What is Artificial Intelligence(AI)

Artificial intelligence(AI) is a method in computer science. By this computers can identify human behaviour and character. It is like an extraordinary intelligence of human being. This is the influence of AI in Digital marketing. Simply, the computer thinks and perform in the way of a human. Artificial Intelligence performs highly technical tasks such as robotics, voice recognition. Not only that but also image recognition, natural language processing and problem-solving. Now AI is implemented in a very simple to a complex process. This reduces the human effort in many areas like data analytics, data mining, etc. Artificial intelligence takes greater effort in maintaining its precision and accuracy.

AI

AI and Digital Marketing

With the introduction of Artificial Intelligence in Digital Marketing, one can enjoy the freedom of agility. Also, best cost efficiencies and better consumer understanding insights. The involvement of artificial intelligence in human life exist for several years. But we bothered about this only now. It slowly interferes in our lives and changes the way we look. We like, work, live, buy, learn things and entertain by ourselves, etc.

The impact is huge, not only for us but for the whole online business peoples. Yes, the main focus of AI is towards the business people. Of course, AI does good for people. It makes their life super easy than ever before. Yet, AI benefits mainly for online business people. For simply, it starts the new era of online business.

Growth of Digital Marketing

For being many years digital marketing is in the seen. But no one of us knows about this. Don’t even hear about this kind of marketing techniques. But now this is not the matter. Everyone is in need of marketing their product, brand, business or themselves. The introduction of Artificial Intelligence brings digital marketing towards the front of the curtain.

In the older days, the advertising and marketing industry is among the few who introduce Artificial Intelligence by step by step. But now, analysing the profile of your potential customer who visits your website, app, or social media profile. And tracks their interest and delivers quick and real-time communication with them is not possible without AI. Many AI applications are introduced in the digital marketing market in the near future.

Real-time consumer insight

With the introduction of Artificial Intelligence, you can gain access to rich and accurate consumer data. Highlight is that within short and quick time. This data can be used to target the right audience. This is very helpful for you to make your efforts fruitful.

Improve user Experience

As AI is useful for you guys like digital marketers, also useful for the customers. Customers get what they wish without any risk. No need to search along with websites and pages from pages for what you are looking for. Everything in your doorstep or in the fingertip. AI track and list all your favourites in front of you.

Conclusion

Therefore Artificial Intelligence can benefit your Digital Marketing Strategy. AI isn’t here to replace the jobs of marketers or advertisers. It’s here to up their true strategic game and creative potential. For this advertisers and marketers must adapt to the current AI trend.

Hope you have got a brief idea about the influence of AI in the field of Digital Marketing. You can post the comments for more queries.                                                                                                                                                                                                                                                                                                       Keerthana.

What are the Digital Marketing Trends in 2020

trends in digital marketing

The time is always changing, especially when it comes to business. Everything has undergone changes. The approach towards business itself changes. As we all know, everything went for digital and online. Let us discuss on how businesses use their marketing strategies to attract customers and bring people into their business. Hence in the midst of advanced technologies and approaches, never let your business to run with the old marketing practices that will eventually lead you to failure. Let us explore in detail the trends in digital marketing in 2020.

Recent Digital Marketing Trends in 2020

Video marketing

Video marketing strategy is being used for years. But it gained more popularity in recent times. If you are not using video marketing strategy you should do it right away.  And if you already using it, then find more perfect aspects to enhance your marketing tactics. Video marketing can bring more visitors to your business, and people stay for a long time on your page. Video marketing increases your sales conversion and even boost your SEO.

The reason behind video marketing works is that it brings visitors and encourages organic Click Through Rate. This is because the video is entertaining and easily consumable than reading some facts. So, create and use videos in the way it is useful for you.

Browser push notification in digital marketing trends

Mainly applications use this feature to alert their users about new content or feature enabled. These kinds of notifications are used by every type of apps like games and social media apps. Most times this may be in the form of a message or alert. Most people block this notification when it asks permission to alert. But the majority of youngsters allow this to stay updated with their favourite brand. The current good news is that you can also use push notifications for your digital marketing too. Especially in the situation, if your business chooses to give any special offers and so on. Sometimes this may act as a reminder to users, and it lets them come back to their abandoned cart and complete their purchase.

Shoppable post on social media

The sales and commerce through Social Media platform are common now. Mainly among popular brands. People do purchase and sales through various popular social media platforms. So, crafting a shoppable post among various social media platform creates brand awareness among users. This creates an inspiration to purchase. The priority of shoppable post comes when the user can purchase directly from it. Instagram is the best platform that exists today to provide the option for social media commerce. It facilitates for all option inside the apps, without needing any assistance from outside apps even for the purpose of payment.

Interactive and user-generated content

Interactivity and user-generated content is the base of social media marketing. The conventional method of company-generated content and management of messages are gone. Now it is the people who interact with your product directly. This influence you a lot. This helps you to maintain a positive relationship with your client. And able to know about the drawbacks of your products. This enables other people to know about your product and buy it confidently. Some of the examples for interactivity is a virtual photo booth, augmented reality and embedded calculators, etc.

Automation

At last, if you want to stay ahead of the digital marketing strategy, then it is important to start the implementation of automation technic. Because in order to satisfy the demand for consistent post scheduling, automation is required. Also, automation helps you to calculate the ROI with lead generation and nurturing based on the user’s behaviour. Automation also provides some additional benefits such as reduction in a tedious, time-consuming, economically draining task. Automated marketing technic can also be used to personalize the user experience of each user when they access the website.

If you want to make your business reach more customers through digital marketing, it is recommended you seek the services of an SEO firm.

You might be familiar with SEO( Search Engine Optimization). Did you know adding video to your content can actually boost your SEO efforts?

Video is quickly becoming one of the important forms of content marketing and is exploding with the increase in the use of smartphones and social media platforms like Youtube, Instagram, or Facebook.

What is Video Marketing?

Video Marketing is the practice of adding video to your website’s content to rank higher in search results and drive more traffic to your website. When used in the right way, video can be an extremely powerful marketing tool. We shall see some effective video marketing strategies that can help you boost your site traffic.

Video Marketing

How does the video content work for your SEO?

 

  • Video increases conversion rates

Pages with videos have shown more conversion rates. Users find videos to be more engaging, as watching a video needs less effort than reading a block of texts.

  • Video lowers the bounce rate and increases dwell times

Adding a video to your page increases the dwell times, as the users tend to stay longer on your website while watching the video. Moreover, pages with video content generally get more conversions. This helps to lower bounce rates and also works in favor of your SEO.

  • Video rich snippets increase visibility in the search results page

Adding video to your page opens the opportunity to be displayed in the “Videos” results in the SERP. It also helps in increasing your visibility by improving your page rankings in the search results page.

  • Enhances the depth and quality of the content on the website.

Search engines like Google want to rank quality content that answers searchers’ queries and provides valuable information. Video content helps you provide visual information, which is more effective than adding large chunks of text.

  • Video helps you earn more backlinks and social shares

More than 90% of people share videos, they think, are informative, entertaining, or relevant. Video marketing thus helps to earn relevant backlinks to your pages.

  • Improves user experience

Video is a time saver for users. They don’t want to spend much time reading the content of the pages. On the other side, users watching the video on the page increases the dwell times, which gives a hint to the search engines that people are liking your content and are finding it useful. This helps to rank your site higher in the search results page.

 

Boost Your SEO with Video Marketing

Video Seo

Now that you are aware of the advantages of video SEO, we shall see some effective video marketing strategies to achieve better SEO

      1. Create an “About Us” Video

Add a Company overview, or ‘About us’ video to give a brief introduction of your business, and embed it into your website or homepage.

      2.Transcribe the Video

Video transcriptions help to provide search engine crawlers with an idea of what a video is about, thus giving a better understanding of the content.

      3. Add SEO keywords to your video titles and descriptions

Keywords are the core schemes of developing an SEO Strategy. Video titles and descriptions should be compelling to drive clicks and consistency with content. They need to be objective and the content theme needs to be summarised for Google’s algorithms.

      4. Promote the video

You can share your videos on social media, or directly via email campaigns. Promoting your video content will boost your SEO efforts and site traffic.

      5. Make sure that your video thumbnail is an engaging one

Thumbnail is the first thing that the users see when your video is indexed. Therefore, it is the most crucial part to be taken care of while promoting a video. The thumbnail of your video should be compelling, and relevant enough to make the users click on the video.

      6. Don’t Embed the same video on multiple pages

Adding the same video in multiple pages of your website is awful! It gives a sense of lack of relevant content to the users. When you embedded the same video on multiple pages, it is like, your pages are competing against each other.

      7. Be consistent.

Consistency and dedication is the key to Digital Marketing. Concentrate on ranking not just for one keyword, but numerous relevant keywords that match your customers’ search intent.

       8. Include Testimonial Videos in your website

People respond to other real people. And testimonial videos are a nice way to show potential customers that you’re trustworthy and great to work with. You can either interview real customers on camera or compile quotes from reviews you’ve received online.

       9. Encourage Likes & Comments

Encourage users to like and comment on video content by creating a compelling call-to-action.

      10. Create Video Sitemaps

Creating a video sitemap is an excellent way to help Google find and understand the video content on your site

      11. Make your website Mobile Friendly

Generally, there is more web traffic through mobile devices than through desktops. You’re missing out on a huge audience if you don’t optimize for mobile. Ensure that your website is responsive and that you are uploading videos to sites like YouTube and Vimeo.

 

Boost your SEO ranking with video marketing

Video content is becoming increasingly popular and keeping up to date with what’s new, trending and the user intent will be key to being one step ahead of your competitors and achieving your goals. The key takeaway is to always create quality content that drives more traffic and views to your websites and channels.

Get in touch with us to find out how you can get the most out of your video content strategies.

 

 

 

 

 

 

 

 

 

Digital marketing blog

What is a better way to showcase your digital marketing skills than starting a blog? Besides, it is an excellent way to show creativity, starting a blog also helps you to build authority as an expert in digital marketing. You get to showcase your knowledge of the industry so prospective employers can see why you are an exceptional candidate.

So are you thinking about how to create a blog or start a blogging business? Not to worry, I will be giving you a comprehensive guide on all you need to start a successful digital marketing blog that pays. Now let’s get right to it.

Carving out your Digital marketing blog Niche

Niche for digital marketng blog

When it comes to digital marketing, there are several aspects you can cover. It could be SEO, content, affiliate, influencer, social media, or email marketing, etc. Once you already have a specific area of digital marketing you find interesting; then it becomes easier to carve out a niche for yourself. Having a niche helps you stay focussed on proving relevant and informative content to the customers you wish to attract.

A good Niche will help you to reach the targeted audience. isn’t all over the place. Other things that can help you easily carve out your niche could include: researching uncharted areas, your target audience, their digital marketing needs, likely competitors, their style, and content. All these will enable you to create a unique niche that is not generic but different and original.

Choose a Blogging Platform for your Web marketing Blog

Blogging platform for digital marketng blog

When it comes to selecting the right platform to start a blogging business, there are several available in the market. These platforms vary in prices, and the amount of experience required setting them up. What you should look out for is a platform that is flexible and can enable you to make any changes easily.

Also, you need to pick one with a trusted IP address, excellent web page loading speed, optimal geo-location, excellent customer service, etc. When thinking of the best place to start a blog, you can consider these platforms:

  • WordPress:  is a free self-hosted blogging platform and it’s also quite popular among all the blogging platforms. WordPress features multiple functionalities, themes, plug-ins, and community support.

 

  • Blogger – This is another free platform that can get you started if you have no blogging experience. However, you don’t get to own your blog, and the options for tools or support are a bit limited.
  • Squarespace – is a user-friendly platform that offers drag and drops website building tools, which is excellent for beginners.
  • Wix: also comes with significant drag and drop tools that help to simplify the process of building a website.
  • Joomla– is another excellent self-hosted blogging platform with several templates. However, it has very minimal community support.

If you wish to build a professional digital marketing site, then choosing a platform in which you host your blog will be your best bet.

Think of a Unique Blog/Domain name

Blog domain

Your blog name which also duplicates as your domain name should be short, catchy, web-friendly, and relevant to your audience. If possible, you can also include a keyword contained in your blog. Additionally, your site host provider will show you the names taken related to your input domain and show you the suggestions. It’s best to have alternative names.

Furthermore, your domain name should align with the digital marketing topics you wish to blog about. Leave out hyphens and confusing names. Remember, your domain name is going to be there for a long time. So take your time and pick something that truly resonates with a digital marketing blog.

 Select an Attractive Theme for your web marketing blog.

The next step is to choose a theme that enhances the appearance of your blog. Some blogs come with generic default themes, so you might consider installing new theme add-ons for your blog. Also, bear in mind that your theme should be responsive in all web browsers on any device, and it should be easy for readers to navigate.

Add a theme and design that lets everyone know your blog is on digital marketing. Some great themes you can get to customize your WordPress digital marketing blog include:

  • Total
  • SEO WP
  • Digital Agency
  • Optimize
  • Marketing Pro
  • SEOsight, etc.

Note also that some themes may require additional plug-ins to be installed before you can access the theme. For example, there are two plug-ins recommended for almost all WordPress blogs. These plug-ins are Askimet (to block spam from overtaking your blog) and Yoast SEO (to optimize your blog for search engines).

  Choose your topic

Blog topic

Choosing a topic for your blog is a lot easier when you have created a niche for your blog. You also need to pick a topic you are passionate about and can be of benefit to others. An excellent approach to choosing a topic is to get in touch with what you are most passionate about. Always select impressive topics from your area of interest.

Rather than pick broad topics, it is advisable to go with topics you can narrow down to a speciality. For example, you are likely to have more success in blogging about a particular area in digital marketing than digital marketing in general.

Plan and write Content for your Blog

 Congratulations, now your blog account is ready. The next important step is to get writing. Although you do not need to post a new blog every day, you should be consistent. You can make use of an editorial calendar to help you plan your content, so you don’t get overwhelmed.

Each content you post most appeal to your target audience. Consider your audience’s needs and how to proffer solutions while disseminating relevant information. Whatever you post needs to be relevant, so your audience doesn’t lose interest. The more you blog, the more your writing will improve, and the better you will get at knowing what to write. However, there are times you might need extra help with writing your blog. Professional writing services review like Pick The Writer and Writing Judge are available to help write fantastic blog content.

Besides written content, you can also include visual graphics to spice up your blog content. People are naturally attracted to things that look good, so adding visual elements into your blog keeps them engaged. With the right photos and graphics, your blog can stand out.

Monetize and Earn money with your Blog

Blog monetization

Finally, if you aim to start a blog to make money, then there are several channels through which you can monetize your blog. You can create digital marketing strategy plans to sell on eCommerce platforms. These plans can be sold via your blog, eBooks, webinars, or sponsored content, etc. Additionally, you can set up coaching services or leverage on affiliate marketing, especially when you are just starting your blog.

Conclusion:

With the right mindset and these steps to guide you through, it’s time for you to set up that successful digital marketing blog!

Simply put, they track user statistics for the largest social media platforms in the world.  These statistics and analytics will allow you to better understand user growth and trends. However, Instagram Analytics Made Easy Social blade, Instagrammers, who have their YouTube channels, can use it to compile data from YouTube and other social media platforms like Mixer, Daily Motion, Twitch, and Twitter. The tool uses this data to create statistical charts and graphs that track your account’s growth and progress.

analytics-made-easy

Instagram Analytics Made Easy Social blade

●entails information such as future estimations and projections, and estimated earnings, giving both easily decipherable graphs and numerical data.
● Statistics are available to anyone for free. You just need to have Social Blade’s smartphone or website app.
● The tool currently tracks over 24 million YouTube Channels and 2+million Instagram profiles.
● It reaches nearly 8 million unique and registered visitors each month. A good number of those users check the site daily.
● provides support for its users via several channels. Their robust support ticket mechanism welcomes you to ask questions about their products and services.
● The tool provides premium channel management and consulting services to help you grow your online presence. It helps in establishing personal brands.
● It had already helped Instagram draw its statistics in 2014-2015.

Using Social Blade

The first step is to enter the username of the creator. If you want to view the statistics of an insocial-blade-helpsfluencer with an Instagram analytics Made Easy Social blade, this process is mandatory. Go to the Search bar and click on the button.

● Social made provides simplified analytics right in front of you. By seeing the geo-locations of your views, likes, and comments, you can make content for that lot.
● In the next step, you need to select a profile for viewing. The tool then finds a list of prominent influences that fit into your search, showing each name.
● Step 3 is to know general scores and ranks. Right after you enter the dashboard, you can see almost all influencers’ analytics. However, it’s an aggregated view. The analytics include many ranks and domains.
● Although many Instagram users do use Social Blade, it’s fundamentally a YouTube tool. It used to have scanty features for IG before, but people still bank on it due to its level of accuracy.

Spotting fake Influencers with Social Blade

fake-influencer

Around eight years ago, there was no such thing called Instagram. A blogger’s life used to be much different. That was the time when TOTS 100 got IG into the fold as a metric for ranking their blogging fold.

● Therefore, Instagram’s mercurial growth has also led to some unscrupulous activity amongst social media adherents.

● Bloggers are now joining the bandwagon of buying likes/comments and buying followers for their IG pictures to get ahead of the rate case.

● Many people also buy auto it likes to catch up. For some bloggers, it could be very frustrating because they have worked tirelessly get to where they are.
● Those bloggers and the summation is that bloggers who purchase followers through sites certainly have no concrete influence.
● It means that influencer bought likes, which is legit, but people can have their opinions.
● Another way in which you can use the tool is to look at the follower count of an influencer on a daily. It shows how many followers the person is losing or gaining each time across at the period

Identifying and Vetting Influencers

If you can identify some potential or prospective partners or brands, you can test and evaluate them by using Social Blade. The reporting tool provides influencer data at no cost.

● It’s indeed a great way to see if that person has a natural following or not. The tool shows his/her growth curve.
● You can take case studies of fitness influencers, a niche that experiences the maximum clickbait and business of buying followers.
● Social Blade depicts their Instagram statistics in the form of a chart.
● It shows whether the person’s followers increase or decrease. It shows the figures for the week per week.
● It shows how many people that influencer is following. The tool also highlights their media mentions to ascertain their partnership with brands.
● Finally, if you go to the bottom, you can see the chart that shows the follower growth of the user over the 5 years or so.
● You need to look for a natural curve of growth, sans any sudden highs or spikes in the numbers.

Any hiccups?

Social Blade provided more transparency and flexibility in influencer marketing for Instagram.
● In any person could access specific insights for another person’s account.
● This implied that a marketer or brand could analyze an influencer and celebrity more deeply before deciding to collaborate with them.
● Gaining 40-50k followers in a day is a fairytale.

It’s rather too early to predict Instagram’s influencer marketing, but it’s certainly true that some marketers, influencer firms, and brands could try shifting their focus on other networks that provide them with more transparency.

Author’s Bio:

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.

A well-written blog can be ignored completely if the best SEO tips for the blog have not been applied. Good search engine optimization methods are important if you want a good rate of traffic to read the post. For instance, if the post you have written does not have important keywords, it would not be ranked on the first page of results. This is a big setback in terms of the traffic rate.

People do not have a positive mindset of searching through the results that are not present on the first page. It is a fact that the top links are displayed on the first page. Hence, if you are going beyond the first page, you are considering the web links with lower standards. Thus, for a post to get attention from maximum people, it should be ranked highly.

How long should a blog post be for SEO in 2019?

The length of a blog post affects SEO results. In the year 2019, on a generic scale, a good blog post should have a length of 1000 to 1200 words. Again, this is a generic estimate and the topic on which the post is being written makes a difference. You may be writing a post on a topic that can be stretched for 800 words only. Hence, there is no reason to stretch the post unnecessarily for 1000 to 1200 words.

At times, blog writers have to prepare posts on a descriptive topic which people want to know about. For example, when you are writing a post on “The global IT conference of 2019”, maximum possible facts have to be included. The title of the post shows that this blog has a time restriction and people would most likely go through it after the year 2019.

Blog post length is not more important than readability.

When a reader checks the title of a blog post, he is not interested in checking the word count. For him, the uniqueness and presentation of the content are more important. If the content is captivating, the reader would read the post with attention irrespective of the length it has.

Similarly, if a post is perfect in terms of length but redundant points have been used, readers would not go through the content completely. Therefore, the readability score is important than word count in the blog post. Prepostseo, SEMrush, and Softo provide online readability score checker tools for writers and bloggers,

Readers today are very smart and they can easily judge the quality of the written post by going through it. Some writers focus on submitting a post with appropriate word count. A good post has both the correct word count and the quality original information.

  • Is it feasible to submit a post that does not meet the quality requirements but has an appropriate word count? The answer to this question is no. If a reader does not go through the written post and reads the information with interest, having the correct word count actually does not make any difference.
  • Thus, it is good to focus on detailed research work for a good post and decide the word count accordingly. Most writers do not work with this approach. They pay attention to the word limit and compromise the quality level. This strategy does not work well.

Get the correct combination of word count and content research.

There are no shortcuts of writing a good blog post. You cannot prepare unique, interesting content if complete research has not been carried on the topic. The word count should be selected according to the topic needs.

Here are some points blog writers should consider.

  • Have all the important points written down

If you have all the points to be covered written down in one place, it becomes easy to develop the flow of the blog. In addition to that, it helps in estimating the word count without skipping or unnecessarily extending any points. Professional blog writers initially make a list of points that have to be included in the post. Each point is expanded after that. In this way, the actual word count is determined.

  • No keyword overstuffing to meet word count requirements

The use of appropriate keywords is absolutely necessary if the best SEO results have to be attained. This does not mean in any way that keywords should be used when the need does not exist. Stuffing actually spoils the content presentation. Secondly, it spoils the SEO rank as well.

Professional writers use them in a natural way. Studding keywords to adjust the word count is not smart thinking as well. It would weaken the rank of your post instead of improving the overall impression. Keywords should be used according to the content flow implemented in the post.

Referring to SEO tips helps you get a clear cut idea about how and why stuffing of key phrase affect your ranking.

Content redundancy is harmful

Writers who do not write down all the key points in advance usually run out of points. To complete the word count, they repeat the points. This is a negative practice in terms of both SEO rank and user readability. A blog post should comprise of unique content only to acquire a good SEO rank.

SEO tips for blog

Understanding the privileges of using a word counter

The use of a word counting tool is beneficial in several ways. To start with, the words do not have to be counted manually. This is a very tiring task for writers. Once they are done with producing quality content, counting the number of words manually is not simple. A word counter tool is preferred due to several reasons and some key ones are mentioned below.

  • These tools help in saving time. If you have to determine the word count of a blog post without using a counter, the only way is counting the word on your finger line wise. At the end of each line, add the word count already covered. There is simply no reason to put in so much effort. You can use a word counter tool and it would determine the exact count.
  • With manual counting, there are risks of incorrect estimations. On the other hand, using one of these tools provides you with the correct count.
  • You can use any online word count tool, however, our favorite free online word counter is Word Counter by Prepostseo, Softo Word Counter, and built-in Microsoft Word Document word count.

 

Sales force if you are using , then you’ve already joined the bandwagon of the digital marketing of your business. However,sales force even it can be taken for granted; one should exercise some caution while doing this. There are many advantages come packed, but it’s noted that there are a few common mistakes also users tend to make, which may drown the benefits you may have gained through it. Learning from mistakes is good, but not very advisable in the highly competitive marketing environment, where the mantra is ‘learn before you leap.’ So, here in this article, we will discuss some such mistakes and how you should not fall prey to choose.

Cloud Marketing mistakes

Mistake #1: Not fully testing

In the case of digital marketing, the theories which you have learned cannot be smoothly translated into successful action. You may have a clear route map as to how your digital marketing campaigns must run, but one cannot expect that you will cover everything perfectly until you build and test the campaign appropriately.

In many cases, digital marketing executives may have forgotten to define and include proper personalize, sometimes it may be a wrong image to represent the values or some dynamic content creation without giving it a proper thought. It may also be leaving out an important link, making a mistake on alt text and could be million other things too. A skilled professional will try to get everything done perfectly from the very beginning, but still, we cannot bypass the need for a thorough review of the completed works.

To ensure baseline perfection, you need to test the below areas at least:

• Appearance and layout of your messages on different devices.
• Spelling and grammar of the messages.
• All the links to ensure that they are pointed to the right location and also that those work well.
• Proper link placement in emails and other places.
• Correct usage of name & address for messages.
• Defining apt audience for the messages.

For this, you should develop a custom checklist of all the basic elements to be tested. Beginners can use this list as a reference and keep on adding/modifying it over time. Testing may be time-consuming initially, but it can surely save a lot of time and efforts of you compared to leaving it unattended and try to fix the errors later.

Mistake #2: Testing of many variables

You’ve seen above why testing is a crucial component for the success of marketing on Salesforce Marketing Cloud, but you need to understand different types of testing. One cannot do too much testing to get caught without moving. On being too much stringent, you may be biting too much off than what you can actually chew.

The expert advice by Flosum.com is that you must remain patient while you plan and run the A/B testing or performance testing. Say, for example, if you try to measure too many variables at a time like testing the image and the subject line of the message with this content, you may be seeing some confusing results which could be misinterpreted. If you are trying to dive into the statistics deeply, then you may end up in investigating with multivariate testing Taguchi methods for your mails, but it would have been easier totest one at a time.

Mistake #3: Misassumption that flashy elements may bring in better results

Everyone is on the lookout for cutting edge technology, and so you can find many cool features on Salesforce Marketing Cloud, which you want to try it instantly. Moreover, leveraging the innovative capabilities and trying out new things are really tempting. However, you need always to remember the fact that the objective of the marketing message must always decide the technological element to e used for it, not the other way around.

So, trying to bump in new technology into a marketing campaign where it’s not a natural fit will only end up in chaos. Such a move may ultimately cause slowing down of the deployment, increase errors, annoy subscribers, or make your campaign look silly to the viewers. Say, for example, it is not needed that you use dynamic content for all emails. If you can identify the interests and preferences of your subscribers

Mistake #4: Doing hyper targeting

You create marketing campaigns and put in a lot of time to rightly identify the exact target subscribers for your message. However, once after thoroughly filtering out the subscriber’s list to see who may find the message interesting, you end up with only a handful of people. It is said that hyper-targeted campaigns may perform well, but you need to think before you leap as at what cost these may work. On considering the R O I, you will find that it may have taken more to prepare the campaign compared to what you get in return. In fact, you can build your target audience over time, but focused campaigns can surely bring in more results.

Mistake #5: Neglecting the proven conventional channels

When you scour through the internet, you may find many experts saying that email is dead as a marketing communication channel. When it comes to text marketing or social media marketing, you may see various such comments. In fact, all these proclamations by the so-called experts may be biased or cannot be taken as one-fit-to-all size advice. Even when such proclamations grab the headlines of online blogs, but largely fail to offer any good advice to you.

We know email marketing, even though one of the erstwhile marketing communication channel, is still active and fully worthy of investing in. Like many other things in life, getting good rewards is all about expending more effort, and if you do it the right way, all these conventional marketing communication channels too bring in new results, sometimes even better than the new-age channels.

Along with avoiding such mistakes, you also should abstain from over-messaging, compromising on the quality of the content, and not staying updated. Sales force  offers many unique benefits to the users, and when clubbed with the right digital marketing practices, it can do wonders to your business performance.

Watch this video on Major Mistakes Sales force Cloud Marketing users Make

Importance Of Lead Conversion In Digital Marketing is a new method done by using electronic devices, internet, and social media platforms. In other words, Digital marketing tactics converting digitally engaged people to valuable customers. A digital marketer driving all the ways to brand awareness and lead generation via digital mediums. Both free and paid campaigns are done based on company priorities.

importance of lead conversion

A lead can be anyone who has expressed her/his desire in our products or services. Lead can come through our websites, through a word of mouth, even through a phone call. A Digital Marketing solutions which direct traffic to the websites, increase web referrals account to an astounding 93% of leads, improve search engine rankings. 

Importance Of Lead Conversion

Businesses today are heavily depended on Lead Generation. As it enables the websites of such businesses to generate more traffic. It may lead to the further conversion of such found Leads into Customers.

This leads to a rise in conversion rates serving to a business gain huge profits within the method. Google has created the process of connecting the consumers, very easily helping the prospects realize exactly what they have online and also for the providers. To showcase their products and let the world skills totally different their products and services are from their competitors.

  • Search Engine Optimisation (SEO)

SEO is the process of maximizing the number of visitors to a website by ensuring that the site appears high on the results of the search engine. SEO, in brief, maybe a set of rules for optimizing your web site for programs and improve your search engine rankings. It is a good thanks to increasing the standard of your information processing system by creating it user- friendly, quicker and easier to navigate.

  • Search Engine Marketing and Pay-Per-Click Advertising

Pay-Per-Click is an Online Advertising model in which advertisers pay each time a user clicks on one of their Online Ads. It is a model of net promoting within which advertisers pay a fee. When one amongst their ads is clicked. Primarily, it’s the simplest way of shopping for visits to your web site, instead of trying to “earn” those visits organically.

  •   Social Media Marketing

Social media marketing is the utilization of social media platforms and websites to market a product or service. Though the terms e-marketing and digital promoting are still dominant in academe. Social media promoting is turning into additional well-liked for each practitioner and researchers. Most social media platforms have constitutional data analytics tools, that alter corporations to trace the progress, success, and engagement of ad campaigns. corporations address a spread of stakeholders through social media promoting, as well as current and potential customers, current and potential staff, journalists, bloggers, and therefore the general public.

social media marketing

  • Content Marketing

Content marketing involves the creation and sharing of online materials. That doesn’t expressly promote a whole however it’s meant to stimulate interest in its merchandise or services.

Lead generation is very efficient and results in providing the solution to all. And any businesses who face issues in raising the bar of their business.
Generating Leads also helps an organization build a tighter relationship between the sales and the marketing team. As they need to work with one another side by side for the development of their company and themselves further.

Lead generation can also be created potential by using various new Digital marketing techniques available within the market now.
Most of the Digital marketing agencies provide Digital marketing services that facilitate clients to get the leads they deserve through content marketing and social media marketing.

A 360° web and Digital Marketing partner is a must if a company wants to generate new leads and stay ahead in the competitive world.
So, more qualified leads, customers and profits, this is the reason for lead generation is important for your business

 

SEO Solutions for E-Commerce website? Are you looking for this?

Let us have an in-depth understanding of this concept.

When you run your business online you need to put in hard work. So that you can make it appealing to many people. There are ample ways  to achieve this. That is when the right SEO Solutions for E-Commerce will help you.

SEO Solutions for E-Commerce

Are you looking to incorporate aspects of SEO solutions to make your e-commerce website a success? You can also include your everyday market strategies to attract more customers. To help you achieve these targets, here are some simple yet effective SEO tactics you can use.

1. Optimize your meta titles

A meta title is a text that appears right after the title of a product. It is short in length. It consists of a small description of the product you wish to add to your e-commerce website.

Meta titles help your SEO because search engines read the metadata you include in your meta titles. And they help them decide whether your product is a good match for a certain customer. To make sure that your Meta titles are helping you attract the required customers there are keep a few things to.

First of all, you have to be mindful of the length of the title as it should not be too long. The shorter and simpler you keep them, the easier it will be for you to present your audience with titles which will seem a lot more interesting in the results of any search engine.

2. Use the right keywords

Find best keyword using a free SEO tool

The first thing that comes to anyone’s mind while dealing with SEO are Keywords.

Keywords are words or phrases which connect your content with your audience. Your prospective customer reaches your content when they search for the right keywords. Hence choosing the right keywords can affect the ranking of your content on search engines to a great extent.

You might not have great experience in creating and choosing the right keywords for your content. But it is more important to keep in mind that the keywords you choose will help your audience know what your content is about.

There are many ways for you to learn how to use the right keywords, especially if you are a new online business owner.

A helpful and very effective way is using an online Tool like KeywordTool. KeywordTool is one of the various SEO keyword generators available online. SEO keyword generator helps you come up with great SEO keywords without a lot of effort on your side.

You have another productive means of doing this is taking the help of professional writing services. Professional writing services such as Trust My Paper, Grab My Essay and Hot Essay Service are a few good choices. Here professionals in the field will help you correct and prepare keywords for every piece of content.

3. Avoid using duplicate audiovisual content

Don't duplicate content

One of the crucial SEO solutions for E-Commerce is to remember not to duplicate your audiovisual content.

To simply put it, you have to ensure that you never copy someone else’s audiovisual content on your own website. While this might seem like an easy way out at times, creating your own content is the best way to go.

The pictures and videos you share on your website should always be yours or your colleague’s. In case you decide to use another person’s content it is important to always give them credit for their work.

While this might not seem important, duplicate content will definitely show up on the search results. It will make your potential customers see that the content you are using doesn’t belong to you originally. This reduces the trust they might have started to build with your brand and it can cause a drop in your sales.  

4. Write the right product descriptions

Product descriptions are vital in informing your potential customers about the attributes of the product you are advertising.

Original and different descriptions containing the essential keywords will always work in your favor and help the products you advertise stand out from your competitors when it comes to the search engines they appear on.

For example, if you are selling a popular item on your e-commerce website, you should always try and rephrase the original description of the product. This is important because the original content is going to show up on the results of a customer’s search and they will easily be able to see that you were simply copying the description from someone else.

5. Optimize your URLs

URLs are important when it comes to optimizing your e-commerce website’s content for the various search engines. These addresses always show up on a search engine and can help your content appear higher up on the search results.

In order to achieve that, your URLs should be as short as possible, have a few special characters as possible and be straight to the point. Search engines can read the links you use for your content and a shorter and simpler URL will always rank better, based on what a person was searching for. Along with that, your pages will also tend to load faster and this can make the whole user experience a lot more pleasant.

6. Include product review

Last but not least, another thing that can help your content rank better online is through including various reviews of your products on your website. In most cases, when a customer is looking to buy something new, they will want to read a few reviews of it first in order to make sure they are making a smart choice.

Including reviews on the pages of each product you sell is going to help your products appear on the results of search engines your target audience is using.  They are simply going to help create even more ways for your potential customers to find our content and put their trust in what you have to offer.

Finding the right tools for your business’s needs

Whether you are just starting out or have been running your business for a while, you should always try and find more ways to improve your SE strategy and make use of every technique that can promise you more sales and better results.

While not every single tactic is going to be easy for you to follow, you will still get to learn a lot of new things and run your online business with a lot more ease. Which of these SEO solutions are you looking forward to trying for your business?

Digital marketing VS Traditional marketing

With the digital marketing vs. traditional debate going on, let us check which one is most suitable for the marketing and promotion of your business or services. digital advertising vs. traditional advertising would seem like a tough decision to make, but these points will help you make up your mind to a decision which one is more convenient

 

What is Traditional marketing ??

news paper ad

 

Traditional marketing is the standard modes of marketing that have been used since the beginning of marketing and advertisements. This includes:

  • Television Ads
  • Newspaper Ads
  • Radio
  • Flyers and billboards by the roads and highways
  • Ads in related weekly magazines

What is Digital marketing ??

digital marketing vs traditional marketing

Digital or online marketing is the marketing mode applied all of the globes. It is proved that the era of the internet will have its influence on everyone’s life

Digital marketing includes :

  • Social media like Facebook, Twitter, or Instagram.
  • Business networking sites like LinkedIn.
  • Promotional ads via emails.
  • Paid pop-ups.
  • Blogs

 

Digital marketing vs tradtional marketing

 

   1.  Real-Time Result

Digital or online marketing gives quick results but in the case of traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. In this battle of traditional vs. online marketing, online marketing always wins

real time result

In Digital Marketing  You can see everything in real time including:

  • A number of visitors
  • The most active time of the day
  • Conversion rates
  • Bounce rates
  • traffic generation
  • buying behavior
  • relevant audience

When you have the result in real time, we don’t want to waste the time to take action

   2. Brand Development

brand development

Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into series consideration in comparison to digital marketing vs traditional marketing brand title digital advertising gives rise to. This is because traditional marketing has limited space in branding. Digital marketing wins this category every time. in the online platform, we can introduce our brand via social media which can give more social engagements

   3. Quicker publicity

Very much due to the real-time results of Digital marketing, we can achieve quicker publicity. In the case of traditional marketing, it’s not quickly achievable. because it is a slow process

Digital marketing vs Traditional marketing

4. Easy Analytics

With online marketing, you can quickly know what is working for you and what isn’t via Google Analytics. You can analyze the inbound traffic, bounce rate, conversion rate, profit, and the general trend of the interested audience, all in real time

Digital marketing vs Traditional marketing

In traditional marketing analyze the market is not so easy when we comparing to digital marketing.  because we get an exact report of market analytics using tools like google analytics but in traditional marketing, it’s not possible we have to wait until when the report is to be finish

5. Reduced cost

Digital marketing vs Traditional marketing

Using digital marketing tactics is the best cost-effective way to market our business. SEO, content marketing, and social media engagement take time to work their magic.but in traditional marketing we have to invest in banners, notice paper, flex boards, etc which is comparatively higher than digital marketing and less result giving to

6.Higher exposure

Now, we can’t claim that a television ad or an advertisement in every newspaper in town is going to cover the majority of the population. Any kind of traditional advertisement is narrow to a certain locality. Whereas online advertisement reaches out to the entire world so you are missing out on nothing.

 Now that we go through the comparison between digital marketing and traditional marketing revealed for us, we can agree that online marketing wins. However, traditional marketing is still familiar with the audience that is itself still traditional. Therefore, a smart mix or comparison between digital marketing and traditional marketing enabled by good analytics of   digital advertising vs. traditional advertising statistics will get your brand in high reach