Social Media Marketing

Mobile App Marketing 5 ways, Know the importance of social media marketing among us. Majority of the people around us uses mobile applications for their daily purpose. Generally, we have too many apps available in the play store for android and apple store for iOS. So, how do you reach your application near to a user? What gives an awareness about your app to people. Finally, how can you create a demand for your mobile application? Let’s explore in detail how to promote your mobile app through social media.

There are millions of apps available in the app market but the majority of them are unused after installation. If nobody uses your app after installation then there is no use for your hard work. However, social media is a good platform to market your app. They can bring better traffic and buzz to your app. In fact, most of the apps reach people through family and friends circle. So content marketing is the strategy put forward for social media.

 

                          Here are 5 Ways to Perform Mobile App Marketing.

Mobile App marketing 5 ways

                       1. Use paid adds on social media for marketing

Paid Adds on Social Media

Post and advertisement through social media is an effective way to reach your application to the audience. Social adds can drive about 49% of the downloads of your app. Boosting your app visibility in social media enhances the organic visit and later to organic downloads. So, find a platform that matches your target audience.

 

                      2. Influencer Social Media Marketing Approach

Marketing Approach

Twitter says that 45% of the people download apps on the basis of trustful influencer recommendations. An already engaged entity in the app market can recommend your app through its platform. A case study in 2016 reports that Instagram is the most used influencer for marketing.

 

                       3. Encourage content that influences the user

influences the user

The study shows that 90% of people listen to valuable content instead of adds. So you can use the contents like video or any other images that highlight the uses of your app in daily life. It has more reach than a plain advertisement. You can conduct some contests to promoting the free trial download of your app. It gives the users a chance to engage with your app.

 

                          4. Seek for review and rating

Reviews and ratings in social media

Reviews and ratings in social media can drive to natural downloads. Many people have a belief that the reviews and ratings must be considered while downloading an App. But only a small percentage of people download apps through social media. So the review is nearly low and if get enough reviews it does not get any publicity. So you must share your review details on social media for more visibility.

 

    5. Find the social media platform that is useful for you

Social Media Marketing

All social media platform has its own purpose. And each has its own category of users, so you must explore all the resources and find the right one to target your audience. Ensure application quality at the end of all these tactics definitely, you will reach near your audience and get more downloads and reviews. So, assure the quality of your app before you launch it in the app market. Because bad quality results in bad reviews.

 

Simply put, they track user statistics for the largest social media platforms in the world.  These statistics and analytics will allow you to better understand user growth and trends. However, Instagram Analytics Made Easy Social blade, Instagrammers, who have their YouTube channels, can use it to compile data from YouTube and other social media platforms like Mixer, Daily Motion, Twitch, and Twitter. The tool uses this data to create statistical charts and graphs that track your account’s growth and progress.

analytics-made-easy

Instagram Analytics Made Easy Social blade

●entails information such as future estimations and projections, and estimated earnings, giving both easily decipherable graphs and numerical data.
● Statistics are available to anyone for free. You just need to have Social Blade’s smartphone or website app.
● The tool currently tracks over 24 million YouTube Channels and 2+million Instagram profiles.
● It reaches nearly 8 million unique and registered visitors each month. A good number of those users check the site daily.
● provides support for its users via several channels. Their robust support ticket mechanism welcomes you to ask questions about their products and services.
● The tool provides premium channel management and consulting services to help you grow your online presence. It helps in establishing personal brands.
● It had already helped Instagram draw its statistics in 2014-2015.

Using Social Blade

The first step is to enter the username of the creator. If you want to view the statistics of an insocial-blade-helpsfluencer with an Instagram analytics Made Easy Social blade, this process is mandatory. Go to the Search bar and click on the button.

● Social made provides simplified analytics right in front of you. By seeing the geo-locations of your views, likes, and comments, you can make content for that lot.
● In the next step, you need to select a profile for viewing. The tool then finds a list of prominent influences that fit into your search, showing each name.
● Step 3 is to know general scores and ranks. Right after you enter the dashboard, you can see almost all influencers’ analytics. However, it’s an aggregated view. The analytics include many ranks and domains.
● Although many Instagram users do use Social Blade, it’s fundamentally a YouTube tool. It used to have scanty features for IG before, but people still bank on it due to its level of accuracy.

Spotting fake Influencers with Social Blade

fake-influencer

Around eight years ago, there was no such thing called Instagram. A blogger’s life used to be much different. That was the time when TOTS 100 got IG into the fold as a metric for ranking their blogging fold.

● Therefore, Instagram’s mercurial growth has also led to some unscrupulous activity amongst social media adherents.

● Bloggers are now joining the bandwagon of buying likes/comments and buying followers for their IG pictures to get ahead of the rate case.

● Many people also buy auto it likes to catch up. For some bloggers, it could be very frustrating because they have worked tirelessly get to where they are.
● Those bloggers and the summation is that bloggers who purchase followers through sites certainly have no concrete influence.
● It means that influencer bought likes, which is legit, but people can have their opinions.
● Another way in which you can use the tool is to look at the follower count of an influencer on a daily. It shows how many followers the person is losing or gaining each time across at the period

Identifying and Vetting Influencers

If you can identify some potential or prospective partners or brands, you can test and evaluate them by using Social Blade. The reporting tool provides influencer data at no cost.

● It’s indeed a great way to see if that person has a natural following or not. The tool shows his/her growth curve.
● You can take case studies of fitness influencers, a niche that experiences the maximum clickbait and business of buying followers.
● Social Blade depicts their Instagram statistics in the form of a chart.
● It shows whether the person’s followers increase or decrease. It shows the figures for the week per week.
● It shows how many people that influencer is following. The tool also highlights their media mentions to ascertain their partnership with brands.
● Finally, if you go to the bottom, you can see the chart that shows the follower growth of the user over the 5 years or so.
● You need to look for a natural curve of growth, sans any sudden highs or spikes in the numbers.

Any hiccups?

Social Blade provided more transparency and flexibility in influencer marketing for Instagram.
● In any person could access specific insights for another person’s account.
● This implied that a marketer or brand could analyze an influencer and celebrity more deeply before deciding to collaborate with them.
● Gaining 40-50k followers in a day is a fairytale.

It’s rather too early to predict Instagram’s influencer marketing, but it’s certainly true that some marketers, influencer firms, and brands could try shifting their focus on other networks that provide them with more transparency.

Author’s Bio:

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.

If you want to make your email marketing efforts successful and paying, you will need to follow the best Instagram techniques to gain more followers. Until and unless you have a large number of followers, you will not have the return on your investment as desired.

Instagram Techniques To Get Followers

One of the techniques that will help you a lot not only to gain more followers on Instagram but also to engage with them is the Instagram Live feature.

• Given the fact that you will need to explore and exploit different forms of content on Instagram. This feature will help you to know if you really have the desired fan base to do so.
• It also allows you to interact with your users at a more personal level.

The Instagram Live broadcast can have a few different formats. Some of these formats that will work well are:

• Product launches
• Q&As
Influential profilers takeovers and others.

Whatever is the case, at all cost you must make sure that you announce your broadcast well in advance. You can do this through different sources such as:

• On your Story
• On other social platforms and also
• In a post.
This will not only make people aware of your Live broadcast but will also give it the best possible chance to perform well.techniques to gain followers instagram

Goals

Finally, to enhance the chances and effectiveness of your broadcast, you must have a set goal of some sorts for your broadcast. They can be:

• Visiting your website
• Entering your contest
• Buying a product
• Signing up on your email list.

It is good to have a definite objective in mind and in front of you. As that will help you to know what your efforts are for. This will not only help you to focus on your broadcast. But will also help you in pushing the followers to convert.

instagram-followers-hashtags

Hashtags

Next, you should focus on the hashtags and comments aspect of Instagram. This is to make sure that you gain more followers to make them sign up for your emails.

However, when it comes to using hashtags for your insta posts, you must make sure that these are short, crisp, relevant to the product and most importantly local. Hashtags are basically one significant component of a post that plays a major role in ensuring the success of Instagram marketing.

• These may not be very good at reaching out to your target market. But using the right and relevant hashtags will surely help in boosting engagement on your posts.

• These will also make your posts more likely to show up higher on the Insta feeds of your followers as well as on the Explore feeds of any potential customer.

Apart from the local hashtags, there is another type of hashtag that also performs well for any business which is the brand or product-related hashtags. Just as you can find the local hashtags by checking out the posts of other local business or business publications, you can also check out for some of the best product-related hashtags from the competitors and influential profilers within your industry.

 

instagram-followers-comments

Comments

As for the comments, make sure that you choose it on the basis of the local and brand or product relevant photos. Commenting on these posts from other accounts, you will be able to drive a significant amount of traffic to your Instagram page.

You can find these posts by using a few curated hashtags and leave a few comments on it here and there.
• This will help you to connect with the potential local customers as well as the customers within your industry.
• This will also allow you to drive a significant amount of brand awareness.

However, while commenting, make sure that you leave meaningful comments on the posts selected. Rather than simple, generic and less than useful comments such as “Great photo!”. This will help you to build a long-lasting and stronger relationship with other brands.

Respond to the comments received

Just like commenting is very useful to gain followers, responding to the comments made on your posts by other people is also equally important. Though most of the people think that it is an unnecessary waste of time, you will be surprised to know how effective this approach is when it comes to creating more Insta followers for directing them to your site or emails for signup.

This may not be feasible if your posts already get hundreds or thousands of comments. But for a small business, this is extremely useful. This will help them to:

Grow their following
• Gain more customers
• Establish a more personal relationship with both potential and existing customers.

Responding comments can be simple and made in a few words such as ‘Happy you liked it’ or any other. This personal touch to the comment will connect you in a much better and stronger way with your target audience.
This will ideally make all the difference when it comes to gaining more followers, driving them to your site to sign up for emails and eventually making a sale.

Repost user-generated content

When you run an Instagram hashtag contest or when you create and use a branded hashtag for your products. It automatically gives you access to a large number of amazing contents. Those are the photos and videos that your fans have posted.

• These user-generated contents are uniquely engaging because all these are from real customers and are genuine.
• The fact that these UGCs are not as polished as your own contents make these all the more exciting.

Therefore, make sure that you keep a stock of these and repost when necessary. Of course, with the permission of the original creator. Just keep in mind that you post it occasionally or feature it on your Story.

This is actually a very good way to recognize your fans. Ask experts like Gramista and they too will suggest using them to gain followers and trust of the followers to make them sign up for emails.

Hope you follow these techniques to gain followers on Instagram and achieve success.

Instagram is full of visuals, from home design, ultra-glam makeup to poolside parties to female chefs to women clad in hot bikinis. Yes, women dominate this photo-sharing social media platform today. The pressure is on women. Women are having fun, traveling, eating out, and drinking. And they have their stunning photos and videos on Instagram. Studies show that 7.5 million more women are using the image-sharing site compared to men.

Why Women Use Instagram the Most

Why women use Instagram the most

According to an article published on https://www.inc.com, 31 percent of women using the internet are on Instagram, compared to 21 percent of men using the platform. Why? Here are the top reasons why Instagram is more popular to women than men:

Beauty and attraction

Today, beauty and glamour do not come from television and magazines anymore. You have Instagram photos or videos to attract more likes and comments. Whether it is your solo selfie or a group of female friends dining together at a restaurant, the beauty of it is shared with the world through Instagram. It is not necessary that only beauticians can share expert tips on Instagram. More women who care about the way they look are switching to the photo-sharing platform.

The next-door college girl may share makeup tips, product reviews, and shopping hacks on Instagram. Instagram and women have a symbiotic relationship today to show the world that they are new, modern, and bold.

Aesthetics

Instagram is a visual platform and extremely stunning. When it comes to mainstream social media users, we have been seeing traditional beauty and aesthetics. However, eminent social media experts cite that the focus on how one looks, as well as aesthetics, especially something that is visually alluring,  attracts a large number of women to Instagram.

Women are attracted to beautiful things like flowers, gifts, and things that please their aesthetic sense. That is why they love Instagram than any other social media sites.

Women like stunning images

Studies show that women are attracted to beautiful images, at least compared to men. That is the reason why Instagram is full of women followers. For example, filters make a picture look better. Whether it is increasing the saturation or applying effects to make eyes look bluer or making your cheese garlic toast stick out against the background wall painted white.

Every woman likes to look at the most beautiful person in a room whether she is eating toast and coffee for breakfast or watering flowering plants on the windowsill. Instagram is that platform that gives women an opportunity to compete and look her best whether she is at home or work.

Women love shopping

Women are doing much more than just posting their selfies on Instagram. The products that celebs use and post on Instagram inspire other women to shop for those items. Based on the findings of a Facebook IQ study, 34 percent of beauty, grooming, and skincare products were sold during the holiday season on smartphones. Today, in-app shopping is a trend among women Instagram users.

Conclusion

If you are a woman reading this article, what are you waiting for, huh? Post on Instagram, shop, and have loads of fun. Men too can use Instagram shoppable posts to buy their favorite gadgets. It is also one of the best ways to gain like Instagram. Uploading effective stories on Instagram is a great way to make the audience engaged on our Instagram page. Our post on Instagram Stories can give you a brief idea about how to upload Instagram stories in a beautiful way.