Important On-Page SEO Techniques To Rank Your Website

On-page SEO techniques are considered one of the most important processes you can follow for achieving higher rankings in a search engine’s organic results. Doing that can increase the traffic to your website. It refers to the optimization of website structure and content – anything that is done on the page of a website. They categorized as basic and advanced practices. In this post, we will discuss both the basic and advanced practices in on-page optimization.

Important On-Page SEO Techniques

#Title Optimization

The title is the important portion of the snippet which is shown in the search results of the search engine. There are some important points to notice when we optimize the title. It is the most important On-Page SEO Technique.

Write a short and descriptive title.
The title should not contain full capital letters in whole characters
Its character limit is 55 to 60 and the pixel width limit is 512
Title must be unique
Spelling mistakes and grammatical errors are not allowed.

If no title is given, h1 will be taken as the title.

#Meta Description Optimization

It is the descriptive portion shown in the snippet. And, Description helps both the user and google bots to get an idea of the content inside the webpage.

It must contain the focusing keyword in the beginning.
It must be unique.
Its character limit is 155 to 160 for pages and within 155 for posts because it contains the date of publishing already and that space is minimized.
Its pixel width limitation is 1024.

#h1 optimization

h1 is considered as the visible portion of the content-the main heading inside the page. Headings give us an idea about the content below that.

Use the keyword in the h1.
8 or 9 words are accepted for h1.
There should be only one h1.

#h2 optimization

It is preferred to provide one h2 If the content divides, two h2 can be used. The h2 must be related to the content written below that.

#Content Optimization

Content optimization is done to improve the quality of the content. If our content does not have the quality that search engine demands, it cannot help in the ranking of your website. Making the audience attracted to the content is also important to get leads to our website.

It must be unique and good content.
Sentences should be simple and that is understandable by the common audience.
Use focusing keyword and its phrases in an acceptable way in the content.
Arrange the focusing keyword before a comma or full stop.
Use bold, underline and italics to make it attractive to the user.

#Anchor tag Optimization

The anchor tag is used to provide links from our page to another page on our website or to some other website. Anchor text is the visible portion highlighted in blue color where we click to go to the redirected link. It is an important tag because it boosts up the crawling process. One thing to notice is that never give a link to a competitive one. It will be like feeding the enemy.

#Keyword Optimization

SEO Keywords are those words in your content that drive the user into your website when they search with that in the search engine. So selecting those keywords is an important task in on-page SEO. We must analyze the keywords and choose the best and relevant keywords among them having a higher search volume than others.

Use the keyphrases in the content.
Do not stuff the keywords.
Use the Keyword in slug and title.

NB: While conducting keyword optimization your website or in a web page, try to avoid using duplication title, same keyword for different pages or posts of a single domain, to avoid issues like Keyword cannibalization, which is clearly explained by Matt Diggity.

#Image Optimization

Images are much important thing on the webpage. More than the information given by bulk contents, images can reach out and attract the audience.

Choose the best images that match your content.
Upload the images after giving a proper file name and without space between the words.
Giving alternative text to the image will help web crawlers to understand your image.

All the above practices are the major On-Page SEO Techniques.

Apart from this, we can also perform Advanced tactics that can enhance the ranking and the attractiveness of your website.

Advanced SEO Practices

#Open Graph(OG) Optimization

Every click on the post that you shared on social media is valuable. It is important to attract and get maximum clicks from social media. In OG Optimization, we can customize the way in which the post that we shared in social media appears. By adding images, and giving a proper title and description for the post that you share, our posts can be taken into another level which can generate a call to action to the viewers.

For WordPress sites, the OG Code is autogenerated in it for the posts that you publish. The above code is the code for OG. On other sites, this code can be copied and paste in its head section. Give the relevant title, description and choose the image and customize those as you desire.

#Schema Markup

It is used to make the appearance of your snippet and that area in the search results more attractive with additional features. They provide webmasters with a wide range of possibilities to enhance search appearance. By adding pieces of information like star rating, image, event and so on, it gives a specific idea to the search engines about our service and boosts ranking. Schema is the preferred markup method for search engines like google and Bing.

For doing schema markup, you can make use of tools available online to work on the structured data.

There are other tactics like AMP Optimization, off-page optimization, Social Media Marketing to improve the ranking of your website.
If you give good attention to the on-page practices that you can do on your website, you can achieve good results in ranking on google search results.

Here are some Important Tips to Boost your SEO ranking Click…………… HERE

February 14, 2020/by Beno

Link Building, SEO, SEO tips

How Website Content Translation can Affect your SEO

Website Content Translation can Affect your SEO?

Here Website Content Translation can Affect your SEO and its ability to rank highly on the search engines page.

The benefit of localizing your website’s content to suit the geographical location you are trying to penetrate is vital if you want to improve your SEO ranking.

For your website to be successful in any country, the content of this website has to be unique, of top quality, up to date, relevant accessible to read/understand, and well structured. Hence Website Content Translation can Affect your SEO.

So that when trying to infiltrate a new market, it is crucial to be aware of the changes you must adopt if you want your translated content to perform as well as your original content.

What is SEO?

This acronym stands for Search Engine Optimization. An SEO is an action/activity that focuses on enhancing the traffic to your website from the search engines page without any paid advertisement.

What is Website translation & its Impact on SEO

This is more than just translating your website’s content from one language to another; it is accommodating your website to rank high on a search engine. This involves knowing what people that speak a particular language search for and providing for it.

If your SEO translation is done correctly, your website will perform very well in this new region and will improve your website’s SEO rank.

Timing.

Timing affects how well your translated content ranks in search results. As a result, your original/primary website content is not performing well, there is little to no chance for the translated content to perform any better.

Creating a successful website requires a lot of resources, some key features that ensure that your site has a lot of traffic include:-

Quality/Compelling content
Optimized Keywords
Unique user experience
Excellent user interface
Indexability/Crawlability
Schema markup.

When you are assured you have a high ranking and excellent website in your original language, you can then start the project of translating the content of the site into another language.

Keyword Research

If you want your translated content to perform well, you will have to pay special attention to your keyword research. Using relevant keywords that have a high search volume and low competition is vital.

For example, in the U.S., “pants” are used when searching for a piece of clothing while “trousers” are used by the British when searching for the same piece of clothing.

Factors like phrasing, units of measurements, and currencies vary with language; therefore, it is advised that you employ the services of credible translation agencies like The Word Point and sites like SEMrush, which helps you carry out Google Keyword Research.

The Website’s Structure

The structure of your website plays a significant role in making sure the site has an online presence overseas. It has to be structured in such a way as to optimize your international website SEO.

There are four ways in which your website can be structured. These different structures have pros and cons. Deciding on the best structure is dependent on the geographical location you are trying to target. You should use a URL structure that makes your site easy to geotarget.

The structures include:
● ccTLDs -country code top-level domains
● gTLDs- generic Top-Level Domains with subdomains
● gTLDs-generic Top-Level Domains with subfolders
● URL Parameters

ccTLDs(country code top-level domains)

This is the most used domain option for websites when expanding. This site structure is used when targeting a specific country, for example, using “.de” for your website in German. Germans are more likely to click and go through a “.de” site than a “.com” site. When using this site structure, the location of the server is also irrelevant.

One of the disadvantages of choosing this structure is that it requires more infrastructure and is expensive to set up. You will have to build your website from the ground up. As a result, there is no sharing of link authority from the parent domain.

gTLDs (generic Top-level domains with subdomains)

This site structure offers many advantages. It is not very cost-intensive and is easy to set up; it also allows for servers to be located in different countries. You can link build because it will enable some level of sharing of the authority with the main domain, which will help boost your SEO ranking.

The downside to using this site structure is that users might not identify/recognize geotargeting from the URL alone. An example of this is “fr.example.com” for French speakers.

gTLDs-generic top-level domains with subfolders

The shared link authority is the main benefit of using this site structure, which helps the ranking of your new website. It is also easy to set up and requires low maintenance.

The downside to using this for your site structure is that users may not recognize geotargeting from the URL alone, thereby hindering the trust users will have for your site affecting your Click-Through Rate. Consequently location signal is also weaker when compared to ccTLD and sub-domain structure. For example, this is ‘example.com/de/ ‘ for a German audience.

URL parameters

This option is not recommended by Google. It offers very limited benefits when compared to the other three and a lot of disadvantages, such as the inability for users to recognize geotargeting from the URL alone, building low trust.

Link Building

This is one of the fastest ways to make your new website rank highly on a search engine page. Depending on the website structure you decide to use, you can easily link your primary websites to this new website, if not, you can try and get credible websites, journalist and blogs in countries/markets where you are trying to infiltrate to link your website is vital if you want to improve your website’s SEO.

Therefore, creating a great quality infographic with the help of a good graphic designer is one of the ways you can approach high ranking websites in order for them to link your website.

So you can also offer to write unique content for this top ranking site and link your website, which will help boost your website’s SEO ranking in this new region.

Search Engine

If you are translating content for regions like Russia or China, optimizing your new website to rank high on google will be a waste of time. You have to do your research for each geographical location and optimize your website to rank high on the most widely used search engine. For example, Yandex for Russia is what Google is to the USA.

Conclusion

However, building trust with an international audience is key if you want your website’s SEO to perform well. Content translation is one of the best ways to reach a different type of audience and expand your reach. SEO offers immense benefits to marketers. Therefore, it proves that Website Content Translation can Affect your SEO

October 31, 2019/by Brahmadas R

Digital Marketing, SEO, SEO tips, SEO Tools, Social Media Optimization

SEO Tips for Perfect Blog Post 2019

A well-written blog can be ignored completely if the best SEO tips for the blog have not been applied. Good search engine optimization methods are important if you want a good rate of traffic to read the post. For instance, if the post you have written does not have important keywords, it would not be ranked on the first page of results. This is a big setback in terms of the traffic rate.

People do not have a positive mindset of searching through the results that are not present on the first page. It is a fact that the top links are displayed on the first page. Hence, if you are going beyond the first page, you are considering the web links with lower standards. Thus, for a post to get attention from maximum people, it should be ranked highly.

How long should a blog post be for SEO in 2019?

The length of a blog post affects SEO results. In the year 2019, on a generic scale, a good blog post should have a length of 1000 to 1200 words. Again, this is a generic estimate and the topic on which the post is being written makes a difference. You may be writing a post on a topic that can be stretched for 800 words only. Hence, there is no reason to stretch the post unnecessarily for 1000 to 1200 words.

At times, blog writers have to prepare posts on a descriptive topic which people want to know about. For example, when you are writing a post on “The global IT conference of 2019”, maximum possible facts have to be included. The title of the post shows that this blog has a time restriction and people would most likely go through it after the year 2019.

Blog post length is not more important than readability.

When a reader checks the title of a blog post, he is not interested in checking the word count. For him, the uniqueness and presentation of the content are more important. If the content is captivating, the reader would read the post with attention irrespective of the length it has.

Similarly, if a post is perfect in terms of length but redundant points have been used, readers would not go through the content completely. Therefore, the readability score is important than word count in the blog post. Prepostseo, SEMrush, and Softo provide online readability score checker tools for writers and bloggers,

Readers today are very smart and they can easily judge the quality of the written post by going through it. Some writers focus on submitting a post with appropriate word count. A good post has both the correct word count and the quality original information.

Is it feasible to submit a post that does not meet the quality requirements but has an appropriate word count? The answer to this question is no. If a reader does not go through the written post and reads the information with interest, having the correct word count actually does not make any difference.
Thus, it is good to focus on detailed research work for a good post and decide the word count accordingly. Most writers do not work with this approach. They pay attention to the word limit and compromise the quality level. This strategy does not work well.

Get the correct combination of word count and content research.

There are no shortcuts of writing a good blog post. You cannot prepare unique, interesting content if complete research has not been carried on the topic. The word count should be selected according to the topic needs.

Here are some points blog writers should consider.

Have all the important points written down

If you have all the points to be covered written down in one place, it becomes easy to develop the flow of the blog. In addition to that, it helps in estimating the word count without skipping or unnecessarily extending any points. Professional blog writers initially make a list of points that have to be included in the post. Each point is expanded after that. In this way, the actual word count is determined.

No keyword overstuffing to meet word count requirements

The use of appropriate keywords is absolutely necessary if the best SEO results have to be attained. This does not mean in any way that keywords should be used when the need does not exist. Stuffing actually spoils the content presentation. Secondly, it spoils the SEO rank as well.

Professional writers use them in a natural way. Studding keywords to adjust the word count is not smart thinking as well. It would weaken the rank of your post instead of improving the overall impression. Keywords should be used according to the content flow implemented in the post.

Referring to SEO tips helps you get a clear cut idea about how and why stuffing of key phrase affect your ranking.

Content redundancy is harmful

Writers who do not write down all the key points in advance usually run out of points. To complete the word count, they repeat the points. This is a negative practice in terms of both SEO rank and user readability. A blog post should comprise of unique content only to acquire a good SEO rank.

Understanding the privileges of using a word counter

The use of a word counting tool is beneficial in several ways. To start with, the words do not have to be counted manually. This is a very tiring task for writers. Once they are done with producing quality content, counting the number of words manually is not simple. A word counter tool is preferred due to several reasons and some key ones are mentioned below.

These tools help in saving time. If you have to determine the word count of a blog post without using a counter, the only way is counting the word on your finger line wise. At the end of each line, add the word count already covered. There is simply no reason to put in so much effort. You can use a word counter tool and it would determine the exact count.
With manual counting, there are risks of incorrect estimations. On the other hand, using one of these tools provides you with the correct count.
You can use any online word count tool, however, our favorite free online word counter is Word Counter by Prepostseo, Softo Word Counter, and built-in Microsoft Word Document word count.

October 12, 2019/by Maria

SEO, SEO tips, SEO Tools

Important Tips to Boost your SEO Ranking

Tips to boost your SEO Ranking

Tips to Boost your SEO ranking is very helpful. Many websites want to win the SEO game because they know the value of organic traffic, helpful. but since SEO takes time and is a long game, people are not as patient as they should be. There are 33 percent chances of your website getting clicked if it’s a number one on the page for a certain keyword. The first page matters the most, and data shows it also. It is recorded that 75% of people don’t even click on the second page of google.

You need to continuously improve your SEO in order to stay on the first page. There are some techniques which can immediately affect the SEO of your website, Let’s see what are they.

Tips to boost your SEO ranking

Content
Header Tags in Content
Speed
Images
Out Bound Links

1. Content

You need to have great content, there is just no substitute for that. The content governs the time of visitors on your website, which then affects the SEO rankings. You need to work on the website so that visitors engage and read your quality content.
You need to provide value to the visitor so that he/she can come back to read content on your website. Don’t forget to use italics, bold, heading tags on important words and keywords.

2. Header Tags in content

Content Needs to be well organized and easily readable for the user. You need to add headings and paragraphs to the article to make it well organized, which then increase the engagement and make the visitor spend more time on the website.

3. Page Load and Speed

Speed score significantly affects the ranking of a website. If your website is loading slow, due to large no. of HTTPS requests or images or elements, then you need to work on it.Users may leave your site if they have to wait even just an extra few seconds for each page to load. That would hurt your dwell time, your score should be more than 95 out of 100, in some cases, that’s not even enough.

These are the way to increase page load speed, reducing the number of plugins, making sure the code is clean and streamlined, optimizing image sizes, some of which include using a caching plugins, and minimizing redirects.

4. Images

You should be having high-quality images on your website, but at the same time, these images should not take time to load, because it can delay the whole website loading time. You should balance the size and quality so that it also looks visually stunning while loading instantly.

5. Outbound Links

You need to mention in your website content, where you picked up data and outbound links to case studies that further validates your point. There are two reasons for it. first, it creates the credibility that you actually researched about the subject, Second, they’re good for creating a context to your other blog posts which are related to the content.

Visibility in powerful Local Directory websites

If your business website needs organic visits from a local audience, it is very important to get links, mentions & presence in powerful local directories in your targeted location. For example if your website target audience from local audience in Kerala, it will helpful for your website to get links mentions and presence in powerful local directories in Kerala. It will help to gain higher ranking in Google, among your local audience i.e among audience from Kerala location.

You can also refer previous post Importance of Keywords In SEO

August 22, 2019/by Aneeta

Branding, Content Creation, Content Marketing, Digital Marketing, Online Marketing, SEO, SEO tips, SEO Tools

SEO Solutions for E-commerce Website

SEO Solutions for E-Commerce website? Are you looking for this?

Let us have an in-depth understanding of this concept.

When you run your business online you need to put in hard work. So that you can make it appealing to many people. There are ample ways to achieve this. That is when the right SEO Solutions for E-Commerce will help you.

Are you looking to incorporate aspects of SEO solutions to make your e-commerce website a success? You can also include your everyday market strategies to attract more customers. To help you achieve these targets, here are some simple yet effective SEO tactics you can use.

1. Optimize your meta titles

A meta title is a text that appears right after the title of a product. It is short in length. It consists of a small description of the product you wish to add to your e-commerce website.

Meta titles help your SEO because search engines read the metadata you include in your meta titles. And they help them decide whether your product is a good match for a certain customer. To make sure that your Meta titles are helping you attract the required customers there are keep a few things to.

First of all, you have to be mindful of the length of the title as it should not be too long. The shorter and simpler you keep them, the easier it will be for you to present your audience with titles which will seem a lot more interesting in the results of any search engine.

2. Use the right keywords

The first thing that comes to anyone’s mind while dealing with SEO are Keywords.

Keywords are words or phrases which connect your content with your audience. Your prospective customer reaches your content when they search for the right keywords. Hence choosing the right keywords can affect the ranking of your content on search engines to a great extent.

You might not have great experience in creating and choosing the right keywords for your content. But it is more important to keep in mind that the keywords you choose will help your audience know what your content is about.

There are many ways for you to learn how to use the right keywords, especially if you are a new online business owner.

A helpful and very effective way is using an online Tool like KeywordTool. KeywordTool is one of the various SEO keyword generators available online. SEO keyword generator helps you come up with great SEO keywords without a lot of effort on your side.

You have another productive means of doing this is taking the help of professional writing services. Professional writing services such as Trust My Paper, Grab My Essay and Hot Essay Service are a few good choices. Here professionals in the field will help you correct and prepare keywords for every piece of content.

3. Avoid using duplicate audiovisual content

One of the crucial SEO solutions for E-Commerce is to remember not to duplicate your audiovisual content.

To simply put it, you have to ensure that you never copy someone else’s audiovisual content on your own website. While this might seem like an easy way out at times, creating your own content is the best way to go.

The pictures and videos you share on your website should always be yours or your colleague’s. In case you decide to use another person’s content it is important to always give them credit for their work.

While this might not seem important, duplicate content will definitely show up on the search results. It will make your potential customers see that the content you are using doesn’t belong to you originally. This reduces the trust they might have started to build with your brand and it can cause a drop in your sales.

4. Write the right product descriptions

Product descriptions are vital in informing your potential customers about the attributes of the product you are advertising.

Original and different descriptions containing the essential keywords will always work in your favor and help the products you advertise stand out from your competitors when it comes to the search engines they appear on.

For example, if you are selling a popular item on your e-commerce website, you should always try and rephrase the original description of the product. This is important because the original content is going to show up on the results of a customer’s search and they will easily be able to see that you were simply copying the description from someone else.

5. Optimize your URLs

URLs are important when it comes to optimizing your e-commerce website’s content for the various search engines. These addresses always show up on a search engine and can help your content appear higher up on the search results.

In order to achieve that, your URLs should be as short as possible, have a few special characters as possible and be straight to the point. Search engines can read the links you use for your content and a shorter and simpler URL will always rank better, based on what a person was searching for. Along with that, your pages will also tend to load faster and this can make the whole user experience a lot more pleasant.

6. Include product review

Last but not least, another thing that can help your content rank better online is through including various reviews of your products on your website. In most cases, when a customer is looking to buy something new, they will want to read a few reviews of it first in order to make sure they are making a smart choice.

Including reviews on the pages of each product you sell is going to help your products appear on the results of search engines your target audience is using. They are simply going to help create even more ways for your potential customers to find our content and put their trust in what you have to offer.

Finding the right tools for your business’s needs

Whether you are just starting out or have been running your business for a while, you should always try and find more ways to improve your SE strategy and make use of every technique that can promise you more sales and better results.

While not every single tactic is going to be easy for you to follow, you will still get to learn a lot of new things and run your online business with a lot more ease. Which of these SEO solutions are you looking forward to trying for your business?

June 17, 2019/by Brahmadas R

Online Marketing, SEO, SEO tips, SEO Tools, Tools

SEO Tips For a New Site | Softloom IT Solutions

Major SEO Tips For a New site

Before launching a new website, we have come up with these 8 SEO tips for a new site to check. Since the day Google officially announced to consider Mobile-friendly sites. First, most of the people who are really serious about their online business. It has started switching to mobile-friendly sites as well. Improve the mobile-site design of your website so that it is easily accessible to the person checking it.

Make your site simple and less so that you can show complete details about any product or service in less space and in less time only.

1. On-Page SEO

On-Page Search Engine Optimization is the key to success. If you are launching your website then there is no point in waiting for the SEO expert to do the optimization job for you. Do some research over the Internet and try to use keywords, Tags, Title Tags, and other tricks to optimize your page?

2. Quality Content

Create quality content before launching your site and keep posting it at a regular interval of time. If you are handling your website single-handedly, create good and quality content in bulk only before you launch your site and then post it at a regular interval of time.

3. Website Page Loading Speed

Website Speed is one of the first tools for getting success in the online market place. The Website Page loading speed is one such important tool that can either bring the flood of web traffic to your site or ruin your position in the online marketplace by increasing the bounce rate to your website.

According to the data collected by the experts, more than 70% of the website takes only 7 seconds to load the content. If you want to stand amongst these website owners then you really need to be quick.

4. Landing Page

SEO optimization tools direct the person searching for your site to your landing page only so there is an increase in chances of more web traffic to your site.

5.XML Sitemap

XML sitemap links all of the URL of your web pages at a single place so that the search engine can easily crawl and link to your site.

6. Focus On Long-Tail Keywords

The result of long-tail keywords is accurate. Usually, it is seen that the short-tail keywords bring a flood of search results over the SERP page. Long-tail keywords direct the searcher to the landing page only.

7. Use Google Analytics Tool

Google Analytics Tool is one such tool that can really take your website to the ladder of success. If your site isn’t working or showing any error, this tool can help you to identify the error and fix it.

8. Off page SEO

Off-page SEO is concerning everything that doesn’t happen directly on your web site. Off-page SEO is concerning, among alternative things, link building, social media, and local SEO.

For launching a new website, these are the major SEO tips for a new site. For more information, visit our site.

May 22, 2019/by Aneeta