Mobile App Marketing 5 ways, Know the importance of social media marketing among us. Majority of the people around us uses mobile applications for their daily purpose. Generally, we have too many apps available in the play store for android and apple store for iOS. So, how do you reach your application near to a user? What gives an awareness about your app to people. Finally, how can you create a demand for your mobile application? Let’s explore in detail how to promote your mobile app through social media.
There are millions of apps available in the app market but the majority of them are unused after installation. If nobody uses your app after installation then there is no use for your hard work. However, social media is a good platform to market your app. They can bring better traffic and buzz to your app. In fact, most of the apps reach people through family and friends circle. So content marketing is the strategy put forward for social media.
Here are 5 Ways to Perform Mobile App Marketing.
1. Use paid adds on social media for marketing
Post and advertisement through social media is an effective way to reach your application to the audience. Social adds can drive about 49% of the downloads of your app. Boosting your app visibility in social media enhances the organic visit and later to organic downloads. So, find a platform that matches your target audience.
2. Influencer Social Media Marketing Approach
Twitter says that 45% of the people download apps on the basis of trustful influencer recommendations. An already engaged entity in the app market can recommend your app through its platform. A case study in 2016 reports that Instagram is the most used influencer for marketing.
3. Encourage content that influences the user
The study shows that 90% of people listen to valuable content instead of adds. So you can use the contents like video or any other images that highlight the uses of your app in daily life. It has more reach than a plain advertisement. You can conduct some contests to promoting the free trial download of your app. It gives the users a chance to engage with your app.
4. Seek for review and rating
Reviews and ratings in social media can drive to natural downloads. Many people have a belief that the reviews and ratings must be considered while downloading an App. But only a small percentage of people download apps through social media. So the review is nearly low and if get enough reviews it does not get any publicity. So you must share your review details on social media for more visibility.
5. Find the social media platform that is useful for you
All social media platform has its own purpose. And each has its own category of users, so you must explore all the resources and find the right one to target your audience. Ensure application quality at the end of all these tactics definitely, you will reach near your audience and get more downloads and reviews. So, assure the quality of your app before you launch it in the app market. Because bad quality results in bad reviews.