Social Media Marketing Articles

Read Social Media Marketing Articles & blog posts published by SoftLoom IT Solutions. Improve your marketing skills, upgrade your digital marketing insights. By reading blog posts and social media marketing articles, you can develop social media marketing strategies independently. Most of the posts and articles are like social media course which can be followed by companies, agency authorities to build their own marketing strategies and plans.

Ecommerce Traffic From Pinterest

Pinterest is a social media site that is dedicated to collecting photographs and is described as a visual discovery storage tool. This social media works well as a digital push board for storing ideas and the social sharing aspect of the service makes it great for generating eCommerce traffic. Lets check what are the factors affecting ecommerce traffic from pinterest.

Pinterest in the First Place!

We have accounts in almost all social media profile but why we need to spend more time in Pinterest? According to a recent survey, Pinterest generates 41% of all eCommerce social shares. As Pinterest is a visual-based social media service it helps us to connect with consumers using the products.

factors affecting ecommerce traffic from pinterest

 Important Factors Affecting Ecommerce Traffic From Pinterest

 Posting Source is very critical

We need to do a great deal of work for the business from images to product descriptions. Don’t post to Pinterest from the computer. If you are posting directly from the hard drive the problem is that you are doing your eCommerce site a disservice but not including a link. When we share a post from website to Pinterest creates a link that is directing to your eCommerce page. So, when they select the pinned image they are transported back to your site. When a user shares the pin on their board, the pin includes the link and provides limitless sharing potential.

 The inclusion of a check mark is good

Pinterest also has a check mark, it tells users the images are directly pinned from the eCommerce website. Thus if a user selects pinned image, the user has the option to get into the website to purchase the available product.

Importance of Board Names

Pinterest’s board’s function is similar to a folder on the computer. You can pin the visual content similar to the created board. While visuals draw attention to the board it connects the information.  Pinterest users have the ability to search for the individual as well as created boards. When a board is created using a specific keyword, the pinned content stand out from the millions of other images. The interesting fact is that there is no limit for the boards created. We could consider Pinterest as a search engine.

The advantage of Rich Pins

A business owner can take advantage of rich pins to maximize the Pinterest traffic. Rich pins are of 6 different types and it includes product, recipe, application, place, article, and movie. Products pin provide additional information since it highlights the website images in addition to price and availability. Product rich pin provides a direct visit site link at the top and a handful of different social share features.

Put customers to work

Give your customers the ability to share products. When a customer shares a product or service it functions a free advertising. So take advantage of social sharing options on your website. Copy and paste a URL from the page takes time and dedication. Take advantage of Pin It button feature of the website and a pin icon appears above images of products. When a customer clicks on the pin, it ads the product to their board. This works as a product reminder, but it shares the content with others.

 Keep it Personal and Anonymous

Social media helps in connecting with customers and develop a personal relationship with the clients.  According to the studies, pictures without faces are re-pinned 23% more than images with faces. Avoid using an actual face. This is said because people like to visualize themselves with the product also the viewers look to the face and not the item.

Pin  Description

As with other social media accounts, Pinterest boosts your likes and shares. This will increase the visibility and helps to connect products to a greater audience. Optimal length for the pin description is about 200 characters. Pinterest does not support hashtags, it focuses mainly on the in-depth description.

 Factors to be considered in the pictures

Images represent the products and it should consist of the highest quality. While considering the size of the image, shoot an image with a width of 736 pixels. This is a largest display size option available on Pinterest. According to the studies taller images are more repinned than wider images. Images with vibrant colors are repinned 3.25 more often than images with one color. Also, pictures with a brighter color are repinned than light colored images.

The significance of a Contest

Running a successful contest has the ability to increase traffic and sales. Contest boosts interaction and improves sales. Kind of contest depends on the size of Pinterest you follow. Keep in mind about the audience base when customizing the contest. A contest like asking the individuals to re-post certain images. If they repost images there are more chances of winning.

 Guest Blog

They’re a great significance of having a blog. A guest blogger helps to increase the company exposure and connect you with new individuals. Gust pinner brings additional attention to the account from outside consumers.

Click here, if you need our help related to SEO, Digital marketing.

Best Social Media Management Tools for 2018

Even though Social media is very good and an important for managing the social media accounts of other business but sometimes it seems to be overwhelming. Usual activities include creating content, sharing, engaging with followers, community management etc. One of the effective ways to manage social media is to use social media management tools that improve efficiency and gives out better results. Tools that we discuss over here will help you to boost your social media profiles engagement. Let’s have a glance at the best social media management tools for 2018.

Best Social Media Management Tools for 2018

1. Hootsuite:

Hootsuite  is an enterprise level social media management tool that is being used by over 10 million professionals. This tool helps in scheduling and analyzing social media marketing campaigns. Also, there are a number of tools that might help your team to create an account for social networks. This is one of the Best Social Media Management Tools for 2018

2. Agorapulse:

This tool helps to schedule content for social media’s like Twitter, Facebook, Instagram in one place. In addition to Agorapulse, also has reported for the above mentioned three social networks. You can market content and can run the promotions from Agorapulse.

3. Social Oomph:

This tool helps you to schedule content on Facebook and Twitter on an automated schedule. This is one of the best and most powerful social media management tools in the market. Also, there is a provision to create welcome messages in Twitter. This tool also has numerous premium options that allow you to schedule photos, Facebook and LinkedIn.

4. Everypost:

This helps in ministering schedule customized posts, visual content and share the content on Facebook, Twitter, Google Plus, LinkedIn, Tumbler and Pinterest. It is helpful for posting on both Android and iPhone devices.

5. Bit.ly:

It is a reporting as well as an URL shortener tool. It nourishes Twitter with short posts and also helps in tracking the clicks to help you understand how well the content converts traffic to the website.

Social Media Management

6. Sprout:

Sprout is a tool for social media agencies because this is a social media management tool that can be used for multiple Twitter and Facebook accounts. This is another Best Social Media Management Tools for 2018.

7. Crowd Booster:

This is a Social media analytics tool helps to optimize the social media marketing that helps to update analytics on a consistent basis. You also have the option to create custom reports that are helpful for clients.

8. EdgeRank Checker:

EdgeRank Checker helps you to understand the ways to optimize the Facebook content. It also enhances to create custom reports helpful for clients. It also helps in creating content that increases engagement and optimizes news feed response.

9. SocialBro:

This tool is a Twitter marketing tool which helps you with all of your twitter needs like scheduling content, reports, creating ads on Twitter.

10. Tailwind:

It helps you with Pinterest marketing efforts. It is an official partner for Pinterest marketing. This tool will also create multi-board pins, uploads, calendar scheduling. Also helps in optimizing the times to post the pin to get the maximum possible engagement. Finally, it was designed to manage multiple accounts. This makes an ideal tool for agencies providing social media services.

Buffer

11: Buffer:

It is a tool to schedule social media posts from links to share across the web. You also have the option to share posts on social media like Twitter, G+, Pinterest, LinkedIn etc. So the tools like HootSuite and Buffer are the two Best Social Media Management Tools for 2018.

12: Oktopost:

It is a social media management tool mainly focussed on generating leads for businesses. This is the main thing that is lacking with Hootsuite.

13. MeetEdgar:

It helps in reaching out a larger traffic from recycled content. So this tool recycles your posts.

14: IFTT:

This is an automation tool that will select the thing that you need in order to market your business or product on social networking sites like Facebook, Twitter etc.

15. Tweepi:

This tool helps to find targeted users on social media – Twitter and helps to stay connected to the followers by interacting on a regular basis.

16. Socedo: 

It is an automated  Best Social Media management tool for 2018 for lead generation tool works with Twitter and LinkedIn to find the leads from social media. So, first of all, find the qualified and right leads and then add it to your sales funnel.

17. SocialFlow: 

This tool manages paid, owned and earned social media campaigns. It recommends posts, pins or retweets for you to promote. You can also use keywords and segmentation to analyze the campaigns.

These are some of the Best Social Media Management Tools for 2018. In order to choose the right social media management tools for the business requires having a good understanding of your needs. Focus on the tools that can improve the things that you are already doing on social media currently.  If you continue to have a better chance of using the right social media management tool for business you can succeed in it.

 

 

How To Run A Social Media Marketing Campaign

We come across campaigns every day whether it is on TV, social media or in a social demonstration. A social media marketing campaign is the effort to assist business goals using different social media platforms. Because of the different focus, targeting and measurability campaigns differ every day. As we are focusing on how to run a social media marketing campaign, 4 sections in social media marketing campaign listed below:

  • Establish Goals
  • Understand the Target Audience
  • Create Content
  • Create Plan

How To Run A Social Media Marketing Campaign

 

Establish the Goals

Campaigns are run to promote a new product, to generate brand awareness, to drive traffic to a website etc. Your goals need to be specific, measurable, attainable, relevant and time specific.

Understand your Audience and Work Accordingly

Understand and define your audience if you want to succeed in the process of how to run a social media marketing campaign. For example, while running a campaign for the gym the customer segments include men, women between the age of 30 and 64. But during the new year campaign, they will focus on the ones who don’t actually attend the gym but want to start an active lifestyle as a new resolution of the year.

Create Content

Content should be aligned with the goals and target audience. Make use of the core topic and create the content accordingly. Here are the suggestions for the way of writing the content:

Question & Answer format: This could be in the form of video, blog post or comments etc. Question answering format is the best way of generating interaction for creating a relationship.

Images: Make use of images since images bring up more engagement, interaction. Choose good and catching images since it will reflect on your brand.

Videos: Nowadays videos are the most trending and effective content that can be guided. Varieties of video content on social media include 360 videos, time lapse etc. If you are planning to do a campaign on facebook then the video is a must.

Events and Polls: Events ties online and offline interactions. To interact with the audience and to find about them use polls in the social media.

Hashtags: Use hashtags related to the brand and product.

User-generated content: User-generated content is a way to make your campaign more attractive.

Introduce a new plan

For everything to succeed there is a need for a well-defined plan. In the case of social media, a good and well-defined plan is needed. Plans should contain the elements listed below:

Platforms: Make sure about the platforms that you use for the interactions.

Content types of the plan: Be sure of the content you opt for the campaign.

Content Calendar: Keep the content realistic and make the most use of the available resources.

Metrics measurement: Metrics used to measure the success will be determined by the goal. For example, if your goal is to increase the traffic then you would measure CTR and if your focus is to generate brand awareness then you would measure likes, comments, shares etc. Determine your metrics and measure them consistently.  Social media marketing campaign is very effective if we utilize it very well and in a decorum. Fore  more details about how to run a social media marketing campaign click here:

Best and Top Social Media Share Plugins For Your WordPress Websites

Best and Top Social Media Share Plugins For Your WordPress Websites

Top social media plugins for wordpress

Top Social Media Plugins For WordPress that you will get more shares and better visibility. Social Media became the best promoter in the world. At first social media platforms are for just connecting people via chat, post etc. Later the idea of promotional activities come to social media. Now each and every person is promoting their website and product through social media. And it increased traffic to that websites. Top Social Media Plugins For WordPress boost your social media performance.

Today not only from film industry every other industry are promoting via social media. You can’t find any businessman who has no social media promotion. Traffic to your site will increase and you will gain more profit. By adding social media sharing buttons to your websites, users can easily find your social media profiles and more traffic will get. Don’t worry about how to add such icons. It is really easy with plugins available in WordPress. So by using plugins, social media sharing can be done easily. Top social media plugins for WordPress serves as big role in social media.

The icons must be attractive and must keep a particular space between social media icons. Always place all the social media icons in one row don’t scatter the icons on the website. Because it may hard to find the share icons you need. There are lots of Top social media plugins for WordPress. Today each and every website have social media share icons and you can’t find a website that is not added these icons. Top social media plugins for WordPress provide more benefits.

Eventual Social Media Icons

 This is used for many WordPress websites. This plugin supports 10 social media sites and it is an attractive package too. Users get email share option here. The brand logo is supported by this plugin and this plugin is highly desirable.

Specialties:

  • We can alter the size, color, position, and appearance
  • Organized floating share bar
  • Fast loading

AddToAny Button

addtoany

AddToAny share button contains many social media icons and you can easily choose from it. This plugin used in WordPress sites to add social media icons and it is the oldest plugin too.

Specialties:

  • Icons can be placed anywhere on the page as you wish
  • Organized by Google analytics
  • Supports a huge number of social media networks

Social Pug Plugin

socialpug

Maybe sometimes the social media buttons you wish to add is absent, because that particular plugin doesn’t have these buttons functions. And these social media platforms may increase traffic and interaction with your site. The solution to this problem is Social pug plugin. This plugin supports Google+, Twitter, Facebook, and Pinterest.

Specialties:

  • Shows social share counts
  • We can edit button labels
  • Button arrangement in 4 different areas

Total install by users: 40,000+

Supsystic Social Media Share Button

supsystic share button

Social share button by Supsystic is the best one for you if you want to publicize your business or websites. This plugin has button replacement options and provides custom designs and labels in button. You can share the content to any social media networks like facebook, twitter etc.

Specialties:

  • Suitable for all screen sizes
  • Attractive social sharing plugin
  • Supports to show social plugins on specific pages

GetSocial Social Sharing Analytics

getsocial sharebutton

Highly attractive, great design and placement options are its key features. Users will get different social sharing buttons and contents can be shared easily. Pop-ups and subscriber bars in this plugin will increase traffic and users interactions. Analytics is also added.

Specialties:

  • Real-time analytics
  • Shows correct page virality scores
  • Image sharing is possible

Quick And Simple Social Share Buttons

If you read something informative you can share it on social media by using easy social share buttons in WordPress. This process is easy and the followers in your social media will get quality content or information.

Specialties:

  • Fly-ins and pop-ups
  • Plugins can be added to 22 different locations
  • Button text can be edited

 Social Share Buttons By Sharify Plugin

This plugin adds more beauty to your site. This is one of the favorite plugins of everyone. It is organized with any website and it is fast too. Your site gets beautiful social share buttons.

 Specialties:

  • Changes can be done in button colors
  • Capability to display or hide buttons
  • Sensitive share buttons for all social media networks

 Cresta Social Share Counter

cresta social share counter

The user-friendly interface of Cresta plugin allows users to access it in an easy way. Sharing of posts, pages, informative contents etc. can be easily shared. The total number of shares and social counters details will show in this plugin.

Specialties:

  • 9 types of button style
  • Shows social counter
  • Suitable for selected network

If you have any queries please contact us

 

 

 

 

Social Media Marketing Strategy for Small Business

social media

Social Media Marketing Strategy is to establish the objectives and goals that you hope to achieve. Having these objectives also allows you to quickly react when social media campaigns are not meeting your expectations. A social media marketing strategy is the summary of everything you plan to do and hope to achieve for your business using social networks. A few years ago, every business used to operate locally and would promote about their products either by distributing pamphlets. With the advent of technology, people started using radio, television as the means to promote their products and services.

In addition few of the businesses embraced telemarketing, print advertisements, conducting trade shows and send emails to the prospective customers. These marketing practices have helped a huge success to the business, but today people are searching for the products online and are ignoring to see the traditional advertisements about the product.

There comes the role of social media, the best and powerful marketing tactic used by all the businesses irrespective of size to create awareness about the product and gain huge traffic and sales to the business. This social media marketing strategy can be used by the businesses that are operating locally to gain footfall to its tore. The term social media has become the buzzword in the recent times where people from different geographies connect, interact and share content online. There are around 62% of adults who are using social media from their desktops, tablets, smart devices, handheld music players, etc.

Social-Media-strategy.Few of the statistics that quote the popularity of social media include
• 1 billion people are using Facebook every month
• 5 lakh people are using Twitter every month
• Google + is used by around 2 billion people every day
• Instagram is uploaded with over 5 million pictures every hour
• YouTube is getting over 3600 hours of videos uploaded every hour

 

Social media marketing strategy is not just used by the people to connect to friends and family, but is also been used as a marketing platform by many businesses from small restaurants to top technology giants. Every company is holding their social presence. As per the Burson-Marstellar Fortune 100 Social Statistics Report for 2012, it was found that.
There are around 100 million social mentions of fortune 100 companies.

• 87% of Fortune 100 companies are using social media
• 75% of Fortune 100 companies have their presence on Facebook
• 50% of Fortune 100 companies hold Google+ account
• 25% of Fortune 100 companies hold Pinterest account
• Every corporate YouTube channel is getting on an average of around 2 million views

However, you do not need to be in the list of fortune 100 companies to use social media, but is just the statistics that are showing how businesses are using social media as their marketing platform. With many large size organizations being on online social communities, it has become cumbersome for small business to join the social media movement.

Social media marketing strategy is totally bringing a new way of communication between the people and has become a brilliant marketing tool for small size businesses. As per the Digital producer, Hannah Twigg, it was found that social media marketing strategy is letting businesses to communicate with the customers in real-time virtually which is driving the businesses to turn the prospective customer into potential customer. With umpteen people on social media, it has become cumbersome for the businesses on targeting new and existing customers.

marketing

When it is referral traffic, many people believe the words of others who are using the product rather than believing the marketing campaigns. The more fans you have on social media, the more likes and shares you get for the content you publish. In fact, when your customer is promoting your brand, the friends and family members in his/her circles will have a look over your brand.

Small businesses have an opportunity to embrace right and potential social media marketing strategies to engage the clients by spreading a word about their products and services. Today, customers are making purchases of the products that are recommended by their friends and family members; hence it is crucial for small businesses to have a strong social media presence.

Tips to chalk out the eCommerce Social Media Strategy

Social media is used by the ecommerce industry to promote the products to the global audience. The importance of this social media is growing day by day, as it is found to be the best platform to reach a sea of targeted audience. There are various brands that are promoting using traditional ways are taking a plunge onto the social media to promote their brand to boost its reputation in the online world. The ecommerce brands can target the customers based on the demographics by applying the right social media strategies.
The social media strategies should develop and promote online engagement.

https://softloom.com/wp-content/uploads/2018/03/Ecommerce-Social-Media

Use comprehensive content

When the customer lands on your social media profile, make sure that the content on the brand page is not just related to the brand, but give information on how to pick the best products related to your industry. This helps you to engage the customers on your page for a long time and compel them to take a desired action. In addition, your content should be worth sharing. If it is informative and intriguing, the visitors would share with the other people. The people who like you post will land on your social media page. The best way to interact with users is to publish interesting posts related to ecommerce industry that will drive them to land on ecommerce portal.
Few of the user-poll statistics that gives you how your content will promote client interaction.

  • 61% of the followers are buying the products of a particular brand, since they found the brand content to be engaging and informative
  • 78% of followers have purchased the products of a brand by getting influenced with its brand content.
  • In fact, the ecommerce site that is having a social presence is getting 1 of 10 customers from social media.
    If the social media campaigns are not so informative and you see decline in the number of followers, then it will have a greater impact on the new posts that you publish on Facebook, Twitter and other social media site. You need to push content onto social media based on the engagement rate.

To grab the attention of niche customers to your social media page, it is crucial for ecommerce brands to share content consistently no matter whether it is a recycled article or a piece of content. By posting engaging content on social media page of your brand will pull the audience to land on your page, go through the content and then land on your official ecommerce site to make purchases. It is challenge for the brand to post content in all the social media pages at one go. However, there are a few softwares available which help you to post the content on all social media at a time based on the prepared content calendar. As per the content calendar, the content would be posted on the social media profile.

Factors in SEO strategies

You can improve the search engine ranking of your brand slowly with the help of social media. The higher the number of followers on social media, the top would be your site ranking and visibility. Number of followers is not counted based on the organic interactivity. It is crucial for the brands to have quality external inbound links to get good ranking on Google search results and to generate a sea of traffic. However, the links should be of high quality and should bring in qualified traffic. In addition, you can use local listings, hash tags, keywords, etc. to allow users to search for their desired content with ease and share to boost its search engine ranking.

Create reviews

Social media reviews will boost the confidence of the followers. If the visitor is engaged on the review for a long time, then there are high chances of them getting converted into a customer. If the brand is selling umpteen products online, then there are chances of customers leaving feedback and reviews about the products. As per the study, it was found that around 70% of customers are reading the reviews prior to purchasing the products from the ecommerce portals.

The social media pages will encourage the customers to leave reviews about the brand after using the product. In fact, the review page will grab the attention of customers to leave reviews about the brand. It is crucial for you to have a review page to encourage customers to write a review. And, if your brand does not have any reviews, then the customer would express interest in buying the products of the brand that has good reviews.

Does your brand posses online persona?

It is crucial for you to have an online persona, since the brands holding online personal are found to have more engagement rate. The content you post about your brand will reflect the image and garner the attention of customers towards your ecommerce platform and engage them. In this case, the content would not go viral by chance, but the brands will develop content that will go viral in every post. Unlike the news sites and other online platforms which grab the attention of a huge audience, brands will pull the attention of the followers who are diehard fan of the brand and connect with them. For instance, there are a few makeup brands will become more successfully by engaging the followers than the brands with organizational base. In fact, around 71% of customers who had a great social media service experience are spreading a word of mouth about the brand and compelling them to buy the products.

Have effective communication with the followers

Brands that are not visible online would get less direct customers, since many people look for the brands that are making vociferous ads online and are providing excellent customer support by answering all the queries of the customers. When you answer the query of the customer who has posted on your social media page would make you as a reliable vendor and a quick problem solver. In addition, there are a few brands that are creating promotional videos about their ecommerce brands and publishing them on social media to engage the followers. This type of marketing strategy will build trust and help you get more prospective customers.

To serve many customers and reach the target audience globally, the human representatives of the brand should be proactive in answering all the queries of the customers during discussion on the blog post published by you.
Followers like to engage with the brands and they show their love for the brand on social media by tweeting or commenting on its social media page. If your brand has presence on multiple social media channels, it becomes little daunting to handle all the profiles successfully. However, there comes the role of social media management software using which you can manage all the profits successfully.

Use paid advertising

Social media pages will drive traffic from content, pictures and videos do not necessarily need to have organic followers. There are many people who go through the content published by a brand, but only a few will follow the posts of a particular brand and turn as the potential customer. No matter whether your ecommerce venture has an organized and structured social media content creation strategy without the creation of paid advertisement, you cannot see the expected traffic to your brand. In fact, there are around 70 million business pages on Facebook. So, to create an image for yourself, you need to embrace paid ads. Facebook has changed its advertisement strategy into micro formulas to grab the attention of followers to engage with the content of the brand. When you embrace paid social media advertising, it helps you to reach the potential followers besides helping you to engage well with your old followers.

Moreover, the paid ads will reach the new followers who would love to engage with the brand that is creating fresh and informative content. The new followers liking the content would share it with others and engage on your business page for a long time. In fact, this follower will repeatedly visit your page to consume new content. The online users will do thorough research about the brand and product prior to buying from your ecommerce portal. It is extremely important for you to engage the audience on social media with your content. This indeed compels the follower to go through your product content. The brand that has negative reviews and poor feedback from the clients would take a toll on the brand reputation and Google ranking. You need to create positive content about your brand to drive followers to your brand and to the site eventually to make purchases.

Facebook – Best Platform for Social Media Marketing

How to use  Facebook as the Best Social Media Marketing Platform

With roughly over 2.07 billion monthly active Facebook users as in Q3 2017, Facebook is the most popularly used social media and without any hesitation we can call it as the best social media marketing platform. What is important to note, is that, Facebook is not restricted to creating a platform for merely social connections.

facebook - best social media marketing platform

Long gone is the time when you would use Facebook to look up long lost friends and connect with friends and family strewn across the world. Today, Facebook can be your stepping stone to success as a thought leader, a businessman, or a marketer. As a social platform that enhances marketing efforts, Facebook enabled you to widen your audience base, zero in on your target audience, and target your product and/or service to multiple audiences. While you are it, though, you need to be sure that you are leveraging the best of Facebook if you are to ensure that your efforts do not go in vain. So if you are up to use Facebook which is the best social media marketing platform for marketing our business, here are some checklists that you can refer.

best social media marketing platform

KISS: Keep it Simple and Social

It is important to remember that Facebook is a space for social media conversations, where the vibes are light and fun. If you end up using a Facebook page as a place to position your product and/or service in the traditional sense of an online shop or e-commerce space, then you might do more harm than good to your marketing efforts. Keep your Facebook presence social and light, have loyal customers speak in your favor, use giveaways and contests to attract people, have conversations with audiences and answer questions – the more you are able to create a dialogue and fun space, the higher the chances of your marketing efforts flying high.

Facebook-Check-List-KISS

Visual Appeal Goes a Long Way

Make sure to use the visual element that Facebook is so well-known for. Add video ads and testimonials from your clients and users; post happy pictures of satisfied customers; position your product and/or service via a beautiful image that appeals to the people watching it. Heavy content is monotonous and boring, so adding a visual appeal goes a long way in ensuring that marketing efforts hit the right spot.

power of visual content in marketing

Analyze and Internalize

Social media metrics are a great way to know how your marketing efforts are faring, and can show you your hits and misses with clarity. Therefore, it is important to use insights from your Facebook page to know more about your audiences – that way, you can know what they like and customize your posts and marketing efforts towards their specific needs and interests. You could also find out what went wrong with a particular post or series of posts, and can make conscious efforts to not repeat similar blunders.

social media metrics

 

It is important for marketers to have a clear goal along with a well defined digital and social media strategy in place.  By uniquely positioning themselves on the most popular and best social media marketing platform on the World Wide Web, marketers can surely rake up a great fan base, thereby ensuring a surge in profitable business.

Twitter Night Mode Feature – Know About How to Enable

Twitter, the second interactive social media network introduced new interactive feature named Night Mode. Twitter Night Mode is a new feature introduced for twitter users. Internet marketers of all over the world uses twitter to promote business via different social actions such as tweet, retweet, favorites (likes) replies etc. The hash tag method and social mentions in twitter increase the highest out reach and social engagements in the second interactive social media website in the planet.

What is Twitter Night Mode Feature

Twitter night mode is a new feature introduced by twitter by which you can change your twitter account mode. By selecting twitter night mode the total background will be changed into a dark mode. Hope this feature will increase the activity rates of twitter profiles. It is good news that twitter is redesigning their mobile aap and it will boost up better user experience in the future.

twitter night mode

How to enable Twitter Night Mode

Just sign in to twitter. Tap your profile picture show at right side and select the night mode give at the end of drop down menu. Your twitter account will change to night mode successfully. By doing the same feature you can disable the night mode.

New Night Mode Enhances the New Features of Twitter

The heavily crowded social media improves its social acceptance and being more interactive with these new features. The latest interactive features like twitter activity button, twitter analytics, tends, Lists, Moments and now twitter night mode. Try twitter night mode in your account. Check out how they have enabled this new feature. If you like this blog post subscribe for our future posts. Hop our recent posts bout twitter activity button, twitter analytics etc are useful for your marketing and online promotion activities. If you like this blog post feel free to share with your social media friends.

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How To Use Reddit To Increase Web Traffic

how to use reddit to increase web traffic

How To Use Reddit To Increase Web Traffic

Have you at any point well thought-out that while you’re contributing time posting content on any other social media platforms, obediently attempting to catch attention to your site, there are organizations which are getting a huge traffic through Reddit. Yes, you heard us right, it is Reddit! A standout amongst the most prevalent sites on the planet and right now you are likely not aware or absolutely thinking little of its incentive as a source of getting users to your website. This post will give you a clear idea about Reddit and how to use Reddit to increase web traffic.

Reddit is one of the most famous website in the United States. Reddit almost has around 542 million people on a monthly basis as their visitors. As an investment, you can’t bear to overlook such an expansive wellspring of potential customers for your website. Thus, here are the fundamental ways on utilizing Reddit to direct a lot of users on your website.

Pick A Pertinent Subreddit

subreddit on Reddit website

You all know that Reddit’s most capable element is the feature of “subreddit.” It is essentially a forum where people can talk about pretty much anything you can consider. It is important to know about the rules of subreddit and choose a relevant subreddit that fit for the registered users. For example, a subreddit called “Business” is an area where customers post connections, content, or something related to business.

Consider who your customers are prior to choosing what subreddit has got do with your connections. On the off chance that you have a blog about nourishment, a subreddit called “Food” may be an ideal place for you to upload pertinent substance. Design brands may start using the subreddit StreetWear to have a conversation, and tech organizations can always use the Tech subreddit and that makes a lot of sense. On the topmost right corner there is a search bar where you can look for all topics.

Note What The Audience Is Already Discussing On How To Use Reddit To Increase Web Traffic

Reddit logo

 

Caution: Do not deliberately publicize on this channel. Reddit is mostly about the buyer, and not the trade. Individuals need superiority substance, not commercials. If you are into food industry, write about various things that you can do about food related products. Discuss those details on this social media channel. By following these guidelines, you would not be prohibited from the website. Remember, each subreddit has its own principles, so be careful of every one of them.

In case you’re on a “Computer games” subreddit, you see everybody would be in common discussing about the Super Mario game. For instance, remember this when you are creating the data that needs to be uploaded. Try to connect in the “local dialect” and a lot of traffic would be driven to the website to make more profits. This will enable you to discover the kind of value on the kind of data you would be discussing about.

It’s essential to compose posts that individuals on Reddit will utilize it to the fullest and find its value. Try to link it with the kind of business you have established. It’s alright to back link to a page on the website in Reddit content, however don’t compose the whole post regarding why your make is so superb.

To see who’s on the web, Reddit discloses to you the number of active individuals on a particular subreddit and this is on the right corner of the Reddit program.

It’s good not to mistreat the channel

When you start getting the desired outcome, don’t mishandle the website and the platform. There are arbitrators that keep a tab on the activities that you are into. In the event that they see that you are explicitly attempting to publicize or post excessively, they will boycott you. Check here to understand the complete procedure of Reddit. That will easy for you to know about Reddit and how to use Reddit to increase web traffic.

On a whole, there are five important elements to check while using Reddit to drive large number of users on your business site. Initially, figure out the most important subreddit that is right for your target audience. Next, understand the guidelines about that subreddit.

Always remember to make a note on what that group on subreddit predominantly is discussing about and then post accordingly. Also, it is good to take your blogs live when you see the users online and this can drive a lot of traffic to your website. At last, be cautious when you are connecting with on the website and do not get prohibited for posting inappropriate content. Thus following these guidelines you can clearly know about how to use Reddit to increase web traffic.

 

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Facebook Ad Image Sizes 2017 – Social Media Marketing

Facebook Ad

Internet marketing is a widespread term in today’s world. Everyone may have heard this term once in a day. For a digital marketer, the main playground is social media. And now the goal post is on Facebook. Yes, we are talking about the possibility of Facebook in digital marketing. As of March 2017, Facebook has more than1.49 Billion monthly active users. And they are our main spectators. We use Facebook mainly for branding, awareness and for marketing of course. In the consumer psychology, images play an important role. As we know that people would like to watch images or videos rather than reading a tedious article. So the major focus in digital marketing and especially in Facebook-based marketing, branding and awareness programs is the image. The best image size to use your facebook ads depends up on the type of ad you are creating. So, let us discuss the facebook ad image size used in various places.

 What  should  a Facebook Ad Image Size be?

Facebook ad image size

Let us discuss about facebook ad size in various  places. First of all, let’s check out the image size of a profile picture. The profile picture is the identity of a company or a brand. People first watch out the profile picture. The size recommended for the profile picture is 180 X 180 Pixels. This is the apt size of a profile picture. For a viewer, the display shows 160 X 160 Pixels and all the thumbnails of this profile image in Facebook will be in 32 X 32 Pixel range.

The second priority is for the cover photo. The facebook ad image size of the cover photo will be 828 X 315 pixels. If the image is bigger than this size then it will be stretched. The best results will be available for images in JPG with RGB color combination. Then comes the images that we share on a company page. These shared images are used to attract more customers to our website. This images will also guide them about the products that we provide for them. The size of these images will be 504 Pixel width and the height may vary. This width is applied on the page only. The width of a shared image in a news feed is 407 pixels. The recommended facebook ad image size of a shared image is 1200 X 630 Pixels.

To share a URL or a link we may use Facebook posts. That time Facebook will automatically catch the image in the URL provided. And if you need to change it or need to preset it in the URL you can do it easily. The recommended upload size is 1200 X 627 Pixels. For a square photo, the minimum size is 154 X 154 Pixels in the news feed and 116 X 116 Pixels on the page. For a rectangular photo the minimum size in a news feed will be 470 X 246 Pixels and in the page 484 X 252 pixels which are the minimum size. Facebook will scale the images to the minimum dimensions. So you need to provide high-resolution pictures with minimum size. The next priority image in the list is the Event image. If you plan for an event and prepare an event alert in Facebook don’t forget to add the apt image. The size of an event image is 1920 X 1080 Pixels. The minimum dimension is 470 X 174 Pixels.

Use this wonderful information to yield better visibility among Facebook. Provide your feedback about this using comments and shares.

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