With the traditional vs. digital marketing debate going on, let us check which one is most suitable for the marketing and promotion of your business or services. digital advertising vs. traditional advertising would seem like a tough decision to make, but these points will help you make up your mind to a decision which one is more convenient
What is Traditional marketing ??
Traditional marketing is the standard modes of marketing that have been used since the beginning of marketing and advertisements. This includes:
- Television Ads
- Newspaper Ads
- Flyers and billboards by the roads and highways
- Ads in related weekly magazines
What is Digital marketing ??
Digital or online marketing is the marketing mode applied all of the globes. It is proved that the era of the internet will have its influence on everyone’s life
Digital marketing includes :
- Social media like Facebook, Twitter, or Instagram.
- Business networking sites like LinkedIn.
- Promotional ads via emails.
- Paid pop-ups.
Digital marketing vs tradtional marketing
1. Real-Time Result
Digital or online marketing gives quick results but in the case of traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. In this battle of traditional vs. online marketing, online marketing always wins
In Digital Marketing You can see everything in real time including:
- A number of visitors
- The most active time of the day
- Conversion rates
- Bounce rates
- traffic generation
- buying behavior
- relevant audience
When you have the result in real time, we don’t want to waste the time to take action
2. Brand Development
Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into series consideration in comparison to digital marketing vs traditional marketing brand title digital advertising gives rise to. This is because traditional marketing has limited space in branding. Digital marketing wins this category every time. in the online platform, we can introduce our brand via social media which can give more social engagements
3. Quicker publicity
Very much due to the real-time results of Digital marketing, we can achieve quicker publicity. In the case of traditional marketing, it’s not quickly achievable. because it is a slow process
4. Easy Analytics
With online marketing, you can quickly know what is working for you and what isn’t via Google Analytics. You can analyze the inbound traffic, bounce rate, conversion rate, profit, and the general trend of the interested audience, all in real time
In traditional marketing analyze the market is not so easy when we comparing to digital marketing. because we get an exact report of market analytics using tools like google analytics but in traditional marketing, it’s not possible we have to wait until when the report is to be finish
5. Reduced cost
Using digital marketing tactics is the best cost-effective way to market our business. SEO, content marketing, and social media engagement take time to work their magic.but in traditional marketing we have to invest in banners, notice paper, flex boards, etc which is comparatively higher than digital marketing and less result giving to
Now, we can’t claim that a television ad or an advertisement in every newspaper in town is going to cover the majority of the population. Any kind of traditional advertisement is narrow to a certain locality. Whereas online advertisement reaches out to the entire world so you are missing out on nothing.
Now that we go through the comparison between digital marketing and traditional marketing revealed for us, we can agree that online marketing wins. However, traditional marketing is still familiar with the audience that is itself still traditional. Therefore, a smart mix or comparison between digital marketing and traditional marketing enabled by good analytics of digital advertising vs. traditional advertising statistics will get your brand in high reach