Comparison Between Digital Marketing vs Traditional Marketing

Digital marketing VS Traditional marketing

With the digital marketing vs. traditional debate going on, let us check which one is most suitable for the marketing and promotion of your business or services. digital advertising vs. traditional advertising would seem like a tough decision to make, but these points will help you make up your mind to a decision which one is more convenient

What is Traditional marketing ??

Traditional marketing is the standard modes of marketing that have been used since the beginning of marketing and advertisements. This includes:

Television Ads
Newspaper Ads
Radio
Flyers and billboards by the roads and highways
Ads in related weekly magazines

What is Digital marketing ??

Digital or online marketing is the marketing mode applied all of the globes. It is proved that the era of the internet will have its influence on everyone’s life

Digital marketing includes :

Social media like Facebook, Twitter, or Instagram.
Business networking sites like LinkedIn.
Promotional ads via emails.
Paid pop-ups.
Blogs

Digital marketing vs tradtional marketing

1. Real-Time Result

Digital or online marketing gives quick results but in the case of traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. In this battle of traditional vs. online marketing, online marketing always wins

In Digital Marketing You can see everything in real time including:

A number of visitors
The most active time of the day
Conversion rates
Bounce rates
traffic generation
buying behavior
relevant audience

When you have the result in real time, we don’t want to waste the time to take action

2. Brand Development

Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into series consideration in comparison to digital marketing vs traditional marketing brand title digital advertising gives rise to. This is because traditional marketing has limited space in branding. Digital marketing wins this category every time. in the online platform, we can introduce our brand via social media which can give more social engagements

3. Quicker publicity

Very much due to the real-time results of Digital marketing, we can achieve quicker publicity. In the case of traditional marketing, it’s not quickly achievable. because it is a slow process

4. Easy Analytics

With online marketing, you can quickly know what is working for you and what isn’t via Google Analytics. You can analyze the inbound traffic, bounce rate, conversion rate, profit, and the general trend of the interested audience, all in real time

In traditional marketing analyze the market is not so easy when we comparing to digital marketing. because we get an exact report of market analytics using tools like google analytics but in traditional marketing, it’s not possible we have to wait until when the report is to be finish

5. Reduced cost

Using digital marketing tactics is the best cost-effective way to market our business. SEO, content marketing, and social media engagement take time to work their magic.but in traditional marketing we have to invest in banners, notice paper, flex boards, etc which is comparatively higher than digital marketing and less result giving to

6.Higher exposure

Now, we can’t claim that a television ad or an advertisement in every newspaper in town is going to cover the majority of the population. Any kind of traditional advertisement is narrow to a certain locality. Whereas online advertisement reaches out to the entire world so you are missing out on nothing.

Now that we go through the comparison between digital marketing and traditional marketing revealed for us, we can agree that online marketing wins. However, traditional marketing is still familiar with the audience that is itself still traditional. Therefore, a smart mix or comparison between digital marketing and traditional marketing enabled by good analytics of digital advertising vs. traditional advertising statistics will get your brand in high reach

April 30, 2019/by Hamzad

Advertising, Branding, Digital Marketing, Social Media Management, Tools, Video, video walls

5 Ways Video Walls Can Improve Your Marketing Efforts

Video Walls Can Improve Your Marketing

Here we are given you an idea about Video Walls Can Improve Your Marketing Efforts. Running a business and making a profit has become so difficult with this high competition. Business owners have to put in extra efforts to capture the attention of customers, get them to buy their products and finally carry home some profit. However, all hope is not lost as technology is continuously coming on-board to make things a little easier.

Video walls are the latest trend in online marketing consisting of monitors placed in a wall for video or image adverts. Video Walls Can Improve Your Marketing efforts. They are placed in areas with high traffic of people including busy streets and shopping malls.

Here are 5 ways marketing technology can improve your marketing efforts.

Flexibility

One of the most notable features of video walls is flexibility. If you don’t like anything and would like to change, it is only a click of a button away. You don’t have to incur extra costs such as printing new banners like in the traditional methods. If you have to launch a new product or change the brand, you can do it as soon as possible and still keep your clients hooked. As soon as you learn what your customers want, you can easily change the video content and avoid losing loyal customers.

Portability

When you need to change the location of your business or open a new branch, video walls offer you the liberty to do so without any trouble. Moreover, you don’t necessarily need to move the erected wall from its original location; all you can do is display it in another location. You need to have an experienced team in assembling and disassembling of the tools required. Thus Video Walls Can Improve Your Marketing efforts.

Cost-effective

The goal of every business is to spend less, but earn more. With video walls, that’s possible because of its cost-effective nature. You don’t have to change them from time to time which means additional expenses. Video walls have a very long lifespan with an average LCD monitor going for up to ten years. This will keep your marketing drive running for a long time, and you will only need to focus on creating new videos. This is another way that Video Walls Can Improve Your Marketing efforts.

Differentiation

With the high competition in the business environment, your business needs to be unique to have a competitive advantage. Not many businesses use video walls for their marketing campaigns because they lack the resources, experience and the creativity required in creating the videos. If you get the resources and an expert to do the work, you will easily differentiate your business the competitors. Thus Video Walls Can Improve Your Marketing efforts.

They easily attract customers

Video walls come in giant full-screen visuals that are captivating and bold hence easily capture the attention of your clients. They are also non-intrusive so customers won’t feel like the advert is invading their space. You, however, need high-quality videos and high image resolution to attract the audience without boring them. This sets them apart from other adverts such as TV commercials which have become so common and are very annoying.

If your business is still struggling to get clients through the traditional marketing efforts, then you’re being left behind. It’s high time you embrace video walls which is the latest technology that is sure to improve your marketing efforts and reach a wide audience at a minimum cost. Thus Video Walls Can Improve Your Marketing efforts.

You can read about our previous post related to digital marketing VS Traditional marketing here.

April 26, 2019/by Brahmadas R

Advertising, Content Marketing, Digital Marketing, Google Analytics, Internet Marketing, Lead Generation, Online Marketing, SEO, SEO Tools, Tools

Tips to Boost Your Lead Generation Marketing Efforts For Your Roofer Plumber HVAC Contractor Business

Long gone are the days when you could rely on your neighbors and friends to spread the word about your local contractor business for roofing, plumbing, and air conditioning needs. With the Internet nowadays, you need to have a strong online presence in order to get good leads for your company. Lead generation marketing is the strategy you need in order to attract potential clients to your business effectively. Here are tips to boost your company’s lead gen marketing efforts:

1. Design a very attractive website for your contractor business.

Today, customers and potential clients are increasingly dependent on the Internet. For their roofing, plumbing or HVAC needs, the quickest way to find a service provider would be to take out their smartphones or fire up their laptops and then search the Internet for the nearest supplier.

This means that your website has the potential to serve as your 24/7 digital business card. Your credibility and initial image heavily rely on how you present your business on the Internet. On most occasions, this is the first time that your potential customers would be introduced to your brand. You have to make the first look as impressive as possible.

A well-designed website can do wonders for your online presence. You have to make sure that you showcase all the required information for your customers in order for them to be able to reach you immediately: your office address, email address, and contact numbers.

Make it easy for users to navigate through your website, whether they’re using a laptop or on their mobile phones. When it’s very easy to load your website, you capture your target market. In addition, strategically place call-to-action or CTA links or buttons on your site. An example of an attractive CTA is, “Find out how you can save on your next plumbing project.” When your potential client clicks on this CTA link, you’re able to get their important information such as their name, location, and email address. Easily, you get a lead whom you know is interested in your company.

2. Hire a good lead generation marketing expert to work on your company’s website.

As you’re the expert in roofing, plumbing, and HVAC, you need a professional to handle the lead generation for your website. Contact a reliable lead generation marketing expert such as ippeileads.com – plumber contractor to effectively strategize your online movements and to give your company the maximum possible online exposure and traffic. Having an expert service provider do this for you will give you peace of mind and confidence. Also you can focus on the critical operations of your company.

3. Be sure to showcase your contractor expertise on your website.

As the customer’s initial peek at your roofing, plumbing, and HVAC business operations, your website should have a detailed display of your services. Dedicate separate tabs for the services you offer. You may also show your previous projects in order for them to see your level of expertise and wide range of experience.

4. Keep your website updated with expert content related to your business.

Make the most out of your knowledge and experience in the industry by putting up blog posts and videos relating to your field of expertise. Writing and publishing attractive topics and videos about your projects and tips can drive traffic and potential customers to your site through Internet searches and social media shares. When potential clients see you as a credible service provider in roofing, plumbing, and HVAC services, they’re more likely to hire you.

5. Make sure your website utilizes search engine optimization (SEO) strategies.

Your published content and your industry experience aren’t the only things that will help attract clients. Another critical variable is your ranking on search engine results pages. Users rarely scroll down and flip pages on Google search results. They’ll usually click on the first few links that are shown.

In order for your website to come out as one of the top options when clients search online, you’ll have to use SEO strategies. Part of this is incorporating relevant keywords and quality back links. Which your lead generation marketing strategist can likewise help you with.

Regularly update your blog and video content in order to keep your website interesting to readers and potential customers. You have to aim for the first page of the results, with a higher spot on the list. When your website link is displayed as on the top, you’ll get better chances of being visited by potential leads.

Conclusion

Meet your clients where they are, which nowadays, is online. Don’t be daunted by all the technology that you have to muddle through. Lead generation marketing specialists can guide you through the whole process. And can help you succeed with getting strong leads that will boost your business.

April 24, 2019/by Brahmadas R

Digital Marketing, Internet Marketing, SEO, Social Media, Social Media Optimization

Different Types Of Online Marketing

The 2 main types of digital marketing are online and offline marketing. Offline marketing involves things like radio, television and phone advertising, online marketing is of 7 major categories:

Different Types Of Online Marketing Techniques

Search engine optimization (SEO)
Search engine marketing (SEM)
Pay-per-click advertising (PPC)
Content marketing
Social Media Marketing (SMM)
Affiliate marketing
Email marketing
Search engine optimization (SEO)

SEO is the advance process of optimizing your web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers and this helps in getting higher rank in SERPS.

Search engine marketing (SEM)

SEM or Search Engine Marketing is the process of gaining traffic on the website by purchasing ads on search engines. Google AdWords is the most popular paid search platform used by search marketers, followed by Bing Ads.

Pay-per-click advertising (PPC)

Google AdWords or Pay-Per-Click is Google’s form of online advertising. Advertisers bid on “trigger” words and phrases that prompt their ads to show in sponsored search results. Advertiser pay a fee every time someone clicks on one of their ads. Commonly, SEM and PPC advertising are moves out through search engines, who charge advertisers a predetermine amount every time their ad is clicked.

Content marketing

Content marketing is mainly a type of strategic marketing approach which involves creating and distributing valuable, relevant, and consistent content to draw in and to get clearly outline audience and to drive profitable customer action. By making helpful content that gives worth for your target consumers, you’ll work to have interaction these leads and facilitate build awareness for your brand. Brand awareness is one among the foremost necessary advantages of content marketing.

Social Media Marketing (SMM)

Social media marketing can do be a good way for businesses to satisfy their objectives in terms of building brand equity, improving client service, reaching new clients and aggregation customer feedback. If firms will produce social media content that has worth to others, they will connect with customers during a profitable means.

Affiliate marketing

Affiliate marketing is the method of earning a commission by promoting different people’s (or company’s) product. You discover a product you prefer, market it to others (usually through your blog), and earn a bit of the profit for every sale that you just build.

Email marketing

Email marketing provides direct contact with clients and allows you to drive prospective customers to your website.It has been a pillar for any business attempting to generate sales via the internet. In a few steps, you can provide updates, exciting news, reminders, etc. to your customers in a fraction of minutes.

March 25, 2019/by Anol

Digital Marketing, SEO

Digital Marketing Tips For Small Businesses

Digital marketing tips will helps to reach local customers to your locally focused business.Digital marketing is essential for a small business and hoping to stay competitive. But in the case of a busy businessman the digital marketing tactics should focus on in your limited time is difficult. As a small business starter, it can be very hard to know to start when it comes to digital marketing. But it is required.

Here are 7 very practical digital marketing tips for small business owners.

1. Optimize your website for mobile

With 85% of Internet users regularly browsing the web on a mobile device . Because of this Google’s recent decision to reduce the search engine ranking of websites that aren’t optimized for smaller screens. It is important that your website is mobile friendly. You can check here if your website is considered mobile friendly by Google.

2. Manage your Facebook Ads through Ads Manager

If you’re looking Facebook for marketing, advertising is now important to achieve any kind of reach. And if you’re using Facebook Ads properly, i.e. testing various ads and segmenting your target market. So that maybe you’ll get better results using Ads Manager. Ads Manager is a free service and ad management tool from Facebook that is optimized for use in Google Chrome. The benefits of using Power Editor contain optimized bidding, easy to use custom audiences more specific device targeting and a central image library for your adverts.

3.Project your LinkedIn account and use for SEO

By putting arrows or bullet points near to your core skills or abilities can focus the clients easily. These are all helps to standout the profile from others. You can also customize the website links from your LinkedIn Profile to your website. Valuable back-links can add to your site.

4.Use auto-responders and thank email subscribers

The people sign up with your email newsletter or bulletin,it’s good to contact them immediately with thanks and make them to show you are committed to help. Email marketing tools, enable you to create multiple autoresponders , so you can send a custom made welcome email to subscribers – with separate interests immediately they’ve signed up to your list.

5. Build awareness by using Twitter ads

Twitter ads might be helps to just what you need. You can focus your promoted Tweets at the followers of your opponents, leading industry figures and media sites to either enchant new followers or get clicks to your website.

6. Go with ‘re marketing’ that works

‘re-marketing’ helps Advertising straightly to people you have a connection with. This include visitors to your website, your email database, Twitter followers or followers of your Facebook Page. The major advertising tools offer re-marketing including Google ads and Facebook and it’s shows to offer higher returns than normal online advertising for lesser costs. The Constant Contact marketplace provides many tools that focus to make re-targeting your email contacts simply.

7. Blog for “long tail”

Website traffic comes from your old blog post.So make your life of post lengthy.

By following these 7 essential digital marketing tips for micro enterprises, your sales and benefits get bigger.

March 20, 2019/by Khaleel

Digital Marketing

Hiring Dallas Texas SEO Digital Marketing Companies: Are Their Products and Services Worth It

In a world where almost everything has gone digital, it’s important to keep up with and take advantage of technology, especially if you own a business. For your business to thrive, you need to get your hands on an effective marketing strategy and model to keep it relevant to the public. You have to maintain engagement with your customers in all aspects – digital or traditional. This is where an SEO digital marketing company comes in to help put your business on the map.

What is an SEO digital marketing company?

What then is an SEO digital marketing company? How is it different from traditional marketing agencies?

An SEO digital marketing company refers to a business that offers digital marketing solutions. These solutions include, but are not limited to, search engine optimization, social media campaign, and other digital marketing campaigns. It offers creative, innovative, and up-to-date solutions to achieve the client’s marketing goal. SEO digital marketing companies such as Web-Marketing-123 usually offer service and tool packages that cover the needs of the clients.

An SEO digital marketing company is responsible for ensuring that the client’s presence is felt across many different digital platforms, such as the World Wide Web, Facebook, emails, mobile apps, Internet TV and other video streaming services, and search engines. Its main purpose is to make sure the client appears on the top results and/or ranking on any digital platforms.

Products and services offered by top Dallas SEO digital marketing companies

Most SEO Digital Marketing Companies in Dallas, Texas, are known to offer a wide array of digital marketing products and services, which include the following:

● On-site SEO assessment
● Link building strategies
● Web design and development
● SEO services
● Social media advertising
● Pay-per-click advertising
● Content planning
● Content marketing

Questions you need to ask before hiring an SEO digital marketing company

Hiring an SEO digital marketing company to take care of your marketing needs requires careful understanding of the provider’s solutions, capabilities, and results. Reading reviews about an SEO digital marketing company as well as going through an in-depth study of the solutions they offer are the primary steps.

It’s also critical to ask the right questions when you sit down with them. These questions will help you assess further their true capabilities. Their answers will help you decide whether they can deliver to each of your marketing needs.

1. How will you improve my rankings?

This is perhaps one of the most generic but important questions related to SEO. It’s expected for an SEO digital marketing company to have a proven process to improve a client’s search engine ranking. This process should be flexible enough to cater to different client needs.

Be careful with companies espousing black hat techniques (purchasing low-quality links or using certain keywords to get a page to number one). These techniques are illegal and will put your site in trouble down the line.

2. Do you have samples of your writing?

Good SEO requires great content. The digital marketing company should be able to showcase a portfolio of their content and copywriting articles. This will help you assess whether their type of writing and content align with your company’s culture and marketing goals.

3. How do you optimize paid search campaigns?

Digital marketing companies should have a Google Partner Badge and the capability to offer services across different PPC (paid-per-click) platforms. In addition, they should have a process to effectively use these platforms as well as defined metrics for their reports and analysis, methods for reporting, etc.

4. What social media strategies do you offer?

A digital marketing company’s social media strategy solution can make or break a client’s first impression. This is because social media is by far the most relevant concern of clients nowadays.

The digital marketing company should be able to provide context on how it can take advantage of social media as an avenue to solve the client’s marketing needs. There should be an effective methodology in place to manage communities across many different social media platforms.

5. Do you have a web design portfolio?

A web design portfolio offers an overview of how creative and effective a digital marketing company is. It helps you assess their aesthetics and potential to deliver according to your preferences. It will also help you find out whether they’re capable of building flexible websites that work on different platforms by utilizing responsive design.

On top of these, the company should be able to walk you through their e-commerce services, maintenance, analytics, SEO application, and so on.

6. What do you think makes you stand out from the competition?

Perhaps one of the most general but critical questions to ask is how they stand out from their competition. This may sound cliché but an SEO digital marketing company’s ability to articulate its vision, mission, solutions, and results is an indicator of how capable the digital marketing company is. Their conversion rate numbers, month-over-month progress, and results, as well as their client feedback, should be consistently stable and positive.

Verdict

The products and services offered an SEO digital marketing company are all worth it depending on your marketing needs. There’s no one-size-fits-all solution, but SEO digital marketing companies in Dallas offer a broad range of end-to-end solutions that always deliver to client needs.

December 20, 2018/0 Comments/by Brahmadas R

Digital Marketing, Social Media

Instagram stories

Instagram, the photo-sharing app is one of the fastest growing social media networks that has launched their stories feature in August 2016. The stories feature allows users to post photos, videos or even text that appears for 24 hours after posting. Instagram stories are interesting and fun and you can make them creative and interactive as you want. It provides followers reasons to engage with you and come back for more. Stories create greater brand awareness, engagement, and conversions. Most powerful brands today use Instagram stories to promote themselves and to builds audience. Have a look at the tips to do better on Instagram.

Instagram stories ideas

Hold on Story Highlights

To make your stories available to viewers even after 24 hour periods, use “Add to highlights” feature and the stories will be accessible on your account in the highlights section. Instagram highlights allow the brands to curate stories so that the audiences can watch them at their convenience and makes your content evergreen. Highlights on Instagram is a way to attract your audience. You can showcase interviews of experts, photos of customers, use cases of your products.

Use polls, Quizzes or Share Trivia

Poll feature in Instagram stories helps you engage your audience better. It helps to know better about their likes, preferences. This option helps you to craft content that resonates with an audience. When you ask about their opinions, you get great data and they will feel more valued and get connected to the brand.

Support influencers

One of the great ways to promote your brand and products is by influencer marketing. Leverage your Instagram stories in you influencer campaigns. This can help you gain audiences and increases conversions by allowing consumers to discover the products.

How to support stories for influencer marketing?

Share product videos or images with influencers and ask them to use them in their stories.
Ask influencers to create the story that features the brand.

Consider working with micro-influencers if you are on a lower budget. They will help you to generate better ROI from influencer campaigns because working with micro-influencers is cost-effective and the management rates are higher than prominent influencers. Also, you need to work with more of them to reach more people. Influencers need to tag your brand in their stories. Ask them to insert a link to the website or to use the branded hashtag in their stories.

For the success of the campaigns, you need to find relevant influencers in your niche. Make sure that they are expert in their field and have a good number of followers, engagement rate. Check their posted content to make sure their style and messaging align with your brand.

Strength user-generated content

To build your audience and get more engagement on the stories to build user-generated content. Encourage followers to feature your products in their stories and to tag your brans in them. Also, offer some sort of incentives so that people are motivated to share their experiences using the products. Offer freebies or even chance to get featured on the Instagram page. User-generated contents promote the products without being pushy and help to build the credibility and to win the trust of your audience. Great user-generated content helps you to get connected with customers and is a great way to spread the word about the brand.

Focus on spreading Personal Stories: People remains curious and likes to know how the things work. To tap into that curiosity, share stories about the brand or products, customer experiences or even employees. Personalize experience of viewers with behind-the-scene Stories that help you to humanize the brand and connect with audiences at the deeper level. Brand shares to make the audience feel special and more connected with the brand.
Use videos along with the stories: Use of stories is increasing at a greater pace. Instagram provides a way to share videos that are recorded as well as live videos in stories. Live videos are a way to stand out from the crowd to get more visibility. Videos can showcase the products beautifully during promoting the product launches. Videos in stories are effective at boosting brand awareness while launching the new product. Create videos that are compelling and unique.
Include Hashtags to your stories: Hashtags are a way to help the content get discovered by a wider audience. For creating good Instagram stories there is a need to time as well as effort. Hashtags ensure that they get the views they deserve. Users add customized hashtags to stories and this helps to expand the reach of the post, connects with the larger community.
Story promotion In Instagram: Instagram allows users to run stories ads and they will show up in between stories from people they follow. It can be a single image or a video of a maximum of 15 seconds. An ad enables a brand to hold users attention. Promote Instagram stories to get discovered by audiences and to boost brand awareness.

Thus Instagram is a great platform to flourish the business. If you are not using it properly then you are missing out on a lot. Stories help brands to reach among more people and to increase engagement on Instagram and helps you to convert potential customers into actual ones. Have you made Instagram stories a part of marketing strategy, if not make it your part and experience the difference.

November 13, 2018/0 Comments/by Ancy

Digital Marketing

How To Do Digital Marketing For Travel Industry?

The travel industry has been transformed as a result of digitization and now the whole industry has coped with the changes. The industry that has affected the digital development is travel and tourism. We can see and experience that travel as well as lodging or accommodation industry is the one that use digital marketing techniques to engage communities and make sure their clients have the possible breakout.

To perform well and to gain competitive benefits travel industry are eagerly looking for unique ways to reach the audience. Nowadays we use computers, laptops, mobiles etc to acquire information regarding the tourist industry that includes travel, food, and related activities.

We can see the top-notch industries in the top results of SERP .Thus, keep in mind that digital marketing is the way to reach the large audience in a quick way at the lower cost. Digital marketing channels help customers via online. Digital marketing for travel creates a large boom for the audience that can be through an article, audio, email, and video. Let us see some tips on how to conduct digital marketing for travel industry

1.Impact of SEO on User’s decision

We know that, if we search for a particular keyword we will click on the top result of SERP. Thus we know that page rank at the top of SERP is very important. However, Google algorithms decide which website will rank on the SERP thus it is necessary to optimize the website continuously. Keywords on your website need to be used to increase the importance of your website.

2.The relevance of Social Media

Traditional communication has been replaced by the involvement of social media. Let us see an example when we travel we look for reviews, posts, pictures etc. Thus it is very clear that travel industries take advantage of social media networking tools to enhance business at the very low cost that helps to generate the public interest.

3.Increased number of mobile users

We can see that most of the business travelers use the smartphone during the trip planning process . they do online research before making any decision relating to travel. This indicates that a lot of people access the internet through phones . it is very important and necessary to have a responsive website. So in order to make the traveling process easy for the audience, travel professionals, hotel owners have turned to digital marketing agencies. Most of the companies adopt digital marketing strategy to quickly reach their target audience.

Statistics Of Digital Marketing For Travel Industry

Travel and tourism industry is changing very fastly. Let us keep an eye at the upcoming trends of digital marketing for travel industry in India.

1.To maximize revenue go for Online Bookings

Still, many tour companies work with traditional methods for daily management so the users who are using the digital medium are not able to come across the services they are searching in the online channel.

There is a surge in bookings after the implementation of online booking system.
Most of the traveler’s book hotels for the same day via the mobile device.

There are travelers who want to book tours and activities connected to it online and most of the tour and travel operators are not ready to provide the service.

2. Enhance the online Reputation

95 % people read reviews prior to booking.
Most users usually refer reviews before making a decision.
The majority prefer for summarized review but about 60% prefer reading full-text reviews.

Therefore it is very important to build up the online presence of your company and to build positive reviews.

3. Businesses who have mobile-optimized sites are the real winners

Mobile bookings on travel and tourism have grown drastically. 50% of users visit the site through phone or tablet. About 45% of travelers use mobile devices to book pre-trip activities. Since the number of users who use internet and mobiles are increasing it is very important to use responsive booking system and website builder. Make sure you have a mobile-optimized template with great UX with great UI design with good loading speed.

Social Media Statistics Of Travel Industry

1.Entry of Social media in the travel industry

Most people posts pictures while traveling in the social media’s like WhatsApp, Facebook. Twitter users create positive vibes for the mentioned brands by sharing travel experiences. It is advisable not to try out hands-on every social media channel. Find where your target users are active. If there does not exist your target audience don’t jump to a social network.

2. Best toolbox for marketing is visuals and videos

Photos have a great influence on the travelers. We need to think out of the box to stand out in the tourism industry. For a travel agency, it is very important to place compelling visuals. Videos account for two-thirds of consumer internet. It is best to try out videos. If the first video doesn’t gain transaction even then stick to the videos and you will surely receive the feedback.

Travel Industry Trends

The travel industry has transformed into a digital sector since the business and leisure travelers are making the travel arrangements using the internet. Trends that are rocking in the travel industry is listed below, understand and capitalize on them:

1.Social Media’s Influence

Social media has a great influence on the travel industry. Most of the travelers say that social media changes their travel plans and the majority of travelers suggested that they like to book a trip from the company liked by their friend rather than a conventional Facebook ad.

2.Recommendations from friends have a great influence

Majority spent 30 minutes in reviews before booking. This implies that bad reviews need to be dealt with carefully and the complaints need to be addressed patiently and politely. If you are ready to go an extra mile with the customers it could lead to more leads than a promotional campaign.

3.Data that makes you unique

Unique data helps to achieve offerings and to track the preferences. Most of the people prefer that customized itineraries are more appealing. Artificial Intelligence along with the unique data help you with virtual travel assistants.

4.Virtual Reality

Virtual Reality is mostly looked upon in online travel marketing. Virtual reality helps you to try before you purchase. The development of virtual reality will make you look at the resort, room etc.

Strategies To Be Adopted While Doing Digital Marketing For Travel Industry

There is a need for the strategies to conduct digital marketing for travel industry. Here some of the strategies are listed. Have a look at these plans.

1.Reach the visitors before you arrive

Travel and accommodation marketing organizations need to build relationships with the visitors before they search and reach beside you. Campaigns could be conducted by the traveler and the questions like where to stay, how to use transportation systems will be answered.

For example, you can surprise your guests at airports or stations. Most probably travelers will post an update on Twitter or Instagram and this will become an opportunity for the tourism marketers to connect with them.

2.How to handle the negative travelers?

Plan a strategy when things are out of hand. It is better to develop more training and to plan on how to deal with negative clients. If you respond early you can mute negative experiences and can minimize the impact.

3.Social media data to enhance and understand the visitors

Social media users update their profiles where ever they go. Thus social media helps them to understand the market visitors destination. Deep understanding helps you to develop effective advertising campaigns.

4. Instagram

You can find visually appealing pictures, videos in traveling industry. When these two meets you can see high engagement, huge return on investment etc. Thus it is very true that Instagram creates high engagement for travel brands.Hope you got an idea on how digitization is important in the travel industry and the role played by the digital marketing trends in the industry. Keep these in mind and do the digital marketing for travel industry.

October 1, 2018/0 Comments/by Ancy

Digital Marketing

Video Marketing Tools And Techniques For The Advertisement

Visuals pave a good way to content marketing especially videos can be used by brands to showcase their products. Videos are attractive and help brands to communicate with their audiences. Videos help in introducing a new product. According to research, 45% web users watch video in an hour or more per day. And by 2020, 82% of consumer web traffic will be video. On the other hand Limiting yourself YouTube is not a good idea. This article will show you the video marketing tools and techniques for the marketing purpose.

Different Video Marketing Tools And Techniques

YouTube

It is good for promoting the accounts. It has the first place in digital media. There are chances to drive leads to the site and to build income. It also helps a lot for branding and it offers an opportunity for organic spread among the people.
Vimeo Pro

This is good for the persons who are into creative film-making. You may come across a big community and can become a part of it. It helps to find partners or clients. Vimeo Business is a good platform if you are into a video marketing agency. Wistia is a blessing for the ones who need videos to embed on their landing pages. It is very easy to use and no training is required to use.
Flipagram

It helps in combining images to create video stories and it is very easy to use.
Picovico

creates slideshow videos from photos and video clips. It has exciting features like voice-over, video clips and empowers to create slideshow videos in simple steps.
WeVideo

This tool is a web-based video that helps to weave stories out of photos or audios. It offers tools to make video editing really easy. You have the option to create text slides, crop photos, edit audio files.
Keyword Shitter

It allows you to enter a keyword and lists possible combination available with the keyword. In addition to using the tool for video keyword tagging, it also helps to develop titles for content writing. Keywords Everywhere are similar to Google Adwords tool. It also helps to narrow down keywords to select less competitive and helps in ranking the content much faster. This is available as an extension of Chrome and Firefox.

Tools Used To Create Animated Videos

Sellamations

It helps to develop the animated video. You have the option to create doodle animations and can spread the message in a right manner. Doodle in this is hand-drawn, you can also ask for a custom character to be created for your video.
Powtoon

This tool is helpful for creating presentations, animated videos that can be embedded to your website and can be shared to social media channels. You have the option to choose from a range of templates, characters, and transitions. The video comes with a set of templates that can be selected and customized to deliver messages to create templates from scratch.
Stop motion

It helps to make videos with stop-motion techniques. The peculiarity of this tool is that you can edit the video frame by frame. It is the animated film-making technique.

I hope you got an idea regarding the video marketing tools and techniques, which can be used and implemented for the advertisement purposes. Try out these tools and make a change in the marketing field.

July 13, 2018/0 Comments/by Ancy

Digital Marketing

Emerging Digital Marketing Trends In Tourism

Digital marketing placed its footprint on the tourism industry. We can the emerging digital marketing trends in tourism industries. It helped millions of travelers around the world. We know there was a time when the internet or digital services were unavailable for any activity. Especially in the case of the tourism industry. If we plan for a trip it was unable to book a hotel or home stays. Also, it was unable to know about the weather and current status of a particular place. Later things changed, the world changed and our technologies too. Today we can just simply know the weather and current status of a particular place at any time. And we can book a hotel room with a small click. How this digital services or digital marketing come so far? Let’s have a look at that.

In order to gain more advantage and popularity in the tourism industry and the related services depends on digital marketing. Customer satisfaction is one of the main agenda behind tourism industry. The tourism industry wishes to give the best services to the customer. Without any discomfort, the customer can enjoy the services. The tourism industry is growing day by day. There are a lot of amazing destinations around the world. If people plan a trip what they first do? Yes, they look for more details about the place with the help of internet. And then what? Here you go:

Booking Tickets and Hotel Rooms

After checking the details about the place they try to book the plane tickets and hotel rooms. There is a huge increase in the use of mobiles phones. So the travelers simply search the details they want in the search engines. Have you heard about Mobile Travel Agencies? The emerging trend in Mobile Tavel Agencies (MATs) is due to the increase in the search for travel destination details and tickets via mobile phones. Mobile Travel Agencies offer many downloadable applications to book the tickets easily.

Time From traveler’s Place to Destination

It is sure that the travelers need time to travel from their place to their tourist destination. What they do at this free time? Here come the marketing ideas of many entertainment service provider companies. It is sure that the travelers can enjoy their flight time by watching various entertainment programs. For this, the airlines install advanced entertainment systems in the flight. So the travelers can watch different movies, Television programs, they can play games etc. Today we can see many airlines partnered with some companies to provide these services. After installing the entertainment system the travelers use their own devices to access the media library wirelessly.

At The Dream Destination

After landing at the destination place the travelers will search for best beautiful locations to visit in that area. Free WI-FI is available in all places. So by using this, they can do their searching on their mobile phones. There are many websites which show the reviews of the places. So the traveler can easily understand the standard of that particular location. If it looks like a bad one he/she can skip that location. Today many websites are competing with each other to provide the best services and to gain the trust of people. So we can expect genuine details on the websites. The travelers will get guidelines, digital maps, weather details etc.

The tourism companies are adopting digital marketing strategies. They monitor the customer needs and provide the best services as customer wish. So customers became potential customers and they return to you. Google Adwords will help you to promote your website. Promotion through social media platforms is another emerging trend. There are many promotional activities in social media. How do you market your destination? Here are some tips

Provide Proper Information About the Destinations

The travelers may not know the details of the area. So always give proper details about the place. The tourism marketing must be focused on the travelers’ needs. Make a simple and informative guide for the travelers. People prefer simple word content. Not complicated.

Discussion Platform in Social Media

A discussion platform will help you to get more interactions. If the travelers have any kind of questions he/she will put it in the discussion platforms. You must give the proper and informative reply as soon as possible. You can gain the trust of the travelers if you give the right reply.

Videos

A beautiful video about the destination area always catch the eyes of the traveler. The video contains a huge amount of information in a very little time. Videos are far better than writing a content. So add helpful videos that show the tips and things to do in a particular location.

Keep Follow The Travelers

Always focus on people who love to travel. So by adding them to your social media platforms, you will get some potential customers.

Allow Reviews

The one who visits your social media platform will look for reviews of other people. People love and trust real life examples. So by allowing reviews, you will get positive reviews (if you give the best services) and other people will get attracted to your services.

July 2, 2018/0 Comments/by Nikitha

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