Social Media Marketing Articles

Read Social Media Marketing Articles & blog posts published by SoftLoom IT Solutions. Improve your marketing skills, upgrade your digital marketing insights. By reading blog posts and social media marketing articles, you can develop social media marketing strategies independently. Most of the posts and articles are like social media course which can be followed by companies, agency authorities to build their own marketing strategies and plans.

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Instagram stories

Instagram, the photo-sharing app is one of the fastest growing social media networks that has launched their stories feature in August 2016. The stories feature allows users to post photos, videos or even text that appears for 24 hours after posting. Instagram stories are interesting and fun and you can make them creative and interactive as you want. It provides followers reasons to engage with you and come back for more. Stories create greater brand awareness, engagement, and conversions. Most powerful brands today use Instagram stories to promote themselves and to builds audience. Have a look at the tips to do better on Instagram.

Instagram stories ideas

  1. Hold on Story Highlights

To make your stories available to viewers even after 24 hour periods, use “Add to highlights” feature and the stories will be accessible on your account in the highlights section. Instagram highlights allow the brands to curate stories so that the audiences can watch them at their convenience and makes your content evergreen. Highlights on Instagram is a way to attract your audience. You can showcase interviews of experts, photos of customers, use cases of your products.

  1. Use polls, Quizzes or Share Trivia

Poll feature in Instagram stories helps you engage your audience better. It helps to know better about their likes, preferences. This option helps you to craft content that resonates with an audience. When you ask about their opinions, you get great data and they will feel more valued and get connected to the brand.

  1. Support influencers

One of the great ways to promote your brand and products is by influencer marketing. Leverage your Instagram stories in you influencer campaigns. This can help you gain audiences and increases conversions by allowing consumers to discover the products.

How to support stories for influencer marketing?

  1. Share product videos or images with influencers and ask them to use them in their stories.
  2. Ask influencers to create the story that features the brand.

Consider working with micro-influencers if you are on a lower budget. They will help you to generate better ROI from influencer campaigns because working with micro-influencers is cost-effective and the management rates are higher than prominent influencers. Also, you need to work with more of them to reach more people. Influencers need to tag your brand in their stories. Ask them to insert a link to the website or to use the branded hashtag in their stories.

instagram stories ideas

For the success of the campaigns, you need to find relevant influencers in your niche. Make sure that they are expert in their field and have a good number of followers, engagement rate. Check their posted content to make sure their style and messaging align with your brand.

  1. Strength user-generated content

To build your audience and get more engagement on the stories to build user-generated content. Encourage followers to feature your products in their stories and to tag your brans in them. Also, offer some sort of incentives so that people are motivated to share their experiences using the products. Offer freebies or even chance to get featured on the Instagram page. User-generated contents promote the products without being pushy and help to build the credibility and to win the trust of your audience. Great user-generated content helps you to get connected with customers and is a great way to spread the word about the brand.

  1. Focus on spreading Personal Stories: People remains curious and likes to know how the things work. To tap into that curiosity, share stories about the brand or products, customer experiences or even employees. Personalize experience of viewers with behind-the-scene Stories that help you to humanize the brand and connect with audiences at the deeper level. Brand shares to make the audience feel special and more connected with the brand.
  2. Use videos along with the stories: Use of stories is increasing at a greater pace. Instagram provides a way to share videos that are recorded as well as live videos in stories. Live videos are a way to stand out from the crowd to get more visibility. Videos can showcase the products beautifully during promoting the product launches. Videos in stories are effective at boosting brand awareness while launching the new product. Create videos that are compelling and unique.
  3. Include Hashtags to your stories: Hashtags are a way to help the content get discovered by a wider audience. For creating good Instagram stories there is a need to time as well as effort. Hashtags ensure that they get the views they deserve. Users add customized hashtags to stories and this helps to expand the reach of the post, connects with the larger community.
  4. Story promotion In Instagram: Instagram allows users to run stories ads and they will show up in between stories from people they follow. It can be a single image or a video of a maximum of 15 seconds. An ad enables a brand to hold users attention. Promote Instagram stories to get discovered by audiences and to boost brand awareness.

Thus Instagram is a great platform to flourish the business. If you are not using it properly then you are missing out on a lot. Stories help brands to reach among more people and to increase engagement on Instagram and helps you to convert potential customers into actual ones. Have you made Instagram stories a part of marketing strategy, if not make it your part and experience the difference.

 

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Social Media Infographics in Detail

What is Social Media Infographics?

Social media Infographics are clipped compounds of information and graphics  they are help us to visualize the elements to learn. Through the use of social media infographics the information will understand more quickly and clearly  Everyone likes to get the information from a picture than a block of text. Here are some social media infographics that give some valuable insights.

1. Social media strategy

Here are some social media infographics strategy steps that tell if you are doing it rights. This Social media  infographics is simple yet effective.

i. Have a team

Social media strategy need not be owned by a single person. You always should have a cross-functional team to develop the strategy, to implement and to manage the social campaign.

ii. Listen, Compare and take the decision

Most often the social listening is ignored. Extend the usage of keywords and phrases beyond the brand name and the audience will provide a good guide to where and how you need to be active in social media.

iii.Main aim

With the help of social media infographics, a variety of business objectives can be attained. But the best social media strategies are focused on a narrow rationale for social. Some of the objectives are sales, loyalty, retention, awareness.

iv. Opt the metrics

How can we determine whether social media is adding business value? What can key performance indicators be used to assess the effectiveness of social media strategy? Will it be possible to measure ROI? How to understand past likes and engagement?

v. Analyze and understand the audiences

Who will you interact while using social media? What are the characteristics and information needs of the current or prospective audience?

vi. Your idea

The only one thing that needs to be focused on is the way you approach and adapt to attract the audience. Looking into examples, we can understand that Disney is not about the movies, it’s about the magic. And Apple is not about the technology, it is about the innovation. So, what about you?

vii. How to remain as human?

The main objective of the social forces is to compete with the competitors. So even though we do a campaign for a company. The company need to act like a person to some extent.

viii. Create a channel plan

After understanding the importance of social media and how to measure the success you can turn on to chart a plan on how o implement the campaign on Facebook, Twitter etc.

2. Preparation of a Social Media Strategy

Using the social media requires a long-term commitment. Therefore you won’t get results in a week.

i. Define what you do?

Make a clear note about your product or service in a sentence. Make it as simple as possible.

ii. Listen to the audience

Listen to what and who’s talking about you. Find out all the conversations that mention the brand directly or related to you in general

iii. Set a goal to achieve

It is very important to set a goal and try to achieve it. In the end, you need to have to produce results, so jot it down.

iv. Find out the communities and influencers

By listening to the conversations you will be able to find out who is talking about your brand.

v. Define the audience

Select the audience that you target for.

vi. Make sure your audience knows you

Make a clear understanding of your audience, about their interaction. It is very important to whom you are talking.

vii. Mention what you do in a single message

The message that you provide needs to make your fans happy. This is the most likely reason why people buy from you. Remain meaningful for the audience.

viii. Plan the content

Make a schedule on how often you create content. On creating the content, concentrate on the need of the audience.

ix.Channels, tools and distribution

Find the ways to get the content to the audience. Find out then place where your audience is. The website is the foundation for the marketing, so find a place of the website.

x. Look into Conversations

Social media activities is to understand what people talk to you and each other. To carry forth the conversation you need to remain personal and identifiable. Make a decision on how much time you will spend on listening, posting and replying and work according to schedule and don’t censor on criticism.

xi. Understand the improvements from Results and ROI

How will you understand if its working or not? Look if you get value out of social media activities that you put in it. A year is long enough to start seeing the results. If you haven’t found the results review, adjust and improve.

xii. Time

We know that a specific period of time is needed to bring out the results. Make sure that they have the time. Make a clear statement about the time needed for the social media campaigning.

xiii. Money

Sometimes you need to hire people from outside the company to develop Facebook, designs, applications etc. Also, there is a need for media coverage, emails etc. Add all this together and make sure that you can justify the budget to the management.

3. Influencer Marketing

Social influencers are the most powerful figures as it helps to build the brand and can also destroy it. Consumers trust influencers more than the brands. Here is a research result:

92% of consumers trust recommendations from other people. While 70% depends on online customer reviews. 47% of US readers depend on blogs to find new trends and ideas, 35% of US readers look at blogs to discover new products. But 20% of women active on social media gets motivated by the bloggers they know.

To fulfil types of Goals when working with the influencers

i. Brand Awareness: Helps to introduce the brand and the products to new audiences.
ii. Education: It is better to use a video or a tutorial to make your products or brand more aware.
iii. SEO Authority: Once you get links from popular sites then it will boost your site.
iv. Use cases: Make the users clear on how to use the products by providing the use cases.
v. Social Following: With the help of influencers social following can be increased.
vi. Control the damage: With the help of influential people, you can reverse negative reviews and opinions.
vii. Sales & Trust: Reviews and endorsements by the customers help to sell products and also helps to improve the trust.

Tips for the Influencer Marketing

1. Research: Make a thorough and well-detailed study before blasting out a pitch.
2. Relevance: Relevance is more important than the mass reach.
3. Remain realistic: Show the respect for the time and effort of influencer.
4. Think Creatively: Bring creative ideas to the influencer but remain open to the feedback from an influencer.
5. Measure success: Know the metrics before starting the campaign and collect them when the campaign is over.

4. Social Media Tools

This tool helps you with social listening, monitoring conversations, optimizing campaigns etc.

i. Social listening: This software helps the companies to understand the conversations happening about their companies, competitors and on the keywords. This is the most relevant social listening tools meltwater buzz,Brandwatch Trendrr(paid and free), viralheat, socialmention.

ii. Social Conversation: This software is used to effectively find and respond to customer inquiries and comments in real-time. Some of the Social Conversation tools used are ArgyleSocial, hootsuite(paid and free), Spredfast, sprinklr,postling.

iii. Social Marketing: This software is used for creating and managing campaigns, promotions and other creative projects on different platforms. Some of the tools that can be used here are EngageSciences, BuddyMedia, AgoraPulse, shoutlet, SHORTSTACK.

iv. Social Analytics: With this software, you can measure and understand the results of a company’s social media efforts. Tools used for social analytics include Simply Measured, socialbakers, Crowdbooster, sproutsocial, SorceMetrics.

v.Social Influencer: These tools will help you to find and engage with social media users that are influential in some topics and helps to understand the sphere of influence. The tool used for social influencer is appinions, GroupHigh,KLOUT,peekanalytics(paid and free), Kr.

Facebook Pixel And How To Use Facebook Pixel?

Facebook pixel helps in tracking the conversions from Facebook ads, optimize ads to remarket qualified ads and these codes are placed on the website. It helps to track the users as they interact with website and Facebook ads.

Advantages  of using Facebook pixel

Data collected from the Facebook pixel tracking can be used in several ways to refine facebook advertising strategy.

Track Conversions

Facebook pixel allows monitoring how people interact with the website after viewing facebook ad. You also the option to track customers across the devices.

Remarket

Pixel tracking data allows showing ads to people who already visit the site. You also have the option to show people an ad that they have abandoned in a shopping cart or added to a wishlist on the website.

Create audiences who look alike

Targeting data build audiences of similar likes, interests, and demographics to people who are ready to interact with the website to expand the potential customer base.

Run effective ads

Facebook pixel makes your ads more effective by enhancing the quality of the ads by improving the targeting people.

How to use Facebook Pixel?

Use Facebook pixel tracking to collect data by setting up the conversions.

How to create and to add to the website?

  1. Create the pixel.
  •  Click the hamburger icon and choose pixels from Facebook Manager Ads.
  •  Click on create a pixel.
  •  Name the pixel, accept the terms and click Next.
  1. Add pixel code to your website.

Install some code on the web pages by putting the pixel to work gathering information on the website.

  • Copy and paste the code.
  • Copy and paste the pixel base code in the header code of the website, post it at the <head> tag.
  • Copy the event code based on the actions that you want to track on the website.
  • Paste the event code in the appropriate location on the webpage based on the action that you want to track.
  1. Make a confirmation.
  • At first, download the Facebook pixel helper extension for the Google Chrome.
  • Visit the page where you installed.

 

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Ways To Benefit From A Social Media Consultant

The significance of social media in today’s World is obvious that it requires no proof. A short time before television was the primary medium for entertainment while telephone and radio served as the primary media for communication. But now social media has taken up the place of radio as well as television as they don’t evolve as rapidly as the telephone. As a citizen you can approve or disapprove it, but as a business owner don’t forget to take advantage of it. Now let us take a look at the ways to benefit from a social media consultant can aid you.

Great Exposure

The basic principles of advertising are to put the product in front of many people by spending little amount. Social benefit from social media consultantmedia is actually a dream come true for advertisers. Without spending a single penny you can create a page that helps you to bring your products in front of people from all over the World. To attain maximum exposure you have to do more after creating the page. Only a social media consultant can show you the tricks and methods to reach the widest possible audience. Thus your product can reach to a great audience and this will boost up your brand name via social media.

 Rebate in Cost

World’s largest advertising platform is Social Media and is free. In order to create an account simply give them your information. After verification of the identity, the page is ready. After this procedures, you can add pictures and videos that promote your business. Here you may find difficulty as anyone can create a Twitter page or Facebook page. But only an expert can bring the content up to attract people and to stand out from the crowd. Since you are spending nothing on social media advertising, you can afford a consulting business.

 Better Facts

As everything in the World has rules, so is the case of Social Media. Rules of social media are also simple. With the growth of these sites, new problems resulted in complex rules. Thus staying aware of these terms and abiding them is also important while using social media to make advancements in business. Hiring expert consultant makes the process easier. Keep in mind that getting suspended results in the loss of advertising as well as loss of revenue.

Time-Saving

Just think for a moment how much time young people spend on social media. Studies reveal that teens from America spend nine hours a day on social media. 30% of time spent online is devoted to social media use.  Many of the people use the platform to communicate with their loved ones. Imagine how much time you need to spend running a social media page? Therefore hiring a consulting business keeps you from spending hours of time answering messages and interacting with people.

The information provided above is a quick introduction to the World of Social Media advertising and on the ways to benefit from a social media consultant. If the current trend holds, this will be the most popular form of advertising for the millennium. With a little help, you can make changes with the changing faces of the market and make you ship afloat through it all.

 

Author Bio: Adrian Rubin is a graphic designer and freelance consultant.

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How to Conduct a Effective Twitter Analysis

Twitter

twitter logo

Lets discuss about how to conduct an effective Twitter Analysis, so you guys can maintain an impressive profile. Before  that lets know about Twitter and its features then lets get to a tool for analyzing your twitter profile.  Twitter is an online news and social networking service on which users post and interact with messages known as “tweets”. Twitter, Inc. is based in San Francisco, California, and has more than 25 offices around the world.

Twitter is one of the powerful social media platform where like other social media each profiles has their own (authority) and it will be powerful as compared to other social media platform. Lets discuss about the features and tips for a twitter account.

Features of Twitter

Like every other social media platform in twitter we interact with a message known as tweet, retweet, likes comments etc… Tweet is a Twitter message and it can contain up to 140 characters of text, as well as photos, videos, and other forms of media. They will be public by default and will show up in Twitter timelines.
Retweet is A type of Tweet that is re-shared to the followers of another user’s Twitter account. There are two kinds of Retweets one is simply retweet and other is retweet with a comment.
There are some common features in every social media they are comments, likes, direct messages, hashtags, mentions etc…. And Twitter have some of these features and additional features too. Lets discuss about the additional features that are very helpful or building a great twitter account.
The additional features are:

  • List
  • Moment
  • Trend

List

A List is a group of Twitter accounts. You can create your own Lists or subscribe to Lists created by others.
How to create a List

  • In the top menu, click on your profile icon.
    list
  • Click on Lists.
  • Click the new List icon

how to create list

  • Give a suitable name for your List, and short description for your List. List names cannot exceed 25 characters, and cannot begin with numbers. The default setting for your List is public. then click on to the save button.

Moments

Twitter Moments are multiple tweets put together or shown as stories. twitter moments are made up for users to understand what the world is talking about.
How to create moments

  • In the top menu, click your profile icon.

moments

  • click on Moments amt then click the plus icon.

how to create moments

  • Then give a suitable title name and description and if you want give cover images you can give as you like.How to add tweets as moments
  • On the top menu, click on your profile icon.
  • click on the moments and then click the plus icon.
  • Then give title to title field for giving your Moment a name.
  • Tap the Set description field to type in a description for your Moment.
  • Then click Done.
  • click the cover icon then tap the camera icon to add a cover image. you can add a tweet to moment by clicking on the top of the tweet and click the add to moment, this is how you add a moment.

Trends

Trends on Twitter are topic that are driven from hashtag that gets popular immediately for a particular period of time.

These are some of the current trends on 04-09-2018.

current trends

Like every social medias we can promote our profile for business purposes and get u can advertise here. Mostly paid promotions are there and the cost varies according to how much visibility you should get. Twitter offers a feature of scheduling the tweet. we can schedule our tweet as our wish. There are many tools for twitter analysis but we show you the best.

Lets discuss a tool for your twitter analysis and get to know about your followers and your profile.

There are many tools to analyse our twitter account to make it better and let me introduce a tool that will help you to analyse your followers and those who follows by us, the tool is “Followerwonk “.

Followerwonk

Followerwonk is an analyzing tool to analyse your followers and people who we are following and a best tool for your twitter analysis.
Open the followerwonk and click on to the analyse tab and you will direct to a page where you can give our user name or which user to analyse and you can choose an option there are 2 options :

  •  analyse users they follow
  •  analyse their followers

Then click on do it.
Followerwonk gives you a detailed report on your followers and following into a psychographic segments including gender,location, activities and many more. they also gives details about our profile like our social authority, time on twitter etc..

what followerwonk shows you?

  • Mapped locations of our followers.

mapped location of the followers

they show the approximate locations of the followers in mapped view and satellite view.

  • Most active hours of our followers.

Active hours of the followers

They will give a chart showing the hourly twitter activity of your followers.

  • Most active hours of the user.

Active hours of user

That is they will show our most active time in twitter in the form of a chart.

  • Social authorities scores of our followers.
    social authority of our followers

 

 

 

Social authority is our rating of user’s influence and engagement on twitter, it ranges from 1 to 100.

 

  •  Genders of the followers.

Here shows the gender wise category of our followers.

  •   Follower count of our followers.

 

follower count of the users

It shows the number of people who follow those users. That is it gives our follower’s follower count.

  • Following count of our followers.

 

follower'sfollowing count of the user

It shows our followers following count that is how may following they have.

  • Recencies of followers tweet.

recencies of the followers

That is it shows the recencies of our followers it says they are active.

  • Total tweets of the followers

number of tweets of the followers

It shows the total number of tweets of our followers.

  •  Language of the followers

language of the followers

Language of the user’s followers.

  • Percentage of tweets url of our followers.

percentage of the tweet

How many URLs do these  tweet as a percent of their total tweets.

  • Retweets as a present of timelines of our followers.

percentage of retweets

Same as above the retweet as a percentage of their total retweets.

These are some of the features of the Followerwonk tool here we can also check anyone’s profile. Hope you find it useful.

How To Increase Twitter Engagement?

Just imagine if you are performing on the stage with your whole caliber and no one is considering you and viewing your performance. Now imagine you are publishing the content on Twitter and no one is clicking on the link you provided. When it comes to using Twitter, it is your job to maximize engagement on every piece of content you send out. let’s check what are the best ways to increase twitter engagement.

1. Use images to increase retweets.

Best ways to increase twitter engagement includes images to get more engagements on your posts and clicks on your content actually post what you are posting. Thus, one of the best ways to make your content stand out is by adding the image. Including large images with a short summary of text in Twitter is more visually appealing than a text-post.

2.Include GIFs and Memes

Best ways to increase twitter engagement Using memes and GIFs while publishing the content on Twitter. Memes and GIFs are now popular among top companies. It is found that tweets using GIFs and Memes receive more likes and retweets than regular images.

  • Always use real-life pictures. This helps to give a personal feel and helps to build the story behind the brand.
  • GIFs pave the great way to promote special offers.
  •  Memes and GIFs help to connect with followers and fans as this is a medium to convey emotions better than text or photos.

3.Create Twitter Polls To engage with followers

People like and are willing to provide you with their opinion and are true on social media networks. Twitter polls are a way to get engagement from your followers and to obtain valuable information about the customer base. This will help you to build trust and loyalty among the audience as this enhances the thought that they really care about their opinions.

  • Create a Twitter Poll!
  • Click the tweet button in the top navigation bar after opening your twitter page.
  • Click at Add poll icon in the bottom left corner.
  • Type the poll question in the main compose box.
  • In the Choice 1 box Insert the first poll option and second poll into Choice 2 box.
  • Click +Add a choice to add additional options.

A poll runs for one day automatically. You can adjust the duration of the poll. A minimum amount of time for a poll is 5 minutes and the maximum is 7 days.

Click Tweet to post the poll.

  • Keep poll questions short and sweet. The audience responds when your poll is simple.
  • Include questions about the services, products and brand in general. Be sure to mix in a fun twitter poll every now and then about an office debate to use for your next blog post.
  • Keep a potential Twitter poll questions and post a new poll every week for consistency.

4.To promote the brands participate in Twitter Chats.

To build up the engagement for your brand one of the best way is to communicate with the people who are interested in similar products or topics.

Twitter Chat is a conversation around a single hashtag that is unique. This hashtag allows you to follow the discussion and to participate in the chat. Twitter Chats connects people with interests on specific topics. Participating in twitter helps you to get in contact and to promote and build the authority on a topic.

  • Find twitter chats that are relevant to your brand. Join on the conversation happening and include the hashtag.
  • By joining Twitter chats you can gain interest in your brand from Twitter users who are not part of your follower base.
  • Twitter users buy from the brands that they follow on Twitter.
  • Choose a twitter chat that is relevant to participate in.

Look at leading brands and reach out to them to co-host to expand your network.

5.Host Twitter Chats to get more reach

After participating in Twitter Chats choose to host your own chat. Before hosting a twitter chat, keep in mind these points:

  • Decide the hashtags that represent your brand.
  • Choose the day and time for Twitter chats.
  • Do it with appropriate topic and questions.

Make sure that the topic you had chosen is relevant to your audience. In the chat session ask everyone to introduce themselves. Engage your participants and reply to a few responses.

6.Pin Tweets to boost your best content.

  • If you have a good tweet, pin the tweets to your profile and this will remain on the top of your page. This is one of the best ways to boost engagement.
  • Always pin the tweet that has an eye-catching image to boost.
  • Keep in mind that a pinned tweet is similar to an ad. Therefore, take advantage of this free ad by having a strong call to action.
  • If you include a URL in the pinned tweet you will receive 86% more engagement.

7.To share information use standalone graphics

We know that images in tweets increase engagement. Does adding an image without links. The standalone graphic is an image that gives useful information. Standalone graphics increases retweet by 19%.

  • Use a graphic with text as this provides information to the followers.
  • Include information from your blog posts to put in the stand-alone graphic.
  • To create standalone graphics use tools like Canva.

8.Social Listening

Once users respond to your posts on Twitter or mention your business name, respond quickly. If you don’t respond to them, then it seems like you are not active on the Twitter page. Mention app responds to the followers.

  • Followers will post comments only if it seems that you are reading and responding to it.
  • Use first names while responding.

9.Curate Content to enhance the traffic

Sharing others content is one of the ways to show that you are not all about you and that you value the work of others. Sharing others content helps to increase our brand visibility.

  • Find the best suitable content to curate.
  • Share the content by the leaders in the industry. This will open the doors to communicate with them.
  • Plan the curated content for consistency.

10.For double engagement use hashtags

Hashtags increase the engagement rate and help users to search for a topic or a trend on Twitter. This is a great way to join in a conversation or to organize one. Hashtags help to identify the subject of your content, making it easier for the Twitter users to reach your page when searching for similar subjects. To boost social media engagement use hashtags.

  • A hashtag needs to be memorable, unique and relevant to the content.
  • Don’t use more than two hashtags per post to avoid being annoying.
  • Use hashtag when participating in or while hosting a Twitter chat.

11.Use Videos in Tweets

Twitter users love videos. Studies reveal that adding a video to the tweets gives 28% boost in engagement. It is best to educate the followers about the brand using video.

12. Use Twitter Ads for Higher CTR

For a fast and guaranteed way to boost Twitter engagement using Twitter Ads.

Set Twitter Ads:

  1. Choose promoted tweets and promoted accounts. Promoting tweets allow your tweets to appear in users Twitter streams or in Twitter search results. In promoting twitter account displays username under “Who to follow ” section in users home pages.
  2. Choose target audience: Target specific audience based on demographics and psychographics. Targeting the right audience ensures that your ads are seen by the right people and will benefit from the brand.
  3. Create tweets: After choosing the type of ads and type of audience to target. Selecting existing tweets in your account or create new ones from scratch.
  4. Tweet at Best Times!

The best possible times to maximize engagement post. Ways to get more engagement:

  • Timings on Wednesday: 12 pm and 5-6 pm.
  • Timings on Mondays- Fridays: 12-3pm and 5 pm
  • Any day of the week: 2-3am, 6-7am and 9-10 pm.

13. Make use of Twitter Cards to drive traffic

Best ways to increase twitter engagement Using Twitter cards. we can go beyond 140 character limit and can attach different forms of media. To get this feature, add a couple of lines of code to your site.

Distinct Twitter Cards

  1. Gallery cards
  2. Single photo cards
  3. Product cards
  4. App cards
  5. Summary cards with images
  6. Summary cards with a post link with further information.
  7. Player cards to showcase videos

Test different cards: As each site is different, Twitter card analytics help you to measure the cards that yield engagement with the content.

Engage with influencers: Twitter card analytics helps to determine the content. It also helps to engage with accounts to promote interaction.

14.Make use of Emoticons

Break up the text with emoticons. Emoticons show elements to provide your brand with a bit of personality. Using emoticons boosts the share and comment rate of your posts.

  • It is advisable to choose one or two emoticons per tweets.
  • It is best to use emoticons when responding to the followers to add a personal touch and appreciation.
  • Relating emoticon to specific parts of the tweet intensifies the engagement.

Try to implement these tactics on Twitter while posting next time and watch the engagement rate.

Ecommerce Traffic From Pinterest

Pinterest is a social media site that is dedicated to collecting photographs and is described as a visual discovery storage tool. This social media works well as a digital push board for storing ideas and the social sharing aspect of the service makes it great for generating eCommerce traffic. Lets check what are the factors affecting ecommerce traffic from pinterest.

Pinterest in the First Place!

We have accounts in almost all social media profile but why we need to spend more time in Pinterest? According to a recent survey, Pinterest generates 41% of all eCommerce social shares. As Pinterest is a visual-based social media service it helps us to connect with consumers using the products.

factors affecting ecommerce traffic from pinterest

 Important Factors Affecting Ecommerce Traffic From Pinterest

 Posting Source is very critical

We need to do a great deal of work for the business from images to product descriptions. Don’t post to Pinterest from the computer. If you are posting directly from the hard drive the problem is that you are doing your eCommerce site a disservice but not including a link. When we share a post from website to Pinterest creates a link that is directing to your eCommerce page. So, when they select the pinned image they are transported back to your site. When a user shares the pin on their board, the pin includes the link and provides limitless sharing potential.

 The inclusion of a check mark is good

Pinterest also has a check mark, it tells users the images are directly pinned from the eCommerce website. Thus if a user selects pinned image, the user has the option to get into the website to purchase the available product.

Importance of Board Names

Pinterest’s board’s function is similar to a folder on the computer. You can pin the visual content similar to the created board. While visuals draw attention to the board it connects the information.  Pinterest users have the ability to search for the individual as well as created boards. When a board is created using a specific keyword, the pinned content stand out from the millions of other images. The interesting fact is that there is no limit for the boards created. We could consider Pinterest as a search engine.

The advantage of Rich Pins

A business owner can take advantage of rich pins to maximize the Pinterest traffic. Rich pins are of 6 different types and it includes product, recipe, application, place, article, and movie. Products pin provide additional information since it highlights the website images in addition to price and availability. Product rich pin provides a direct visit site link at the top and a handful of different social share features.

Put customers to work

Give your customers the ability to share products. When a customer shares a product or service it functions a free advertising. So take advantage of social sharing options on your website. Copy and paste a URL from the page takes time and dedication. Take advantage of Pin It button feature of the website and a pin icon appears above images of products. When a customer clicks on the pin, it ads the product to their board. This works as a product reminder, but it shares the content with others.

 Keep it Personal and Anonymous

Social media helps in connecting with customers and develop a personal relationship with the clients.  According to the studies, pictures without faces are re-pinned 23% more than images with faces. Avoid using an actual face. This is said because people like to visualize themselves with the product also the viewers look to the face and not the item.

Pin  Description

As with other social media accounts, Pinterest boosts your likes and shares. This will increase the visibility and helps to connect products to a greater audience. Optimal length for the pin description is about 200 characters. Pinterest does not support hashtags, it focuses mainly on the in-depth description.

 Factors to be considered in the pictures

Images represent the products and it should consist of the highest quality. While considering the size of the image, shoot an image with a width of 736 pixels. This is a largest display size option available on Pinterest. According to the studies taller images are more repinned than wider images. Images with vibrant colors are repinned 3.25 more often than images with one color. Also, pictures with a brighter color are repinned than light colored images.

The significance of a Contest

Running a successful contest has the ability to increase traffic and sales. Contest boosts interaction and improves sales. Kind of contest depends on the size of Pinterest you follow. Keep in mind about the audience base when customizing the contest. A contest like asking the individuals to re-post certain images. If they repost images there are more chances of winning.

 Guest Blog

They’re a great significance of having a blog. A guest blogger helps to increase the company exposure and connect you with new individuals. Gust pinner brings additional attention to the account from outside consumers.

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Best Social Media Management Tools for 2018

Even though Social media is very good and an important for managing the social media accounts of other business but sometimes it seems to be overwhelming. Usual activities include creating content, sharing, engaging with followers, community management etc. One of the effective ways to manage social media is to use social media management tools that improve efficiency and gives out better results. Tools that we discuss over here will help you to boost your social media profiles engagement. Let’s have a glance at the best social media management tools for 2018.

Best Social Media Management Tools for 2018

1. Hootsuite:

Hootsuite  is an enterprise level social media management tool that is being used by over 10 million professionals. This tool helps in scheduling and analyzing social media marketing campaigns. Also, there are a number of tools that might help your team to create an account for social networks. This is one of the Best Social Media Management Tools for 2018

2. Agorapulse:

This tool helps to schedule content for social media’s like Twitter, Facebook, Instagram in one place. In addition to Agorapulse, also has reported for the above mentioned three social networks. You can market content and can run the promotions from Agorapulse.

3. Social Oomph:

This tool helps you to schedule content on Facebook and Twitter on an automated schedule. This is one of the best and most powerful social media management tools in the market. Also, there is a provision to create welcome messages in Twitter. This tool also has numerous premium options that allow you to schedule photos, Facebook and LinkedIn.

4. Everypost:

This helps in ministering schedule customized posts, visual content and share the content on Facebook, Twitter, Google Plus, LinkedIn, Tumbler and Pinterest. It is helpful for posting on both Android and iPhone devices.

5. Bit.ly:

It is a reporting as well as an URL shortener tool. It nourishes Twitter with short posts and also helps in tracking the clicks to help you understand how well the content converts traffic to the website.

Social Media Management

6. Sprout:

Sprout is a tool for social media agencies because this is a social media management tool that can be used for multiple Twitter and Facebook accounts. This is another Best Social Media Management Tools for 2018.

7. Crowd Booster:

This is a Social media analytics tool helps to optimize the social media marketing that helps to update analytics on a consistent basis. You also have the option to create custom reports that are helpful for clients.

8. EdgeRank Checker:

EdgeRank Checker helps you to understand the ways to optimize the Facebook content. It also enhances to create custom reports helpful for clients. It also helps in creating content that increases engagement and optimizes news feed response.

9. SocialBro:

This tool is a Twitter marketing tool which helps you with all of your twitter needs like scheduling content, reports, creating ads on Twitter.

10. Tailwind:

It helps you with Pinterest marketing efforts. It is an official partner for Pinterest marketing. This tool will also create multi-board pins, uploads, calendar scheduling. Also helps in optimizing the times to post the pin to get the maximum possible engagement. Finally, it was designed to manage multiple accounts. This makes an ideal tool for agencies providing social media services.

Buffer

11: Buffer:

It is a tool to schedule social media posts from links to share across the web. You also have the option to share posts on social media like Twitter, G+, Pinterest, LinkedIn etc. So the tools like HootSuite and Buffer are the two Best Social Media Management Tools for 2018.

12: Oktopost:

It is a social media management tool mainly focussed on generating leads for businesses. This is the main thing that is lacking with Hootsuite.

13. MeetEdgar:

It helps in reaching out a larger traffic from recycled content. So this tool recycles your posts.

14: IFTT:

This is an automation tool that will select the thing that you need in order to market your business or product on social networking sites like Facebook, Twitter etc.

15. Tweepi:

This tool helps to find targeted users on social media – Twitter and helps to stay connected to the followers by interacting on a regular basis.

16. Socedo: 

It is an automated  Best Social Media management tool for 2018 for lead generation tool works with Twitter and LinkedIn to find the leads from social media. So, first of all, find the qualified and right leads and then add it to your sales funnel.

17. SocialFlow: 

This tool manages paid, owned and earned social media campaigns. It recommends posts, pins or retweets for you to promote. You can also use keywords and segmentation to analyze the campaigns.

These are some of the Best Social Media Management Tools for 2018. In order to choose the right social media management tools for the business requires having a good understanding of your needs. Focus on the tools that can improve the things that you are already doing on social media currently.  If you continue to have a better chance of using the right social media management tool for business you can succeed in it.

 

 

How To Run A Social Media Marketing Campaign

We come across campaigns every day whether it is on TV, social media or in a social demonstration. A social media marketing campaign is the effort to assist business goals using different social media platforms. Because of the different focus, targeting and measurability campaigns differ every day. As we are focusing on how to run a social media marketing campaign, 4 sections in social media marketing campaign listed below:

  • Establish Goals
  • Understand the Target Audience
  • Create Content
  • Create Plan

How To Run A Social Media Marketing Campaign

 

Establish the Goals

Campaigns are run to promote a new product, to generate brand awareness, to drive traffic to a website etc. Your goals need to be specific, measurable, attainable, relevant and time specific.

Understand your Audience and Work Accordingly

Understand and define your audience if you want to succeed in the process of how to run a social media marketing campaign. For example, while running a campaign for the gym the customer segments include men, women between the age of 30 and 64. But during the new year campaign, they will focus on the ones who don’t actually attend the gym but want to start an active lifestyle as a new resolution of the year.

Create Content

Content should be aligned with the goals and target audience. Make use of the core topic and create the content accordingly. Here are the suggestions for the way of writing the content:

Question & Answer format: This could be in the form of video, blog post or comments etc. Question answering format is the best way of generating interaction for creating a relationship.

Images: Make use of images since images bring up more engagement, interaction. Choose good and catching images since it will reflect on your brand.

Videos: Nowadays videos are the most trending and effective content that can be guided. Varieties of video content on social media include 360 videos, time lapse etc. If you are planning to do a campaign on facebook then the video is a must.

Events and Polls: Events ties online and offline interactions. To interact with the audience and to find about them use polls in the social media.

Hashtags: Use hashtags related to the brand and product.

User-generated content: User-generated content is a way to make your campaign more attractive.

Introduce a new plan

For everything to succeed there is a need for a well-defined plan. In the case of social media, a good and well-defined plan is needed. Plans should contain the elements listed below:

Platforms: Make sure about the platforms that you use for the interactions.

Content types of the plan: Be sure of the content you opt for the campaign.

Content Calendar: Keep the content realistic and make the most use of the available resources.

Metrics measurement: Metrics used to measure the success will be determined by the goal. For example, if your goal is to increase the traffic then you would measure CTR and if your focus is to generate brand awareness then you would measure likes, comments, shares etc. Determine your metrics and measure them consistently.  Social media marketing campaign is very effective if we utilize it very well and in a decorum. Fore  more details about how to run a social media marketing campaign click here:

Best and Top Social Media Share Plugins For Your WordPress Websites

Best and Top Social Media Share Plugins For Your WordPress Websites

Top social media plugins for wordpress

Top Social Media Plugins For WordPress that you will get more shares and better visibility. Social Media became the best promoter in the world. At first social media platforms are for just connecting people via chat, post etc. Later the idea of promotional activities come to social media. Now each and every person is promoting their website and product through social media. And it increased traffic to that websites. Top Social Media Plugins For WordPress boost your social media performance.

Today not only from film industry every other industry are promoting via social media. You can’t find any businessman who has no social media promotion. Traffic to your site will increase and you will gain more profit. By adding social media sharing buttons to your websites, users can easily find your social media profiles and more traffic will get. Don’t worry about how to add such icons. It is really easy with plugins available in WordPress. So by using plugins, social media sharing can be done easily. Top social media plugins for WordPress serves as big role in social media.

The icons must be attractive and must keep a particular space between social media icons. Always place all the social media icons in one row don’t scatter the icons on the website. Because it may hard to find the share icons you need. There are lots of Top social media plugins for WordPress. Today each and every website have social media share icons and you can’t find a website that is not added these icons. Top social media plugins for WordPress provide more benefits.

Eventual Social Media Icons

 This is used for many WordPress websites. This plugin supports 10 social media sites and it is an attractive package too. Users get email share option here. The brand logo is supported by this plugin and this plugin is highly desirable.

Specialties:

  • We can alter the size, color, position, and appearance
  • Organized floating share bar
  • Fast loading

AddToAny Button

addtoany

AddToAny share button contains many social media icons and you can easily choose from it. This plugin used in WordPress sites to add social media icons and it is the oldest plugin too.

Specialties:

  • Icons can be placed anywhere on the page as you wish
  • Organized by Google analytics
  • Supports a huge number of social media networks

Social Pug Plugin

socialpug

Maybe sometimes the social media buttons you wish to add is absent, because that particular plugin doesn’t have these buttons functions. And these social media platforms may increase traffic and interaction with your site. The solution to this problem is Social pug plugin. This plugin supports Google+, Twitter, Facebook, and Pinterest.

Specialties:

  • Shows social share counts
  • We can edit button labels
  • Button arrangement in 4 different areas

Total install by users: 40,000+

Supsystic Social Media Share Button

supsystic share button

Social share button by Supsystic is the best one for you if you want to publicize your business or websites. This plugin has button replacement options and provides custom designs and labels in button. You can share the content to any social media networks like facebook, twitter etc.

Specialties:

  • Suitable for all screen sizes
  • Attractive social sharing plugin
  • Supports to show social plugins on specific pages

GetSocial Social Sharing Analytics

getsocial sharebutton

Highly attractive, great design and placement options are its key features. Users will get different social sharing buttons and contents can be shared easily. Pop-ups and subscriber bars in this plugin will increase traffic and users interactions. Analytics is also added.

Specialties:

  • Real-time analytics
  • Shows correct page virality scores
  • Image sharing is possible

Quick And Simple Social Share Buttons

If you read something informative you can share it on social media by using easy social share buttons in WordPress. This process is easy and the followers in your social media will get quality content or information.

Specialties:

  • Fly-ins and pop-ups
  • Plugins can be added to 22 different locations
  • Button text can be edited

 Social Share Buttons By Sharify Plugin

This plugin adds more beauty to your site. This is one of the favorite plugins of everyone. It is organized with any website and it is fast too. Your site gets beautiful social share buttons.

 Specialties:

  • Changes can be done in button colors
  • Capability to display or hide buttons
  • Sensitive share buttons for all social media networks

 Cresta Social Share Counter

cresta social share counter

The user-friendly interface of Cresta plugin allows users to access it in an easy way. Sharing of posts, pages, informative contents etc. can be easily shared. The total number of shares and social counters details will show in this plugin.

Specialties:

  • 9 types of button style
  • Shows social counter
  • Suitable for selected network

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