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How Important is Keyword in Search Engine Optimization ?

Importance of keywords in seo

Are the keywords important?

Here we are discussing about the Importance Of Keywords In SEO. Are they really important in SEO ? Yes, Keywords are important as they are an important element of SEO for every search engine, in absence of keywords search engine would not be able to search relevant content matching with the need of user who is searching for information. For a successful SEO campaign “keywords” play a very crucial role to make the campaign successful as these are keywords that let search engine to get the website or webpage identified for the user.

Types Of Keywords

importance of keywords in seo

Importance Of Keywords In SEO, When we discuss about keywords in SEO there are mainly two types of keywords:

  • Short tail

These are the most commonly used terms or words used over search engines.

  • Long tail

These are mainly phrases of 3 – 5 words. Long tail tends to attract less traffic as these are not very popular and are not as much used as compared to the use of “Head” terms.

Importance Of Keywords In SEO

Here is some points about the Importance Of Keywords In SEO.

importance of keywords in seo

High Visibility – Keywords help to increase the visibility of website or web-page as when an Internet user searches for a piece of information through the search engine, the search engine matches the keywords in search with those used in the content of the website and thus reflects the redirect link of website in the list of search result. This raises the visibility of the website over the Internet. It give us an idea about  the Importance Of Keywords In SEO. Keywords are always helpful for increase the visibility of our website.

Search Optimization – Keywords helps to enhance the result of the search and the appropriate list of result is generated. Keywords help to target relevant websites that have matching words against the same. Thus if a website intents that the SEO technology employed at it should perform at its best then the use of keywords should be kept at focus as it would divert the traffic towards website via the search engine.

Affects website’s ranking – Even after having high-quality content and in most simple and easy language over a website, there are chances that such website may not rank high in Google search just because of one reason that there is lack of use of appropriate keywords in the published content of the website. So always add keywords in the right place. It gives the idea that the keyword is alway very important in SEO.

Increased traffic – For an SEO point of view “keywords” play a very important role in redirecting the traffic or Internet masses towards the website as search engine produces result on the basis of keywords itself and if the website has appropriate keywords in its published content then the redirect link would be shown in search engine result which would redirect the traffic towards website.

Hope you enjoyed the post about Importance Of Keywords In SEO. Looking for more tips about SEO ? Check out our post about SEO Tips For New Website.

Major SEO Tips For a New site

Before launching a new website, we have come up with these 8 SEO tips for a new site to check. Since the day Google officially announced to consider Mobile-friendly sites. First, most of the people who are really serious about their online business. It has started switching to mobile-friendly sites as well. Improve the mobile-site design of your website so that it is easily accessible to the person checking it.

Make your site simple and less so that you can show complete details about any product or service in less space and in less time only.

SEO Tips For A New site

1. On-Page SEO

On-Page Search Engine Optimization is the key to success. If you are launching your website then there is no point in waiting for the SEO expert to do the optimization job for you. Do some research over the Internet and try to use keywords, Tags, Title Tags, and other tricks to optimize your page?

2. Quality Content

Create quality content before launching your site and keep posting it at a regular interval of time. If you are handling your website single-handedly, create good and quality content in bulk only before you launch your site and then post it at a regular interval of time.

3. Website Page Loading Speed

Website Speed is one of the first tools for getting success in the online market place. The Website Page loading speed is one such important tool that can either bring the flood of web traffic to your site or ruin your position in the online marketplace by increasing the bounce rate to your website.

According to the data collected by the experts, more than 70% of the website takes only 7 seconds to load the content. If you want to stand amongst these website owners then you really need to be quick.

4. Landing Page

SEO optimization tools direct the person searching for your site to your landing page only so there is an increase in chances of more web traffic to your site.

5.XML Sitemap

XML sitemap links all of the URL of your web pages at a single place so that the search engine can easily crawl and link to your site.

6. Focus On Long-Tail Keywords

long tail keywords

The result of long-tail keywords is accurate. Usually, it is seen that the short-tail keywords bring a flood of search results over the SERP page. Long-tail keywords direct the searcher to the landing page only.

7. Use Google Analytics Tool

Google Analytics Tool is one such tool that can really take your website to the ladder of success. If your site isn’t working or showing any error, this tool can help you to identify the error and fix it.

8. Off page SEO

Off-page SEO is concerning everything that doesn’t happen directly on your web site. Off-page SEO is concerning, among alternative things, link building, social media, and local SEO.

For launching a new website, these are the major SEO tips for a new site. For more information, visit our site.

 

 

How to Increase Domain Authority In Your Website

Here we showing you to how to increase domain authority in our websites. There are many factors that Google uses to see the search engine ranking of a web site. One specific that has taken on great importance over the years is that the domain authority of a web site.

Domain Authority vs Page Authority

page authority vs domain authority

Before we get into the meat of however domain authority is factored, how you’ll be able to go about up your site’s domain authority. It’s vital to differentiate it from page authority. Page authority measures the ranking strength of one web page.

Domain authority, additionally referred to as web site authority is that the ranking of a website. This method was first discovered by MOZ.
Increasing DA can increase the probabilities of your web site ranking on Google and different search engines. There should be times once you might have seen a website that has low DA scores with very less engaging content. Domain authority plays an important role in search engine ranking of a specific page.

How to increase domain authority

  • Choose a perfect Domain Name

If you’re simply starting out, then choose {a domain|a web site|a site} name that’s relevant to your website. look at our website, SEOPressor as an example. we are primarily focusing on WordPress SEO plugin, that explains why we’ve got the keyword ‘SEO’ in our domain:

  • Optimize Your On-Page Content

SEO matters for each Google search engine ranking further as your domain authority, thus ensure that you just optimize all on-page code, as well as your title tags, image alt tags and also the content itself.

  • Improve Your Internal Linking Structure

Many websites are so involved concerning earning external links that they overlook the importance of internal links. Internal links facilitate to direct visitors to what they’re attempting to find, thereby up their user experience. this implies that if they’ve burrowed deep into your back catalogue of blog posts, they will still simply find their way to your homepage by one of your internal links.

  • Create Linkable Content

To earn high-quality backlinks form multiple domains, that both MozRank and MozTrust use as vital factors, you want to make high-quality content that’s posted regularly.

  • Make Sure That Your web site Is Mobile-Friendly

A huge range of online users accesses the net through mobile devices. If your web site hasn’t been optimized for mobile use, however, then you’re way behind.
Not only will it hurt your mobile search engine rankings, however, you’ll lose out on a lot of visitors who can merely leave your website once they notice that it’s not being properly displayed on their smartphone or tablet.

  • Increase The Loading Speed Of Your Webpages

The poor loading speed will have a nasty impact on your bounce rate. Most users have very little patience for a page that takes too long to load and can find yourself leaving your web site altogether if their patience wears out.

  • Promote Your Content Via Social Media

Because social signals are a big ranking issue, you’ll promote your content on social media so as to get those signals. Otherwise, your content is simply going to sit on your website all by itself.

Read more about lead generation techniques here

 

While last year was indeed significant year for the SEO, the most of SEO strategy that worked will continue to be effective in 2019. Here we list of the five essential SEO tips and tricks to consider in 2019. We describe Five Essential SEO Tips and Tricks below

Five Essential SEO Tips

1. Target Smart Keywords

Keyword research is one important SEO strategy that hasn’t changed much over the years, and will likely continue to be one of the most important to get right. It’s a necessary essential for success in on-page SEO, link building and content marketing. Honestly, if you’re going to be doing any online business, you’ll need to include keyword research in some capacity.

2. Follow Best Practices for On-Page SEO

Five essential SEO On-page SEO is still a important step to earning higher rankings. If you haven’t optimized your landing page content for specific search terms, we recommend that you mention a keyword 2-4 times on it’s assigned landing page. “Keyword stuffing” will not help you in 2019. On-page ranking factors can have a big impact on your page’s power to rank if optimized properly.

The important on-page factors that affect search engine rankings are:

  • Page meta description
  • URL slug
  • H1 or H2
  • Image alt-tags

If you use WordPress CMS, the simplest way to modify page titles and meta description is through Yoast SEO Plugin (they have a free version). It Shows a visual editor for your page’s snippet.

3. Improve Your Site Speed

Improving website loading speed & times, can be a major factor. It’s absolutely worth the time and energy. It’s not can it improve the website’s search visibility. But it will improve website user experience and it will reduce bounce-rates of website. We recommend checking out your site speed optimization guide. You can also see a case study of your website with GTmetrix. Start by heading over to GTmetrix and running a report on your website, and bookmark the URL for the report it generates.

SEO Tips and Tricks guides

Optimize Images: If you’re on WordPress, download an image optimization plugin like WP Smush or EWWW Image Optimizer. Both have free plugins, that can simply optimize the file size of the images on your website.

Minify JavaScript and/or CSS: This means that you can make certain files smaller, saving on load times. Again, WordPress has a more free plugins that can do this for you, like Better WordPress Auto optimize or Minify.

Leverage Broswer Caching: By leveraging caching, you can extremely improve load times for repeat visitors. To solve this, try a WordPress plugin like WP Rocket or W3 Total Cache.

4. Build Quality Links

There are many rankings factors in Google’s search algorithm. Back links have consistently been among the very important. In fact, you may remember a time ago when back links were so singularly important that spamming low-quality links surely helped improve rankings. Now, your link-building efforts need to be focused on quality over quantity.

If you try this five essential SEO sips and Tricks commonly using

WHAT IS THE ROLE OF SEO IN IT FIELD

The role of seo in it field

Do you know about what is the role of seo? The SEO is Search Engine Optimization. The Search Engine Optimization is the process  of improving the visibility of a website on organic (“natural” or UN-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. The role of seo,  is a successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. The SEO is broken down into two basic area. There are  given below:

  1. On page Optimization: The process of website optimization that includes adding key word to your web page and linking your web pages together with keyword optimized links.
  2. Off page Optimization:  SEO is the term used to describe a set of process that aim in optimizing a website for Search Engine. SEO is important not only for getting high quality visitors but it is also a way to increase the creditability of a website and expand brand awareness.

The Role of SEO in Your business

The role of seo in business

Now a days competitive market SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.  If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives. The role of seo, is also important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

SEO & Social Media Promotion

The role of seoSEO is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Face book, Twitter, Google+ or other social media channels. Every organization has different roles, and the roles may have different responsibilities, but this gives some idea of the ways you might persuade different people that they can contribute to and benefit from SEO. Feel free to use the comments to share any particular advice you have for explaining & promoting SEO internally. If you have any particular objections that come up, do mention them and we’ll see if we can come up with suitable responses.

 

 

 

 

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Onpage Optimization

Search engine optimization is technique used to rank a website as high as possible in the search result. We can divide SEO into two, on page optimization and off page optimization. Here we are going to discuss about SEO Onpage Optimization Techniques.

SEO on-page optimization is the factors that we perform on the webpage to improve the position in the search ranking. These factors will be performed by our-self.

SEO Onpage Optimization Techniques

SEO Onpage Optimization Techniques

There are some SEO Onpage Optimization Techniques used to boost the ranking. Now let’s see them:

CONTENT

The contents of a website have a great importance. A website with good content can make better in SEO. Let’s see some of the qualities for a good content:

  • Original content: The content that we write or publish should be original. It should not be a copy write from other articles.
  • Content should be use full: We should not publish content for the sake of publishing. The content should have some useful information which adds the value to our website
  • Content should include text: Try to add text to accompany the non-text contents. That is, if are posting a video or image try to have some description about it.

PAGE TITLE

Page title plays a great importance in our website. It should be a unique keyword and also the title should be relevant to the contents of our webpage. Primary keyword should be included and title should not exceed 70 characters. The maximum pixel width should be 512.

META DESCRIPTION

Meta description appears in the bottom of the title in the search result. So it has to be descriptive and should not exceed 150 characters. This description leads the user to visit our site, so it should have useful information that attracts the user.

FORMATTING

A page should be properly formatted. The contents of our page should be categorized into paragraph and headings. We use H1, H2, H3, H4 tags for this. H1 tag is for the main title that the user will see when he opens the page. H2, H3, H4 are the subheading, minor and normal headings. Important part of the content should be highlighted with bold letters.

IMAGES

We can include images to our page to attract the users and also to break up the boring texts. Sometime the attractive images make the reader stay on our page. It’s better to add images related to the content of our page. By adding images we should not increase the loading time of the page. It’s better to use original images than existing. We can use alt tag to describe the image, it will help the search engine to understand what the image is about.

URL

Include appropriate URL for your page. It’s better to use shorter URL as it is easy to perform better search results. It will be good if we include the primary keyword in the URL.

INTERNAL LINKS

We can improve the SEO by using internal links in our website. We use anchor text optimization for this. Importance of adding internal links are:

  • It helps you to create your own web
  • It will help the search engine to know about your other pages
  • It tells the search engine which is your most important pages
  • It increase the time on your site

Adding hyper links will be easy for the bots to crawl. If you are adding external links it’s better to add links of trust worthy site which will help our site to gain more benefits.

You can also refer to my previous blog post on Basic Introduction On SEO. Hope you got an idea about SEO onpage optimization.