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Social media is used by the ecommerce industry to promote the products to the global audience. The importance of this social media is growing day by day, as it is found to be the best platform to reach a sea of targeted audience. There are various brands that are promoting using traditional ways are taking a plunge onto the social media to promote their brand to boost its reputation in the online world. The ecommerce brands can target the customers based on the demographics by applying the right social media strategies.
The social media strategies should develop and promote online engagement.

Ecommerce Social Media

Use comprehensive content

When the customer lands on your social media profile, make sure that the content on the brand page is not just related to the brand, but give information on how to pick the best products related to your industry. This helps you to engage the customers on your page for a long time and compel them to take a desired action. In addition, your content should be worth sharing. If it is informative and intriguing, the visitors would share with the other people. The people who like you post will land on your social media page. The best way to interact with users is to publish interesting posts related to ecommerce industry that will drive them to land on ecommerce portal.
Few of the user-poll statistics that gives you how your content will promote client interaction.

  • 61% of the followers are buying the products of a particular brand, since they found the brand content to be engaging and informative
  • 78% of followers have purchased the products of a brand by getting influenced with its brand content.
  • In fact, the ecommerce site that is having a social presence is getting 1 of 10 customers from social media.
    If the social media campaigns are not so informative and you see decline in the number of followers, then it will have a greater impact on the new posts that you publish on Facebook, Twitter and other social media site. You need to push content onto social media based on the engagement rate.

To grab the attention of niche customers to your social media page, it is crucial for ecommerce brands to share content consistently no matter whether it is a recycled article or a piece of content. By posting engaging content on social media page of your brand will pull the audience to land on your page, go through the content and then land on your official ecommerce site to make purchases. It is challenge for the brand to post content in all the social media pages at one go. However, there are a few softwares available which help you to post the content on all social media at a time based on the prepared content calendar. As per the content calendar, the content would be posted on the social media profile.

Factors in SEO strategies

You can improve the search engine ranking of your brand slowly with the help of social media. The higher the number of followers on social media, the top would be your site ranking and visibility. Number of followers is not counted based on the organic interactivity. It is crucial for the brands to have quality external inbound links to get good ranking on Google search results and to generate a sea of traffic. However, the links should be of high quality and should bring in qualified traffic. In addition, you can use local listings, hash tags, keywords, etc. to allow users to search for their desired content with ease and share to boost its search engine ranking.

Create reviews

Social media reviews will boost the confidence of the followers. If the visitor is engaged on the review for a long time, then there are high chances of them getting converted into a customer. If the brand is selling umpteen products online, then there are chances of customers leaving feedback and reviews about the products. As per the study, it was found that around 70% of customers are reading the reviews prior to purchasing the products from the ecommerce portals.

The social media pages will encourage the customers to leave reviews about the brand after using the product. In fact, the review page will grab the attention of customers to leave reviews about the brand. It is crucial for you to have a review page to encourage customers to write a review. And, if your brand does not have any reviews, then the customer would express interest in buying the products of the brand that has good reviews.

Does your brand posses online persona?

It is crucial for you to have an online persona, since the brands holding online personal are found to have more engagement rate. The content you post about your brand will reflect the image and garner the attention of customers towards your ecommerce platform and engage them. In this case, the content would not go viral by chance, but the brands will develop content that will go viral in every post. Unlike the news sites and other online platforms which grab the attention of a huge audience, brands will pull the attention of the followers who are diehard fan of the brand and connect with them. For instance, there are a few makeup brands will become more successfully by engaging the followers than the brands with organizational base. In fact, around 71% of customers who had a great social media service experience are spreading a word of mouth about the brand and compelling them to buy the products.

Have effective communication with the followers

Brands that are not visible online would get less direct customers, since many people look for the brands that are making vociferous ads online and are providing excellent customer support by answering all the queries of the customers. When you answer the query of the customer who has posted on your social media page would make you as a reliable vendor and a quick problem solver. In addition, there are a few brands that are creating promotional videos about their ecommerce brands and publishing them on social media to engage the followers. This type of marketing strategy will build trust and help you get more prospective customers.

To serve many customers and reach the target audience globally, the human representatives of the brand should be proactive in answering all the queries of the customers during discussion on the blog post published by you.
Followers like to engage with the brands and they show their love for the brand on social media by tweeting or commenting on its social media page. If your brand has presence on multiple social media channels, it becomes little daunting to handle all the profiles successfully. However, there comes the role of social media management software using which you can manage all the profits successfully.

Use paid advertising

Social media pages will drive traffic from content, pictures and videos do not necessarily need to have organic followers. There are many people who go through the content published by a brand, but only a few will follow the posts of a particular brand and turn as the potential customer. No matter whether your ecommerce venture has an organized and structured social media content creation strategy without the creation of paid advertisement, you cannot see the expected traffic to your brand. In fact, there are around 70 million business pages on Facebook. So, to create an image for yourself, you need to embrace paid ads. Facebook has changed its advertisement strategy into micro formulas to grab the attention of followers to engage with the content of the brand. When you embrace paid social media advertising, it helps you to reach the potential followers besides helping you to engage well with your old followers.

Moreover, the paid ads will reach the new followers who would love to engage with the brand that is creating fresh and informative content. The new followers liking the content would share it with others and engage on your business page for a long time. In fact, this follower will repeatedly visit your page to consume new content. The online users will do thorough research about the brand and product prior to buying from your ecommerce portal. It is extremely important for you to engage the audience on social media with your content. This indeed compels the follower to go through your product content. The brand that has negative reviews and poor feedback from the clients would take a toll on the brand reputation and Google ranking. You need to create positive content about your brand to drive followers to your brand and to the site eventually to make purchases.

eCommerce and seoIs it possible to sell anything if customers are unable to find you? SEO is the heart of every business and eCommerce store is no longer exempted from the benefits it can reap by making their site SEO friendly. In simple, SEO boosts the site or eCommerce store visibility in renowned search engines. Why to maximize the site visibility in search engines? The site that appears on the first page of the search results is clicked by many of the internet users. The users liking the products will take a desired action. To achieve this you should follow the SEO tips to strengthen eCommerce website. Moreover, the sites that have good ranking on search engines get a sea of traffic and target customers to the store.

There is no particular size that perfectly fits the strategy of SEO. It is the responsibility of the site owners to audit their site thoroughly to find out its strengths and weaknesses and later should prepare a right SEO strategy that pulls more traffic to the online store.

Critical SEO Tips

Few of the critical SEO tips that are embraced by eCommerce site owners include

Do not completely depend on PPC: Many eCommerce site owners fall behind PPC ads to gain maximum visibility on search engine results page. The cost of PPC is too high as the prospective customer clicks on your ad. When you stop paying for the ad, then your presence goes into oblivion.

There are a few customers who do not have good opinion about banner ads, online ads and sponsored links. In fact, they do not trust the products showcased in the ads. Therefore, instead of just depending on PPC strategy, the site owner should also implement organic SEO strategy to gain maximum visibility on SERP. This visibility remains for a long time

A recent research conducted by Google has found that the eCommerce sites who stopped using paid ads was not able to transform the paid clicks to SEO clicks. So, it is clear that you should not solely depend on PPC ads, since once you stop them, you do not even get organic clicks. Every eCommerce store should implement both PPC strategy and organic strategy simultaneously to reap fruitful results.

Keep Junk And Duplicate Content At Bay

Posting duplicate or junk content on the site will push your site ranking. In fact, junk content is considered to be the biggest enemy of search engines. The eCommerce websites that have duplicate content in the form of product descriptions will slump the site ranking. In addition, these sites are imposed with fines by search engines.

The eCommerce site should find out the duplicate content on the website and replace with unique content to avert getting penalized by Google and other search engines. You can use canonical tag to keep this kind of problem at bay.

Prepare A Powerful Content Strategy

By adding fresh and informative content on your eCommerce site regularly will not just help you to grab the attention of your esteemed and potential customers to the site, but it also improve your site ranking on search engine results. You need to post content that is related to your products and services to engage the audience on your site for a long time. People liking your content will share on social media pages, therefore making your piece of content go viral swiftly.

Do not Use The Product Descriptions Crafted By Manufacturer

Basically, writing content for every product is a challenging and time-taking process for the eCommerce owners. As a result, they copy and paste the product content from the manufacturer site. This is not the ideal practice of SEO. Ensure to rephrase the product description that is easy for readers to understand and that is SEO-friendly. You need to embed the words in the product description that are often used as search terms by the people while looking for the product.

Optimize The Images Of All Products

Image search is the popular function that is used by the internet users to search for the desired products online. The site owner should add keywords relevant to the product in the ALT tags of images to make the images search engine friendly. Ensure to use the keyword that speaks about the image and do not cram the ALT tag with too many keywords.

Embed A Unique Meta Description In Every Page

When the eCommerce site owners are optimizing the on-page, they use the same Meta description on each and every web page. This is another false practice in SEO. The Meta descriptions are written to help the user understand about the product prior to clicking on the link. These couple of lines of Meta description appears on the search engine results page under the site link. The user after reading the description decides whether or not to click.

Add Product Reviews

Unique and information content is crucial in SEO to avoid getting penalized by Google and affecting the SEO ranking. The product review is the best way to create unique content for the eCommerce store. These reviews will increase trust about your store in potential customers.

Link Products From The Home Page

The link structure used by the eCommerce site is often confusing and customers get lost in this structure. Many people create product pages deep inside the link structure. This will not only let your customers find the products easily, but also affects the page rank score of the product. The sites that have deep link structure will less likely to appear on search results.

By linking the product from the home page make it easy for the customers and search engines to find your products without any hassle.

Optimize Anchor Text

By adding links to the internal pages of your website will improve the crawling process and site visibility. Instead of using “click here” link, you need to add link to the keyword to redirect to another page that is speaking about the keyword to get better ranking. For example, instead of writing click here to visit daily wear shoes, you need to create a link on causal loafers to redirect the user to that particular page. You also need to add links to the keywords within the product description to direct users to similar products on the website.

Optimize The eCommerce Store To Make It SEO Friendly seo tips to strengthen ecommerce

Structure of the site will add a lot of weight in search engine ranking factors. The site that is properly structured will get high visibility on search engine results. You need to structure the page to add more number of landing pages. These pages can be related to your product, service or a product type. By doing this, it helps you to optimize different web pages and keywords groups. Therefore, it maximizes the site visibility on search engines.

Also, if you are offering coupon codes to the customer, then redirect them to coupon sites to redeem the offer. This helps you to gain backlinks to your store besides boosting the sales. In addition, you need to create profiles on reviews sites to encourage the customers write about the products of your store. This helps you get many inbound links that improves the site trustworthiness.

If you have any more SEO tips to optimize the eCommerce store, do comment about them.