Importance Of Lead Conversion In Digital Marketing is a new method done by using electronic devices, internet, and social media platforms. In other words, Digital marketing tactics converting digitally engaged people to valuable customers. A digital marketer driving all the ways to brand awareness and lead generation via digital mediums. Both free and paid campaigns are done based on company priorities.
A lead can be anyone who has expressed her/his desire in our products or services. Lead can come through our websites, through a word of mouth, even through a phone call. A Digital Marketing solutions which direct traffic to the websites, increase web referrals account to an astounding 93% of leads, improve search engine rankings.
Importance Of Lead Conversion
Businesses today are heavily depended on Lead Generation. As it enables the websites of such businesses to generate more traffic. It may lead to the further conversion of such found Leads into Customers.
This leads to a rise in conversion rates serving to a business gain huge profits within the method. Google has created the process of connecting the consumers, very easily helping the prospects realize exactly what they have online and also for the providers. To showcase their products and let the world skills totally different their products and services are from their competitors.
Search Engine Optimisation (SEO)
SEO is the process of maximizing the number of visitors to a website by ensuring that the site appears high on the results of the search engine. SEO, in brief, maybe a set of rules for optimizing your web site for programs and improve your search engine rankings. It is a good thanks to increasing the standard of your information processing system by creating it user- friendly, quicker and easier to navigate.
Search Engine Marketing and Pay-Per-Click Advertising
Pay-Per-Click is an Online Advertising model in which advertisers pay each time a user clicks on one of their Online Ads. It is a model of net promoting within which advertisers pay a fee. When one amongst their ads is clicked. Primarily, it’s the simplest way of shopping for visits to your web site, instead of trying to “earn” those visits organically.
Social Media Marketing
Social media marketing is the utilization of social media platforms and websites to market a product or service. Though the terms e-marketing and digital promoting are still dominant in academe. Social media promoting is turning into additional well-liked for each practitioner and researchers. Most social media platforms have constitutional data analytics tools, that alter corporations to trace the progress, success, and engagement of ad campaigns. corporations address a spread of stakeholders through social media promoting, as well as current and potential customers, current and potential staff, journalists, bloggers, and therefore the general public.
Content Marketing
Content marketing involves the creation and sharing of online materials. That doesn’t expressly promote a whole however it’s meant to stimulate interest in its merchandise or services.
Lead generation is very efficient and results in providing the solution to all. And any businesses who face issues in raising the bar of their business. Generating Leads also helps an organization build a tighter relationship between the sales and the marketing team. As they need to work with one another side by side for the development of their company and themselves further.
Lead generation can also be created potential by using various new Digital marketing techniques available within the market now. Most of the Digital marketing agencies provide Digital marketing services that facilitate clients to get the leads they deserve through content marketing and social media marketing.
A 360° web and Digital Marketing partner is a must if a company wants to generate new leads and stay ahead in the competitive world. So, more qualified leads, customers and profits, this is the reason for lead generation is important for your business
https://softloom.com/wp-content/uploads/2019/07/importance-of-lead-conversion.jpg168300Indujahttps://softloom.com/wp-content/uploads/2017/06/logo.pngInduja2019-07-26 11:06:052019-08-06 23:09:41Importance Of Lead Conversion In Digital Marketing
SEO Solutions for E-Commerce website? Are you looking for this?
Let us have an in-depth understanding of this concept.
When you run your business online you need to put in hard work. So that you can make it appealing to many people. There are ample ways to achieve this. That is when the right SEO Solutions for E-Commerce will help you.
Are you looking to incorporate aspects of SEO solutions to make your e-commerce website a success? You can also include your everyday market strategies to attract more customers. To help you achieve these targets, here are some simple yet effective SEO tactics you can use.
1. Optimize your meta titles
A meta title is a text that appears right after the title of a product. It is short in length. It consists of a small description of the product you wish to add to your e-commerce website.
Meta titles help your SEO because search engines read the metadata you include in your meta titles. And they help them decide whether your product is a good match for a certain customer. To make sure that your Meta titles are helping you attract the required customers there are keep a few things to.
First of all, you have to be mindful of the length of the title as it should not be too long. The shorter and simpler you keep them, the easier it will be for you to present your audience with titles which will seem a lot more interesting in the results of any search engine.
2. Use the right keywords
The first thing that comes to anyone’s mind while dealing with SEO are Keywords.
Keywords are words or phrases which connect your content with your audience. Your prospective customer reaches your content when they search for the right keywords. Hence choosing the right keywords can affect the ranking of your content on search engines to a great extent.
You might not have great experience in creating and choosing the right keywords for your content. But it is more important to keep in mind that the keywords you choose will help your audience know what your content is about.
There are many ways for you to learn how to use the right keywords, especially if you are a new online business owner.
A helpful and very effective way is using an online Tool like KeywordTool. KeywordTool is one of the various SEO keyword generators available online. SEO keyword generator helps you come up with great SEO keywords without a lot of effort on your side.
You have another productive means of doing this is taking the help of professional writing services. Professional writing services such as Trust My Paper, Grab My Essay and Hot Essay Service are a few good choices. Here professionals in the field will help you correct and prepare keywords for every piece of content.
3. Avoid using duplicate audiovisual content
One of the crucial SEO solutions for E-Commerce is to remember not to duplicate your audiovisual content.
To simply put it, you have to ensure that you never copy someone else’s audiovisual content on your own website. While this might seem like an easy way out at times, creating your own content is the best way to go.
The pictures and videos you share on your website should always be yours or your colleague’s. In case you decide to use another person’s content it is important to always give them credit for their work.
While this might not seem important, duplicate content will definitely show up on the search results. It will make your potential customers see that the content you are using doesn’t belong to you originally. This reduces the trust they might have started to build with your brand and it can cause a drop in your sales.
4. Write the right product descriptions
Product descriptions are vital in informing your potential customers about the attributes of the product you are advertising.
Original and different descriptions containing the essential keywords will always work in your favor and help the products you advertise stand out from your competitors when it comes to the search engines they appear on.
For example, if you are selling a popular item on your e-commerce website, you should always try and rephrase the original description of the product. This is important because the original content is going to show up on the results of a customer’s search and they will easily be able to see that you were simply copying the description from someone else.
5. Optimize your URLs
URLs are important when it comes to optimizing your e-commerce website’s content for the various search engines. These addresses always show up on a search engine and can help your content appear higher up on the search results.
In order to achieve that, your URLs should be as short as possible, have a few special characters as possible and be straight to the point. Search engines can read the links you use for your content and a shorter and simpler URL will always rank better, based on what a person was searching for. Along with that, your pages will also tend to load faster and this can make the whole user experience a lot more pleasant.
6. Include product review
Last but not least, another thing that can help your content rank better online is through including various reviews of your products on your website. In most cases, when a customer is looking to buy something new, they will want to read a few reviews of it first in order to make sure they are making a smart choice.
Including reviews on the pages of each product you sell is going to help your products appear on the results of search engines your target audience is using. They are simply going to help create even more ways for your potential customers to find our content and put their trust in what you have to offer.
Finding the right tools for your business’s needs
Whether you are just starting out or have been running your business for a while, you should always try and find more ways to improve your SE strategy and make use of every technique that can promise you more sales and better results.
While not every single tactic is going to be easy for you to follow, you will still get to learn a lot of new things and run your online business with a lot more ease. Which of these SEO solutions are you looking forward to trying for your business?
How Important is Keyword in Search Engine Optimization ?
Are the keywords important?
Here we are discussing about the Importance Of Keywords In SEO. Are they really important in SEO ? Yes, Keywords are important as they are an important element of SEO for every search engine, in absence of keywords search engine would not be able to search relevant content matching with the need of user who is searching for information. For a successful SEO campaign “keywords” play a very crucial role to make the campaign successful as these are keywords that let search engine to get the website or webpage identified for the user.
Types Of Keywords
Importance Of Keywords In SEO, When we discuss about keywords in SEO there are mainly two types of keywords:
Short tail
These are the most commonly used terms or words used over search engines.
Long tail
These are mainly phrases of 3 – 5 words. Long tail tends to attract less traffic as these are not very popular and are not as much used as compared to the use of “Head” terms.
Importance Of Keywords In SEO
Here is some points about the Importance Of Keywords In SEO.
High Visibility – Keywords help to increase the visibility of website or web-page as when an Internet user searches for a piece of information through the search engine, the search engine matches the keywords in search with those used in the content of the website and thus reflects the redirect link of website in the list of search result. This raises the visibility of the website over the Internet. It give us an idea about the Importance Of Keywords In SEO. Keywords are always helpful for increase the visibility of our website.
Search Optimization – Keywords helps to enhance the result of the search and the appropriate list of result is generated. Keywords help to target relevant websites that have matching words against the same. Thus if a website intents that the SEO technology employed at it should perform at its best then the use of keywords should be kept at focus as it would divert the traffic towards website via the search engine.
Affects website’s ranking – Even after having high-quality content and in most simple and easy language over a website, there are chances that such website may not rank high in Google search just because of one reason that there is lack of use of appropriate keywords in the published content of the website. So always add keywords in the right place. It gives the idea that the keyword is alway very important in SEO.
Increased traffic – For an SEO point of view “keywords” play a very important role in redirecting the traffic or Internet masses towards the website as search engine produces result on the basis of keywords itself and if the website has appropriate keywords in its published content then the redirect link would be shown in search engine result which would redirect the traffic towards website.
Hope you enjoyed the post about Importance Of Keywords In SEO. Looking for more tips about SEO ? Check out our post about SEO Tips For New Website.
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With the digital marketing vs. traditional debate going on, let us check which one is most suitable for the marketing and promotion of your business or services. digital advertising vs. traditional advertising would seem like a tough decision to make, but these points will help you make up your mind to a decision which one is more convenient
What is Traditional marketing ??
Traditional marketing is the standard modes of marketing that have been used since the beginning of marketing and advertisements. This includes:
Television Ads
Newspaper Ads
Radio
Flyers and billboards by the roads and highways
Ads in related weekly magazines
What is Digital marketing ??
Digital or online marketing is the marketing mode applied all of the globes. It is proved that the era of the internet will have its influence on everyone’s life
Digital marketing includes :
Social media like Facebook, Twitter, or Instagram.
Business networking sites like LinkedIn.
Promotional ads via emails.
Paid pop-ups.
Blogs
Digital marketing vs tradtional marketing
1. Real-Time Result
Digital or online marketing gives quick results but in the case of traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. In this battle of traditional vs. online marketing, online marketing always wins
In Digital Marketing You can see everything in real time including:
A number of visitors
The most active time of the day
Conversion rates
Bounce rates
traffic generation
buying behavior
relevant audience
When you have the result in real time, we don’t want to waste the time to take action
2. Brand Development
Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into series consideration in comparison to digital marketing vs traditional marketing brand title digital advertising gives rise to. This is because traditional marketing has limited space in branding. Digital marketing wins this category every time. in the online platform, we can introduce our brand via social media which can give more social engagements
3. Quicker publicity
Very much due to the real-time results of Digital marketing, we can achieve quicker publicity. In the case of traditional marketing, it’s not quickly achievable. because it is a slow process
4. Easy Analytics
With online marketing, you can quickly know what is working for you and what isn’t via Google Analytics. You can analyze the inbound traffic, bounce rate, conversion rate, profit, and the general trend of the interested audience, all in real time
In traditional marketing analyze the market is not so easy when we comparing to digital marketing. because we get an exact report of market analytics using tools like google analytics but in traditional marketing, it’s not possible we have to wait until when the report is to be finish
5. Reduced cost
Using digital marketing tactics is the best cost-effective way to market our business. SEO, content marketing, and social media engagement take time to work their magic.but in traditional marketing we have to invest in banners, notice paper, flex boards, etc which is comparatively higher than digital marketing and less result giving to
6.Higher exposure
Now, we can’t claim that a television ad or an advertisement in every newspaper in town is going to cover the majority of the population. Any kind of traditional advertisement is narrow to a certain locality. Whereas online advertisement reaches out to the entire world so you are missing out on nothing.
Now that we go through the comparison between digital marketing and traditional marketing revealed for us, we can agree that online marketing wins. However, traditional marketing is still familiar with the audience that is itself still traditional. Therefore, a smart mix or comparison between digital marketing and traditional marketing enabled by good analytics of digital advertising vs. traditional advertising statistics will get your brand in high reach
https://softloom.com/wp-content/uploads/2019/04/digital-marketing-icons-collection_23-2147501682.jpg626626Hamzadhttps://softloom.com/wp-content/uploads/2017/06/logo.pngHamzad2019-04-30 12:37:452019-06-15 16:03:03Comparison Between Digital Marketing vs Traditional Marketing
Digital marketing tips will helps to reach local customers to your locally focused business.Digital marketing is essential for a small business and hoping to stay competitive. But in the case of a busy businessman the digital marketing tactics should focus on in your limited time is difficult. As a small business starter, it can be very hard to know to start when it comes to digital marketing. But it is required.
Here are 7 very practical digital marketing tips for small business owners.
1. Optimize your website for mobile
With 85% of Internet users regularly browsing the web on a mobile device . Because of this Google’s recent decision to reduce the search engine ranking of websites that aren’t optimized for smaller screens. It is important that your website is mobile friendly. You can check here if your website is considered mobile friendly by Google.
2. Manage your Facebook Ads through Ads Manager
If you’re looking Facebook for marketing, advertising is now important to achieve any kind of reach. And if you’re using Facebook Ads properly, i.e. testing various ads and segmenting your target market. So that maybe you’ll get better results using Ads Manager. Ads Manager is a free service and ad management tool from Facebook that is optimized for use in Google Chrome. The benefits of using Power Editor contain optimized bidding, easy to use custom audiences more specific device targeting and a central image library for your adverts.
3.Project your LinkedIn account and use for SEO
By putting arrows or bullet points near to your core skills or abilities can focus the clients easily. These are all helps to standout the profile from others. You can also customize the website links from your LinkedIn Profile to your website. Valuable back-links can add to your site.
4.Use auto-responders and thank email subscribers
The people sign up with your email newsletter or bulletin,it’s good to contact them immediately with thanks and make them to show you are committed to help. Email marketing tools, enable you to create multiple autoresponders , so you can send a custom made welcome email to subscribers – with separate interests immediately they’ve signed up to your list.
5. Build awareness by using Twitter ads
Twitter ads might be helps to just what you need. You can focus your promoted Tweets at the followers of your opponents, leading industry figures and media sites to either enchant new followers or get clicks to your website.
6. Go with ‘re marketing’ that works
‘re-marketing’ helps Advertising straightly to people you have a connection with. This include visitors to your website, your email database, Twitter followers or followers of your Facebook Page. The major advertising tools offer re-marketing including Google ads and Facebook and it’s shows to offer higher returns than normal online advertising for lesser costs. The Constant Contact marketplace provides many tools that focus to make re-targeting your email contacts simply.
7. Blog for “long tail”
Website traffic comes from your old blog post.So make your life of post lengthy.
By following these 7 essential digital marketing tips for micro enterprises, your sales and benefits get bigger.
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Digital marketing placed its footprint on the tourism industry. We can the emerging digital marketing trends in tourism industries. It helped millions of travelers around the world. We know there was a time when the internet or digital services were unavailable for any activity. Especially in the case of the tourism industry. If we plan for a trip it was unable to book a hotel or home stays. Also, it was unable to know about the weather and current status of a particular place. Later things changed, the world changed and our technologies too. Today we can just simply know the weather and current status of a particular place at any time. And we can book a hotel room with a small click. How this digital services or digital marketing come so far? Let’s have a look at that.
In order to gain more advantage and popularity in the tourism industry and the related services depends on digital marketing. Customer satisfaction is one of the main agenda behind tourism industry. The tourism industry wishes to give the best services to the customer. Without any discomfort, the customer can enjoy the services. The tourism industry is growing day by day. There are a lot of amazing destinations around the world. If people plan a trip what they first do? Yes, they look for more details about the place with the help of internet. And then what? Here you go:
Booking Tickets and Hotel Rooms
After checking the details about the place they try to book the plane tickets and hotel rooms. There is a huge increase in the use of mobiles phones. So the travelers simply search the details they want in the search engines. Have you heard about Mobile Travel Agencies? The emerging trend in Mobile Tavel Agencies (MATs) is due to the increase in the search for travel destination details and tickets via mobile phones. Mobile Travel Agencies offer many downloadable applications to book the tickets easily.
Time From traveler’s Place to Destination
It is sure that the travelers need time to travel from their place to their tourist destination. What they do at this free time? Here come the marketing ideas of many entertainment service provider companies. It is sure that the travelers can enjoy their flight time by watching various entertainment programs. For this, the airlines install advanced entertainment systems in the flight. So the travelers can watch different movies, Television programs, they can play games etc. Today we can see many airlines partnered with some companies to provide these services. After installing the entertainment system the travelers use their own devices to access the media library wirelessly.
At The Dream Destination
After landing at the destination place the travelers will search for best beautiful locations to visit in that area. Free WI-FI is available in all places. So by using this, they can do their searching on their mobile phones. There are many websites which show the reviews of the places. So the traveler can easily understand the standard of that particular location. If it looks like a bad one he/she can skip that location. Today many websites are competing with each other to provide the best services and to gain the trust of people. So we can expect genuine details on the websites. The travelers will get guidelines, digital maps, weather details etc.
The tourism companies are adopting digital marketing strategies. They monitor the customer needs and provide the best services as customer wish. So customers became potential customers and they return to you. Google Adwords will help you to promote your website. Promotion through social media platforms is another emerging trend. There are many promotional activities in social media. How do you market your destination? Here are some tips
Provide Proper Information About the Destinations
The travelers may not know the details of the area. So always give proper details about the place. The tourism marketing must be focused on the travelers’ needs. Make a simple and informative guide for the travelers. People prefer simple word content. Not complicated.
Discussion Platform in Social Media
A discussion platform will help you to get more interactions. If the travelers have any kind of questions he/she will put it in the discussion platforms. You must give the proper and informative reply as soon as possible. You can gain the trust of the travelers if you give the right reply.
Videos
A beautiful video about the destination area always catch the eyes of the traveler. The video contains a huge amount of information in a very little time. Videos are far better than writing a content. So add helpful videos that show the tips and things to do in a particular location.
Keep Follow The Travelers
Always focus on people who love to travel. So by adding them to your social media platforms, you will get some potential customers.
Allow Reviews
The one who visits your social media platform will look for reviews of other people. People love and trust real life examples. So by allowing reviews, you will get positive reviews (if you give the best services) and other people will get attracted to your services.
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Planning to step into the world of Internet Marketing ? This is why you should try it. Just a glimpse into some of the very interesting facts on Online or Internet Marketing. The domain of Internet Marketing is vast. But every marketer has to get acknowledged with some basic concepts first. Like it’s said, first things first!
#1 Attracts Attention On A Large Scale
These days people spend more time on the Internet than on any other service. The exposure is quite larger here as compared to other media of marketing. The various forms of internet marketing such as blogs, social medias, etc make it a lot easier to communicate with people. Customers get to know about each new product in the market instantly.
#2 Efficient Time Management
The marketing strategy enables to share advertisement campaigns simultaneously on different platforms. Time effectiveness is a key feature of Internet Marketing. Millions of customers can be handled simultaneously without degrading customer satisfaction. This way the task is less time consuming and tedious.
#3 Cost Effective Service
Ever thought what it takes to start with internet marketing? Well, it takes up only a few of your ideas! Yes. Less or no apital investment is required. All you need is some good blog writing skill and you are almost there. Compared to the traditional marketing methods, internet marketing paves a path to a cost effective service.
#4 Wide and Global Reach of Customers
It is much easier to introduce the products in the market on a global and wider prospectus. This can be done without actually doing all the hectic travelling. Once the product is introduced, it can be at your doorstep within a single click. The modern era of shopping is addicted to these online shopping free these days.
#5 24*7 Service
Internet marketing is available on a 24*7 basis. In other words, your online campaign doesn’t work on the basis of any time schedule. It is available on the net from the moment you upload it online. Any user can access it the moment they switch on their system. This makes the task all the more simpler. Bid good-bye to the time constraints!
#6 Quick and Easy Accessibility
Everything is just one click away. Whether it’s fashion or home appliances or gadgets, just select your choice. The service is swift in action. There is no nag-nag of those salesmen or risk of travelling. Enjoy a happy home shopping experience!
#7 Easy Catch-Up
It is often difficult to save every retail retailer number on your phone. The visiting cards also do not help us much. Only beacuse we misplace them too soon. On this context, internet marketing makes it easy. Every retail information is available on the Internet. All you have to do is just take the retailer website and get the contact information.
#8 Online Payment Service
With the evolution of internet marketing, internet banking also made it way into the digital world. These days payments are mostly made digitally. This ensures quick and instant payment service over the net. The bulky bundle of cash is an old story now.
#9 Machine Learning Solutions
Customer behaviour based options are kept in front of us. This is the new era of technology called Machine Learning Services. Now even the bots can understand and play as per our choice. The systems can automatically configure based on customer behaviour. Options are set as per each user style. In the following days, this can lead into a new form of internet marketing.
#10 Long Term Services
The service starts once the ad is put up online. Even after the product is sold, the campaign remains. This attracts more user demand. There is no time-period for how long the service can last. It provides a long-lasting and continuous affect on the customers.
This is just a sneak-peek into what Internet Marketing can do. I hope this gives you an idea about just what you are looking for. Have a happy Online Marketing experience!
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What’s the best way to promote a small business? How do you get the word out about your business on a shoestring budget? Whether you are a small business or a startup looking for low-cost, effective solutions to publicize about your products and services, here are some quite inexpensive strategies that you can use to advertise your small business.
How to Advertise Your Small Business on a Budget
1. SEO your company website
We can bet that about 80% of your target customers might be Googling. Hence, you can’t overlook getting listed up in the right place where your customers are looking for you.
So get your site geared up tow show up online on Google as well as on mobile devices. Find out the marketable keywords related to your products and services and optimize your page to get listed on Google in those keywords.
2. Create a Facebook Page for your business
With about a whopping 1.6 billion users (that’s a third of the entire number of people on the planet!), Facebook is the place to establish a presence on in if you are looking for growth! You can start a Facebook page and use it to post photos, offers and discounts about your products and services. This way you also get to advertise without paying a single penny as well as connect with your customers.
3. Try Sponsored Ads on Facebook
Once you have crossed the threshold of getting a significantly large number of likes on your Facebook Page or if you know that your posts are creating a good interaction among the audience, you can try using Facebook’s paid features. Depending on your goal, whether it’s getting more number of likes or more website clicks, you can boost your posts or pages using paid options to reach a large number of people. The catch is that you get to choose the target region and the type of audience you want to show your ads to.
4. Invest in Google AdWords or PPC Ads
Paid Ads on Google which are created using Google AdWords can be a great way to show up online instantly in the keywords that people regularly use in search. Since it involves setting up a bid rate and managing your budget full time, it’s suggested that you outsource it to PPC Experts who are qualified and trained to maintain multiple accounts in different niche.
5. Start a company blog and promote your business using great content
I don’t think I even need to say this, but I might get guilty if I didn’t mention the importance of some kickass content! If you yourself are able to create it, it would be great! (Free is, of course, great, right?) If writing isn’t your cup of tea, you can always consider the influential bloggers in your niche and contact them. Everyone loves Top 10 lists, Best Practices, Tips, Do’s and Don’ts. Here’s the ultimate content marketing checklist I created, so you can get started. We have also published the 10 quick editing tips to create awesome content, which can turn any garbage to gold.
6. Take advantage of Press Releases
If your business does something that’s worthy of showing up in the news, never hesitate to report it in a press release. It can be your best media reference online and also generate publicity for your business at very minimal costs, with no fuss. There are dozens of press release websites online that you can take advantage of, including PRLog and Newswire.
7. Shoot your own videos and start a YouTube channel
You won’t believe how mind-bogglingly huge YouTube is! It’s got over a billion users online (one-third of the world!) and every minute, more than 100 hours of videos are getting uploaded in here. For some of us, YouTube is that platform where we can watch movies on a holiday, how-to guides, reviews of new gadgets and smartphones or even watch normal people unboxing and reviewing them. So if you can shoot awesome instructional and “how-to” videos or create simple Vlogs relevant to your business offerings, you can market yourself without spending big bucks. Hire a film student to do it for you or you can even shoot it with an old iPhone. It doesn’t have to be a DSLR camera itself.
8. Promote your business on Twitter
Did you know that this micro-blogging giant has about 350,000 Tweets being sent out every minute? So not having a business profile on Twitter could be one huge mistake. Tweet, tweet and tweet about your products, new arrivals, offers discounts or simply about what made your day awesome. Give your favourite customer a mention and thank him for being so awesome with a 140 character message. That could be one sure fire way to getting a dedicated number of followers who could be your potential customers.
9. Get locally listed
As the stats mention, local searches lead 50% of the mobile visitors to visit shops in a day. And 68% of the people use the “Get Directions” or “Call” buttons shown on local listings on Google. Many of us drive down the road to your shop using the directions as shown by Google Maps. So, make sure you get listed locally on Google as well as on the local online directories like Yahoo! Local, Foursquare and so on.
10. Repurpose your blog content into Infographics, Videos and Slideshare posts
Recycle your blog posts and convert them into an eBook. Or transform your blog posts into infographics and Slideshare posts. Since picture-based posts are proved to have 600 times more engagement than text posts, infographics have even beat videos to be the most shared content on the internet. As for Slideshare, it’s known as the “YouTube of PowerPoint slides”. So you can transform your long form content into sales assets with slides in here. Besides another fun way to transform your content is by making a video tutorial about your products, DIYs and video reviews.
11. Get branded through Instagram and Pinterest
Pinterest is now the second social networking site in terms of growth, which is about 57%. Most of the Pinners in Pinterest are into art and craft and 88% of them are proven to buy the stuff based on the pins they see. Boasting billions of pins, this is where you as a business must showcase your products, especially if they involve food and drink, art and craft, home décor, DIYs, fashion, technology, cars, holidays and events. Same goes for Instagram, that’s booming with about 400 million users, 75% of which are located outside of US.
12. Use LinkedIn Ads to get linked up
With over 400 million members worldwide, LinkedIn is another professional network you should be having your profile in addition to Google, Facebook and Twitter. If you are a B2B company, LinkedIn is a great platform to connect with business users. LinkedIn Ads allow you to target your audience with characteristics like geography, demographics, job title, location or the LinkedIn groups they belong to. Being able to design an ad copy that’s tailored to the type of audience you are targeting, can help you achieve higher conversion rates and hence, better ROI.
13. Design Flyers and Distribute them
Get help from that creative, designer friend of yours and create compelling-looking flyers and get them printed at an inexpensive rate. Distribute them to the people walking nearby your shop doors, give them away to apartment complexes, your friends, fix them on as many cars and other vehicles as possible or just throw them around the street!
14. Email Marketing
Emails are a very cost-effective system to advertise your business, especially when you are adding a new product line or a service to your existing business. It can also be used to invite people to come shopping especially by sending them promotional offers or coupon codes. Build an in-house mailing list of your existing customers or from your Facebook and Twitter followers. Communicate with them by sending them out emails once or twice a month. Anything more than that could put you on the spam list.
15. Online Contests
If you can cough up some money for a prize, you can get a large number of participants to follow you. They could be your potential leads! Organize online contests which centre on your product or services. Having a tight budget? Don’t worry, you don’t need to give super expensive prizes. Two tickets to a movie or a sporting event, a makeup kit or some back-to-school gear supplies like some fancy backpacks, markers or an art set could be attractive enough for getting a lot of participation.
16. Create Surveys
You can create interesting polls and surveys asking people to vote what they like best about your products, what motivated them to buy it. Offer them a discount or a coupon on completing the survey (as given by Kentucky Fried Chicken). You can also use these surveys to understand where they work, their age group and their income scale. You can also use the information to formulate your marketing campaign and also build a valuable email list of your potential leads.
17. Vehicle Advertising
Go for a magnetic sign on your car or van, especially on the back of your vehicle. It is a very visible form of small business advertising. As your vehicle goes down the road, certain customers may copy down the address and phone number from it as they drive nearby.
18. Bench/Bus Stop Advertising
Transit advertising can help you reach a massive part of your target audience. Get into an agreement with the local transport service to know more about the possibilities of advertising in benches and bus stops.
19. Ask your customers to review you
Online reviews on sites like Yelp and Google can make or mar your business. If you are confident that your customers are satisfied, ask them to rate you and submit a review. As you receive more of the 4 to 5-star ratings on reviews online, you will be the business that everyone wants to buy from. It’s a powerful tool to increase your credibility and trust among people about your business.
20. Collaborate and Cross-Promote
Expand your marketing outreach and surge your advertising power by joining forces with another business, that’s not your competitor. Get together and sponsor events together. This way you get to meet new people and expand your customer base. Add social media contests to the mix along with advertising your business quite a bit on each other’s websites too.
21. Offer coupons and giveaways
Once in a while, especially when it’s a festive season, send out coupons or promotional codes via emails, flyers and let people know that you are giving them some massive discount they need to make use of immediately. This sense of urgency can create a huge sales rush, so be prepared. Giveaways can also be announced especially for those loyal buyers or consumers of your products and services. You can organise a giveaway for people who make the biggest purchase or for people who sign up for your services in a given time limit. Online giveaways can be an awesome way to promote your site.
Conclusion
To conclude, advertising is all about finding out where your customers are hanging out and reaching out to them then and there. Every niche has got an opportunity to promote its business online. The key is finding out that appropriate mix that works fruitfully for you and channelling your resources optimally for it.
Have more ideas to promote or advertise your small business on a shoestring budget?
Do you have an idea that we missed out here? Let us know about it in the comments below.
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