of your page to search engines. It have a great role in On page optimization. The HTML code for the Meta descriptions  is:

<head>

 <meta name=”description” content=”Writ the description.”>

</head>
Main things that should be include in our meta descriptions tags are For a page, Character limitation should be between 155-160 and For a post, Character limitation should be 155 because it needs to insert post publishing date. Like title tag, No spelling mistakes and grammatical errors should come . Use Unique meta descriptions give for each page and Meta descriptions should be have 1024 pixel width. If no Meta descriptions given, then Google will take some highlighting contents from web page. If web page don’t contain much content, then Google will take links, text etc…

  • Meta robots tag

Meta robots tag is a tag that tells search engines what to follow and what not to follow. It’s a simple code that gives you the power to decide about what pages you want to hide from search engine crawlers and what pages you want them to index. An example of a meta robots tag code would look like this:

<meta name =”robots” content=”index”>

  • Nofollow – Tells the search engines robots to not follow any links on the page at all.
  • Noindex – Disallow search engines from showing this page in their results.

Head Tags – H1 to h7

Head tags is used  to highlight certain parts of your website.  There are several tags in html. They are H1, H2, H3, H4, H5, H6. H1 should be used to define the most important section of your page. User mainly attract to H1 tags.

Head tags Image optimization

All uploaded images filename should be saved with related to that image description. Images should be added with respect to the page contents. In HTML part alt text is added for each image related to image description.

Content Optimization

Content is the king in SEO. And it is mainly decides it’s position in search results.  Contents should be always linkable to users. Anchor text is the hyperlink added text.Focused keywords should not be used as anchor text. Use our keywords at the beginning of sentences and arrange them in simple sentences. Keyword density is defined as the density of  keywords in content should be always between 2-5%.

On page optimization Techniques from Nivea Joy

 

Nivea Joy

 

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Best Lead Generation Tips with Content Marketing

Lead Generation Tips

This blog post can help you to improve your knowledge on lead generation tips with content marketing.  Article is mainly useful for digital marketing professionals, content marketers & SEOsLead Generation Tips with Content Marketing

One of the most important components of inbound marketing is the Content. If the content is not relevant, compelling or timely, inbound marketing may not be able to succeed as a form of lead generation tool. Your website might be thought of as a marketing machine, but technically speaking it is the content that should be considered as the fuel; the fuel which generates the leads, drives the conversions and creates engagement.
Yes, that doesn’t sound too easy, doesn’t it? But contrary to how it sounds, creating compelling content is not an easy task. The entire process boils down to one simple thing – and that is getting the most apt content for the right audience. Here we have given you some tips which would help you generate leads.

Get in touch with your Principal Personality

Like we just mentioned above, great content is that which is apt and that which speaks to the audience; the audience which is considered right for you. All this needs to start with the personalities of the buyer – that is your target audience’s representations. This is where your creativity and research should come in. Your content would not be able to bring in any apt leads if you are not familiar with your buyers. You need to create buyer personalities so that you can create targeted content as well. Start the process by asking questions – question their goals, concerns or motivators. The following are some questions you should be asking while creating the buyer’s personality.

•    What problems is she/he trying to find a solution to?
•    What concerns does the industry bring up?
•    Is the buyer a decision maker? What would his/her role be in the company?
•    What are the factors that drive the buyer’s needs?

Use Analytics to your advantage

You need to use the analytics in such a way that they work for you. Take advantage of the site’s analytics and use them to create compelling content as per your buyer’s personalities. Give attention to the most popular pages or posts. When you go through popular content, you would get an idea of what the visitors consider as interesting. You would find out the rates of bounces as well. If you find that too many new visitors are ‘jumping off’ the site then that means that something is wrong and that you need better and good quality content. Use the metrics and get in touch with the factors which drive page views, landing page conversions or page views. Run A/B testing, analyze, monitor and see what is working and what isn’t. So a landing page development must be completed after grabbing enough lead generation tips.

The following are four ways in which analytics can be used to boost leads
Find out what kind of content brings in more site visitors and connects with them.

•    The CTA or call to action content’s alignment needs to be improved.
•    The rates of visitors which get converted to leads across channels needs to be compared.
•    The content that is reproduced needs to be successful.

The Content Needs to be Audited

You might be an expert or a long time creator of content. But you still need to take a breath and evaluate the content. This is extremely important as far as the lead generation campaign goes. Everything boils down to the most important motive which is to align the content with the personas of the buyers. When you audit your content you might come up with some loopholes or errors which would push you to cut them out and get right on track.

•    You need to make up a spreadsheet and make an inventory of the content’s catalog right from the previous year. Take into account everything right from eBooks and blog posts to presentations and Webinars.

•    Make up groups of the type of content, the topic, the persona of the buyers, the creation of data and the customers or leads that have been generated.

•    Bring up each of the buyer persona profiles and take a note of the content that was created for every persona. Check how many was based on text and how many say based on the visual content.

•    Check the response rates for each audience and content.
The audit findings for the content can help you in the content marketing strategy. It is pretty much like a roadmap for you. Whatever you learn from the audit, apply it and keep a track of the results on a periodic basis.

Line up the content and the buying cycle

Through the entire buying cycle, the prospect’s behavior might differ. While a customer is in the research phase, he might have a different interest as compared to a customer who is in the evaluation stage. Hence, to generate more and apt leads, you need to align your content with the entire buying cycle. Imagine yourself as the buyer and think of the various issues that might matter to you during every stage of the buying cycle. The content that is created for the sake of generating awareness would be naturally different from the content which is created for the purpose of lead conversion into customers.

For example, a prospect who is in the research phase might have just come to know about your brand. So then is this person the right candidate for content that is educational? Yes, Absolutely!

You need to make sure that the content is right for every stage of the sales process – Knowledge, Research, the comparison and the final purchase. It has been seen that the kind of content can actually affect the decision of the buyer at particular stages of the cycle.

Knowledge – Educational Webinars, social media updates and Blog posts.
Research – Tip sheets, eBooks, videos on how-to, industry reports and webinars.
Evaluation and Comparison – Data sheets, case studies, customer testimonials and demo videos

The final purchase – Live Demos, analyst reports, free trials and consultation
Set and commit yourself to a budget for the ongoing content.
It is but obvious that resources are needed for content marketing. In fact, online content is probably another mode of paid advertising. Some of the marketing funds need to be allocated to ongoing content creation. If required, move some funds to content marketing and development from other paid media. This is how important content is. This way you would better your offers, bring in more leads and convert those leads into customers.

The conclusion – Lead Generation Tips

Imagine you are a sales manager at a fashion retail store. A customer walks in and is just browsing around. Whether she becomes a customer or not, depends on how you approach her. If you start pushing a dress on to her; you might throw her away and get her annoyed. This is her awareness stage. So depending on what she is looking for, you need to educate her and give her the information that would be useful to her. Be open to questions. If she finds you impressive and the information that you gave her as useful, she would be open to the idea of coming back and picking up more dresses.

This very same concept is applied to online buyer personalities. Buyer personas differ during every stage of the buyer cycle. Some might be just weighing their options while some might be ready to purchase. However, the one thing that is similar in all stages is that the buyer wants themselves to be approached in the right way.

The right content needs to be aligned with the right audience with the help of marketing intelligence. Also the content calendar needs to be regularly evaluated to make sure that pathways are laid out for the generation of leads.

But mind you, once you have attained your goals of lead generation the content alignment should not end. It has been seen that usually out of the leads 50% are qualified enough but are not ready to buy immediately. Hence, the content creation needs to be able to solve their problems. You need to make sure of that. Your leads need to be nurtured; and there needs to be an ongoing tactic for it.

Make sure that you implement all the above important points and build the groundwork for a thriving lead generation platform. Combine your content with social media, SEO, nurturing of leads, analysis and measurement and thus charge up the lead generation campaign.

If at all you are ever doubtful, you just need to evaluate the process from the point of the view of the buyer. You need to ensure that you push solutions and not push purchases.

If you like this blog post on lead generation tips with content marketing, please feel free to share with your friends and you can give your suggestion in comment portion.

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