SEO Articles – Search Engine Optimization Posts – SoftLoom IT Solutions

SEO – Search Engine Optimization – Articles and blog posts connected with search engine optimization or SEO published in website blog posts of SoftLoom IT Solutions, Kerala, India.

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How to target your product in multiple cities without hurting your SEO

How to target your product in multiple cities without hurting your SEO

How to target your product in multiple cities without hurting your SEO? Your nearby cities are an integral part of your Local SEO. Let us explore in detail all about local SEO strategy.

You may have faced several times the situation that targeting the audience of multiple cities. You have to rank your keywords in cities name like ‘flower shop in Kochi’ or best seafood in Kochi, etc. Now you think, keywords that target multiple cities will help in your SEO? The answer to this question is local SEO. Let us look in detail does local SEO hurt you or benefit you.

 

Why local SEO is important?

Mainly, there are two reasons for local SEO.

 

1 Local SEO attracts foot traffic.

Think about a situation where you go out for some enjoyment with friends and staying somewhere in the city for a night. And take your Google search and search for the best food in the city. After finding a location what you do? Do you just order your food and wait inside your room or get out with your friends to conquer that food destination? The studies say that more than 50% of people search in Google for location-based service is for a direct site visit. Nearly 46% of Google visit is location-based.

 

2 Local SEO rank you Higher on Google

 

Local SEO does 2 things for you

  • Traffic to your site and
  • Increase your keyword ranking

How to target your product in multiple cities without hurting your SEO?

Local pages are Good or Bad for SEO

During the older times of SEO, local city pages are mainly used for stuffing the keywords.  That means you create a page and write content about your keyword. For example, flower delivery in Kochi, Flower delivery in Thrissur, etc. And change this city names by copy-pasting the content on each page appropriately. This results in multiple pages with the same content. And finally, your page is penalized with Panda Update. In this way, local city pages may affect your SEO badly. But it is not if you have done it properly.

 

Make each city pages as a unique one

If you want to list all the cities in your pages, then just include them in a single page instead of creating separate pages. You did not need individual pages to rank based on cities in most cases. Although, even you can create individual pages but make sure that the content on each page must be unique.

Some tips to optimize for Local Search

  1. Google My Business

Google is ultimately stand to bring information to its users. So, adding your business to Google my business will help Google to verify you and add to SER Pages. Google My Business is free and easy to use. With a proper description and title, optimize your profile. Customs reviews and replays can help you much more in the ranking. Your company name, phone number, and working hours are mandatory details you should provide with.

 

  • Build your Internal Linking Structure

The internal linking structure will boost your SEO. They can do great things on your website.

  • Improve your page navigation

  • Help Google to find your best and important pages

  • Also, improve your website architecture

All this help you to improve your ranking on Google and increase the chance of discovery by people who are doing a local search.

  • Build your NAP citation

NAP stands for Name, Address, and Phone. These are your general business information. So, firstly you have to give your NAP in your website itself. Place it at the bottom of your home page, that are usually easy for people to find. And also submit your NAP in online aggregations for publicity like Yelp, TripAdvisor, Microsoft Bing, etc.

 

  • Optimize your site for Mobile devices

Nowadays, people always seek their mobile phone for each and every person needs. So, most of the searches came from mobile devices. So, you certainly optimize your pages for mobile devices.

 

What do you understand from all these? Local SEO is important for you, but at the same time, it hurts you if not done properly.

 

 

 

 

 

 

 

 

 

 

 

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Why Online Businesses Invest In SEO Tools

Why Business Invest in SEO Tools?

Creating perfect SEO strategies is hard enough, so why make your life harder?

SEO tools help take the guesswork out of SEO and let people with minimal experience compete with the big guns in their niche. Investing in SEO tools increase your business and it helps more reach to your business. So your businesses should invest in SEO stools to get better results. Here we are discussing why Business Invest in SEO Tools?

What Are SEO Tools & Why Do We Need Them In Business?

SEO tools are used to investigate what makes a specific web page rank while giving you pointers on how to do it yourself.

The tools can be used for a wide range of tasks, including:

  • Keyword research
  • Backlink checking
  • Rank tracking
  • Site audits
  • Page speed improvements
  • And much more

 

Some SEO tools focus solely on one specific SEO factor, while others provide a full SEO suite, like Ahrefs or SEMRush for example.

But why do you need SEO tools?

The most significant reason is that your competitors will be using them.

If you want a chance of leveling the playing field, you need to be using them too.

If you don’t, you’re going to find it difficult to challenge your competitors.

Free SEO Tools Vs. Paid SEO Tools

A common misconception is that SEO tools cost a lot of money, but this isn’t always necessarily true; there are plenty of free SEO tools out there.

But there is a problem with free tools:

They are very limited in data, which makes it hard to get a complete picture.

Let’s take free keyword research tools as an example:

Using free tools to research keywords takes a long time, mainly due to the hoops you need to jump through.

They bring very limited data, which means you need to experiment and play around with the data before finding the perfect keyword. It’s not just the amount of time you need to spend on research; it’s the amount of depth they provide too.

Free tools don’t provide you with nearly as much information to make informed decisions or find better keywords with less competition.

This is why people usually prefer paid tools over free tools. Premium versions unlock the tools’ full potential, making it easier for the user.

But there is more to paid tools than this.

When people pay for the tool, it enables the owner or developer to update the tool and enhance its features.

There’s an old saying, “you get what you pay for,” and it’s a valid statement with SEO tools too. So, if you want to spend your time wisely and value your sanity, it’s highly recommended you go for a paid tool. Invest in SEO tools and get a good result. So businesses should invest in SEO tools. it is an asset to the business.

Top 5 SEO Tools On The Market Today

As mentioned earlier, if you want to stand a chance at competing with the big fish in the pool, you need to be using the best SEO tools.

Without them, it’s doubtful you’re going to succeed in your efforts.

So with that said, what are the best SEO tools on the market today?

Below are five of the most advanced SEO tools for you to use. Each tool below can significantly improve your rankings or guide you in the right direction. So businesses should invest in any of these SEO tools.

Ahrefs

Ahrefs may have started its life as a backlink checker, and its superpower is still backlink checking. But it now focuses on being a complete SEO suite.

Ahrefs features the most extensive backlink index, making it an excellent tool for competitor backlink analysis or checking your backlinks’ health.

But it can do far more than this now:

Ahrefs can perform site audits, which shows you areas of your site that isn’t working or could be working better.

But more importantly, it tells you exactly how to fix the problem.

Another great feature of Ahrefs is Keyword Explorer. This helps you find new keywords and topics to use on your site.

Ahrefs full suite of tools can help any business get ahead of the game.

ahref seo tools

 

RankMath

RankMath is an SEO plugin very similar to the popular Yoast plugin. Only RankMath far outperforms Yoast, and it’s not just because it’s free to use.

The plugin helps you optimize your on-page SEO for free. But offers features you would normally only see in paid tools.

rank math tool

The SEO plugin identifies issues on each page of your site based on 30 known SEO factors. This means you can rest assured all of your on-page SEO work is perfect before publishing content. More importantly, you can go through all your old content. They offer easy migration, which is one less thing to worry about and the tool is entirely free to use.

Surfer SEO

Surfer SEO is a tool that helps you create perfectly optimized content that ranks. It analyzes your content and compares it with the top 10 pages. Their SEO tool uses over 500+ on-page signals to ensure your content can compete with the top-performing pages. And it doesn’t just help you create new content. It can also audit existing pages and show you all the areas that need improvement. Many people see overnight results with Surfer SEO, which has made it one of the hottest tools on the market right now. So your businesses should invest in SEO stools.

Surfer SEO will generate a full list of keywords to use in your content and how many times you should use them. Along with suggesting some topics to cover based on Google snippets.

The SEO tool offers three price plans…

surfer price

 

 

The SEO plugin identifies issues on each page of your site based on 30 known SEO factors. This means you can rest assured all of your on-page SEO work is perfect before publishing content.

More importantly, you can go through all your old content. They offer easy migration, which is one less thing to worry about and the tool is entirely free to use.

Surfer SEO

Surfer SEO is a SEO tool that helps you create perfectly optimized content that ranks. It analyzes your content and compares it with the top 10 pages. Their SEO tool uses over 500+ on-page signals to ensure your content can compete with the top-performing pages. And it doesn’t just help you create new content. It can also audit existing pages and show you all the areas that need improvement. Many people see overnight results with Surfer SEO, which has made it one of the hottest tools on the market right now.

Surfer SEO will generate a full list of keywords to use in your content and how many times you should use them. Along with suggesting some topics to cover based on Google snippets.

The SEO tool offers three price plans. The only difference is the cost of the tool is cheaper if you pay for the tool annually. Online businesses should invest in SEO tools and take good results.

SEMRush

SEMRush was one of the tools that pathed the road for keyword research, and still today it’s an incredibly helpful tool.

Now the tool has become more of an SEO suite and can help with things like:

  • Backlink checking
  • Keyword research
  • PPC AD
  • Site audits

The tool focuses on saving you time and money by showing you the areas you need to concentrate on.

This helps you build concrete strategies to overtake your competitors. The price plans work in a similar way to Ahrefs…

Online businesses should invest in SEO tools and take good results. Decision-making is important before investing in SEO tools so choose the best SEO tool to invest in.

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What is structured Data for SEO? How it is beneficial for doing SEO?

The SEO world is discussing Structured data for several years. At the time of implementing this, Google, Bing, Yahoo and Yandex together think that it makes a great change in SEO. However, a very small percentage of people use structured data for  SEO purpose. The reason is the lack of knowledge about it.

Structured vs unstructured data

Along with structured data, you might hear some words like schema.org, microformats, microdata etc. The majority of people don’t really know the distinction and similarities between these. In this article, we are going to answer some of your common questions. For example, what you mean by structured data? How to implement it? How structured data favor your SEO?

What is Structured Data?

Structured data is any content that is in an organized form. If you have contents of irregular format, arranging it in to understandable tabular form  can be considered as an organised one.

Consider an example given below:

Following are some kind of text notes;

morning 7 am – Gym

9 A. M breakfast

reach the office at 10

It is just some text that says the morning schedule of someone. Now I am going to organize this data in a structured manner.

Time                                 Action                              Venue

 

7 A. M                                  Morning Exercise               at Gym

9 A. M                                  Conference Call                 At home

                               10 A. M                                Seminar Presentation       at New Town Auditorium

Now, it becomes ordered and structured. When it comes to SEO, structured data is the implementation of some type of markup for the web page. And it provides some additional information about that particular page to users. This markup helps search engine to better understand the purpose of that page.

How to implement Structured data?

We can use different methods to implement data. Before getting into it, you must be aware about the term called ‘Vocabulary’. Vocabulary is some concept and its relationship describe some area of concern. Vocabulary is the common words or phrases used inside the Structured data language. Nothing more, but you will clear this on the way.

implementing structure of data

There is some syntax that commonly supported by search engines. They are microdata, JSON-LD, microformatsa and two common vocabularies are known as Schema.org and Microformat.org. Schema.org is a vocabulary that supports the Markup of structured data in an HTML document. However, schema.org can be used either with microdata or JSON-LD syntaxes.

Microformat is a vocabulary and markup syntax too. In other words, microformat is a method of adding semantic information to an HTML document. And it uses some defined markup structure that relies on the HTML attributes.

I hope now you have got some idea about Structured data and Vocabulary. The most commonly used vocabulary to markup your website is Schema.org. Some websites are using Microformats.org.  Thus, you can use different syntaxes with these vocabularies. Such as, for schema.org the better way to adding a markup to your site is using either microdata or JSON-LD syntaxes. Using Microdata markup we can integrate the structured data into the main HTML of the Page. Whereas, JSON-LD uses JavaScript objects to add markups to the head of the HTML page.

For SEO, microdata approach is the most recommended one, but Google improved their JSON-LD in past years and hence JSON-LD took lead over microata. But Bing does not support JSON-LD.

How Structured Information Benefit your SEO?

Google, Bing, Yahoo, and other search engines promote the use of Structured data and utilize the benefit from it, by implementing properly. The main benefit includes search result enhancement like rich snippets, rich cards, carousels, knowledge boxes, etc. And providing deep information about the website.  As I mentioned earlier a well-organised data display your page in front of search engines with much more accurate information about the content of your web page.

 

Benefits of using data structured

 

Rich search results – Which includes enhancement of image and other contents to understand by search engines.

Rich cards – Is a variation of rich search results. And designed for mobile users.

Enriched search results – It includes interactive features

Knowledge Graph – Provide information about a brand or a product.

Breadcrumbs – For added attraction and enhancement of your result view.

Carousels – Multiple results are visible in search results in a carousel-style.

AMP – AMP Pages have appeared in carousels with rich results for mobile users.

 

Try to read How web Design Affect SEO?  to know more about an organised manner of website.

 

 

 

 

 

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Important On-Page SEO Techniques To Rank Your Website

On-page SEO techniques are considered one of the most important processes you can follow for achieving higher rankings in a search engine’s organic results. Doing that can increase the traffic to your website. It refers to the optimization of website structure and content – anything that is done on the page of a website. They categorized as basic and advanced practices. In this post, we will discuss both the basic and advanced practices in on-page optimization.Important On-Page SEO Techniques

Important On-Page SEO Techniques

#Title Optimization

The title is the important portion of the snippet which is shown in the search results of the search engine. There are some important points to notice when we optimize the title. It is the most important On-Page SEO Technique.

  • Write a short and descriptive title.Title tag Optimization
  • The title should not contain full capital letters in whole characters
  • Its character limit is 55 to 60 and the pixel width limit is 512
  • Title must be unique
  • Spelling mistakes and grammatical errors are not allowed.

If no title is given, h1 will be taken as the title.

#Meta Description Optimization

It is the descriptive portion shown in the snippet. And, Description helps both the user and google bots to get an idea of the content inside the webpage.

  • It must contain the focusing keyword in the beginning.
  • It must be unique.
  • Its character limit is 155 to 160 for pages and within 155 for posts because it contains the date of publishing already and that space is minimized.
  • Its pixel width limitation is 1024.

#h1 optimization

h1 is considered as the visible portion of the content-the main heading inside the page. Headings give us an idea about the content below that.heading tag optimization

  • Use the keyword in the h1.
  • 8 or 9 words are accepted for h1.
  • There should be only one h1.

#h2 optimization

It is preferred to provide one h2 If the content divides, two h2 can be used. The h2 must be related to the content written below that.

#Content Optimization

Content optimization is done to improve the quality of the content. If our content does not have the quality that search engine demands, it cannot help in the ranking of your website. Making the audience attracted to the content is also important to get leads to our website.

  • It must be unique and good content.
  •  Sentences should be simple and that is understandable by the common audience.
  •  Use focusing keyword and its phrases in an acceptable way in the content.
  • Arrange the focusing keyword before a comma or full stop.
  • Use bold, underline and italics to make it attractive to the user.

#Anchor tag Optimization

The anchor tag is used to provide links from our page to another page on our website or to some other website. Anchor text is the visible portion highlighted in blue color where we click to go to the redirected link. It is an important tag because it boosts up the crawling process. One thing to notice is that never give a link to a competitive one. It will be like feeding the enemy.

#Keyword Optimization

SEO Keywords are those words in your content that drive the user into your website when they search with that in the search engine. So selecting those keywords is an important task in on-page SEO. We must analyze the keywords and choose thkeyword optimizatione best and relevant keywords among them having a higher search volume than others.

 

  • Use the keyphrases in the content.
  • Do not stuff the keywords.
  • Use the Keyword in slug and title.

NB: While conducting keyword optimization your website or in a web page, try to avoid using duplication title, same keyword for different pages or posts of a single domain, to avoid issues like Keyword cannibalization, which is clearly explained by Matt Diggity.

#Image Optimization

Images are much important thing on the webpage. More than the information given by bulk contents, images can reach out and attract the audience.

  • Choose the best images that match your content.
  • Upload the images after giving a proper file name and without space between the words.
  • Giving alternative text to the image will help web crawlers to understand your image.

All the above practices are the major On-Page SEO Techniques.

Apart from this, we can also perform Advanced tactics that can enhance the ranking and the attractiveness of your website.

 

Advanced SEO Practices

#Open Graph(OG) Optimization

OG Optimization

Every click on the post that you shared on social media is valuable. It is important to attract and get maximum clicks from social media. In OG Optimization, we can customize the way in which the post that we shared in social media appears. By adding images, and giving a proper title and description for the post that you share, our posts can be taken into another level which can generate a call to action to the viewers.

For WordPress sites, the OG Code is auto generated in it for the posts that you publish. The above code is the code for OG. On other sites, this code can be copied and paste in its head section. Give the relevant title, description and choose the image and customize those as you desire.

#Schema Markup

It is used to make the appearance of your snippet and that area in the search results more attractive with additional features. They provide webmasters with a wide range of possibilities to enhance search appearance. By adding pieces of information like star rating, image, event and so on, it gives a specific idea to the search engines about our service and boosts ranking. Schema is the preferred markup method for search engines like google and Bing.

For doing schema markup, you can make use of tools available online to work on the structured data.

 There are other tactics like AMP Optimization, off-page optimization, Social Media Marketing to improve the ranking of your website.
If you give good attention to the on-page practices that you can do on your website, you can achieve good results in ranking on google search results.

 

Here are some Important Tips to Boost your SEO ranking  Click…………… HERE

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Instagram Analytics Made Easy Social Blade

Simply put, they track user statistics for the largest social media platforms in the world.  These statistics and analytics will allow you to better understand user growth and trends. However, Instagram Analytics Made Easy Social blade, Instagrammers, who have their YouTube channels, can use it to compile data from YouTube and other social media platforms like Mixer, Daily Motion, Twitch, and Twitter. The tool uses this data to create statistical charts and graphs that track your account’s growth and progress.

analytics-made-easy

Instagram Analytics Made Easy Social blade

●entails information such as future estimations and projections, and estimated earnings, giving both easily decipherable graphs and numerical data.
● Statistics are available to anyone for free. You just need to have Social Blade’s smartphone or website app.
● The tool currently tracks over 24 million YouTube Channels and 2+million Instagram profiles.
● It reaches nearly 8 million unique and registered visitors each month. A good number of those users check the site daily.
● provides support for its users via several channels. Their robust support ticket mechanism welcomes you to ask questions about their products and services.
● The tool provides premium channel management and consulting services to help you grow your online presence. It helps in establishing personal brands.
● It had already helped Instagram draw its statistics in 2014-2015.

Using Social Blade

The first step is to enter the username of the creator. If you want to view the statistics of an insocial-blade-helpsfluencer with an Instagram analytics Made Easy Social blade, this process is mandatory. Go to the Search bar and click on the button.

● Social made provides simplified analytics right in front of you. By seeing the geo-locations of your views, likes, and comments, you can make content for that lot.
● In the next step, you need to select a profile for viewing. The tool then finds a list of prominent influences that fit into your search, showing each name.
● Step 3 is to know general scores and ranks. Right after you enter the dashboard, you can see almost all influencers’ analytics. However, it’s an aggregated view. The analytics include many ranks and domains.
● Although many Instagram users do use Social Blade, it’s fundamentally a YouTube tool. It used to have scanty features for IG before, but people still bank on it due to its level of accuracy.

Spotting fake Influencers with Social Blade

fake-influencer

Around eight years ago, there was no such thing called Instagram. A blogger’s life used to be much different. That was the time when TOTS 100 got IG into the fold as a metric for ranking their blogging fold.

● Therefore, Instagram’s mercurial growth has also led to some unscrupulous activity amongst social media adherents.

● Bloggers are now joining the bandwagon of buying likes/comments and buying followers for their IG pictures to get ahead of the rate case.

● Many people also buy auto it likes to catch up. For some bloggers, it could be very frustrating because they have worked tirelessly get to where they are.
● Those bloggers and the summation is that bloggers who purchase followers through sites certainly have no concrete influence.
● It means that influencer bought likes, which is legit, but people can have their opinions.
● Another way in which you can use the tool is to look at the follower count of an influencer on a daily. It shows how many followers the person is losing or gaining each time across at the period

Identifying and Vetting Influencers

If you can identify some potential or prospective partners or brands, you can test and evaluate them by using Social Blade. The reporting tool provides influencer data at no cost.

● It’s indeed a great way to see if that person has a natural following or not. The tool shows his/her growth curve.
● You can take case studies of fitness influencers, a niche that experiences the maximum clickbait and business of buying followers.
● Social Blade depicts their Instagram statistics in the form of a chart.
● It shows whether the person’s followers increase or decrease. It shows the figures for the week per week.
● It shows how many people that influencer is following. The tool also highlights their media mentions to ascertain their partnership with brands.
● Finally, if you go to the bottom, you can see the chart that shows the follower growth of the user over the 5 years or so.
● You need to look for a natural curve of growth, sans any sudden highs or spikes in the numbers.

Any hiccups?

Social Blade provided more transparency and flexibility in influencer marketing for Instagram.
● In any person could access specific insights for another person’s account.
● This implied that a marketer or brand could analyze an influencer and celebrity more deeply before deciding to collaborate with them.
● Gaining 40-50k followers in a day is a fairytale.

It’s rather too early to predict Instagram’s influencer marketing, but it’s certainly true that some marketers, influencer firms, and brands could try shifting their focus on other networks that provide them with more transparency.

Author’s Bio:

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.

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SEO Tips for Perfect Blog Post 2019

A well-written blog can be ignored completely if the best SEO tips for the blog have not been applied. Good search engine optimization methods are important if you want a good rate of traffic to read the post. For instance, if the post you have written does not have important keywords, it would not be ranked on the first page of results. This is a big setback in terms of the traffic rate.

People do not have a positive mindset of searching through the results that are not present on the first page. It is a fact that the top links are displayed on the first page. Hence, if you are going beyond the first page, you are considering the web links with lower standards. Thus, for a post to get attention from maximum people, it should be ranked highly.

How long should a blog post be for SEO in 2019?

The length of a blog post affects SEO results. In the year 2019, on a generic scale, a good blog post should have a length of 1000 to 1200 words. Again, this is a generic estimate and the topic on which the post is being written makes a difference. You may be writing a post on a topic that can be stretched for 800 words only. Hence, there is no reason to stretch the post unnecessarily for 1000 to 1200 words.

At times, blog writers have to prepare posts on a descriptive topic which people want to know about. For example, when you are writing a post on “The global IT conference of 2019”, maximum possible facts have to be included. The title of the post shows that this blog has a time restriction and people would most likely go through it after the year 2019.

Blog post length is not more important than readability.

When a reader checks the title of a blog post, he is not interested in checking the word count. For him, the uniqueness and presentation of the content are more important. If the content is captivating, the reader would read the post with attention irrespective of the length it has.

Similarly, if a post is perfect in terms of length but redundant points have been used, readers would not go through the content completely. Therefore, the readability score is important than word count in the blog post. Prepostseo, SEMrush, and Softo provide online readability score checker tools for writers and bloggers,

Readers today are very smart and they can easily judge the quality of the written post by going through it. Some writers focus on submitting a post with appropriate word count. A good post has both the correct word count and the quality original information.

  • Is it feasible to submit a post that does not meet the quality requirements but has an appropriate word count? The answer to this question is no. If a reader does not go through the written post and reads the information with interest, having the correct word count actually does not make any difference.
  • Thus, it is good to focus on detailed research work for a good post and decide the word count accordingly. Most writers do not work with this approach. They pay attention to the word limit and compromise the quality level. This strategy does not work well.

Get the correct combination of word count and content research.

There are no shortcuts of writing a good blog post. You cannot prepare unique, interesting content if complete research has not been carried on the topic. The word count should be selected according to the topic needs.

Here are some points blog writers should consider.

  • Have all the important points written down

If you have all the points to be covered written down in one place, it becomes easy to develop the flow of the blog. In addition to that, it helps in estimating the word count without skipping or unnecessarily extending any points. Professional blog writers initially make a list of points that have to be included in the post. Each point is expanded after that. In this way, the actual word count is determined.

  • No keyword overstuffing to meet word count requirements

The use of appropriate keywords is absolutely necessary if the best SEO results have to be attained. This does not mean in any way that keywords should be used when the need does not exist. Stuffing actually spoils the content presentation. Secondly, it spoils the SEO rank as well.

Professional writers use them in a natural way. Studding keywords to adjust the word count is not smart thinking as well. It would weaken the rank of your post instead of improving the overall impression. Keywords should be used according to the content flow implemented in the post.

Referring to SEO tips helps you get a clear cut idea about how and why stuffing of key phrase affect your ranking.

Content redundancy is harmful

Writers who do not write down all the key points in advance usually run out of points. To complete the word count, they repeat the points. This is a negative practice in terms of both SEO rank and user readability. A blog post should comprise of unique content only to acquire a good SEO rank.

SEO tips for blog

Understanding the privileges of using a word counter

The use of a word counting tool is beneficial in several ways. To start with, the words do not have to be counted manually. This is a very tiring task for writers. Once they are done with producing quality content, counting the number of words manually is not simple. A word counter tool is preferred due to several reasons and some key ones are mentioned below.

  • These tools help in saving time. If you have to determine the word count of a blog post without using a counter, the only way is counting the word on your finger line wise. At the end of each line, add the word count already covered. There is simply no reason to put in so much effort. You can use a word counter tool and it would determine the exact count.
  • With manual counting, there are risks of incorrect estimations. On the other hand, using one of these tools provides you with the correct count.
  • You can use any online word count tool, however, our favorite free online word counter is Word Counter by Prepostseo, Softo Word Counter, and built-in Microsoft Word Document word count.

 

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SEO Solutions for E-commerce Website

SEO Solutions for E-Commerce website? Are you looking for this?

Let us have an in-depth understanding of this concept.

When you run your business online you need to put in hard work. So that you can make it appealing to many people. There are ample ways  to achieve this. That is when the right SEO Solutions for E-Commerce will help you.

SEO Solutions for E-Commerce

Are you looking to incorporate aspects of SEO solutions to make your e-commerce website a success? You can also include your everyday market strategies to attract more customers. To help you achieve these targets, here are some simple yet effective SEO tactics you can use.

1. Optimize your meta titles

A meta title is a text that appears right after the title of a product. It is short in length. It consists of a small description of the product you wish to add to your e-commerce website.

Meta titles help your SEO because search engines read the metadata you include in your meta titles. And they help them decide whether your product is a good match for a certain customer. To make sure that your Meta titles are helping you attract the required customers there are keep a few things to.

First of all, you have to be mindful of the length of the title as it should not be too long. The shorter and simpler you keep them, the easier it will be for you to present your audience with titles which will seem a lot more interesting in the results of any search engine.

2. Use the right keywords

Find best keyword using a free SEO tool

The first thing that comes to anyone’s mind while dealing with SEO are Keywords.

Keywords are words or phrases which connect your content with your audience. Your prospective customer reaches your content when they search for the right keywords. Hence choosing the right keywords can affect the ranking of your content on search engines to a great extent.

You might not have great experience in creating and choosing the right keywords for your content. But it is more important to keep in mind that the keywords you choose will help your audience know what your content is about.

There are many ways for you to learn how to use the right keywords, especially if you are a new online business owner.

A helpful and very effective way is using an online Tool like KeywordTool. KeywordTool is one of the various SEO keyword generators available online. SEO keyword generator helps you come up with great SEO keywords without a lot of effort on your side.

You have another productive means of doing this is taking the help of professional writing services. Professional writing services such as Trust My Paper, Grab My Essay and Hot Essay Service are a few good choices. Here professionals in the field will help you correct and prepare keywords for every piece of content.

3. Avoid using duplicate audiovisual content

Don't duplicate content

One of the crucial SEO solutions for E-Commerce is to remember not to duplicate your audiovisual content.

To simply put it, you have to ensure that you never copy someone else’s audiovisual content on your own website. While this might seem like an easy way out at times, creating your own content is the best way to go.

The pictures and videos you share on your website should always be yours or your colleague’s. In case you decide to use another person’s content it is important to always give them credit for their work.

While this might not seem important, duplicate content will definitely show up on the search results. It will make your potential customers see that the content you are using doesn’t belong to you originally. This reduces the trust they might have started to build with your brand and it can cause a drop in your sales.  

4. Write the right product descriptions

Product descriptions are vital in informing your potential customers about the attributes of the product you are advertising.

Original and different descriptions containing the essential keywords will always work in your favor and help the products you advertise stand out from your competitors when it comes to the search engines they appear on.

For example, if you are selling a popular item on your e-commerce website, you should always try and rephrase the original description of the product. This is important because the original content is going to show up on the results of a customer’s search and they will easily be able to see that you were simply copying the description from someone else.

5. Optimize your URLs

URLs are important when it comes to optimizing your e-commerce website’s content for the various search engines. These addresses always show up on a search engine and can help your content appear higher up on the search results.

In order to achieve that, your URLs should be as short as possible, have a few special characters as possible and be straight to the point. Search engines can read the links you use for your content and a shorter and simpler URL will always rank better, based on what a person was searching for. Along with that, your pages will also tend to load faster and this can make the whole user experience a lot more pleasant.

6. Include product review

Last but not least, another thing that can help your content rank better online is through including various reviews of your products on your website. In most cases, when a customer is looking to buy something new, they will want to read a few reviews of it first in order to make sure they are making a smart choice.

Including reviews on the pages of each product you sell is going to help your products appear on the results of search engines your target audience is using.  They are simply going to help create even more ways for your potential customers to find our content and put their trust in what you have to offer.

Finding the right tools for your business’s needs

Whether you are just starting out or have been running your business for a while, you should always try and find more ways to improve your SE strategy and make use of every technique that can promise you more sales and better results.

While not every single tactic is going to be easy for you to follow, you will still get to learn a lot of new things and run your online business with a lot more ease. Which of these SEO solutions are you looking forward to trying for your business?

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Importance Of Keywords In SEO

How Important is Keyword in Search Engine Optimization ?

Importance of keywords in seo

Are the keywords important?

Here we are discussing about the Importance Of Keywords In SEO. Are they really important in SEO ? Yes, Keywords are important as they are an important element of SEO for every search engine, in absence of keywords search engine would not be able to search relevant content matching with the need of user who is searching for information. For a successful SEO campaign “keywords” play a very crucial role to make the campaign successful as these are keywords that let search engine to get the website or webpage identified for the user.

Types Of Keywords

importance of keywords in seo

Importance Of Keywords In SEO, When we discuss about keywords in SEO there are mainly two types of keywords:

  • Short tail

These are the most commonly used terms or words used over search engines.

  • Long tail

These are mainly phrases of 3 – 5 words. Long tail tends to attract less traffic as these are not very popular and are not as much used as compared to the use of “Head” terms.

Importance Of Keywords In SEO

Here is some points about the Importance Of Keywords In SEO.

importance of keywords in seo

High Visibility – Keywords help to increase the visibility of website or web-page as when an Internet user searches for a piece of information through the search engine, the search engine matches the keywords in search with those used in the content of the website and thus reflects the redirect link of website in the list of search result. This raises the visibility of the website over the Internet. It give us an idea about  the Importance Of Keywords In SEO. Keywords are always helpful for increase the visibility of our website.

Search Optimization – Keywords helps to enhance the result of the search and the appropriate list of result is generated. Keywords help to target relevant websites that have matching words against the same. Thus if a website intents that the SEO technology employed at it should perform at its best then the use of keywords should be kept at focus as it would divert the traffic towards website via the search engine.

Affects website’s ranking – Even after having high-quality content and in most simple and easy language over a website, there are chances that such website may not rank high in Google search just because of one reason that there is lack of use of appropriate keywords in the published content of the website. So always add keywords in the right place. It gives the idea that the keyword is alway very important in SEO.

Increased traffic – For an SEO point of view “keywords” play a very important role in redirecting the traffic or Internet masses towards the website as search engine produces result on the basis of keywords itself and if the website has appropriate keywords in its published content then the redirect link would be shown in search engine result which would redirect the traffic towards website.

Hope you enjoyed the post about Importance Of Keywords In SEO. Looking for more tips about SEO ? Check out our post about SEO Tips For New Website.

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SEO Tips For a New Site | Softloom IT Solutions

Major SEO Tips For a New site

Before launching a new website, we have come up with these 8 SEO tips for a new site to check. Since the day Google officially announced to consider Mobile-friendly sites. First, most of the people who are really serious about their online business. It has started switching to mobile-friendly sites as well. Improve the mobile-site design of your website so that it is easily accessible to the person checking it.

Make your site simple and less so that you can show complete details about any product or service in less space and in less time only.

SEO Tips For A New site

1. On-Page SEO

On-Page Search Engine Optimization is the key to success. If you are launching your website then there is no point in waiting for the SEO expert to do the optimization job for you. Do some research over the Internet and try to use keywords, Tags, Title Tags, and other tricks to optimize your page?

2. Quality Content

Create quality content before launching your site and keep posting it at a regular interval of time. If you are handling your website single-handedly, create good and quality content in bulk only before you launch your site and then post it at a regular interval of time.

3. Website Page Loading Speed

Website Speed is one of the first tools for getting success in the online market place. The Website Page loading speed is one such important tool that can either bring the flood of web traffic to your site or ruin your position in the online marketplace by increasing the bounce rate to your website.

According to the data collected by the experts, more than 70% of the website takes only 7 seconds to load the content. If you want to stand amongst these website owners then you really need to be quick.

4. Landing Page

SEO optimization tools direct the person searching for your site to your landing page only so there is an increase in chances of more web traffic to your site.

5.XML Sitemap

XML sitemap links all of the URL of your web pages at a single place so that the search engine can easily crawl and link to your site.

6. Focus On Long-Tail Keywords

long tail keywords

The result of long-tail keywords is accurate. Usually, it is seen that the short-tail keywords bring a flood of search results over the SERP page. Long-tail keywords direct the searcher to the landing page only.

7. Use Google Analytics Tool

Google Analytics Tool is one such tool that can really take your website to the ladder of success. If your site isn’t working or showing any error, this tool can help you to identify the error and fix it.

8. Off page SEO

Off-page SEO is concerning everything that doesn’t happen directly on your web site. Off-page SEO is concerning, among alternative things, link building, social media, and local SEO.

For launching a new website, these are the major SEO tips for a new site. For more information, visit our site.

 

 

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Tips to Boost Your Lead Generation Marketing Efforts For Your Roofer Plumber HVAC Contractor Business

Lead Generation Techniques

Long gone are the days when you could rely on your neighbors and friends to spread the word about your local contractor business for roofing, plumbing, and air conditioning needs. With the Internet nowadays, you need to have a strong online presence in order to get good leads for your company. Lead generation marketing is the strategy you need in order to attract potential clients to your business effectively. Here are tips to boost your company’s lead gen marketing efforts:

 

1. Design a very attractive website for your contractor business.

 

Today, customers and potential clients are increasingly dependent on the Internet. For their roofing, plumbing or HVAC needs, the quickest way to find a service provider would be to take out their smartphones or fire up their laptops and then search the Internet for the nearest supplier.

 

This means that your website has the potential to serve as your 24/7 digital business card. Your credibility and initial image heavily rely on how you present your business on the Internet. On most occasions, this is the first time that your potential customers would be introduced to your brand. You have to make the first look as impressive as possible.

 

A well-designed website can do wonders for your online presence. You have to make sure that you showcase all the required information for your customers in order for them to be able to reach you immediately: your office address, email address, and contact numbers.

 

Make it easy for users to navigate through your website, whether they’re using a laptop or on their mobile phones. When it’s very easy to load your website, you capture your target market. In addition, strategically place call-to-action or CTA links or buttons on your site. An example of an attractive CTA is, “Find out how you can save on your next plumbing project.” When your potential client clicks on this CTA link, you’re able to get their important information such as their name, location, and email address. Easily, you get a lead whom you know is interested in your company.

 

2. Hire a good lead generation marketing expert to work on your company’s website.

 

Lead Generation for roofing, plumbing, and HVACAs you’re the expert in roofing, plumbing, and HVAC, you need a professional to handle the lead generation for your website. Contact a reliable lead generation marketing expert such as ippeileads.com – plumber contractor to effectively strategize your online movements and to give your company the maximum possible online exposure and traffic. Having an expert service provider do this for you will give you peace of mind and confidence. Also you can focus on the critical operations of your company.

 

3. Be sure to showcase your contractor expertise on your website.

 

As the customer’s initial peek at your roofing, plumbing, and HVAC business operations, your website should have a detailed display of your services. Dedicate separate tabs for the services you offer. You may also show your previous projects in order for them to see your level of expertise and wide range of experience.

 

4. Keep your website updated with expert content related to your business.

 

Make the most out of your knowledge and experience in the industry by putting up blog posts and videos relating to your field of expertise. Writing and publishing attractive topics and videos about your projects and tips can drive traffic and potential customers to your site through Internet searches and social media shares. When potential clients see you as a credible service provider in roofing, plumbing, and HVAC services, they’re more likely to hire you.

 

5. Make sure your website utilizes search engine optimization (SEO) strategies.

 

Your published content and your industry experience aren’t the only things that will help attract clients. Another critical variable is your ranking on search engine results pages. Users rarely scroll down and flip pages on Google search results. They’ll usually click on the first few links that are shown.

 

In order for your website to come out as one of the top options when clients search online, you’ll have to use SEO strategies. Part of this is incorporating relevant keywords and quality back links. Which your lead generation marketing strategist can likewise help you with.

 

Regularly update your blog and video content in order to keep your website interesting to readers and potential customers. You have to aim for the first page of the results, with a higher spot on the list. When your website link is displayed as on the top, you’ll get better chances of being visited by potential leads.

 

Conclusion

 

Meet your clients where they are, which nowadays, is online. Don’t be daunted by all the technology that you have to muddle through. Lead generation marketing specialists can guide you through the whole process. And can help you succeed with getting strong leads that will boost your business.

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