Importance of Digital Marketing in your business

                         Importance of Digital Marketing is a wide-spreading part of the business. First of all, you need to understand actually the term marketing. It refers to analyzing the market. Also dealt with what customer actually wants. Also whether the company can produce or deliver the products to customers accurately. Digital marketing deals with the promotion of products, brands, using electronic devices like a phone or through the internet. It includes instant messaging, text messaging, video, apps, podcasting, digital television and radio channels. If you are marketing a product, you probably switch over to digital channels. You probably use other traditional channels like magazines, journals, and also printed newspapers.

                                      importance-of digital-marketing-in-business

Digital marketing skills, platforms, and tools are vital for everybody from little businesses to big. Digital Marketing skills also very important from students to housewives for career development, from politicians to religious leaders to increase there followers and from job seekers to employees to get the best job and promotions. It is a platform because of everyone promotes their brand likely

                 Importance Of Digital Marketing And Its relevance

 

importance-of-digital-marketing-in-your-business

  • Everyone’s on social media: We are living in a competitive world. so everyone is available in all social media networks like Facebook, Whatsapp, Instagram because of Social media acts as a first mass medium. It allows everyone to share their thoughts and feelings. Also, because it enables to promotes every brand through displaying.
  • Build targeted traffic to your website and business: Social media advertising and display advertising are all the common ways of attracting and thereby increase the traffic. Use digital and social media channels in order to promote your content.
  • Increase your conversion rates: It involves:
    1. Use heat maps. …
    2. Make yourself as easy to connect
    3.  Optimize your forms. …
    4.  Include clear Calls To Action. …
    5.  Create communities. …
    6.  Be present on social media. …
    7.  Create a sense of urgency.
  • Attract the attention of mobile users: React yo users request to show you really care for them. You have to study your competitors in order to make a better offer on the market.

Types Of Digital Marketing

importance-of-digital=marketing-in-your-business-1

Now, it is very relevant to know about the types of digital marketing. There are ten types. let me brief about it.

  1. Content Marketing: It is very important to add quality content. So quality content should be the core of every other marketing activity. Some examples of content marketing involve blog posts, videos, etc.
  2. Search Engine Optimization: SEO is one of the important types of digital marketing, and by optimizing your content for search engines you can increase the relevant traffic.
  3. Search Engine Marketing: It dealt with increasing the visibility of a website and in search engines using paid methods
  4. Social Media Marketing It is the process of using social media platforms to attract traffic and attention. It is all about listening to what your customers have to say and engaging in conversation and sharing valuable content.
  5. Pay-per-click advertising: It is a model of displaying where every marketer pays a fee every time when people click on their ad. Basically its the process of buying visits to your site.
  6. Affiliate Marketing: Basically, affiliate marketing is a type of digital marketing where a person team with partners of other businesses in order to receive a commission for the traffic she generates for this business
  7. E-mail Marketing: Email marketing is one of the most popular types of digital marketing. It is the process of using e-mails for promoting products. Because of this marketing act as a common platform.

There are more types of digital marketing, in which these ten types will give a brief idea. Also, you don’t need to necessarily use all these types. Because you can choose accordingly. Also, you can also choose any above-mentioned types according to the requirements of your business,

what types of digital marketing are you using? comment below…

Importance Of Lead Conversion In Digital Marketing is a new method done by using electronic devices, internet, and social media platforms. In other words, Digital marketing tactics converting digitally engaged people to valuable customers. A digital marketer driving all the ways to brand awareness and lead generation via digital mediums. Both free and paid campaigns are done based on company priorities.

importance of lead conversion

A lead can be anyone who has expressed her/his desire in our products or services. Lead can come through our websites, through a word of mouth, even through a phone call. A Digital Marketing solutions which direct traffic to the websites, increase web referrals account to an astounding 93% of leads, improve search engine rankings. 

Importance Of Lead Conversion

Businesses today are heavily depended on Lead Generation. As it enables the websites of such businesses to generate more traffic. It may lead to the further conversion of such found Leads into Customers.

This leads to a rise in conversion rates serving to a business gain huge profits within the method. Google has created the process of connecting the consumers, very easily helping the prospects realize exactly what they have online and also for the providers. To showcase their products and let the world skills totally different their products and services are from their competitors.

  • Search Engine Optimisation (SEO)

SEO is the process of maximizing the number of visitors to a website by ensuring that the site appears high on the results of the search engine. SEO, in brief, maybe a set of rules for optimizing your web site for programs and improve your search engine rankings. It is a good thanks to increasing the standard of your information processing system by creating it user- friendly, quicker and easier to navigate.

  • Search Engine Marketing and Pay-Per-Click Advertising

Pay-Per-Click is an Online Advertising model in which advertisers pay each time a user clicks on one of their Online Ads. It is a model of net promoting within which advertisers pay a fee. When one amongst their ads is clicked. Primarily, it’s the simplest way of shopping for visits to your web site, instead of trying to “earn” those visits organically.

  •   Social Media Marketing

Social media marketing is the utilization of social media platforms and websites to market a product or service. Though the terms e-marketing and digital promoting are still dominant in academe. Social media promoting is turning into additional well-liked for each practitioner and researchers. Most social media platforms have constitutional data analytics tools, that alter corporations to trace the progress, success, and engagement of ad campaigns. corporations address a spread of stakeholders through social media promoting, as well as current and potential customers, current and potential staff, journalists, bloggers, and therefore the general public.

social media marketing

  • Content Marketing

Content marketing involves the creation and sharing of online materials. That doesn’t expressly promote a whole however it’s meant to stimulate interest in its merchandise or services.

Lead generation is very efficient and results in providing the solution to all. And any businesses who face issues in raising the bar of their business.
Generating Leads also helps an organization build a tighter relationship between the sales and the marketing team. As they need to work with one another side by side for the development of their company and themselves further.

Lead generation can also be created potential by using various new Digital marketing techniques available within the market now.
Most of the Digital marketing agencies provide Digital marketing services that facilitate clients to get the leads they deserve through content marketing and social media marketing.

A 360° web and Digital Marketing partner is a must if a company wants to generate new leads and stay ahead in the competitive world.
So, more qualified leads, customers and profits, this is the reason for lead generation is important for your business

 

SEO Solutions for E-Commerce website? Are you looking for this?

Let us have an in-depth understanding of this concept.

When you run your business online you need to put in hard work. So that you can make it appealing to many people. There are ample ways  to achieve this. That is when the right SEO Solutions for E-Commerce will help you.

SEO Solutions for E-Commerce

Are you looking to incorporate aspects of SEO solutions to make your e-commerce website a success? You can also include your everyday market strategies to attract more customers. To help you achieve these targets, here are some simple yet effective SEO tactics you can use.

1. Optimize your meta titles

A meta title is a text that appears right after the title of a product. It is short in length. It consists of a small description of the product you wish to add to your e-commerce website.

Meta titles help your SEO because search engines read the metadata you include in your meta titles. And they help them decide whether your product is a good match for a certain customer. To make sure that your Meta titles are helping you attract the required customers there are keep a few things to.

First of all, you have to be mindful of the length of the title as it should not be too long. The shorter and simpler you keep them, the easier it will be for you to present your audience with titles which will seem a lot more interesting in the results of any search engine.

2. Use the right keywords

Find best keyword using a free SEO tool

The first thing that comes to anyone’s mind while dealing with SEO are Keywords.

Keywords are words or phrases which connect your content with your audience. Your prospective customer reaches your content when they search for the right keywords. Hence choosing the right keywords can affect the ranking of your content on search engines to a great extent.

You might not have great experience in creating and choosing the right keywords for your content. But it is more important to keep in mind that the keywords you choose will help your audience know what your content is about.

There are many ways for you to learn how to use the right keywords, especially if you are a new online business owner.

A helpful and very effective way is using an online Tool like KeywordTool. KeywordTool is one of the various SEO keyword generators available online. SEO keyword generator helps you come up with great SEO keywords without a lot of effort on your side.

You have another productive means of doing this is taking the help of professional writing services. Professional writing services such as Trust My Paper, Grab My Essay and Hot Essay Service are a few good choices. Here professionals in the field will help you correct and prepare keywords for every piece of content.

3. Avoid using duplicate audiovisual content

Don't duplicate content

One of the crucial SEO solutions for E-Commerce is to remember not to duplicate your audiovisual content.

To simply put it, you have to ensure that you never copy someone else’s audiovisual content on your own website. While this might seem like an easy way out at times, creating your own content is the best way to go.

The pictures and videos you share on your website should always be yours or your colleague’s. In case you decide to use another person’s content it is important to always give them credit for their work.

While this might not seem important, duplicate content will definitely show up on the search results. It will make your potential customers see that the content you are using doesn’t belong to you originally. This reduces the trust they might have started to build with your brand and it can cause a drop in your sales.  

4. Write the right product descriptions

Product descriptions are vital in informing your potential customers about the attributes of the product you are advertising.

Original and different descriptions containing the essential keywords will always work in your favor and help the products you advertise stand out from your competitors when it comes to the search engines they appear on.

For example, if you are selling a popular item on your e-commerce website, you should always try and rephrase the original description of the product. This is important because the original content is going to show up on the results of a customer’s search and they will easily be able to see that you were simply copying the description from someone else.

5. Optimize your URLs

URLs are important when it comes to optimizing your e-commerce website’s content for the various search engines. These addresses always show up on a search engine and can help your content appear higher up on the search results.

In order to achieve that, your URLs should be as short as possible, have a few special characters as possible and be straight to the point. Search engines can read the links you use for your content and a shorter and simpler URL will always rank better, based on what a person was searching for. Along with that, your pages will also tend to load faster and this can make the whole user experience a lot more pleasant.

6. Include product review

Last but not least, another thing that can help your content rank better online is through including various reviews of your products on your website. In most cases, when a customer is looking to buy something new, they will want to read a few reviews of it first in order to make sure they are making a smart choice.

Including reviews on the pages of each product you sell is going to help your products appear on the results of search engines your target audience is using.  They are simply going to help create even more ways for your potential customers to find our content and put their trust in what you have to offer.

Finding the right tools for your business’s needs

Whether you are just starting out or have been running your business for a while, you should always try and find more ways to improve your SE strategy and make use of every technique that can promise you more sales and better results.

While not every single tactic is going to be easy for you to follow, you will still get to learn a lot of new things and run your online business with a lot more ease. Which of these SEO solutions are you looking forward to trying for your business?

Digital marketing VS Traditional marketing

With the digital marketing vs. traditional debate going on, let us check which one is most suitable for the marketing and promotion of your business or services. digital advertising vs. traditional advertising would seem like a tough decision to make, but these points will help you make up your mind to a decision which one is more convenient

 

What is Traditional marketing ??

news paper ad

 

Traditional marketing is the standard modes of marketing that have been used since the beginning of marketing and advertisements. This includes:

  • Television Ads
  • Newspaper Ads
  • Radio
  • Flyers and billboards by the roads and highways
  • Ads in related weekly magazines

What is Digital marketing ??

digital marketing vs traditional marketing

Digital or online marketing is the marketing mode applied all of the globes. It is proved that the era of the internet will have its influence on everyone’s life

Digital marketing includes :

  • Social media like Facebook, Twitter, or Instagram.
  • Business networking sites like LinkedIn.
  • Promotional ads via emails.
  • Paid pop-ups.
  • Blogs

 

Digital marketing vs tradtional marketing

 

   1.  Real-Time Result

Digital or online marketing gives quick results but in the case of traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. In this battle of traditional vs. online marketing, online marketing always wins

real time result

In Digital Marketing  You can see everything in real time including:

  • A number of visitors
  • The most active time of the day
  • Conversion rates
  • Bounce rates
  • traffic generation
  • buying behavior
  • relevant audience

When you have the result in real time, we don’t want to waste the time to take action

   2. Brand Development

brand development

Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into series consideration in comparison to digital marketing vs traditional marketing brand title digital advertising gives rise to. This is because traditional marketing has limited space in branding. Digital marketing wins this category every time. in the online platform, we can introduce our brand via social media which can give more social engagements

   3. Quicker publicity

Very much due to the real-time results of Digital marketing, we can achieve quicker publicity. In the case of traditional marketing, it’s not quickly achievable. because it is a slow process

Digital marketing vs Traditional marketing

4. Easy Analytics

With online marketing, you can quickly know what is working for you and what isn’t via Google Analytics. You can analyze the inbound traffic, bounce rate, conversion rate, profit, and the general trend of the interested audience, all in real time

Digital marketing vs Traditional marketing

In traditional marketing analyze the market is not so easy when we comparing to digital marketing.  because we get an exact report of market analytics using tools like google analytics but in traditional marketing, it’s not possible we have to wait until when the report is to be finish

5. Reduced cost

Digital marketing vs Traditional marketing

Using digital marketing tactics is the best cost-effective way to market our business. SEO, content marketing, and social media engagement take time to work their magic.but in traditional marketing we have to invest in banners, notice paper, flex boards, etc which is comparatively higher than digital marketing and less result giving to

6.Higher exposure

Now, we can’t claim that a television ad or an advertisement in every newspaper in town is going to cover the majority of the population. Any kind of traditional advertisement is narrow to a certain locality. Whereas online advertisement reaches out to the entire world so you are missing out on nothing.

 Now that we go through the comparison between digital marketing and traditional marketing revealed for us, we can agree that online marketing wins. However, traditional marketing is still familiar with the audience that is itself still traditional. Therefore, a smart mix or comparison between digital marketing and traditional marketing enabled by good analytics of   digital advertising vs. traditional advertising statistics will get your brand in high reach

 

 

 

 

Video Walls Can Improve Your Marketing

Here we are given you an idea about  Video Walls Can Improve Your Marketing Efforts. Running a business and making a profit has become so difficult with this high competition. Business owners have to put in extra efforts to capture the attention of customers, get them to buy their products and finally carry home some profit. However, all hope is not lost as technology is continuously coming on-board to make things a little easier.

Video wall marketing efforts

Video walls are the latest trend in online marketing consisting of monitors placed in a wall for video or image adverts. Video Walls Can Improve Your Marketing efforts. They are placed in areas with high traffic of people including busy streets and shopping malls.

Here are 5 ways marketing technology can improve your marketing efforts.

  • Flexibility

One of the most notable features of video walls is flexibility. If you don’t like anything and would like to change, it is only a click of a button away. You don’t have to incur extra costs such as printing new banners like in the traditional methods. If you have to launch a new product or change the brand, you can do it as soon as possible and still keep your clients hooked. As soon as you learn what your customers want, you can easily change the video content and avoid losing loyal customers.

  • Portability

When you need to change the location of your business or open a new branch, video walls offer you the liberty to do so without any trouble. Moreover, you don’t necessarily need to move the erected wall from its original location; all you can do is display it in another location. You need to have an experienced team in assembling and disassembling of the tools required. Thus Video Walls Can Improve Your Marketing efforts.

  • Cost-effective

The goal of every business is to spend less, but earn more. With video walls, that’s possible because of its cost-effective nature. You don’t have to change them from time to time which means additional expenses. Video walls have a very long lifespan with an average LCD monitor going for up to ten years. This will keep your marketing drive running for a long time, and you will only need to focus on creating new videos. This is another way that Video Walls Can Improve Your Marketing efforts.

  • Differentiation

With the high competition in the business environment, your business needs to be unique to have a competitive advantage. Not many businesses use video walls for their marketing campaigns because they lack the resources, experience and the creativity required in creating the videos. If you get the resources and an expert to do the work, you will easily differentiate your business the competitors. Thus Video Walls Can Improve Your Marketing efforts.

  • They easily attract customers

Video walls come in giant full-screen visuals that are captivating and bold hence easily capture the attention of your clients. They are also non-intrusive so customers won’t feel like the advert is invading their space. You, however, need high-quality videos and high image resolution to attract the audience without boring them. This sets them apart from other adverts such as TV commercials which have become so common and are very annoying.

If your business is still struggling to get clients through the traditional marketing efforts, then you’re being left behind. It’s high time you embrace video walls which is the latest technology that is sure to improve your marketing efforts and reach a wide audience at a minimum cost. Thus Video Walls Can Improve Your Marketing efforts.

You can read about our previous post related to digital marketing VS Traditional marketing here.

Lead Generation Techniques

Long gone are the days when you could rely on your neighbors and friends to spread the word about your local contractor business for roofing, plumbing, and air conditioning needs. With the Internet nowadays, you need to have a strong online presence in order to get good leads for your company. Lead generation marketing is the strategy you need in order to attract potential clients to your business effectively. Here are tips to boost your company’s lead gen marketing efforts:

 

1. Design a very attractive website for your contractor business.

 

Today, customers and potential clients are increasingly dependent on the Internet. For their roofing, plumbing or HVAC needs, the quickest way to find a service provider would be to take out their smartphones or fire up their laptops and then search the Internet for the nearest supplier.

 

This means that your website has the potential to serve as your 24/7 digital business card. Your credibility and initial image heavily rely on how you present your business on the Internet. On most occasions, this is the first time that your potential customers would be introduced to your brand. You have to make the first look as impressive as possible.

 

A well-designed website can do wonders for your online presence. You have to make sure that you showcase all the required information for your customers in order for them to be able to reach you immediately: your office address, email address, and contact numbers.

 

Make it easy for users to navigate through your website, whether they’re using a laptop or on their mobile phones. When it’s very easy to load your website, you capture your target market. In addition, strategically place call-to-action or CTA links or buttons on your site. An example of an attractive CTA is, “Find out how you can save on your next plumbing project.” When your potential client clicks on this CTA link, you’re able to get their important information such as their name, location, and email address. Easily, you get a lead whom you know is interested in your company.

 

2. Hire a good lead generation marketing expert to work on your company’s website.

 

Lead Generation for roofing, plumbing, and HVACAs you’re the expert in roofing, plumbing, and HVAC, you need a professional to handle the lead generation for your website. Contact a reliable lead generation marketing expert such as ippeileads.com – plumber contractor to effectively strategize your online movements and to give your company the maximum possible online exposure and traffic. Having an expert service provider do this for you will give you peace of mind and confidence. Also you can focus on the critical operations of your company.

 

3. Be sure to showcase your contractor expertise on your website.

 

As the customer’s initial peek at your roofing, plumbing, and HVAC business operations, your website should have a detailed display of your services. Dedicate separate tabs for the services you offer. You may also show your previous projects in order for them to see your level of expertise and wide range of experience.

 

4. Keep your website updated with expert content related to your business.

 

Make the most out of your knowledge and experience in the industry by putting up blog posts and videos relating to your field of expertise. Writing and publishing attractive topics and videos about your projects and tips can drive traffic and potential customers to your site through Internet searches and social media shares. When potential clients see you as a credible service provider in roofing, plumbing, and HVAC services, they’re more likely to hire you.

 

5. Make sure your website utilizes search engine optimization (SEO) strategies.

 

Your published content and your industry experience aren’t the only things that will help attract clients. Another critical variable is your ranking on search engine results pages. Users rarely scroll down and flip pages on Google search results. They’ll usually click on the first few links that are shown.

 

In order for your website to come out as one of the top options when clients search online, you’ll have to use SEO strategies. Part of this is incorporating relevant keywords and quality back links. Which your lead generation marketing strategist can likewise help you with.

 

Regularly update your blog and video content in order to keep your website interesting to readers and potential customers. You have to aim for the first page of the results, with a higher spot on the list. When your website link is displayed as on the top, you’ll get better chances of being visited by potential leads.

 

Conclusion

 

Meet your clients where they are, which nowadays, is online. Don’t be daunted by all the technology that you have to muddle through. Lead generation marketing specialists can guide you through the whole process. And can help you succeed with getting strong leads that will boost your business.

The 2 main types of digital marketing are online and offline marketing. Offline marketing involves things like radio, television and phone advertising, online marketing is of 7 major categories:
Differences types of online marketing

Different Types Of Online Marketing Techniques

  • Search engine optimization (SEO)

  • Search engine marketing (SEM)

  • Pay-per-click advertising (PPC)

  • Content marketing

  • Social Media Marketing (SMM)

  • Affiliate marketing

  • Email marketing

    search engine optimization

  • Search engine optimization (SEO)

SEO is the advance process of optimizing your web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers and this helps in getting higher rank in SERPS.

  • Search engine marketing (SEM)

SEM  or Search Engine Marketing is the process of gaining traffic on the website by purchasing ads on search engines. Google AdWords is the most popular paid search platform used by search marketers, followed by Bing Ads.

  • Pay-per-click advertising (PPC)

Google AdWords or Pay-Per-Click is Google’s form of online advertising. Advertisers bid on “trigger” words and phrases that prompt their ads to show in sponsored search results. Advertiser pay a fee every time someone clicks on one of their ads. Commonly, SEM and PPC advertising are moves out through search engines, who charge advertisers a predetermine amount every time their ad is clicked.

  • Content marketing

Content marketing is mainly a type of strategic marketing approach which involves creating and distributing valuable, relevant, and consistent content to draw in and to get clearly outline audience and to drive profitable customer action. By making helpful content that gives worth for your target consumers, you’ll work to have interaction these leads and facilitate build awareness for your brand. Brand awareness is one among the foremost necessary advantages of content marketing.

  • Social Media Marketing (SMM)

    social media marketing

Social media marketing can do be a good way for businesses to satisfy their objectives in terms of building brand equity, improving client service, reaching new clients and aggregation customer feedback. If firms will produce social media content that has worth to others, they will connect with customers during a profitable means.

  • Affiliate marketing

Affiliate marketing is the method of earning a commission by promoting different people’s (or company’s) product. You discover a product you prefer, market it to others (usually through your blog), and earn a bit of the profit for every sale that you just build.

  • Email marketing

Email marketing provides direct contact with clients and allows you to drive prospective customers to your website.It has been a pillar for any business attempting to generate sales via the internet. In a  few steps, you can provide updates, exciting news, reminders, etc. to your customers in a fraction of minutes.

Digital marketing tips will helps to reach local customers to your locally focused business.Digital marketing is essential for a small business and hoping to stay competitive. But in the case of a busy businessman the digital marketing tactics should focus on in your limited time is difficult. As a small business starter, it can be very hard to know to start when it comes to digital marketing. But it is required.

digital marketing tips for small businesses

 

Here are 7 very practical digital marketing tips for small business owners.

1. Optimize your website for mobile

With 85% of Internet users regularly browsing the web on a mobile device . Because of this Google’s recent decision to reduce the search engine ranking of websites that aren’t optimized for smaller screens. It is  important that your website is mobile friendly. You can check here if your website is considered mobile friendly by Google.

2. Manage your Facebook Ads through Ads Manager

If you’re looking Facebook for marketing, advertising is now important to achieve any kind of reach. And if you’re using Facebook Ads properly, i.e. testing various ads and segmenting your target market. So that maybe you’ll get better results using Ads Manager. Ads Manager is a free service and ad management tool from Facebook that is optimized for use in Google Chrome. The benefits of using Power Editor contain optimized bidding, easy to use custom audiences more specific device targeting and a central image library for your adverts.

3.Project your LinkedIn account and use for SEO

By putting arrows or bullet points near to your core skills or abilities can focus the clients easily. These are all helps to standout the profile from others. You can also customize the website links from your LinkedIn Profile to your website. Valuable back-links can add to your site.

4.Use auto-responders and thank email subscribers

The people sign up with your email newsletter or bulletin,it’s good to contact them immediately with thanks and make them to show you are committed to help. Email marketing tools, enable you to create multiple autoresponders , so you can send a custom made welcome email to subscribers –  with separate interests immediately they’ve signed up to your list.

5. Build awareness by using Twitter ads

Twitter ads might be helps to  just what you need. You can focus your promoted Tweets at the followers of your opponents, leading industry figures and media sites to either enchant new followers or get clicks to your website.

6. Go with ‘re marketing’ that works

‘re-marketing’ helps Advertising straightly to people you have a connection with. This  include visitors to your website, your email database, Twitter followers or followers of your Facebook Page. The major advertising tools offer re-marketing  including Google ads  and Facebook and it’s shows to offer higher returns than normal online advertising for lesser costs. The Constant Contact marketplace provides many tools that focus to make re-targeting your email contacts simply.

7. Blog for “long tail”

Website traffic comes from your old blog post.So make your life of post lengthy.

By following these 7 essential digital marketing tips for micro enterprises, your sales and benefits get bigger.

In a world where almost everything has gone digital, it’s important to keep up with and take advantage of technology, especially if you own a business. For your business to thrive, you need to get your hands on an effective marketing strategy and model to keep it relevant to the public. You have to maintain engagement with your customers in all aspects – digital or traditional. This is where an SEO digital marketing company comes in to help put your business on the map.

What is an SEO digital marketing company?

What then is an SEO digital marketing company? How is it different from traditional marketing agencies?

An SEO digital marketing company refers to a business that offers digital marketing solutions. These solutions include, but are not limited to, search engine optimization, social media campaign, and other digital marketing campaigns. It offers creative, innovative, and up-to-date solutions to achieve the client’s marketing goal. SEO digital marketing companies such as Web-Marketing-123 usually offer service and tool packages that cover the needs of the clients.

An SEO digital marketing company is responsible for ensuring that the client’s presence is felt across many different digital platforms, such as the World Wide Web, Facebook, emails, mobile apps, Internet TV and other video streaming services, and search engines. Its main purpose is to make sure the client appears on the top results and/or ranking on any digital platforms.

Products and services offered by top Dallas SEO digital marketing companies

Most SEO Digital Marketing Companies in Dallas, Texas, are known to offer a wide array of digital marketing products and services, which include the following:

● On-site SEO assessment
● Link building strategies
● Web design and development
● SEO services
● Social media advertising
● Pay-per-click advertising
● Content planning
● Content marketing

Questions you need to ask before hiring an SEO digital marketing company

Hiring an SEO digital marketing company to take care of your marketing needs requires careful understanding of the provider’s solutions, capabilities, and results. Reading reviews about an SEO digital marketing company as well as going through an in-depth study of the solutions they offer are the primary steps.

It’s also critical to ask the right questions when you sit down with them. These questions will help you assess further their true capabilities. Their answers will help you decide whether they can deliver to each of your marketing needs.

1. How will you improve my rankings?

This is perhaps one of the most generic but important questions related to SEO. It’s expected for an SEO digital marketing company to have a proven process to improve a client’s search engine ranking. This process should be flexible enough to cater to different client needs.

Be careful with companies espousing black hat techniques (purchasing low-quality links or using certain keywords to get a page to number one). These techniques are illegal and will put your site in trouble down the line.

2. Do you have samples of your writing?

Good SEO requires great content. The digital marketing company should be able to showcase a portfolio of their content and copywriting articles. This will help you assess whether their type of writing and content align with your company’s culture and marketing goals.

3. How do you optimize paid search campaigns?

Digital marketing companies should have a Google Partner Badge and the capability to offer services across different PPC (paid-per-click) platforms. In addition, they should have a process to effectively use these platforms as well as defined metrics for their reports and analysis, methods for reporting, etc.

4. What social media strategies do you offer?

A digital marketing company’s social media strategy solution can make or break a client’s first impression. This is because social media is by far the most relevant concern of clients nowadays.

The digital marketing company should be able to provide context on how it can take advantage of social media as an avenue to solve the client’s marketing needs. There should be an effective methodology in place to manage communities across many different social media platforms.

5. Do you have a web design portfolio?

A web design portfolio offers an overview of how creative and effective a digital marketing company is. It helps you assess their aesthetics and potential to deliver according to your preferences. It will also help you find out whether they’re capable of building flexible websites that work on different platforms by utilizing responsive design.

On top of these, the company should be able to walk you through their e-commerce services, maintenance, analytics, SEO application, and so on.

6. What do you think makes you stand out from the competition?

Perhaps one of the most general but critical questions to ask is how they stand out from their competition. This may sound cliché but an SEO digital marketing company’s ability to articulate its vision, mission, solutions, and results is an indicator of how capable the digital marketing company is. Their conversion rate numbers, month-over-month progress, and results, as well as their client feedback, should be consistently stable and positive.

Verdict

The products and services offered an SEO digital marketing company are all worth it depending on your marketing needs. There’s no one-size-fits-all solution, but SEO digital marketing companies in Dallas offer a broad range of end-to-end solutions that always deliver to client needs.

Instagram, the photo-sharing app is one of the fastest growing social media networks that has launched their stories feature in August 2016. The stories feature allows users to post photos, videos or even text that appears for 24 hours after posting. Instagram stories are interesting and fun and you can make them creative and interactive as you want. It provides followers reasons to engage with you and come back for more. Stories create greater brand awareness, engagement, and conversions. Most powerful brands today use Instagram stories to promote themselves and to builds audience. Have a look at the tips to do better on Instagram.

Instagram stories ideas

  1. Hold on Story Highlights

To make your stories available to viewers even after 24 hour periods, use “Add to highlights” feature and the stories will be accessible on your account in the highlights section. Instagram highlights allow the brands to curate stories so that the audiences can watch them at their convenience and makes your content evergreen. Highlights on Instagram is a way to attract your audience. You can showcase interviews of experts, photos of customers, use cases of your products.

  1. Use polls, Quizzes or Share Trivia

Poll feature in Instagram stories helps you engage your audience better. It helps to know better about their likes, preferences. This option helps you to craft content that resonates with an audience. When you ask about their opinions, you get great data and they will feel more valued and get connected to the brand.

  1. Support influencers

One of the great ways to promote your brand and products is by influencer marketing. Leverage your Instagram stories in you influencer campaigns. This can help you gain audiences and increases conversions by allowing consumers to discover the products.

How to support stories for influencer marketing?

  1. Share product videos or images with influencers and ask them to use them in their stories.
  2. Ask influencers to create the story that features the brand.

Consider working with micro-influencers if you are on a lower budget. They will help you to generate better ROI from influencer campaigns because working with micro-influencers is cost-effective and the management rates are higher than prominent influencers. Also, you need to work with more of them to reach more people. Influencers need to tag your brand in their stories. Ask them to insert a link to the website or to use the branded hashtag in their stories.

instagram stories ideas

For the success of the campaigns, you need to find relevant influencers in your niche. Make sure that they are expert in their field and have a good number of followers, engagement rate. Check their posted content to make sure their style and messaging align with your brand.

  1. Strength user-generated content

To build your audience and get more engagement on the stories to build user-generated content. Encourage followers to feature your products in their stories and to tag your brans in them. Also, offer some sort of incentives so that people are motivated to share their experiences using the products. Offer freebies or even chance to get featured on the Instagram page. User-generated contents promote the products without being pushy and help to build the credibility and to win the trust of your audience. Great user-generated content helps you to get connected with customers and is a great way to spread the word about the brand.

  1. Focus on spreading Personal Stories: People remains curious and likes to know how the things work. To tap into that curiosity, share stories about the brand or products, customer experiences or even employees. Personalize experience of viewers with behind-the-scene Stories that help you to humanize the brand and connect with audiences at the deeper level. Brand shares to make the audience feel special and more connected with the brand.
  2. Use videos along with the stories: Use of stories is increasing at a greater pace. Instagram provides a way to share videos that are recorded as well as live videos in stories. Live videos are a way to stand out from the crowd to get more visibility. Videos can showcase the products beautifully during promoting the product launches. Videos in stories are effective at boosting brand awareness while launching the new product. Create videos that are compelling and unique.
  3. Include Hashtags to your stories: Hashtags are a way to help the content get discovered by a wider audience. For creating good Instagram stories there is a need to time as well as effort. Hashtags ensure that they get the views they deserve. Users add customized hashtags to stories and this helps to expand the reach of the post, connects with the larger community.
  4. Story promotion In Instagram: Instagram allows users to run stories ads and they will show up in between stories from people they follow. It can be a single image or a video of a maximum of 15 seconds. An ad enables a brand to hold users attention. Promote Instagram stories to get discovered by audiences and to boost brand awareness.

Thus Instagram is a great platform to flourish the business. If you are not using it properly then you are missing out on a lot. Stories help brands to reach among more people and to increase engagement on Instagram and helps you to convert potential customers into actual ones. Have you made Instagram stories a part of marketing strategy, if not make it your part and experience the difference.