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Digital Marketing Tips For Small Businesses

Digital marketing tips will helps to reach local customers to your locally focused business.Digital marketing is essential for a small business and hoping to stay competitive. But in the case of a busy businessman the digital marketing tactics should focus on in your limited time is difficult. As a small business starter, it can be very hard to know to start when it comes to digital marketing. But it is required.

digital marketing tips for small businesses

 

Here are 7 very practical digital marketing tips for small business owners.

1. Optimize your website for mobile

With 85% of Internet users regularly browsing the web on a mobile device . Because of this Google’s recent decision to reduce the search engine ranking of websites that aren’t optimized for smaller screens. It is  important that your website is mobile friendly. You can check here if your website is considered mobile friendly by Google.

2. Manage your Facebook Ads through Ads Manager

If you’re looking Facebook for marketing, advertising is now important to achieve any kind of reach. And if you’re using Facebook Ads properly, i.e. testing various ads and segmenting your target market. So that maybe you’ll get better results using Ads Manager. Ads Manager is a free service and ad management tool from Facebook that is optimized for use in Google Chrome. The benefits of using Power Editor contain optimized bidding, easy to use custom audiences more specific device targeting and a central image library for your adverts.

3.Project your LinkedIn account and use for SEO

By putting arrows or bullet points near to your core skills or abilities can focus the clients easily. These are all helps to standout the profile from others. You can also customize the website links from your LinkedIn Profile to your website. Valuable back-links can add to your site.

4.Use auto-responders and thank email subscribers

The people sign up with your email newsletter or bulletin,it’s good to contact them immediately with thanks and make them to show you are committed to help. Email marketing tools, enable you to create multiple autoresponders , so you can send a custom made welcome email to subscribers –  with separate interests immediately they’ve signed up to your list.

5. Build awareness by using Twitter ads

Twitter ads might be helps to  just what you need. You can focus your promoted Tweets at the followers of your opponents, leading industry figures and media sites to either enchant new followers or get clicks to your website.

6. Go with ‘re marketing’ that works

‘re-marketing’ helps Advertising straightly to people you have a connection with. This  include visitors to your website, your email database, Twitter followers or followers of your Facebook Page. The major advertising tools offer re-marketing  including Google ads  and Facebook and it’s shows to offer higher returns than normal online advertising for lesser costs. The Constant Contact marketplace provides many tools that focus to make re-targeting your email contacts simply.

7. Blog for “long tail”

Website traffic comes from your old blog post.So make your life of post lengthy.

By following these 7 essential digital marketing tips for micro enterprises, your sales and benefits get bigger.

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10 Qualities of Successful Social Media Managers

Social Media Manager

 

Social media is one of the most powerful revolutions in the last 20 years. Internet was able to make the world accessible with a click of a button and social media was the major tool that connected people. Successful social media managers play a very important factor to be considered here.

With the increase of consumer preference to use social medias for communication, it is crucial to devote attention to who might be best equipped to handle these valuable relationships. Social media is marketing services, sales and customer service all wrapped up into one now. Every social media manager needs specific, unique skills to ensure a company’s digital reputation is protected and its growth.

Starting social media profiles such as Facebook, Twitter, and Instagram, they will help you to grow your business because they have developed over the last few years to be some of the most influential companies in the world. Today, there are an abundance of social media channels that connect people of all ages and demographics.

 Today Social media is more than just something to do for fun. Now it’s a way for businesses to directly connect and interact with their current and targeted customers.  In business, social media channels can be the heart and soul of their brand, of how people view their company. That’s why the role of a social media manager become so important. Successful Social Media Manager should pocess some qualities to achive the goal.

1. Successful Social Media Manager Must Have Social Communication Skills

Communication skill is the major skill for successful Social Media Manager. Because it seems obvious that someone whose primary job is to connect with people from outside the company so they need to have good communication skills.

While all social media is similar in the sense of what it accomplishes, each social media channel has a slightly different way of communication. So the social media managers has to understand the way of communication changes and communicate wisely.

2.  Successful Social Media Manager Must Be Social

She/he should be regularly used of social media personally and should be well-immersed in the social media environment. The best social media managers are people who completely enjoy social media and participate on social media on a personal level. To become a truly successful communicator on social media, one has to know not only the in and the out of the programs but be able to use the language common to each. The person who handle the social media should be able to tell a good story. If they have a blog or write for online media, check out what they have written. It’s a good way to observe their skills and decide if their personal brand fits the company’s criteria.

3.  Successful Social Media Manager Must Have Personality & Creativity

 The social media manager must have the ability to maintain perspective and above all, not take things personally. They have created a space between feelings and reacting.  They must have maintain a positive attitude and maintain truthful to the company. Social media is a way for businesses to communicate with customers on a more personal level. So a sense of humor a touch of creativity and a voice that resonate with the audience are all must haves. Creativity is that what makes exceptional social media campaigns stand out from the others. Doing something different and creative according to others. Creativity that combined with the ability to multitask is the winning combination of skills for an effective social media manager.

4. Successful Social Media Manager Must Be Up on Digital Data

The top skills on this list all deal with the make-up of the person who holds the title of social media manager. The rest of this are all professionally-based skills.

A social media manager need to know about how to optimize and analyze the social media contents that are published in it. He also need to be able to discern whether social media marketing is working or not. Also, being able to culling the appropriate data for each channel and then adjusting the contents. According to this aspect of the job requires knowledge of search engine optimization (SEO) general practices, and specifically how search engines treat social media posts and the importance of social media profiles on search engine ranking.

5.Successful Social Media Manager Must Be Project Managers

An empowered social media manager takes responsibility and becomes responsible to see every issue through the end. With authority, they can solve all the issue, follow-through with the players concerned and respond to the customer in a timely, respectful manner. Without an authority, they are crippled and the customer receives poor service and support. Some social media managers have a team of people helping them manage each of these channels. Hence solid skills in managing people is also required then.

6. Successful Social Media Manager Must Write & Edit Well

Successful social media managers must need to have excellent writing and editing skills. Some of the typical language one might use for a personal social media account that will not be use on a professional social media account. Well-written, timely content is what drives the social media correctly. There is only fresh and relevant content is archive the profit from social media. Always listen and responding rapidly. Sometimes even live on location and that is why blogging is become so central to a successful social media strategy. It allow social media managers to respond to breaking news by quickly and easily creating content that can be posted and shared by others on the Social Media.

7. Successful Social Media Manager Must Have Visual Skills

Online networking is a very visually-driven form of communication. Even posts on text-based channels for example Twitter perform better if they have pictures that go along with the text. That’s why successful social media managers need to have an understanding of how to pair visuals with content.

This implies a good social media manager will be able to collect available images from the internet or from a company’s database, and also must be able to create great images on his or her own – or at least be able to tell a design department in the company what to create.

8. Successful Social Media ManagerMust Be Flexible & Adaptable

A social media manager’s activity  needs a lot of patience and flexibility. Not only a company’s needs changing all the time, but social media itself is need changes in it. This is where the flexibility comes in. An efficient social media manager will be able to digest changes made to each social media channel, as well as how to shift the approach to that channel. Also, social media managers need to be able to adapt to each environment they are communicating in, as sometimes the change occurs with the users of a social media channel and not just the channel itself. This means being up on all the trends on not just how people are using Twitter, for example, but what they are talking about on Twitter – whether that relates to the manager’s company or not.

9. Successful Social Media Manager Must Be Great Marketers

Whatever it is the ultimate purpose of a social media channel is to create marketing opportunities. The end goal of social media management of a business account is to market the business and branding. The social media manager is not need to have a strong direct sales background, but he or she must need to understand that the content the social team produces is finely supposed to generate sales – if even in an indirect way. The social media manager to be able to recognize a sales lead that may come across in a reply to a message, and pass it to the sales team.

10. Successful Social Media Manager Must Have Excellent Customer Service Skills

One of the main aspects of social media that can’t be overlooked is the fact that it’s a two –way communication street. It is simple for people to reply to your content or share it with all of their followers.

The skilled social media managers will understand this customer service  aspects of the job and will have the ability to effectively monitor the activities and interactions on each social media channel as well as respectfully reply to all enquiries in a timely manner- whether the reply is positive or negative.

How to conduct a successful Twitter Analysis

 

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Instagram stories

Instagram, the photo-sharing app is one of the fastest growing social media networks that has launched their stories feature in August 2016. The stories feature allows users to post photos, videos or even text that appears for 24 hours after posting. Instagram stories are interesting and fun and you can make them creative and interactive as you want. It provides followers reasons to engage with you and come back for more. Stories create greater brand awareness, engagement, and conversions. Most powerful brands today use Instagram stories to promote themselves and to builds audience. Have a look at the tips to do better on Instagram.

Instagram stories ideas

  1. Hold on Story Highlights

To make your stories available to viewers even after 24 hour periods, use “Add to highlights” feature and the stories will be accessible on your account in the highlights section. Instagram highlights allow the brands to curate stories so that the audiences can watch them at their convenience and makes your content evergreen. Highlights on Instagram is a way to attract your audience. You can showcase interviews of experts, photos of customers, use cases of your products.

  1. Use polls, Quizzes or Share Trivia

Poll feature in Instagram stories helps you engage your audience better. It helps to know better about their likes, preferences. This option helps you to craft content that resonates with an audience. When you ask about their opinions, you get great data and they will feel more valued and get connected to the brand.

  1. Support influencers

One of the great ways to promote your brand and products is by influencer marketing. Leverage your Instagram stories in you influencer campaigns. This can help you gain audiences and increases conversions by allowing consumers to discover the products.

How to support stories for influencer marketing?

  1. Share product videos or images with influencers and ask them to use them in their stories.
  2. Ask influencers to create the story that features the brand.

Consider working with micro-influencers if you are on a lower budget. They will help you to generate better ROI from influencer campaigns because working with micro-influencers is cost-effective and the management rates are higher than prominent influencers. Also, you need to work with more of them to reach more people. Influencers need to tag your brand in their stories. Ask them to insert a link to the website or to use the branded hashtag in their stories.

instagram stories ideas

For the success of the campaigns, you need to find relevant influencers in your niche. Make sure that they are expert in their field and have a good number of followers, engagement rate. Check their posted content to make sure their style and messaging align with your brand.

  1. Strength user-generated content

To build your audience and get more engagement on the stories to build user-generated content. Encourage followers to feature your products in their stories and to tag your brans in them. Also, offer some sort of incentives so that people are motivated to share their experiences using the products. Offer freebies or even chance to get featured on the Instagram page. User-generated contents promote the products without being pushy and help to build the credibility and to win the trust of your audience. Great user-generated content helps you to get connected with customers and is a great way to spread the word about the brand.

  1. Focus on spreading Personal Stories: People remains curious and likes to know how the things work. To tap into that curiosity, share stories about the brand or products, customer experiences or even employees. Personalize experience of viewers with behind-the-scene Stories that help you to humanize the brand and connect with audiences at the deeper level. Brand shares to make the audience feel special and more connected with the brand.
  2. Use videos along with the stories: Use of stories is increasing at a greater pace. Instagram provides a way to share videos that are recorded as well as live videos in stories. Live videos are a way to stand out from the crowd to get more visibility. Videos can showcase the products beautifully during promoting the product launches. Videos in stories are effective at boosting brand awareness while launching the new product. Create videos that are compelling and unique.
  3. Include Hashtags to your stories: Hashtags are a way to help the content get discovered by a wider audience. For creating good Instagram stories there is a need to time as well as effort. Hashtags ensure that they get the views they deserve. Users add customized hashtags to stories and this helps to expand the reach of the post, connects with the larger community.
  4. Story promotion In Instagram: Instagram allows users to run stories ads and they will show up in between stories from people they follow. It can be a single image or a video of a maximum of 15 seconds. An ad enables a brand to hold users attention. Promote Instagram stories to get discovered by audiences and to boost brand awareness.

Thus Instagram is a great platform to flourish the business. If you are not using it properly then you are missing out on a lot. Stories help brands to reach among more people and to increase engagement on Instagram and helps you to convert potential customers into actual ones. Have you made Instagram stories a part of marketing strategy, if not make it your part and experience the difference.

 

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Best Social Media Management Tools for 2018

Even though Social media is very good and an important for managing the social media accounts of other business but sometimes it seems to be overwhelming. Usual activities include creating content, sharing, engaging with followers, community management etc. One of the effective ways to manage social media is to use social media management tools that improve efficiency and gives out better results. Tools that we discuss over here will help you to boost your social media profiles engagement. Let’s have a glance at the best social media management tools for 2018.

Best Social Media Management Tools for 2018

1. Hootsuite:

Hootsuite  is an enterprise level social media management tool that is being used by over 10 million professionals. This tool helps in scheduling and analyzing social media marketing campaigns. Also, there are a number of tools that might help your team to create an account for social networks. This is one of the Best Social Media Management Tools for 2018

2. Agorapulse:

This tool helps to schedule content for social media’s like Twitter, Facebook, Instagram in one place. In addition to Agorapulse, also has reported for the above mentioned three social networks. You can market content and can run the promotions from Agorapulse.

3. Social Oomph:

This tool helps you to schedule content on Facebook and Twitter on an automated schedule. This is one of the best and most powerful social media management tools in the market. Also, there is a provision to create welcome messages in Twitter. This tool also has numerous premium options that allow you to schedule photos, Facebook and LinkedIn.

4. Everypost:

This helps in ministering schedule customized posts, visual content and share the content on Facebook, Twitter, Google Plus, LinkedIn, Tumbler and Pinterest. It is helpful for posting on both Android and iPhone devices.

5. Bit.ly:

It is a reporting as well as an URL shortener tool. It nourishes Twitter with short posts and also helps in tracking the clicks to help you understand how well the content converts traffic to the website.

Social Media Management

6. Sprout:

Sprout is a tool for social media agencies because this is a social media management tool that can be used for multiple Twitter and Facebook accounts. This is another Best Social Media Management Tools for 2018.

7. Crowd Booster:

This is a Social media analytics tool helps to optimize the social media marketing that helps to update analytics on a consistent basis. You also have the option to create custom reports that are helpful for clients.

8. EdgeRank Checker:

EdgeRank Checker helps you to understand the ways to optimize the Facebook content. It also enhances to create custom reports helpful for clients. It also helps in creating content that increases engagement and optimizes news feed response.

9. SocialBro:

This tool is a Twitter marketing tool which helps you with all of your twitter needs like scheduling content, reports, creating ads on Twitter.

10. Tailwind:

It helps you with Pinterest marketing efforts. It is an official partner for Pinterest marketing. This tool will also create multi-board pins, uploads, calendar scheduling. Also helps in optimizing the times to post the pin to get the maximum possible engagement. Finally, it was designed to manage multiple accounts. This makes an ideal tool for agencies providing social media services.

Buffer

11: Buffer:

It is a tool to schedule social media posts from links to share across the web. You also have the option to share posts on social media like Twitter, G+, Pinterest, LinkedIn etc. So the tools like HootSuite and Buffer are the two Best Social Media Management Tools for 2018.

12: Oktopost:

It is a social media management tool mainly focussed on generating leads for businesses. This is the main thing that is lacking with Hootsuite.

13. MeetEdgar:

It helps in reaching out a larger traffic from recycled content. So this tool recycles your posts.

14: IFTT:

This is an automation tool that will select the thing that you need in order to market your business or product on social networking sites like Facebook, Twitter etc.

15. Tweepi:

This tool helps to find targeted users on social media – Twitter and helps to stay connected to the followers by interacting on a regular basis.

16. Socedo: 

It is an automated  Best Social Media management tool for 2018 for lead generation tool works with Twitter and LinkedIn to find the leads from social media. So, first of all, find the qualified and right leads and then add it to your sales funnel.

17. SocialFlow: 

This tool manages paid, owned and earned social media campaigns. It recommends posts, pins or retweets for you to promote. You can also use keywords and segmentation to analyze the campaigns.

These are some of the Best Social Media Management Tools for 2018. In order to choose the right social media management tools for the business requires having a good understanding of your needs. Focus on the tools that can improve the things that you are already doing on social media currently.  If you continue to have a better chance of using the right social media management tool for business you can succeed in it.

 

 

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Latest Trends In SEO 2017 – Search Engine Optimization Trends

Latest Trends In SEO 2017

The Search Engine Optimization is an arena where we would like to go higher than our competitors. We were struggling hard to find more ways to rank higher. One way to beat our opponent is to adjust our SEO strategies according to the latest trends. If you are looking for inspirations in SEO planning, feel free to read this article. I have collected various useful tips which are the latest trends in SEO 2017.

Latest Trends In SEO 2017

In the world of SEO’s, trends and features are not constant. Even the most expert SEO miss out some of the updates done by Google. Basically, there is no rest for SEOs who want shine in this field. In this article, I like to share some of the latest trends in SEO 2017.

The major players in the Search Engine Optimization section are the Accelerated Mobile Pages or AMP which is used to improve the mobile phone-based searches. The next one is the voice search which is a convenient way for most of the people. The next trend is the content who is always a hero!. The long, quality content is the princess of SEO Kingdom. Apart from that, the social media engagements are vital for the SEO boost. The structured data is another major development in the SEO. One of the latest trends include infographics which are another visual treat for the audience. Dig into the details here.

Accelerated Mobile Pages

AMP is the abbreviation of Accelerated Mobile Pages. It was introduced by google in-order to increase the loading speed of pages in the mobile. Its the lighter and simple version of our basic HTML. AMP comprises of: AMP HTML, AMP JS, and Google AMP Cache.

  • AMP HTML- Standard HTML with web components
  • AMP JS library- Manages resource loading.
  • Google AMP Cache- Serve and validate AMP Pages.

Voice Search

Voice Search has become one of the most important latest trends in SEO 2017. The latest study states that there a great increase in the number of voice search users. The main reason for this is the Speech recognition error rate has decreased from 25 percent to 8 percent. Voice searches are more like spoken word, make sure you understand the searchers intent and market to that.

HTTPS

Hypertext Transport Protocol Security (HTTPS) sites protect a site through authentication and encryption. When it’s installed on a web server, an SSL certificate activates the padlock and the https protocol and allows secure connections from a web server to a browser. From January 2017, the world’s most popular web browser (Google Chrome) labeled non-HTTPs sites that transmit passwords and/or ask for credit card details as “Not Secure.”

Long Form And Quality Content

Presently Long form and quality contents play an important role in SEO. Content with more than 2000 words is considered as Long form content. It’s a sweet spot to increase your ranking organically. It provides the value needed to convert website visitors into leads, sales, and revenue.

Social Media

A major part of branding relies on social media. Consumers will continue to resort to social media for reviews and updates, thus building traffic. It’s the major source of quality referral traffic.

Structured Data

Structured Data is often collectively referred to as Schema or Microdata. Through structured data, search engines are able to understand a website easier and therefore gives them better SERP rankings. Schema.org is structured data developed by Google, Yahoo, Microsoft, and Yandex.

InfoGraphics

An Infographics (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance. It’s a powerful online marketing tool which helps to increase the traffic to your website.

 
 

 

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Five Content Marketing Trends of 2017

Content Marketing Trends 
content marketing trends 2017

Content marketing trends are changing rapidly over time with the change in the way user is interacting on the web and the way search engines are changing the algorithms. This is helping the brands to get maximum exposure in the search engine results.

By staying on par with the latest content marketing trends will help you to tweak the content marketing strategy regularly and let you keep a close eye on what your competitors are doing to get huge traffic and sales to the business.

Five best content marketing trends of 2017 that you need to think about include:

Bots will soon replace the writers

bot replacing the writer

With the evolving of digital world, we are finding various means that let us to do all the works for us quickly. This is wonderful news for the brands, but a little sad news for the writers.

The Robot algorithms are giving informative information to the audience about the simple topics. For instance, audience are able to get quick information about the climatic conditions and temperature of a specific place or city briskly. Probably, the content writers who write basic articles will have less work in the near future. This is helping the brands to save a huge amount of money on promoting their products and services through content marketing.

The industry experts believe that the algorithms get more advanced and would be able to deliver even the complex content down the line. However, we are not sure that the content generated by the robots will be of same quality as developed by the expert and accomplished bloggers in that particular niche. The brands are more excited about the outcome of using the algorithms and generating the content rather than its uniqueness.

Content is portrayed in a visual format

Picture will be incorporated in the content. The infographics are used to portray the content in a visual format. Undoubtedly, the multimedia tweets would get more re-tweets over the tweets that are filled with text. Moreover, every blog post that is published in the recent times will certainly have pictures to engage the audience.
The demand for pictures would grow at a rapid pace. You can find more content in a visual format including infographics, gif, videos, and pictures. This content is easy for the readers to go through and understand over reading the content. Undeniably, this content is pretty straightforward and engaging for the readers.

Rise in interactive content

interactive content

A content marketing strategy is said to be successful only when the content is engaging and when the business get qualified leads through the blog posts. The best way to engage the audience on your blog post is to craft interactive content.

Many brands are coming with new ways to interact with the customers. Few of the ways that are embraced by the advertisers to interact include conducting polls, surveys, maps and through social media.

 

Consider the Buzz feed quizzes that you find on Facebook

No one will care to share the quiz which tells whether their friends are snow white or about their eyeliner style. You can take the quizzes to share about your personality with your friends on Facebook. Few of your friends may share the result of the quiz you have attempted. Basically, buzz feed quizzes have become a buzzword of Facebook in the recent times. The online visits, shares and ad revenue it generates will raise your eyebrows.

Undoubtedly, the success rate of interactive content is very high. People will participate in the quizzes to express their opinion about the topics on social media. It is the sheer responsibility of the advertisers to come up with the ways to interact with the audience to improve shares and re-shares of the content. This gives maximum brand exposure, traffic and sales for your business.

User will aggregate informative content

sharing posts

Basically, the user on social media gets more information through shares from their friends rather from the brands.
In the recent times, Facebook has released a new algorithm news feed which will showcase the content shared by the friends and acquaintances on the timeline. When it is shared by any of your friends, maximum exposure can be acquired.

There are many content aggregation tools, especially the most famous one that is developed by Twitter, i.e., Project Lightning will let you to aggregate videos, images, hash tags and other information and create a trending story.
The publishers have to create a unique piece of multimedia content to make their content appear in the aggregate content to let their voice heard by millions of audience globally.

Social media offers innumerable options

social media

Social media is offering umpteen ways for the businesses to circulate their content to the target audience in every nook and cranny of the world. To get noticed by the potential audience briskly, the instant articles that are published by the businesses on Facebook are posted on Newsfeed.

Soon, the Search engine Giant, Google will release an instant article format for the mobile users to let the brands gain maximum visibility even from the users using mobiles.

 

You need to incorporate these techniques in your content marketing strategy to boost the brand image in the virtual world. Unarguably, you cannot expect a sea of traffic to visit your website after publishing an instant article. You need to wait until your content goes viral and the audience interact with your content.

Day by day the content marketing trends are getting complicated with the increase in the positive results it is reaping for the businesses. It is crucial for the business to come up with latest content marketing trends to reach the target audience globally. However, it is important for you to make changes to the content marketing strategies as per the trend to strengthen your brand in the internet world.

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Best Lead Generation Tips with Content Marketing

Lead Generation Tips

This blog post can help you to improve your knowledge on lead generation tips with content marketing.  Article is mainly useful for digital marketing professionals, content marketers & SEOsLead Generation Tips with Content Marketing

One of the most important components of inbound marketing is the Content. If the content is not relevant, compelling or timely, inbound marketing may not be able to succeed as a form of lead generation tool. Your website might be thought of as a marketing machine, but technically speaking it is the content that should be considered as the fuel; the fuel which generates the leads, drives the conversions and creates engagement.
Yes, that doesn’t sound too easy, doesn’t it? But contrary to how it sounds, creating compelling content is not an easy task. The entire process boils down to one simple thing – and that is getting the most apt content for the right audience. Here we have given you some tips which would help you generate leads.

Get in touch with your Principal Personality

Like we just mentioned above, great content is that which is apt and that which speaks to the audience; the audience which is considered right for you. All this needs to start with the personalities of the buyer – that is your target audience’s representations. This is where your creativity and research should come in. Your content would not be able to bring in any apt leads if you are not familiar with your buyers. You need to create buyer personalities so that you can create targeted content as well. Start the process by asking questions – question their goals, concerns or motivators. The following are some questions you should be asking while creating the buyer’s personality.

•    What problems is she/he trying to find a solution to?
•    What concerns does the industry bring up?
•    Is the buyer a decision maker? What would his/her role be in the company?
•    What are the factors that drive the buyer’s needs?

Use Analytics to your advantage

You need to use the analytics in such a way that they work for you. Take advantage of the site’s analytics and use them to create compelling content as per your buyer’s personalities. Give attention to the most popular pages or posts. When you go through popular content, you would get an idea of what the visitors consider as interesting. You would find out the rates of bounces as well. If you find that too many new visitors are ‘jumping off’ the site then that means that something is wrong and that you need better and good quality content. Use the metrics and get in touch with the factors which drive page views, landing page conversions or page views. Run A/B testing, analyze, monitor and see what is working and what isn’t. So a landing page development must be completed after grabbing enough lead generation tips.

The following are four ways in which analytics can be used to boost leads
Find out what kind of content brings in more site visitors and connects with them.

•    The CTA or call to action content’s alignment needs to be improved.
•    The rates of visitors which get converted to leads across channels needs to be compared.
•    The content that is reproduced needs to be successful.

The Content Needs to be Audited

You might be an expert or a long time creator of content. But you still need to take a breath and evaluate the content. This is extremely important as far as the lead generation campaign goes. Everything boils down to the most important motive which is to align the content with the personas of the buyers. When you audit your content you might come up with some loopholes or errors which would push you to cut them out and get right on track.

•    You need to make up a spreadsheet and make an inventory of the content’s catalog right from the previous year. Take into account everything right from eBooks and blog posts to presentations and Webinars.

•    Make up groups of the type of content, the topic, the persona of the buyers, the creation of data and the customers or leads that have been generated.

•    Bring up each of the buyer persona profiles and take a note of the content that was created for every persona. Check how many was based on text and how many say based on the visual content.

•    Check the response rates for each audience and content.
The audit findings for the content can help you in the content marketing strategy. It is pretty much like a roadmap for you. Whatever you learn from the audit, apply it and keep a track of the results on a periodic basis.

Line up the content and the buying cycle

Through the entire buying cycle, the prospect’s behavior might differ. While a customer is in the research phase, he might have a different interest as compared to a customer who is in the evaluation stage. Hence, to generate more and apt leads, you need to align your content with the entire buying cycle. Imagine yourself as the buyer and think of the various issues that might matter to you during every stage of the buying cycle. The content that is created for the sake of generating awareness would be naturally different from the content which is created for the purpose of lead conversion into customers.

For example, a prospect who is in the research phase might have just come to know about your brand. So then is this person the right candidate for content that is educational? Yes, Absolutely!

You need to make sure that the content is right for every stage of the sales process – Knowledge, Research, the comparison and the final purchase. It has been seen that the kind of content can actually affect the decision of the buyer at particular stages of the cycle.

Knowledge – Educational Webinars, social media updates and Blog posts.
Research – Tip sheets, eBooks, videos on how-to, industry reports and webinars.
Evaluation and Comparison – Data sheets, case studies, customer testimonials and demo videos

The final purchase – Live Demos, analyst reports, free trials and consultation
Set and commit yourself to a budget for the ongoing content.
It is but obvious that resources are needed for content marketing. In fact, online content is probably another mode of paid advertising. Some of the marketing funds need to be allocated to ongoing content creation. If required, move some funds to content marketing and development from other paid media. This is how important content is. This way you would better your offers, bring in more leads and convert those leads into customers.

The conclusion – Lead Generation Tips

Imagine you are a sales manager at a fashion retail store. A customer walks in and is just browsing around. Whether she becomes a customer or not, depends on how you approach her. If you start pushing a dress on to her; you might throw her away and get her annoyed. This is her awareness stage. So depending on what she is looking for, you need to educate her and give her the information that would be useful to her. Be open to questions. If she finds you impressive and the information that you gave her as useful, she would be open to the idea of coming back and picking up more dresses.

This very same concept is applied to online buyer personalities. Buyer personas differ during every stage of the buyer cycle. Some might be just weighing their options while some might be ready to purchase. However, the one thing that is similar in all stages is that the buyer wants themselves to be approached in the right way.

The right content needs to be aligned with the right audience with the help of marketing intelligence. Also the content calendar needs to be regularly evaluated to make sure that pathways are laid out for the generation of leads.

But mind you, once you have attained your goals of lead generation the content alignment should not end. It has been seen that usually out of the leads 50% are qualified enough but are not ready to buy immediately. Hence, the content creation needs to be able to solve their problems. You need to make sure of that. Your leads need to be nurtured; and there needs to be an ongoing tactic for it.

Make sure that you implement all the above important points and build the groundwork for a thriving lead generation platform. Combine your content with social media, SEO, nurturing of leads, analysis and measurement and thus charge up the lead generation campaign.

If at all you are ever doubtful, you just need to evaluate the process from the point of the view of the buyer. You need to ensure that you push solutions and not push purchases.

If you like this blog post on lead generation tips with content marketing, please feel free to share with your friends and you can give your suggestion in comment portion.

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7 Incredible Marketing lessons to learn from Pokemon Go

I don’t know how I should begin, but let me tell you, Pokemon has been one of my favorite and most watched cartoons in my childhood. I still recall not studying for my examinations and watching Pokemon even the day before the exams. It was essentially a story of two children Ash and Misty. Ash is set upon a journey to become the world’s largest Pokemon trainer and he has to face lots of challenges in the form of contests between other Pokemon trainers. Each Pokemon trainer has a monster (called the Pokemon) you can command for the match. These monsters were contained in balls, which its trainer could catch and throw out for a match. I could go all day talking about Pokemon cartoon episodes, but right now I have to stop my nostalgia trips to my 90s childhood.

Because today we are looking at what lessons have the launch of Pokemon Go has given us all. Pokemon Go has become so viral in the digital media. People have become so addicted to this game now. By now, it has been downloaded billions of times in the US alone making Pokemon Go the most mobile game in the US history! And by the time, I am writing this, the world has already witnessed the rash of problems happening all due to Pokemon Go, including death! The craze for Pokemon Go has indeed raised so much safety concerns already. That’s the height of people’s madness for the game.

What is the Pokemon Go?

If you don’t know already, the game of Pokemon Go requires people (the Pokemon trainer) catching imaginary monsters into their virtual balls, using the GPS on their phones. The camera turns the place where you are standing into a virtual ground where you can hunt for these iconic monsters. The best part is, you are rewarded for walking so long until your phone vibrates, indicating that a Pokemon is somewhere around. As soon as you find and catch the Pokemon, you are rewarded with game points. As you score a certain amount of game points, you pass various levels in the game. When you have collected so many monsters in your virtual ball, you can play tournaments with people having the same levels of yours. The game changes the local places and buildings into virtual Pokemon gyms to train their monsters and PokeStops, which people must physically visit to stock up accessories for their Pokemon monsters. These locations have been determined by location data gathered by Nintendo in the research period.

Even though Pokemon Go has not been released in India officially, people have been downloading APK versions available online to play it. So what’s this big deal of Pokemon Go? Why has the fame for just a niche mobile app skyrocketed so hugely? We haven’t even see TV ads of the Pokemon Go launch yet. As we all know, Pokemon Go became so viral through the Internet.

What are the marketing lessons to learn from Pokemon Go Strategy?

The launch of Pokemon Go, a game that seemed to be made for children has already made huge impacts on business. It’s also going to dramatically change the way businesses do marketing in future. Here’s a catch of we can learn from Pokemon Go’s astounding marketing strategy.

1. Social media can turbocharge a brand’s popularity to amazing proportions.

Pokemon Go is the perfect example of viral marketing. For the last few weeks, when scrolling through our Facebook or Twitter feeds, if you looked on both sides, Pokemon Go has been the most talked about stuff. Even on the days leading up to the launch, no one had seen ads showing up anywhere other than on social media. Pokemon Go was a fire spread by the digital word-of-mouth on social media. Nintendo, the marketers of Pokemon Go had just sent out tweets about the game’s launch in the US, Australia, and New Zealand. Over time, they have got mentions in 6.6 million tweets.

2. You don’t need a big fat budget for an ad campaign

As you see, Nintendo just used the social platform to send tweets about their launch. The marketers of Pokemon Go didn’t even turn to invest in visual advertising on TV. What matters here the most is that you connect well with people. That can be done by using social media as part of your marketing strategy. This proves that marketing is not necessarily associated with a weighty ad campaign.

3. Re-purposing content to match the modern trendsmarketing-lessons-to-learn-from-pokemon-go-man

The 90s cartoon content of Pokemon Go was re-purposed according to the latest technology and as per the tastes of the modern market. They have cleverly used the concept of augmented reality that’s becoming a trend of modern gaming apps. Nintendo, the marketers of Pokemon Go, could have used totally different assets but it chose to use the old assets, that people love so much and built a game based on it. After all, what’s better than the much loved Pokemon monsters coming into real life, right? Nintendo sought to use the brand it had established among the 90s generation and sought to use the passion they had to ignite its sales.

4. Targeting the audience at the perfect timing

Nintendo sought to launch the Pokemon Go game before the summer holidays, which meant that it was targeting the kids, teenagers and young people who would be leaving home for their vacations. It’s because they realized that these youngsters will be more likely to get caught into the hype.

5. Making use of the mobile platform

Nintendo was a reluctant company when it came to smartphone gaming apps. But right now, they have changed the entire concept of the mobile platform. Before the access of augmented reality required several gaming devices to be physically worn on our body. But Nintendo has made it possible without them. As stated online by people playing Pokemon Go, the app makes uses of the places of interest such as the churches, malls and so. These places of interest are used as PokeStops and Pokemon gyms. This means late night walks or sudden trips here for training your monster in these gyms.

This has opened doors to vast opportunities for marketers. Malls and shopping centers can lure a huge influx of people simply by putting a “Pokemon” sign on their front doors. This would make lots of people visit these places in search of an iconic monster in the building. Perhaps one of these days, coffee shops and restaurants will be serving Pokemon inspired drinks and dishes. And you could get you a discount if you show the game on the phone to them.

6. Branding is everything

Have you heard of Ingress, another game similar to Pokemon Go that’s based on augmented reality? Well, Ingress was introduced in 2013 and it had more in-depth features that Pokemon Go. But it never became a success hit as the Pokemon Go.

Why? Because Pokemon Go was a brand that was engraved into people’s minds 20 years ago. The brand which Pokemon has established in its customers nostalgically as well as on other terms, is the main reason why it sells. This shows that businesses with good branding strategies can have loyal customers anywhere around, even after a long stretch of time.

7. Incentives increase audience engagement

The Pokemon Go is based on a reward system at each stage of the game. A person gets certain game points as a reward for catching a Pokemon monster. A player also gets reward points for the distance he walks in order to find the Pokemon. It is also kind of good because it increases the physical activity of the user! This type of reward system has boosted engagement like never before and as you know, people find it hard to get unhooked from their phones when they start playing this game. Currently, it is claimed that in the US and the countries where the game was launched, people are spending lesser time on Facebook and other social media.

What else could change because of Pokemon Go?Marketing Lessons to learn from Pokemon Go

By brainstorming the latest developments in technology, identifying customer mindsets and branding, Nintendo has made the app that’s going to set even more records in the upcoming future. Even though the game promises to increase outdoor activity and bringing people of different cultures together, Pokemon Go has opened the gate to so many opportunities for businesses. Pokemon Go has already made a huge momentum in the news, social media and in many people’s lives.

Pokemon Go features the use of augmented reality. Before long, marketers will be using the augmented reality spaces to advertise and sell their products. So that could mean a significant advancement in digital marketing and finding out new strategies for this huge untapped platform.

Are you ready to play the game and collect your Pokemon? Off to catch ’em all!

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Importance of Social Media in SEO

HOW SOCIAL MEDIA HELPS SEO

Importance of Social Media in SEO

Social medias are important factor in SEO. Social media are computer mediated tools that allow people to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks.Your social media efforts will increase not only your direct traffic through the shared content but an increase of organic traffic via search engines. The most important social media sites are  Facebook, Twitter, Google+, LinkedIn and YouTube. The more likes you have there and the more people who share your story the better your ranking.social media marketing is your ability to foster and engage with a community of other people.

 How to add social media share button to a blog post

  • Get the HTML code from the social media websites like twitter or linked In and copy it
  • Open  your blog
  • Then click on layout
  • Add a gadget
  • Paste the copied HTML code in the provided space
  • Click on save arrangement

Adding widget to word press

  • Get the HTML  code from the social media websites like twitter or linked In and copy it
  • Open word press
  • Click on  widget  from appearances
  • Click on twitter timeline for twitter widget
  • Click on text for linked In widget

Importance of Social Media in SEO

Social media sharing

Importance of Social Media in SEO brings both organic and inorganic visits. So lets describes how to share a post in social media.

  • Click on twitter share button on published post
  • Copy the text from appeared block
  • Paste on tweet compose button
  • Open tweet  on twitter
  • Click on copy link to tweet
  • Open  search console from Google submit content
  • Copy the URL then submit it

Twitter analysis

Twitter Trends

Importance of Social Media in SEO

Importance of Social Media in SEO

A trend on Twitter refers to a hashtag-driven topic that is immediately popular at a particular time.Trends are determined by an algorithm that monitors hot subjects based on who you follow and where you’re located.

Topsy.com is a real-time search engine for social posts and socially shared content, primarily on Twitter and Google Plus. The service ranks results using a proprietary social influence algorithm that measures social media authors on how much others support what they saying.The service also provides access to metrics for any term mentioned on Twitter via its free analytics service at analytics.topsy.com, where users can compare up to three terms for content in the past hour, day, week or month. It was announced in September 2013 that Topsy will include every public tweet ever published on Twitter for search and analysis.

Twitter follower wonk

Follower wonk lets you see how your competitors are doing on Twitter with their followers. Follower wonk shows you the most active hours of your followers, which takes the guesswork out of deciding when to schedule your key tweets to get the most traction. Importance of Social Media in SEO improves SEO ranking.

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Best Social Media Sites for Business Marketing

Best Social Media Sites for Business Marketing

Business marketing in a responsible manner refers establishing most enhanced relation link between a customer and service provider or a product producer. Sometimes in a non direct marketing it strengthen the relation between a buyer and a seller or supplier, dealer etc. Most of the time the process of marketing work out when a clear relation is established timely with the requirements of a society & their economic provisions.

There are many proven facts about social media websites which are working like professional networks, brings more valuable signals helpful in SEO, social authority, social signals etc. It is also true that social media websites differs in bringing quality responses for businesses with different nature. For example best social media site for restaurants may not be useful for professional service providers such as law firms, recruitment agencies and software development companies.

Top influential social media websites

Facebook, Twitter, Linkedin, Google plus, Pinterest are top 5 influential social media websites in the world. If we analyze influential points gained by social media websites like facebook, twitter, heavily crowded users, huge number of visibility gained through publishing high quality levels, ensures and encourage for keeping them in top of the list.

Facebook – Most thickly crowded social media website

Facebook ranks at the top among social media websites with more than 694,388,581 organic traffic (visits received through search engines) in United States alone. (Check Detailed report organic traffic details of Facebook from SEM Rush Traffic Analysis tool) The SEM rush traffic value tool calculate the value of organic traffic achieved by Facebook website as $550,156,620 ( from US alone – which is only 43.98% of total organic traffic achieved by Facebook).

facebook-traffic-graphFacebook-traffic-details

Graph about Facebook’s organic visibility and its improvement stages in a chronological order.

 Facebook-traffic-dispersion

Check the traffic dispersion of Facebook comparing top different countries & major traffic sources.

Facebook advertize themselves as world’s largest online community and encouraging its ad views to join free of cost, and enjoy the benefits. Facebook also displays business marketing level ads as

“Enter a store name and sell one the largest social network.”

Other features which make Facebook more influential

Facebook ranks 2nd in the world on its global traffic ranking ( Traffic ranking by Alexa)

Google Page Rank : 9/10

Domain Authority : 100/100

Page Authority: 97/100

Google visibility: 2410 Million Pages

Twitter – Second Most Influential Social Media site

Twitter is refereed as quickest social media website with provision of micro blogging specialty to its millions of users. The utility of micro blogging & its quickest publishing features help to spread a message to a wide range of audience in a shortest time availability.

Twitter-Traffic-Graph Twitter-Traffic-details

Twitter-Traffic-dispersion

Other Influential features about Twitter

Google Page Rank : 10/10

Domain Authority : 100/100

Page Authority: 97/100

Google visibility: 943 Million Pages

Linkedin – Most Powerful Professional Network

Linkedin is famous and familiar online as largest professional network rather than a social media website.

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