Read popular blog posts published in softloom website about blogging examples. You can read blogs on blog meaning, blogging definition, blogging for money etc.

By reading the posts on blogging you can grab important point, tips and guidelines on blogging.

Posts

Whether you want to gain a backlink or just more exposure as an author, guest posting is one of the best things you can do to help you gain both. Guest posting isn’t easy but it can be rewarding if it’s done right and you post on the right sites. If you’re hoping to get published on good websites that have good metrics like blogger outreach companies such as No BS Agency does, but you’re not sure how to succeed, this article will give you insight into how you can achieve this. Are you ready?

Power Tips For Guest Posting

⦁ Read Their Posting Guidelines

If you’re new to the concept of guest posting, you might not realize that most websites that accept guest posts generally have guidelines that need to be followed. Guest posting guidelines are important because they tell you what the website wants, what they require, and it also helps you to have a better chance of getting published. If you’re unsure about whether a site has guidelines, check the site or contact the website owner to see whether they can send them to you.

2) Pitch A Topic First

When guest posting, don’t just jump in and write an article to send to them based off the guidelines. It’s important to pitch a topic first and get the website to approve the topic to be written. Depending on how creative you are, you might find that the topic may be approved straight away, other times you might find the website doesn’t want the topic and will get you to suggest a few more. This helps to minimize the risk of an article being rejected before you actually get it approved overall.

3) Don’t Write About Yourself In The Article

What many businesses or brands do wrong, unless it’s a review article of their brand, is write a paragraph or two which promotes their business. Unless the website has given the green light on this, it’s important to avoid writing promotional content. Most websites don’t want to promote a business they haven’t used or know little about. The reason for this is because they don’t want to showcase a business to their audience and then get a bad reputation for recommending a business that may not be as good as what they say they are. Instead try to just write a generic, informative, and useful article that will subtly add your business backlink into the article.

4) Make Your Content Appealing

You can easily write a guest post, however, website’s know if you don’t put the effort into the creation of the post. This is where you need to make your content more appealing to the intended audience. But how? The easiest solution to this is to:

⦁ Add high quality and free to use images from places like ShutterStock, Pixabay or any other stock image website.
⦁ Add screenshots as needed to help make your post stand out and to get your point across.
⦁ Use different styling to help make your post easier to read and to also balance text and white space.
⦁ Use numbered subheadings to help show where each new section starts.

While these are small things, they can make a big difference to whether your post will be accepted on a high quality website.

5) Write For The Intended Audience

It’s important to remember you’re writing for an intended audience when publishing on good metric websites. Because of this it’s a good idea if you try to write with these in mind. Some things you can do to help you work towards this include:

⦁ Writing tips you think their audience might like to read about. Think whether they’re beginners, intermediates or professionals in their industry and work the content for this range.
⦁ Showcase key steps with screenshots to help make your post look more natural.
⦁ Use simple terms to help everyone understand your article. If you use hard to understand words you may find their audience will stop reading your article.

Remember you’re not just trying to get a guest post on a website, but you’re also trying to gain popularity with the website’s audience so they’ll click through to your website.

Conclusion

Posting on high quality websites isn’t easy. In fact, it’s one of the toughest things you can do when guest posting. These websites know their value when it comes to backlinking so it’s important to try to work a post for their needs for the best results. Are you looking to backlink on a great website?

How To Improve Our Blog Traffic Best And Easy Methods

promote blog post

How To Improve Our Blog Traffic Best And Easy Methods-;Most of the blog writers are eagerly waiting to know the traffic in blog post.  But just imagine after publishing the content, if nobody reads it, after carefully working out each phrase. Your precious words are not read by anyone! This is enough for a writer to become demotivated from writing. Actually, the suggested solution is to make your content less and including styling the text so it’s easy to read and thus attract the readers and can hold their attention.

A study from 1997 showed that 79 percent of web users scan the content than reading. Just think the way you search for an information and, if you visit a web page and don’t find the right information then you may go back and look other web pages for the same. The web is a “lean forward and participates” medium. So let us check on how to engage the readers who reach your page, ie, is to make to stay on your pages and interact with your information.

Prepare the content fractiously.

Prepare the content fractiously

To become a successful web writer, you need to forget some things that you have learned in English class. First of all be aware that people who visit a web page scan it, they won’t read it completely. So accept the reality and work for it.

If you are dealing with a complex topic, break it into a series of posts. Since breaking the posts into smaller paragraphs makes your reader easier to digest the content and keep them coming back in search for more topics.

Always structure your paragraphs in inverted pyramid style. This means state your conclusion first, then support it with the following sentences. This will help the scanners to move from point to point and helps to make a decision whether to dive in deeper. If you have done this, then use the following techniques to make your content more reader-friendly

Wrap the line break

Here let us go through the easier ways to make the content more readable. A complex content can be made much more reader-friendly with a simple introduction and a lot of white space. In a single paragraph feature one idea and keep it short with three or four sentences. Also, try writing some paragraphs with one sentence.

Break the content by including subheadings

A strong headline is very important for the readers to check out in the first place. An impressive subheading will keep the readers engaged and to keep them moving through the rest of the content. The subheadings must be very informative. Web readers are very sharp, so don’t expand. You may lose your credibility if you expand it. After writing the subheadings, review them to understand whether the reader can understand.

Use bulleted lists

By including the bullets readers can scan the content very easily. It is also a good manner to present multiple points. Bullets provide a visual break for the reader, so it looks different from the rest of the text.

Include Captions

Studies reveal that image captions are a most-read copy on a page. Try to include a strong image with a deep caption. Deep captions may be two or three sentences long. It may be enough for a reader to get an idea about your whole article.

Cast suitable and accessible links

Internal links will keep people on your site and make them read your best material. External links demonstrate that you’ve researched the topic and want to highlight the other experts. Good content expands your reader’s understanding and adds value. Another advantage of internal links is they make it less frustrating.

Focus on the content strategically

It’s best to make the important concepts in bold. It will be easy for your readers to scan and pick out important information at a glance. Also, keep in mind to highlight key points so the scanner can quickly pick them out.

Tackle with the numbers

Numbers have the power to capture the attention and to keep the reader oriented. Numbers make a post more attractive and inviting. Your post can also be made more compelling by numbering your main points. Just try it out.

Does your formatting turns scanners into readers

If you have included the subheadings, numbers, bulleted lists, and other formatting styles to focus the key elements of your post, read through it again to check its worthiness. Make sure that you pulled out the interesting and relevant words.

Also, tell your favorite techniques for getting readers to lean on your content. Let’s have a discussion on it in the comments.

 

How to start a Content Marketing Campaign

How to start a Content Marketing Campaign

There is a saying that “Content is King”. It has the ability to pull the eye of the audience towards your business and compel them to take a desired action of buying a product or subscribing to your newsletters and at the same time, it can take a toll on your business. There are many platforms where you can post fresh, unique, and informative content related to your business, products, and services to educate the target audience. To start a Content Marketing Campaign with no Money only way a business or a brand can speak to the audience is through their content. It is acting as a medium between the company and the end-user.
Today, content marketing has become an integral part of digital marketing strategies so,How to start a Content Marketing Campaign with no money is one of the important thinks. Many B2B marketers are using marketing strategies to promote their business in various marketing channels. There is a misconception that businesses, especially who are in the nascent stage cannot spend a huge amount on marketing. Basically, a company will allocate budget to every marketing channel and coming to the content marketing, there would be dearth for the budget. However, you can instigate the Content Marketing Campagin without investing a single pie in the following ways.

Do extensive research on Google

extensive research on Google

If you do not have money to hire a market research company to do competitor analysis, you can start your own research by delving in-depth about your target audience. It is crucial for you to identify the demographics of your audience, especially the age group of people who is landing on your site, from which country they are viewing, timing at which they are accessing your site, and also check the gender. In addition, you need to keep a close eye on the type of content your competitors are crafting and whom they are targeting the most. It is crucial for you to research on your major demographics to find out their online behaviour and their purchases. This information gives a clear idea to create the best content campaign.

Create a free blog with the template customized for your industry

It is a piece of cake to start a blog with the availability of umpteen blogging platforms including WordPress, Blogger, Tumblr, etc. These user-friendly platforms have a few templates which let you to customize the blog as per your requirements. You need to create the blog with the available templates that is easy to navigate for the target users. Unarguably, you do not need a platform that should be dynamic and perfect instead should allow you to post the content easily.

Create a business page on different social media sites

socialmedia-sites

Many businesses that lacks budget for marketing are using social media to reach the target audience in every nook and cranny of the world. Undeniably, a piece of unique content that is posted on the social media pages will go viral in a few minutes, if it is useful for the audience. It is crucial for you to create a catchy business page on every social media site with your brand name. You can publish the fresh content on the business pages to create awareness about your brand to the global audience in a short time. The audience who like your products will become your customers. In addition, it improves your visibility in online.

Pen down your ideas

pen-down

Every business should write what the audience are looking for rather than their dumping trash. Basically, the content will speak volumes about your brand, product and service. If you are not a professional writer, you can still put down your experiences. As you are expert in your own profession, so pen down the insights and what you know about the product in-depth. Undeniably, there would be thousands of users who would evince interest in reading the articles published by experts in their respective field.

Use free images

using free image

To entice the users to read the informative content and retain their attention span, you need to incorporate a few images in between the content. This will glue the audience to read until the last point in the article. You cannot copy the images that are published on other sites, due to copyright issues. So, there are a few sites where you can find free images that are easy to use. You do not need to hire a designer or spend money to buy the images. Example of the famous free images site is Wikimedia Commons. This site let you search your desired image easily.

Boost brand reputation in online

Boost brand reputation in onlineThough, you have created a social media profile for your brand, but having a personal identity on the social media would add value to your brand. You need to focus on building your personal brand image rather just focusing on your company. This may help you to reap more lucrative career opportunities down the line. In addition, you can build your own customer base that follows you even when you switch to another business.

Build a network

building-network

After creating a personal page on the social media channels and gained a little social media presence, it is time for you to network with the people on your social media profiles. You need to be an avid social media user and actively like, comment and share your views on the posts that are shared by your friends, family, and acquaintances. You need to initiate talks with the active followers and start following other people who may become your follower in the future. Everyone with whom you socialize or network would add to your audience base. You may come cross guest posters and influential who will contribute in improving your content marketing campaign.

Set a goal

set-a-goal Like every marketing strategy even a content marketing campaign should have a goal. A campaign without a goal is worthless. You should know what you want to accomplish by promoting the campaign and how many new customers you want to gain for your business. For that, you need to add a call to action at the right places in the articles you post. This motivates the audience to take a desired action. You also need to know whether you want traffic or sales for your business for the created campaign. It is crucial for you to post informative content and retain the online visitors on your site for a long time to learn more about your brand and turn them into your potential customers. If you have a goal, it shows you a path to follow for earning huge revenues. In addition, you can also tweak the campaign a little and invest in it to make it even stronger.

Invest in the content marketing slowly

Needless to say that, your aim is How to start a Content Marketing Campaign, but you need to invest in the campaign as you keep flourishing in meeting your business goals. If you are aiming to earn huge profits, then you need to invest your time and money.

You can start investing peanuts and gradually increase the investment when your returns demand. You need to have a strong team of prolific writers, talented designers, digital marketers and brand experts to attain your business goal. And, if you want to save money, you can outsource these works to the reputed service providers. Interestingly, you get double and triple of what you invest in content marketing. Though, you start with nothing, but over time you can earn profits, a part of which you can invest in content marketing campaigns to take your business to newer heights.

 

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Lead Generation Tips

This blog post can help you to improve your knowledge on lead generation tips with content marketing.  Article is mainly useful for digital marketing professionals, content marketers & SEOsLead Generation Tips with Content Marketing

One of the most important components of inbound marketing is the Content. If the content is not relevant, compelling or timely, inbound marketing may not be able to succeed as a form of lead generation tool. Your website might be thought of as a marketing machine, but technically speaking it is the content that should be considered as the fuel; the fuel which generates the leads, drives the conversions and creates engagement.
Yes, that doesn’t sound too easy, doesn’t it? But contrary to how it sounds, creating compelling content is not an easy task. The entire process boils down to one simple thing – and that is getting the most apt content for the right audience. Here we have given you some tips which would help you generate leads.

Get in touch with your Principal Personality

Like we just mentioned above, great content is that which is apt and that which speaks to the audience; the audience which is considered right for you. All this needs to start with the personalities of the buyer – that is your target audience’s representations. This is where your creativity and research should come in. Your content would not be able to bring in any apt leads if you are not familiar with your buyers. You need to create buyer personalities so that you can create targeted content as well. Start the process by asking questions – question their goals, concerns or motivators. The following are some questions you should be asking while creating the buyer’s personality.

•    What problems is she/he trying to find a solution to?
•    What concerns does the industry bring up?
•    Is the buyer a decision maker? What would his/her role be in the company?
•    What are the factors that drive the buyer’s needs?

Use Analytics to your advantage

You need to use the analytics in such a way that they work for you. Take advantage of the site’s analytics and use them to create compelling content as per your buyer’s personalities. Give attention to the most popular pages or posts. When you go through popular content, you would get an idea of what the visitors consider as interesting. You would find out the rates of bounces as well. If you find that too many new visitors are ‘jumping off’ the site then that means that something is wrong and that you need better and good quality content. Use the metrics and get in touch with the factors which drive page views, landing page conversions or page views. Run A/B testing, analyze, monitor and see what is working and what isn’t. So a landing page development must be completed after grabbing enough lead generation tips.

The following are four ways in which analytics can be used to boost leads
Find out what kind of content brings in more site visitors and connects with them.

•    The CTA or call to action content’s alignment needs to be improved.
•    The rates of visitors which get converted to leads across channels needs to be compared.
•    The content that is reproduced needs to be successful.

The Content Needs to be Audited

You might be an expert or a long time creator of content. But you still need to take a breath and evaluate the content. This is extremely important as far as the lead generation campaign goes. Everything boils down to the most important motive which is to align the content with the personas of the buyers. When you audit your content you might come up with some loopholes or errors which would push you to cut them out and get right on track.

•    You need to make up a spreadsheet and make an inventory of the content’s catalog right from the previous year. Take into account everything right from eBooks and blog posts to presentations and Webinars.

•    Make up groups of the type of content, the topic, the persona of the buyers, the creation of data and the customers or leads that have been generated.

•    Bring up each of the buyer persona profiles and take a note of the content that was created for every persona. Check how many was based on text and how many say based on the visual content.

•    Check the response rates for each audience and content.
The audit findings for the content can help you in the content marketing strategy. It is pretty much like a roadmap for you. Whatever you learn from the audit, apply it and keep a track of the results on a periodic basis.

Line up the content and the buying cycle

Through the entire buying cycle, the prospect’s behavior might differ. While a customer is in the research phase, he might have a different interest as compared to a customer who is in the evaluation stage. Hence, to generate more and apt leads, you need to align your content with the entire buying cycle. Imagine yourself as the buyer and think of the various issues that might matter to you during every stage of the buying cycle. The content that is created for the sake of generating awareness would be naturally different from the content which is created for the purpose of lead conversion into customers.

For example, a prospect who is in the research phase might have just come to know about your brand. So then is this person the right candidate for content that is educational? Yes, Absolutely!

You need to make sure that the content is right for every stage of the sales process – Knowledge, Research, the comparison and the final purchase. It has been seen that the kind of content can actually affect the decision of the buyer at particular stages of the cycle.

Knowledge – Educational Webinars, social media updates and Blog posts.
Research – Tip sheets, eBooks, videos on how-to, industry reports and webinars.
Evaluation and Comparison – Data sheets, case studies, customer testimonials and demo videos

The final purchase – Live Demos, analyst reports, free trials and consultation
Set and commit yourself to a budget for the ongoing content.
It is but obvious that resources are needed for content marketing. In fact, online content is probably another mode of paid advertising. Some of the marketing funds need to be allocated to ongoing content creation. If required, move some funds to content marketing and development from other paid media. This is how important content is. This way you would better your offers, bring in more leads and convert those leads into customers.

The conclusion – Lead Generation Tips

Imagine you are a sales manager at a fashion retail store. A customer walks in and is just browsing around. Whether she becomes a customer or not, depends on how you approach her. If you start pushing a dress on to her; you might throw her away and get her annoyed. This is her awareness stage. So depending on what she is looking for, you need to educate her and give her the information that would be useful to her. Be open to questions. If she finds you impressive and the information that you gave her as useful, she would be open to the idea of coming back and picking up more dresses.

This very same concept is applied to online buyer personalities. Buyer personas differ during every stage of the buyer cycle. Some might be just weighing their options while some might be ready to purchase. However, the one thing that is similar in all stages is that the buyer wants themselves to be approached in the right way.

The right content needs to be aligned with the right audience with the help of marketing intelligence. Also the content calendar needs to be regularly evaluated to make sure that pathways are laid out for the generation of leads.

But mind you, once you have attained your goals of lead generation the content alignment should not end. It has been seen that usually out of the leads 50% are qualified enough but are not ready to buy immediately. Hence, the content creation needs to be able to solve their problems. You need to make sure of that. Your leads need to be nurtured; and there needs to be an ongoing tactic for it.

Make sure that you implement all the above important points and build the groundwork for a thriving lead generation platform. Combine your content with social media, SEO, nurturing of leads, analysis and measurement and thus charge up the lead generation campaign.

If at all you are ever doubtful, you just need to evaluate the process from the point of the view of the buyer. You need to ensure that you push solutions and not push purchases.

If you like this blog post on lead generation tips with content marketing, please feel free to share with your friends and you can give your suggestion in comment portion.

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The tedious content marketing drudgery, we have all been there. Everybody must have experienced some weakness with content marketing at some point or the other. Sometimes, no matter how hard you try you can’t seem to:

  • =>Get enough content to write on
  • =>Engage the audience with your content, especially if you are marketing content in a boring niche, say insurance
  • =>Bring interesting ways to innovate the content

Content Marketing can sometimes be a Herculean Task. And as the current SEO Statistics state, the need for engaging content can never get extinct like the dinosaurs!

content marketing checklist

Ever wondered if you had a checklist handy to tick off while producing content? Well, look no further, here’s the ultimate content marketing checklist that you can look up to whenever the need arises.

LOOKING TO MAKE A GREAT IMPACT WITH YOUR BLOG?

content marketing strategy: Select and aim at a targeted audience

1. Consider your objective- Each piece of content you create should be part of one and only puzzle and that’s your objective. The content you create should aim to achieve the goal you have in mind.

2. Analyze the type of content and where the focus has to be- What are you intending to achieve? What part of the buying cycle -awareness, research, comparison,  purchase- are you focusing on?

3. Stay specific and focused-  Concentrate on a particular topic and convey your opinions on it. This attracts a lot of attention as well as creates inherent trust for you to the visitors

4. Select your audience- What is the type of audience you are looking for? Who can buy what you are selling? Which category of professionals/people should refer to your post?

5. Perceive your audience- Respond to people’s opinions and questions with your content

6. See past yourself and connect with your audience- Connect with your audience for inspiration for new blog topics. People ask questions if they have listened. Get them to listen to you with engaging content that’s responding with answers to their questions, a content that’s also creating more discussions

7. Get your audience to inspire and feel something- Dare your reader into thinking about something he never did. Drive your reader to take an action!

HAVING A WRITER’S BLOCK?

A writer’s block is a creative shutdown, where you are unable to think of something to proceed. As I said earlier, we all face this sometime or the other. Here’s a way out of it:

content marketing: Start creating content naturally

8. Create a rough outline- Research on what you are going to write about and create your personal outline on it. The next step is to add more substance and grow your rough outline to a big piece of content.

9. Strike a conversation with your reader- Speak to your reader as if he was your long time companion. Write as if you are talking, exaggerate if you wish!

10. Avoid perfection- Aren’t you a human being? As you try being perfect, you are stuck at some point and you revert. Be yourself and write what think- even if it’s rubbish. After you are done, turn on the editor inside you and improvise, rearrange and rescript what you’ve written.

11. Find your comfortable time- I can write content when I am at a quiet place. I write best during the day. Find your best time to be creative and bring out the best in you at your own comfort. Of course, stay away from all distractions when you are writing your piece of content.

HAVING TROUBLE WEAVING CONVERSATION INTO CONTENT MARKETING?

content marketing tip: Convey it through a story

12. Develop an effective story in your content- Make your content powerful with story- something that everyone can relate to. Stories help to create strong brands and a long lasting impression on people.

13. Show out the numbers- Try using statistics and percentages that support the facts in your content.

14. Share an influencer’s thought- Give examples of what a leader in your niche is speaking to your target audience.

15. Visualize the message– Inspire your audience with an image or infographic that portrays the whole message that’s in your content.

HAVING DOUBTS ABOUT REPURPOSING YOUR PUBLISHED CONTENT?

Repurposing your content means recycling your existing content in the form of videos, podcasts and webinars. It helps to engage a new set of audience as well as make you get the most out of your endeavors.

16. Break your content into different parts and then customize- Separate your existing content and repurpose it into the way people prefer- YouTube, Slideshare, podcasts or Webinars

17. Create a list of all the new topics you are going to convey- Collect distinct resources and rank them as per the needs of the target audience going to look at it.

18. Select the way you will be presenting your repurposed content- Choose the medium you want your content to be on. Maybe it can be an infographic, a presentation or a webinar.

19. Incorporate influencers’ thoughts and quotes- Find live or recorded clips of famous influencers’ quotes or tips that are relevant to your niche and incorporate the same in the content you’ve created.

Hope this checklist has been of great use when intending to make an outstanding content marketing strategy for your brand! What’s your gimmick that’s helped you in content marketing?

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