Social Media Marketing Articles

Read Social Media Marketing Articles & blog posts published by SoftLoom IT Solutions. Improve your marketing skills, upgrade your digital marketing insights. By reading blog posts and social media marketing articles, you can develop social media marketing strategies independently. Most of the posts and articles are like social media course which can be followed by companies, agency authorities to build their own marketing strategies and plans.

Social Media Manager

Social media is one of the most powerful revolutions in the last 20 years. Internet was able to make the world accessible with a click of a button and social media was the major tool that connected people. Successful social media managers play a very important factor to be considered here.

With the increase of consumer preference to use social medias for communication, it is crucial to devote attention to who might be best equipped to handle these valuable relationships. Social media is marketing services, sales and customer service all wrapped up into one now. Every social media manager needs specific, unique skills to ensure a company’s digital reputation is protected and its growth.

Starting social media profiles such as Facebook, Twitter, and Instagram, they will help you to grow your business because they have developed over the last few years to be some of the most influential companies in the world. Today, there are an abundance of social media channels that connect people of all ages and demographics.

 Today Social media is more than just something to do for fun. Now it’s a way for businesses to directly connect and interact with their current and targeted customers.  In business, social media channels can be the heart and soul of their brand, of how people view their company. That’s why the role of a social media manager become so important. Successful Social Media Manager should pocess some qualities to achive the goal.

1. Successful Social Media Manager Must Have Social Communication Skills

Communication skill is the major skill for successful Social Media Manager. Because it seems obvious that someone whose primary job is to connect with people from outside the company so they need to have good communication skills.

While all social media is similar in the sense of what it accomplishes, each social media channel has a slightly different way of communication. So the social media managers has to understand the way of communication changes and communicate wisely.

2.  Successful Social Media Manager Must Be Social

She/he should be regularly used of social media personally and should be well-immersed in the social media environment. The best social media managers are people who completely enjoy social media and participate on social media on a personal level. To become a truly successful communicator on social media, one has to know not only the in and the out of the programs but be able to use the language common to each. The person who handle the social media should be able to tell a good story. If they have a blog or write for online media, check out what they have written. It’s a good way to observe their skills and decide if their personal brand fits the company’s criteria.

3.  Successful Social Media Manager Must Have Personality & Creativity

 The social media manager must have the ability to maintain perspective and above all, not take things personally. They have created a space between feelings and reacting.  They must have maintain a positive attitude and maintain truthful to the company. Social media is a way for businesses to communicate with customers on a more personal level. So a sense of humor a touch of creativity and a voice that resonate with the audience are all must haves. Creativity is that what makes exceptional social media campaigns stand out from the others. Doing something different and creative according to others. Creativity that combined with the ability to multitask is the winning combination of skills for an effective social media manager.

4. Successful Social Media Manager Must Be Up on Digital Data

The top skills on this list all deal with the make-up of the person who holds the title of social media manager. The rest of this are all professionally-based skills.

A social media manager need to know about how to optimize and analyze the social media contents that are published in it. He also need to be able to discern whether social media marketing is working or not. Also, being able to culling the appropriate data for each channel and then adjusting the contents. According to this aspect of the job requires knowledge of search engine optimization (SEO) general practices, and specifically how search engines treat social media posts and the importance of social media profiles on search engine ranking.

5.Successful Social Media Manager Must Be Project Managers

An empowered social media manager takes responsibility and becomes responsible to see every issue through the end. With authority, they can solve all the issue, follow-through with the players concerned and respond to the customer in a timely, respectful manner. Without an authority, they are crippled and the customer receives poor service and support. Some social media managers have a team of people helping them manage each of these channels. Hence solid skills in managing people is also required then.

6. Successful Social Media Manager Must Write & Edit Well

Successful social media managers must need to have excellent writing and editing skills. Some of the typical language one might use for a personal social media account that will not be use on a professional social media account. Well-written, timely content is what drives the social media correctly. There is only fresh and relevant content is archive the profit from social media. Always listen and responding rapidly. Sometimes even live on location and that is why blogging is become so central to a successful social media strategy. It allow social media managers to respond to breaking news by quickly and easily creating content that can be posted and shared by others on the Social Media.

7. Successful Social Media Manager Must Have Visual Skills

Online networking is a very visually-driven form of communication. Even posts on text-based channels for example Twitter perform better if they have pictures that go along with the text. That’s why successful social media managers need to have an understanding of how to pair visuals with content.

This implies a good social media manager will be able to collect available images from the internet or from a company’s database, and also must be able to create great images on his or her own – or at least be able to tell a design department in the company what to create.

8. Successful Social Media ManagerMust Be Flexible & Adaptable

A social media manager’s activity  needs a lot of patience and flexibility. Not only a company’s needs changing all the time, but social media itself is need changes in it. This is where the flexibility comes in. An efficient social media manager will be able to digest changes made to each social media channel, as well as how to shift the approach to that channel. Also, social media managers need to be able to adapt to each environment they are communicating in, as sometimes the change occurs with the users of a social media channel and not just the channel itself. This means being up on all the trends on not just how people are using Twitter, for example, but what they are talking about on Twitter – whether that relates to the manager’s company or not.

9. Successful Social Media Manager Must Be Great Marketers

Whatever it is the ultimate purpose of a social media channel is to create marketing opportunities. The end goal of social media management of a business account is to market the business and branding. The social media manager is not need to have a strong direct sales background, but he or she must need to understand that the content the social team produces is finely supposed to generate sales – if even in an indirect way. The social media manager to be able to recognize a sales lead that may come across in a reply to a message, and pass it to the sales team.

10. Successful Social Media Manager Must Have Excellent Customer Service Skills

One of the main aspects of social media that can’t be overlooked is the fact that it’s a two –way communication street. It is simple for people to reply to your content or share it with all of their followers.

The skilled social media managers will understand this customer service  aspects of the job and will have the ability to effectively monitor the activities and interactions on each social media channel as well as respectfully reply to all enquiries in a timely manner- whether the reply is positive or negative.

How to conduct a successful Twitter Analysis

If I say about social media engagements and the metrics what comes in your mind first? Mostly the answer should be likes,comments and shares. But these are not only the metrics that considered as social media engagement and  KPIs.

There is no lack of data to track. Marketers don’t struggle with can’t having enough data. They trouble to pull the insights from all the data already provided. So to have social media monitoring process, we must have metrics to analyze.

The KPIs for modern social media teams to track are :-

  • Likes
  • Engagement
  • Followers growth
  • Traffic conversions
  • Interactions
  • Social sentiment
  • visitor goals
  • Shares
  • Web visitors from the social channel
  • Social visitors conversion rates

Social media is a valuable tool for building personal relationships with your audience. Also social media metrics should help you to determine the performance of your social media campaigns and the ROI from them. So the only way to ensure this however,is by tracking the right social media metrics KPIs – beyond your fan,followers, or ‘like’ counts.

When we use social media for business purposes we should consider this following factors :-

  • Are you reaching the Targeted audience?
  • Are you engaging with Targeted people?
  • How many of your social media fans are inquiring about your product or service?
  • How many of them actually become customers?

Through this section we will assist  you with identifying the full spectrum of social media metrics available to you for evaluating  your content and social media marketing, the meaning and importance of each,and how to utilize and improve them.

Here few will need to keep track of all these social media metrics, so choose the mix that gives you the most important information.

1. Reach in Social media

Understanding the Reach

Social media reach is the total number of unique account that were exposed to social media post. Media analytics metric that alludes to the quantity of audiance who have come across a particular content on a social platform such as Facebook, Instagram,LinkedIn,pinterest or Twitter,etc.

How to Track the Reach in Social Media

How to reach the track changes by platform, and not all the platforms will display this social media metric. Here we are introduce how to find out all the reach for some of the most popular social networks.

Facebook

At the post level,facebook displays a reach metric at the bottom of each post on your page’s home page. This is visible only to those logged into an account associated with those page.

Clicking on the “people reached” number will also open up and we could get the metrics for that post.

You can view the number of people reached for each post on the page’s Insights tab by selecting ‘Posts’ from the left menu on the desktop.

 On the Facebook Pages smartphone app, Insights just show the total measurement for the entire page. The desktop Insights ‘Posts’ section lists each published post are in reverse order, with reach displayed for both organic and paid versions of the post (if that post has been given a paid boost).

At the Page level, you can see the total reach of all these posts from the page for the selected time period on the Insights tab.

Twitter

In twitter that does not give a reach metric for the organic tweets.

LinkedIn

Click your profile  avatar at the top right side, and select your company’s page from the dropdown menu. Then you will be listed as an administrator for the page.

From the analytics tab at the upper side, select the visitors. The default view show the total page views for your company page for the last 15 days. Use the dropdown menu to change the view as to unique visitors.

Instagram

On this smartphone app, go to the company’s  profile page, and tap the graph icon on the top bar to the right of your account name.

The Activity tab shows you  metrics for all the activities around your account. Then to see reach for an individual post, tap the Content tab, scroll to the post you want to measure, and click on the View Insights.

Pinterest

Pintrest analytics at the top left, you could select a portion ‘people you reach’ from the drop down button. Then the graph shows the number of viewers of pins from your profile in order to day by day for the selected time period. Pinterest can’t display a reach metric for the individual pinned posts.

2 Impressions

What are impressions in social media?

An impression occurs any time a post will appears in a user’s timeline. It is depending on the network,the viewer may or may not be required to actually view the post, but could be counted as an impression and it to be recorded.

How to Track Impressions on different social media

The tracking of impressions is to be depending up on the platform you are using. Here is show how to findout the impressions for some of the most popular social networks.

Facebook

In Facebook only the paid promoted posts are provided. There is no impressions metric for the organic posts.

Twitter

Click on your profile avatar at the top right and select analytics from the dropdown menu.

The default view show your account’s total impressions for the past 28 days. To know about impressions for the individual tweets, click on the ‘tweets’ tab at the top.

The tweets are displayed in reverse order. You can sort it by the top tweets,tweets and replies, and promoted.

LinkedIn

Click your profile avatar at upper right and select your company ‘s page from the dropdown list.There you must be listed as an administrator of the page.

From the Analytics tab at top, select ‘visitors’. The default view shows the total page views 

Instagram

Go to the profile page and click the graph icon on the top bar to the right of your account name. Then the activity tab shows the aggregate metrics for all activities around that account. But impressions  are not shown for the individual posts.

3. Shares and Retweets

Facebook

The number of shares is shows the bottom of all post.

Twitter

The number of retweets on your profile, select Analytics from the dropdown menu. And then click on the Tweets from the top navigation.

In twitter analytics retweets are shown  in with all other engagements in the overview. To show the number of shares for an individual tweet, click on ‘View Tweet Activity’ in that tweets listing.

Instagram

Instagram does’t provide any share metrics.

4.Likes,Reaction,Favourites

Facebook

A few years ago Facebook changed only ‘like’to a post to a range of verity  ‘reactions’ – ‘like,’ ‘love,’ ‘haha,’ ‘wow,’ ’sad,’ ‘and ‘’angry.’

If you click on the title of a post in that all list, the ‘Post Details’ will show you a breakdown of the number of reactions by each reaction type.

Twitter

To see the number of shares of an individual tweet, click on ‘View Tweet Activity’ in that tweets listing. Here all the engagement types, including favorites, are listed separately with their metrics for that tweet. Twitter analytics still use the older designation of ‘likes’ for the favorites.

Instagram

Instagram does not provide any share metric. But shows the likes for every individual posts.

5. Comments/Replies

Comments and replies, both are responses from the users, usually it appearing with and under the post.

Facebook

A user  can see the number of comments for any page post in their news feed on both desktop and the smartphone app. It appears at the bottom of any page post.

To view all comment metrics for a page you administer, click on the insights tab. So you could get the number of  engagements for the posts.

Twitter

In twitter, you can see the number of comments on any of your tweets in your profile at the bottom of each tweet.

Instagram

Instagram does not provide any sum of comments metrics for any accounts. If you like to click on the individual post, you can see the number of comments for that post.

Instagram, the photo-sharing app is one of the fastest growing social media networks that has launched their stories feature in August 2016. The stories feature allows users to post photos, videos or even text that appears for 24 hours after posting. Instagram stories are interesting and fun and you can make them creative and interactive as you want. It provides followers reasons to engage with you and come back for more. Stories create greater brand awareness, engagement, and conversions. Most powerful brands today use Instagram stories to promote themselves and to builds audience. Have a look at the tips to do better on Instagram.

Instagram stories ideas

  1. Hold on Story Highlights

To make your stories available to viewers even after 24 hour periods, use “Add to highlights” feature and the stories will be accessible on your account in the highlights section. Instagram highlights allow the brands to curate stories so that the audiences can watch them at their convenience and makes your content evergreen. Highlights on Instagram is a way to attract your audience. You can showcase interviews of experts, photos of customers, use cases of your products.

  1. Use polls, Quizzes or Share Trivia

Poll feature in Instagram stories helps you engage your audience better. It helps to know better about their likes, preferences. This option helps you to craft content that resonates with an audience. When you ask about their opinions, you get great data and they will feel more valued and get connected to the brand.

  1. Support influencers

One of the great ways to promote your brand and products is by influencer marketing. Leverage your Instagram stories in you influencer campaigns. This can help you gain audiences and increases conversions by allowing consumers to discover the products.

How to support stories for influencer marketing?

  1. Share product videos or images with influencers and ask them to use them in their stories.
  2. Ask influencers to create the story that features the brand.

Consider working with micro-influencers if you are on a lower budget. They will help you to generate better ROI from influencer campaigns because working with micro-influencers is cost-effective and the management rates are higher than prominent influencers. Also, you need to work with more of them to reach more people. Influencers need to tag your brand in their stories. Ask them to insert a link to the website or to use the branded hashtag in their stories.

instagram stories ideas

For the success of the campaigns, you need to find relevant influencers in your niche. Make sure that they are expert in their field and have a good number of followers, engagement rate. Check their posted content to make sure their style and messaging align with your brand.

  1. Strength user-generated content

To build your audience and get more engagement on the stories to build user-generated content. Encourage followers to feature your products in their stories and to tag your brans in them. Also, offer some sort of incentives so that people are motivated to share their experiences using the products. Offer freebies or even chance to get featured on the Instagram page. User-generated contents promote the products without being pushy and help to build the credibility and to win the trust of your audience. Great user-generated content helps you to get connected with customers and is a great way to spread the word about the brand.

  1. Focus on spreading Personal Stories: People remains curious and likes to know how the things work. To tap into that curiosity, share stories about the brand or products, customer experiences or even employees. Personalize experience of viewers with behind-the-scene Stories that help you to humanize the brand and connect with audiences at the deeper level. Brand shares to make the audience feel special and more connected with the brand.
  2. Use videos along with the stories: Use of stories is increasing at a greater pace. Instagram provides a way to share videos that are recorded as well as live videos in stories. Live videos are a way to stand out from the crowd to get more visibility. Videos can showcase the products beautifully during promoting the product launches. Videos in stories are effective at boosting brand awareness while launching the new product. Create videos that are compelling and unique.
  3. Include Hashtags to your stories: Hashtags are a way to help the content get discovered by a wider audience. For creating good Instagram stories there is a need to time as well as effort. Hashtags ensure that they get the views they deserve. Users add customized hashtags to stories and this helps to expand the reach of the post, connects with the larger community.
  4. Story promotion In Instagram: Instagram allows users to run stories ads and they will show up in between stories from people they follow. It can be a single image or a video of a maximum of 15 seconds. An ad enables a brand to hold users attention. Promote Instagram stories to get discovered by audiences and to boost brand awareness.

Thus Instagram is a great platform to flourish the business. If you are not using it properly then you are missing out on a lot. Stories help brands to reach among more people and to increase engagement on Instagram and helps you to convert potential customers into actual ones. Have you made Instagram stories a part of marketing strategy, if not make it your part and experience the difference.

 

What is Social Media Infographics?

Social media Infographics are clipped compounds of information and graphics  they are help us to visualize the elements to learn. Through the use of social media infographics the information will understand more quickly and clearly  Everyone likes to get the information from a picture than a block of text. Here are some social media infographics that give some valuable insights.

1. Social media strategy

Here are some social media infographics strategy steps that tell if you are doing it rights. This Social media  infographics is simple yet effective.

i. Have a team

Social media strategy need not be owned by a single person. You always should have a cross-functional team to develop the strategy, to implement and to manage the social campaign.

ii. Listen, Compare and take the decision

Most often the social listening is ignored. Extend the usage of keywords and phrases beyond the brand name and the audience will provide a good guide to where and how you need to be active in social media.

iii.Main aim

With the help of social media infographics, a variety of business objectives can be attained. But the best social media strategies are focused on a narrow rationale for social. Some of the objectives are sales, loyalty, retention, awareness.

iv. Opt the metrics

How can we determine whether social media is adding business value? What can key performance indicators be used to assess the effectiveness of social media strategy? Will it be possible to measure ROI? How to understand past likes and engagement?

v. Analyze and understand the audiences

Who will you interact while using social media? What are the characteristics and information needs of the current or prospective audience?

vi. Your idea

The only one thing that needs to be focused on is the way you approach and adapt to attract the audience. Looking into examples, we can understand that Disney is not about the movies, it’s about the magic. And Apple is not about the technology, it is about the innovation. So, what about you?

vii. How to remain as human?

The main objective of the social forces is to compete with the competitors. So even though we do a campaign for a company. The company need to act like a person to some extent.

viii. Create a channel plan

After understanding the importance of social media and how to measure the success you can turn on to chart a plan on how o implement the campaign on Facebook, Twitter etc.

2. Preparation of a Social Media Strategy

Using the social media requires a long-term commitment. Therefore you won’t get results in a week.

i. Define what you do?

Make a clear note about your product or service in a sentence. Make it as simple as possible.

ii. Listen to the audience

Listen to what and who’s talking about you. Find out all the conversations that mention the brand directly or related to you in general

iii. Set a goal to achieve

It is very important to set a goal and try to achieve it. In the end, you need to have to produce results, so jot it down.

iv. Find out the communities and influencers

By listening to the conversations you will be able to find out who is talking about your brand.

v. Define the audience

Select the audience that you target for.

vi. Make sure your audience knows you

Make a clear understanding of your audience, about their interaction. It is very important to whom you are talking.

vii. Mention what you do in a single message

The message that you provide needs to make your fans happy. This is the most likely reason why people buy from you. Remain meaningful for the audience.

viii. Plan the content

Make a schedule on how often you create content. On creating the content, concentrate on the need of the audience.

ix.Channels, tools and distribution

Find the ways to get the content to the audience. Find out then place where your audience is. The website is the foundation for the marketing, so find a place of the website.

x. Look into Conversations

Social media activities is to understand what people talk to you and each other. To carry forth the conversation you need to remain personal and identifiable. Make a decision on how much time you will spend on listening, posting and replying and work according to schedule and don’t censor on criticism.

xi. Understand the improvements from Results and ROI

How will you understand if its working or not? Look if you get value out of social media activities that you put in it. A year is long enough to start seeing the results. If you haven’t found the results review, adjust and improve.

xii. Time

We know that a specific period of time is needed to bring out the results. Make sure that they have the time. Make a clear statement about the time needed for the social media campaigning.

xiii. Money

Sometimes you need to hire people from outside the company to develop Facebook, designs, applications etc. Also, there is a need for media coverage, emails etc. Add all this together and make sure that you can justify the budget to the management.

3. Influencer Marketing

Social influencers are the most powerful figures as it helps to build the brand and can also destroy it. Consumers trust influencers more than the brands. Here is a research result:

92% of consumers trust recommendations from other people. While 70% depends on online customer reviews. 47% of US readers depend on blogs to find new trends and ideas, 35% of US readers look at blogs to discover new products. But 20% of women active on social media gets motivated by the bloggers they know.

To fulfil types of Goals when working with the influencers

i. Brand Awareness: Helps to introduce the brand and the products to new audiences.
ii. Education: It is better to use a video or a tutorial to make your products or brand more aware.
iii. SEO Authority: Once you get links from popular sites then it will boost your site.
iv. Use cases: Make the users clear on how to use the products by providing the use cases.
v. Social Following: With the help of influencers social following can be increased.
vi. Control the damage: With the help of influential people, you can reverse negative reviews and opinions.
vii. Sales & Trust: Reviews and endorsements by the customers help to sell products and also helps to improve the trust.

Tips for the Influencer Marketing

1. Research: Make a thorough and well-detailed study before blasting out a pitch.
2. Relevance: Relevance is more important than the mass reach.
3. Remain realistic: Show the respect for the time and effort of influencer.
4. Think Creatively: Bring creative ideas to the influencer but remain open to the feedback from an influencer.
5. Measure success: Know the metrics before starting the campaign and collect them when the campaign is over.

4. Social Media Tools

This tool helps you with social listening, monitoring conversations, optimizing campaigns etc.

i. Social listening: This software helps the companies to understand the conversations happening about their companies, competitors and on the keywords. This is the most relevant social listening tools meltwater buzz,Brandwatch Trendrr(paid and free), viralheat, socialmention.

ii. Social Conversation: This software is used to effectively find and respond to customer inquiries and comments in real-time. Some of the Social Conversation tools used are ArgyleSocial, hootsuite(paid and free), Spredfast, sprinklr,postling.

iii. Social Marketing: This software is used for creating and managing campaigns, promotions and other creative projects on different platforms. Some of the tools that can be used here are EngageSciences, BuddyMedia, AgoraPulse, shoutlet, SHORTSTACK.

iv. Social Analytics: With this software, you can measure and understand the results of a company’s social media efforts. Tools used for social analytics include Simply Measured, socialbakers, Crowdbooster, sproutsocial, SorceMetrics.

v.Social Influencer: These tools will help you to find and engage with social media users that are influential in some topics and helps to understand the sphere of influence. The tool used for social influencer is appinions, GroupHigh,KLOUT,peekanalytics(paid and free), Kr.

Facebook pixel helps in tracking the conversions from Facebook ads, optimize ads to remarket qualified ads and these codes are placed on the website. It helps to track the users as they interact with website and Facebook ads.

Advantages  of using Facebook pixel

Data collected from the Facebook pixel tracking can be used in several ways to refine facebook advertising strategy.

Track Conversions

Facebook pixel allows monitoring how people interact with the website after viewing facebook ad. You also the option to track customers across the devices.

Remarket

Pixel tracking data allows showing ads to people who already visit the site. You also have the option to show people an ad that they have abandoned in a shopping cart or added to a wishlist on the website.

Create audiences who look alike

Targeting data build audiences of similar likes, interests, and demographics to people who are ready to interact with the website to expand the potential customer base.

Run effective ads

Facebook pixel makes your ads more effective by enhancing the quality of the ads by improving the targeting people.

How to use Facebook Pixel?

Use Facebook pixel tracking to collect data by setting up the conversions.

How to create and to add to the website?

  1. Create the pixel.
  •  Click the hamburger icon and choose pixels from Facebook Manager Ads.
  •  Click on create a pixel.
  •  Name the pixel, accept the terms and click Next.
  1. Add pixel code to your website.

Install some code on the web pages by putting the pixel to work gathering information on the website.

  • Copy and paste the code.
  • Copy and paste the pixel base code in the header code of the website, post it at the <head> tag.
  • Copy the event code based on the actions that you want to track on the website.
  • Paste the event code in the appropriate location on the webpage based on the action that you want to track.
  1. Make a confirmation.
  • At first, download the Facebook pixel helper extension for the Google Chrome.
  • Visit the page where you installed.

 

The significance of social media in today’s World is obvious that it requires no proof. A short time before television was the primary medium for entertainment while telephone and radio served as the primary media for communication. But now social media has taken up the place of radio as well as television as they don’t evolve as rapidly as the telephone. As a citizen you can approve or disapprove it, but as a business owner don’t forget to take advantage of it. Now let us take a look at the ways to benefit from a social media consultant can aid you.

Great Exposure

The basic principles of advertising are to put the product in front of many people by spending little amount. Social benefit from social media consultantmedia is actually a dream come true for advertisers. Without spending a single penny you can create a page that helps you to bring your products in front of people from all over the World. To attain maximum exposure you have to do more after creating the page. Only a social media consultant can show you the tricks and methods to reach the widest possible audience. Thus your product can reach to a great audience and this will boost up your brand name via social media.

 Rebate in Cost

World’s largest advertising platform is Social Media and is free. In order to create an account simply give them your information. After verification of the identity, the page is ready. After this procedures, you can add pictures and videos that promote your business. Here you may find difficulty as anyone can create a Twitter page or Facebook page. But only an expert can bring the content up to attract people and to stand out from the crowd. Since you are spending nothing on social media advertising, you can afford a consulting business.

 Better Facts

As everything in the World has rules, so is the case of Social Media. Rules of social media are also simple. With the growth of these sites, new problems resulted in complex rules. Thus staying aware of these terms and abiding them is also important while using social media to make advancements in business. Hiring expert consultant makes the process easier. Keep in mind that getting suspended results in the loss of advertising as well as loss of revenue.

Time-Saving

Just think for a moment how much time young people spend on social media. Studies reveal that teens from America spend nine hours a day on social media. 30% of time spent online is devoted to social media use.  Many of the people use the platform to communicate with their loved ones. Imagine how much time you need to spend running a social media page? Therefore hiring a consulting business keeps you from spending hours of time answering messages and interacting with people.

The information provided above is a quick introduction to the World of Social Media advertising and on the ways to benefit from a social media consultant. If the current trend holds, this will be the most popular form of advertising for the millennium. With a little help, you can make changes with the changing faces of the market and make you ship afloat through it all.

 

Author Bio: Adrian Rubin is a graphic designer and freelance consultant.

Twitter

twitter logo

Lets discuss about how to conduct an effective Twitter Analysis, so you guys can maintain an impressive profile. Before  that lets know about Twitter and its features then lets get to a tool for analyzing your twitter profile.  Twitter is an online news and social networking service on which users post and interact with messages known as “tweets”. Twitter, Inc. is based in San Francisco, California, and has more than 25 offices around the world.

Twitter is one of the powerful social media platform where like other social media each profiles has their own (authority) and it will be powerful as compared to other social media platform. Lets discuss about the features and tips for a twitter account.

Features of Twitter

Like every other social media platform in twitter we interact with a message known as tweet, retweet, likes comments etc… Tweet is a Twitter message and it can contain up to 140 characters of text, as well as photos, videos, and other forms of media. They will be public by default and will show up in Twitter timelines.
Retweet is A type of Tweet that is re-shared to the followers of another user’s Twitter account. There are two kinds of Retweets one is simply retweet and other is retweet with a comment.
There are some common features in every social media they are comments, likes, direct messages, hashtags, mentions etc…. And Twitter have some of these features and additional features too. Lets discuss about the additional features that are very helpful or building a great twitter account.
The additional features are:

  • List
  • Moment
  • Trend

List

A List is a group of Twitter accounts. You can create your own Lists or subscribe to Lists created by others.
How to create a List

  • In the top menu, click on your profile icon.
    list
  • Click on Lists.
  • Click the new List icon

how to create list

  • Give a suitable name for your List, and short description for your List. List names cannot exceed 25 characters, and cannot begin with numbers. The default setting for your List is public. then click on to the save button.

Moments

Twitter Moments are multiple tweets put together or shown as stories. twitter moments are made up for users to understand what the world is talking about.
How to create moments

  • In the top menu, click your profile icon.

moments

  • click on Moments amt then click the plus icon.

how to create moments

  • Then give a suitable title name and description and if you want give cover images you can give as you like.How to add tweets as moments
  • On the top menu, click on your profile icon.
  • click on the moments and then click the plus icon.
  • Then give title to title field for giving your Moment a name.
  • Tap the Set description field to type in a description for your Moment.
  • Then click Done.
  • click the cover icon then tap the camera icon to add a cover image. you can add a tweet to moment by clicking on the top of the tweet and click the add to moment, this is how you add a moment.

Trends

Trends on Twitter are topic that are driven from hashtag that gets popular immediately for a particular period of time.

These are some of the current trends on 04-09-2018.

current trends

Like every social medias we can promote our profile for business purposes and get u can advertise here. Mostly paid promotions are there and the cost varies according to how much visibility you should get. Twitter offers a feature of scheduling the tweet. we can schedule our tweet as our wish. There are many tools for twitter analysis but we show you the best.

Lets discuss a tool for your twitter analysis and get to know about your followers and your profile.

There are many tools to analyse our twitter account to make it better and let me introduce a tool that will help you to analyse your followers and those who follows by us, the tool is “Followerwonk “.

Followerwonk

Followerwonk is an analyzing tool to analyse your followers and people who we are following and a best tool for your twitter analysis.
Open the followerwonk and click on to the analyse tab and you will direct to a page where you can give our user name or which user to analyse and you can choose an option there are 2 options :

  •  analyse users they follow
  •  analyse their followers

Then click on do it.
Followerwonk gives you a detailed report on your followers and following into a psychographic segments including gender,location, activities and many more. they also gives details about our profile like our social authority, time on twitter etc..

what followerwonk shows you?

  • Mapped locations of our followers.

mapped location of the followers

they show the approximate locations of the followers in mapped view and satellite view.

  • Most active hours of our followers.

Active hours of the followers

They will give a chart showing the hourly twitter activity of your followers.

  • Most active hours of the user.

Active hours of user

That is they will show our most active time in twitter in the form of a chart.

  • Social authorities scores of our followers.
    social authority of our followers

 

 

 

Social authority is our rating of user’s influence and engagement on twitter, it ranges from 1 to 100.

 

  •  Genders of the followers.

Here shows the gender wise category of our followers.

  •   Follower count of our followers.

 

follower count of the users

It shows the number of people who follow those users. That is it gives our follower’s follower count.

  • Following count of our followers.

 

follower'sfollowing count of the user

It shows our followers following count that is how may following they have.

  • Recencies of followers tweet.

recencies of the followers

That is it shows the recencies of our followers it says they are active.

  • Total tweets of the followers

number of tweets of the followers

It shows the total number of tweets of our followers.

  •  Language of the followers

language of the followers

Language of the user’s followers.

  • Percentage of tweets url of our followers.

percentage of the tweet

How many URLs do these  tweet as a percent of their total tweets.

  • Retweets as a present of timelines of our followers.

percentage of retweets

Same as above the retweet as a percentage of their total retweets.

These are some of the features of the Followerwonk tool here we can also check anyone’s profile. Hope you find it useful.

Just imagine if you are performing on the stage with your whole caliber and no one is considering you and viewing your performance. Now imagine you are publishing the content on Twitter and no one is clicking on the link you provided. When it comes to using Twitter, it is your job to maximize engagement on every piece of content you send out. let’s check what are the best ways to increase twitter engagement.

1. Use images to increase retweets.

Best ways to increase twitter engagement includes images to get more engagements on your posts and clicks on your content actually post what you are posting. Thus, one of the best ways to make your content stand out is by adding the image. Including large images with a short summary of text in Twitter is more visually appealing than a text-post.

2.Include GIFs and Memes

Best ways to increase twitter engagement Using memes and GIFs while publishing the content on Twitter. Memes and GIFs are now popular among top companies. It is found that tweets using GIFs and Memes receive more likes and retweets than regular images.

  • Always use real-life pictures. This helps to give a personal feel and helps to build the story behind the brand.
  • GIFs pave the great way to promote special offers.
  •  Memes and GIFs help to connect with followers and fans as this is a medium to convey emotions better than text or photos.

3.Create Twitter Polls To engage with followers

People like and are willing to provide you with their opinion and are true on social media networks. Twitter polls are a way to get engagement from your followers and to obtain valuable information about the customer base. This will help you to build trust and loyalty among the audience as this enhances the thought that they really care about their opinions.

  • Create a Twitter Poll!
  • Click the tweet button in the top navigation bar after opening your twitter page.
  • Click at Add poll icon in the bottom left corner.
  • Type the poll question in the main compose box.
  • In the Choice 1 box Insert the first poll option and second poll into Choice 2 box.
  • Click +Add a choice to add additional options.

A poll runs for one day automatically. You can adjust the duration of the poll. A minimum amount of time for a poll is 5 minutes and the maximum is 7 days.

Click Tweet to post the poll.

  • Keep poll questions short and sweet. The audience responds when your poll is simple.
  • Include questions about the services, products and brand in general. Be sure to mix in a fun twitter poll every now and then about an office debate to use for your next blog post.
  • Keep a potential Twitter poll questions and post a new poll every week for consistency.

4.To promote the brands participate in Twitter Chats.

To build up the engagement for your brand one of the best way is to communicate with the people who are interested in similar products or topics.

Twitter Chat is a conversation around a single hashtag that is unique. This hashtag allows you to follow the discussion and to participate in the chat. Twitter Chats connects people with interests on specific topics. Participating in twitter helps you to get in contact and to promote and build the authority on a topic.

  • Find twitter chats that are relevant to your brand. Join on the conversation happening and include the hashtag.
  • By joining Twitter chats you can gain interest in your brand from Twitter users who are not part of your follower base.
  • Twitter users buy from the brands that they follow on Twitter.
  • Choose a twitter chat that is relevant to participate in.

Look at leading brands and reach out to them to co-host to expand your network.

5.Host Twitter Chats to get more reach

After participating in Twitter Chats choose to host your own chat. Before hosting a twitter chat, keep in mind these points:

  • Decide the hashtags that represent your brand.
  • Choose the day and time for Twitter chats.
  • Do it with appropriate topic and questions.

Make sure that the topic you had chosen is relevant to your audience. In the chat session ask everyone to introduce themselves. Engage your participants and reply to a few responses.

6.Pin Tweets to boost your best content.

  • If you have a good tweet, pin the tweets to your profile and this will remain on the top of your page. This is one of the best ways to boost engagement.
  • Always pin the tweet that has an eye-catching image to boost.
  • Keep in mind that a pinned tweet is similar to an ad. Therefore, take advantage of this free ad by having a strong call to action.
  • If you include a URL in the pinned tweet you will receive 86% more engagement.

7.To share information use standalone graphics

We know that images in tweets increase engagement. Does adding an image without links. The standalone graphic is an image that gives useful information. Standalone graphics increases retweet by 19%.

  • Use a graphic with text as this provides information to the followers.
  • Include information from your blog posts to put in the stand-alone graphic.
  • To create standalone graphics use tools like Canva.

8.Social Listening

Once users respond to your posts on Twitter or mention your business name, respond quickly. If you don’t respond to them, then it seems like you are not active on the Twitter page. Mention app responds to the followers.

  • Followers will post comments only if it seems that you are reading and responding to it.
  • Use first names while responding.

9.Curate Content to enhance the traffic

Sharing others content is one of the ways to show that you are not all about you and that you value the work of others. Sharing others content helps to increase our brand visibility.

  • Find the best suitable content to curate.
  • Share the content by the leaders in the industry. This will open the doors to communicate with them.
  • Plan the curated content for consistency.

10.For double engagement use hashtags

Hashtags increase the engagement rate and help users to search for a topic or a trend on Twitter. This is a great way to join in a conversation or to organize one. Hashtags help to identify the subject of your content, making it easier for the Twitter users to reach your page when searching for similar subjects. To boost social media engagement use hashtags.

  • A hashtag needs to be memorable, unique and relevant to the content.
  • Don’t use more than two hashtags per post to avoid being annoying.
  • Use hashtag when participating in or while hosting a Twitter chat.

11.Use Videos in Tweets

Twitter users love videos. Studies reveal that adding a video to the tweets gives 28% boost in engagement. It is best to educate the followers about the brand using video.

12. Use Twitter Ads for Higher CTR

For a fast and guaranteed way to boost Twitter engagement using Twitter Ads.

Set Twitter Ads:

  1. Choose promoted tweets and promoted accounts. Promoting tweets allow your tweets to appear in users Twitter streams or in Twitter search results. In promoting twitter account displays username under “Who to follow ” section in users home pages.
  2. Choose target audience: Target specific audience based on demographics and psychographics. Targeting the right audience ensures that your ads are seen by the right people and will benefit from the brand.
  3. Create tweets: After choosing the type of ads and type of audience to target. Selecting existing tweets in your account or create new ones from scratch.
  4. Tweet at Best Times!

The best possible times to maximize engagement post. Ways to get more engagement:

  • Timings on Wednesday: 12 pm and 5-6 pm.
  • Timings on Mondays- Fridays: 12-3pm and 5 pm
  • Any day of the week: 2-3am, 6-7am and 9-10 pm.

13. Make use of Twitter Cards to drive traffic

Best ways to increase twitter engagement Using Twitter cards. we can go beyond 140 character limit and can attach different forms of media. To get this feature, add a couple of lines of code to your site.

Distinct Twitter Cards

  1. Gallery cards
  2. Single photo cards
  3. Product cards
  4. App cards
  5. Summary cards with images
  6. Summary cards with a post link with further information.
  7. Player cards to showcase videos

Test different cards: As each site is different, Twitter card analytics help you to measure the cards that yield engagement with the content.

Engage with influencers: Twitter card analytics helps to determine the content. It also helps to engage with accounts to promote interaction.

14.Make use of Emoticons

Break up the text with emoticons. Emoticons show elements to provide your brand with a bit of personality. Using emoticons boosts the share and comment rate of your posts.

  • It is advisable to choose one or two emoticons per tweets.
  • It is best to use emoticons when responding to the followers to add a personal touch and appreciation.
  • Relating emoticon to specific parts of the tweet intensifies the engagement.

Try to implement these tactics on Twitter while posting next time and watch the engagement rate.

Pinterest is a social media site that is dedicated to collecting photographs and is described as a visual discovery storage tool. This social media works well as a digital push board for storing ideas and the social sharing aspect of the service makes it great for generating eCommerce traffic. Lets check what are the factors affecting ecommerce traffic from pinterest.

Pinterest in the First Place!

We have accounts in almost all social media profile but why we need to spend more time in Pinterest? According to a recent survey, Pinterest generates 41% of all eCommerce social shares. As Pinterest is a visual-based social media service it helps us to connect with consumers using the products.

factors affecting ecommerce traffic from pinterest

 Important Factors Affecting Ecommerce Traffic From Pinterest

 Posting Source is very critical

We need to do a great deal of work for the business from images to product descriptions. Don’t post to Pinterest from the computer. If you are posting directly from the hard drive the problem is that you are doing your eCommerce site a disservice but not including a link. When we share a post from website to Pinterest creates a link that is directing to your eCommerce page. So, when they select the pinned image they are transported back to your site. When a user shares the pin on their board, the pin includes the link and provides limitless sharing potential.

 The inclusion of a check mark is good

Pinterest also has a check mark, it tells users the images are directly pinned from the eCommerce website. Thus if a user selects pinned image, the user has the option to get into the website to purchase the available product.

Importance of Board Names

Pinterest’s board’s function is similar to a folder on the computer. You can pin the visual content similar to the created board. While visuals draw attention to the board it connects the information.  Pinterest users have the ability to search for the individual as well as created boards. When a board is created using a specific keyword, the pinned content stand out from the millions of other images. The interesting fact is that there is no limit for the boards created. We could consider Pinterest as a search engine.

The advantage of Rich Pins

A business owner can take advantage of rich pins to maximize the Pinterest traffic. Rich pins are of 6 different types and it includes product, recipe, application, place, article, and movie. Products pin provide additional information since it highlights the website images in addition to price and availability. Product rich pin provides a direct visit site link at the top and a handful of different social share features.

Put customers to work

Give your customers the ability to share products. When a customer shares a product or service it functions a free advertising. So take advantage of social sharing options on your website. Copy and paste a URL from the page takes time and dedication. Take advantage of Pin It button feature of the website and a pin icon appears above images of products. When a customer clicks on the pin, it ads the product to their board. This works as a product reminder, but it shares the content with others.

 Keep it Personal and Anonymous

Social media helps in connecting with customers and develop a personal relationship with the clients.  According to the studies, pictures without faces are re-pinned 23% more than images with faces. Avoid using an actual face. This is said because people like to visualize themselves with the product also the viewers look to the face and not the item.

Pin  Description

As with other social media accounts, Pinterest boosts your likes and shares. This will increase the visibility and helps to connect products to a greater audience. Optimal length for the pin description is about 200 characters. Pinterest does not support hashtags, it focuses mainly on the in-depth description.

 Factors to be considered in the pictures

Images represent the products and it should consist of the highest quality. While considering the size of the image, shoot an image with a width of 736 pixels. This is a largest display size option available on Pinterest. According to the studies taller images are more repinned than wider images. Images with vibrant colors are repinned 3.25 more often than images with one color. Also, pictures with a brighter color are repinned than light colored images.

The significance of a Contest

Running a successful contest has the ability to increase traffic and sales. Contest boosts interaction and improves sales. Kind of contest depends on the size of Pinterest you follow. Keep in mind about the audience base when customizing the contest. A contest like asking the individuals to re-post certain images. If they repost images there are more chances of winning.

 Guest Blog

They’re a great significance of having a blog. A guest blogger helps to increase the company exposure and connect you with new individuals. Gust pinner brings additional attention to the account from outside consumers.

Click here, if you need our help related to SEO, Digital marketing.

Even though Social media is very good and an important for managing the social media accounts of other business but sometimes it seems to be overwhelming. Usual activities include creating content, sharing, engaging with followers, community management etc. One of the effective ways to manage social media is to use social media management tools that improve efficiency and gives out better results. Tools that we discuss over here will help you to boost your social media profiles engagement. Let’s have a glance at the best social media management tools for 2018.

Best Social Media Management Tools for 2018

1. Hootsuite:

Hootsuite  is an enterprise level social media management tool that is being used by over 10 million professionals. This tool helps in scheduling and analyzing social media marketing campaigns. Also, there are a number of tools that might help your team to create an account for social networks. This is one of the Best Social Media Management Tools for 2018

2. Agorapulse:

This tool helps to schedule content for social media’s like Twitter, Facebook, Instagram in one place. In addition to Agorapulse, also has reported for the above mentioned three social networks. You can market content and can run the promotions from Agorapulse.

3. Social Oomph:

This tool helps you to schedule content on Facebook and Twitter on an automated schedule. This is one of the best and most powerful social media management tools in the market. Also, there is a provision to create welcome messages in Twitter. This tool also has numerous premium options that allow you to schedule photos, Facebook and LinkedIn.

4. Everypost:

This helps in ministering schedule customized posts, visual content and share the content on Facebook, Twitter, Google Plus, LinkedIn, Tumbler and Pinterest. It is helpful for posting on both Android and iPhone devices.

5. Bit.ly:

It is a reporting as well as an URL shortener tool. It nourishes Twitter with short posts and also helps in tracking the clicks to help you understand how well the content converts traffic to the website.

Social Media Management

6. Sprout:

Sprout is a tool for social media agencies because this is a social media management tool that can be used for multiple Twitter and Facebook accounts. This is another Best Social Media Management Tools for 2018.

7. Crowd Booster:

This is a Social media analytics tool helps to optimize the social media marketing that helps to update analytics on a consistent basis. You also have the option to create custom reports that are helpful for clients.

8. EdgeRank Checker:

EdgeRank Checker helps you to understand the ways to optimize the Facebook content. It also enhances to create custom reports helpful for clients. It also helps in creating content that increases engagement and optimizes news feed response.

9. SocialBro:

This tool is a Twitter marketing tool which helps you with all of your twitter needs like scheduling content, reports, creating ads on Twitter.

10. Tailwind:

It helps you with Pinterest marketing efforts. It is an official partner for Pinterest marketing. This tool will also create multi-board pins, uploads, calendar scheduling. Also helps in optimizing the times to post the pin to get the maximum possible engagement. Finally, it was designed to manage multiple accounts. This makes an ideal tool for agencies providing social media services.

Buffer

11: Buffer:

It is a tool to schedule social media posts from links to share across the web. You also have the option to share posts on social media like Twitter, G+, Pinterest, LinkedIn etc. So the tools like HootSuite and Buffer are the two Best Social Media Management Tools for 2018.

12: Oktopost:

It is a social media management tool mainly focussed on generating leads for businesses. This is the main thing that is lacking with Hootsuite.

13. MeetEdgar:

It helps in reaching out a larger traffic from recycled content. So this tool recycles your posts.

14: IFTT:

This is an automation tool that will select the thing that you need in order to market your business or product on social networking sites like Facebook, Twitter etc.

15. Tweepi:

This tool helps to find targeted users on social media – Twitter and helps to stay connected to the followers by interacting on a regular basis.

16. Socedo: 

It is an automated  Best Social Media management tool for 2018 for lead generation tool works with Twitter and LinkedIn to find the leads from social media. So, first of all, find the qualified and right leads and then add it to your sales funnel.

17. SocialFlow: 

This tool manages paid, owned and earned social media campaigns. It recommends posts, pins or retweets for you to promote. You can also use keywords and segmentation to analyze the campaigns.

These are some of the Best Social Media Management Tools for 2018. In order to choose the right social media management tools for the business requires having a good understanding of your needs. Focus on the tools that can improve the things that you are already doing on social media currently.  If you continue to have a better chance of using the right social media management tool for business you can succeed in it.