Ecommerce Traffic From Pinterest

Pinterest is a social media site that is dedicated to collecting photographs and is described as a visual discovery storage tool. This social media works well as a digital push board for storing ideas and the social sharing aspect of the service makes it great for generating eCommerce traffic. Lets check what are the factors affecting ecommerce traffic from pinterest.

Pinterest in the First Place!

We have accounts in almost all social media profile but why we need to spend more time in Pinterest? According to a recent survey, Pinterest generates 41% of all eCommerce social shares. As Pinterest is a visual-based social media service it helps us to connect with consumers using the products.

factors affecting ecommerce traffic from pinterest

 Important Factors Affecting Ecommerce Traffic From Pinterest

 Posting Source is very critical

We need to do a great deal of work for the business from images to product descriptions. Don’t post to Pinterest from the computer. If you are posting directly from the hard drive the problem is that you are doing your eCommerce site a disservice but not including a link. When we share a post from website to Pinterest creates a link that is directing to your eCommerce page. So, when they select the pinned image they are transported back to your site. When a user shares the pin on their board, the pin includes the link and provides limitless sharing potential.

 The inclusion of a check mark is good

Pinterest also has a check mark, it tells users the images are directly pinned from the eCommerce website. Thus if a user selects pinned image, the user has the option to get into the website to purchase the available product.

Importance of Board Names

Pinterest’s board’s function is similar to a folder on the computer. You can pin the visual content similar to the created board. While visuals draw attention to the board it connects the information.  Pinterest users have the ability to search for the individual as well as created boards. When a board is created using a specific keyword, the pinned content stand out from the millions of other images. The interesting fact is that there is no limit for the boards created. We could consider Pinterest as a search engine.

The advantage of Rich Pins

A business owner can take advantage of rich pins to maximize the Pinterest traffic. Rich pins are of 6 different types and it includes product, recipe, application, place, article, and movie. Products pin provide additional information since it highlights the website images in addition to price and availability. Product rich pin provides a direct visit site link at the top and a handful of different social share features.

Put customers to work

Give your customers the ability to share products. When a customer shares a product or service it functions a free advertising. So take advantage of social sharing options on your website. Copy and paste a URL from the page takes time and dedication. Take advantage of Pin It button feature of the website and a pin icon appears above images of products. When a customer clicks on the pin, it ads the product to their board. This works as a product reminder, but it shares the content with others.

 Keep it Personal and Anonymous

Social media helps in connecting with customers and develop a personal relationship with the clients.  According to the studies, pictures without faces are re-pinned 23% more than images with faces. Avoid using an actual face. This is said because people like to visualize themselves with the product also the viewers look to the face and not the item.

Pin  Description

As with other social media accounts, Pinterest boosts your likes and shares. This will increase the visibility and helps to connect products to a greater audience. Optimal length for the pin description is about 200 characters. Pinterest does not support hashtags, it focuses mainly on the in-depth description.

 Factors to be considered in the pictures

Images represent the products and it should consist of the highest quality. While considering the size of the image, shoot an image with a width of 736 pixels. This is a largest display size option available on Pinterest. According to the studies taller images are more repinned than wider images. Images with vibrant colors are repinned 3.25 more often than images with one color. Also, pictures with a brighter color are repinned than light colored images.

The significance of a Contest

Running a successful contest has the ability to increase traffic and sales. Contest boosts interaction and improves sales. Kind of contest depends on the size of Pinterest you follow. Keep in mind about the audience base when customizing the contest. A contest like asking the individuals to re-post certain images. If they repost images there are more chances of winning.

 Guest Blog

They’re a great significance of having a blog. A guest blogger helps to increase the company exposure and connect you with new individuals. Gust pinner brings additional attention to the account from outside consumers.

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How to Make Your Social Media Marketing Campaigns Perfect

Social Media Marketing Campaignssocial media marketing campaigns

Social Media Marketing Campaigns is nothing but promoting our websites in a relevance social media like facebook, twitter, google plus, LinkedIn. etc. This will be notified by many users which yield to convert the user into a customer. This form of marketing results in earned media rather than paid media.

The major advantages of social media campaigns are,

  • It will help you in branding.
  • The potential customer will get the feeds about you.
  • It will increase the website traffic.
  • You will get benefits according to the ROI ( Return On Investment ).

How To Make Effective Social Media Marketing Campaigns

There are different methods to make effective social media marketing campaigns. Learning such tips and methods will improve your overall social media marketing knowledge.

Choosing A Platform For Social Media Marketing Campaign

First of all the social media platform choose for your marketing should be relevant to your product and services. You should know that every social media may not be relevant to all sort of business and products. For example, if you are providing any professional services, best professional networking sites can be included in your social media marketing.

Always Target The Right Audience

Find what type of audience are useful for your business. Cleverly choose the right audience, who can act as your brand promoters than a useful customer. Because social media is such a big potential platform where the popularity of your product, brand name etc. can be easily increased.

Choose Social Media On The Influence

You can find hundreds of social media websites. You need to arrange them in a list on basis of relevance, influence, promotion and advertisement possibilities, and conversion tracking. Top listed social media sites like Facebook, Linkedin, Google Plus, Twitter etc. are strongly advisable.

Choosing Best Advert For A Potential Audience

Understand that there are a lot of people normally gathered in social media websites who are in need of your products and services. They may be looking for your brand. By using social media platform, your brand name may be visible to a large level of the audience. But by pointing your ads/posting to only your potential audience you can create a better path for relevant profiles who may be actually looking for your services.

Best Choice Is The Key

Sometimes your products can be only useful to certain age groups. So cleverly choose your targeted age groups before you start your social media marketing campaigns. Similarly, the sex and location are also may vary according to the nature of product or services we offered.

Decide To Whom You Wish To Deliver Your Product & Services

Make sure that your targeted audience is highly relevant to you, your products & services. Random selection of audience may not bring a good conversion rate. Because in every marketing efforts, ROI or the Return on Investment is very important. Spreading your products and service details to any non-relevant audience by conducting a large campaign can only result in big loss of investments.

Targeting Your Audience

Think about who can be your possible customer, research for them. Plan how you can be visible to that potential audience, who can be your future customers. Targeting the audience will give the best results for you.

These are the important steps to be followed while creating social media marketing campaigns.

Thanks for reading on our Social Media marketing campaigns. You may grab more info about Best Social Networking sites for business by reading our future blog posts.