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Tips to Boost Your Lead Generation Marketing Efforts For Your Roofer Plumber HVAC Contractor Business

Long gone are the days when you could rely on your neighbors and friends to spread the word about your local contractor business for roofing, plumbing, and air conditioning needs. With the Internet nowadays, you need to have a strong online presence in order to get good leads for your company. Lead generation marketing is the strategy you need in order to attract potential clients to your business effectively. Here are tips to boost your company’s lead gen marketing efforts:

1. Design a very attractive website for your contractor business.

Today, customers and potential clients are increasingly dependent on the Internet. For their roofing, plumbing or HVAC needs, the quickest way to find a service provider would be to take out their smartphones or fire up their laptops and then search the Internet for the nearest supplier.

This means that your website has the potential to serve as your 24/7 digital business card. Your credibility and initial image heavily rely on how you present your business on the Internet. On most occasions, this is the first time that your potential customers would be introduced to your brand. You have to make the first look as impressive as possible.

A well-designed website can do wonders for your online presence. You have to make sure that you showcase all the required information for your customers in order for them to be able to reach you immediately: your office address, email address, and contact numbers.

Make it easy for users to navigate through your website, whether they’re using a laptop or on their mobile phones. When it’s very easy to load your website, you capture your target market. In addition, strategically place call-to-action or CTA links or buttons on your site. An example of an attractive CTA is, “Find out how you can save on your next plumbing project.” When your potential client clicks on this CTA link, you’re able to get their important information such as their name, location, and email address. Easily, you get a lead whom you know is interested in your company.

2. Hire a good lead generation marketing expert to work on your company’s website.

As you’re the expert in roofing, plumbing, and HVAC, you need a professional to handle the lead generation for your website. Contact a reliable lead generation marketing expert such as ippeileads.com – plumber contractor to effectively strategize your online movements and to give your company the maximum possible online exposure and traffic. Having an expert service provider do this for you will give you peace of mind and confidence. Also you can focus on the critical operations of your company.

3. Be sure to showcase your contractor expertise on your website.

As the customer’s initial peek at your roofing, plumbing, and HVAC business operations, your website should have a detailed display of your services. Dedicate separate tabs for the services you offer. You may also show your previous projects in order for them to see your level of expertise and wide range of experience.

4. Keep your website updated with expert content related to your business.

Make the most out of your knowledge and experience in the industry by putting up blog posts and videos relating to your field of expertise. Writing and publishing attractive topics and videos about your projects and tips can drive traffic and potential customers to your site through Internet searches and social media shares. When potential clients see you as a credible service provider in roofing, plumbing, and HVAC services, they’re more likely to hire you.

5. Make sure your website utilizes search engine optimization (SEO) strategies.

Your published content and your industry experience aren’t the only things that will help attract clients. Another critical variable is your ranking on search engine results pages. Users rarely scroll down and flip pages on Google search results. They’ll usually click on the first few links that are shown.

In order for your website to come out as one of the top options when clients search online, you’ll have to use SEO strategies. Part of this is incorporating relevant keywords and quality back links. Which your lead generation marketing strategist can likewise help you with.

Regularly update your blog and video content in order to keep your website interesting to readers and potential customers. You have to aim for the first page of the results, with a higher spot on the list. When your website link is displayed as on the top, you’ll get better chances of being visited by potential leads.

Conclusion

Meet your clients where they are, which nowadays, is online. Don’t be daunted by all the technology that you have to muddle through. Lead generation marketing specialists can guide you through the whole process. And can help you succeed with getting strong leads that will boost your business.

April 24, 2019/by Brahmadas R

Content Marketing

Guest Posting Power Tips For Getting Posted On Good Sites

Whether you want to gain a backlink or just more exposure as an author, guest posting is one of the best things you can do to help you gain both. Guest posting isn’t easy but it can be rewarding if it’s done right and you post on the right sites. If you’re hoping to get published on good websites that have good metrics like blogger outreach companies such as No BS Agency does, but you’re not sure how to succeed, this article will give you insight into how you can achieve this. Are you ready?

Power Tips For Guest Posting

⦁ Read Their Posting Guidelines

If you’re new to the concept of guest posting, you might not realize that most websites that accept guest posts generally have guidelines that need to be followed. Guest posting guidelines are important because they tell you what the website wants, what they require, and it also helps you to have a better chance of getting published. If you’re unsure about whether a site has guidelines, check the site or contact the website owner to see whether they can send them to you.

2) Pitch A Topic First

When guest posting, don’t just jump in and write an article to send to them based off the guidelines. It’s important to pitch a topic first and get the website to approve the topic to be written. Depending on how creative you are, you might find that the topic may be approved straight away, other times you might find the website doesn’t want the topic and will get you to suggest a few more. This helps to minimize the risk of an article being rejected before you actually get it approved overall.

3) Don’t Write About Yourself In The Article

What many businesses or brands do wrong, unless it’s a review article of their brand, is write a paragraph or two which promotes their business. Unless the website has given the green light on this, it’s important to avoid writing promotional content. Most websites don’t want to promote a business they haven’t used or know little about. The reason for this is because they don’t want to showcase a business to their audience and then get a bad reputation for recommending a business that may not be as good as what they say they are. Instead try to just write a generic, informative, and useful article that will subtly add your business backlink into the article.

4) Make Your Content Appealing

You can easily write a guest post, however, website’s know if you don’t put the effort into the creation of the post. This is where you need to make your content more appealing to the intended audience. But how? The easiest solution to this is to:

⦁ Add high quality and free to use images from places like ShutterStock, Pixabay or any other stock image website.
⦁ Add screenshots as needed to help make your post stand out and to get your point across.
⦁ Use different styling to help make your post easier to read and to also balance text and white space.
⦁ Use numbered subheadings to help show where each new section starts.

While these are small things, they can make a big difference to whether your post will be accepted on a high quality website.

5) Write For The Intended Audience

It’s important to remember you’re writing for an intended audience when publishing on good metric websites. Because of this it’s a good idea if you try to write with these in mind. Some things you can do to help you work towards this include:

⦁ Writing tips you think their audience might like to read about. Think whether they’re beginners, intermediates or professionals in their industry and work the content for this range.
⦁ Showcase key steps with screenshots to help make your post look more natural.
⦁ Use simple terms to help everyone understand your article. If you use hard to understand words you may find their audience will stop reading your article.

Remember you’re not just trying to get a guest post on a website, but you’re also trying to gain popularity with the website’s audience so they’ll click through to your website.

Conclusion

Posting on high quality websites isn’t easy. In fact, it’s one of the toughest things you can do when guest posting. These websites know their value when it comes to backlinking so it’s important to try to work a post for their needs for the best results. Are you looking to backlink on a great website?

September 26, 2018/0 Comments/by Brahmadas R

Content Marketing, SEO Tools

Effective And Good Link Building Techniques

To get high rankings we need to get strong links pointing to our website. But the question still exists on how to build links to the site that can positively influence the rankings? Link building is not like on-page SEO that can follow a list and get the pages optimized. The main objective while getting the links is that it needs to make difference in the rankings and those links need to make the website stronger. Here let us see what is link building and how to identify good and bad links and the effective and good link building techniques that can be started to use to acquire the backlinks.

Why is link important for any Website?

Important signals that influence rankings is Link building and is also known as Off-page SEO. There is a close relationship between links and rankings. The recent study revealed that websites ranking in top positions have more backlinks from unique domains.
Therefore to rank high in the search results you need to get many links from a number of different domains.
Difference between good and bad links!
Bad links will lead your website into trouble and Google penalizes the website that tries to improve rankings by link building so we can reduce this use effective and good link building techniques.

Different Effective and Good link Building Techniques

Bad backlink!

Links from the following sources are considered to be a toxic link:

Links from article directories are harmful since the article directory publish articles and it contains a lot of outgoing links.
Website directory links are also harmful to our website. The only use of website directories is to list websites without any quality content.
Paid links: If you had paid to add the link and once Google notices it then it will punish both websites.
Link exchanges: Massive link exchanges with other websites is against the Google guidelines.
Links from Web 2.0 websites: LInk packages that promises hundreds of links from web 2.0 properties are not healthy.

Good backlink

The good link is earned naturally when the website provides great content and when other websites want to let their users know it and then add a link pointing to your website. This is known as natural link building and is the best way to build the Google’s trust.This is the most important technique that used in effective and good link building techniques.

Difference between normal links and no follow links?

This effective and good link building techniques, By default, links are always followed links unless they have the nofollow attribute added to the link HTML code.
Google and other search engines are in a fight against the spammy links. For this reason, webmasters are given the opportunity to add external links without passing page rank value to other websites. This is accomplished by adding attribute “nofollow” to given link.

When a user clicks it, they will visit the target website but it will not pass any page rank or link juice from the website to the other.
Nofollow links do not help your Google rankings. We need links coming from highly trusted sites that do not carry nofollow tag.

Ways to build backlink to your website

1.Begin and maintain an active blog

In effective and good link building techniques it is important to have an optimized website that helps to get incoming links from highly trusted websites. Keep in mind that the blog needs to be part of the domain or as a subdomain. Blogs on different domains do not help. To get links from blogging you need to have great content.Other webmasters link to your blog if it provides value to the visitors. There is a way to pass the link juice from the blog pages to the concerned product pages. Having active blog posts is not only needed you to need to promote your blog posts to get the attention of other webmasters.

2. Get the link from Manufacturers site

There is numerous way to get links from the manufacturers’ site.Visit the concerned websites and look if there is a section with links to the retailers. If there does not exists one ask them to get featured on their website. If there is a blog, ask to contribute an article. Or else if they have a showcase section, submit the entry.

3. Guest Posting – Websites that accept Guest Posts

Guests posting is one of the effective ways to get links from other websites. How does it work?
Find websites that are looking for guest writers.
Read the publishing guidelines of the concerned website
Draft a post that includes links to the website.

How do you find them?

1. Open Google and search for:” write for us”,” guest post”, guest blogger, the blog for us, contributor etc.
2. Keep a look at the competitors.
Analyze the links of competitors. One of the most efficient way to get an idea of how to get links is to use SEMRUSh.
When not to guest post to a website?
Before posting the articles make sure that the websites you found are good for guest posting.
Check whether the websites have good rankings in Google.
Look if they have the good amount of traffic.
Also, make sure that they have original content of their own.
Check when they have last updated and for the kinds of posts published. Notice the pattern of guest posting. If you noticed that they only publish guest posting then they are not good. Then go to SEMRUSH and type their domain and click search. SEMRUSH will give the valuable data regarding the type of website traffic received.

4. Guest Posting – Asking for Links

Websites that don’t mention that they accept guest posts don’t mean that they don’t. First of all study the website, find the names of the editors and send them an email, explaining how your post will benefit them. Also, give them an opportunity to guest post on your website.
Always link to the blog posts and not product pages.

Advanced Ways Of Healthy Link Building

5. Link to other websites from your blog
While writing content for the blog, include the link to other websites or blogs.

6. Get Published on Media websites
There is a great benefit in getting publishes on media websites like Forbes, Huffpost, Inc, Entrepreneur and others than getting a backlink. Two ways exist to make this happen:

Contact the journalists through the email.
Get in contact with editors with the guest post idea.

7. Use HARO
It is a service that brings journalists and bloggers together. If you want the editors to pitch with your ideas use HARO and answer questions posted by journalists. Usually, journalists post questions about different topics and they want to get answers. But if you were able to answer the question and if your pitch is accepted then the journalist will publish the story with reference to your name and website.

8. Send products for review to influencers
It is best to add a link to the websites from the reviews. If we talk about the product, it is normal to let people know where they can buy it. Keep in mind that getting a few links in reviews will not raise any signals but getting 100’s of the link will create a problem.

9. Buy an established blog
This is not applicable for the small business owners but is a method that works. Flippa is the biggest marketplace to find blogs and websites for sale.

10. Link magnets
In Link magnet is a term used to describe the content that goes rival and attracts the links from other websites.
Trending Infographics: Infographics are the concepts used to present data in a different form than text or plain images.

For more

September 24, 2018/0 Comments/by Ancy

Content Marketing

Best Ways to get Maximum Outreach to your Blog Posts

How To Improve Our Blog Traffic Best And Easy Methods

How To Improve Our Blog Traffic Best And Easy Methods-;Most of the blog writers are eagerly waiting to know the traffic in blog post. But just imagine after publishing the content, if nobody reads it, after carefully working out each phrase. Your precious words are not read by anyone! This is enough for a writer to become demotivated from writing. Actually, the suggested solution is to make your content less and including styling the text so it’s easy to read and thus attract the readers and can hold their attention.

A study from 1997 showed that 79 percent of web users scan the content than reading. Just think the way you search for an information and, if you visit a web page and don’t find the right information then you may go back and look other web pages for the same. The web is a “lean forward and participates” medium. So let us check on how to engage the readers who reach your page, ie, is to make to stay on your pages and interact with your information.

Prepare the content fractiously.

$Prepare the content fractiously$

To become a successful web writer, you need to forget some things that you have learned in English class. First of all be aware that people who visit a web page scan it, they won’t read it completely. So accept the reality and work for it.

If you are dealing with a complex topic, break it into a series of posts. Since breaking the posts into smaller paragraphs makes your reader easier to digest the content and keep them coming back in search for more topics.

Always structure your paragraphs in inverted pyramid style. This means state your conclusion first, then support it with the following sentences. This will help the scanners to move from point to point and helps to make a decision whether to dive in deeper. If you have done this, then use the following techniques to make your content more reader-friendly

Wrap the line break

Here let us go through the easier ways to make the content more readable. A complex content can be made much more reader-friendly with a simple introduction and a lot of white space. In a single paragraph feature one idea and keep it short with three or four sentences. Also, try writing some paragraphs with one sentence.

Break the content by including subheadings

A strong headline is very important for the readers to check out in the first place. An impressive subheading will keep the readers engaged and to keep them moving through the rest of the content. The subheadings must be very informative. Web readers are very sharp, so don’t expand. You may lose your credibility if you expand it. After writing the subheadings, review them to understand whether the reader can understand.

Use bulleted lists

By including the bullets readers can scan the content very easily. It is also a good manner to present multiple points. Bullets provide a visual break for the reader, so it looks different from the rest of the text.

Include Captions

Studies reveal that image captions are a most-read copy on a page. Try to include a strong image with a deep caption. Deep captions may be two or three sentences long. It may be enough for a reader to get an idea about your whole article.

Cast suitable and accessible links

Internal links will keep people on your site and make them read your best material. External links demonstrate that you’ve researched the topic and want to highlight the other experts. Good content expands your reader’s understanding and adds value. Another advantage of internal links is they make it less frustrating.

Focus on the content strategically

It’s best to make the important concepts in bold. It will be easy for your readers to scan and pick out important information at a glance. Also, keep in mind to highlight key points so the scanner can quickly pick them out.

Tackle with the numbers

Numbers have the power to capture the attention and to keep the reader oriented. Numbers make a post more attractive and inviting. Your post can also be made more compelling by numbering your main points. Just try it out.

Does your formatting turns scanners into readers

If you have included the subheadings, numbers, bulleted lists, and other formatting styles to focus the key elements of your post, read through it again to check its worthiness. Make sure that you pulled out the interesting and relevant words.

Also, tell your favorite techniques for getting readers to lean on your content. Let’s have a discussion on it in the comments.

May 16, 2018/0 Comments/by Ancy

Content Creation, Content Marketing

How To Do Content Audit?

A Simple Definition Of Content Audit And It’s Purpose

Content is the king of SEO. So it is important to keep quality contents and remove unwanted or low-quality contents. For this, we do the content audit. By using some performance metrics we can analyze the content and from that, we can understand which to keep, which to remove and improve. The purpose of a content audit is to improve the domain quality, trust and other ranking things on the site. Here we explain how to do content audit.

How To Do Content Audit

The content audit is not a simple thing. If it is not done properly it will affect your site. The content is analyzed by using different metrics. We must have the inventory data and depend upon it we do actions.

It has three phases:

1) Inventory And Audit

2) Analysis And Recommendations

3) Summary And Reporting

1) Inventory And Audit

The inventory of contents begins with crawling of the site. The difference between the technical audit and content audit is, in technical audit crawls are mattered with crawlable content and in the content, audit crawls are concerned with indexable content. URLs are the unique identity of websites. Some URLs contain important contents and worth the entire application. But to get the effect of the URLs it may take one or two years. So in such cases, the process given below will help.

Step 1: Crawl All Indexable URLs

Website crawl can be done by Screaming Frog crawler. Also collect URLs from Google webmaster tools, XML sitemaps, Google Analytics, the internal database of the e-commerce website and these URLs can be crawled in the crawler. Add these URLs to your main URLs and obtain a complete list of indexable URLs. But there are some URLs that are not actually indexable. So exclude them. You can avoid URLs like

Error 4XX and Error 5XX
Robots.txt and blocked URLs
CSS file, JavaScript files, SWF files
Images and redirecting URLs which have canonicalize to other URL

Crawling New Technologies

Crawling of large websites
Crawl only the indexable content. No need to crawl all URLs of the site.
Divide the site into crawlable parts
If the site is too large you can crawl single directory at a time.
Machine Upgrade

To hold data during the crawl time you need more RAM. So install additional RAM on your computer for this. It will improve performance.

Change to proper URL

In WordPress like sites, the URL structure may be like numbers. This is not good. So always add your keyword in URL and it must be simple and meaningful one. If the URLs contain numbers and not a meaningful one then redirect them to correct URLs.

Adapt your tools

To get more from the crawler screaming frog provides speed adjustments, query strings, search depth etc. To avoid hanging and data loss leave some GB to the spider.

Use Other Tools

At the time of the content audit, there is a lot of bandwidth waste. This may due to the crawling of the entire website and it may contain an indexable URLs. There are some other tools too like Deep-crawl and Botify.

Dynamic Mobile site crawling

In the mobile setup, there are two codes one for mobile and other for desktop. But for both these version, only one URL is there. Depending on the type of device the URL may vary. By using JavaScript frames works it affect the speed in the mobile version.

Step 2: Choose additional metrics

Crawlers will give URLs, metrics, titles, meta tags, word count and descriptions. You also get information about internal and external links, traffic etc. and by these, you can make an informed data during analysis of content audit. URL profiler world well with screaming frog and URL profiler is the best for it.

2) Analysis And Recommendations

In a large organization, it’s tempting to have a junior SEO do all of the data-gathering up to this point. We find it useful to perform the crawl our-self, as the process can be highly informative.

Let’s check how to do Analysis.

Step 3: Put the data on the dashboard

Do the work details in Excel and upload it to Google sheets later. Because while using Google sheets you may face performance issues. The dashboard creation is easy just add action column and details column in the spreadsheet. The action column must have three options like leave as-is, remove and improve. In the detail, column adds instructions for implementation.

Step 4: Do the work depending on the content audit dashboard

Now you have all the data and you may work differently from others. Some content related issues may cause algorithmic filter look for these issues and start with it. This may cause penalty issues. For big websites, it is better to do content audit periodically.

3) Summary and Reporting

The content audit is very useful. The report should contain all details and recommendations.The clients are going to find the greater benefit in our final content audit report, which include high level overview of our recommendations.

Step 5: Report Writing

The report should contain finding, recommendation and next steps from the audit, and should start with an executive summary.

April 25, 2018/0 Comments/by Nikitha

Content Marketing

Five Content Marketing Trends of 2017

Content Marketing Trends

Content marketing trends are changing rapidly over time with the change in the way user is interacting on the web and the way search engines are changing the algorithms. This is helping the brands to get maximum exposure in the search engine results.

By staying on par with the latest content marketing trends will help you to tweak the content marketing strategy regularly and let you keep a close eye on what your competitors are doing to get huge traffic and sales to the business.

Five best content marketing trends of 2017 that you need to think about include:

Bots will soon replace the writers

With the evolving of digital world, we are finding various means that let us to do all the works for us quickly. This is wonderful news for the brands, but a little sad news for the writers.

The Robot algorithms are giving informative information to the audience about the simple topics. For instance, audience are able to get quick information about the climatic conditions and temperature of a specific place or city briskly. Probably, the content writers who write basic articles will have less work in the near future. This is helping the brands to save a huge amount of money on promoting their products and services through content marketing.

The industry experts believe that the algorithms get more advanced and would be able to deliver even the complex content down the line. However, we are not sure that the content generated by the robots will be of same quality as developed by the expert and accomplished bloggers in that particular niche. The brands are more excited about the outcome of using the algorithms and generating the content rather than its uniqueness.

Content is portrayed in a visual format

Picture will be incorporated in the content. The infographics are used to portray the content in a visual format. Undoubtedly, the multimedia tweets would get more re-tweets over the tweets that are filled with text. Moreover, every blog post that is published in the recent times will certainly have pictures to engage the audience.
The demand for pictures would grow at a rapid pace. You can find more content in a visual format including infographics, gif, videos, and pictures. This content is easy for the readers to go through and understand over reading the content. Undeniably, this content is pretty straightforward and engaging for the readers.

Rise in interactive content

A content marketing strategy is said to be successful only when the content is engaging and when the business get qualified leads through the blog posts. The best way to engage the audience on your blog post is to craft interactive content.

Many brands are coming with new ways to interact with the customers. Few of the ways that are embraced by the advertisers to interact include conducting polls, surveys, maps and through social media.

Consider the Buzz feed quizzes that you find on Facebook

No one will care to share the quiz which tells whether their friends are snow white or about their eyeliner style. You can take the quizzes to share about your personality with your friends on Facebook. Few of your friends may share the result of the quiz you have attempted. Basically, buzz feed quizzes have become a buzzword of Facebook in the recent times. The online visits, shares and ad revenue it generates will raise your eyebrows.

Undoubtedly, the success rate of interactive content is very high. People will participate in the quizzes to express their opinion about the topics on social media. It is the sheer responsibility of the advertisers to come up with the ways to interact with the audience to improve shares and re-shares of the content. This gives maximum brand exposure, traffic and sales for your business.

User will aggregate informative content

Basically, the user on social media gets more information through shares from their friends rather from the brands.
In the recent times, Facebook has released a new algorithm news feed which will showcase the content shared by the friends and acquaintances on the timeline. When it is shared by any of your friends, maximum exposure can be acquired.

There are many content aggregation tools, especially the most famous one that is developed by Twitter, i.e., Project Lightning will let you to aggregate videos, images, hash tags and other information and create a trending story.
The publishers have to create a unique piece of multimedia content to make their content appear in the aggregate content to let their voice heard by millions of audience globally.

Social media offers innumerable options

Social media is offering umpteen ways for the businesses to circulate their content to the target audience in every nook and cranny of the world. To get noticed by the potential audience briskly, the instant articles that are published by the businesses on Facebook are posted on Newsfeed.

Soon, the Search engine Giant, Google will release an instant article format for the mobile users to let the brands gain maximum visibility even from the users using mobiles.

You need to incorporate these techniques in your content marketing strategy to boost the brand image in the virtual world. Unarguably, you cannot expect a sea of traffic to visit your website after publishing an instant article. You need to wait until your content goes viral and the audience interact with your content.

Day by day the content marketing trends are getting complicated with the increase in the positive results it is reaping for the businesses. It is crucial for the business to come up with latest content marketing trends to reach the target audience globally. However, it is important for you to make changes to the content marketing strategies as per the trend to strengthen your brand in the internet world.

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September 7, 2017/0 Comments/by Brahmadas R

Content Marketing

Best Content Marketing Strategies 2017

Be it you already have a content marketing strategy in place or want to create a new strategy. You would need to revamp the existing strategy to accomplish the current goal of your business for the year 2017.

The reason behind this is that there is a huge competition to content marketing strategy compared to the last year. In fact, a survey has found that many B2B marketers have developed more content this year over the preceding year.

To give a tough competition to your rivals, you need to have a powerful content marketing plan. This helps you gain traffic and sales for your business. Many businesses that are in the nascent stage could not come up unique with ideas to plan a perfect content marketing plan. However, if you need any blooming ideas, then keep reading this article.

You can get a marketing plan for the year, in a matter of few minutes using the free generator.

In this post, you would learn the importance of content marketing plan for the business. Also the steps you need to follow to create the best marketing strategy that fits in your business goals.

Role of Content Marketing for Businesses

Content marketing will motivate the users to know about a business products and its services and compel them to take a desired actions. In addition, the website with fresh and informative content will let you gain a sea of traffic and conversions for your business. Imagine of developing a blog post by incorporating a link to free e-book or to download the tool developed by your company will generate huge traffic and sales for your business over time.

The quality traffic and conversions generated after reading your content will give you the confidence to explore other marketing strategies to generate huge revenue including advertising on social media, sponsored content and distributed content. The best thing is that, the informative content created will educate the new customers about your products and services and let them evoke you, when in need of your products/services down the line beside helping you gain leads.

Now, it is time for you to get acquainted with the steps involved in creating a solid content marketing plan.
Here are the seven steps that you need to embrace to create a perfect content marketing strategy that meets your business goals.

Have a Goal in Place

You should have a clear cut idea of why you are developing a content marketing plan and the purpose of developing content. Unarguably, having a goal in place will let you make most of the content marketing plan that you have created in this year.

Do thorough Research on the buyer’s personal

When you are developing a content marketing plan, you should know whom you are targeting. This helps you create a successful plan that strikes the right chord and let you achieve your sales target. It is critical to know the buyer’s persona without which your plan would go futile. More importantly, knowing the target audience is important when you creating a marketing plan newly. By knowing the audience, you would create the content that they are looking for and love to read.

Know Your Audience & Add Best Value in Your Contents

Give Value for your Listeners and Viewers. If you can add good value in your contents, you will become an authorized person for your audience.

Be it you are a new or expert marketer, your perspective would differ. No matter whether you want to target the current set of audience to improve your customer base or want to target on a new set of audience, it totally depends on your business goals. However, you would need to know the interests of your target audience every year by doing a thorough marketing research to improve the base.

Do Content Audit

Many companies have their own blogs and keep posting about the latest news about their business, product launches and other information about the products in it. But, if you want to try promoting your business creating other piece of contents, then you need to figure out the right one. For instance, if you are continuously posting blog articles on your blog, then you can create an eBook adding all the articles that you created in the year and give it as a guide to the target audience. There are different types of contents you can create to create awareness about your brand.

If you already have a content marketing plan in place, then it is time for you to track its performance and check whether or not your efforts have turned fruitful. After analyzing your performance, you need to set a new goal for the following years to accomplish them.

Pick the best Content Management System

You need to have a perfect CMS where you can manage the content. Few of the integral tasks of content management include creating content, publish and tracking its analytics.

If you are an existing hubspot customer or a new customer who is looking for the best CMS for the organization where you can plan, create, publish and guage the results, then without a second though, you need to buy Hubspot software. There are other CMS available in the market. Few of the popular ones include WordPress and CoSchedule.

Come up with new and unique content ideas

You need to come up with the new content ideas to tell about your products to the customers. Few of the tools that lend hands to get new ideas include

HubSpot’s Website Grader: This is the best tool that let you know the place where you are standing in marketing. From blogging to promoting on social media, this tool thoroughly analyze all your marketing efforts and prepare a detailed report that helps you to find out the weak areas in your marketing plan and focus on those areas to improvise the plan. This tool gives you powerful content ideas which makes your website more SEO friendly.

What To Write: This tool will give fresh content ideas which you can use to create a blog post that is informative and can pull the audience to your site. There are a few questions that are probed by this tool which let you to brainstorm and come up with new ideas. More importantly, after answering the queries, it gives you a series of blog post ideas which you can use to create a solid content marketing plan.

HubSpot’s Blog Topic Generator: You can get the blog post ideas for the whole year using this tool. In this tool, you need to enter the topics or keywords about the topic that you would like to project. Then this tool does the needy for you.

Feedly: This RSS feed helps you to stay on par with the digital marketing trends and come up with new content ideas which you can use to create blog posts.

Buzzsumo: You can get the solid content ideas using this tool. The best part of this tool is that, it gives ideas about whether the content you would like to prepare has good scope and is popular on social media or not. This informative will let you decide on what type of content you need to write to attract the audience.

Content Forest: This has two tools including KeywordKiwi and ContentIdeator. These tools help you to find out the blog posts of your competitors that have gained a huge traffic and keywords to be used in the content and get content ideas under one umbrella.

Blog Post Headline Analyzer: This headline analyzer help you to create catchy headlines. When you put the headline created by you in this tool, it find give valuable feedback on the headline length, words you choose, grammer and the search volume of the keyword embedded in the title. You can put your headlines in this analyzer to check how strong the headline is. Also, you can make changes to the headlines to make it powerful.

Content Marketing Tips

Find the contents you need to create and publish: There are umpteen options that are available for you to create different types of contents. Few of the piece of contents that are created by many marketers to boost brand reputation, improve traffic and sales. These contents are published by considering the content marketing tips.

Blog posts

If creating blog post is a part of your marketing strategy, then keep posting fresh content that attracts new customers to your business. Undeniably, blogs are the best way to get new leads. The posts that you create should be worth reading and sharing on social media. It is highly recommended to create the blog posts of around 1000 to 2000 words, but you need to experiment posting short and lengthy articles time to time and check the responses.There are many templates avilabale in online to write curation, listicles and newsjacking posts.

Ebooks

When the customer land on your site and go through the content would get motivated to download the ebook where they can read and know more about your products. E-books are the best way to get potential customers. Ideally, these ebooks are a small version of books that are rarely published over ebooks. But will grab the attention of many visitors to your website. Ebooks are the integral part of inbound marketing process. Once they read the blog post, to know more information about your business, they would provide the contact details to download the ebook. More importantly, the sales team will have the contact details to get in touch with the prospective customers. There are many templates available in online to start writing ebooks.

Templates

While writing a piece of content whether it is a blog post or an ebook, you need to have a template in place which lets you to present the content in a structured way. This engage the customers until the last point in the ebook or blog post. The beautifully projected content will enlighten the customer and generate leads for your business. The content that is posted by you would be regularly read by the customers.

Infographics

Undeniably, a picture speaks louder than words. Infographics are the best way to portray content in a graphical format. This is perfect piece of content, if you would like to share ample content with the audience. This clearly portrays what you want to convey and make the audience understand it with ease.

There are many infogrpahics templates which can use to create an infographics with the available data in a few hours.

Videos

Videos are the powerful way to promote your products and services. Today, in the busy life, peoples prefer to watch videos instead of reading contents. These can be shared on social media platforms to read wider audience. To create a quality and enriching video, you need more resources and time. With the increase in demand for visual marketing, it is crucial to create videos that tells about your brand story.

Podcasts

Podcast is one of the best ways to reach the audience in every nook and cranny of the world. If the audience do not have enough time to read content, they can download the podcast and listen. The people who are listening to podcast are increasing at a rapid pace. In the year 2016, it was found that over 57 million people have listened to podcasts every month. If you have the conversation of thought leaders or industry experts, then posting those interviews will motivate the customers. They can download those posts and listen to them whenever they find time. This is another content format that is worth experimenting.

After creating the content, it is time for you to publish them on blogs, social media, and other platforms. Also, you can post the content on various niche sites. You can also re-purpose the content or create a fresh article and post them on your social media pages.

Post and manage various content formats

The content marketing plan should not just be about creating content, but should be about how you are promoting. There are a few people who post less and promote more. This is the mantra followed by expert marketers. To post the content regularly, you first need to create an editorial calendar. Based on this calendar, you need to create different contents and post them on websites or other platforms. In addition, you also need to create social media calendar to promote and manage content. You need to keep posting the fresh content that is according to the trend rather than posting other topics. Your editorial calendar will help you create contents regularly and generate a huge traffic.

Many people start to post marketing content on important occasions to drive quality traffic to the website. But instead of focusing on special days, you need to focus on every week to post unique content. If you believe that the content published about a particular niche during niche holidays. Then you need to post content related to it and share on social media. You need to consider the holidays while creating an editorial calendar.

Following these steps help you create a perfect marketing plan. But you need to use your creativity and spend time to make your strategy a big success. From creating a solid content marketing plan to finding the best CMS tools, it would be a piece of cake for you.

If you are able to get awesome ideas on Best Content Marketing Strategies 2017, feel free to share the post with your social media friends. You can share your valuable comments and opinion about this post.

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August 25, 2017/0 Comments/by Brahmadas R

Content Marketing

How to start a Content Marketing Campaign with no Money

How to start a Content Marketing Campaign

There is a saying that “Content is King”. It has the ability to pull the eye of the audience towards your business and compel them to take a desired action of buying a product or subscribing to your newsletters and at the same time, it can take a toll on your business. There are many platforms where you can post fresh, unique, and informative content related to your business, products, and services to educate the target audience. To start a Content Marketing Campaign with no Money only way a business or a brand can speak to the audience is through their content. It is acting as a medium between the company and the end-user.
Today, content marketing has become an integral part of digital marketing strategies so,How to start a Content Marketing Campaign with no money is one of the important thinks. Many B2B marketers are using marketing strategies to promote their business in various marketing channels. There is a misconception that businesses, especially who are in the nascent stage cannot spend a huge amount on marketing. Basically, a company will allocate budget to every marketing channel and coming to the content marketing, there would be dearth for the budget. However, you can instigate the Content Marketing Campagin without investing a single pie in the following ways.

Do extensive research on Google

If you do not have money to hire a market research company to do competitor analysis, you can start your own research by delving in-depth about your target audience. It is crucial for you to identify the demographics of your audience, especially the age group of people who is landing on your site, from which country they are viewing, timing at which they are accessing your site, and also check the gender. In addition, you need to keep a close eye on the type of content your competitors are crafting and whom they are targeting the most. It is crucial for you to research on your major demographics to find out their online behaviour and their purchases. This information gives a clear idea to create the best content campaign.

Create a free blog with the template customized for your industry

It is a piece of cake to start a blog with the availability of umpteen blogging platforms including WordPress, Blogger, Tumblr, etc. These user-friendly platforms have a few templates which let you to customize the blog as per your requirements. You need to create the blog with the available templates that is easy to navigate for the target users. Unarguably, you do not need a platform that should be dynamic and perfect instead should allow you to post the content easily.

Create a business page on different social media sites

Many businesses that lacks budget for marketing are using social media to reach the target audience in every nook and cranny of the world. Undeniably, a piece of unique content that is posted on the social media pages will go viral in a few minutes, if it is useful for the audience. It is crucial for you to create a catchy business page on every social media site with your brand name. You can publish the fresh content on the business pages to create awareness about your brand to the global audience in a short time. The audience who like your products will become your customers. In addition, it improves your visibility in online.

Pen down your ideas

Every business should write what the audience are looking for rather than their dumping trash. Basically, the content will speak volumes about your brand, product and service. If you are not a professional writer, you can still put down your experiences. As you are expert in your own profession, so pen down the insights and what you know about the product in-depth. Undeniably, there would be thousands of users who would evince interest in reading the articles published by experts in their respective field.

Use free images

To entice the users to read the informative content and retain their attention span, you need to incorporate a few images in between the content. This will glue the audience to read until the last point in the article. You cannot copy the images that are published on other sites, due to copyright issues. So, there are a few sites where you can find free images that are easy to use. You do not need to hire a designer or spend money to buy the images. Example of the famous free images site is Wikimedia Commons. This site let you search your desired image easily.

Boost brand reputation in online

Though, you have created a social media profile for your brand, but having a personal identity on the social media would add value to your brand. You need to focus on building your personal brand image rather just focusing on your company. This may help you to reap more lucrative career opportunities down the line. In addition, you can build your own customer base that follows you even when you switch to another business.

Build a network

After creating a personal page on the social media channels and gained a little social media presence, it is time for you to network with the people on your social media profiles. You need to be an avid social media user and actively like, comment and share your views on the posts that are shared by your friends, family, and acquaintances. You need to initiate talks with the active followers and start following other people who may become your follower in the future. Everyone with whom you socialize or network would add to your audience base. You may come cross guest posters and influential who will contribute in improving your content marketing campaign.

Set a goal

Like every marketing strategy even a content marketing campaign should have a goal. A campaign without a goal is worthless. You should know what you want to accomplish by promoting the campaign and how many new customers you want to gain for your business. For that, you need to add a call to action at the right places in the articles you post. This motivates the audience to take a desired action. You also need to know whether you want traffic or sales for your business for the created campaign. It is crucial for you to post informative content and retain the online visitors on your site for a long time to learn more about your brand and turn them into your potential customers. If you have a goal, it shows you a path to follow for earning huge revenues. In addition, you can also tweak the campaign a little and invest in it to make it even stronger.

Invest in the content marketing slowly

Needless to say that, your aim is How to start a Content Marketing Campaign, but you need to invest in the campaign as you keep flourishing in meeting your business goals. If you are aiming to earn huge profits, then you need to invest your time and money.

You can start investing peanuts and gradually increase the investment when your returns demand. You need to have a strong team of prolific writers, talented designers, digital marketers and brand experts to attain your business goal. And, if you want to save money, you can outsource these works to the reputed service providers. Interestingly, you get double and triple of what you invest in content marketing. Though, you start with nothing, but over time you can earn profits, a part of which you can invest in content marketing campaigns to take your business to newer heights.

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July 25, 2017/0 Comments/by Brahmadas R

Content Marketing

Free Content Marketing Tools from Google

Free Content Marketing Tools for Content Marketing Professionals

This blog post presents free content marketing tools provided by Google. Reading this blog post can help you to enhance your content marketing results. Because these free tools are simply awesome. These free content marketing tools can help you to simplify your tasks. As a content marketer, I use these tools in most my projects.

You may have many years of experience as a content marketing professional. Then you would certainly agree that there are different ways to improve your performance. Or you can use these free content marketing tools. You would certainly agree if you can try these tools. If we say that social Media as number one platform for online exposure, along with Google’s Keyword Planner which would help you become a powerful content marketing professional. Some of these free tools like Google Keyword planner, Analytics, Web masters tools (search console) etc are most favorite tools in my SEO practices.

There is something really appealing for you! You can choose to follow these simple steps to enhance the performance yourself as a Content Marketing Specialist!

Many of you would call Google simply as a search engine. It’s certainly not wrong to have your website ranked as number one. However; you should not forget the process that is involved in getting your website to be ranking as number ‘1’. You need to have the right set of tools to rank your website at top. You can achieve significant impact good results if you use these free content marketing tools from Google.

It doesn’t matter if you’re an amateur in content marketing field. Even if are an expert in this fields, this post would certainly change your perspectives of approach towards content marketing in the future. Below are the ten free content marketing tools available for free; which can be used by all the content marketing folks. Do not worry about using all these tools all at once or may be even once. But, it is certain that these tools are going to create an impact on the content, from a search engine point of view.

1. Google AdWords: Keyword Planner

Are you in search of a tool that can help you focus on the right kind of keywords for your business?

Though there are a lot of tools available in the market, which can give you good results, Google Keyword Planner tops the list. It is one of the most suited tools that would perform a keyword search. There are a lot of good things to be liked about this tool along with its user-friendliness.

It becomes the job of a content marketing professional to search for those kinds of keywords which would boost the performance of your write-up, blog or a website. The only suggestion to make use of this tool would be through, thorough experimenting process. You need to run a lot of searches to understand the functionality of this tool better. You can also choose to run multiple searches in order to get a different perspective on how the tool works.

For instance, “content marketing” could be one of your focus keyword. You know that this is the best keyword. However; you would certainly know how difficult it is to rank number ‘one’ with such simple keywords .You need to have long-tail terms which would better your search results. Try to check for different keywords that are suitable for your article or write-up. Try to use a long tail keyword as your first important keyword to increase the search results.

You should know that ‘Google Keyword Planner’ is just a fundamental tool, but it is one of the most effective ‘Free Content Marketing Tools’ for content marketing professionals who would like to do research on the keyword strategy to increase the search results.

2. Google Analytics

What are your goals for your content marketing strategy?

If you are unable to answer this question, you should sit back and think thoroughly, because your website performance is completely based on the kind of strategies you make. It’s good to have some goals set and if you are aware of them already, it’s now time to understand the other functionalities of ‘Google Analytics’ in depth. ‘Google Analytics‘ functions differently to different people and if you are into content marketing, there are a few mandatory things to know about it.

Start using this tool to get a quick view on the performance of your website for a particular time period. Google Analytics is one of the means to track the status on the goals you have set to achieve. You can slice and dice the data with the usage of Google Analytics. You would be able to extract data in depth as you start exploring every section on ‘Google Analytics’. Details on the real-time users, bounce rate and top visitors along with demographics can be checked using Google Analytics and this will set your goals even clear.

3. Google Search Console or Google Webmasters Tools

This tool is another boon for all the content marketing professionals. The more you spend time on exploring this tool it makes your content marketing life better. As there’s a lot knowledge to gain from Google Search Console or Google Webmasters Tools, do not be surprised if you get lost in data mining that is needed for your website analysis.

Apart from keeping a tab on the website status, there are a lot of other things that you can achieve using this tool. As a content marketer, you need to know the entire working functionality of ‘Google Search Console’ to gauge the performance of your website.

4. Google Trends

Are you facing challenges to constantly come up with some amazing concepts for your website? You would certainly not deny that, ‘Keyword Planner’ helps you with a lot of keywords with relevance to your industry. But it is good to have an alternate tool to perform the key search alongside the ‘keyword planner’. Hence, it becomes important that you check ‘Google Trends’ to get newer ideas to write articles or blogs for your website.

You can use ‘Google Trends’ to check the trending topics along with the “trending stories,” to check if there is something relevant to the business or industry you are into. For instance, any topics related to politics especially, the upcoming political debates on the candidature for ‘President Debates’ are sure to be trending.

You can always check ways to link these things to your website, blogs or any other content marketing concepts. Every time you write something about politics or any latest news, you know that there is a lot of scope as there is a lot of information available. In such cases, ‘Google Trend’ will help you to explore the creative side of yours. Keeping the above example on mind, you can probably choose to write a blog post entitled: “How Donald Trump is Using Content Marketing.”

While you connect on a trending topic, you are also giving a lot of information on what your target audience would be interested to know about, isn’t it? You do not have to be experienced to know the functionality of this tool; all you have to do is review the topic and start writing creatively.

5. Google Sheets

It becomes very important to maintain a systematic recording of every task you do as ‘Content marketer’ and at times you may have to discuss these details with your team as well with different accessibility options. For instance; I’m often asked about the best way to keep a tab on the outreach campaigns that happens through e-mails.

While you have a lot of other software to perform this task, there are a few with high-end features as well but, you may not want to spend money for any of these. These features may not be available on ‘Google Sheets;’ But it is one of the amazing means to keep a systematic track on the data and it would also allow you to remain organized. If you are looking for a good impact on the efforts you are putting on ‘Content Marketing’, it is necessary to have the sheet updated timely.

Pro tip: try to use ‘Google Sheets’ to maintain a task list for the to-do things, and a lot of content marketing professionals rely highly on this to keep them organized.

6. Google+

Though Google+ has not be able to take that spot in the list of ‘Social Media Websites’ like the others, It is still considered to be one of the best tools that can be used to grow the audience. Google+ helps you to establish connections with your prospect clients and also helps you to share content effectively. It is great to have a profile created on G+ and post the content, though you don’t want to be as active as in any other channels. Check out Google Plus company page of SoftLoom IT Solutions.

As a content marketing professional myself, these are three ways I suggest to all of you; If you are planning to grow as a professional Content Marketer using ‘Free Content Marketing Tools’.

1. Share the details on content with your fan followers
2. Try to increase the number of contacts
3. Check for content that would help you increase and have a positive growth on your business.

Like you post regular updates on your other ‘Social Media Websites’, updating your G+ profile with relevant content is also equally important.

7. Gmail

You need to keep in contact with a lot of your contacts if you want to excel as a content marketing specialist with ‘Free Content Marketing Tools’.

You can always use Gmail to send your write-ups and articles to your contacts. Emails are one of the right means to achieve your Content Marketing goals. Gmail has always been one of my favorite email clients; I would like to thank the in-built functionalities that Gmail offers. Apart from the features that you see, there are a lot of other hidden features of Gmail.

Wide ranges of plugins that can make your Gmail account work the way you want it to. You can create custom signature using ‘Wise Stamp’. You can also use ‘Followup’ to keep a tab on the follow-ups on the emails related to content marketing.

Check if you can start using Gmail services as a service provider to meet all your email requirements. You can save a lot of effort, time and money if you choose to make this change happen. You can always customize your Gmail inbox to meet your requirements.

Pro tip: You may go ahead with any email service provider for communicating with your team and clients. But you can still stick to Gmail as part of your content marketing strategy.

8. Google My Business

For larger companies, ‘Google My Business’ would not be a great deal but for local businesses it becomes little important as you would be able to achieve a free business listing on Google. It allows you to add a lot of information apart from the basic information; like name, contact details and business type.

The benefits of using ‘Google My Business’ include:

You can attract a lot of potential customers and also tell about your business to people; who would be interested about your business.
There are chances of people getting to know about your business to a greater extent.
Always use appropriate images that show the uniqueness of your business along with the customer reviews.
Content Marketing strategy should involve everything alongside having high quality write-ups and blogs.
When you start searching for results; the listings made by Google My Business are on top priority. You can choose to use it to be one of your content marketing strategies.

9. Google Docs

Always keep a tab on my blogs, you would certainly realize that I keep updating my blogs very frequently and as you know it takes a lot of effort in creating good quality articles or write-ups. This is one of the ways to improve your efficiency and in the quest to achieve that excellence; I always prefer to use ‘Google Docs’ as there are a lot of features that comes along to be explored.
Here are some of the things that I love about ‘Google Docs’.

It automatically performs a check for any spelling mistakes by providing a proper count of the words used.
It helps you to insert the necessary screenshots and sharing of the document becomes simpler.

There are a lot of content creation tools available in the market. Yet it is important to choose the one that you are comfortable working with. Content marketing also involves a lot of content creation and if you are not comfortable; It becomes very difficult to provide high-quality posts.

10. Google Calendar

Organizing your day by keeping Content Marketing on mind is one of the important things and to achieve this, you can go ahead and use the ‘Google Calendar’. You can utilize your time to its maximum with the usage of Google Calendar. May be Google Calendar does not have all the features like all the other paid tools. But it is certainly useful to keep a track on all the things you would want to do; as a content marketing professional. You can do the following, using ‘Google Calendar’.

Marketing tasks are very important things and it will be necessary to have events created for it. This can be easily done by using Google Calendar.
Using Google Calendar , you can create necessary events
Share your available time and slots with your team.
It is good to understand “open spots” in your schedule, as this allows you to organize your day better.
Google Calendar may not be used like any other tools; but it will certainly help you to organize your day better for sure.

No matter how much ever you claim your efficiency as a content marketing professional, you should always know that there is a large scope for improvement. You can always improve your search by using long-tail keywords in all your write-ups and articles. I have a personal liking towards almost all the tools developed by Google. Some tools are a lot more effective and powerful than the others. You can always give it a try to use these effective tools. If you have used any of these ‘Free Content Marketing’ Tools that are available from Google; Do not forget to put up your thoughts in the comments section. Do share this post if you found it helpful to improve your content marketing efforts.

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July 11, 2017/0 Comments/by Brahmadas R

Content Marketing

Best Lead Generation Tips with Content Marketing

Lead Generation Tips

This blog post can help you to improve your knowledge on lead generation tips with content marketing. Article is mainly useful for digital marketing professionals, content marketers & SEOs

One of the most important components of inbound marketing is the Content. If the content is not relevant, compelling or timely, inbound marketing may not be able to succeed as a form of lead generation tool. Your website might be thought of as a marketing machine, but technically speaking it is the content that should be considered as the fuel; the fuel which generates the leads, drives the conversions and creates engagement.
Yes, that doesn’t sound too easy, doesn’t it? But contrary to how it sounds, creating compelling content is not an easy task. The entire process boils down to one simple thing – and that is getting the most apt content for the right audience. Here we have given you some tips which would help you generate leads.

Get in touch with your Principal Personality

Like we just mentioned above, great content is that which is apt and that which speaks to the audience; the audience which is considered right for you. All this needs to start with the personalities of the buyer – that is your target audience’s representations. This is where your creativity and research should come in. Your content would not be able to bring in any apt leads if you are not familiar with your buyers. You need to create buyer personalities so that you can create targeted content as well. Start the process by asking questions – question their goals, concerns or motivators. The following are some questions you should be asking while creating the buyer’s personality.

•   What problems is she/he trying to find a solution to?
•   What concerns does the industry bring up?
•   Is the buyer a decision maker? What would his/her role be in the company?
•   What are the factors that drive the buyer’s needs?

Use Analytics to your advantage

You need to use the analytics in such a way that they work for you. Take advantage of the site’s analytics and use them to create compelling content as per your buyer’s personalities. Give attention to the most popular pages or posts. When you go through popular content, you would get an idea of what the visitors consider as interesting. You would find out the rates of bounces as well. If you find that too many new visitors are ‘jumping off’ the site then that means that something is wrong and that you need better and good quality content. Use the metrics and get in touch with the factors which drive page views, landing page conversions or page views. Run A/B testing, analyze, monitor and see what is working and what isn’t. So a landing page development must be completed after grabbing enough lead generation tips.

The following are four ways in which analytics can be used to boost leads
Find out what kind of content brings in more site visitors and connects with them.

•   The CTA or call to action content’s alignment needs to be improved.
•   The rates of visitors which get converted to leads across channels needs to be compared.
•   The content that is reproduced needs to be successful.

The Content Needs to be Audited

You might be an expert or a long time creator of content. But you still need to take a breath and evaluate the content. This is extremely important as far as the lead generation campaign goes. Everything boils down to the most important motive which is to align the content with the personas of the buyers. When you audit your content you might come up with some loopholes or errors which would push you to cut them out and get right on track.

• You need to make up a spreadsheet and make an inventory of the content’s catalog right from the previous year. Take into account everything right from eBooks and blog posts to presentations and Webinars.

• Make up groups of the type of content, the topic, the persona of the buyers, the creation of data and the customers or leads that have been generated.

• Bring up each of the buyer persona profiles and take a note of the content that was created for every persona. Check how many was based on text and how many say based on the visual content.

• Check the response rates for each audience and content.
The audit findings for the content can help you in the content marketing strategy. It is pretty much like a roadmap for you. Whatever you learn from the audit, apply it and keep a track of the results on a periodic basis.

Line up the content and the buying cycle

Through the entire buying cycle, the prospect’s behavior might differ. While a customer is in the research phase, he might have a different interest as compared to a customer who is in the evaluation stage. Hence, to generate more and apt leads, you need to align your content with the entire buying cycle. Imagine yourself as the buyer and think of the various issues that might matter to you during every stage of the buying cycle. The content that is created for the sake of generating awareness would be naturally different from the content which is created for the purpose of lead conversion into customers.

For example, a prospect who is in the research phase might have just come to know about your brand. So then is this person the right candidate for content that is educational? Yes, Absolutely!

You need to make sure that the content is right for every stage of the sales process – Knowledge, Research, the comparison and the final purchase. It has been seen that the kind of content can actually affect the decision of the buyer at particular stages of the cycle.

Knowledge – Educational Webinars, social media updates and Blog posts.
Research – Tip sheets, eBooks, videos on how-to, industry reports and webinars.
Evaluation and Comparison – Data sheets, case studies, customer testimonials and demo videos

The final purchase – Live Demos, analyst reports, free trials and consultation
Set and commit yourself to a budget for the ongoing content.
It is but obvious that resources are needed for content marketing. In fact, online content is probably another mode of paid advertising. Some of the marketing funds need to be allocated to ongoing content creation. If required, move some funds to content marketing and development from other paid media. This is how important content is. This way you would better your offers, bring in more leads and convert those leads into customers.

The conclusion – Lead Generation Tips

Imagine you are a sales manager at a fashion retail store. A customer walks in and is just browsing around. Whether she becomes a customer or not, depends on how you approach her. If you start pushing a dress on to her; you might throw her away and get her annoyed. This is her awareness stage. So depending on what she is looking for, you need to educate her and give her the information that would be useful to her. Be open to questions. If she finds you impressive and the information that you gave her as useful, she would be open to the idea of coming back and picking up more dresses.

This very same concept is applied to online buyer personalities. Buyer personas differ during every stage of the buyer cycle. Some might be just weighing their options while some might be ready to purchase. However, the one thing that is similar in all stages is that the buyer wants themselves to be approached in the right way.

The right content needs to be aligned with the right audience with the help of marketing intelligence. Also the content calendar needs to be regularly evaluated to make sure that pathways are laid out for the generation of leads.

But mind you, once you have attained your goals of lead generation the content alignment should not end. It has been seen that usually out of the leads 50% are qualified enough but are not ready to buy immediately. Hence, the content creation needs to be able to solve their problems. You need to make sure of that. Your leads need to be nurtured; and there needs to be an ongoing tactic for it.

Make sure that you implement all the above important points and build the groundwork for a thriving lead generation platform. Combine your content with social media, SEO, nurturing of leads, analysis and measurement and thus charge up the lead generation campaign.

If at all you are ever doubtful, you just need to evaluate the process from the point of the view of the buyer. You need to ensure that you push solutions and not push purchases.

If you like this blog post on lead generation tips with content marketing, please feel free to share with your friends and you can give your suggestion in comment portion.

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May 29, 2017/0 Comments/by Brahmadas R