Social Media Marketing Articles

Read Social Media Marketing Articles & blog posts published by SoftLoom IT Solutions. Improve your marketing skills, upgrade your digital marketing insights. By reading blog posts and social media marketing articles, you can develop social media marketing strategies independently. Most of the posts and articles are like social media course which can be followed by companies, agency authorities to build their own marketing strategies and plans.

Twitter Night Mode Feature – Know About How to Enable

Twitter, the second interactive social media network introduced new interactive feature named Night Mode. Twitter Night Mode is a new feature introduced for twitter users. Internet marketers of all over the world uses twitter to promote business via different social actions such as tweet, retweet, favorites (likes) replies etc. The hash tag method and social mentions in twitter increase the highest out reach and social engagements in the second interactive social media website in the planet.

What is Twitter Night Mode Feature

Twitter night mode is a new feature introduced by twitter by which you can change your twitter account mode. By selecting twitter night mode the total background will be changed into a dark mode. Hope this feature will increase the activity rates of twitter profiles. It is good news that twitter is redesigning their mobile aap and it will boost up better user experience in the future.

twitter night mode

How to enable Twitter Night Mode

Just sign in to twitter. Tap your profile picture show at right side and select the night mode give at the end of drop down menu. Your twitter account will change to night mode successfully. By doing the same feature you can disable the night mode.

New Night Mode Enhances the New Features of Twitter

The heavily crowded social media improves its social acceptance and being more interactive with these new features. The latest interactive features like twitter activity button, twitter analytics, tends, Lists, Moments and now twitter night mode. Try twitter night mode in your account. Check out how they have enabled this new feature. If you like this blog post subscribe for our future posts. Hop our recent posts bout twitter activity button, twitter analytics etc are useful for your marketing and online promotion activities. If you like this blog post feel free to share with your social media friends.

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How To Use Reddit To Increase Web Traffic

how to use reddit to increase web traffic

How To Use Reddit To Increase Web Traffic

Have you at any point well thought-out that while you’re contributing time posting content on any other social media platforms, obediently attempting to catch attention to your site, there are organizations which are getting a huge traffic through Reddit. Yes, you heard us right, it is Reddit! A standout amongst the most prevalent sites on the planet and right now you are likely not aware or absolutely thinking little of its incentive as a source of getting users to your website. This post will give you a clear idea about Reddit and how to use Reddit to increase web traffic.

Reddit is one of the most famous website in the United States. Reddit almost has around 542 million people on a monthly basis as their visitors. As an investment, you can’t bear to overlook such an expansive wellspring of potential customers for your website. Thus, here are the fundamental ways on utilizing Reddit to direct a lot of users on your website.

Pick A Pertinent Subreddit

subreddit on Reddit website

You all know that Reddit’s most capable element is the feature of “subreddit.” It is essentially a forum where people can talk about pretty much anything you can consider. It is important to know about the rules of subreddit and choose a relevant subreddit that fit for the registered users. For example, a subreddit called “Business” is an area where customers post connections, content, or something related to business.

Consider who your customers are prior to choosing what subreddit has got do with your connections. On the off chance that you have a blog about nourishment, a subreddit called “Food” may be an ideal place for you to upload pertinent substance. Design brands may start using the subreddit StreetWear to have a conversation, and tech organizations can always use the Tech subreddit and that makes a lot of sense. On the topmost right corner there is a search bar where you can look for all topics.

Note What The Audience Is Already Discussing On How To Use Reddit To Increase Web Traffic

Reddit logo

 

Caution: Do not deliberately publicize on this channel. Reddit is mostly about the buyer, and not the trade. Individuals need superiority substance, not commercials. If you are into food industry, write about various things that you can do about food related products. Discuss those details on this social media channel. By following these guidelines, you would not be prohibited from the website. Remember, each subreddit has its own principles, so be careful of every one of them.

In case you’re on a “Computer games” subreddit, you see everybody would be in common discussing about the Super Mario game. For instance, remember this when you are creating the data that needs to be uploaded. Try to connect in the “local dialect” and a lot of traffic would be driven to the website to make more profits. This will enable you to discover the kind of value on the kind of data you would be discussing about.

It’s essential to compose posts that individuals on Reddit will utilize it to the fullest and find its value. Try to link it with the kind of business you have established. It’s alright to back link to a page on the website in Reddit content, however don’t compose the whole post regarding why your make is so superb.

To see who’s on the web, Reddit discloses to you the number of active individuals on a particular subreddit and this is on the right corner of the Reddit program.

It’s good not to mistreat the channel

When you start getting the desired outcome, don’t mishandle the website and the platform. There are arbitrators that keep a tab on the activities that you are into. In the event that they see that you are explicitly attempting to publicize or post excessively, they will boycott you. Check here to understand the complete procedure of Reddit. That will easy for you to know about Reddit and how to use Reddit to increase web traffic.

On a whole, there are five important elements to check while using Reddit to drive large number of users on your business site. Initially, figure out the most important subreddit that is right for your target audience. Next, understand the guidelines about that subreddit.

Always remember to make a note on what that group on subreddit predominantly is discussing about and then post accordingly. Also, it is good to take your blogs live when you see the users online and this can drive a lot of traffic to your website. At last, be cautious when you are connecting with on the website and do not get prohibited for posting inappropriate content. Thus following these guidelines you can clearly know about how to use Reddit to increase web traffic.

 

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Facebook Ad Image Sizes 2017 – Social Media Marketing

Facebook Ad

Internet marketing is a widespread term in today’s world. Everyone may have heard this term once in a day. For a digital marketer, the main playground is social media. And now the goal post is on Facebook. Yes, we are talking about the possibility of Facebook in digital marketing. As of March 2017, Facebook has more than1.49 Billion monthly active users. And they are our main spectators. We use Facebook mainly for branding, awareness and for marketing of course. In the consumer psychology, images play an important role. As we know that people would like to watch images or videos rather than reading a tedious article. So the major focus in digital marketing and especially in Facebook-based marketing, branding and awareness programs is the image. The best image size to use your facebook ads depends up on the type of ad you are creating. So, let us discuss the facebook ad image size used in various places.

 What  should  a Facebook Ad Image Size be?

Facebook ad image size

Let us discuss about facebook ad size in various  places. First of all, let’s check out the image size of a profile picture. The profile picture is the identity of a company or a brand. People first watch out the profile picture. The size recommended for the profile picture is 180 X 180 Pixels. This is the apt size of a profile picture. For a viewer, the display shows 160 X 160 Pixels and all the thumbnails of this profile image in Facebook will be in 32 X 32 Pixel range.

The second priority is for the cover photo. The facebook ad image size of the cover photo will be 828 X 315 pixels. If the image is bigger than this size then it will be stretched. The best results will be available for images in JPG with RGB color combination. Then comes the images that we share on a company page. These shared images are used to attract more customers to our website. This images will also guide them about the products that we provide for them. The size of these images will be 504 Pixel width and the height may vary. This width is applied on the page only. The width of a shared image in a news feed is 407 pixels. The recommended facebook ad image size of a shared image is 1200 X 630 Pixels.

To share a URL or a link we may use Facebook posts. That time Facebook will automatically catch the image in the URL provided. And if you need to change it or need to preset it in the URL you can do it easily. The recommended upload size is 1200 X 627 Pixels. For a square photo, the minimum size is 154 X 154 Pixels in the news feed and 116 X 116 Pixels on the page. For a rectangular photo the minimum size in a news feed will be 470 X 246 Pixels and in the page 484 X 252 pixels which are the minimum size. Facebook will scale the images to the minimum dimensions. So you need to provide high-resolution pictures with minimum size. The next priority image in the list is the Event image. If you plan for an event and prepare an event alert in Facebook don’t forget to add the apt image. The size of an event image is 1920 X 1080 Pixels. The minimum dimension is 470 X 174 Pixels.

Use this wonderful information to yield better visibility among Facebook. Provide your feedback about this using comments and shares.

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How to use Facebook Ads for Marketing & Business Promotion

How to use Facebook Ads

Simple tricks that gives an idea of  “How to use Facebook Ads”

Undoubtedly, Facebook is one of the best social media platforms to build a network for your business and to attract the right set of audience, which will help you to generate revenue. Hence if you are a business owner; It is essential to learn How to use Facebook Ads to promote your business.

Due to a lot of businesses promoting themselves on Facebook; The news feed section on any Social media platform has lost its effectiveness now. Hence, organic search seems to have become tougher due to high competition in the market. Achieving targets through organic search on a newly built website becomes a little tougher due to huge competition and hence; promoting your business through paid ads on Social media platforms, especially on Facebook makes a lot of sense. For doing this, You may have to understand How to use Facebook Ads first; And then invest on ‘Facebook ads’ to build audience and improve your business.

Starting a campaign on Facebook is very simple. But you need to keep a tab on the performance as well; without that investment becomes completely useless.  As a business person, you need to always keep a track on every single penny. And the same applies to your investment as well. When you are running an Ad campaign on Facebook; you need to think beyond the ‘post reach and likes’. Well, there would be a lot of questions on understanding how to check the Return on Investment (ROI); through Ad campaigns from Facebook, isn’t it?

Let’s go ahead and see the most important ways to measure the performance of your Ad campaigns; through Facebook and learn “How to use Facebook Ads”.

Do you know what happens after a visitor clicks on a Facebook ad that you are running?

If you are still wondering the ways to keep a tab on the performance of an ad campaign; go ahead and adapt to any of the below mentioned techniques. This will also give you an idea of  “How to use Facebook Ads” effectively.

  1. Conversion rates

    When you are running an Ad campaign like this, you need to measure the conversion and this is the most important criteria to be measured. This ad campaign is created in order to get a lot of clicks from the visitors who check your Ad.

  2. Lead generation

    You can keep a tab on the count of people who would be interested to sign up for an offer that you have posted on the landing page through Facebook. For example, a click at the landing page would cost around $4 and with a 10% of conversion, you would able to analyse the investment and the results achieved through this ad campaign. However, at times the ad campaigns would only get you a lot of clicks without any conversions at all. In such cases, you need to quickly run a systematic analysis on the landing page to get more conversions. This is an important thing you should take care when learning “How to use Facebook Ads”.

  3. Generating sales

    This metric can be used to track the investment you have made on an ad campaign when you would want to sell a product. If you are unhappy with the number of sales you have made, you may have to either increase the budget on the ad to reach more people else, wait for the ones who have already visited to get familiarized of the product you own and convert them.

  4. How to increase the traffic on your website

    Boost a post to check the number of likes and this ad campaign will only increase the number of likes on a particular post you have boosted or the overall page. Besides measuring the conversion rates through the above mentioned campaigns, you may also choose to have Facebook pixels too. This can be done when you want Facebook to track the rates on conversion to optimize an ad for you.

  5. Frequency

    This campaign is completely based on the budget, if you are good to invest quite a bit on the ad campaigns; then, this ad campaign would certainly be of no interest to you and you need to make sure to keep a tab on the frequency of the ad campaigns to track the investment. The idea behind running this campaign is to keep a track on the times for which the ad gets displayed to the visitor. Never annoy a user with the continuous display of same ads repeatedly. Visitors are likely to get bored and the chances of them leaving your website would as well increase due to this.

    There are even instances of AdEspresso reporting about users getting annoyed over an advertisement.You may also take a hit on the relevance score if a visitor submits a feedback to the Facebook about the ad campaign as ‘Not Interesting’. If a visitor is interested, they would certainly get in touch with you; displaying an ad repeatedly would only put-off the visitors. If this is likely to affect your business badly, you can always choose to redesign the ads by changing the value propositions. Choose the option ‘Daily Unique Reach,’ which can make sure the ads are being displayed only once to the exclusive visitors.

    Note: There are no substantial evidences on setting an upper-limit cap. This is completely dependent on the product, the type of ad campaign as well as also the type of industry.

  6. Spend as well as ROAS (Return On Advertising Spending)


    You should always focus on building quality traffic on your website, but; why should someone focus on this aspect?

    To build substantial revenue, you need to have concrete plans. By just running ads on Facebook; you may not be able to get the complete ROI (Return On Investment) on the business you have made. Having a strategy guide on ad campaigns becomes very important along with the revenue. Try to reallocate the ads to track the performance on the ad campaigns. This will enable you to keep a track on the ad campaigns that are least effective. You need to have a clear strategy on the budget as well along with the type of ad campaigns you would choose to get the target audience. Always keep a tab on the expenses to know the performance of the ad campaigns. In order to get a clear picture on the investment, you can use the feature Facebook tracking pixel.

    Haven’t you set up pixels and are you seeking help on calculating the ROI on the investment you have made on an ad campaign?

  7. CPC (Cost Per Click) and CTR (Click-Through Rate)

    CPC  is the cost of an every average click that gets routed from your ad to the web page. CTR is used to calculate the proportion of people who visit the website, after having a look at your ad. If the CPC is high, then you must ensure to check the CTR. A small CTR is a clear indicator of your ad creative not being good or the way you choose your audience is not right. Though both these measurable are not of that importance; they are certainly used as a general gauge to check the creativity of your ad campaigns.

  8. Cost per Action

    You can choose to select the ‘Action button’ to achieve a desirable behaviour from a prospect customer. This includes the click on your page, a visit to your website and also views on the videos that you have posted. You may not be able to achieve any insights by actions alone. For instance, if you take a comparison between two ads, it is good to have a tab on the ad that generates a lot of actions.

    To get the exact view of your ads, it is good to have run a Cost per Action campaign. Always, try to have a lower CPA to manage the conversion rates to drive good amount of revenue. Try to measure the CPA, ad set expenses, frequency as well as other metrics, for a better context. For instance, if you have a Cost per Action of 80 cents, it only gives you a picture on creating an action cost. If you calculate the same thing with the frequency and the expense, then you would get a holistic view of the entire campaign.

    Along with the metrics that can be used to make your ad campaign effective, you should also know about the vanity metrics as well so that you do not get overwhelmed about the ad campaign. It’s good to know about the 3 vanity metrics that usually distract marketers. If you hear a marketer blabbering about a random metric, then you need to understand that these campaigns would not make much difference which would impact the result in the success of your campaign directly and it is good not to give too much significance to any of the metrics.

  9. Likes and Theoretical reach

    What is that you look for when you first visit a page on Facebook?

    As a social media marketing specialist, you should be looking beyond fans and likes on the pages. It’s pretty simple to buy likes through ‘Fiverr’ to generate a false social testimony. A lot of social media marketing professionals would be overwhelmed and end up buying unworthy ‘likes,’ especially, after getting to know that their competitors have a lot of fans. Though you can increase fan followers, the social media commitment will definitely go for a toss. You should have a different perspective to look at a page which has about 75,000 fans, but has a very likes on the updates they share, as a social media marketer; you need to start analysing the situation instead of getting excited. Like dealers are getting a strict warnings from Facebook so that the businesses do not end up having fake likes.

    What you do if you earn likes through Facebook Ad campaigns?

    You should be aware that gaining fans from running ads is still fine when compared to buying likes from companies. However; you should know that accelerating your business through Social Media is also important. But, you need to stick to proper techniques of running an ad campaign. You should also remember that the number of reach on your posts is never proportional to the number of likes and the kind of engagement that happens on your posts. So, it becomes important that you do not fill your report with just the number of reaches your ad would have received.

    Buffer started running an ad campaign at $5, although their reach was over 7k, their click rate was as less as only 95%. The total number of click-through rate and the views on the video also would be misguiding and I don’t think that you should rely on click-through rates, either. Clicks can be useless, in a lot of ways. Was your ad so powerful and it made the person click on ‘see more’ button, though your ad copy was lengthy?

    If you want to start an ad campaign to generate a lot of likes on the Facebook page, then such clicks are almost of no use at all. And, if you are looking to generate a lot of traffic on your website from these Facebook Ads, then you may have to specifically depend on these ‘link clicks’. Another metric that most of them depend on while going for a video ad is the number of views.

    Did you even know; that if a video is viewed for more than 3 seconds on Facebook it is counted as 1 view?
    With the feature of auto-play (they are claiming update the policy) on the news feed section; it makes absolutely no sense as the videos are automatically played. They are watched without knowing anything about your brand.

  10. Relevance Score

    Relevance score is one of the important aspects to achieve better results through paid marketing campaign. And this has a straight impact on the advertising fee. Chances of lesser relevance scores beating those with more relevance scores are also there. Are you eager to understand how that happens? Relevance score would only let you know about the relevance of your ad campaign to your set target audience and demographics. But, it doesn’t criticise the quality of your ad creative and copy.

    So, now you have understood “How to use Facebook Ads”. You are aware of both the best and the vanity techniques of running an ad campaign effectively on Facebook.  So, it’s all in your hands to take your business to the next level through ads.

Conclusion
‘Facebook’ is  gaining it’s popularity day by day. Hence, ‘Facebook ads’ have been considered as one of the most powerful lead generation opportunities for a lot of businesses.

Never follow the vanity metrics that would mostly misguide you. It may be hard to follow all the metrics mentioned above for How to use Facebook Ads. However; to get a better performance report about your business and have in depth details on your ad campaigns; it becomes important to have these metrics in place.

Now, You have understood How to use Facebook Ads. You are now aware of the five most important metrics; which can be focused on to measure the performance of your ad campaigns on Facebook. It’s good to bring all the metrics together. Instead of trying to view the performance of each and every metric in isolation; check for the performance of your ads

The list of metrics is pretty exhaustive however; I have tried my best to give it a best shot to explain some of the metrics in this article. So I want to hear from you, in the comments below. Also do let me know about the metrics you’re relying to measure the success of your campaigns?

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Reddit Marketing Tips – How to Use Reddit for Business Promotion

Simple Reddit marketing tips that would help you promote on Reddit!

If you are an online  or digital marketer, It is important that you must know about ‘Reddit marketing tips’. It’s a biggest blunder if you do not know what Reddit is all about. You must be living in the dark or somewhere deep inside a dungeon; else it is certain for you to know what this Social Media platform is all about. Reddit is mainly used as a tool to do a lot of marketing on your website. And it is one of the most popular channels that have been in use for quite some time now. Reddit has a lot of users registered in it. It is surprising that this popular Social Media channel has about 8 billion ‘Page Views’ and 200 Million users. This huge number of users indicates us the importance of Reddit to be used as an online marketing medium and hence the need to understand the ‘Reddit marketing tips’.

Did you know that Reddit has a lot of terms and conditions attached to it? Some can be very easily spotted while there are a few which cannot be easily understood. So, let us go ahead and check for some of the Reddit marketing tips, to use effectively in marketing campaigns. It’s always the fundamentals that matter the most. So, let us quickly go through the basics, and understand the concepts of Reddit. However, if you think that you are an expert in using Reddit; you may choose to omit this bit of the write-up and proceed further.

General terminologies

Reddit marketing tips - Reddit rulesSubreddit (sub) – This is a slot which comes with a specific rule set, and this position has a lot of strategies. Most of these slots are opened to everyone. You can proceed to take part in writing comments, and it does not matter if you have subscribed to Reddit or not.

Default subreddit – If you do not have a Reddit account; but you still want to access the trending subreddit that appears on the main page you can choose this ‘Default subreddit’ option.

Up vote/Down vote – If you like a Reddit post, you can choose to up-vote and if a post is against your choice, you can always choose to down-vote it.

Sidebar – If you would like to understand the terms and conditions and other rules of Reddit, it is good to access this ‘sidebar’ option.

Reddit marketing tips - Reddit Home PageFront page – This is the main page which would contain the information from all the ‘subReddits’. You should always know that the main page would look similar to all non-registered users of Reddit. However; if you are a registered user, you would be able to see a page as per your subscriptions to the ‘subReddits’. Do not load your main page with a lot of featured posts, just to increase the traffic on your website. Chances of the traffic becoming less are also more, if you unnecessarily have a lot of load on the main page.

 

Karma – If someone clicks an up vote or writes a comment on your post, then you would be achieving karma. Achieving Karma is what most of the ‘Redditors’ dream about. Link Karma and Comment karma are the two types of Karmas available on Reddit. As the name suggests, ‘Link Karma‘ would be given to you when you post new updates; and ‘Comment karma‘ comes to you when you properly comment on a post.

Reddit marketing tips - ASK a questionAMA – Which expands to “Ask Me Anything“. It is an option where the person who starts the original post would be answering all the questions from the community; as that person would be the original poster.

Let’s check for the complete details on Reddit quickly!
You may get into trouble, if you do not understand the terms and conditions before you post on Reddit. You need to keep yourselves away from all the trouble before you start posting on Reddit. Do read the ‘Don’t section‘ clearly with great interest is what we recommend to you. Since, I have been using this social media platform from a very long time now; I have been able to understand the depth of using Reddit. I chose to write this article to help others who would find it little tough when they are using Reddit for the first time

  1. First, You need to register on Reddit and start using it. Keep yourselves busy accessing the information you would be getting, on the community section actively.
  2. You can try to install the Reddit enhancement suite on your web browser, as the extension would help you use Reddit much effectively. You would be able to access a lot of things in just a couple of clicks.
  3. Since Reddit does not have a verification process, you can create a lot of accounts as you need. All you need to do is choose a user name and a password and start accessing it. You can try to create several accounts, may be one for personal and the rest for marketing and backup. It’s always good to have standby accounts to avoid any sort of mishaps.
  4. It’s great to use a separate account for Reddit marketing purposes, instead of your personal id. It becomes important that, you have a specific account for marketing campaigns to promote business.
  5. Reddit marketing tips - Submit KarmaYou should start building on your Karma; the more Karma you get the better would be your fame as a Reddit user. It’s good not to use a new account, to promote anything without a balance of Karma on it. It is also good to have ‘comment karma’ instead of ‘link karma’. Karma should never be negative. Negative karma will spoil your reputation. It’s great to use an account, that has more than 100 ‘link karmas‘ and some thousands of  ‘comment karmas‘.
  6. It is good to gain Karma when you start commenting on ‘askreddit’ submissions. You would be able to achieve a lot of karma, when you start answering questions that appeal to the target audience. It becomes easier to achieve maximum number of up-votes per comment and this would result in the overall achievement of karmas.
  7. Do not try the internal Reddit search engine, it is not that effective. However; you can find out the subReddit that you are searching for. Try to search the subReddits that relates to your target audience. It would become tougher to find the right set of target audience under a big Reddit. Hence, it becomes important to search on the smaller subReddits.
  8. It is great to create a positive publicity. In case, if you have a lot of down-votes, it’s better to delete those down-votes which would create a lot of negative impact and spoil your reputation. Do not worry that people would notice what you have deleted or not. Mostly they are least bothered about what you have done.
  9. You can always choose to run an advertisement campaign on Reddit. Since Reddit can target its audience efficiently; it is great to start running advertisements on this social media platform.
  10. Find instances of good marketing skills on reddit by clicking https://www.reddit.com/r/ads/top/. Try to make your advertisements relateable and funny to your audience to get more clicks.
  11. If you are sure someone would be interested in what you have got to say, Do an AMA (Ask Me Anything) on that. You can also go about checking a few manuals that are already available on the other websites; to know more about Reddit promotions.
  12. Try to stick to guidelines as much as possible as almost all the subReddits has their own rules. Check for shadow-ban and ban on the Reddit. Also, check for any rules on sidebars before you ahead and post anything on Reddit.
  13. It is good not to up-vote your own posts using different accounts. You need to know that Reddit would be able to figure out everything that you would be doing even with a different VPN account. Reddit would easily be able to find out that it is a same account. It would prohibit both the account users because it would be able to find out because of the low Karma
  14. You need to keep a check on your subReddit and you would be able to promote your ads once you start doing this.
  15. Never add any hyperlinks to the text you are posting as it may lead to some sort of doubts. If you really want to use hyperlinks, try to use them at the end of the text.
  16. It is good to have five up-votes to get a ‘do follow’ link. ‘Do follow’ links are usually converted by the up-voted posts. It is good to have maximum number of up-votes to get a do follow link. Reasons to get do-follow links are based on a lot of reasons; like the age of post and the ratios of up-votes and down-votes on your post.
  17. If you want a lot of people to reach out to you, it’s great to have a sub Reddit created under the name of your product. There could be a lot of complaints, feedback and also have a discussion on the product that you sell. Avoid using the moderator account of sub Reddit to grow your business because a lot of audience would not be interested in this kind of campaign.
  18. It’s always better to have your sources ready especially when you have to deal with questions related to controversies and other matters that would raise a lot of questions. Else, chances of losing your audience would be more.
  19. It’s always better to avoid a comment if you do not know what to say. Never comment just because you want to show that you are active and by posting something totally senseless. That type of comments would only result in spoiling your reputation and nothing else.
  20. Are you eager to show-off your website, then you may choose to do it on one of these links; ‘r/shamelessplug’ or ‘r/promote’ .
  21. Are you looking to increase traffic on your website or hungry for feedback on the design aspect?  If so ask people to check your website design on ‘r/design critique’ or choose to update on ‘Feedback Friday thread’ on ‘r/web design’.
  22. If you are looking to draw attention from your audience heavily, try to post things that are unique. Then only you will be able to market your product using Reddit. Else, if the audience find it not interesting, you would not be able to do anything at all.
  23. Always post something that makes sense. There could be a lot of damage that can cause by other Redditors in case they find your product an unworthy one. No one would even regret to have ridiculed you for their act or posts. These posts may kill your enthusiasm. Hence, it is always better to post things that would not spoil your status.
  24. In contradiction to the point made above, you need to know that people on Reddit would turn out to be very helpful as well. They would be able to answer your queries and also guide you to solve your problems.
  25. It is good to use Reddit for your benefit. There is a lot of information available here and it is frequently updated. Hence, it becomes very important that you also learn on the terms and conditions of Reddit before you start using it. This amazing Social media Network platform help to promote your business. You would be able to find answers to almost all your problems on Reddit and that makes it one of the best Social media networking platform.

Hope you have got an idea on basic Reddit and Reddit marketing tips, that would benefit you for your online marketing. You can read this post to know how to use Reddit for Digital Marketing.

 

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Top Social Media Networks for Online Business Promotion

Social Media Networks

Social media networks have become a major source of promotion channels for both small and big businesses that are keen on building their band value. Promoting through Social Media Networks can increase the visibility of your business to a larger extent. Since, these platforms are user-friendly and does not require high technical skills the promotional activity becomes much easier. Apart from the free promotions, you can also choose to have paid promotions to reach a target audience and increase and boost your posts to reach a larger group of people within a quick span of time. There are a lot of Social Media websites that are available in plenty; you may not have to have to build you presence on all these sites. However, you need to know which Social Media platform suits the best for your business and start building your credibility on such a platform.  You should also understand the essence of Social Media websites and the most popular ones before starting to invest on any of these platforms.
Below are the 20 most popular Social media Websites that tops the list. This list would enable you to arrive at proper decisions prior to choosing the best ones to promote your business.

Take a sneak-peek of Popular Social Media Sites of 2017

Facebook FACEBOOK

This name has a magic in it and there are hardly a few people who does not have an account on this largest Social Media Networking website. This website has been famous right from the day of inception both in terms of users and recognition. Facebook was founded on February 4, 2004 and within just 12 years it has become one of the popular Social Media channels with variety of features. Facebook has been successful in having 1.59 billion monthly active users or more and this shows the fame of this Facebook is one of the best platforms to accelerate your business growth due to its popularity and its capability to connect people from across the world. Gaining visibility on this platform becomes pretty quick as there a are a lot of chances of people connecting to your product or services personally and commercially. Facebook is leading social media website thickly crowded with billions of users. There are many fascinating facts about Facebook which help your business to grow quickly.

TwitteTWITTERr

Disseminating information within 140 characters sounds little difficult but, the most famous Social Media Platform Twitter has been able to achieve this at ease. This platform has a lot of influencers whose one retweets can turn the games around. This is one of the best mediums to advertise your business. You need to understand and use the right kind of words along with proper hash tags and that’s when your tweets get retweeted.   Twitter has more than 320 million active monthly users who are smart to use the 140 characters in a brilliant way to spread their thoughts to the world. This is one of the best mediums to advertise your business and interact with your prospect clients as the tweets never go unnoticed. Twitter was founded on March 21, 2006, and has its headquarters in San Francisco, California. While using twitter for business promotion, you can check impressions, user interactions by using Twitter activity button available.

LINKEDINLinkedIn

Known for its network of professionals, Linkedin is one of the Social Media Channels that can be used to promote your business. Linkedin was founded on December 14, 2002, and launched 0n May 5, 2003. Linkedin is undoubtedly one of the widely used networks to connect with professionals from your area of expertise around the world at ease. Linkedin is available in 24 languages and has over 400 million registered users. This is a great forum to exchange ideas and get in touch with people of similar industries or your prospect client and understand the business related information and statistics.

GOOGLE+Google+

This is another amazing Social Media Platform that has a lot of scope to promote your business provided you spend some time on building appropriate collections and get in touch with the right group of people through Communities. Google + can attract a lot of users who would be interested about your products and services. Due to it SEO value Google+ makes it a must-use tool for any small business. Launched on December 15, 2011, Google+ has joined the big leagues of having 418 active million users.

YOUTUBEYouTube

Known for its videos, YouTube is the largest and most popular video-based social media websites. YouTube was founded in the year February 14, 2005. Formerly this popular video website belonged to the three founders from PayPal; became a part of Google in the year 2006. With users of over 1 billion or more per month, YouTube is one of the most sought video websites and the second most popular search engine after Google.

PININTERESTPinterest

Known for pins, Pinterest was launched in the year March 2010, in comparison with the giant Social Media platforms like Facebook or YouTube; Pinterest is a relatively newcomer in this forte. However, it has attracted a lot of women visitors for the pins that appear on their bulletins. Business content along with the necessary details can be pinned on the digital bulletins that appear on Pinterest. By 2015 Pinterest was successful in acquiring 100 million users. If your business revolves around anything that interests women, do not forget to use Pinterest as a medium to propagate about your business as half of its visitors are women.

INSTAGRAMInstagram

Owned by Facebook, Instagram is another popular visual social media platform like Pinterest. This site was launched on October 6, 2010 and ever since then, it has managed to win the hearts of more than 400 million active users. Known for its photo editing feature a lot of people post information related to travel, fashion, food, art and similar subjects. This is one of the platforms where you can speak about your business by using the proper tags. 95 percent of Instagram users are also part of Facebook which makes it an advantage for you to choose this platform.

TUMBLRTumblr

Not as user-friendly as any of the other Social Media Channels, Tumblr can also be one of your choices to promote a word about your business. With the concept, similar to Twitter, Tumblr has close to 200 million blogs. The advantage of this Social media Platform is that, it accommodates various post formats that includes quotes, chats, videos and photos and audio posts. It does not restrict you from the kind of content you would like to post or share. Tumblr uses the concept which is similar to Twitter’s retweeting option known as reblogging.

FLICKRFlickr

Famous for its database of classy images shot by well-known photographers, Flickr which is originally called as “Flicker,” is another online platform that allows you to host images and videos. Flickr was founded by Vancouver-based Ludicorp which is now part of Yahoo. Flickr allows you to maintain an account of copyright images that can be sold as well. If you are a good photographer and have some unique pictures with you, Flickr is one of the best platforms to spread a word about your business. There are more than a 112 million users and the presence of it is in more than 63 countries.

REDDITReddit

Known with the popular slogan, “The front page to the internet”, Reddit is also a popular Social media website which has users with similar interest who can discuss and share the content on the web. Reddit allows the registered users to share content in the form of posts. Since, this is not a platform to scream your ideas out, Reddit brings in the concept of engaging your thoughts with the users and this makes it a unique platform to share the posts about your business. Reddit also encourages you to create a network which gives you accessibility to attract the right set of audience. This site was founded by friends who shared the same room in the University of Virginia. The site has managed to gain more than 35 million registered accounts along with a lot of monthly users. Read blog post on reddit marketing tips published with SoftLoom IT Solutions website.

SNAPCHATSnapchat

Known as an image messaging application, Snapchat has gained lot of popularity among the millennial. This software was created by 3 students at Stanford University which was officially launched n September 2011. Snapchat has grown immensely with an average of 100 million daily active users. Snapchat can be used to grow your business by sharing appropriate business related images and videos that speak about your business. By doing this, you can always choose to partner with the influencers and this in turn can help you take your business to a next level.

WHATSAPPWhatsApp

Known for its amazing messaging services, WhatsApp Messenger, called as the cross-platform messaging application, can be used on all the devices. You can always improve your business through WhatsApp. By creating relevant groups you can broadcast the information related to you business. To have a great customer experience or a 24 hour customer service for a better business, you can have an exclusive chat group. By sending the appropriate images and videos, WhatsApp can also be used for marketing and promotional activities. Since the application has the luxury to support image, audio and video files it becomes simpler to express your ideas. WhatsApp was launched in January 2010 which was taken over by Facebook in 2004 WhatsApp has more than 1 billion users using it as mode of communication for both personal and professional front.

QUORAQuora

Human curiosity has lead to a lot of inventions and creations. Likewise, Quora is such a creation. Quora, founded by the then employees of Facebook, it has managed to attract a lot of users in the recent past. The website also claims of having more than 90 million monthly users who are unique. It is amazing to know how a website that deals with questions and answers of various genres has managed to raise huge funds without going Public yet.  To promote business on Quora, you need to first follow people with similar interests and start answering their queries. Build a group of fan followers and start seeking answers which can help you accelerate the growth of your business.

VINEVine

Vine, another product from Twitter is yet another fastest growing Social Media application that allows sharing of videos. Vine is a social media app with 40 million users. Vine allows users to share a video clip which is just 6 seconds with their fan followers. The time duration of just six seconds may be a real short one however; there has been a lot of success stories by a lot of businesses by incorporating this service by Vine.

PERISCOPEPeriscope

Announced as the best app of the year by Apple Inc., Periscope is one of the social media channels that were bought by Twitter in 2015 immediately after its launch in the year 2014. This is a video streaming website and to improve your business, make relevant videos about your business and share it with your followers to grow your business.

BIZSUGARBizSugar

BizSugar is another well-known social media channel that can be used by people focusing on small businesses. A lot of people including managers can use BizSugar to promote their business. BizSugar was launched in 2007 by DBH Communications, Inc., who are known for their popular business publications and they have also won award for it. BizSugar was then taken over by Small Business Trends LLC.  Users can use this channel to promote their business by sharing videos and other format content as well. The users of BizSugar are allowed to vote on the submissions shared by other members on the channel.

STUMPLEUPONStumbleUpon

Based on the interests you choose, StumbleUpon shows appropriate content and later shows recommends the similar content for its users based on their interests. You can promote links on the site that are relevant for people to stumble. There are more than 25 million people uses StumbleUpon to gather a lot of information. You can also choose to use the paid channel to propagate your businesses through StumbleUpon. StumbleUpon is an independent channel and is a start-up that is backed up by an investor.

DELICIOUSDelicious

Delicious is another social media channel that has a facility to bookmark web services which can be used to discover, share and storing bookmarks.  Delicious is the brain-child of Peter Gadjokov and Joshua Schachter which was taken over by Yahoo. Delicious seems to have bookmarked a millions of URLs and has successfully got more than 5.3 million users on its channel. Delicious has gone through a lot of acquisitions before it was finally acquired by Delicious.

DIGGDigg

Digg is known to promote a lot of news that has stories picked up with great care that specifically targets people who are tech savvy and internet lovers. The subjects can range anywhere between politics, science and also viral posts that gets promoted. Since, there is an option of sharing content on other social media platforms as well. Digg can be one of your Social Media channels to promote your business. Digg also has a fair share of monthly active users of 11 million users.

VIBERViber

Similar to WhatsApp, Viber is also a messaging application for just the handheld devices like mobile phones. Viber was launched by Viber Media in the year 2010. You can use this app to create useful information about your business and use as a promotional channel to grow your business. As per the reports from April 2014, Viber was successful on having 600 million registered users and 230 monthly active users.

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6 Social Media Engagement Tactics to Spice Up Your Marketing Campaign

Social media engagement is an art that’s constantly transforming as time goes on. But just like everything, there are certain fundamental techniques when used consistently, show promising results on a continuous basis. This blog is just a mere reminder of the engagement tactics that work at present. You should be leverage these tactics for increased engagement of your postings.

If you’re having a hard time making the most of your social media marketing strategies, these tactics are for you:

1. Sharing content that’s fresh and ultra-new

Many of us attempting to grow our followers and fans on social media make this mistake of merely sharing trending content.social media engagement tactics - fresh content

Trends do matter because it helps businesses that create content around the trend to garner more traffic to its online presence. If you are constantly sharing trending content on social media, you are just sharing what people have already seen and adding yourself to the elaborate list of results for that trend.

If you really want to capture the attention of those social media users, you must share fresh, high-quality content that’s actually useful to them.
You can source that content by getting ideas from online forums like Quora, Reddit and BuzzSumo.

2. Asking Intriguing, Thought-Provoking questions

What we might be finding absent from my Twitter feed the most these days are questions. Questions that pause us from what we are doing. What could possibly happen when you ask someone something intriguing? They would instantly drop what they were doing and then pay attention to what you were asking them. They might also attempt to answer.

social media engagement tactics - thought-provoking questions

Questions will always be one of the best ways to keep your followers engaged. The best, fun part is that you could ask questions with any form of content: polls, infographics, images or even in the conclusion of your blog post.

3. Including super-attractive visuals

Only a few number of write-ups focus on visual content, and they are really powerful. I have lost track of how many times I came across this statistic: A human brain processes visual information 60,000 times faster than it does texts.

social media engagement tactics - visuals

In case you are unwilling to spend a few bucks, there are several sites that offer high-quality stock images free for use. You could quickly patch up together a visual with one of the many, easy-to-use image editors out there.

4. Participating in online communities

Just as entrepreneurs and businessmen attend many events and conferences for networking, internet marketers can network on communities and groups over social media.

social media engagement tactics - online community networking

There are many communities and online forums that discuss specific industries and subjects. By identifying those that are most suitable for your industry, you are basically narrowing down to your powerful, target audience.

5. Hosting and participating in Twitter chats

social media engagement tactics - twitter chatsTwitter chats are an excellent means to focus on your target audience and are so efficient in creating engagement. People who usually participate in Twitter chats are distinct, specific and usually enthusiastic about the topic being discussed.

Start by either creating or hosting your own chat, or participate in other Tweet chats that discuss topics in your niche.

Twitter chats are ultra-quick, intense and also an eye opener as you will be exposed to so many perspectives. They could be a rich source of inspiration for blog post topics and fresh content ideas in general.

6. Tagging relevant people

social media engagement tactics - tagging peopleThis must be the most underrated tactic. The general social media marketing approach leaves little room for interactions on a personal level. In most cases, it’s just a conversation between a brand and all of its fans/followers.

A great way to initiate relationships is by consistently sharing content written by others and letting these people know what you have got for them. This is a great strategy if you are looking to build relationships with the influencers in your industry.

Interviewing many influencers and getting their thoughts on a subject could not just contribute to one amazing blog post, but would be a great source of pride for them too that they would start sharing your content. As you get shared often, this could increase the engagement of your followers as they would be waiting to see what you have got next.

Participation in online forums isn’t so demanding. Just earmark 10 minutes a day or so in order engage and interact with the people in them and their posts. Reach out and position yourself as a reliable source for information by assisting people with technical queries

Have you got an engagement tactic that’s worth being explored and tried out? If so, please leave it in the comments for an inclusion.

Conclusion about Social Media Engagement Tactics

If you like this post about social media engagement tactics please feel free to share your option at the comment portion. Hope this an awesome article on social media engagement tactics.

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9 Social Media Marketing Sites Businesses should be Using

What is Social Media Marketing ?

Social Media Marketing is a marketing strategy using Social Medias. It is the process of gaining attention and traffic to a website through social medias. It includes creating and sharing the content through social medias that attracts the people. Social media marketiSocial Media Marketingng is an important marketing strategy utilized by almost all companies today. The emergence of social medias changed the pace of marketing. The effective use of social medias in marketing can boost your popularity to a large extend. It will help you to earn more profit in a less expensive way. Here we are discussing about some social medias that can be used in marketing.

Social Medias Used in Marketing

Some important social medias used in marketing are :

  • Twitter
  • Facebook
  • Google+
  • LinkedIn
  • Instagram
  • Pinterest
  • YouTube
  • Yelp
  • Foursquare  etc.

twitter   Twitter

Twitter is an online social networking site which has a large number of users worldwide. Twitter was created in March 2006 and launched in July 2006. It is estimated that as of March 2016 Twitter has more than 310 Million monthly active users. Millions of Tweets are being posted on Twitter per day. Twitter allows sharing of short messages of 140 character length known as Tweets. These Tweets can include text, hash tags, images, GIF, Emoji, videos or links to other websites.

Twitter allows companies to post their updates as Tweets. This Tweets will appear on followers’ timelines. People can like this tweets and they can Retweet this tweets to share with their followers. Twitter can also be used for providing customer support. Many companies use this platform to provide 24×7 customer services. This will increase the loyalty and trust value of the company.

Twitter Page

The figure shows the Twitter Page of Samsung Galaxy Mobiles.

Advertising with Twitter

Twitter also provides paid advertising. We can use the paid advertising for the following purposes. They are:

  • Tweet Engagements
  • Website Clicks or Conversions
  • App Installs or App Re-Engagements
  • Video Views
  • Followers
  • Leads on Twitter

Steps in Creating a Twitter Campaign :

We should select the country and language before selecting the campaign. After that we can select the campaigns we need. After selecting the campaign we can create our campaign. There are four steps in creating the campaign.

Step 1 : In this step, you can set the name of your campaign. You can also add the website which we intended to promote and set the relevant categories related to your business.

Step 2 : Using this step you can choose your audience. You can select the audience based on their location, gender, interests etc.

Step 3 : In this step you have to select your budget. You can select the amount for which you are organizing this campaign and the method for paying.

Step 4 : In this steps you can create the tweets that you want to use for the campaign. You can choose the existing tweets or create new ones.

These are the four basic steps of creating a paid Twitter campaigns. After completing this tasks you can successfully launch your campaign. These ads will appear on followers’ timelines as promoted tweets.

fb   Facebook

Facebook is also an online community site like twitter. It is one of the important site which is used in Social Media Marketing. Facebook was launched on 4th February 2004. Facebook provides features similar to twitter. Fb allows posting of longer descriptions than the short tweets of twitter. It also allows sharing of photos videos, testimonials etc. People can like this posts and share or tag it and they can also comments on this posts.When we advertise using fb we should create a facebook page. The commonly repeated mistake in this case is that people create a profile instead of a page. Please remember that a profile is not meant for marketing. For marketing purposes we must create a page not a profile.

Facebook also provides paid advertising like Twitter. The facebook advertising can be used to promote our page and to increase our popularity more efficiently and effectively. Facebook provides paid advertising for different purposes. Using the facebook advertising we can send more people to our website, increase the conversions on the website, boost or promote the pages, to increase the installation of your app and to enhance the engagement in your app etc.

Facebook-BrandHere is an image showing the Facebook Page of Rolex Watches.

For more information about facebook advertising please read the article Facebook Page Creation and Advertising.

g+   Google+

Google+ was launched in June 2011. Google+, in addition to providing pages and some features of Facebook, is also able to integrate with the Google search engine. Google adwords, Google maps etc. can also be integrated with Google+. Google+ allows the creation of different interest based communities. We can create different circles such as friends, family, colleagues etc. Images, posts, events updates etc. can be shared to the different Google+ communities and groups.

Google+ allows targeted advertising and location-based marketing and promotions and navigation services. Such promotional activities are introduced with the development of Google Personalized Search and other location-based search services. Google+ Collections allows you to categorize your updates by topic. Such categorized collections will help your followers quickly find updates for the topics they’re interested in. You can also induce people to share your updates if they like it and it will act as a recommendation for your brand or company. Thus you can gain more popularity and trust among others and this will help you to establish yourself. Through your Google Plus profile you can share content and news about your business. This will drive more traffic to your business.

google+-coco-cola

Figure shows the Google+ page of Coco Cola

linkedin   LinkedIn

LinkedIn is a professional business-related networking site. It allows companies to create professional profiles for themselves and for the companies. You can create a LinkedIn page for a company using your personal profile. These pages will allow business owners to promote their products or services and be able to interact with their customers. The use of widgets helps the members to promote their various social networking activities, such as Twitter stream or blog entries of their product pages, onto their LinkedIn profile page.

Many companies also use Linked for the purpose of employee recruitment. Due to the spread of spam mails through different job portals, now companies opt to recruit their employees using trusted networks such as LinkedIn. Companies have voiced a preference for the amount of information that can be obtained from a LinkedIn profile, versus a limited email. LinkedIn also provides paid campaign like Facebook and Twitter.

Infosys-linkedin

The LinkedIn page of Infosys is shown in the figure.

instagram    Instagram

Instagram was launched in October 2010. It is a social networking service that enables its users to share photos, videos either publicly or privately. It also allows sharing the photos or videos through other social networking platforms, such as Facebook, Twitter, Tumblr etc. In addition to this the users can also follow other user’s feeds. Instagram will take over the social media marketing soon. The user engagement rate of Instagram was 15 times higher than of Facebook and 25 times higher than that of Twitter. Instagram provides a platform for companies through which they can reach the customers in a rich visual environment. Using this platform the user and the company can communicate publicly and directly.

Instagram app is now used by many companies boost their visual marketing strategy. Companies see Instagram as the most potential platform to attract their customers especially the younger target groups. Instagram can be accessed using both smart phones and internet. Thus it will help the companies to expand their brand exposure to the maximum extent. Instagram also inspires people to collect and share the pictures of their favorite brand and thus creating a user induced sharing which gives more popularity for the brands.

myntra-instagram

Here is the Instagram page of Myntra

pinterest   Pinterest

Pinterest is also an image sharing site which was launched in October 2012. You can save and share photos using Pinterest. You can create boards based on your interest and post photos on this boards. The photos which are known as Pins can be arranged on different boards based on different categories. You can also invite other people with the common interests to pin photos on your boards. You can also save or repin photos on other people’s boards. You should pin images that attracts the attention of people.

Pinterest provides you an opportunity to reach your audience through a visually attractive medium. You can use this medium to market your products and also to sell your products. You can sell your products through Pinterest my including Buyable Pins. Buyable pins let people buy your products through the Pinterest itself. There won’t be a need for people to leave pinterest to buy your products.

kfc-pinterest

Figure shows the Pinterest Page of KFC

youtube   YouTube

YouTube is a video sharing app which was created in February 2005 and bought by Google in November 2006. Here the advertisements are done in a way to suit the target audience. YouTube provide video based marketing. Here users can view, share, upload videos and can also comment on videos.  Companies use YouTube to grow audience by creating videos that attracts users.

In YouTube the ads appear will be in sync with the content of the video requested. So it will increase the chance for a user to get attracted toward s a product related to the content he searches. YouTube provides promotional activities such as sponsoring a video. Paid campaigns can also be organized on YouTube.

bbc-news-youtube

The BBC News’ account in YouTube is shown in the figure

vine   Vine

Vine is also a video sharing service. It provides short form video sharing service which provides sharing of six-second-long looping video clips. It was founded in founded in June 2012 and Twitter acquired it in October 2012. The videos uploaded on vine can also be shared using other social medias such as Facebook, Twitter etc. The videos can be organized in different groups based on different themes. Vine app is also available for users to view and to browse for videos.

Using vine companies can create short videos about their products and services. This will help your audience to get more information about your products. You can also inspire your audience to share their own videos about their experience about you product. Thus you can get more attraction and attention among your audience. You can reach your audience more easily and educate them in an entertaining way.

vine-front-page

This is how the home page of Vine appears

yelp   Yelp

Yelp was founded in 2004. It is a place where your businesses can be listed based on your location. Here the businesses are searchable by their locations. Businesses owners can create the profiles for their businesses. They can also post and share information such as the business location, contact information, pictures, and service information. Yelp keeps pages devoted to different locations and different business categories. User can see these pages and they can write reviews about the businesses and about the products. They can also rate the businesses using a one to five star rating system.

Yelp is also available as an app. Yelp added features for customers to order and purchase things online, to book rooms in hotels, to make an appointment at a spa etc. Yelp made it possible for business owners to respond to the reviews of the users in public or as private. Businesses can also post about the events that they organize or about the special deals they provide.

yelp-home-page

Here is the home page of Yelp

icon-forsquare   Foursquare

Like Yelp Foursquare also works based on the location. It provides location based listing of businesses. The service was created in late 2008 and launched in 2009. Foursquare provide suggestions based on a user’s current location. Using Foursquare the user can search for restaurants, nightlife spots, shops and other places of interest in their surrounding area. It also provides opportunity for users to add reviews and rate the businesses.

foursquare-page

The figure shows the FourSquare Suggestions for Shopping near Kochi

The Social Media Marketing is the Present and Future of marketing. As a marketer we should know which are the medias that could bring us the traffic. The Social Media Marketing can bring you a great popularity and will help you to keep pace with the changes that happens in the world. If you are a marketer you should use the social medias if you want to sustain in the marketing field.

Why SEO needs a Psychological Approach to it

Crawling, Fetching, GoogleBots, Sitemaps, Alt Tags, etc, etc! SEO seems to be a game of making search engines find you, getting them to display your website on top so you get more business. SEO is perceived as an online marketing tool that is way too technical because it addresses issues relating to the website’s structure. For all we know, SEO is all about creating and linking to unique, high-quality content for search engines with all the right keywords!

How far is it possible to take a website using SEO? Above the surface, this depends on what strategies you capable of implementing and the techniques you use to “defeat” your competitors on your way to Google’s top but beneath it all, pull back the curtains and you will see, human psychology is behind all the show.

Yes, SEO is psychology. Why do we optimize sites for good content? Why should we use great images on the website? Why do we need a faster page loading speed? All because you want the user to feel inspired and click on to your website and buy your product. Your website is your sales person- the marketer and you (an SEO professional) are behind the show, analyzing the visitor’s mentality- what he needs, why he was turned off from your site and how you can sell him what the company’s got to offer.

Why SEO needs a psychological approach to it

Understanding the User Mentality

SEO has a technical side which anyone can learn easily in no time. But the best SEOs look beyond the technicalities of a website. They not only look at the website that’s in front of them, but they also look at them from a visitor’s point of view. They don’t just think about HTML tags and techie stuff relating to the site, they look at the UX (user experience) on the site. They are always figuring about what the customer wants out of the site and they are working on achieving that.

The best SEOs treat a website like a living entity that people want to befriend to, which is why taking a psychological approach is necessary for making the website run smoothly like clockwork.

Besides, how well are you able to probe into the minds of users? Especially if you had to enter a market you never knew? Well, any sort of marketing depends on this approach.

Search engines have their algorithms and rules as they want to serve the purpose of helping users find the best of the right information. We SEOs follow these search engine optimization techniques because we want the traffic to come to our website or blog. The biggest mistake that’s happening to all of us is forgetting what our audience have in their minds. Don’t just make your site or blog blindly according to the Google algorithms and updates without caring about what a user thinks when he/she visits your site. Even Google has emphasized the importance of considering the visitors when building your site. So, SEO needs a psychological approach to it if you think of your target audience in the process.

The parts of SEO that’s influenced by psychological thinking

1.Content Creation & Curation

We all know content marketing has been the most talked about hashtag on twitter these days. Content marketing involves the creation of high-quality content, getting quality links and promoting it on social media.

SEO needs a psychological approach

Your content should answer all the questions that a visitor might be wanting answers to.

Users like content that is answering all the questions they have in their minds all in one spot. It’s one way to make the user come back again to your site. Say, you have a page that talks about a product with just brief information like product features in bullet points. Or you have a web page that has got a product information with features, user reviews, and testimonials. Which page is the one you as a visitor would like? Of course, the second page that has got a detailed information with features, other users’ reviews and so on. This is also what people are looking for.

Providing information in a simple and convincing manner works as a boon to forming the right content marketing strategy. As users get convinced by what’s there on your site, it magically reduces bounce rates. They keep returning back to your site as you have made it easy for them to figure out what they want. This tells Google that your page is something that users want and hence, they bring your site rankings up.

2. Communication with your visitors

We all dislike people who appear to have selfish interests and behavior. Psychologically, we close doors at people who try to make us accept their opinions in a feisty and pushy manner. But we love people who are willing to share something great with us. We can never get enough of people who give us something in benefit and motivate us. It’s just the same for your website.

Rather than trying to aggressively sell your product on your site, invite them to buy your offerings by giving them some sort of valuable tip, a buying advice or presenting some great opportunities that a user doesn’t even know about or hasn’t heard of.

3. Engaging Colors and Graphics on your website

As Neil Patel, the world’s most famous content marketer states, “Color is 85% of the reason you purchased a product”. What’s the color scheme you have chosen for your site? Are your color scheme and the site design turning off visitors from your site?

It’s a proven fact that colors send various signals to the brain and trigger various emotions inside you. Choosing colors for your site can be tricky. But it should be appealing and engaging to your traffic. Women are more inclined towards softer and brighter colors like red, green or purple. Men, on the other hand, tend to go for basic colors like black and blue. If you are selling cosmetics and beauty products on your site, you need to use colors that women are likely to go for. It would be a huge mistake to use black and blue for that website!

4. Keywords must be generated based on what your target audience is using

These days, we use the Google Keyword Planner Tool, UberSuggest and the like to do a keyword search and find out the long tail keywords we must be using on our sites. Using such internet marketing tools is commendable as you need to know which are the keywords that could get you a higher ranking in search results.

But are those the keywords that your target audience is typing into a search to find you? Find out more about keywords that potential customers are using rather than relying solely on the above-mentioned tools.

5. Headlines Optimization: Is it catchy and amazing?

The use of power words like weird, incredible, secret, surprising, mysterious, bizarre, essential, strange, outrageous and so on, can make a huge difference to how people perceive your website among search results. The best headline is the one which uses this formula:

Adjective+ Keyword+ Promise = Killer Headline

For example, instead of a headline that says, “How to Start a Website”, consider a great headline like, “5 Quick Ways to Start a Website Easily”. In the second one, the headline not only appears catchy but you are also providing value and benefits in 5 ways. This is how you influence your visitors to click on to your site from the search.

Do you agree with the fact that SEO needs a psychological approach?

As you see above SEO is not just about creating good quality content, building links and getting it found online. That can result in leads but if you want conversions, that depends on studying your visitor’s mind and applying it to almost every element on the website. Do you believe in the fact that SEO is now influenced by psychology? Share it in the comments below.

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Fascinating Facts about Facebook

Facebook Population

Facebook is known to be a gigantic social media network in the whole planet. Facebook being the world’s most used social networking website was launched in February 4 2004 by Mark Zuckerberg. It was first used by 4 of his friends and room mates. By origin it was used by Harvard University to connect students and it was quickly expanded to other schools. Later in 2006 the website was opened for common people of age 13 and above. Now there is barely a person on planet who haven’t heard about Facebook! So here are some fascinating facts about Facebook.

 

facebook users count

Today, 150000 messages are send by Facebook users in every single minute. In every 15 minutes, 49 million posts are published in Facebook. There are over 350 million photo uploads a day. There are 1,00,000 friends requests in every 10 minutes. There are 7.5 million likes generated in every minute. Average user spends 20 minutes per day on Facebook. People spend about 31 million hours a day playing Facebook games. There are 1 billion enabled mobile apps on Facebook. These are the most fascinating facts about Facebook.

 

friend requestFacebook users have great differences when it comes to number of friends. An average user has 250 friends, i.e.  half of all Facebook users have more than 250 friends and remaining half has less than 250 friends. 15% of Facebook users have more than 500 friends. 20% of users have 251-500 friends. 23% of users have 101-250 friends. 39% of adult Facebook users have 1-100 friends. Young users tend to have significantly larger number of friends than older users.

 

 

facebook color

This fact is totally related to Mark Zuckerberg – CEO of Facebook. Facebook got its color blue because Mark Zuckerbergs’ color blindness makes him find blue better than red and green. He suffer from red and green color blindness. He once said “Blue color is the richest color for me”.

 

 

 

 

 

facebook mobile

I am sure most of us have kept Facebook on our mobile phones without logging out from a very long time. There are more than 1.44 billion new Facebook users in every single month (which is just an approximate count). Another great fact is that 79 % of new users access Facebook from their mobile phones. Smart phone users check Facebook 14 times a day.

 

 

 

facebook fact 6

Just imagine, every person sitting 3.74 degrees apart uses Facebook. I wonder how they got such a value! But it is said that there 3.74 degrees of separation between two Facebook users on average. There are Facebook users in US which is more than the total number of citizens in United States who actually voted in recent elections.

 

 

facebook banned in china

Imagine a country without Facebook. I am sure it’s very hard for us to imagine like that. Facebook’s headquarters is in California and it can be used from anywhere in the world except China. That is because Facebook, Twitter, YouTube etc are blocked by China since July 2009. But there are 95 million users in China who access Facebook through mobile devices, VPNs and other resources. Now that’s good to hear!

 

 

facebook hacking

Even though Facebook has many amazing facts, there are several negative consequences as well. There are 600000 hacking attempts made in every single day on various Facebook accounts. And I’m sure most of us have had an experience of getting your account hacked.

 

 

 

 

facebook tracking

Facebook uses a number of complex tracking systems which monitor or checks the other website we uses in our computer. Facebook uses cookies and other mechanisms to track users activities and other websites visited in the browsers where Facebook is accessed. It is also said that, any and every text you put in your status update box is sent to the Facebook server even if you don’t post it.

 

 

facebook ceo salary

 

Isn’t it hard to believe? True or not, it is said that Mark Zuckerberg receives a salary of $1. Being the founder of Facebook, he has donated 1 billion dollars for charity which makes him the largest charity donor in United States.

 

 

 

pirate language feature in facebook

This fact may be something that most of you all haven’t heard about. There is an option in Facebook if you want to talk like a Pirate. Once you are logged into your account, head to Settings>Language settings and select English (Pirate). It’s gonna be much more interesting to see your feed with “Home port”, “Captain’s Log” and “Bottle o’ messages”. And if you have had enough fun, go Abandon a Ship!

 

 

block mark zuckerberg

Have you ever wondered if you could Block the CEO of Facebook – Mark Zuckerberg from your facebook account. Well, we must know that he isn’t gonna make any reasons for us to block him. So that’s what he did. He removed the Block option from his page. In simple words, we CANNOT BLOCK Mark Zuckerberg on Facebook!

 

 

fake accounts in facebook

 

If I ask some of you, how many Facebook accounts do you have, few of them would definitely say ONE without hesitating but a very lot of them wouldn’t open their mouth to answer. That is simply because, they wouldn’t like to reveal that they own a fake account. Being a matter of fact, out of the huge amount of Facebook accounts, 8.7% of Facebook users are FAKE !

 

facebook like button

Just imagine yourself saying 1000 people ‘AWSOMEd my photo’. How cool would that have been? The Like button that you see daily on Facebook, was originally going to be called as AWSOME!

 

 

 

 

facebook accounts of dead people

Now that sounds scary. There are about 30 million people dead on Facebook. Who takes the effort to delete the account of those who have passed away. If you take their wall, you can see a lot of RIP’s on their timeline.

 

 

 

 

facebook home page

This person’s face was the first ever face in Facebook. Facebook’s front page used to feature this person’s face partly obscured behind a cloud of binary code. Known as the “Facebook guy,” it was not known who the mystery man was until recently, David Kirkpatrick revealed in his book The Facebook Effect that the image is a manipulated photo of Al Pacino created by a friend and classmate of Mark Zuckerberg.

 

 

facebook globe

How many of you noted that? Don’t worry it was as surprising for me too. The Globe on your Facebook notification tab will change according to your location. Now go check!

 

 

 

 

mark zuckerberg page

Have you ever tried adding the number 4 to the Facebook URL. It looks something like this – www.facebook.com/4 and it directly takes you to Mark Zuckerberg’s Facebook page. Of course, he needs certain privileges as he is the CEO! 

 

 

 

 

facebook heir

Its time to choose our Heir! We never know when we are gonna die. And Facebook is our possession with whom we spend most of our time on. So Facebook gave us an option to decide what happens to our Facebook account when we die. Who other than Facebook can be so generous to give us an option like that!

 

 

 

The only thing unpredictable and uncountable is the number of new Facebook profiles being generated. Since day by day and minute by minute the number of profiles are increasing dramatically, it is impossible to state about the accurate number of Facebook profiles and Facebook pages.

Do you wonder, even though you spend most of your time on Facebook, you really didn’t know anything about it? I mean apart from the name of the founder, that is. These were the some of the fascinating facts about the world’s favorite social networking website and I hope you were truly amazed.

Hash Tagging In Facebook

While we publish a post, video or image, we can use the hash tagging to get more outreach for our posts, videos and images. The outreach chances are high when we publish a post with relevant hash tags. While publishing posts, if we use hash tag with relevant keywords, our posts will listed in hash tag listing. But there are some important facts to know about hash tagging in Facebook. It will be helpful for social media marketing professionals to know it while you reach this post on Facts about Facebook. Following are those facts about Facebook hash tag usage:

  1. You can use letters numbers and underscores in your Facebook hash tags
  2. There is no limitation in number of hash tags we use in Facebook posts
  3. But posts without hashtag performs better in search engine ranking when compared to posts with hash tags

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