What is Social Media Infographics?
Social media Infographics are clipped compounds of information and graphics they are help us to visualize the elements to learn. Through the use of social media infographics the information will understand more quickly and clearly Everyone likes to get the information from a picture than a block of text. Here are some social media infographics that give some valuable insights.
1. Social media strategy
Here are some social media infographics strategy steps that tell if you are doing it rights. This Social media infographics is simple yet effective.
i. Have a team
Social media strategy need not be owned by a single person. You always should have a cross-functional team to develop the strategy, to implement and to manage the social campaign.
ii. Listen, Compare and take the decision
Most often the social listening is ignored. Extend the usage of keywords and phrases beyond the brand name and the audience will provide a good guide to where and how you need to be active in social media.
iii.Main aim
With the help of social media infographics, a variety of business objectives can be attained. But the best social media strategies are focused on a narrow rationale for social. Some of the objectives are sales, loyalty, retention, awareness.
iv. Opt the metrics
How can we determine whether social media is adding business value? What can key performance indicators be used to assess the effectiveness of social media strategy? Will it be possible to measure ROI? How to understand past likes and engagement?
v. Analyze and understand the audiences
Who will you interact while using social media? What are the characteristics and information needs of the current or prospective audience?
vi. Your idea
The only one thing that needs to be focused on is the way you approach and adapt to attract the audience. Looking into examples, we can understand that Disney is not about the movies, it’s about the magic. And Apple is not about the technology, it is about the innovation. So, what about you?
vii. How to remain as human?
The main objective of the social forces is to compete with the competitors. So even though we do a campaign for a company. The company need to act like a person to some extent.
viii. Create a channel plan
After understanding the importance of social media and how to measure the success you can turn on to chart a plan on how o implement the campaign on Facebook, Twitter etc.
2. Preparation of a Social Media Strategy
Using the social media requires a long-term commitment. Therefore you won’t get results in a week.
i. Define what you do?
Make a clear note about your product or service in a sentence. Make it as simple as possible.
ii. Listen to the audience
Listen to what and who’s talking about you. Find out all the conversations that mention the brand directly or related to you in general
iii. Set a goal to achieve
It is very important to set a goal and try to achieve it. In the end, you need to have to produce results, so jot it down.
iv. Find out the communities and influencers
By listening to the conversations you will be able to find out who is talking about your brand.
v. Define the audience
Select the audience that you target for.
vi. Make sure your audience knows you
Make a clear understanding of your audience, about their interaction. It is very important to whom you are talking.
vii. Mention what you do in a single message
The message that you provide needs to make your fans happy. This is the most likely reason why people buy from you. Remain meaningful for the audience.
viii. Plan the content
Make a schedule on how often you create content. On creating the content, concentrate on the need of the audience.
ix.Channels, tools and distribution
Find the ways to get the content to the audience. Find out then place where your audience is. The website is the foundation for the marketing, so find a place of the website.
x. Look into Conversations
Social media activities is to understand what people talk to you and each other. To carry forth the conversation you need to remain personal and identifiable. Make a decision on how much time you will spend on listening, posting and replying and work according to schedule and don’t censor on criticism.
xi. Understand the improvements from Results and ROI
How will you understand if its working or not? Look if you get value out of social media activities that you put in it. A year is long enough to start seeing the results. If you haven’t found the results review, adjust and improve.
xii. Time
We know that a specific period of time is needed to bring out the results. Make sure that they have the time. Make a clear statement about the time needed for the social media campaigning.
xiii. Money
Sometimes you need to hire people from outside the company to develop Facebook, designs, applications etc. Also, there is a need for media coverage, emails etc. Add all this together and make sure that you can justify the budget to the management.
3. Influencer Marketing
Social influencers are the most powerful figures as it helps to build the brand and can also destroy it. Consumers trust influencers more than the brands. Here is a research result:
92% of consumers trust recommendations from other people. While 70% depends on online customer reviews. 47% of US readers depend on blogs to find new trends and ideas, 35% of US readers look at blogs to discover new products. But 20% of women active on social media gets motivated by the bloggers they know.
To fulfil types of Goals when working with the influencers
i. Brand Awareness: Helps to introduce the brand and the products to new audiences.
ii. Education: It is better to use a video or a tutorial to make your products or brand more aware.
iii. SEO Authority: Once you get links from popular sites then it will boost your site.
iv. Use cases: Make the users clear on how to use the products by providing the use cases.
v. Social Following: With the help of influencers social following can be increased.
vi. Control the damage: With the help of influential people, you can reverse negative reviews and opinions.
vii. Sales & Trust: Reviews and endorsements by the customers help to sell products and also helps to improve the trust.
Tips for the Influencer Marketing
1. Research: Make a thorough and well-detailed study before blasting out a pitch.
2. Relevance: Relevance is more important than the mass reach.
3. Remain realistic: Show the respect for the time and effort of influencer.
4. Think Creatively: Bring creative ideas to the influencer but remain open to the feedback from an influencer.
5. Measure success: Know the metrics before starting the campaign and collect them when the campaign is over.
4. Social Media Tools
This tool helps you with social listening, monitoring conversations, optimizing campaigns etc.
i. Social listening: This software helps the companies to understand the conversations happening about their companies, competitors and on the keywords. This is the most relevant social listening tools meltwater buzz,Brandwatch Trendrr(paid and free), viralheat, socialmention.
ii. Social Conversation: This software is used to effectively find and respond to customer inquiries and comments in real-time. Some of the Social Conversation tools used are ArgyleSocial, hootsuite(paid and free), Spredfast, sprinklr,postling.
iii. Social Marketing: This software is used for creating and managing campaigns, promotions and other creative projects on different platforms. Some of the tools that can be used here are EngageSciences, BuddyMedia, AgoraPulse, shoutlet, SHORTSTACK.
iv. Social Analytics: With this software, you can measure and understand the results of a company’s social media efforts. Tools used for social analytics include Simply Measured, socialbakers, Crowdbooster, sproutsocial, SorceMetrics.
v.Social Influencer: These tools will help you to find and engage with social media users that are influential in some topics and helps to understand the sphere of influence. The tool used for social influencer is appinions, GroupHigh,KLOUT,peekanalytics(paid and free), Kr.
