Social Media Marketing Articles

Read Social Media Marketing Articles & blog posts published by SoftLoom IT Solutions. Improve your marketing skills, upgrade your digital marketing insights. By reading blog posts and social media marketing articles, you can develop social media marketing strategies independently. Most of the posts and articles are like social media course which can be followed by companies, agency authorities to build their own marketing strategies and plans.

Best and Top Social Media Share Plugins For Your WordPress Websites

Best and Top Social Media Share Plugins For Your WordPress Websites

Top social media plugins for wordpress

Top Social Media Plugins For WordPress that you will get more shares and better visibility. Social Media became the best promoter in the world. At first social media platforms are for just connecting people via chat, post etc. Later the idea of promotional activities come to social media. Now each and every person is promoting their website and product through social media. And it increased traffic to that websites. Top Social Media Plugins For WordPress boost your social media performance.

Today not only from film industry every other industry are promoting via social media. You can’t find any businessman who has no social media promotion. Traffic to your site will increase and you will gain more profit. By adding social media sharing buttons to your websites, users can easily find your social media profiles and more traffic will get. Don’t worry about how to add such icons. It is really easy with plugins available in WordPress. So by using plugins, social media sharing can be done easily. Top social media plugins for WordPress serves as big role in social media.

The icons must be attractive and must keep a particular space between social media icons. Always place all the social media icons in one row don’t scatter the icons on the website. Because it may hard to find the share icons you need. There are lots of Top social media plugins for WordPress. Today each and every website have social media share icons and you can’t find a website that is not added these icons. Top social media plugins for WordPress provide more benefits.

Eventual Social Media Icons

 This is used for many WordPress websites. This plugin supports 10 social media sites and it is an attractive package too. Users get email share option here. The brand logo is supported by this plugin and this plugin is highly desirable.

Specialties:

  • We can alter the size, color, position, and appearance
  • Organized floating share bar
  • Fast loading

AddToAny Button

addtoany

AddToAny share button contains many social media icons and you can easily choose from it. This plugin used in WordPress sites to add social media icons and it is the oldest plugin too.

Specialties:

  • Icons can be placed anywhere on the page as you wish
  • Organized by Google analytics
  • Supports a huge number of social media networks

Social Pug Plugin

socialpug

Maybe sometimes the social media buttons you wish to add is absent, because that particular plugin doesn’t have these buttons functions. And these social media platforms may increase traffic and interaction with your site. The solution to this problem is Social pug plugin. This plugin supports Google+, Twitter, Facebook, and Pinterest.

Specialties:

  • Shows social share counts
  • We can edit button labels
  • Button arrangement in 4 different areas

Total install by users: 40,000+

Supsystic Social Media Share Button

supsystic share button

Social share button by Supsystic is the best one for you if you want to publicize your business or websites. This plugin has button replacement options and provides custom designs and labels in button. You can share the content to any social media networks like facebook, twitter etc.

Specialties:

  • Suitable for all screen sizes
  • Attractive social sharing plugin
  • Supports to show social plugins on specific pages

GetSocial Social Sharing Analytics

getsocial sharebutton

Highly attractive, great design and placement options are its key features. Users will get different social sharing buttons and contents can be shared easily. Pop-ups and subscriber bars in this plugin will increase traffic and users interactions. Analytics is also added.

Specialties:

  • Real-time analytics
  • Shows correct page virality scores
  • Image sharing is possible

Quick And Simple Social Share Buttons

If you read something informative you can share it on social media by using easy social share buttons in WordPress. This process is easy and the followers in your social media will get quality content or information.

Specialties:

  • Fly-ins and pop-ups
  • Plugins can be added to 22 different locations
  • Button text can be edited

 Social Share Buttons By Sharify Plugin

This plugin adds more beauty to your site. This is one of the favorite plugins of everyone. It is organized with any website and it is fast too. Your site gets beautiful social share buttons.

 Specialties:

  • Changes can be done in button colors
  • Capability to display or hide buttons
  • Sensitive share buttons for all social media networks

 Cresta Social Share Counter

cresta social share counter

The user-friendly interface of Cresta plugin allows users to access it in an easy way. Sharing of posts, pages, informative contents etc. can be easily shared. The total number of shares and social counters details will show in this plugin.

Specialties:

  • 9 types of button style
  • Shows social counter
  • Suitable for selected network

If you have any queries please contact us

 

 

 

 

Social Media Marketing Strategy for Small Business

social media

Social Media Marketing Strategy is to establish the objectives and goals that you hope to achieve. Having these objectives also allows you to quickly react when social media campaigns are not meeting your expectations. A social media marketing strategy is the summary of everything you plan to do and hope to achieve for your business using social networks. A few years ago, every business used to operate locally and would promote about their products either by distributing pamphlets. With the advent of technology, people started using radio, television as the means to promote their products and services.

In addition few of the businesses embraced telemarketing, print advertisements, conducting trade shows and send emails to the prospective customers. These marketing practices have helped a huge success to the business, but today people are searching for the products online and are ignoring to see the traditional advertisements about the product.

There comes the role of social media, the best and powerful marketing tactic used by all the businesses irrespective of size to create awareness about the product and gain huge traffic and sales to the business. This social media marketing strategy can be used by the businesses that are operating locally to gain footfall to its tore. The term social media has become the buzzword in the recent times where people from different geographies connect, interact and share content online. There are around 62% of adults who are using social media from their desktops, tablets, smart devices, handheld music players, etc.

Social-Media-strategy.Few of the statistics that quote the popularity of social media include
• 1 billion people are using Facebook every month
• 5 lakh people are using Twitter every month
• Google + is used by around 2 billion people every day
• Instagram is uploaded with over 5 million pictures every hour
• YouTube is getting over 3600 hours of videos uploaded every hour

 

Social media marketing strategy is not just used by the people to connect to friends and family, but is also been used as a marketing platform by many businesses from small restaurants to top technology giants. Every company is holding their social presence. As per the Burson-Marstellar Fortune 100 Social Statistics Report for 2012, it was found that.
There are around 100 million social mentions of fortune 100 companies.

• 87% of Fortune 100 companies are using social media
• 75% of Fortune 100 companies have their presence on Facebook
• 50% of Fortune 100 companies hold Google+ account
• 25% of Fortune 100 companies hold Pinterest account
• Every corporate YouTube channel is getting on an average of around 2 million views

However, you do not need to be in the list of fortune 100 companies to use social media, but is just the statistics that are showing how businesses are using social media as their marketing platform. With many large size organizations being on online social communities, it has become cumbersome for small business to join the social media movement.

Social media marketing strategy is totally bringing a new way of communication between the people and has become a brilliant marketing tool for small size businesses. As per the Digital producer, Hannah Twigg, it was found that social media marketing strategy is letting businesses to communicate with the customers in real-time virtually which is driving the businesses to turn the prospective customer into potential customer. With umpteen people on social media, it has become cumbersome for the businesses on targeting new and existing customers.

marketing

When it is referral traffic, many people believe the words of others who are using the product rather than believing the marketing campaigns. The more fans you have on social media, the more likes and shares you get for the content you publish. In fact, when your customer is promoting your brand, the friends and family members in his/her circles will have a look over your brand.

Small businesses have an opportunity to embrace right and potential social media marketing strategies to engage the clients by spreading a word about their products and services. Today, customers are making purchases of the products that are recommended by their friends and family members; hence it is crucial for small businesses to have a strong social media presence.

Tips to chalk out the eCommerce Social Media Strategy

Social media is used by the ecommerce industry to promote the products to the global audience. The importance of this social media is growing day by day, as it is found to be the best platform to reach a sea of targeted audience. There are various brands that are promoting using traditional ways are taking a plunge onto the social media to promote their brand to boost its reputation in the online world. The ecommerce brands can target the customers based on the demographics by applying the right social media strategies.
The social media strategies should develop and promote online engagement.

https://softloom.com/wp-content/uploads/2018/03/Ecommerce-Social-Media

Use comprehensive content

When the customer lands on your social media profile, make sure that the content on the brand page is not just related to the brand, but give information on how to pick the best products related to your industry. This helps you to engage the customers on your page for a long time and compel them to take a desired action. In addition, your content should be worth sharing. If it is informative and intriguing, the visitors would share with the other people. The people who like you post will land on your social media page. The best way to interact with users is to publish interesting posts related to ecommerce industry that will drive them to land on ecommerce portal.
Few of the user-poll statistics that gives you how your content will promote client interaction.

  • 61% of the followers are buying the products of a particular brand, since they found the brand content to be engaging and informative
  • 78% of followers have purchased the products of a brand by getting influenced with its brand content.
  • In fact, the ecommerce site that is having a social presence is getting 1 of 10 customers from social media.
    If the social media campaigns are not so informative and you see decline in the number of followers, then it will have a greater impact on the new posts that you publish on Facebook, Twitter and other social media site. You need to push content onto social media based on the engagement rate.

To grab the attention of niche customers to your social media page, it is crucial for ecommerce brands to share content consistently no matter whether it is a recycled article or a piece of content. By posting engaging content on social media page of your brand will pull the audience to land on your page, go through the content and then land on your official ecommerce site to make purchases. It is challenge for the brand to post content in all the social media pages at one go. However, there are a few softwares available which help you to post the content on all social media at a time based on the prepared content calendar. As per the content calendar, the content would be posted on the social media profile.

Factors in SEO strategies

You can improve the search engine ranking of your brand slowly with the help of social media. The higher the number of followers on social media, the top would be your site ranking and visibility. Number of followers is not counted based on the organic interactivity. It is crucial for the brands to have quality external inbound links to get good ranking on Google search results and to generate a sea of traffic. However, the links should be of high quality and should bring in qualified traffic. In addition, you can use local listings, hash tags, keywords, etc. to allow users to search for their desired content with ease and share to boost its search engine ranking.

Create reviews

Social media reviews will boost the confidence of the followers. If the visitor is engaged on the review for a long time, then there are high chances of them getting converted into a customer. If the brand is selling umpteen products online, then there are chances of customers leaving feedback and reviews about the products. As per the study, it was found that around 70% of customers are reading the reviews prior to purchasing the products from the ecommerce portals.

The social media pages will encourage the customers to leave reviews about the brand after using the product. In fact, the review page will grab the attention of customers to leave reviews about the brand. It is crucial for you to have a review page to encourage customers to write a review. And, if your brand does not have any reviews, then the customer would express interest in buying the products of the brand that has good reviews.

Does your brand posses online persona?

It is crucial for you to have an online persona, since the brands holding online personal are found to have more engagement rate. The content you post about your brand will reflect the image and garner the attention of customers towards your ecommerce platform and engage them. In this case, the content would not go viral by chance, but the brands will develop content that will go viral in every post. Unlike the news sites and other online platforms which grab the attention of a huge audience, brands will pull the attention of the followers who are diehard fan of the brand and connect with them. For instance, there are a few makeup brands will become more successfully by engaging the followers than the brands with organizational base. In fact, around 71% of customers who had a great social media service experience are spreading a word of mouth about the brand and compelling them to buy the products.

Have effective communication with the followers

Brands that are not visible online would get less direct customers, since many people look for the brands that are making vociferous ads online and are providing excellent customer support by answering all the queries of the customers. When you answer the query of the customer who has posted on your social media page would make you as a reliable vendor and a quick problem solver. In addition, there are a few brands that are creating promotional videos about their ecommerce brands and publishing them on social media to engage the followers. This type of marketing strategy will build trust and help you get more prospective customers.

To serve many customers and reach the target audience globally, the human representatives of the brand should be proactive in answering all the queries of the customers during discussion on the blog post published by you.
Followers like to engage with the brands and they show their love for the brand on social media by tweeting or commenting on its social media page. If your brand has presence on multiple social media channels, it becomes little daunting to handle all the profiles successfully. However, there comes the role of social media management software using which you can manage all the profits successfully.

Use paid advertising

Social media pages will drive traffic from content, pictures and videos do not necessarily need to have organic followers. There are many people who go through the content published by a brand, but only a few will follow the posts of a particular brand and turn as the potential customer. No matter whether your ecommerce venture has an organized and structured social media content creation strategy without the creation of paid advertisement, you cannot see the expected traffic to your brand. In fact, there are around 70 million business pages on Facebook. So, to create an image for yourself, you need to embrace paid ads. Facebook has changed its advertisement strategy into micro formulas to grab the attention of followers to engage with the content of the brand. When you embrace paid social media advertising, it helps you to reach the potential followers besides helping you to engage well with your old followers.

Moreover, the paid ads will reach the new followers who would love to engage with the brand that is creating fresh and informative content. The new followers liking the content would share it with others and engage on your business page for a long time. In fact, this follower will repeatedly visit your page to consume new content. The online users will do thorough research about the brand and product prior to buying from your ecommerce portal. It is extremely important for you to engage the audience on social media with your content. This indeed compels the follower to go through your product content. The brand that has negative reviews and poor feedback from the clients would take a toll on the brand reputation and Google ranking. You need to create positive content about your brand to drive followers to your brand and to the site eventually to make purchases.

Facebook – Best Platform for Social Media Marketing

How to use  Facebook as the Best Social Media Marketing Platform

With roughly over 2.07 billion monthly active Facebook users as in Q3 2017, Facebook is the most popularly used social media and without any hesitation we can call it as the best social media marketing platform. What is important to note, is that, Facebook is not restricted to creating a platform for merely social connections.

facebook - best social media marketing platform

Long gone is the time when you would use Facebook to look up long lost friends and connect with friends and family strewn across the world. Today, Facebook can be your stepping stone to success as a thought leader, a businessman, or a marketer. As a social platform that enhances marketing efforts, Facebook enabled you to widen your audience base, zero in on your target audience, and target your product and/or service to multiple audiences. While you are it, though, you need to be sure that you are leveraging the best of Facebook if you are to ensure that your efforts do not go in vain. So if you are up to use Facebook which is the best social media marketing platform for marketing our business, here are some checklists that you can refer.

best social media marketing platform

KISS: Keep it Simple and Social

It is important to remember that Facebook is a space for social media conversations, where the vibes are light and fun. If you end up using a Facebook page as a place to position your product and/or service in the traditional sense of an online shop or e-commerce space, then you might do more harm than good to your marketing efforts. Keep your Facebook presence social and light, have loyal customers speak in your favor, use giveaways and contests to attract people, have conversations with audiences and answer questions – the more you are able to create a dialogue and fun space, the higher the chances of your marketing efforts flying high.

Facebook-Check-List-KISS

Visual Appeal Goes a Long Way

Make sure to use the visual element that Facebook is so well-known for. Add video ads and testimonials from your clients and users; post happy pictures of satisfied customers; position your product and/or service via a beautiful image that appeals to the people watching it. Heavy content is monotonous and boring, so adding a visual appeal goes a long way in ensuring that marketing efforts hit the right spot.

power of visual content in marketing

Analyze and Internalize

Social media metrics are a great way to know how your marketing efforts are faring, and can show you your hits and misses with clarity. Therefore, it is important to use insights from your Facebook page to know more about your audiences – that way, you can know what they like and customize your posts and marketing efforts towards their specific needs and interests. You could also find out what went wrong with a particular post or series of posts, and can make conscious efforts to not repeat similar blunders.

social media metrics

 

It is important for marketers to have a clear goal along with a well defined digital and social media strategy in place.  By uniquely positioning themselves on the most popular and best social media marketing platform on the World Wide Web, marketers can surely rake up a great fan base, thereby ensuring a surge in profitable business.

Twitter Night Mode Feature – Know About How to Enable

Twitter, the second interactive social media network introduced new interactive feature named Night Mode. Twitter Night Mode is a new feature introduced for twitter users. Internet marketers of all over the world uses twitter to promote business via different social actions such as tweet, retweet, favorites (likes) replies etc. The hash tag method and social mentions in twitter increase the highest out reach and social engagements in the second interactive social media website in the planet.

What is Twitter Night Mode Feature

Twitter night mode is a new feature introduced by twitter by which you can change your twitter account mode. By selecting twitter night mode the total background will be changed into a dark mode. Hope this feature will increase the activity rates of twitter profiles. It is good news that twitter is redesigning their mobile aap and it will boost up better user experience in the future.

twitter night mode

How to enable Twitter Night Mode

Just sign in to twitter. Tap your profile picture show at right side and select the night mode give at the end of drop down menu. Your twitter account will change to night mode successfully. By doing the same feature you can disable the night mode.

New Night Mode Enhances the New Features of Twitter

The heavily crowded social media improves its social acceptance and being more interactive with these new features. The latest interactive features like twitter activity button, twitter analytics, tends, Lists, Moments and now twitter night mode. Try twitter night mode in your account. Check out how they have enabled this new feature. If you like this blog post subscribe for our future posts. Hop our recent posts bout twitter activity button, twitter analytics etc are useful for your marketing and online promotion activities. If you like this blog post feel free to share with your social media friends.

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How To Use Reddit To Increase Web Traffic

how to use reddit to increase web traffic

How To Use Reddit To Increase Web Traffic

Have you at any point well thought-out that while you’re contributing time posting content on any other social media platforms, obediently attempting to catch attention to your site, there are organizations which are getting a huge traffic through Reddit. Yes, you heard us right, it is Reddit! A standout amongst the most prevalent sites on the planet and right now you are likely not aware or absolutely thinking little of its incentive as a source of getting users to your website. This post will give you a clear idea about Reddit and how to use Reddit to increase web traffic.

Reddit is one of the most famous website in the United States. Reddit almost has around 542 million people on a monthly basis as their visitors. As an investment, you can’t bear to overlook such an expansive wellspring of potential customers for your website. Thus, here are the fundamental ways on utilizing Reddit to direct a lot of users on your website.

Pick A Pertinent Subreddit

subreddit on Reddit website

You all know that Reddit’s most capable element is the feature of “subreddit.” It is essentially a forum where people can talk about pretty much anything you can consider. It is important to know about the rules of subreddit and choose a relevant subreddit that fit for the registered users. For example, a subreddit called “Business” is an area where customers post connections, content, or something related to business.

Consider who your customers are prior to choosing what subreddit has got do with your connections. On the off chance that you have a blog about nourishment, a subreddit called “Food” may be an ideal place for you to upload pertinent substance. Design brands may start using the subreddit StreetWear to have a conversation, and tech organizations can always use the Tech subreddit and that makes a lot of sense. On the topmost right corner there is a search bar where you can look for all topics.

Note What The Audience Is Already Discussing On How To Use Reddit To Increase Web Traffic

Reddit logo

 

Caution: Do not deliberately publicize on this channel. Reddit is mostly about the buyer, and not the trade. Individuals need superiority substance, not commercials. If you are into food industry, write about various things that you can do about food related products. Discuss those details on this social media channel. By following these guidelines, you would not be prohibited from the website. Remember, each subreddit has its own principles, so be careful of every one of them.

In case you’re on a “Computer games” subreddit, you see everybody would be in common discussing about the Super Mario game. For instance, remember this when you are creating the data that needs to be uploaded. Try to connect in the “local dialect” and a lot of traffic would be driven to the website to make more profits. This will enable you to discover the kind of value on the kind of data you would be discussing about.

It’s essential to compose posts that individuals on Reddit will utilize it to the fullest and find its value. Try to link it with the kind of business you have established. It’s alright to back link to a page on the website in Reddit content, however don’t compose the whole post regarding why your make is so superb.

To see who’s on the web, Reddit discloses to you the number of active individuals on a particular subreddit and this is on the right corner of the Reddit program.

It’s good not to mistreat the channel

When you start getting the desired outcome, don’t mishandle the website and the platform. There are arbitrators that keep a tab on the activities that you are into. In the event that they see that you are explicitly attempting to publicize or post excessively, they will boycott you. Check here to understand the complete procedure of Reddit. That will easy for you to know about Reddit and how to use Reddit to increase web traffic.

On a whole, there are five important elements to check while using Reddit to drive large number of users on your business site. Initially, figure out the most important subreddit that is right for your target audience. Next, understand the guidelines about that subreddit.

Always remember to make a note on what that group on subreddit predominantly is discussing about and then post accordingly. Also, it is good to take your blogs live when you see the users online and this can drive a lot of traffic to your website. At last, be cautious when you are connecting with on the website and do not get prohibited for posting inappropriate content. Thus following these guidelines you can clearly know about how to use Reddit to increase web traffic.

 

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Facebook Ad Image Sizes 2017 – Social Media Marketing

Facebook Ad

Internet marketing is a widespread term in today’s world. Everyone may have heard this term once in a day. For a digital marketer, the main playground is social media. And now the goal post is on Facebook. Yes, we are talking about the possibility of Facebook in digital marketing. As of March 2017, Facebook has more than1.49 Billion monthly active users. And they are our main spectators. We use Facebook mainly for branding, awareness and for marketing of course. In the consumer psychology, images play an important role. As we know that people would like to watch images or videos rather than reading a tedious article. So the major focus in digital marketing and especially in Facebook-based marketing, branding and awareness programs is the image. The best image size to use your facebook ads depends up on the type of ad you are creating. So, let us discuss the facebook ad image size used in various places.

 What  should  a Facebook Ad Image Size be?

Facebook ad image size

Let us discuss about facebook ad size in various  places. First of all, let’s check out the image size of a profile picture. The profile picture is the identity of a company or a brand. People first watch out the profile picture. The size recommended for the profile picture is 180 X 180 Pixels. This is the apt size of a profile picture. For a viewer, the display shows 160 X 160 Pixels and all the thumbnails of this profile image in Facebook will be in 32 X 32 Pixel range.

The second priority is for the cover photo. The facebook ad image size of the cover photo will be 828 X 315 pixels. If the image is bigger than this size then it will be stretched. The best results will be available for images in JPG with RGB color combination. Then comes the images that we share on a company page. These shared images are used to attract more customers to our website. This images will also guide them about the products that we provide for them. The size of these images will be 504 Pixel width and the height may vary. This width is applied on the page only. The width of a shared image in a news feed is 407 pixels. The recommended facebook ad image size of a shared image is 1200 X 630 Pixels.

To share a URL or a link we may use Facebook posts. That time Facebook will automatically catch the image in the URL provided. And if you need to change it or need to preset it in the URL you can do it easily. The recommended upload size is 1200 X 627 Pixels. For a square photo, the minimum size is 154 X 154 Pixels in the news feed and 116 X 116 Pixels on the page. For a rectangular photo the minimum size in a news feed will be 470 X 246 Pixels and in the page 484 X 252 pixels which are the minimum size. Facebook will scale the images to the minimum dimensions. So you need to provide high-resolution pictures with minimum size. The next priority image in the list is the Event image. If you plan for an event and prepare an event alert in Facebook don’t forget to add the apt image. The size of an event image is 1920 X 1080 Pixels. The minimum dimension is 470 X 174 Pixels.

Use this wonderful information to yield better visibility among Facebook. Provide your feedback about this using comments and shares.

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How to use Facebook Ads for Marketing & Business Promotion

How to use Facebook Ads

Simple tricks that gives an idea of  “How to use Facebook Ads”

Undoubtedly, Facebook is one of the best social media platforms to build a network for your business and to attract the right set of audience, which will help you to generate revenue. Hence if you are a business owner; It is essential to learn How to use Facebook Ads to promote your business.

Due to a lot of businesses promoting themselves on Facebook; The news feed section on any Social media platform has lost its effectiveness now. Hence, organic search seems to have become tougher due to high competition in the market. Achieving targets through organic search on a newly built website becomes a little tougher due to huge competition and hence; promoting your business through paid ads on Social media platforms, especially on Facebook makes a lot of sense. For doing this, You may have to understand How to use Facebook Ads first; And then invest on ‘Facebook ads’ to build audience and improve your business.

Starting a campaign on Facebook is very simple. But you need to keep a tab on the performance as well; without that investment becomes completely useless.  As a business person, you need to always keep a track on every single penny. And the same applies to your investment as well. When you are running an Ad campaign on Facebook; you need to think beyond the ‘post reach and likes’. Well, there would be a lot of questions on understanding how to check the Return on Investment (ROI); through Ad campaigns from Facebook, isn’t it?

Let’s go ahead and see the most important ways to measure the performance of your Ad campaigns; through Facebook and learn “How to use Facebook Ads”.

Do you know what happens after a visitor clicks on a Facebook ad that you are running?

If you are still wondering the ways to keep a tab on the performance of an ad campaign; go ahead and adapt to any of the below mentioned techniques. This will also give you an idea of  “How to use Facebook Ads” effectively.

  1. Conversion rates

    When you are running an Ad campaign like this, you need to measure the conversion and this is the most important criteria to be measured. This ad campaign is created in order to get a lot of clicks from the visitors who check your Ad.

  2. Lead generation

    You can keep a tab on the count of people who would be interested to sign up for an offer that you have posted on the landing page through Facebook. For example, a click at the landing page would cost around $4 and with a 10% of conversion, you would able to analyse the investment and the results achieved through this ad campaign. However, at times the ad campaigns would only get you a lot of clicks without any conversions at all. In such cases, you need to quickly run a systematic analysis on the landing page to get more conversions. This is an important thing you should take care when learning “How to use Facebook Ads”.

  3. Generating sales

    This metric can be used to track the investment you have made on an ad campaign when you would want to sell a product. If you are unhappy with the number of sales you have made, you may have to either increase the budget on the ad to reach more people else, wait for the ones who have already visited to get familiarized of the product you own and convert them.

  4. How to increase the traffic on your website

    Boost a post to check the number of likes and this ad campaign will only increase the number of likes on a particular post you have boosted or the overall page. Besides measuring the conversion rates through the above mentioned campaigns, you may also choose to have Facebook pixels too. This can be done when you want Facebook to track the rates on conversion to optimize an ad for you.

  5. Frequency

    This campaign is completely based on the budget, if you are good to invest quite a bit on the ad campaigns; then, this ad campaign would certainly be of no interest to you and you need to make sure to keep a tab on the frequency of the ad campaigns to track the investment. The idea behind running this campaign is to keep a track on the times for which the ad gets displayed to the visitor. Never annoy a user with the continuous display of same ads repeatedly. Visitors are likely to get bored and the chances of them leaving your website would as well increase due to this.

    There are even instances of AdEspresso reporting about users getting annoyed over an advertisement.You may also take a hit on the relevance score if a visitor submits a feedback to the Facebook about the ad campaign as ‘Not Interesting’. If a visitor is interested, they would certainly get in touch with you; displaying an ad repeatedly would only put-off the visitors. If this is likely to affect your business badly, you can always choose to redesign the ads by changing the value propositions. Choose the option ‘Daily Unique Reach,’ which can make sure the ads are being displayed only once to the exclusive visitors.

    Note: There are no substantial evidences on setting an upper-limit cap. This is completely dependent on the product, the type of ad campaign as well as also the type of industry.

  6. Spend as well as ROAS (Return On Advertising Spending)


    You should always focus on building quality traffic on your website, but; why should someone focus on this aspect?

    To build substantial revenue, you need to have concrete plans. By just running ads on Facebook; you may not be able to get the complete ROI (Return On Investment) on the business you have made. Having a strategy guide on ad campaigns becomes very important along with the revenue. Try to reallocate the ads to track the performance on the ad campaigns. This will enable you to keep a track on the ad campaigns that are least effective. You need to have a clear strategy on the budget as well along with the type of ad campaigns you would choose to get the target audience. Always keep a tab on the expenses to know the performance of the ad campaigns. In order to get a clear picture on the investment, you can use the feature Facebook tracking pixel.

    Haven’t you set up pixels and are you seeking help on calculating the ROI on the investment you have made on an ad campaign?

  7. CPC (Cost Per Click) and CTR (Click-Through Rate)

    CPC  is the cost of an every average click that gets routed from your ad to the web page. CTR is used to calculate the proportion of people who visit the website, after having a look at your ad. If the CPC is high, then you must ensure to check the CTR. A small CTR is a clear indicator of your ad creative not being good or the way you choose your audience is not right. Though both these measurable are not of that importance; they are certainly used as a general gauge to check the creativity of your ad campaigns.

  8. Cost per Action

    You can choose to select the ‘Action button’ to achieve a desirable behaviour from a prospect customer. This includes the click on your page, a visit to your website and also views on the videos that you have posted. You may not be able to achieve any insights by actions alone. For instance, if you take a comparison between two ads, it is good to have a tab on the ad that generates a lot of actions.

    To get the exact view of your ads, it is good to have run a Cost per Action campaign. Always, try to have a lower CPA to manage the conversion rates to drive good amount of revenue. Try to measure the CPA, ad set expenses, frequency as well as other metrics, for a better context. For instance, if you have a Cost per Action of 80 cents, it only gives you a picture on creating an action cost. If you calculate the same thing with the frequency and the expense, then you would get a holistic view of the entire campaign.

    Along with the metrics that can be used to make your ad campaign effective, you should also know about the vanity metrics as well so that you do not get overwhelmed about the ad campaign. It’s good to know about the 3 vanity metrics that usually distract marketers. If you hear a marketer blabbering about a random metric, then you need to understand that these campaigns would not make much difference which would impact the result in the success of your campaign directly and it is good not to give too much significance to any of the metrics.

  9. Likes and Theoretical reach

    What is that you look for when you first visit a page on Facebook?

    As a social media marketing specialist, you should be looking beyond fans and likes on the pages. It’s pretty simple to buy likes through ‘Fiverr’ to generate a false social testimony. A lot of social media marketing professionals would be overwhelmed and end up buying unworthy ‘likes,’ especially, after getting to know that their competitors have a lot of fans. Though you can increase fan followers, the social media commitment will definitely go for a toss. You should have a different perspective to look at a page which has about 75,000 fans, but has a very likes on the updates they share, as a social media marketer; you need to start analysing the situation instead of getting excited. Like dealers are getting a strict warnings from Facebook so that the businesses do not end up having fake likes.

    What you do if you earn likes through Facebook Ad campaigns?

    You should be aware that gaining fans from running ads is still fine when compared to buying likes from companies. However; you should know that accelerating your business through Social Media is also important. But, you need to stick to proper techniques of running an ad campaign. You should also remember that the number of reach on your posts is never proportional to the number of likes and the kind of engagement that happens on your posts. So, it becomes important that you do not fill your report with just the number of reaches your ad would have received.

    Buffer started running an ad campaign at $5, although their reach was over 7k, their click rate was as less as only 95%. The total number of click-through rate and the views on the video also would be misguiding and I don’t think that you should rely on click-through rates, either. Clicks can be useless, in a lot of ways. Was your ad so powerful and it made the person click on ‘see more’ button, though your ad copy was lengthy?

    If you want to start an ad campaign to generate a lot of likes on the Facebook page, then such clicks are almost of no use at all. And, if you are looking to generate a lot of traffic on your website from these Facebook Ads, then you may have to specifically depend on these ‘link clicks’. Another metric that most of them depend on while going for a video ad is the number of views.

    Did you even know; that if a video is viewed for more than 3 seconds on Facebook it is counted as 1 view?
    With the feature of auto-play (they are claiming update the policy) on the news feed section; it makes absolutely no sense as the videos are automatically played. They are watched without knowing anything about your brand.

  10. Relevance Score

    Relevance score is one of the important aspects to achieve better results through paid marketing campaign. And this has a straight impact on the advertising fee. Chances of lesser relevance scores beating those with more relevance scores are also there. Are you eager to understand how that happens? Relevance score would only let you know about the relevance of your ad campaign to your set target audience and demographics. But, it doesn’t criticise the quality of your ad creative and copy.

    So, now you have understood “How to use Facebook Ads”. You are aware of both the best and the vanity techniques of running an ad campaign effectively on Facebook.  So, it’s all in your hands to take your business to the next level through ads.

Conclusion
‘Facebook’ is  gaining it’s popularity day by day. Hence, ‘Facebook ads’ have been considered as one of the most powerful lead generation opportunities for a lot of businesses.

Never follow the vanity metrics that would mostly misguide you. It may be hard to follow all the metrics mentioned above for How to use Facebook Ads. However; to get a better performance report about your business and have in depth details on your ad campaigns; it becomes important to have these metrics in place.

Now, You have understood How to use Facebook Ads. You are now aware of the five most important metrics; which can be focused on to measure the performance of your ad campaigns on Facebook. It’s good to bring all the metrics together. Instead of trying to view the performance of each and every metric in isolation; check for the performance of your ads

The list of metrics is pretty exhaustive however; I have tried my best to give it a best shot to explain some of the metrics in this article. So I want to hear from you, in the comments below. Also do let me know about the metrics you’re relying to measure the success of your campaigns?

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Reddit Marketing Tips – How to Use Reddit for Business Promotion

Simple Reddit marketing tips that would help you promote on Reddit!

If you are an online  or digital marketer, It is important that you must know about ‘Reddit marketing tips’. It’s a biggest blunder if you do not know what Reddit is all about. You must be living in the dark or somewhere deep inside a dungeon; else it is certain for you to know what this Social Media platform is all about. Reddit is mainly used as a tool to do a lot of marketing on your website. And it is one of the most popular channels that have been in use for quite some time now. Reddit has a lot of users registered in it. It is surprising that this popular Social Media channel has about 8 billion ‘Page Views’ and 200 Million users. This huge number of users indicates us the importance of Reddit to be used as an online marketing medium and hence the need to understand the ‘Reddit marketing tips’.

Did you know that Reddit has a lot of terms and conditions attached to it? Some can be very easily spotted while there are a few which cannot be easily understood. So, let us go ahead and check for some of the Reddit marketing tips, to use effectively in marketing campaigns. It’s always the fundamentals that matter the most. So, let us quickly go through the basics, and understand the concepts of Reddit. However, if you think that you are an expert in using Reddit; you may choose to omit this bit of the write-up and proceed further.

General terminologies

Reddit marketing tips - Reddit rulesSubreddit (sub) – This is a slot which comes with a specific rule set, and this position has a lot of strategies. Most of these slots are opened to everyone. You can proceed to take part in writing comments, and it does not matter if you have subscribed to Reddit or not.

Default subreddit – If you do not have a Reddit account; but you still want to access the trending subreddit that appears on the main page you can choose this ‘Default subreddit’ option.

Up vote/Down vote – If you like a Reddit post, you can choose to up-vote and if a post is against your choice, you can always choose to down-vote it.

Sidebar – If you would like to understand the terms and conditions and other rules of Reddit, it is good to access this ‘sidebar’ option.

Reddit marketing tips - Reddit Home PageFront page – This is the main page which would contain the information from all the ‘subReddits’. You should always know that the main page would look similar to all non-registered users of Reddit. However; if you are a registered user, you would be able to see a page as per your subscriptions to the ‘subReddits’. Do not load your main page with a lot of featured posts, just to increase the traffic on your website. Chances of the traffic becoming less are also more, if you unnecessarily have a lot of load on the main page.

 

Karma – If someone clicks an up vote or writes a comment on your post, then you would be achieving karma. Achieving Karma is what most of the ‘Redditors’ dream about. Link Karma and Comment karma are the two types of Karmas available on Reddit. As the name suggests, ‘Link Karma‘ would be given to you when you post new updates; and ‘Comment karma‘ comes to you when you properly comment on a post.

Reddit marketing tips - ASK a questionAMA – Which expands to “Ask Me Anything“. It is an option where the person who starts the original post would be answering all the questions from the community; as that person would be the original poster.

Let’s check for the complete details on Reddit quickly!
You may get into trouble, if you do not understand the terms and conditions before you post on Reddit. You need to keep yourselves away from all the trouble before you start posting on Reddit. Do read the ‘Don’t section‘ clearly with great interest is what we recommend to you. Since, I have been using this social media platform from a very long time now; I have been able to understand the depth of using Reddit. I chose to write this article to help others who would find it little tough when they are using Reddit for the first time

  1. First, You need to register on Reddit and start using it. Keep yourselves busy accessing the information you would be getting, on the community section actively.
  2. You can try to install the Reddit enhancement suite on your web browser, as the extension would help you use Reddit much effectively. You would be able to access a lot of things in just a couple of clicks.
  3. Since Reddit does not have a verification process, you can create a lot of accounts as you need. All you need to do is choose a user name and a password and start accessing it. You can try to create several accounts, may be one for personal and the rest for marketing and backup. It’s always good to have standby accounts to avoid any sort of mishaps.
  4. It’s great to use a separate account for Reddit marketing purposes, instead of your personal id. It becomes important that, you have a specific account for marketing campaigns to promote business.
  5. Reddit marketing tips - Submit KarmaYou should start building on your Karma; the more Karma you get the better would be your fame as a Reddit user. It’s good not to use a new account, to promote anything without a balance of Karma on it. It is also good to have ‘comment karma’ instead of ‘link karma’. Karma should never be negative. Negative karma will spoil your reputation. It’s great to use an account, that has more than 100 ‘link karmas‘ and some thousands of  ‘comment karmas‘.
  6. It is good to gain Karma when you start commenting on ‘askreddit’ submissions. You would be able to achieve a lot of karma, when you start answering questions that appeal to the target audience. It becomes easier to achieve maximum number of up-votes per comment and this would result in the overall achievement of karmas.
  7. Do not try the internal Reddit search engine, it is not that effective. However; you can find out the subReddit that you are searching for. Try to search the subReddits that relates to your target audience. It would become tougher to find the right set of target audience under a big Reddit. Hence, it becomes important to search on the smaller subReddits.
  8. It is great to create a positive publicity. In case, if you have a lot of down-votes, it’s better to delete those down-votes which would create a lot of negative impact and spoil your reputation. Do not worry that people would notice what you have deleted or not. Mostly they are least bothered about what you have done.
  9. You can always choose to run an advertisement campaign on Reddit. Since Reddit can target its audience efficiently; it is great to start running advertisements on this social media platform.
  10. Find instances of good marketing skills on reddit by clicking https://www.reddit.com/r/ads/top/. Try to make your advertisements relateable and funny to your audience to get more clicks.
  11. If you are sure someone would be interested in what you have got to say, Do an AMA (Ask Me Anything) on that. You can also go about checking a few manuals that are already available on the other websites; to know more about Reddit promotions.
  12. Try to stick to guidelines as much as possible as almost all the subReddits has their own rules. Check for shadow-ban and ban on the Reddit. Also, check for any rules on sidebars before you ahead and post anything on Reddit.
  13. It is good not to up-vote your own posts using different accounts. You need to know that Reddit would be able to figure out everything that you would be doing even with a different VPN account. Reddit would easily be able to find out that it is a same account. It would prohibit both the account users because it would be able to find out because of the low Karma
  14. You need to keep a check on your subReddit and you would be able to promote your ads once you start doing this.
  15. Never add any hyperlinks to the text you are posting as it may lead to some sort of doubts. If you really want to use hyperlinks, try to use them at the end of the text.
  16. It is good to have five up-votes to get a ‘do follow’ link. ‘Do follow’ links are usually converted by the up-voted posts. It is good to have maximum number of up-votes to get a do follow link. Reasons to get do-follow links are based on a lot of reasons; like the age of post and the ratios of up-votes and down-votes on your post.
  17. If you want a lot of people to reach out to you, it’s great to have a sub Reddit created under the name of your product. There could be a lot of complaints, feedback and also have a discussion on the product that you sell. Avoid using the moderator account of sub Reddit to grow your business because a lot of audience would not be interested in this kind of campaign.
  18. It’s always better to have your sources ready especially when you have to deal with questions related to controversies and other matters that would raise a lot of questions. Else, chances of losing your audience would be more.
  19. It’s always better to avoid a comment if you do not know what to say. Never comment just because you want to show that you are active and by posting something totally senseless. That type of comments would only result in spoiling your reputation and nothing else.
  20. Are you eager to show-off your website, then you may choose to do it on one of these links; ‘r/shamelessplug’ or ‘r/promote’ .
  21. Are you looking to increase traffic on your website or hungry for feedback on the design aspect?  If so ask people to check your website design on ‘r/design critique’ or choose to update on ‘Feedback Friday thread’ on ‘r/web design’.
  22. If you are looking to draw attention from your audience heavily, try to post things that are unique. Then only you will be able to market your product using Reddit. Else, if the audience find it not interesting, you would not be able to do anything at all.
  23. Always post something that makes sense. There could be a lot of damage that can cause by other Redditors in case they find your product an unworthy one. No one would even regret to have ridiculed you for their act or posts. These posts may kill your enthusiasm. Hence, it is always better to post things that would not spoil your status.
  24. In contradiction to the point made above, you need to know that people on Reddit would turn out to be very helpful as well. They would be able to answer your queries and also guide you to solve your problems.
  25. It is good to use Reddit for your benefit. There is a lot of information available here and it is frequently updated. Hence, it becomes very important that you also learn on the terms and conditions of Reddit before you start using it. This amazing Social media Network platform help to promote your business. You would be able to find answers to almost all your problems on Reddit and that makes it one of the best Social media networking platform.

Hope you have got an idea on basic Reddit and Reddit marketing tips, that would benefit you for your online marketing. You can read this post to know how to use Reddit for Digital Marketing.

 

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Top Social Media Networks for Online Business Promotion

Social Media Networks

Social media networks have become a major source of promotion channels for both small and big businesses that are keen on building their band value. Promoting through Social Media Networks can increase the visibility of your business to a larger extent. Since, these platforms are user-friendly and does not require high technical skills the promotional activity becomes much easier. Apart from the free promotions, you can also choose to have paid promotions to reach a target audience and increase and boost your posts to reach a larger group of people within a quick span of time. There are a lot of Social Media websites that are available in plenty; you may not have to have to build you presence on all these sites. However, you need to know which Social Media platform suits the best for your business and start building your credibility on such a platform.  You should also understand the essence of Social Media websites and the most popular ones before starting to invest on any of these platforms.
Below are the 20 most popular Social media Websites that tops the list. This list would enable you to arrive at proper decisions prior to choosing the best ones to promote your business.

Take a sneak-peek of Popular Social Media Sites of 2017

Facebook FACEBOOK

This name has a magic in it and there are hardly a few people who does not have an account on this largest Social Media Networking website. This website has been famous right from the day of inception both in terms of users and recognition. Facebook was founded on February 4, 2004 and within just 12 years it has become one of the popular Social Media channels with variety of features. Facebook has been successful in having 1.59 billion monthly active users or more and this shows the fame of this Facebook is one of the best platforms to accelerate your business growth due to its popularity and its capability to connect people from across the world. Gaining visibility on this platform becomes pretty quick as there a are a lot of chances of people connecting to your product or services personally and commercially. Facebook is leading social media website thickly crowded with billions of users. There are many fascinating facts about Facebook which help your business to grow quickly.

TwitteTWITTERr

Disseminating information within 140 characters sounds little difficult but, the most famous Social Media Platform Twitter has been able to achieve this at ease. This platform has a lot of influencers whose one retweets can turn the games around. This is one of the best mediums to advertise your business. You need to understand and use the right kind of words along with proper hash tags and that’s when your tweets get retweeted.   Twitter has more than 320 million active monthly users who are smart to use the 140 characters in a brilliant way to spread their thoughts to the world. This is one of the best mediums to advertise your business and interact with your prospect clients as the tweets never go unnoticed. Twitter was founded on March 21, 2006, and has its headquarters in San Francisco, California. While using twitter for business promotion, you can check impressions, user interactions by using Twitter activity button available.

LINKEDINLinkedIn

Known for its network of professionals, Linkedin is one of the Social Media Channels that can be used to promote your business. Linkedin was founded on December 14, 2002, and launched 0n May 5, 2003. Linkedin is undoubtedly one of the widely used networks to connect with professionals from your area of expertise around the world at ease. Linkedin is available in 24 languages and has over 400 million registered users. This is a great forum to exchange ideas and get in touch with people of similar industries or your prospect client and understand the business related information and statistics.

GOOGLE+Google+

This is another amazing Social Media Platform that has a lot of scope to promote your business provided you spend some time on building appropriate collections and get in touch with the right group of people through Communities. Google + can attract a lot of users who would be interested about your products and services. Due to it SEO value Google+ makes it a must-use tool for any small business. Launched on December 15, 2011, Google+ has joined the big leagues of having 418 active million users.

YOUTUBEYouTube

Known for its videos, YouTube is the largest and most popular video-based social media websites. YouTube was founded in the year February 14, 2005. Formerly this popular video website belonged to the three founders from PayPal; became a part of Google in the year 2006. With users of over 1 billion or more per month, YouTube is one of the most sought video websites and the second most popular search engine after Google.

PININTERESTPinterest

Known for pins, Pinterest was launched in the year March 2010, in comparison with the giant Social Media platforms like Facebook or YouTube; Pinterest is a relatively newcomer in this forte. However, it has attracted a lot of women visitors for the pins that appear on their bulletins. Business content along with the necessary details can be pinned on the digital bulletins that appear on Pinterest. By 2015 Pinterest was successful in acquiring 100 million users. If your business revolves around anything that interests women, do not forget to use Pinterest as a medium to propagate about your business as half of its visitors are women.

INSTAGRAMInstagram

Owned by Facebook, Instagram is another popular visual social media platform like Pinterest. This site was launched on October 6, 2010 and ever since then, it has managed to win the hearts of more than 400 million active users. Known for its photo editing feature a lot of people post information related to travel, fashion, food, art and similar subjects. This is one of the platforms where you can speak about your business by using the proper tags. 95 percent of Instagram users are also part of Facebook which makes it an advantage for you to choose this platform.

TUMBLRTumblr

Not as user-friendly as any of the other Social Media Channels, Tumblr can also be one of your choices to promote a word about your business. With the concept, similar to Twitter, Tumblr has close to 200 million blogs. The advantage of this Social media Platform is that, it accommodates various post formats that includes quotes, chats, videos and photos and audio posts. It does not restrict you from the kind of content you would like to post or share. Tumblr uses the concept which is similar to Twitter’s retweeting option known as reblogging.

FLICKRFlickr

Famous for its database of classy images shot by well-known photographers, Flickr which is originally called as “Flicker,” is another online platform that allows you to host images and videos. Flickr was founded by Vancouver-based Ludicorp which is now part of Yahoo. Flickr allows you to maintain an account of copyright images that can be sold as well. If you are a good photographer and have some unique pictures with you, Flickr is one of the best platforms to spread a word about your business. There are more than a 112 million users and the presence of it is in more than 63 countries.

REDDITReddit

Known with the popular slogan, “The front page to the internet”, Reddit is also a popular Social media website which has users with similar interest who can discuss and share the content on the web. Reddit allows the registered users to share content in the form of posts. Since, this is not a platform to scream your ideas out, Reddit brings in the concept of engaging your thoughts with the users and this makes it a unique platform to share the posts about your business. Reddit also encourages you to create a network which gives you accessibility to attract the right set of audience. This site was founded by friends who shared the same room in the University of Virginia. The site has managed to gain more than 35 million registered accounts along with a lot of monthly users. Read blog post on reddit marketing tips published with SoftLoom IT Solutions website.

SNAPCHATSnapchat

Known as an image messaging application, Snapchat has gained lot of popularity among the millennial. This software was created by 3 students at Stanford University which was officially launched n September 2011. Snapchat has grown immensely with an average of 100 million daily active users. Snapchat can be used to grow your business by sharing appropriate business related images and videos that speak about your business. By doing this, you can always choose to partner with the influencers and this in turn can help you take your business to a next level.

WHATSAPPWhatsApp

Known for its amazing messaging services, WhatsApp Messenger, called as the cross-platform messaging application, can be used on all the devices. You can always improve your business through WhatsApp. By creating relevant groups you can broadcast the information related to you business. To have a great customer experience or a 24 hour customer service for a better business, you can have an exclusive chat group. By sending the appropriate images and videos, WhatsApp can also be used for marketing and promotional activities. Since the application has the luxury to support image, audio and video files it becomes simpler to express your ideas. WhatsApp was launched in January 2010 which was taken over by Facebook in 2004 WhatsApp has more than 1 billion users using it as mode of communication for both personal and professional front.

QUORAQuora

Human curiosity has lead to a lot of inventions and creations. Likewise, Quora is such a creation. Quora, founded by the then employees of Facebook, it has managed to attract a lot of users in the recent past. The website also claims of having more than 90 million monthly users who are unique. It is amazing to know how a website that deals with questions and answers of various genres has managed to raise huge funds without going Public yet.  To promote business on Quora, you need to first follow people with similar interests and start answering their queries. Build a group of fan followers and start seeking answers which can help you accelerate the growth of your business.

VINEVine

Vine, another product from Twitter is yet another fastest growing Social Media application that allows sharing of videos. Vine is a social media app with 40 million users. Vine allows users to share a video clip which is just 6 seconds with their fan followers. The time duration of just six seconds may be a real short one however; there has been a lot of success stories by a lot of businesses by incorporating this service by Vine.

PERISCOPEPeriscope

Announced as the best app of the year by Apple Inc., Periscope is one of the social media channels that were bought by Twitter in 2015 immediately after its launch in the year 2014. This is a video streaming website and to improve your business, make relevant videos about your business and share it with your followers to grow your business.

BIZSUGARBizSugar

BizSugar is another well-known social media channel that can be used by people focusing on small businesses. A lot of people including managers can use BizSugar to promote their business. BizSugar was launched in 2007 by DBH Communications, Inc., who are known for their popular business publications and they have also won award for it. BizSugar was then taken over by Small Business Trends LLC.  Users can use this channel to promote their business by sharing videos and other format content as well. The users of BizSugar are allowed to vote on the submissions shared by other members on the channel.

STUMPLEUPONStumbleUpon

Based on the interests you choose, StumbleUpon shows appropriate content and later shows recommends the similar content for its users based on their interests. You can promote links on the site that are relevant for people to stumble. There are more than 25 million people uses StumbleUpon to gather a lot of information. You can also choose to use the paid channel to propagate your businesses through StumbleUpon. StumbleUpon is an independent channel and is a start-up that is backed up by an investor.

DELICIOUSDelicious

Delicious is another social media channel that has a facility to bookmark web services which can be used to discover, share and storing bookmarks.  Delicious is the brain-child of Peter Gadjokov and Joshua Schachter which was taken over by Yahoo. Delicious seems to have bookmarked a millions of URLs and has successfully got more than 5.3 million users on its channel. Delicious has gone through a lot of acquisitions before it was finally acquired by Delicious.

DIGGDigg

Digg is known to promote a lot of news that has stories picked up with great care that specifically targets people who are tech savvy and internet lovers. The subjects can range anywhere between politics, science and also viral posts that gets promoted. Since, there is an option of sharing content on other social media platforms as well. Digg can be one of your Social Media channels to promote your business. Digg also has a fair share of monthly active users of 11 million users.

VIBERViber

Similar to WhatsApp, Viber is also a messaging application for just the handheld devices like mobile phones. Viber was launched by Viber Media in the year 2010. You can use this app to create useful information about your business and use as a promotional channel to grow your business. As per the reports from April 2014, Viber was successful on having 600 million registered users and 230 monthly active users.

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