You might be familiar with SEO( Search Engine Optimization). Did you know adding video to your content can actually boost your SEO efforts?
What is Video Marketing?
Video Marketing is the practice of adding video to your website’s content to rank higher in search results and drive more traffic to your website. When used in the right way, video can be an extremely powerful marketing tool. We shall see some effective video marketing strategies that can help you boost your site traffic.
How does the video content work for your SEO?
- Video increases conversion rates
Pages with videos have shown more conversion rates. Users find videos to be more engaging, as watching a video needs less effort than reading a block of texts.
- Video lowers the bounce rate and increases dwell times
Adding a video to your page increases the dwell times, as the users tend to stay longer on your website while watching the video. Moreover, pages with video content generally get more conversions. This helps to lower bounce rates and also works in favor of your SEO.
- Video rich snippets increase visibility in the search results page
Adding video to your page opens the opportunity to be displayed in the “Videos” results in the SERP. It also helps in increasing your visibility by improving your page rankings in the search results page.
- Enhances the depth and quality of the content on the website.
Search engines like Google want to rank quality content that answers searchers’ queries and provides valuable information. Video content helps you provide visual information, which is more effective than adding large chunks of text.
- Video helps you earn more backlinks and social shares
More than 90% of people share videos, they think, are informative, entertaining, or relevant. Video marketing thus helps to earn relevant backlinks to your pages.
- Improves user experience
Video is a time saver for users. They don’t want to spend much time reading the content of the pages. On the other side, users watching the video on the page increases the dwell times, which gives a hint to the search engines that people are liking your content and are finding it useful. This helps to rank your site higher in the search results page.
Boost Your SEO with Video Marketing
Now that you are aware of the advantages of video SEO, we shall see some effective video marketing strategies to achieve better SEO
1. Create an “About Us” Video
Add a Company overview, or ‘About us’ video to give a brief introduction of your business, and embed it into your website or homepage.
2.Transcribe the Video
Video transcriptions help to provide search engine crawlers with an idea of what a video is about, thus giving a better understanding of the content.
3. Add SEO keywords to your video titles and descriptions
Keywords are the core schemes of developing an SEO Strategy. Video titles and descriptions should be compelling to drive clicks and consistency with content. They need to be objective and the content theme needs to be summarised for Google’s algorithms.
4. Promote the video
You can share your videos on social media, or directly via email campaigns. Promoting your video content will boost your SEO efforts and site traffic.
5. Make sure that your video thumbnail is an engaging one
Thumbnail is the first thing that the users see when your video is indexed. Therefore, it is the most crucial part to be taken care of while promoting a video. The thumbnail of your video should be compelling, and relevant enough to make the users click on the video.
6. Don’t Embed the same video on multiple pages
Adding the same video in multiple pages of your website is awful! It gives a sense of lack of relevant content to the users. When you embedded the same video on multiple pages, it is like, your pages are competing against each other.
7. Be consistent.
Consistency and dedication is the key to Digital Marketing. Concentrate on ranking not just for one keyword, but numerous relevant keywords that match your customers’ search intent.
8. Include Testimonial Videos in your website
People respond to other real people. And testimonial videos are a nice way to show potential customers that you’re trustworthy and great to work with. You can either interview real customers on camera or compile quotes from reviews you’ve received online.
9. Encourage Likes & Comments
Encourage users to like and comment on video content by creating a compelling call-to-action.
10. Create Video Sitemaps
Creating a video sitemap is an excellent way to help Google find and understand the video content on your site
11. Make your website Mobile Friendly
Generally, there is more web traffic through mobile devices than through desktops. You’re missing out on a huge audience if you don’t optimize for mobile. Ensure that your website is responsive and that you are uploading videos to sites like YouTube and Vimeo.
Boost your SEO ranking with video marketing
Video content is becoming increasingly popular and keeping up to date with what’s new, trending and the user intent will be key to being one step ahead of your competitors and achieving your goals. The key takeaway is to always create quality content that drives more traffic and views to your websites and channels.
Get in touch with us to find out how you can get the most out of your video content strategies.