Social Media Manager

 

Social media is one of the most powerful revolutions in the last 20 years. Internet was able to make the world accessible with a click of a button and social media was the major tool that connected people. Successful social media managers play a very important factor to be considered here.

With the increase of consumer preference to use social medias for communication, it is crucial to devote attention to who might be best equipped to handle these valuable relationships. Social media is marketing services, sales and customer service all wrapped up into one now. Every social media manager needs specific, unique skills to ensure a company’s digital reputation is protected and its growth.

Starting social media profiles such as Facebook, Twitter, and Instagram, they will help you to grow your business because they have developed over the last few years to be some of the most influential companies in the world. Today, there are an abundance of social media channels that connect people of all ages and demographics.

 Today Social media is more than just something to do for fun. Now it’s a way for businesses to directly connect and interact with their current and targeted customers.  In business, social media channels can be the heart and soul of their brand, of how people view their company. That’s why the role of a social media manager become so important. Successful Social Media Manager should pocess some qualities to achive the goal.

1. Successful Social Media Manager Must Have Social Communication Skills

Communication skill is the major skill for successful Social Media Manager. Because it seems obvious that someone whose primary job is to connect with people from outside the company so they need to have good communication skills.

While all social media is similar in the sense of what it accomplishes, each social media channel has a slightly different way of communication. So the social media managers has to understand the way of communication changes and communicate wisely.

2.  Successful Social Media Manager Must Be Social

She/he should be regularly used of social media personally and should be well-immersed in the social media environment. The best social media managers are people who completely enjoy social media and participate on social media on a personal level. To become a truly successful communicator on social media, one has to know not only the in and the out of the programs but be able to use the language common to each. The person who handle the social media should be able to tell a good story. If they have a blog or write for online media, check out what they have written. It’s a good way to observe their skills and decide if their personal brand fits the company’s criteria.

3.  Successful Social Media Manager Must Have Personality & Creativity

 The social media manager must have the ability to maintain perspective and above all, not take things personally. They have created a space between feelings and reacting.  They must have maintain a positive attitude and maintain truthful to the company. Social media is a way for businesses to communicate with customers on a more personal level. So a sense of humor a touch of creativity and a voice that resonate with the audience are all must haves. Creativity is that what makes exceptional social media campaigns stand out from the others. Doing something different and creative according to others. Creativity that combined with the ability to multitask is the winning combination of skills for an effective social media manager.

4. Successful Social Media Manager Must Be Up on Digital Data

The top skills on this list all deal with the make-up of the person who holds the title of social media manager. The rest of this are all professionally-based skills.

A social media manager need to know about how to optimize and analyze the social media contents that are published in it. He also need to be able to discern whether social media marketing is working or not. Also, being able to culling the appropriate data for each channel and then adjusting the contents. According to this aspect of the job requires knowledge of search engine optimization (SEO) general practices, and specifically how search engines treat social media posts and the importance of social media profiles on search engine ranking.

5.Successful Social Media Manager Must Be Project Managers

An empowered social media manager takes responsibility and becomes responsible to see every issue through the end. With authority, they can solve all the issue, follow-through with the players concerned and respond to the customer in a timely, respectful manner. Without an authority, they are crippled and the customer receives poor service and support. Some social media managers have a team of people helping them manage each of these channels. Hence solid skills in managing people is also required then.

6. Successful Social Media Manager Must Write & Edit Well

Successful social media managers must need to have excellent writing and editing skills. Some of the typical language one might use for a personal social media account that will not be use on a professional social media account. Well-written, timely content is what drives the social media correctly. There is only fresh and relevant content is archive the profit from social media. Always listen and responding rapidly. Sometimes even live on location and that is why blogging is become so central to a successful social media strategy. It allow social media managers to respond to breaking news by quickly and easily creating content that can be posted and shared by others on the Social Media.

7. Successful Social Media Manager Must Have Visual Skills

Online networking is a very visually-driven form of communication. Even posts on text-based channels for example Twitter perform better if they have pictures that go along with the text. That’s why successful social media managers need to have an understanding of how to pair visuals with content.

This implies a good social media manager will be able to collect available images from the internet or from a company’s database, and also must be able to create great images on his or her own – or at least be able to tell a design department in the company what to create.

8. Successful Social Media ManagerMust Be Flexible & Adaptable

A social media manager’s activity  needs a lot of patience and flexibility. Not only a company’s needs changing all the time, but social media itself is need changes in it. This is where the flexibility comes in. An efficient social media manager will be able to digest changes made to each social media channel, as well as how to shift the approach to that channel. Also, social media managers need to be able to adapt to each environment they are communicating in, as sometimes the change occurs with the users of a social media channel and not just the channel itself. This means being up on all the trends on not just how people are using Twitter, for example, but what they are talking about on Twitter – whether that relates to the manager’s company or not.

9. Successful Social Media Manager Must Be Great Marketers

Whatever it is the ultimate purpose of a social media channel is to create marketing opportunities. The end goal of social media management of a business account is to market the business and branding. The social media manager is not need to have a strong direct sales background, but he or she must need to understand that the content the social team produces is finely supposed to generate sales – if even in an indirect way. The social media manager to be able to recognize a sales lead that may come across in a reply to a message, and pass it to the sales team.

10. Successful Social Media Manager Must Have Excellent Customer Service Skills

One of the main aspects of social media that can’t be overlooked is the fact that it’s a two –way communication street. It is simple for people to reply to your content or share it with all of their followers.

The skilled social media managers will understand this customer service  aspects of the job and will have the ability to effectively monitor the activities and interactions on each social media channel as well as respectfully reply to all enquiries in a timely manner- whether the reply is positive or negative.

How to conduct a successful Twitter Analysis

 

What is Social Media Infographics?

Social media Infographics are clipped compounds of information and graphics  they are help us to visualize the elements to learn. Through the use of social media infographics the information will understand more quickly and clearly  Everyone likes to get the information from a picture than a block of text. Here are some social media infographics that give some valuable insights.

1. Social media strategy

Here are some social media infographics strategy steps that tell if you are doing it rights. This Social media  infographics is simple yet effective.

i. Have a team

Social media strategy need not be owned by a single person. You always should have a cross-functional team to develop the strategy, to implement and to manage the social campaign.

ii. Listen, Compare and take the decision

Most often the social listening is ignored. Extend the usage of keywords and phrases beyond the brand name and the audience will provide a good guide to where and how you need to be active in social media.

iii.Main aim

With the help of social media infographics, a variety of business objectives can be attained. But the best social media strategies are focused on a narrow rationale for social. Some of the objectives are sales, loyalty, retention, awareness.

iv. Opt the metrics

How can we determine whether social media is adding business value? What can key performance indicators be used to assess the effectiveness of social media strategy? Will it be possible to measure ROI? How to understand past likes and engagement?

v. Analyze and understand the audiences

Who will you interact while using social media? What are the characteristics and information needs of the current or prospective audience?

vi. Your idea

The only one thing that needs to be focused on is the way you approach and adapt to attract the audience. Looking into examples, we can understand that Disney is not about the movies, it’s about the magic. And Apple is not about the technology, it is about the innovation. So, what about you?

vii. How to remain as human?

The main objective of the social forces is to compete with the competitors. So even though we do a campaign for a company. The company need to act like a person to some extent.

viii. Create a channel plan

After understanding the importance of social media and how to measure the success you can turn on to chart a plan on how o implement the campaign on Facebook, Twitter etc.

2. Preparation of a Social Media Strategy

Using the social media requires a long-term commitment. Therefore you won’t get results in a week.

i. Define what you do?

Make a clear note about your product or service in a sentence. Make it as simple as possible.

ii. Listen to the audience

Listen to what and who’s talking about you. Find out all the conversations that mention the brand directly or related to you in general

iii. Set a goal to achieve

It is very important to set a goal and try to achieve it. In the end, you need to have to produce results, so jot it down.

iv. Find out the communities and influencers

By listening to the conversations you will be able to find out who is talking about your brand.

v. Define the audience

Select the audience that you target for.

vi. Make sure your audience knows you

Make a clear understanding of your audience, about their interaction. It is very important to whom you are talking.

vii. Mention what you do in a single message

The message that you provide needs to make your fans happy. This is the most likely reason why people buy from you. Remain meaningful for the audience.

viii. Plan the content

Make a schedule on how often you create content. On creating the content, concentrate on the need of the audience.

ix.Channels, tools and distribution

Find the ways to get the content to the audience. Find out then place where your audience is. The website is the foundation for the marketing, so find a place of the website.

x. Look into Conversations

Social media activities is to understand what people talk to you and each other. To carry forth the conversation you need to remain personal and identifiable. Make a decision on how much time you will spend on listening, posting and replying and work according to schedule and don’t censor on criticism.

xi. Understand the improvements from Results and ROI

How will you understand if its working or not? Look if you get value out of social media activities that you put in it. A year is long enough to start seeing the results. If you haven’t found the results review, adjust and improve.

xii. Time

We know that a specific period of time is needed to bring out the results. Make sure that they have the time. Make a clear statement about the time needed for the social media campaigning.

xiii. Money

Sometimes you need to hire people from outside the company to develop Facebook, designs, applications etc. Also, there is a need for media coverage, emails etc. Add all this together and make sure that you can justify the budget to the management.

3. Influencer Marketing

Social influencers are the most powerful figures as it helps to build the brand and can also destroy it. Consumers trust influencers more than the brands. Here is a research result:

92% of consumers trust recommendations from other people. While 70% depends on online customer reviews. 47% of US readers depend on blogs to find new trends and ideas, 35% of US readers look at blogs to discover new products. But 20% of women active on social media gets motivated by the bloggers they know.

To fulfil types of Goals when working with the influencers

i. Brand Awareness: Helps to introduce the brand and the products to new audiences.
ii. Education: It is better to use a video or a tutorial to make your products or brand more aware.
iii. SEO Authority: Once you get links from popular sites then it will boost your site.
iv. Use cases: Make the users clear on how to use the products by providing the use cases.
v. Social Following: With the help of influencers social following can be increased.
vi. Control the damage: With the help of influential people, you can reverse negative reviews and opinions.
vii. Sales & Trust: Reviews and endorsements by the customers help to sell products and also helps to improve the trust.

Tips for the Influencer Marketing

1. Research: Make a thorough and well-detailed study before blasting out a pitch.
2. Relevance: Relevance is more important than the mass reach.
3. Remain realistic: Show the respect for the time and effort of influencer.
4. Think Creatively: Bring creative ideas to the influencer but remain open to the feedback from an influencer.
5. Measure success: Know the metrics before starting the campaign and collect them when the campaign is over.

4. Social Media Tools

This tool helps you with social listening, monitoring conversations, optimizing campaigns etc.

i. Social listening: This software helps the companies to understand the conversations happening about their companies, competitors and on the keywords. This is the most relevant social listening tools meltwater buzz,Brandwatch Trendrr(paid and free), viralheat, socialmention.

ii. Social Conversation: This software is used to effectively find and respond to customer inquiries and comments in real-time. Some of the Social Conversation tools used are ArgyleSocial, hootsuite(paid and free), Spredfast, sprinklr,postling.

iii. Social Marketing: This software is used for creating and managing campaigns, promotions and other creative projects on different platforms. Some of the tools that can be used here are EngageSciences, BuddyMedia, AgoraPulse, shoutlet, SHORTSTACK.

iv. Social Analytics: With this software, you can measure and understand the results of a company’s social media efforts. Tools used for social analytics include Simply Measured, socialbakers, Crowdbooster, sproutsocial, SorceMetrics.

v.Social Influencer: These tools will help you to find and engage with social media users that are influential in some topics and helps to understand the sphere of influence. The tool used for social influencer is appinions, GroupHigh,KLOUT,peekanalytics(paid and free), Kr.

The significance of social media in today’s World is obvious that it requires no proof. A short time before television was the primary medium for entertainment while telephone and radio served as the primary media for communication. But now social media has taken up the place of radio as well as television as they don’t evolve as rapidly as the telephone. As a citizen you can approve or disapprove it, but as a business owner don’t forget to take advantage of it. Now let us take a look at the ways to benefit from a social media consultant can aid you.

Great Exposure

The basic principles of advertising are to put the product in front of many people by spending little amount. Social benefit from social media consultantmedia is actually a dream come true for advertisers. Without spending a single penny you can create a page that helps you to bring your products in front of people from all over the World. To attain maximum exposure you have to do more after creating the page. Only a social media consultant can show you the tricks and methods to reach the widest possible audience. Thus your product can reach to a great audience and this will boost up your brand name via social media.

 Rebate in Cost

World’s largest advertising platform is Social Media and is free. In order to create an account simply give them your information. After verification of the identity, the page is ready. After this procedures, you can add pictures and videos that promote your business. Here you may find difficulty as anyone can create a Twitter page or Facebook page. But only an expert can bring the content up to attract people and to stand out from the crowd. Since you are spending nothing on social media advertising, you can afford a consulting business.

 Better Facts

As everything in the World has rules, so is the case of Social Media. Rules of social media are also simple. With the growth of these sites, new problems resulted in complex rules. Thus staying aware of these terms and abiding them is also important while using social media to make advancements in business. Hiring expert consultant makes the process easier. Keep in mind that getting suspended results in the loss of advertising as well as loss of revenue.

Time-Saving

Just think for a moment how much time young people spend on social media. Studies reveal that teens from America spend nine hours a day on social media. 30% of time spent online is devoted to social media use.  Many of the people use the platform to communicate with their loved ones. Imagine how much time you need to spend running a social media page? Therefore hiring a consulting business keeps you from spending hours of time answering messages and interacting with people.

The information provided above is a quick introduction to the World of Social Media advertising and on the ways to benefit from a social media consultant. If the current trend holds, this will be the most popular form of advertising for the millennium. With a little help, you can make changes with the changing faces of the market and make you ship afloat through it all.

 

Author Bio: Adrian Rubin is a graphic designer and freelance consultant.

Twitter

twitter logo

Lets discuss about how to conduct an effective Twitter Analysis, so you guys can maintain an impressive profile. Before  that lets know about Twitter and its features then lets get to a tool for analyzing your twitter profile.  Twitter is an online news and social networking service on which users post and interact with messages known as “tweets”. Twitter, Inc. is based in San Francisco, California, and has more than 25 offices around the world.

Twitter is one of the powerful social media platform where like other social media each profiles has their own (authority) and it will be powerful as compared to other social media platform. Lets discuss about the features and tips for a twitter account.

Features of Twitter

Like every other social media platform in twitter we interact with a message known as tweet, retweet, likes comments etc… Tweet is a Twitter message and it can contain up to 140 characters of text, as well as photos, videos, and other forms of media. They will be public by default and will show up in Twitter timelines.
Retweet is A type of Tweet that is re-shared to the followers of another user’s Twitter account. There are two kinds of Retweets one is simply retweet and other is retweet with a comment.
There are some common features in every social media they are comments, likes, direct messages, hashtags, mentions etc…. And Twitter have some of these features and additional features too. Lets discuss about the additional features that are very helpful or building a great twitter account.
The additional features are:

  • List
  • Moment
  • Trend

List

A List is a group of Twitter accounts. You can create your own Lists or subscribe to Lists created by others.
How to create a List

  • In the top menu, click on your profile icon.
    list
  • Click on Lists.
  • Click the new List icon

how to create list

  • Give a suitable name for your List, and short description for your List. List names cannot exceed 25 characters, and cannot begin with numbers. The default setting for your List is public. then click on to the save button.

Moments

Twitter Moments are multiple tweets put together or shown as stories. twitter moments are made up for users to understand what the world is talking about.
How to create moments

  • In the top menu, click your profile icon.

moments

  • click on Moments amt then click the plus icon.

how to create moments

  • Then give a suitable title name and description and if you want give cover images you can give as you like.How to add tweets as moments
  • On the top menu, click on your profile icon.
  • click on the moments and then click the plus icon.
  • Then give title to title field for giving your Moment a name.
  • Tap the Set description field to type in a description for your Moment.
  • Then click Done.
  • click the cover icon then tap the camera icon to add a cover image. you can add a tweet to moment by clicking on the top of the tweet and click the add to moment, this is how you add a moment.

Trends

Trends on Twitter are topic that are driven from hashtag that gets popular immediately for a particular period of time.

These are some of the current trends on 04-09-2018.

current trends

Like every social medias we can promote our profile for business purposes and get u can advertise here. Mostly paid promotions are there and the cost varies according to how much visibility you should get. Twitter offers a feature of scheduling the tweet. we can schedule our tweet as our wish. There are many tools for twitter analysis but we show you the best.

Lets discuss a tool for your twitter analysis and get to know about your followers and your profile.

There are many tools to analyse our twitter account to make it better and let me introduce a tool that will help you to analyse your followers and those who follows by us, the tool is “Followerwonk “.

Followerwonk

Followerwonk is an analyzing tool to analyse your followers and people who we are following and a best tool for your twitter analysis.
Open the followerwonk and click on to the analyse tab and you will direct to a page where you can give our user name or which user to analyse and you can choose an option there are 2 options :

  •  analyse users they follow
  •  analyse their followers

Then click on do it.
Followerwonk gives you a detailed report on your followers and following into a psychographic segments including gender,location, activities and many more. they also gives details about our profile like our social authority, time on twitter etc..

what followerwonk shows you?

  • Mapped locations of our followers.

mapped location of the followers

they show the approximate locations of the followers in mapped view and satellite view.

  • Most active hours of our followers.

Active hours of the followers

They will give a chart showing the hourly twitter activity of your followers.

  • Most active hours of the user.

Active hours of user

That is they will show our most active time in twitter in the form of a chart.

  • Social authorities scores of our followers.
    social authority of our followers

 

 

 

Social authority is our rating of user’s influence and engagement on twitter, it ranges from 1 to 100.

 

  •  Genders of the followers.

Here shows the gender wise category of our followers.

  •   Follower count of our followers.

 

follower count of the users

It shows the number of people who follow those users. That is it gives our follower’s follower count.

  • Following count of our followers.

 

follower'sfollowing count of the user

It shows our followers following count that is how may following they have.

  • Recencies of followers tweet.

recencies of the followers

That is it shows the recencies of our followers it says they are active.

  • Total tweets of the followers

number of tweets of the followers

It shows the total number of tweets of our followers.

  •  Language of the followers

language of the followers

Language of the user’s followers.

  • Percentage of tweets url of our followers.

percentage of the tweet

How many URLs do these  tweet as a percent of their total tweets.

  • Retweets as a present of timelines of our followers.

percentage of retweets

Same as above the retweet as a percentage of their total retweets.

These are some of the features of the Followerwonk tool here we can also check anyone’s profile. Hope you find it useful.