How to use Reddit for Digital Marketing Promotion & SEO

How to use Reddit for Digital Marketing

This post describes the How to use Reddit for Digital Marketing. Reddit seems to be buzzing everywhere – it regularly comes in headlines, you hear your friends talking about it, it seems to be quite popular with Obama and even Bill Gates; but what exactly is Reddit?
Well, it is an online social media community wherein members and users vote on the content. Reddit has sub-communities – they call it subreddits. This can be created by any user who is independent and is controlled by volunteers. Links are submitted by reddit users and thus vote on which discussions or stories are more important. Reddit is open to all – anyone can join or participate.

Reddit seems to be a platform which is growing by the minute and has a good technical audience. IAmA is the most popular one – here the user can post Ask Me Anything’s or AMA’s which are open to all and the comment system can be used for questions or answers. This being said, Reddit needs a good deal of commitment and maybe isn’t for all. But if you expect to connect to a technical audience, to understand their requirements, how you can be of help and so on – then maybe this is for you. How to use Reddit for Digital Marketing

Some pointers on how to use Reddit

Here we have given you some suggestions on how you could connect with your customers using Reddit –
•    Frequent Reddit – You could try joining this community, try and ask questions and also take part in AMAs. If you think you are ready and understand it well then you can start with your own AMA. Just like in other social communities, in Reddit, you get more out of these experiences only if you give more. Hence, it is also a good idea that you engage in other AMAs and only then start your own.
•    Be real – You need to be real. It shouldn’t feel like it’s a robot taking part in the AMA. Do not use jargon or marketing language. Bring in people who are knowledgeable and those who can respond fast.
•    Be prepared – All questions needs to be answered and acknowledged. It’s possible that you may not know the answer – but that’s fine. Do not try and change the conversation; that could backfire.

Reddit for Beginners

How to use Reddit For Digital MarketingEveryone needs to begin somewhere. So if you are not familiar with Reddit it’s perfectly ok. All you need to do is spend some time so you will get used to it. Check it out at least once in a day. Find out how the content moves around. Get into the comment threads and find out what people are currently into.

•    Come to think of it Reddit is quite self-referential. You might see something that you don’t understand or feel that it doesn’t make sense. Well, it’s possible that it is referencing a feature of the Reddit culture – a meme or a previous post. Usually you should be able to make out the reference point right in the comments. Those who need clarification would upvote commenters who are capable of explaining things and thus bring up the value of the thread.

•    Comments are the most important in this site. But if something has been upvoted to the top or front page, it doesn’t mean that it is legitimate. If it has been there for long then it is quite possible that the top comment is a user who is questioning the article or cites opposing sources. Hence unlike Twitter or Facebook, this community is very much capable of self regulation.

Some terms used in the Reddit world

Multireddits – These subreddits can be grouped up in customizable ways – these are called multireddits. It is through them that users would be able to navigate the communities that they choose and need not be weighed down by the domineering front page. They would come as an expandable sidebar and can be created quite easily if you just click on the ‘create’ button and enter the subreddits that you want. You would also be able to see other user public multireddits and if you like them so much, then you can also make a copy for your sidebar.

What are Upvoting, Downvoting and Scores

When you log into Reddit, you can upvote or downvote on items and thus help in determining their ranking. On each item, you get only one vote but it can be changed later. The numbers which come between the up or down arrows are the submission scores – that is the upvote numbers minus the downvote numbers.

What is Karma?

Reddit Karma is just an accrual of goodwill which you get when other users see your comments or posts and upvote them. A good amount of Karma gives you more value in the community. There are two kinds of Karma – links or comments. Your user profile displays both on the up right hand corner and it is pretty much like a badge of honor.

How can you use Reddit to promote your business?

Marketing is not something that is taken lightly. That being said, brands like Xbox and Redbull are on this network and this is because of their potential. So before you start promoting your business, please do have a look at the following tips.

Get familiar with the Reddit users

How to use Reddit for Digital Marketing blog page is useful for viewers. You need to make up a profile which is genuine and open up your observation skills. Find out what is happening that is relevant to your brand. Keep your ears open, listen to conversations, find out where you can contribute and on which topics. Apparently, it has been seen that most of the redditers are liberal. Also, that a Reddit user generally spends more than 13 minutes on the site. Hence, such users are quite engaged with the platform content and might be quite open to your branded communications too. If this particular group can fall into your audience that you target, then Reddit would be a great choice for your marketing strategy.

Build up a Genuine Reddit Profile

Your presence might be marketing oriented, but to avoid any suspicion you have to create a profile which feels and looks real. If a Redditer gets the slightest idea that you are a marketer, they would surely monitor your posting history and try to find out whether your purpose of being there is to promote your business. This is why you need to avoid being too promotional and have to be smart by it. You need to be there in different subreddits and be lively in these groups. Whenever, you share any link to other sites or content you need to keep your high quality in mind. This is the only way you get great karma points. Accumulate them and then post content which is branded. You need to be patient and wait to post. Think that you need to bring in value to the community.

What to post on Reddit?

Now you are ready to post – you need to choose between two kinds of posts –

•    Link posts which would send users to an outside site.

•    Text posts which are on Reddit itself.
It has generally been seen that if you go for link posts it could enhance the traffic to your website. But if you are looking to building links or you want to boost your brand then you need to go for text posts. If you go for text posts, then you need to ensure that you submit them to the appropriate subreddits. All your content needs to be relevant, bring in insight and try and educate users towards your topic. Make it interesting and link to various resources.

Choose the appropriate subreddit – You have two choices when you need to choose the right subreddit for your post.

•    Opt for a niche subreddit which has a limited number of engaged users. Your advantage would be that these kinds of users are usually easy to convert.

•    This being said, you can also do your posting in large subreddits which would attract large numbers of users. You may not get many conversions here, but you would get lots of traffic.
For your post to be seen you need to take a little effort. You need to target the apt community. Use humor – it seems that redditors have a fondness for wit. Post or comments which seem insincere do not last long at all.

Do not get banned – If you look like a spammer or marketer to Reddit communities you would get banned very easily. So do not be too promotional. Do not use too many links that would connect to other websites. You might be tempted to submit same comments to various subreddits. That is best avoided. Also never ask for upvotes at all. Never share any sensitive or illegal information. If you like this post on how to use reddit for digital marketing share with your followers in twitter linkedin and other social media networks.

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Digital Marketing Tools that Helps Grow your Business

Digital marketing is an important term for marketing of products and services through the internet with using digital technologies. Digital marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, are becoming more and more common in our advancing technology. There are so many digital marketing tools, each of them has its own unique features.

The most important fact is that these digital marketing tools will make your job easy. There are so many free and paid digital marketing tools, which companies and managers use for their own growth in search rankings, social media influence, and traffic. Here I have pointed out some tools which every digital marketing manager must have in their stash.

Monitoring and sharing tools

#Hootsuite

Digital marketing tools- Hoot suiteHootsuite is used for managing social media. HootSuite was launched back in 2008 by Ryan Holmes through his digital services agency, Invoke media. It helps you keep track and manage your social network channels. It can enable you to monitor what people are saying about your brand and help you respond instantly. It can manage facebook, Twitter, LinkedIn, Google plus, WordPress and foursquare all from one place. The free version works well for many businesses and that’s a small budget companies. HootSuite has four paid versions, Financially good companies can approach this paid version.

#TweetDeck

Tweetdeck is most powerful twitter tool for tracking,organizing, and engagement everywhere. It is a popular tool for Digital marketing tools-Tweet Deckboth individuals and businesses to manage their twitter account in deep. The tool allows you to post and schedule to your tweeter account. It is totally a free accessible tool, with no limits to the twitter account we used. It allows you to stream some advanced feed, such as the feed of a specific user or feed of trending content.

#Social Clout

It assembles relevant conversations from the social web, blogs etc. It helps to Digital marketing tools-Social Cloutmonitor your brand across social media.It is a good tool to know the user’s view about your brand and also you can adjust your post according to audience interests.It will lead to increase the social interaction.

Social Media Automation Tools

#Social OomphDigital marketing tools-Social Omph

Social oomph is an important tool for social media management with the greatest automation feature. If you post a content on your social media platforms.  But none of your fan or followers didn’t see this after you initially shared it. You can add it to your  queue and this queue you have to specify how often you want content shared.

#Zapier 

Zapier is a tool, helps you to connect easily to web apps you use, making it easy toDigital marketing tools-Zapier do tedious tasks and also save time. You can connect any of integrated apps together to make your own automation, this automation is achieved by mixing trigger with actions that are available on your favorite app. It is very quick and easy to set up you don’t need to be a developer.

#BufferDigital marketing tools- Buffer

Buffer is a free digital marketing tool, allow you to easily plan and schedule your social media activity for a day, week,month or year as your wish. You can set a particular time for publishing your content.

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