Blog posts and SEO articles on or search engine optimization published by SoftLoom IT Solutions. Responsible SEO marketing company India

SEO

How to target your product in multiple cities without hurting your SEO

How to target your product in multiple cities without hurting your SEO? Your nearby cities are an integral part of your Local SEO. Let us explore in detail all about local SEO strategy.

You may have faced several times the situation that targeting the audience of multiple cities. You have to rank your keywords in cities name like ‘flower shop in Kochi’ or best seafood in Kochi, etc. Now you think, keywords that target multiple cities will help in your SEO? The answer to this question is local SEO. Let us look in detail does local SEO hurt you or benefit you.

Why local SEO is important?

Mainly, there are two reasons for local SEO.

1 Local SEO attracts foot traffic.

Think about a situation where you go out for some enjoyment with friends and staying somewhere in the city for a night. And take your Google search and search for the best food in the city. After finding a location what you do? Do you just order your food and wait inside your room or get out with your friends to conquer that food destination? The studies say that more than 50% of people search in Google for location-based service is for a direct site visit. Nearly 46% of Google visit is location-based.

2 Local SEO rank you Higher on Google

Local SEO does 2 things for you

Traffic to your site and
Increase your keyword ranking

Local pages are Good or Bad for SEO

During the older times of SEO, local city pages are mainly used for stuffing the keywords. That means you create a page and write content about your keyword. For example, flower delivery in Kochi, Flower delivery in Thrissur, etc. And change this city names by copy-pasting the content on each page appropriately. This results in multiple pages with the same content. And finally, your page is penalized with Panda Update. In this way, local city pages may affect your SEO badly. But it is not if you have done it properly.

Make each city pages as a unique one

If you want to list all the cities in your pages, then just include them in a single page instead of creating separate pages. You did not need individual pages to rank based on cities in most cases. Although, even you can create individual pages but make sure that the content on each page must be unique.

Some tips to optimize for Local Search

Google My Business

Google is ultimately stand to bring information to its users. So, adding your business to Google my business will help Google to verify you and add to SER Pages. Google My Business is free and easy to use. With a proper description and title, optimize your profile. Customs reviews and replays can help you much more in the ranking. Your company name, phone number, and working hours are mandatory details you should provide with.

Build your Internal Linking Structure

The internal linking structure will boost your SEO. They can do great things on your website.

Improve your page navigation
Help Google to find your best and important pages
Also, improve your website architecture

All this help you to improve your ranking on Google and increase the chance of discovery by people who are doing a local search.

Build your NAP citation

NAP stands for Name, Address, and Phone. These are your general business information. So, firstly you have to give your NAP in your website itself. Place it at the bottom of your home page, that are usually easy for people to find. And also submit your NAP in online aggregations for publicity like Yelp, TripAdvisor, Microsoft Bing, etc.

Optimize your site for Mobile devices

Nowadays, people always seek their mobile phone for each and every person needs. So, most of the searches came from mobile devices. So, you certainly optimize your pages for mobile devices.

What do you understand from all these? Local SEO is important for you, but at the same time, it hurts you if not done properly.

December 11, 2020/by Keerthana

What is structured Data for SEO? How it is beneficial for doing SEO?

The SEO world is discussing Structured data for several years. At the time of implementing this, Google, Bing, Yahoo and Yandex together think that it makes a great change in SEO. However, a very small percentage of people use structured data for SEO purpose. The reason is the lack of knowledge about it.

Along with structured data, you might hear some words like schema.org, microformats, microdata etc. The majority of people don’t really know the distinction and similarities between these. In this article, we are going to answer some of your common questions. For example, what you mean by structured data? How to implement it? How structured data favor your SEO?

What is Structured Data?

Structured data is any content that is in an organized form. If you have contents of irregular format, arranging it in to understandable tabular form can be considered as an organised one.

Consider an example given below:

Following are some kind of text notes;

morning 7 am – Gym

9 A. M breakfast

reach the office at 10

It is just some text that says the morning schedule of someone. Now I am going to organize this data in a structured manner.

Time Action Venue

7 A. M Morning Exercise at Gym

9 A. M Conference Call At home

10 A. M Seminar Presentation at New Town Auditorium

Now, it becomes ordered and structured. When it comes to SEO, structured data is the implementation of some type of markup for the web page. And it provides some additional information about that particular page to users. This markup helps search engine to better understand the purpose of that page.

How to implement Structured data?

We can use different methods to implement data. Before getting into it, you must be aware about the term called ‘Vocabulary’. Vocabulary is some concept and its relationship describe some area of concern. Vocabulary is the common words or phrases used inside the Structured data language. Nothing more, but you will clear this on the way.

There is some syntax that commonly supported by search engines. They are microdata, JSON-LD, microformatsa and two common vocabularies are known as Schema.org and Microformat.org. Schema.org is a vocabulary that supports the Markup of structured data in an HTML document. However, schema.org can be used either with microdata or JSON-LD syntaxes.

Microformat is a vocabulary and markup syntax too. In other words, microformat is a method of adding semantic information to an HTML document. And it uses some defined markup structure that relies on the HTML attributes.

I hope now you have got some idea about Structured data and Vocabulary. The most commonly used vocabulary to markup your website is Schema.org. Some websites are using Microformats.org. Thus, you can use different syntaxes with these vocabularies. Such as, for schema.org the better way to adding a markup to your site is using either microdata or JSON-LD syntaxes. Using Microdata markup we can integrate the structured data into the main HTML of the Page. Whereas, JSON-LD uses JavaScript objects to add markups to the head of the HTML page.

For SEO, microdata approach is the most recommended one, but Google improved their JSON-LD in past years and hence JSON-LD took lead over microata. But Bing does not support JSON-LD.

How Structured Information Benefit your SEO?

Google, Bing, Yahoo, and other search engines promote the use of Structured data and utilize the benefit from it, by implementing properly. The main benefit includes search result enhancement like rich snippets, rich cards, carousels, knowledge boxes, etc. And providing deep information about the website. As I mentioned earlier a well-organised data display your page in front of search engines with much more accurate information about the content of your web page.

Rich search results – Which includes enhancement of image and other contents to understand by search engines.

Rich cards – Is a variation of rich search results. And designed for mobile users.

Enriched search results – It includes interactive features

Knowledge Graph – Provide information about a brand or a product.

Breadcrumbs – For added attraction and enhancement of your result view.

Carousels – Multiple results are visible in search results in a carousel-style.

AMP – AMP Pages have appeared in carousels with rich results for mobile users.

Try to read How web Design Affect SEO? to know more about an organised manner of website.

July 27, 2020/by Kulzu

On-Page Optimization, SEO, SEO tips

Important On-Page SEO Techniques To Rank Your Website

On-page SEO techniques are considered one of the most important processes you can follow for achieving higher rankings in a search engine’s organic results. Doing that can increase the traffic to your website. It refers to the optimization of website structure and content – anything that is done on the page of a website. They categorized as basic and advanced practices. In this post, we will discuss both the basic and advanced practices in on-page optimization.

Important On-Page SEO Techniques

#Title Optimization

The title is the important portion of the snippet which is shown in the search results of the search engine. There are some important points to notice when we optimize the title. It is the most important On-Page SEO Technique.

Write a short and descriptive title.
The title should not contain full capital letters in whole characters
Its character limit is 55 to 60 and the pixel width limit is 512
Title must be unique
Spelling mistakes and grammatical errors are not allowed.

If no title is given, h1 will be taken as the title.

#Meta Description Optimization

It is the descriptive portion shown in the snippet. And, Description helps both the user and google bots to get an idea of the content inside the webpage.

It must contain the focusing keyword in the beginning.
It must be unique.
Its character limit is 155 to 160 for pages and within 155 for posts because it contains the date of publishing already and that space is minimized.
Its pixel width limitation is 1024.

#h1 optimization

h1 is considered as the visible portion of the content-the main heading inside the page. Headings give us an idea about the content below that.

Use the keyword in the h1.
8 or 9 words are accepted for h1.
There should be only one h1.

#h2 optimization

It is preferred to provide one h2 If the content divides, two h2 can be used. The h2 must be related to the content written below that.

#Content Optimization

Content optimization is done to improve the quality of the content. If our content does not have the quality that search engine demands, it cannot help in the ranking of your website. Making the audience attracted to the content is also important to get leads to our website.

It must be unique and good content.
Sentences should be simple and that is understandable by the common audience.
Use focusing keyword and its phrases in an acceptable way in the content.
Arrange the focusing keyword before a comma or full stop.
Use bold, underline and italics to make it attractive to the user.

#Anchor tag Optimization

The anchor tag is used to provide links from our page to another page on our website or to some other website. Anchor text is the visible portion highlighted in blue color where we click to go to the redirected link. It is an important tag because it boosts up the crawling process. One thing to notice is that never give a link to a competitive one. It will be like feeding the enemy.

#Keyword Optimization

SEO Keywords are those words in your content that drive the user into your website when they search with that in the search engine. So selecting those keywords is an important task in on-page SEO. We must analyze the keywords and choose the best and relevant keywords among them having a higher search volume than others.

Use the keyphrases in the content.
Do not stuff the keywords.
Use the Keyword in slug and title.

NB: While conducting keyword optimization your website or in a web page, try to avoid using duplication title, same keyword for different pages or posts of a single domain, to avoid issues like Keyword cannibalization, which is clearly explained by Matt Diggity.

#Image Optimization

Images are much important thing on the webpage. More than the information given by bulk contents, images can reach out and attract the audience.

Choose the best images that match your content.
Upload the images after giving a proper file name and without space between the words.
Giving alternative text to the image will help web crawlers to understand your image.

All the above practices are the major On-Page SEO Techniques.

Apart from this, we can also perform Advanced tactics that can enhance the ranking and the attractiveness of your website.

Advanced SEO Practices

#Open Graph(OG) Optimization

Every click on the post that you shared on social media is valuable. It is important to attract and get maximum clicks from social media. In OG Optimization, we can customize the way in which the post that we shared in social media appears. By adding images, and giving a proper title and description for the post that you share, our posts can be taken into another level which can generate a call to action to the viewers.

For WordPress sites, the OG Code is auto generated in it for the posts that you publish. The above code is the code for OG. On other sites, this code can be copied and paste in its head section. Give the relevant title, description and choose the image and customize those as you desire.

#Schema Markup

It is used to make the appearance of your snippet and that area in the search results more attractive with additional features. They provide webmasters with a wide range of possibilities to enhance search appearance. By adding pieces of information like star rating, image, event and so on, it gives a specific idea to the search engines about our service and boosts ranking. Schema is the preferred markup method for search engines like google and Bing.

For doing schema markup, you can make use of tools available online to work on the structured data.

There are other tactics like AMP Optimization, off-page optimization, Social Media Marketing to improve the ranking of your website.
If you give good attention to the on-page practices that you can do on your website, you can achieve good results in ranking on google search results.

Here are some Important Tips to Boost your SEO ranking Click…………… HERE

February 14, 2020/by Beno

Link Building, SEO, SEO tips

How Website Content Translation can Affect your SEO

Website Content Translation can Affect your SEO?

Here Website Content Translation can Affect your SEO and its ability to rank highly on the search engines page.

The benefit of localizing your website’s content to suit the geographical location you are trying to penetrate is vital if you want to improve your SEO ranking.

For your website to be successful in any country, the content of this website has to be unique, of top quality, up to date, relevant accessible to read/understand, and well structured. Hence Website Content Translation can Affect your SEO.

So that when trying to infiltrate a new market, it is crucial to be aware of the changes you must adopt if you want your translated content to perform as well as your original content.

What is SEO?

This acronym stands for Search Engine Optimization. An SEO is an action/activity that focuses on enhancing the traffic to your website from the search engines page without any paid advertisement.

What is Website translation & its Impact on SEO

This is more than just translating your website’s content from one language to another; it is accommodating your website to rank high on a search engine. This involves knowing what people that speak a particular language search for and providing for it.

If your SEO translation is done correctly, your website will perform very well in this new region and will improve your website’s SEO rank.

Timing.

Timing affects how well your translated content ranks in search results. As a result, your original/primary website content is not performing well, there is little to no chance for the translated content to perform any better.

Creating a successful website requires a lot of resources, some key features that ensure that your site has a lot of traffic include:-

Quality/Compelling content
Optimized Keywords
Unique user experience
Excellent user interface
Indexability/Crawlability
Schema markup.

When you are assured you have a high ranking and excellent website in your original language, you can then start the project of translating the content of the site into another language.

Keyword Research

If you want your translated content to perform well, you will have to pay special attention to your keyword research. Using relevant keywords that have a high search volume and low competition is vital.

For example, in the U.S., “pants” are used when searching for a piece of clothing while “trousers” are used by the British when searching for the same piece of clothing.

Factors like phrasing, units of measurements, and currencies vary with language; therefore, it is advised that you employ the services of credible translation agencies like The Word Point and sites like SEMrush, which helps you carry out Google Keyword Research.

The Website’s Structure

The structure of your website plays a significant role in making sure the site has an online presence overseas. It has to be structured in such a way as to optimize your international website SEO.

There are four ways in which your website can be structured. These different structures have pros and cons. Deciding on the best structure is dependent on the geographical location you are trying to target. You should use a URL structure that makes your site easy to geotarget.

The structures include:
● ccTLDs -country code top-level domains
● gTLDs- generic Top-Level Domains with subdomains
● gTLDs-generic Top-Level Domains with subfolders
● URL Parameters

ccTLDs(country code top-level domains)

This is the most used domain option for websites when expanding. This site structure is used when targeting a specific country, for example, using “.de” for your website in German. Germans are more likely to click and go through a “.de” site than a “.com” site. When using this site structure, the location of the server is also irrelevant.

One of the disadvantages of choosing this structure is that it requires more infrastructure and is expensive to set up. You will have to build your website from the ground up. As a result, there is no sharing of link authority from the parent domain.

gTLDs (generic Top-level domains with subdomains)

This site structure offers many advantages. It is not very cost-intensive and is easy to set up; it also allows for servers to be located in different countries. You can link build because it will enable some level of sharing of the authority with the main domain, which will help boost your SEO ranking.

The downside to using this site structure is that users might not identify/recognize geotargeting from the URL alone. An example of this is “fr.example.com” for French speakers.

gTLDs-generic top-level domains with subfolders

The shared link authority is the main benefit of using this site structure, which helps the ranking of your new website. It is also easy to set up and requires low maintenance.

The downside to using this for your site structure is that users may not recognize geotargeting from the URL alone, thereby hindering the trust users will have for your site affecting your Click-Through Rate. Consequently location signal is also weaker when compared to ccTLD and sub-domain structure. For example, this is ‘example.com/de/ ‘ for a German audience.

URL parameters

This option is not recommended by Google. It offers very limited benefits when compared to the other three and a lot of disadvantages, such as the inability for users to recognize geotargeting from the URL alone, building low trust.

Link Building

This is one of the fastest ways to make your new website rank highly on a search engine page. Depending on the website structure you decide to use, you can easily link your primary websites to this new website, if not, you can try and get credible websites, journalist and blogs in countries/markets where you are trying to infiltrate to link your website is vital if you want to improve your website’s SEO.

Therefore, creating a great quality infographic with the help of a good graphic designer is one of the ways you can approach high ranking websites in order for them to link your website.

So you can also offer to write unique content for this top ranking site and link your website, which will help boost your website’s SEO ranking in this new region.

Search Engine

If you are translating content for regions like Russia or China, optimizing your new website to rank high on google will be a waste of time. You have to do your research for each geographical location and optimize your website to rank high on the most widely used search engine. For example, Yandex for Russia is what Google is to the USA.

Conclusion

However, building trust with an international audience is key if you want your website’s SEO to perform well. Content translation is one of the best ways to reach a different type of audience and expand your reach. SEO offers immense benefits to marketers. Therefore, it proves that Website Content Translation can Affect your SEO

October 31, 2019/by Brahmadas R

Digital Marketing, SEO, SEO tips, SEO Tools, Social Media Optimization

SEO Tips for Perfect Blog Post 2019

A well-written blog can be ignored completely if the best SEO tips for the blog have not been applied. Good search engine optimization methods are important if you want a good rate of traffic to read the post. For instance, if the post you have written does not have important keywords, it would not be ranked on the first page of results. This is a big setback in terms of the traffic rate.

People do not have a positive mindset of searching through the results that are not present on the first page. It is a fact that the top links are displayed on the first page. Hence, if you are going beyond the first page, you are considering the web links with lower standards. Thus, for a post to get attention from maximum people, it should be ranked highly.

How long should a blog post be for SEO in 2019?

The length of a blog post affects SEO results. In the year 2019, on a generic scale, a good blog post should have a length of 1000 to 1200 words. Again, this is a generic estimate and the topic on which the post is being written makes a difference. You may be writing a post on a topic that can be stretched for 800 words only. Hence, there is no reason to stretch the post unnecessarily for 1000 to 1200 words.

At times, blog writers have to prepare posts on a descriptive topic which people want to know about. For example, when you are writing a post on “The global IT conference of 2019”, maximum possible facts have to be included. The title of the post shows that this blog has a time restriction and people would most likely go through it after the year 2019.

Blog post length is not more important than readability.

When a reader checks the title of a blog post, he is not interested in checking the word count. For him, the uniqueness and presentation of the content are more important. If the content is captivating, the reader would read the post with attention irrespective of the length it has.

Similarly, if a post is perfect in terms of length but redundant points have been used, readers would not go through the content completely. Therefore, the readability score is important than word count in the blog post. Prepostseo, SEMrush, and Softo provide online readability score checker tools for writers and bloggers,

Readers today are very smart and they can easily judge the quality of the written post by going through it. Some writers focus on submitting a post with appropriate word count. A good post has both the correct word count and the quality original information.

Is it feasible to submit a post that does not meet the quality requirements but has an appropriate word count? The answer to this question is no. If a reader does not go through the written post and reads the information with interest, having the correct word count actually does not make any difference.
Thus, it is good to focus on detailed research work for a good post and decide the word count accordingly. Most writers do not work with this approach. They pay attention to the word limit and compromise the quality level. This strategy does not work well.

Get the correct combination of word count and content research.

There are no shortcuts of writing a good blog post. You cannot prepare unique, interesting content if complete research has not been carried on the topic. The word count should be selected according to the topic needs.

Here are some points blog writers should consider.

Have all the important points written down

If you have all the points to be covered written down in one place, it becomes easy to develop the flow of the blog. In addition to that, it helps in estimating the word count without skipping or unnecessarily extending any points. Professional blog writers initially make a list of points that have to be included in the post. Each point is expanded after that. In this way, the actual word count is determined.

No keyword overstuffing to meet word count requirements

The use of appropriate keywords is absolutely necessary if the best SEO results have to be attained. This does not mean in any way that keywords should be used when the need does not exist. Stuffing actually spoils the content presentation. Secondly, it spoils the SEO rank as well.

Professional writers use them in a natural way. Studding keywords to adjust the word count is not smart thinking as well. It would weaken the rank of your post instead of improving the overall impression. Keywords should be used according to the content flow implemented in the post.

Referring to SEO tips helps you get a clear cut idea about how and why stuffing of key phrase affect your ranking.

Content redundancy is harmful

Writers who do not write down all the key points in advance usually run out of points. To complete the word count, they repeat the points. This is a negative practice in terms of both SEO rank and user readability. A blog post should comprise of unique content only to acquire a good SEO rank.

Understanding the privileges of using a word counter

The use of a word counting tool is beneficial in several ways. To start with, the words do not have to be counted manually. This is a very tiring task for writers. Once they are done with producing quality content, counting the number of words manually is not simple. A word counter tool is preferred due to several reasons and some key ones are mentioned below.

These tools help in saving time. If you have to determine the word count of a blog post without using a counter, the only way is counting the word on your finger line wise. At the end of each line, add the word count already covered. There is simply no reason to put in so much effort. You can use a word counter tool and it would determine the exact count.
With manual counting, there are risks of incorrect estimations. On the other hand, using one of these tools provides you with the correct count.
You can use any online word count tool, however, our favorite free online word counter is Word Counter by Prepostseo, Softo Word Counter, and built-in Microsoft Word Document word count.

October 12, 2019/by Maria

Development, SEO

Top Tips for Tuning Up Your Responsive Design Website for SEO Benefits

When it comes to website designing today, they are many tips are available for responsive website design for SEO. And the professional website designers keep two crucial things in mind. The first thing is the visual appeal. The website should look visually attractive; otherwise, it would not draw enough visitors.The second most important thing is to follow Google guideline when developing or designing the website. If guidelines are not followed, the website will not get any SEO benefits. So, it is absolutely important to understand the various aspects and benefits of website design for SEO. These two things have direct connections. They are dependent on each other.

So, you need to plan your website designing in such a way that your search engine optimization campaign remains effortless and result oriented. A connection between website design and SEO is always there. A visually appealing website is important, but there is no meaning of having a website that does not draw enough traffic. So, along with visual appeal, website developers have to keep the SEO aspect in mind.

Responsive Website Design For SEO

There is a connection between website design and SEO. Presently, the websites that adopt responsive design are regarded as compatible for search engine optimization. It is basically a website designing trend that has been adopted by many website owners in today’s time.

Responsive website design

Responsive website design has a lot of benefits in offering. Those benefits are listed in the following section of this article.

• A large number of website visitors come from handheld devices or mobile phones. Hence, a responsive website design will draw more visitors to the website.

• For the eCommerce stores, 7 out of 10 buyers are from Smartphone devices. Thus, the responsive website design will prove to be useful in this aspect well. It will make the website friendlier for Smartphone users, and that will increase the number of buyers on the website.

• The third aspect is the SEO friendliness. Google and other major search engines have started giving value to Smartphone users. Thus, search engines want the websites to become responsive so that better satisfactory result from web visitors can be achieved.

Changes to Responsive Web Design

So, in order to obtain SEO benefits, you have created a responsive website for your online business. However, despite having a responsive website, you are not getting a good amount of visitors. Your website’s SEO performance is not really satisfactory.

If these things are bothering you, there are a few things that you need to follow. Basically, your responsive website needs a little bit of tuning. That means the website needs to be refurbished properly. A few small but significant changes to the responsive website can bring immense business success. In the following section, the changes regarding responsive website design will be discussed.

1. Optimize the Images

Though you have a responsive website, your website may work slowly for the desktop or Smartphone users. There could be many reasons for the slow loading performance of a website. Primarily, it is found that high-resolution images make a website to work extremely slowly.

So, you need to get rid of the high-resolution images at first. You should use images that come with a resolution, which is friendly for the web. Too low resolution would not be a good thing, as that will harm overall image quality. If images are not crisp, they would not be visually appealing. So, you also need to keep this important aspect in mind.

Once images have been optimized, you need to go to the next stage. The next stage is to check the loading speed or performance of the website after changing the resolution of the images. If you find that loading speed is satisfactory, you do not need any further actions. The loading speed can be improved by hosting the website on a dedicated server. Using a dedicated server is always a good thing, as it will ensure safety for your website data. Nevertheless, your website will also become flawless in terms of loading speed. A shared server is generally slow, as the server is shared by multiple users.

2. Slimming down Your Website

Now, you need to trim down or slim down your website as much as it is possible. Slimming down the website has a lot of benefits to offer. Among those benefits, better SEO performance is the most notable thing. Performance of your search engine optimization campaign will get better with certain measures that you choose to adopt. These measures are discussed below.

Better Measures For Slim Down Your Website:

• Resize Your Images: Large images are not required. You need to resize the images on the website carefully. The images that are abruptly large in size should be resized. The images should give proper visibility.

• External File Consolidation: You need to take care of the external files. For example, you need to consolidate all CSS data into one file. The same thing is applicable when you use JavaScript on your website. All the data and coding should be consolidated in one file. It makes things more efficiently arranged. It also enhances SEO performance or value of the website.

• Check the Graphics: Graphics of your website has an impact on the user experience. The interface should be simplistic. For responsive website design, minimized graphic design is highly suitable and recommended. With two of them, you get a perfect pair. Graphics should be improved with a few crucial things. The most important thing is the use of proper styles. Make sure that every website page features the same style. It makes website seamless in loading. Also, it enhances the SEO performance of the website.

• Avoid Heavy Library Files: when you use JavaScript or Java for website development, you need to follow a few basic things. The most important thing is to avoid heavy library files. Make sure that you keep library files which are required and important.

Making these changes to your responsive website design for SEO will help you immensely. It will give your website more SEO friendly aspect. Overall performance of your search engine optimization campaign will become seamless or effortless. Google prefers websites that are responsive. It further loves the website, which is well-organized, easy to load, and minimum in graphics. You can get in touch with SoftLoom IT Solutions for obtaining the best possible web services.

September 14, 2019/by Brahmadas R

SEO, SEO tips, SEO Tools

Important Tips to Boost your SEO Ranking

Tips to boost your SEO Ranking

Tips to Boost your SEO ranking is very helpful. Many websites want to win the SEO game because they know the value of organic traffic, helpful. but since SEO takes time and is a long game, people are not as patient as they should be. There are 33 percent chances of your website getting clicked if it’s a number one on the page for a certain keyword. The first page matters the most, and data shows it also. It is recorded that 75% of people don’t even click on the second page of google.

You need to continuously improve your SEO in order to stay on the first page. There are some techniques which can immediately affect the SEO of your website, Let’s see what are they.

Tips to boost your SEO ranking

Content
Header Tags in Content
Speed
Images
Out Bound Links

1. Content

You need to have great content, there is just no substitute for that. The content governs the time of visitors on your website, which then affects the SEO rankings. You need to work on the website so that visitors engage and read your quality content.
You need to provide value to the visitor so that he/she can come back to read content on your website. Don’t forget to use italics, bold, heading tags on important words and keywords.

2. Header Tags in content

Content Needs to be well organized and easily readable for the user. You need to add headings and paragraphs to the article to make it well organized, which then increase the engagement and make the visitor spend more time on the website.

3. Page Load and Speed

Speed score significantly affects the ranking of a website. If your website is loading slow, due to large no. of HTTPS requests or images or elements, then you need to work on it.Users may leave your site if they have to wait even just an extra few seconds for each page to load. That would hurt your dwell time, your score should be more than 95 out of 100, in some cases, that’s not even enough.

These are the way to increase page load speed, reducing the number of plugins, making sure the code is clean and streamlined, optimizing image sizes, some of which include using a caching plugins, and minimizing redirects.

4. Images

You should be having high-quality images on your website, but at the same time, these images should not take time to load, because it can delay the whole website loading time. You should balance the size and quality so that it also looks visually stunning while loading instantly.

5. Outbound Links

You need to mention in your website content, where you picked up data and outbound links to case studies that further validates your point. There are two reasons for it. first, it creates the credibility that you actually researched about the subject, Second, they’re good for creating a context to your other blog posts which are related to the content.

Visibility in powerful Local Directory websites

If your business website needs organic visits from a local audience, it is very important to get links, mentions & presence in powerful local directories in your targeted location. For example if your website target audience from local audience in Kerala, it will helpful for your website to get links mentions and presence in powerful local directories in Kerala. It will help to gain higher ranking in Google, among your local audience i.e among audience from Kerala location.

You can also refer previous post Importance of Keywords In SEO

August 22, 2019/by Aneeta

Content Marketing, Digital Marketing, SEO

Importance Of Lead Conversion In Digital Marketing

Importance Of Lead Conversion In Digital Marketing is a new method done by using electronic devices, internet, and social media platforms. In other words, Digital marketing tactics converting digitally engaged people to valuable customers. A digital marketer driving all the ways to brand awareness and lead generation via digital mediums. Both free and paid campaigns are done based on company priorities.

A lead can be anyone who has expressed her/his desire in our products or services. Lead can come through our websites, through a word of mouth, even through a phone call. A Digital Marketing solutions which direct traffic to the websites, increase web referrals account to an astounding 93% of leads, improve search engine rankings.

Importance Of Lead Conversion

Businesses today are heavily depended on Lead Generation. As it enables the websites of such businesses to generate more traffic. It may lead to the further conversion of such found Leads into Customers.

This leads to a rise in conversion rates serving to a business gain huge profits within the method. Google has created the process of connecting the consumers, very easily helping the prospects realize exactly what they have online and also for the providers. To showcase their products and let the world skills totally different their products and services are from their competitors.

Search Engine Optimisation (SEO)

SEO is the process of maximizing the number of visitors to a website by ensuring that the site appears high on the results of the search engine. SEO, in brief, maybe a set of rules for optimizing your web site for programs and improve your search engine rankings. It is a good thanks to increasing the standard of your information processing system by creating it user- friendly, quicker and easier to navigate.

Search Engine Marketing and Pay-Per-Click Advertising

Pay-Per-Click is an Online Advertising model in which advertisers pay each time a user clicks on one of their Online Ads. It is a model of net promoting within which advertisers pay a fee. When one amongst their ads is clicked. Primarily, it’s the simplest way of shopping for visits to your web site, instead of trying to “earn” those visits organically.

Social Media Marketing

Social media marketing is the utilization of social media platforms and websites to market a product or service. Though the terms e-marketing and digital promoting are still dominant in academe. Social media promoting is turning into additional well-liked for each practitioner and researchers. Most social media platforms have constitutional data analytics tools, that alter corporations to trace the progress, success, and engagement of ad campaigns. corporations address a spread of stakeholders through social media promoting, as well as current and potential customers, current and potential staff, journalists, bloggers, and therefore the general public.

Content Marketing

Content marketing involves the creation and sharing of online materials. That doesn’t expressly promote a whole however it’s meant to stimulate interest in its merchandise or services.

Lead generation is very efficient and results in providing the solution to all. And any businesses who face issues in raising the bar of their business.
Generating Leads also helps an organization build a tighter relationship between the sales and the marketing team. As they need to work with one another side by side for the development of their company and themselves further.

Lead generation can also be created potential by using various new Digital marketing techniques available within the market now.
Most of the Digital marketing agencies provide Digital marketing services that facilitate clients to get the leads they deserve through content marketing and social media marketing.

A 360° web and Digital Marketing partner is a must if a company wants to generate new leads and stay ahead in the competitive world.
So, more qualified leads, customers and profits, this is the reason for lead generation is important for your business

July 26, 2019/by Induja

SEO

Smart Ways to Boost Ranking for E-commerce Websites

Tips to Boost Ranking for E-commerce websites

If you are selling products online, your website needs to be easily found by your customers or prospects. That is your website means appearing in the first positions of Google search results. It would be a real disaster to have the best products and website if you cannot reach your audience.

This is where SEO can help you rank higher in the search result and make your website be visible by your target. The more traffic you get, the more likely you are to make conversions. boost website ranking for E-commerce.
Our article delivers smart ways to boost your e-commerce website for SEO and increase your sales.

1. Finding the right keywords to boost website ranking for E-commerce

Finding the right keywords is the key to rank your e-commerce website. Take the time to do some in-depth keyword researches to pick the ones that most suitable for the website. Long-tail keywords can really help you rank high on search engines where your competitors are not already. Those keywords can really attract the kind of traffic you are looking for and increase your conversion rate. Think in terms of user queries. You need to think boost website ranking for E-commerce your keywords in terms of user’s search intents.

2. Avoid duplicate content

Duplicate content can seriously dangerous of an eCommerce website. E-commerce websites particularly meet this issue because they deal with a lot of product descriptions.

And these descriptions are usually given by a seller – seller which may distribute those products to totally different websites.

It results that e-commerce websites display product descriptions that appear on many different websites.

Also, filter and category options will cause duplicate content problems as a result of those filters to create totally different URLs with similar content.

3. Optimize your product images

E-commerce stores rely on images. They are a sale’s triggering factor. Your pictures should be extremely qualitative, compelling and unique. But having nice pictures isn’t enough especially if you wish bots to find them. Images have an excellent SEO potential as Google image search results will drive a lot of traffic back to your web site. Make sure you fill out the alt tag, a description wherever you can add valuable and distinctive keywords.

4. Optimize your URL for search engines crawls

URLs are more important for your SEO than they seem to be. Optimized URLs will very facilitate search engine bots to search out and crawl your web site and know what it’s concerning. Proper URLs structures then also ease your web site indexation. On the other hand, efficient URLs can inform your visitors what your page is going to be about and improve their experience. Moreover, boost website ranking for E-commerce good user expertise keeps your audience longer on your web site. It represents additional chances to convert them into customers. Don’t only think your SEO for search engines however also in terms of user experience!

5. Avoids Broken link

You want to offer the best experience possible for your visitors. Clicking on a specific page and landing on a “Page 404 Not Found” is surely not the result you were expecting. That’s why having broken links could be a terrible plan. You should then run regular crawls to discover whether you’ve got 404 problems. Having a lot of them can be a disaster for your business. You can use On Crawl to crawl your web site and discover those errors. to improve a boosts website ranking for E-commerce

More interested E-commerce, powerful SEO solutions for E-commerce.

July 15, 2019/by Aneeta

Branding, Content Creation, Content Marketing, Digital Marketing, Online Marketing, SEO, SEO tips, SEO Tools

SEO Solutions for E-commerce Website

SEO Solutions for E-Commerce website? Are you looking for this?

Let us have an in-depth understanding of this concept.

When you run your business online you need to put in hard work. So that you can make it appealing to many people. There are ample ways to achieve this. That is when the right SEO Solutions for E-Commerce will help you.

Are you looking to incorporate aspects of SEO solutions to make your e-commerce website a success? You can also include your everyday market strategies to attract more customers. To help you achieve these targets, here are some simple yet effective SEO tactics you can use.

1. Optimize your meta titles

A meta title is a text that appears right after the title of a product. It is short in length. It consists of a small description of the product you wish to add to your e-commerce website.

Meta titles help your SEO because search engines read the metadata you include in your meta titles. And they help them decide whether your product is a good match for a certain customer. To make sure that your Meta titles are helping you attract the required customers there are keep a few things to.

First of all, you have to be mindful of the length of the title as it should not be too long. The shorter and simpler you keep them, the easier it will be for you to present your audience with titles which will seem a lot more interesting in the results of any search engine.

2. Use the right keywords

The first thing that comes to anyone’s mind while dealing with SEO are Keywords.

Keywords are words or phrases which connect your content with your audience. Your prospective customer reaches your content when they search for the right keywords. Hence choosing the right keywords can affect the ranking of your content on search engines to a great extent.

You might not have great experience in creating and choosing the right keywords for your content. But it is more important to keep in mind that the keywords you choose will help your audience know what your content is about.

There are many ways for you to learn how to use the right keywords, especially if you are a new online business owner.

A helpful and very effective way is using an online Tool like KeywordTool. KeywordTool is one of the various SEO keyword generators available online. SEO keyword generator helps you come up with great SEO keywords without a lot of effort on your side.

You have another productive means of doing this is taking the help of professional writing services. Professional writing services such as Trust My Paper, Grab My Essay and Hot Essay Service are a few good choices. Here professionals in the field will help you correct and prepare keywords for every piece of content.

3. Avoid using duplicate audiovisual content

One of the crucial SEO solutions for E-Commerce is to remember not to duplicate your audiovisual content.

To simply put it, you have to ensure that you never copy someone else’s audiovisual content on your own website. While this might seem like an easy way out at times, creating your own content is the best way to go.

The pictures and videos you share on your website should always be yours or your colleague’s. In case you decide to use another person’s content it is important to always give them credit for their work.

While this might not seem important, duplicate content will definitely show up on the search results. It will make your potential customers see that the content you are using doesn’t belong to you originally. This reduces the trust they might have started to build with your brand and it can cause a drop in your sales.

4. Write the right product descriptions

Product descriptions are vital in informing your potential customers about the attributes of the product you are advertising.

Original and different descriptions containing the essential keywords will always work in your favor and help the products you advertise stand out from your competitors when it comes to the search engines they appear on.

For example, if you are selling a popular item on your e-commerce website, you should always try and rephrase the original description of the product. This is important because the original content is going to show up on the results of a customer’s search and they will easily be able to see that you were simply copying the description from someone else.

5. Optimize your URLs

URLs are important when it comes to optimizing your e-commerce website’s content for the various search engines. These addresses always show up on a search engine and can help your content appear higher up on the search results.

In order to achieve that, your URLs should be as short as possible, have a few special characters as possible and be straight to the point. Search engines can read the links you use for your content and a shorter and simpler URL will always rank better, based on what a person was searching for. Along with that, your pages will also tend to load faster and this can make the whole user experience a lot more pleasant.

6. Include product review

Last but not least, another thing that can help your content rank better online is through including various reviews of your products on your website. In most cases, when a customer is looking to buy something new, they will want to read a few reviews of it first in order to make sure they are making a smart choice.

Including reviews on the pages of each product you sell is going to help your products appear on the results of search engines your target audience is using. They are simply going to help create even more ways for your potential customers to find our content and put their trust in what you have to offer.

Finding the right tools for your business’s needs

Whether you are just starting out or have been running your business for a while, you should always try and find more ways to improve your SE strategy and make use of every technique that can promise you more sales and better results.

While not every single tactic is going to be easy for you to follow, you will still get to learn a lot of new things and run your online business with a lot more ease. Which of these SEO solutions are you looking forward to trying for your business?

June 17, 2019/by Brahmadas R