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Amazing Ecommerce Marketing Strategies by Top E Commerce Brands

Ecommerce Marketing Strategies

Amazing-Ecommerce-Marketing-Strategies

Ecommerce Marketing Strategies has been on all sides for a while now. Accessing an online store is now table stakes. As we perforate into 2020 the brands are now in the venture for methods to contrast themselves and expand their customer base. On the other hand, it is also in its way completing to cut of the intensifying competition and cost of customer securing. The customary playbook of eCommerce plays a vital role in its enlargement. Brands still use a channel strategy by going into the market place first and in taking a direct to consumer approach. Brands still need different ways to connect with the customer though they can use social media platforms. Social media marketing still holds a vital part in marketing. Day by day more people prefer online shopping. The enlarging digital transformation is infiltrating every facet of retract from B2C to B2B and to B2B2C. Customers keep their expectations high during their inspection and ordering process. 1- 2day shipping is the benchmark now.

Checkout enhancements: one click payment gateways and more we all know that people who do online shopping are people who like to access things in a simpler manner. The insurgence of online shopping gave a start up the floodgates to consumers and now the number of shoppers buying online increased to a great extent. The increase in freight caused increasing competition among online retailers. They had to meet revenue goals and sort issues like people who put in items to their cart and then never completing checkout. Cart evaluating is an increasing and one significant problem.

The retailers found a solution to decrease this issue by introducing personalization and customization so that the website would be able to recognize a repeated customer by identifying their information like by entering their phone number or any other source. In addition to this the retailers are magnifying the users experience of a website by letting the customer do the purchase by their choice of payment method to name a few apple pay, through vimeo, pay pal, google pay, etc.

Sustainability: from sourcing to fulfillment and beyond.

The years 2019 and 2020 witnessed the most hapless downfall of the most known brands like forever21, kohls and H&M. All of them were fast fashion brands. They are popular for their rapidly beat out of different styles made out of synthetic materials sold for the sake of catching new trends which is built only for few wears. The fast-fashion had a great impact on the surroundings as it gave a decline to about 85% of the united states unsustainable textile waste ended up in landfills. The notion of unsustainability extent to industries other than fashion for instance the industries making seasonal or time bound products. For eg the iPhone and cars which we consume. As customers are realising about this, they demand brands to make more sustainable products.

In a number of areas brands are responding by being more sustainable. Companies all over the globe are considering this demand and are piloting announcements about the changes in their packaging method either by making use of less plastic methods or by committing themselves to be completely plastic-free in the future. On the other hand, a lot of other brands are making use of more sustainable methods to produce their products such as using materials that are fair -trade and organic which cause less harm to the planet. In spite of this the companies are coming up with being sustainable within the inner operations of a company such as by incentivizing employees to carpool or by using recyclable materials in cafeterias. Meeting customers through where they are sms, chatbots and email. The days when we pick up a phone to talk to a customer is now gone.

In todays constantly changing digital environment the customers expect the brand to connect them in the ways that are more convenient for the shopper as in through email, texting or by through onsite Chabot’s. The advancing technologies help the ecommerce platforms in communications. as of now the most common platforms like beg commerce can easily work with a partner solution to add additional communication channels to their storefront. Few brands are making use of SMS as their marketing channel by alerting the subscribers with new product launches and promotions. With the evolving methods of communication one thing is for sure that we need to bring in new ways of how a brand would talk to their customers.

Partner-first strategies: benefiting from mutual customers.

The number of brands are enlarging which make us to realize that it is tough to build a community from scuff. We need to build a product, create a buzz revolving it and then find areas where your users would be hanging out and market them in an innovative way. A number of brands are finding success by partnering up with other retailers to comarket. This kind of partnership can many forms like a rebate package of 2 products. An elementary marketing message to swap or even the products. A brand-new product launched in tandem by 2 brands.

Building a community newsletter, slack channels and more Brands are persistently searching for modern day version of “a day at the mall” so that all shoppers can gather, converse, explore and learn new brands. Here you can find niche group of consumers who share promo and codes engaging in genuine conversations. One other way were brands could create loyal customers who would return to purchase is by building a community where they can continue to interact with the product and other customers even long after the purchase has been made. Revelry is a brand doing this method well. Other than impeding the wedding industry by changing their way bride and bridesmaid shop for dresses they have also gained success by creating Facebook groups were customers can share information about body types and sizes. It also makes notes about the different colors and share final photos of their big day.

From bricks to clicks: brick and mortar stores and popups

Despite the online innovations and marketing channels some brands still recognize value in face to face interactions with the consumers. There are still few brands which activate customers in person and. Ambiting from high cost through to low cost activations. Casper is the most popular example of a successful brick and mortar strategy. They begin as a direct to consumer then to online only mattress company. They gathered up to $239.7 million in finding and the brand also announced the addition of 200 retail locations in the next few years. The dreamers were also piloted where customers can pay to have a 45-minute nap in a casper bed. An easier way for smaller brands to take up advantage of in person sales is through a popup or market place.

Amazing-Ecommerce-Marketing-Strategies

The CBD skincare brand lab is the first one to be used an Ecommerce Marketing Strategies by piloted by a pop-up model in late 2018 by selling products at Barneys New York for 3 days during the holiday season. Due to this success, it has now permanent stock in different barneys’ locations.

Conclusion

A coherent step in every retailer ecommerce growth is to asses out different Ecommerce Marketing Strategies and channel strategies. consumer claims will proceed to shift over time so your best bet is trying to keep up with the velocity by testing new approaches. If we have the resources to test on a weekly cadence or a quarterly switch up is more your speed, make sure you have the moment to fully meet the requirements and vet any new approach.  If you see a brand doing something groundbreaking and different reach out to them and get information’s from them about how they’re measuring results.

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SEO Tips for Perfect Blog Post 2019

A well-written blog can be ignored completely if the best SEO tips for the blog have not been applied. Good search engine optimization methods are important if you want a good rate of traffic to read the post. For instance, if the post you have written does not have important keywords, it would not be ranked on the first page of results. This is a big setback in terms of the traffic rate.

People do not have a positive mindset of searching through the results that are not present on the first page. It is a fact that the top links are displayed on the first page. Hence, if you are going beyond the first page, you are considering the web links with lower standards. Thus, for a post to get attention from maximum people, it should be ranked highly.

How long should a blog post be for SEO in 2019?

The length of a blog post affects SEO results. In the year 2019, on a generic scale, a good blog post should have a length of 1000 to 1200 words. Again, this is a generic estimate and the topic on which the post is being written makes a difference. You may be writing a post on a topic that can be stretched for 800 words only. Hence, there is no reason to stretch the post unnecessarily for 1000 to 1200 words.

At times, blog writers have to prepare posts on a descriptive topic which people want to know about. For example, when you are writing a post on “The global IT conference of 2019”, maximum possible facts have to be included. The title of the post shows that this blog has a time restriction and people would most likely go through it after the year 2019.

Blog post length is not more important than readability.

When a reader checks the title of a blog post, he is not interested in checking the word count. For him, the uniqueness and presentation of the content are more important. If the content is captivating, the reader would read the post with attention irrespective of the length it has.

Similarly, if a post is perfect in terms of length but redundant points have been used, readers would not go through the content completely. Therefore, the readability score is important than word count in the blog post. Prepostseo, SEMrush, and Softo provide online readability score checker tools for writers and bloggers,

Readers today are very smart and they can easily judge the quality of the written post by going through it. Some writers focus on submitting a post with appropriate word count. A good post has both the correct word count and the quality original information.

  • Is it feasible to submit a post that does not meet the quality requirements but has an appropriate word count? The answer to this question is no. If a reader does not go through the written post and reads the information with interest, having the correct word count actually does not make any difference.
  • Thus, it is good to focus on detailed research work for a good post and decide the word count accordingly. Most writers do not work with this approach. They pay attention to the word limit and compromise the quality level. This strategy does not work well.

Get the correct combination of word count and content research.

There are no shortcuts of writing a good blog post. You cannot prepare unique, interesting content if complete research has not been carried on the topic. The word count should be selected according to the topic needs.

Here are some points blog writers should consider.

  • Have all the important points written down

If you have all the points to be covered written down in one place, it becomes easy to develop the flow of the blog. In addition to that, it helps in estimating the word count without skipping or unnecessarily extending any points. Professional blog writers initially make a list of points that have to be included in the post. Each point is expanded after that. In this way, the actual word count is determined.

  • No keyword overstuffing to meet word count requirements

The use of appropriate keywords is absolutely necessary if the best SEO results have to be attained. This does not mean in any way that keywords should be used when the need does not exist. Stuffing actually spoils the content presentation. Secondly, it spoils the SEO rank as well.

Professional writers use them in a natural way. Studding keywords to adjust the word count is not smart thinking as well. It would weaken the rank of your post instead of improving the overall impression. Keywords should be used according to the content flow implemented in the post.

Referring to SEO tips helps you get a clear cut idea about how and why stuffing of key phrase affect your ranking.

Content redundancy is harmful

Writers who do not write down all the key points in advance usually run out of points. To complete the word count, they repeat the points. This is a negative practice in terms of both SEO rank and user readability. A blog post should comprise of unique content only to acquire a good SEO rank.

SEO tips for blog

Understanding the privileges of using a word counter

The use of a word counting tool is beneficial in several ways. To start with, the words do not have to be counted manually. This is a very tiring task for writers. Once they are done with producing quality content, counting the number of words manually is not simple. A word counter tool is preferred due to several reasons and some key ones are mentioned below.

  • These tools help in saving time. If you have to determine the word count of a blog post without using a counter, the only way is counting the word on your finger line wise. At the end of each line, add the word count already covered. There is simply no reason to put in so much effort. You can use a word counter tool and it would determine the exact count.
  • With manual counting, there are risks of incorrect estimations. On the other hand, using one of these tools provides you with the correct count.
  • You can use any online word count tool, however, our favorite free online word counter is Word Counter by Prepostseo, Softo Word Counter, and built-in Microsoft Word Document word count.

 

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5 Ways Video Walls Can Improve Your Marketing Efforts

Video Walls Can Improve Your Marketing

Here we are given you an idea about  Video Walls Can Improve Your Marketing Efforts. Running a business and making a profit has become so difficult with this high competition. Business owners have to put in extra efforts to capture the attention of customers, get them to buy their products and finally carry home some profit. However, all hope is not lost as technology is continuously coming on-board to make things a little easier.

Video wall marketing efforts

Video walls are the latest trend in online marketing consisting of monitors placed in a wall for video or image adverts. Video Walls Can Improve Your Marketing efforts. They are placed in areas with high traffic of people including busy streets and shopping malls.

Here are 5 ways marketing technology can improve your marketing efforts.

  • Flexibility

One of the most notable features of video walls is flexibility. If you don’t like anything and would like to change, it is only a click of a button away. You don’t have to incur extra costs such as printing new banners like in the traditional methods. If you have to launch a new product or change the brand, you can do it as soon as possible and still keep your clients hooked. As soon as you learn what your customers want, you can easily change the video content and avoid losing loyal customers.

  • Portability

When you need to change the location of your business or open a new branch, video walls offer you the liberty to do so without any trouble. Moreover, you don’t necessarily need to move the erected wall from its original location; all you can do is display it in another location. You need to have an experienced team in assembling and disassembling of the tools required. Thus Video Walls Can Improve Your Marketing efforts.

  • Cost-effective

The goal of every business is to spend less, but earn more. With video walls, that’s possible because of its cost-effective nature. You don’t have to change them from time to time which means additional expenses. Video walls have a very long lifespan with an average LCD monitor going for up to ten years. This will keep your marketing drive running for a long time, and you will only need to focus on creating new videos. This is another way that Video Walls Can Improve Your Marketing efforts.

  • Differentiation

With the high competition in the business environment, your business needs to be unique to have a competitive advantage. Not many businesses use video walls for their marketing campaigns because they lack the resources, experience and the creativity required in creating the videos. If you get the resources and an expert to do the work, you will easily differentiate your business the competitors. Thus Video Walls Can Improve Your Marketing efforts.

  • They easily attract customers

Video walls come in giant full-screen visuals that are captivating and bold hence easily capture the attention of your clients. They are also non-intrusive so customers won’t feel like the advert is invading their space. You, however, need high-quality videos and high image resolution to attract the audience without boring them. This sets them apart from other adverts such as TV commercials which have become so common and are very annoying.

If your business is still struggling to get clients through the traditional marketing efforts, then you’re being left behind. It’s high time you embrace video walls which is the latest technology that is sure to improve your marketing efforts and reach a wide audience at a minimum cost. Thus Video Walls Can Improve Your Marketing efforts.

You can read about our previous post related to digital marketing VS Traditional marketing here.

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Scope of Digital Marketing Trends in Healthcare Industry

Health marketing is another, client focused, way to deal with general well being advancement that applies customary advertising standards and hypotheses close by science-based methodologies to secure and advance the strength of various populations. It includes making, conveying, and conveying messages for people in general on aversion, health advancement and health protection.[1] Health promoting is one of the routes headway in drug and in health ensuring administrations, for example, protection, are made broadly known. Digital Marketing Trends in Healthcare Industry will challenge Institutional bias and force debate around longstanding approach to Marketing.

 

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Trends in Healthcare Marketing

Healthcare is changing at such a quick rate, to the point that it’s influencing brands and suppliers to ponder: what’s up, doc? Since it can be difficult to keep your finger on the beat of these human services changes, web based Advertising analysed the most recent industry bits of knowledge from an assortment of trusted sources to feature the patterns and apparatuses that will rethink social insurance. The digital Marketing Trends in Healthcare Marketing  cover the promoting, advanced understanding, and shopper needs in medicinal services to enable restorative and pharmaceutical experts to enhance the soundness of their organizations. To help try these expectations, this conjecture highlights openings and choices to transform these movements into techniques. As the priorities and tendencies of both patients and doctors transform, the need for Digital Marketing Trends in Healthcare Industry is increasing day by day. For a dose of marketing wisdom, take a look at these healthcare trends.

 

healthcaretrend

1. Content Will Be the Cure-All

Just about seventy five percent of customers swing to the Web first for answers to health questions, as per examine from GSW Worldwide. This implies there is a huge market for Digital Marketing Trends in Healthcare Industry just waiting on the Web to be caught by profitable data about human services brands and items. Furthermore, since online promotions offer couple of actualities and are regularly disregarded by purchasers, numerous medicinal services advertisers are making convincing substance to acquire these people’s opportunity and consideration. The absolute most fruitful brands have created purchaser centered, information based substance that offers master exhortation, shares genuine client encounters, and welcomes shoppers to interface with kindred patients in an online group. The key is making content that reacts to purchasers’ needs and resounds with their own voyages.

2. Mobile Will Take Care of Many Patient Needs

Mobile tools have picked up force in medicinal services by giving buyers a chance to bring their health into their own hands. As indicated by the American Marketing Association, a developing number of buyers have been utilizing cell phones to screen their wellness levels, weight, heart rate, and other essential signs as they endeavor to oversee interminable sicknesses. In 2015, human services advertisers should grow more portable approaches to draw in these engaged purchasers to gain their trust and business. Furthermore, portable will turn into the essential driver of correspondence between suppliers inside human services frameworks in the coming year. These portable means will empower specialists to for all intents and purposes analyze health concerns, give treatment suggestions, and offer authority referrals to put speedier treatment and more noteworthy investment funds all readily available. Thus Patient needs are recognized in a very efficient manner with the help of Digital Marketing Trends in Healthcare Industry.

 

digitalmarketingtrend

3. Local Advertising Will Aid in Consumer Reach

Mobile goes as an inseparable unit with the energy of neighborhood promoting and lets human services advertisers and practices utilize nearness based strategies. On account of new innovation, it’s easy to send focused on content and redid coupons to the cell phones of individuals in a specific area. With look into from GSW Worldwide demonstrating that 62% of shoppers share nearby manages companions and that 57% will probably connect with area based advertisements, obviously neighborhood publicizing will be a profitable vehicle for social insurance showcasing. Thus Local Advertising also plays an important role in Digital Marketing Trends in Healthcare Industry.

4. Advertising Spots Will Be On-the-Spot Operations

While promotions were generally made a long time ahead of time, the new period of “moment publicizing” is changing advertisements from planned to off the cuff. This move has been prodded by online networking and the achievement of off the cuff promotions. Brands began to use live occasions by making constant reactions that associated their brands to sudden openings. These unconstrained reactions addressed shoppers, who socially shared and retweeted them in record-breaking numbers. Notwithstanding giving brands colossal introduction, this spared a very long time of exorbitant arranging and dispensed with high media charges. To make moment promoting, everything comes down to setting and substance. They key is having a showcasing group that stays over opportune occasions and can create without any preparation tie-ins.

 

5. Social Media Will Provide a Dose of Reach

Online networking is the ideal fit and discussion for social insurance promoting on the grounds that both rotate around individual issues. What’s more, with customers more enabled than any time in recent memory to need a voice in their medicinal services decisions, millions are running to online networking to share input and support. Accordingly, EconomicVoice.com reports that social insurance brands are following their prompt these discussions to remain associated with clients, draw in forthcoming patients, post content on their items, and fabricate buzz about their brands. The objective of this Digital Marketing Trends in Healthcare Marketing social engagement is to acquire patients’ trust and inclination in their brands and practices. Since web-based Digital Marketing Trends in Healthcare Marketing in social networking furnishes customers with an individual say in their human services and an individual association with brands, online networking is relied upon to remain a noteworthy pattern in medicinal services showcasing.

6. Physician Online Reviews Will Be Good for Business

Just about 75% of customers confide in online audits as much as individual proposals and there was a 68% expansion in the quantity of patients utilizing on the web surveys from 2013 to 2014, as indicated by a current report via SearchEngineLand.com posted on MedNet.com. What’s more, 44% of patients might will to search out-of-organize specialists with great online audits, refered to another study by Software Advice highlighted on FiercePracticeManagement.com. These demonstrate the present-day energy of doctor online audits, which are relied upon to increase significantly more prominent impact in 2015. Notwithstanding upgrading a training’s validity and notoriety, these online audits increment perceivability in web search tools to better the odds of achieving planned patients. To procure more positive patient online surveys, specialists prescribe the accompanying tips:

Set up a Google+ business page and make sure that all information accurately represents the practice.
Verify the page and encourage patients to post their reviews.
Promote the online listing by requesting reviews from patients through all current communication channels, such as direct mail, email, social media, and simple word-of-mouth.

7. Testing Will Find What’s Ailing Your Efforts

An ever increasing number of huge brands have been utilizing as a part of market testing of fragmented items with awesome achievement. They direct concentration gatherings to haphazardly test different item alternatives and gather shopper criticism. The outcomes represent themselves with organizations whose transformation rates have enhanced over the previous year performing around half a larger number of tests than brands whose rates have remained stale, as indicated by Econsultancy research. This strategy will reclassify inquire about in 2015 by moving choices from officials’ brains into buyers’ hands.

8. Video Will Be Used to Dispense Information

In 2015, the best approach to play to the social healthcare market is through the “play” catch. Since marked medicinal services substance can be long and tedious to peruse, numerous brands will make their messages quick and painless by placing them into online recordings. The ubiquity of online recordings has been rising ideal alongside portable utilization. Actually, the blast of such versatile use has brought about 60% of U.S. advanced media time now being spent on cell phones and tablets, as indicated by comScore information. To make advanced substance more versatile well disposed, numerous publicists have been gathering their messages into effortlessly visible recordings that buyers can watch in a hurry. Furthermore, numerous more advertisers will without a doubt take after their lead as versatile remains the overwhelming computerized stage in the coming years.

Healthcare might be in transition, yet that doesn’t imply that brands and suppliers can’t be in a state of harmony with the main patterns for 2015. With these bits of knowledge as a guide, medicinal services brands and practices can grow very much engaged showcasing systems to enhance the wellbeing of their organizations in the coming year and past.

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21 Cheap Ways to Advertise Your Small Business Fast

What’s the best way to promote a small business? How do you get the word out about your business on a shoestring budget? Whether you are a small business or a startup looking for low-cost, effective solutions to publicize about your products and services, here are some quite inexpensive strategies that you can use to advertise your small business.

How to Advertise Your Small Business on a Budget

1. SEO your company website

We can bet that about 80% of your target customers might be Googling. Hence, you can’t overlook getting listed up in the right place where your customers are looking for you.

So get your site geared up tow show up online on Google as well as on mobile devices. Find out the marketable keywords related to your products and services and optimize your page to get listed on Google in those keywords.

cheap ways to market a business

2. Create a Facebook Page for your business

With about a whopping 1.6 billion users (that’s a third of the entire number of people on the planet!), Facebook is the place to establish a presence on in if you are looking for growth! You can start a Facebook page and use it to post photos, offers and discounts about your products and services. This way you also get to advertise without paying a single penny as well as connect with your customers.

3. Try Sponsored Ads on Facebook

Once you have crossed the threshold of getting a significantly large number of likes on your Facebook Page or if you know that your posts are creating a good interaction among the audience, you can try using Facebook’s paid features. Depending on your goal, whether it’s getting more number of likes or more website clicks, you can boost your posts or pages using paid options to reach a large number of people. The catch is that you get to choose the target region and the type of audience you want to show your ads to.

4. Invest in Google AdWords or PPC Ads

Paid Ads on Google which are created using Google AdWords can be a great way to show up online instantly in the keywords that people regularly use in search. Since it involves setting up a bid rate and managing your budget full time, it’s suggested that you outsource it to PPC Experts who are qualified and trained to maintain multiple accounts in different niche.

cheap ways to advertise your small business online: Google Adwords

5. Start a company blog and promote your business using great content

I don’t think I even need to say this, but I might get guilty if I didn’t mention the importance of some kickass content! If you yourself are able to create it, it would be great! (Free is, of course, great, right?) If writing isn’t your cup of tea, you can always consider the influential bloggers in your niche and contact them. Everyone loves Top 10 lists, Best Practices, Tips, Do’s and Don’ts. Here’s the ultimate content marketing checklist I created, so you can get started. We have also published the 10 quick editing tips to create awesome content, which can turn any garbage to gold.

cheap ways to advertise your small business: Blogs

6. Take advantage of Press Releases

If your business does something that’s worthy of showing up in the news, never hesitate to report it in a press release. It can be your best media reference online and also generate publicity for your business at very minimal costs, with no fuss. There are dozens of press release websites online that you can take advantage of, including PRLog and Newswire.

cheap ways to advertising small businesses: press releases

7. Shoot your own videos and start a YouTube channel

You won’t believe how mind-bogglingly huge YouTube is! It’s got over a billion users online (one-third of the world!) and every minute, more than 100 hours of videos are getting uploaded in here. For some of us, YouTube is that platform where we can watch movies on a holiday, how-to guides, reviews of new gadgets and smartphones or even watch normal people unboxing and reviewing them. So if you can shoot awesome instructional and “how-to” videos or create simple Vlogs relevant to your business offerings, you can market yourself without spending big bucks. Hire a film student to do it for you or you can even shoot it with an old iPhone. It doesn’t have to be a DSLR camera itself.

cheap ways to advertise small businesses: videos

8. Promote your business on Twitter

Did you know that this micro-blogging giant has about 350,000 Tweets being sent out every minute? So not having a business profile on Twitter could be one huge mistake. Tweet, tweet and tweet about your products, new arrivals, offers discounts or simply about what made your day awesome. Give your favourite customer a mention and thank him for being so awesome with a 140 character message. That could be one sure fire way to getting a dedicated number of followers who could be your potential customers.

cheap ways to advertise your small businesses

9. Get locally listed

As the stats mention, local searches lead 50% of the mobile visitors to visit shops in a day. And 68% of the people use the “Get Directions” or “Call” buttons shown on local listings on Google. Many of us drive down the road to your shop using the directions as shown by Google Maps. So, make sure you get listed locally on Google as well as on the local online directories like Yahoo! Local, Foursquare and so on.

cheap ways to advertise your small businesses: get locally listed

10. Repurpose your blog content into Infographics, Videos and Slideshare posts

Recycle your blog posts and convert them into an eBook. Or transform your blog posts into infographics and Slideshare posts. Since picture-based posts are proved to have 600 times more engagement than text posts, infographics have even beat videos to be the most shared content on the internet. As for Slideshare, it’s known as the “YouTube of PowerPoint slides”. So you can transform your long form content into sales assets with slides in here. Besides another fun way to transform your content is by making a video tutorial about your products, DIYs and video reviews.

11. Get branded through Instagram and Pinterest

Pinterest is now the second social networking site in terms of growth, which is about 57%. Most of the Pinners in Pinterest are into art and craft and 88% of them are proven to buy the stuff based on the pins they see. Boasting billions of pins, this is where you as a business must showcase your products, especially if they involve food and drink, art and craft, home décor, DIYs, fashion, technology, cars, holidays and events. Same goes for Instagram, that’s booming with about 400 million users, 75% of which are located outside of US.

cheap ways to advertise your small business

12. Use LinkedIn Ads to get linked up

With over 400 million members worldwide, LinkedIn is another professional network you should be having your profile in addition to Google, Facebook and Twitter. If you are a B2B company, LinkedIn is a great platform to connect with business users. LinkedIn Ads allow you to target your audience with characteristics like geography, demographics, job title, location or the LinkedIn groups they belong to. Being able to design an ad copy that’s tailored to the type of audience you are targeting, can help you achieve higher conversion rates and hence, better ROI.

cheap ways to advertise your small business

13. Design Flyers and Distribute them

Get help from that creative, designer friend of yours and create compelling-looking flyers and get them printed at an inexpensive rate. Distribute them to the people walking nearby your shop doors, give them away to apartment complexes, your friends, fix them on as many cars and other vehicles as possible or just throw them around the street!

cheap ways to advertise a business

14. Email Marketing

Emails are a very cost-effective system to advertise your business, especially when you are adding a new product line or a service to your existing business. It can also be used to invite people to come shopping especially by sending them promotional offers or coupon codes. Build an in-house mailing list of your existing customers or from your Facebook and Twitter followers. Communicate with them by sending them out emails once or twice a month. Anything more than that could put you on the spam list.

cheap ways to advertise a small business

15. Online Contests

If you can cough up some money for a prize, you can get a large number of participants to follow you. They could be your potential leads! Organize online contests which centre on your product or services. Having a tight budget? Don’t worry, you don’t need to give super expensive prizes. Two tickets to a movie or a sporting event, a makeup kit or some back-to-school gear supplies like some fancy backpacks, markers or an art set could be attractive enough for getting a lot of participation.

cheap ways to market a small business

16. Create Surveys

You can create interesting polls and surveys asking people to vote what they like best about your products, what motivated them to buy it. Offer them a discount or a coupon on completing the survey (as given by Kentucky Fried Chicken). You can also use these surveys to understand where they work, their age group and their income scale. You can also use the information to formulate your marketing campaign and also build a valuable email list of your potential leads.

cheap ways to market a small business

17. Vehicle Advertising

Go for a magnetic sign on your car or van, especially on the back of your vehicle. It is a very visible form of small business advertising. As your vehicle goes down the road, certain customers may copy down the address and phone number from it as they drive nearby.

cheap ways to market a small business

18. Bench/Bus Stop Advertising

Transit advertising can help you reach a massive part of your target audience. Get into an agreement with the local transport service to know more about the possibilities of advertising in benches and bus stops.

cheap ways to market a business

19. Ask your customers to review you

Online reviews on sites like Yelp and Google can make or mar your business. If you are confident that your customers are satisfied, ask them to rate you and submit a review. As you receive more of the 4 to 5-star ratings on reviews online, you will be the business that everyone wants to buy from. It’s a powerful tool to increase your credibility and trust among people about your business.

cheap ways to market a business

 

20. Collaborate and Cross-Promote

Expand your marketing outreach and surge your advertising power by joining forces with another business, that’s not your competitor. Get together and sponsor events together. This way you get to meet new people and expand your customer base. Add social media contests to the mix along with advertising your business quite a bit on each other’s websites too.

cheap ways to market a business

21. Offer coupons and giveaways

Once in a while, especially when it’s a festive season, send out coupons or promotional codes via emails, flyers and let people know that you are giving them some massive discount they need to make use of immediately. This sense of urgency can create a huge sales rush, so be prepared. Giveaways can also be announced especially for those loyal buyers or consumers of your products and services. You can organise a giveaway for people who make the biggest purchase or for people who sign up for your services in a given time limit. Online giveaways can be an awesome way to promote your site.

cheap ways to market a business

Conclusion

To conclude, advertising is all about finding out where your customers are hanging out and reaching out to them then and there. Every niche has got an opportunity to promote its business online. The key is finding out that appropriate mix that works fruitfully for you and channelling your resources optimally for it.

Have more ideas to promote or advertise your small business on a shoestring budget?

Do you have an idea that we missed out here? Let us know about it in the comments below.

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