Social Media Marketing Articles

Read Social Media Marketing Articles & blog posts published by SoftLoom IT Solutions. Improve your marketing skills, upgrade your digital marketing insights. By reading blog posts and social media marketing articles, you can develop social media marketing strategies independently. Most of the posts and articles are like social media course which can be followed by companies, agency authorities to build their own marketing strategies and plans.

If you want to make your email marketing efforts successful and paying, you will need to follow the best Instagram techniques to gain more followers. Until and unless you have a large number of followers, you will not have the return on your investment as desired.

Instagram marketing service

Instagram Techniques To Get Followers

One of the techniques that will help you a lot not only to gain more followers on Instagram but also to engage with them is the Instagram Live feature.

• Given the fact that you will need to explore and exploit different forms of content on Instagram. This feature will help you to know if you really have the desired fan base to do so.
• It also allows you to interact with your users at a more personal level.

The Instagram Live broadcast can have a few different formats. Some of these formats that will work well are:

• Product launches
• Q&As
Influential profilers takeovers and others.

Whatever is the case, at all cost you must make sure that you announce your broadcast well in advance. You can do this through different sources such as:

• On your Story
• On other social platforms and also
• In a post.
This will not only make people aware of your Live broadcast but will also give it the best possible chance to perform well.techniques to gain followers instagram

Goals

Finally, to enhance the chances and effectiveness of your broadcast, you must have a set goal of some sorts for your broadcast. They can be:

• Visiting your website
• Entering your contest
• Buying a product
• Signing up on your email list.

It is good to have a definite objective in mind and in front of you. As that will help you to know what your efforts are for. This will not only help you to focus on your broadcast. But will also help you in pushing the followers to convert.

instagram-followers-hashtags

Hashtags

Next, you should focus on the hashtags and comments aspect of Instagram. This is to make sure that you gain more followers to make them sign up for your emails.

However, when it comes to using hashtags for your insta posts, you must make sure that these are short, crisp, relevant to the product and most importantly local. Hashtags are basically one significant component of a post that plays a major role in ensuring the success of Instagram marketing.

• These may not be very good at reaching out to your target market. But using the right and relevant hashtags will surely help in boosting engagement on your posts.

• These will also make your posts more likely to show up higher on the Insta feeds of your followers as well as on the Explore feeds of any potential customer.

Apart from the local hashtags, there is another type of hashtag that also performs well for any business which is the brand or product-related hashtags. Just as you can find the local hashtags by checking out the posts of other local business or business publications, you can also check out for some of the best product-related hashtags from the competitors and influential profilers within your industry.

 

instagram-followers-comments

Comments

As for the comments, make sure that you choose it on the basis of the local and brand or product relevant photos. Commenting on these posts from other accounts, you will be able to drive a significant amount of traffic to your Instagram page.

You can find these posts by using a few curated hashtags and leave a few comments on it here and there.
• This will help you to connect with the potential local customers as well as the customers within your industry.
• This will also allow you to drive a significant amount of brand awareness.

However, while commenting, make sure that you leave meaningful comments on the posts selected. Rather than simple, generic and less than useful comments such as “Great photo!”. This will help you to build a long-lasting and stronger relationship with other brands.

Respond to the comments received

Just like commenting is very useful to gain followers, responding to the comments made on your posts by other people is also equally important. Though most of the people think that it is an unnecessary waste of time, you will be surprised to know how effective this approach is when it comes to creating more Insta followers for directing them to your site or emails for signup.

This may not be feasible if your posts already get hundreds or thousands of comments. But for a small business, this is extremely useful. This will help them to:

Grow their following
• Gain more customers
• Establish a more personal relationship with both potential and existing customers.

Responding comments can be simple and made in a few words such as ‘Happy you liked it’ or any other. This personal touch to the comment will connect you in a much better and stronger way with your target audience.
This will ideally make all the difference when it comes to gaining more followers, driving them to your site to sign up for emails and eventually making a sale.

Repost user-generated content

When you run an Instagram hashtag contest or when you create and use a branded hashtag for your products. It automatically gives you access to a large number of amazing contents. Those are the photos and videos that your fans have posted.

• These user-generated contents are uniquely engaging because all these are from real customers and are genuine.
• The fact that these UGCs are not as polished as your own contents make these all the more exciting.

Therefore, make sure that you keep a stock of these and repost when necessary. Of course, with the permission of the original creator. Just keep in mind that you post it occasionally or feature it on your Story.

This is actually a very good way to recognize your fans. Ask experts like Gramista and they too will suggest using them to gain followers and trust of the followers to make them sign up for emails.

Hope you follow these techniques to gain followers on Instagram and achieve success.

Instagram is full of visuals, from home design, ultra-glam makeup to poolside parties to female chefs to women clad in hot bikinis. Yes, women dominate this photo-sharing social media platform today. The pressure is on women. Women are having fun, traveling, eating out, and drinking. And they have their stunning photos and videos on Instagram. Studies show that 7.5 million more women are using the image-sharing site compared to men.

Why Women Use Instagram the Most

Why women use Instagram the most

According to an article published on https://www.inc.com, 31 percent of women using the internet are on Instagram, compared to 21 percent of men using the platform. Why? Here are the top reasons why Instagram is more popular to women than men:

Beauty and attraction

Today, beauty and glamour do not come from television and magazines anymore. You have Instagram photos or videos to attract more likes and comments. Whether it is your solo selfie or a group of female friends dining together at a restaurant, the beauty of it is shared with the world through Instagram. It is not necessary that only beauticians can share expert tips on Instagram. More women who care about the way they look are switching to the photo-sharing platform.

The next-door college girl may share makeup tips, product reviews, and shopping hacks on Instagram. Instagram and women have a symbiotic relationship today to show the world that they are new, modern, and bold.

Aesthetics

Instagram is a visual platform and extremely stunning. When it comes to mainstream social media users, we have been seeing traditional beauty and aesthetics. However, eminent social media experts cite that the focus on how one looks, as well as aesthetics, especially something that is visually alluring,  attracts a large number of women to Instagram.

Women are attracted to beautiful things like flowers, gifts, and things that please their aesthetic sense. That is why they love Instagram than any other social media sites.

Women like stunning images

Studies show that women are attracted to beautiful images, at least compared to men. That is the reason why Instagram is full of women followers. For example, filters make a picture look better. Whether it is increasing the saturation or applying effects to make eyes look bluer or making your cheese garlic toast stick out against the background wall painted white.

Every woman likes to look at the most beautiful person in a room whether she is eating toast and coffee for breakfast or watering flowering plants on the windowsill. Instagram is that platform that gives women an opportunity to compete and look her best whether she is at home or work.

Women love shopping

Women are doing much more than just posting their selfies on Instagram. The products that celebs use and post on Instagram inspire other women to shop for those items. Based on the findings of a Facebook IQ study, 34 percent of beauty, grooming, and skincare products were sold during the holiday season on smartphones. Today, in-app shopping is a trend among women Instagram users.

Conclusion

If you are a woman reading this article, what are you waiting for, huh? Post on Instagram, shop, and have loads of fun. Men too can use Instagram shoppable posts to buy their favorite gadgets. It is also one of the best ways to gain like Instagram. Uploading effective stories on Instagram is a great way to make the audience engaged on our Instagram page. Our post on Instagram Stories can give you a brief idea about how to upload Instagram stories ina beautiful way.

Facebook used for BusinessNow Facebook is used as a business marketing platform. It’s almost impossible to find a person who isn’t active on Facebook as it is the biggest social media platform till now. People use it to connect with their long-distance friends and relatives and add a little fun their lives. However, apart from this friendly communication, Facebook is also a base for many businesses.

Yes, a lot of small and big businesses market their products through Facebook and reach their online customers. Facebook has suffered few scandals recently due to which many users claimed to ditch the platform. However, it is still the best social media website both for individuals as well as businesses. You can go for Facebook marketing services in Chennai as well to obtain the desired and fruitful result.

Why Would  Facebook Used For Business?

There are people who are against business marketing on Facebook. There might be a few reasons for the same, but there are much more reasons to use it rather than not using it. Here are some points that’ll prove to you why Facebook is still the most used social media and is perfect for your business to reach millions of users.

Millions of Users

No other social media is as popular as Facebook. Millions and billions of people visit Facebook almost on a daily basis. So, Facebook will help you reach a very wide range of audience and give you the opportunity to increase awareness about your brand among people.

Targeting Facebook ads for business

Facebook ads are high le targeted as they help you target a wider audience, in case you can’t do it organically. You can target people on the basis of location, age, gender, and interests. This will promote your brand in the right way to the right customers.

People spend a lot of Time on Facebook

You just can’t ignore Facebook for a business where billions of people spend a ridiculous amount of time. It’s large, and the engaged user base is what attracts active advertisers. You can also take this opportunity!

Facebook Re-marketing

facebook remarketing

Facebook re-marketing shows ads of your business to the people who’ve visited your website or used your mobile app, whenever they visit any other website or social platform. This will boost the customer engagement process. You can’t be crazy enough not to use Facebook re-marketing for your business.

Larger Demographics

True that many people use Facebook. But what’s even more interesting is that people of all ages use Facebook. No matter if it’s teen, an adult or even a senior, all of them are found to use Facebook. It’s larger demographics is another reason that makes it a powerful online marketing tool. Thus, you end up marketing your product to a larger demographic of individuals.

Fast Growing

Social media networks other than Facebook continue to face boom and depression phase. Whereas on the other hand, Facebook is something that is still the fastest growing. Many new individuals are joining this platform every day. New individual accounts, pages, online communities, and groups are created every day.

This can help your business a lot if used in the right way. Business marketing is taken to a whole new level with Facebook. You have to consider many factors like your marketing budget, your competitors and your customers before you market your business on Facebook.

How to Promote Facebook Used For Business?

Now that you know how important Facebook is for business, it’s time to know how you can use Facebook for the same. Here are some tips that can help you grow your small business and bring a big change:

Create a Business Page in Facebook Used For Business

create facebook page

To give your business an individual and varied recognition, you need to have a separate page for it. This will give your business a solid Facebook presence. Customize the business page and add as much information about your business as possible.

Be Regular

Simply creating a business page won’t make any difference if you aren’t regular on it. You need to post on your business page as much as you can, with a minimum of one post a day. Make sure you don’t compromise on the quality of content just to be regular.

Promote your Facebook page Used For Business

Send invites to join your page to your friends and current customers. Provide the link of your page on every other social media, on your business card, etc. that’ll invite more and more people. This way, you need to build a following on Facebook.

Post-Contents

Publish contents that keep your followers engaged. We mean, before posting anything on your page, think if it’ll occupy the minds of readers even for a while, or if it’ll start a conversation. If yes, it’s good to be posted. This way, readers will spend more time thinking about your page and will consider it.

Organize Giveaways and Offer Discounts

This is the traditional way to attract customers. Well, it still works! You should organize giveaways for your customers and offer discounted prices so that they continue to be a part of your business. This will also attract new customers when the friends of existing ones get to know about it.

Facebook ads

facebook adsTarget a wider audience and can help you out if you’re unable to reach customers organically. Moreover, Facebook tools are effective and easy to use. Just target people by age, location, interest or gender, and you’ll reach your customers right away.

So, these are just simple tips that can be the answer to your question “How can I grow my business on Facebook?”. You’ll learn better ways and newer ideas by yourself, once you’re into it.

Trust issues related to online businesses are always a concern. Well, we have a solution for this too. We are one of the best and well-known websites that helps our clients in every possible way by delivering them incredible Facebook marketing services at the best possible rates.

Why wait? Take your business to the next level by contacting us and including one of the best marketing tools into your business. You’ll definitely get to see the results after you’ve invested some time, money, patience and hard work.

The 2 main types of digital marketing are online and offline marketing. Offline marketing involves things like radio, television and phone advertising, online marketing is of 7 major categories:
Differences types of online marketing

Different Types Of Online Marketing Techniques

  • Search engine optimization (SEO)

  • Search engine marketing (SEM)

  • Pay-per-click advertising (PPC)

  • Content marketing

  • Social Media Marketing (SMM)

  • Affiliate marketing

  • Email marketing

    search engine optimization

  • Search engine optimization (SEO)

SEO is the advance process of optimizing your web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers and this helps in getting higher rank in SERPS.

  • Search engine marketing (SEM)

SEM  or Search Engine Marketing is the process of gaining traffic on the website by purchasing ads on search engines. Google AdWords is the most popular paid search platform used by search marketers, followed by Bing Ads.

  • Pay-per-click advertising (PPC)

Google AdWords or Pay-Per-Click is Google’s form of online advertising. Advertisers bid on “trigger” words and phrases that prompt their ads to show in sponsored search results. Advertiser pay a fee every time someone clicks on one of their ads. Commonly, SEM and PPC advertising are moves out through search engines, who charge advertisers a predetermine amount every time their ad is clicked.

  • Content marketing

Content marketing is mainly a type of strategic marketing approach which involves creating and distributing valuable, relevant, and consistent content to draw in and to get clearly outline audience and to drive profitable customer action. By making helpful content that gives worth for your target consumers, you’ll work to have interaction these leads and facilitate build awareness for your brand. Brand awareness is one among the foremost necessary advantages of content marketing.

  • Social Media Marketing (SMM)

    social media marketing

Social media marketing can do be a good way for businesses to satisfy their objectives in terms of building brand equity, improving client service, reaching new clients and aggregation customer feedback. If firms will produce social media content that has worth to others, they will connect with customers during a profitable means.

  • Affiliate marketing

Affiliate marketing is the method of earning a commission by promoting different people’s (or company’s) product. You discover a product you prefer, market it to others (usually through your blog), and earn a bit of the profit for every sale that you just build.

  • Email marketing

Email marketing provides direct contact with clients and allows you to drive prospective customers to your website.It has been a pillar for any business attempting to generate sales via the internet. In a  few steps, you can provide updates, exciting news, reminders, etc. to your customers in a fraction of minutes.

Social Media Manager

 

Social media is one of the most powerful revolutions in the last 20 years. Internet was able to make the world accessible with a click of a button and social media was the major tool that connected people. Successful social media managers play a very important factor to be considered here.

With the increase of consumer preference to use social medias for communication, it is crucial to devote attention to who might be best equipped to handle these valuable relationships. Social media is marketing services, sales and customer service all wrapped up into one now. Every social media manager needs specific, unique skills to ensure a company’s digital reputation is protected and its growth.

Starting social media profiles such as Facebook, Twitter, and Instagram, they will help you to grow your business because they have developed over the last few years to be some of the most influential companies in the world. Today, there are an abundance of social media channels that connect people of all ages and demographics.

 Today Social media is more than just something to do for fun. Now it’s a way for businesses to directly connect and interact with their current and targeted customers.  In business, social media channels can be the heart and soul of their brand, of how people view their company. That’s why the role of a social media manager become so important. Successful Social Media Manager should pocess some qualities to achive the goal.

1. Successful Social Media Manager Must Have Social Communication Skills

Communication skill is the major skill for successful Social Media Manager. Because it seems obvious that someone whose primary job is to connect with people from outside the company so they need to have good communication skills.

While all social media is similar in the sense of what it accomplishes, each social media channel has a slightly different way of communication. So the social media managers has to understand the way of communication changes and communicate wisely.

2.  Successful Social Media Manager Must Be Social

She/he should be regularly used of social media personally and should be well-immersed in the social media environment. The best social media managers are people who completely enjoy social media and participate on social media on a personal level. To become a truly successful communicator on social media, one has to know not only the in and the out of the programs but be able to use the language common to each. The person who handle the social media should be able to tell a good story. If they have a blog or write for online media, check out what they have written. It’s a good way to observe their skills and decide if their personal brand fits the company’s criteria.

3.  Successful Social Media Manager Must Have Personality & Creativity

 The social media manager must have the ability to maintain perspective and above all, not take things personally. They have created a space between feelings and reacting.  They must have maintain a positive attitude and maintain truthful to the company. Social media is a way for businesses to communicate with customers on a more personal level. So a sense of humor a touch of creativity and a voice that resonate with the audience are all must haves. Creativity is that what makes exceptional social media campaigns stand out from the others. Doing something different and creative according to others. Creativity that combined with the ability to multitask is the winning combination of skills for an effective social media manager.

4. Successful Social Media Manager Must Be Up on Digital Data

The top skills on this list all deal with the make-up of the person who holds the title of social media manager. The rest of this are all professionally-based skills.

A social media manager need to know about how to optimize and analyze the social media contents that are published in it. He also need to be able to discern whether social media marketing is working or not. Also, being able to culling the appropriate data for each channel and then adjusting the contents. According to this aspect of the job requires knowledge of search engine optimization (SEO) general practices, and specifically how search engines treat social media posts and the importance of social media profiles on search engine ranking.

5.Successful Social Media Manager Must Be Project Managers

An empowered social media manager takes responsibility and becomes responsible to see every issue through the end. With authority, they can solve all the issue, follow-through with the players concerned and respond to the customer in a timely, respectful manner. Without an authority, they are crippled and the customer receives poor service and support. Some social media managers have a team of people helping them manage each of these channels. Hence solid skills in managing people is also required then.

6. Successful Social Media Manager Must Write & Edit Well

Successful social media managers must need to have excellent writing and editing skills. Some of the typical language one might use for a personal social media account that will not be use on a professional social media account. Well-written, timely content is what drives the social media correctly. There is only fresh and relevant content is archive the profit from social media. Always listen and responding rapidly. Sometimes even live on location and that is why blogging is become so central to a successful social media strategy. It allow social media managers to respond to breaking news by quickly and easily creating content that can be posted and shared by others on the Social Media.

7. Successful Social Media Manager Must Have Visual Skills

Online networking is a very visually-driven form of communication. Even posts on text-based channels for example Twitter perform better if they have pictures that go along with the text. That’s why successful social media managers need to have an understanding of how to pair visuals with content.

This implies a good social media manager will be able to collect available images from the internet or from a company’s database, and also must be able to create great images on his or her own – or at least be able to tell a design department in the company what to create.

8. Successful Social Media ManagerMust Be Flexible & Adaptable

A social media manager’s activity  needs a lot of patience and flexibility. Not only a company’s needs changing all the time, but social media itself is need changes in it. This is where the flexibility comes in. An efficient social media manager will be able to digest changes made to each social media channel, as well as how to shift the approach to that channel. Also, social media managers need to be able to adapt to each environment they are communicating in, as sometimes the change occurs with the users of a social media channel and not just the channel itself. This means being up on all the trends on not just how people are using Twitter, for example, but what they are talking about on Twitter – whether that relates to the manager’s company or not.

9. Successful Social Media Manager Must Be Great Marketers

Whatever it is the ultimate purpose of a social media channel is to create marketing opportunities. The end goal of social media management of a business account is to market the business and branding. The social media manager is not need to have a strong direct sales background, but he or she must need to understand that the content the social team produces is finely supposed to generate sales – if even in an indirect way. The social media manager to be able to recognize a sales lead that may come across in a reply to a message, and pass it to the sales team.

10. Successful Social Media Manager Must Have Excellent Customer Service Skills

One of the main aspects of social media that can’t be overlooked is the fact that it’s a two –way communication street. It is simple for people to reply to your content or share it with all of their followers.

The skilled social media managers will understand this customer service  aspects of the job and will have the ability to effectively monitor the activities and interactions on each social media channel as well as respectfully reply to all enquiries in a timely manner- whether the reply is positive or negative.

How to conduct a successful Twitter Analysis

 

If I say about social media engagements and the metrics what comes in your mind first? Mostly the answer should be likes,comments and shares. But these are not only the metrics that considered as social media engagement and  KPIs.

There is no lack of data to track. Marketers don’t struggle with can’t having enough data. They trouble to pull the insights from all the data already provided. So to have social media monitoring process, we must have metrics to analyze.

The KPIs for modern social media teams to track are :-

  • Likes
  • Engagement
  • Followers growth
  • Traffic conversions
  • Interactions
  • Social sentiment
  • visitor goals
  • Shares
  • Web visitors from the social channel
  • Social visitors conversion rates

Social media is a valuable tool for building personal relationships with your audience. Also social media metrics should help you to determine the performance of your social media campaigns and the ROI from them. So the only way to ensure this however,is by tracking the right social media metrics KPIs – beyond your fan,followers, or ‘like’ counts.

When we use social media for business purposes we should consider this following factors :-

  • Are you reaching the Targeted audience?
  • Are you engaging with Targeted people?
  • How many of your social media fans are inquiring about your product or service?
  • How many of them actually become customers?

Through this section we will assist  you with identifying the full spectrum of social media metrics available to you for evaluating  your content and social media marketing, the meaning and importance of each,and how to utilize and improve them.

Here few will need to keep track of all these social media metrics, so choose the mix that gives you the most important information.

1. Reach in Social media

Understanding the Reach

Social media reach is the total number of unique account that were exposed to social media post. Media analytics metric that alludes to the quantity of audiance who have come across a particular content on a social platform such as Facebook, Instagram,LinkedIn,pinterest or Twitter,etc.

How to Track the Reach in Social Media

How to reach the track changes by platform, and not all the platforms will display this social media metric. Here we are introduce how to find out all the reach for some of the most popular social networks.

Facebook

At the post level,facebook displays a reach metric at the bottom of each post on your page’s home page. This is visible only to those logged into an account associated with those page.

Clicking on the “people reached” number will also open up and we could get the metrics for that post.

You can view the number of people reached for each post on the page’s Insights tab by selecting ‘Posts’ from the left menu on the desktop.

 On the Facebook Pages smartphone app, Insights just show the total measurement for the entire page. The desktop Insights ‘Posts’ section lists each published post are in reverse order, with reach displayed for both organic and paid versions of the post (if that post has been given a paid boost).

At the Page level, you can see the total reach of all these posts from the page for the selected time period on the Insights tab.

Twitter

In twitter that does not give a reach metric for the organic tweets.

LinkedIn

Click your profile  avatar at the top right side, and select your company’s page from the dropdown menu. Then you will be listed as an administrator for the page.

From the analytics tab at the upper side, select the visitors. The default view show the total page views for your company page for the last 15 days. Use the dropdown menu to change the view as to unique visitors.

Instagram

On this smartphone app, go to the company’s  profile page, and tap the graph icon on the top bar to the right of your account name.

The Activity tab shows you  metrics for all the activities around your account. Then to see reach for an individual post, tap the Content tab, scroll to the post you want to measure, and click on the View Insights.

Pinterest

Pintrest analytics at the top left, you could select a portion ‘people you reach’ from the drop down button. Then the graph shows the number of viewers of pins from your profile in order to day by day for the selected time period. Pinterest can’t display a reach metric for the individual pinned posts.

2 Impressions

What are impressions in social media?

An impression occurs any time a post will appears in a user’s timeline. It is depending on the network,the viewer may or may not be required to actually view the post, but could be counted as an impression and it to be recorded.

How to Track Impressions on different social media

The tracking of impressions is to be depending up on the platform you are using. Here is show how to findout the impressions for some of the most popular social networks.

Facebook

In Facebook only the paid promoted posts are provided. There is no impressions metric for the organic posts.

Twitter

Click on your profile avatar at the top right and select analytics from the dropdown menu.

The default view show your account’s total impressions for the past 28 days. To know about impressions for the individual tweets, click on the ‘tweets’ tab at the top.

The tweets are displayed in reverse order. You can sort it by the top tweets,tweets and replies, and promoted.

LinkedIn

Click your profile avatar at upper right and select your company ‘s page from the dropdown list.There you must be listed as an administrator of the page.

From the Analytics tab at top, select ‘visitors’. The default view shows the total page views 

Instagram

Go to the profile page and click the graph icon on the top bar to the right of your account name. Then the activity tab shows the aggregate metrics for all activities around that account. But impressions  are not shown for the individual posts.

3. Shares and Retweets

Facebook

The number of shares is shows the bottom of all post.

Twitter

The number of retweets on your profile, select Analytics from the drop down menu. And then click on the Tweets from the top navigation.

In twitter analytics retweets are shown  in with all other engagements in the overview. To show the number of shares for an individual tweet, click on ‘View Tweet Activity’ in that tweets listing.

Instagram

Instagram doesn’t provide any share metrics.

4. Likes, Reaction, Favorites

Facebook

A few years ago Facebook changed only ‘like’to a post to a range of verity  ‘reactions’ – ‘like,’ ‘love,’ ‘haha,’ ‘wow,’ ’sad,’ ‘and ‘’angry.’

If you click on the title of a post in that all list, the ‘Post Details’ will show you a breakdown of the number of reactions by each reaction type.

Twitter

To see the number of shares of an individual tweet, click on ‘View Tweet Activity’ in that tweets listing. Here all the engagement types, including favorites, are listed separately with their metrics for that tweet. Twitter analytics still use the older designation of ‘likes’ for the favorites.

Instagram

Instagram does not provide any share metric. But shows the likes for every individual posts.

5. Comments/Replies

Comments and replies, both are responses from the users, usually it appearing with and under the post.

Facebook

A user  can see the number of comments for any page post in their news feed on both desktop and the smartphone app. It appears at the bottom of any page post.

To view all comment metrics for a page you administer, click on the insights tab. So you could get the number of  engagements for the posts.

Twitter

In twitter, you can see the number of comments on any of your tweets in your profile at the bottom of each tweet.

Instagram

Instagram does not provide any sum of comments metrics for any accounts. If you like to click on the individual post, you can see the number of comments for that post.

Instagram, the photo-sharing app is one of the fastest growing social media networks that has launched their stories feature in August 2016. The stories feature allows users to post photos, videos or even text that appears for 24 hours after posting. Instagram stories are interesting and fun and you can make them creative and interactive as you want. It provides followers reasons to engage with you and come back for more. Stories create greater brand awareness, engagement, and conversions. Most powerful brands today use Instagram stories to promote themselves and to builds audience. Have a look at the tips to do better on Instagram.

Instagram stories ideas

  1. Hold on Story Highlights

To make your stories available to viewers even after 24 hour periods, use “Add to highlights” feature and the stories will be accessible on your account in the highlights section. Instagram highlights allow the brands to curate stories so that the audiences can watch them at their convenience and makes your content evergreen. Highlights on Instagram is a way to attract your audience. You can showcase interviews of experts, photos of customers, use cases of your products.

  1. Use polls, Quizzes or Share Trivia

Poll feature in Instagram stories helps you engage your audience better. It helps to know better about their likes, preferences. This option helps you to craft content that resonates with an audience. When you ask about their opinions, you get great data and they will feel more valued and get connected to the brand.

  1. Support influencers

One of the great ways to promote your brand and products is by influencer marketing. Leverage your Instagram stories in you influencer campaigns. This can help you gain audiences and increases conversions by allowing consumers to discover the products.

How to support stories for influencer marketing?

  1. Share product videos or images with influencers and ask them to use them in their stories.
  2. Ask influencers to create the story that features the brand.

Consider working with micro-influencers if you are on a lower budget. They will help you to generate better ROI from influencer campaigns because working with micro-influencers is cost-effective and the management rates are higher than prominent influencers. Also, you need to work with more of them to reach more people. Influencers need to tag your brand in their stories. Ask them to insert a link to the website or to use the branded hashtag in their stories.

instagram stories ideas

For the success of the campaigns, you need to find relevant influencers in your niche. Make sure that they are expert in their field and have a good number of followers, engagement rate. Check their posted content to make sure their style and messaging align with your brand.

  1. Strength user-generated content

To build your audience and get more engagement on the stories to build user-generated content. Encourage followers to feature your products in their stories and to tag your brans in them. Also, offer some sort of incentives so that people are motivated to share their experiences using the products. Offer freebies or even chance to get featured on the Instagram page. User-generated contents promote the products without being pushy and help to build the credibility and to win the trust of your audience. Great user-generated content helps you to get connected with customers and is a great way to spread the word about the brand.

  1. Focus on spreading Personal Stories: People remains curious and likes to know how the things work. To tap into that curiosity, share stories about the brand or products, customer experiences or even employees. Personalize experience of viewers with behind-the-scene Stories that help you to humanize the brand and connect with audiences at the deeper level. Brand shares to make the audience feel special and more connected with the brand.
  2. Use videos along with the stories: Use of stories is increasing at a greater pace. Instagram provides a way to share videos that are recorded as well as live videos in stories. Live videos are a way to stand out from the crowd to get more visibility. Videos can showcase the products beautifully during promoting the product launches. Videos in stories are effective at boosting brand awareness while launching the new product. Create videos that are compelling and unique.
  3. Include Hashtags to your stories: Hashtags are a way to help the content get discovered by a wider audience. For creating good Instagram stories there is a need to time as well as effort. Hashtags ensure that they get the views they deserve. Users add customized hashtags to stories and this helps to expand the reach of the post, connects with the larger community.
  4. Story promotion In Instagram: Instagram allows users to run stories ads and they will show up in between stories from people they follow. It can be a single image or a video of a maximum of 15 seconds. An ad enables a brand to hold users attention. Promote Instagram stories to get discovered by audiences and to boost brand awareness.

Thus Instagram is a great platform to flourish the business. If you are not using it properly then you are missing out on a lot. Stories help brands to reach among more people and to increase engagement on Instagram and helps you to convert potential customers into actual ones. Have you made Instagram stories a part of marketing strategy, if not make it your part and experience the difference.

 

What is Social Media Infographics?

Social media Infographics are clipped compounds of information and graphics  they are help us to visualize the elements to learn. Through the use of social media infographics the information will understand more quickly and clearly  Everyone likes to get the information from a picture than a block of text. Here are some social media infographics that give some valuable insights.

1. Social media strategy

Here are some social media infographics strategy steps that tell if you are doing it rights. This Social media  infographics is simple yet effective.

i. Have a team

Social media strategy need not be owned by a single person. You always should have a cross-functional team to develop the strategy, to implement and to manage the social campaign.

ii. Listen, Compare and take the decision

Most often the social listening is ignored. Extend the usage of keywords and phrases beyond the brand name and the audience will provide a good guide to where and how you need to be active in social media.

iii.Main aim

With the help of social media infographics, a variety of business objectives can be attained. But the best social media strategies are focused on a narrow rationale for social. Some of the objectives are sales, loyalty, retention, awareness.

iv. Opt the metrics

How can we determine whether social media is adding business value? What can key performance indicators be used to assess the effectiveness of social media strategy? Will it be possible to measure ROI? How to understand past likes and engagement?

v. Analyze and understand the audiences

Who will you interact while using social media? What are the characteristics and information needs of the current or prospective audience?

vi. Your idea

The only one thing that needs to be focused on is the way you approach and adapt to attract the audience. Looking into examples, we can understand that Disney is not about the movies, it’s about the magic. And Apple is not about the technology, it is about the innovation. So, what about you?

vii. How to remain as human?

The main objective of the social forces is to compete with the competitors. So even though we do a campaign for a company. The company need to act like a person to some extent.

viii. Create a channel plan

After understanding the importance of social media and how to measure the success you can turn on to chart a plan on how o implement the campaign on Facebook, Twitter etc.

2. Preparation of a Social Media Strategy

Using the social media requires a long-term commitment. Therefore you won’t get results in a week.

i. Define what you do?

Make a clear note about your product or service in a sentence. Make it as simple as possible.

ii. Listen to the audience

Listen to what and who’s talking about you. Find out all the conversations that mention the brand directly or related to you in general

iii. Set a goal to achieve

It is very important to set a goal and try to achieve it. In the end, you need to have to produce results, so jot it down.

iv. Find out the communities and influencers

By listening to the conversations you will be able to find out who is talking about your brand.

v. Define the audience

Select the audience that you target for.

vi. Make sure your audience knows you

Make a clear understanding of your audience, about their interaction. It is very important to whom you are talking.

vii. Mention what you do in a single message

The message that you provide needs to make your fans happy. This is the most likely reason why people buy from you. Remain meaningful for the audience.

viii. Plan the content

Make a schedule on how often you create content. On creating the content, concentrate on the need of the audience.

ix.Channels, tools and distribution

Find the ways to get the content to the audience. Find out then place where your audience is. The website is the foundation for the marketing, so find a place of the website.

x. Look into Conversations

Social media activities is to understand what people talk to you and each other. To carry forth the conversation you need to remain personal and identifiable. Make a decision on how much time you will spend on listening, posting and replying and work according to schedule and don’t censor on criticism.

xi. Understand the improvements from Results and ROI

How will you understand if its working or not? Look if you get value out of social media activities that you put in it. A year is long enough to start seeing the results. If you haven’t found the results review, adjust and improve.

xii. Time

We know that a specific period of time is needed to bring out the results. Make sure that they have the time. Make a clear statement about the time needed for the social media campaigning.

xiii. Money

Sometimes you need to hire people from outside the company to develop Facebook, designs, applications etc. Also, there is a need for media coverage, emails etc. Add all this together and make sure that you can justify the budget to the management.

3. Influencer Marketing

Social influencers are the most powerful figures as it helps to build the brand and can also destroy it. Consumers trust influencers more than the brands. Here is a research result:

92% of consumers trust recommendations from other people. While 70% depends on online customer reviews. 47% of US readers depend on blogs to find new trends and ideas, 35% of US readers look at blogs to discover new products. But 20% of women active on social media gets motivated by the bloggers they know.

To fulfil types of Goals when working with the influencers

i. Brand Awareness: Helps to introduce the brand and the products to new audiences.
ii. Education: It is better to use a video or a tutorial to make your products or brand more aware.
iii. SEO Authority: Once you get links from popular sites then it will boost your site.
iv. Use cases: Make the users clear on how to use the products by providing the use cases.
v. Social Following: With the help of influencers social following can be increased.
vi. Control the damage: With the help of influential people, you can reverse negative reviews and opinions.
vii. Sales & Trust: Reviews and endorsements by the customers help to sell products and also helps to improve the trust.

Tips for the Influencer Marketing

1. Research: Make a thorough and well-detailed study before blasting out a pitch.
2. Relevance: Relevance is more important than the mass reach.
3. Remain realistic: Show the respect for the time and effort of influencer.
4. Think Creatively: Bring creative ideas to the influencer but remain open to the feedback from an influencer.
5. Measure success: Know the metrics before starting the campaign and collect them when the campaign is over.

4. Social Media Tools

This tool helps you with social listening, monitoring conversations, optimizing campaigns etc.

i. Social listening: This software helps the companies to understand the conversations happening about their companies, competitors and on the keywords. This is the most relevant social listening tools meltwater buzz,Brandwatch Trendrr(paid and free), viralheat, socialmention.

ii. Social Conversation: This software is used to effectively find and respond to customer inquiries and comments in real-time. Some of the Social Conversation tools used are ArgyleSocial, hootsuite(paid and free), Spredfast, sprinklr,postling.

iii. Social Marketing: This software is used for creating and managing campaigns, promotions and other creative projects on different platforms. Some of the tools that can be used here are EngageSciences, BuddyMedia, AgoraPulse, shoutlet, SHORTSTACK.

iv. Social Analytics: With this software, you can measure and understand the results of a company’s social media efforts. Tools used for social analytics include Simply Measured, socialbakers, Crowdbooster, sproutsocial, SorceMetrics.

v.Social Influencer: These tools will help you to find and engage with social media users that are influential in some topics and helps to understand the sphere of influence. The tool used for social influencer is appinions, GroupHigh,KLOUT,peekanalytics(paid and free), Kr.

Facebook pixel helps in tracking the conversions from Facebook ads, optimize ads to remarket qualified ads and these codes are placed on the website. It helps to track the users as they interact with website and Facebook ads.

Advantages  of using Facebook pixel

Data collected from the Facebook pixel tracking can be used in several ways to refine facebook advertising strategy.

Track Conversions

Facebook pixel allows monitoring how people interact with the website after viewing facebook ad. You also the option to track customers across the devices.

Remarket

Pixel tracking data allows showing ads to people who already visit the site. You also have the option to show people an ad that they have abandoned in a shopping cart or added to a wishlist on the website.

Create audiences who look alike

Targeting data build audiences of similar likes, interests, and demographics to people who are ready to interact with the website to expand the potential customer base.

Run effective ads

Facebook pixel makes your ads more effective by enhancing the quality of the ads by improving the targeting people.

How to use Facebook Pixel?

Use Facebook pixel tracking to collect data by setting up the conversions.

How to create and to add to the website?

  1. Create the pixel.
  •  Click the hamburger icon and choose pixels from Facebook Manager Ads.
  •  Click on create a pixel.
  •  Name the pixel, accept the terms and click Next.
  1. Add pixel code to your website.

Install some code on the web pages by putting the pixel to work gathering information on the website.

  • Copy and paste the code.
  • Copy and paste the pixel base code in the header code of the website, post it at the <head> tag.
  • Copy the event code based on the actions that you want to track on the website.
  • Paste the event code in the appropriate location on the webpage based on the action that you want to track.
  1. Make a confirmation.
  • At first, download the Facebook pixel helper extension for the Google Chrome.
  • Visit the page where you installed.

 

The significance of social media in today’s World is obvious that it requires no proof. A short time before television was the primary medium for entertainment while telephone and radio served as the primary media for communication. But now social media has taken up the place of radio as well as television as they don’t evolve as rapidly as the telephone. As a citizen you can approve or disapprove it, but as a business owner don’t forget to take advantage of it. Now let us take a look at the ways to benefit from a social media consultant can aid you.

Great Exposure

The basic principles of advertising are to put the product in front of many people by spending little amount. Social benefit from social media consultantmedia is actually a dream come true for advertisers. Without spending a single penny you can create a page that helps you to bring your products in front of people from all over the World. To attain maximum exposure you have to do more after creating the page. Only a social media consultant can show you the tricks and methods to reach the widest possible audience. Thus your product can reach to a great audience and this will boost up your brand name via social media.

 Rebate in Cost

World’s largest advertising platform is Social Media and is free. In order to create an account simply give them your information. After verification of the identity, the page is ready. After this procedures, you can add pictures and videos that promote your business. Here you may find difficulty as anyone can create a Twitter page or Facebook page. But only an expert can bring the content up to attract people and to stand out from the crowd. Since you are spending nothing on social media advertising, you can afford a consulting business.

 Better Facts

As everything in the World has rules, so is the case of Social Media. Rules of social media are also simple. With the growth of these sites, new problems resulted in complex rules. Thus staying aware of these terms and abiding them is also important while using social media to make advancements in business. Hiring expert consultant makes the process easier. Keep in mind that getting suspended results in the loss of advertising as well as loss of revenue.

Time-Saving

Just think for a moment how much time young people spend on social media. Studies reveal that teens from America spend nine hours a day on social media. 30% of time spent online is devoted to social media use.  Many of the people use the platform to communicate with their loved ones. Imagine how much time you need to spend running a social media page? Therefore hiring a consulting business keeps you from spending hours of time answering messages and interacting with people.

The information provided above is a quick introduction to the World of Social Media advertising and on the ways to benefit from a social media consultant. If the current trend holds, this will be the most popular form of advertising for the millennium. With a little help, you can make changes with the changing faces of the market and make you ship afloat through it all.

 

Author Bio: Adrian Rubin is a graphic designer and freelance consultant.