Artificial intelligence In marketing is a methodology to leverage client information and AI ideas like machine learning to anticipate your client’s next move and improve the customer journey. we already know that what is Artificial intelligence? It is the technology that directly  imitates human psychology and intelligence.

Artificial intelligence In marketing

Artificial intelligence takes management solutions to promote the next level. Marketers will currently compare refined arriving communication side-by-side against ancient metrics to assist answer tough strategy queries. AI promoting, there are not any longer questions about whether or not or not a possibility is prepared for a discussion, the information provides the solution. AI may be a creation of wise and good machines that employment and respond and react like humans. It’s used to boost the proficiency of day by day undertakings. Advancing innovation, choice of robots and drones, driver less tractors, crop health checking, and automatic water system framework are some of the applications that attributable to the high development of the worldwide AIA(Artificial intelligence Architect) showcase.

Importance of Artificial Intelligence in Marketing

As one can see, implementing Artificial Intelligence in marketing strategy has many advantages. So marketing becomes much more efficient and by shortening the waiting time to get the answer and give them what they really want, customer satisfaction is improved. The main advantages of applying Artificial Intelligence to a company’s promoting campaigns area are endless.  Among them, the following stand out:

  • The internet campaigns are is cheaper than alternative campaigns. And every business will elaborate because it desires a campaign with a scarce investment that may begin to visualize the ends up in the instant that the promotional material is launched.
  • Excellent analysis of the atmosphere. It’s attainable to seek out what area unit the explanations why customers have an interest in this item, service or data in question and gain an improved competitive advantage over the remainder.
  • Customer service, It should be created clear that the client is prime to a business and so should have the simplest for his or her satisfaction. Artificial intelligence applied to promote campaigns accelerates and solves everything that’s a drag for the client during a very effective manner. There are telephone solutions like center package that give the corporate expeditiously, effectiveness, and quality client service.
  • Better results, by analyzing the results once the campaign is progressing, you’ll be able to modification or see in what’s sensible or dangerous the advertising you wish to offer.
  • As we have a great form of data from various clients, studies are administrated to develop new merchandise or services that are a trend among users.

Applications of Artificial Intelligence in Marketing

There are many uses that Artificial Intelligence has found in marketing, handling tasks that previously took tons of effort and time. Now, marketers will dedicate themselves to managing activities that before failed to provide the time. Let’s see wherever we will use it.

Applications of Artificial Intelligence in Marketing

Market Analysis

Artificial Intelligence will do a marketing analysis for North American country, particularly for customers. It will accumulate information, creating Big Data and in a rapid get all the knowledge we need to concerning customers. During this method, we will simply create a market segmentation, grasp the habits of customers, and even predict that desires and once they can have. This way, they’ll be offered the merchandise they would like really need and simply in time once they need them. They’ll even be able to predict sales, creating it easier to determine which product to take a position additional advertising in.

 Chatbots

A chatbot could be a software system that simulates a conversation with the user as if he were a true person. It’s the long run of client service. So, once your client features a question a couple of product, he will use the chat to unravel it, obtaining an immediate response. Additionally, over time, they’re going to learn what the tastes and preferences of consumers are having the ability to supply them the foremost personalized and effective facilitate.

Generate content

If you think that Artificial Intelligence is going to be able to write a web blog, produce an info-graphic or build a video for you. For now, it’s ineffectual of making such advanced content, though the primary tries have already been created and that we are nearer to achieving it. They will currently generate reports or informative notes, or send an automatic mail. Sure within the future, we are going to be able to scan a complete newspaper created by a robot. This is a very interesting area for Artificial Intelligence. AI cannot write a political opinion column or a web blog post on industry specific best apply recommendation, however, there are sure areas wherever Artificial Intelligence generated content will be helpful and facilitate draw visitors to your website.

Ad targeting

Machine learning algorithms will run through immense amounts of historical information to ascertain that ads perform best on which individuals and at what stage within the shopping for method. Mistreatment this information they will serve them with the foremost effective content at the proper time. By mistreatment machine learning to perpetually optimize thousands of variables, you’ll come through simpler ad placement and content than ancient ways.

Smart Content Curation

Artificial Intelligence is powered content curation permits you to higher interact guests on your web site by showing them content relevant to them. This system is most typically found within the customers World Health Organization bought X conjointly bought Y’ section on several sites, however also can be applied to diary content and personalizing web site electronic communication additional wide. It is also an excellent technique for subscription businesses, wherever the additional somebody uses the service, additional information the machine learning algorithmic rule should use and also the higher the recommendations of content become. Think about Netflix’s suggestion system having the ability to systematically recommend you shows you would be interested it.

Changes in the way of searching for information

In order to search out the knowledge, we have a tendency to were inquisitive about, the simplest thanks to going looking at Google. It had been onerous to imagine that this technique can be replaced by another. But indeed, AI has achieved it due to the voice assistants like Siri or Cortana, that wholly modified the manner of looking out and SEO. Individuals no longer search for information with short keywords, however, use entire phrases

Voice search

Voice search is another AI technology, however, once it involves victimization it for promoting, it’s regarding utilizing the technology developed by the main players (Google, Amazon, Apple) instead of developing your own capability. Voice search can modification future SEO methods, and makes got to maintain. A whole that nails voice search will leverage massive gains in organic traffic with high purchase intent due to magnified voice search traffic thanks to AI driven virtual personal assistants.

Future of Artificial Intelligence in Marketing

Artificial intelligence is placed within the marketing world’s future is growing up additional substantial. However, if we wish its presence to be positive, it’s essential to handle its caveats. Artificial intelligence development and execution are integral to making moral applications that may not strip people of their rights beneath the pretext of technological neutrality.

As for the recorder drawback, associate degree innovation referred to as Explainable Artificial intelligence (XAI) will illuminate the mystery of AI’s decision-making. Several developers are trying to connect rationalization capabilities to existing AI applications retroactively, however, the results are proving unacceptable as a result of the technology will solely summaries predictions when they’re created. The sole current interpretable machine learning technology that at the same time provides each prediction and explanations is Similarity, that permits users to reap its analytic capabilities whereas following its thought processes.

According to Sales-force, 51% of 3,500 international marketing leaders use Artificial intelligence, and a further 27%  plans to start out victimization it among succeeding few years. Business homeowners and marketers are realizing that AI is changing into progressively necessary if they require a competitive advantage. However, AI ne’er has the ultimate say that half still belongs to humans. It will predict patterns as accurately as potential, however, people are measure ultimately those UN agencies decide what to try and do with aforesaid data. we’d like to take care concerning AI’s shortcomings as a result of marketers are responsible for consequences if they act on an AI’s recommendations.

Importance Of Lead Conversion In Digital Marketing is a new method done by using electronic devices, internet, and social media platforms. In other words, Digital marketing tactics converting digitally engaged people to valuable customers. A digital marketer driving all the ways to brand awareness and lead generation via digital mediums. Both free and paid campaigns are done based on company priorities.

importance of lead conversion

A lead can be anyone who has expressed her/his desire in our products or services. Lead can come through our websites, through a word of mouth, even through a phone call. A Digital Marketing solutions which direct traffic to the websites, increase web referrals account to an astounding 93% of leads, improve search engine rankings. 

Importance Of Lead Conversion

Businesses today are heavily depended on Lead Generation. As it enables the websites of such businesses to generate more traffic. It may lead to the further conversion of such found Leads into Customers.

This leads to a rise in conversion rates serving to a business gain huge profits within the method. Google has created the process of connecting the consumers, very easily helping the prospects realize exactly what they have online and also for the providers. To showcase their products and let the world skills totally different their products and services are from their competitors.

  • Search Engine Optimisation (SEO)

SEO is the process of maximizing the number of visitors to a website by ensuring that the site appears high on the results of the search engine. SEO, in brief, maybe a set of rules for optimizing your web site for programs and improve your search engine rankings. It is a good thanks to increasing the standard of your information processing system by creating it user- friendly, quicker and easier to navigate.

  • Search Engine Marketing and Pay-Per-Click Advertising

Pay-Per-Click is an Online Advertising model in which advertisers pay each time a user clicks on one of their Online Ads. It is a model of net promoting within which advertisers pay a fee. When one amongst their ads is clicked. Primarily, it’s the simplest way of shopping for visits to your web site, instead of trying to “earn” those visits organically.

  •   Social Media Marketing

Social media marketing is the utilization of social media platforms and websites to market a product or service. Though the terms e-marketing and digital promoting are still dominant in academe. Social media promoting is turning into additional well-liked for each practitioner and researchers. Most social media platforms have constitutional data analytics tools, that alter corporations to trace the progress, success, and engagement of ad campaigns. corporations address a spread of stakeholders through social media promoting, as well as current and potential customers, current and potential staff, journalists, bloggers, and therefore the general public.

social media marketing

  • Content Marketing

Content marketing involves the creation and sharing of online materials. That doesn’t expressly promote a whole however it’s meant to stimulate interest in its merchandise or services.

Lead generation is very efficient and results in providing the solution to all. And any businesses who face issues in raising the bar of their business.
Generating Leads also helps an organization build a tighter relationship between the sales and the marketing team. As they need to work with one another side by side for the development of their company and themselves further.

Lead generation can also be created potential by using various new Digital marketing techniques available within the market now.
Most of the Digital marketing agencies provide Digital marketing services that facilitate clients to get the leads they deserve through content marketing and social media marketing.

A 360° web and Digital Marketing partner is a must if a company wants to generate new leads and stay ahead in the competitive world.
So, more qualified leads, customers and profits, this is the reason for lead generation is important for your business

 

SEO Solutions for E-Commerce website? Are you looking for this?

Let us have an in-depth understanding of this concept.

When you run your business online you need to put in hard work. So that you can make it appealing to many people. There are ample ways  to achieve this. That is when the right SEO Solutions for E-Commerce will help you.

SEO Solutions for E-Commerce

Are you looking to incorporate aspects of SEO solutions to make your e-commerce website a success? You can also include your everyday market strategies to attract more customers. To help you achieve these targets, here are some simple yet effective SEO tactics you can use.

1. Optimize your meta titles

A meta title is a text that appears right after the title of a product. It is short in length. It consists of a small description of the product you wish to add to your e-commerce website.

Meta titles help your SEO because search engines read the metadata you include in your meta titles. And they help them decide whether your product is a good match for a certain customer. To make sure that your Meta titles are helping you attract the required customers there are keep a few things to.

First of all, you have to be mindful of the length of the title as it should not be too long. The shorter and simpler you keep them, the easier it will be for you to present your audience with titles which will seem a lot more interesting in the results of any search engine.

2. Use the right keywords

Find best keyword using a free SEO tool

The first thing that comes to anyone’s mind while dealing with SEO are Keywords.

Keywords are words or phrases which connect your content with your audience. Your prospective customer reaches your content when they search for the right keywords. Hence choosing the right keywords can affect the ranking of your content on search engines to a great extent.

You might not have great experience in creating and choosing the right keywords for your content. But it is more important to keep in mind that the keywords you choose will help your audience know what your content is about.

There are many ways for you to learn how to use the right keywords, especially if you are a new online business owner.

A helpful and very effective way is using an online Tool like KeywordTool. KeywordTool is one of the various SEO keyword generators available online. SEO keyword generator helps you come up with great SEO keywords without a lot of effort on your side.

You have another productive means of doing this is taking the help of professional writing services. Professional writing services such as Trust My Paper, Grab My Essay and Hot Essay Service are a few good choices. Here professionals in the field will help you correct and prepare keywords for every piece of content.

3. Avoid using duplicate audiovisual content

Don't duplicate content

One of the crucial SEO solutions for E-Commerce is to remember not to duplicate your audiovisual content.

To simply put it, you have to ensure that you never copy someone else’s audiovisual content on your own website. While this might seem like an easy way out at times, creating your own content is the best way to go.

The pictures and videos you share on your website should always be yours or your colleague’s. In case you decide to use another person’s content it is important to always give them credit for their work.

While this might not seem important, duplicate content will definitely show up on the search results. It will make your potential customers see that the content you are using doesn’t belong to you originally. This reduces the trust they might have started to build with your brand and it can cause a drop in your sales.  

4. Write the right product descriptions

Product descriptions are vital in informing your potential customers about the attributes of the product you are advertising.

Original and different descriptions containing the essential keywords will always work in your favor and help the products you advertise stand out from your competitors when it comes to the search engines they appear on.

For example, if you are selling a popular item on your e-commerce website, you should always try and rephrase the original description of the product. This is important because the original content is going to show up on the results of a customer’s search and they will easily be able to see that you were simply copying the description from someone else.

5. Optimize your URLs

URLs are important when it comes to optimizing your e-commerce website’s content for the various search engines. These addresses always show up on a search engine and can help your content appear higher up on the search results.

In order to achieve that, your URLs should be as short as possible, have a few special characters as possible and be straight to the point. Search engines can read the links you use for your content and a shorter and simpler URL will always rank better, based on what a person was searching for. Along with that, your pages will also tend to load faster and this can make the whole user experience a lot more pleasant.

6. Include product review

Last but not least, another thing that can help your content rank better online is through including various reviews of your products on your website. In most cases, when a customer is looking to buy something new, they will want to read a few reviews of it first in order to make sure they are making a smart choice.

Including reviews on the pages of each product you sell is going to help your products appear on the results of search engines your target audience is using.  They are simply going to help create even more ways for your potential customers to find our content and put their trust in what you have to offer.

Finding the right tools for your business’s needs

Whether you are just starting out or have been running your business for a while, you should always try and find more ways to improve your SE strategy and make use of every technique that can promise you more sales and better results.

While not every single tactic is going to be easy for you to follow, you will still get to learn a lot of new things and run your online business with a lot more ease. Which of these SEO solutions are you looking forward to trying for your business?

Lead Generation Techniques

Long gone are the days when you could rely on your neighbors and friends to spread the word about your local contractor business for roofing, plumbing, and air conditioning needs. With the Internet nowadays, you need to have a strong online presence in order to get good leads for your company. Lead generation marketing is the strategy you need in order to attract potential clients to your business effectively. Here are tips to boost your company’s lead gen marketing efforts:

 

1. Design a very attractive website for your contractor business.

 

Today, customers and potential clients are increasingly dependent on the Internet. For their roofing, plumbing or HVAC needs, the quickest way to find a service provider would be to take out their smartphones or fire up their laptops and then search the Internet for the nearest supplier.

 

This means that your website has the potential to serve as your 24/7 digital business card. Your credibility and initial image heavily rely on how you present your business on the Internet. On most occasions, this is the first time that your potential customers would be introduced to your brand. You have to make the first look as impressive as possible.

 

A well-designed website can do wonders for your online presence. You have to make sure that you showcase all the required information for your customers in order for them to be able to reach you immediately: your office address, email address, and contact numbers.

 

Make it easy for users to navigate through your website, whether they’re using a laptop or on their mobile phones. When it’s very easy to load your website, you capture your target market. In addition, strategically place call-to-action or CTA links or buttons on your site. An example of an attractive CTA is, “Find out how you can save on your next plumbing project.” When your potential client clicks on this CTA link, you’re able to get their important information such as their name, location, and email address. Easily, you get a lead whom you know is interested in your company.

 

2. Hire a good lead generation marketing expert to work on your company’s website.

 

Lead Generation for roofing, plumbing, and HVACAs you’re the expert in roofing, plumbing, and HVAC, you need a professional to handle the lead generation for your website. Contact a reliable lead generation marketing expert such as ippeileads.com – plumber contractor to effectively strategize your online movements and to give your company the maximum possible online exposure and traffic. Having an expert service provider do this for you will give you peace of mind and confidence. Also you can focus on the critical operations of your company.

 

3. Be sure to showcase your contractor expertise on your website.

 

As the customer’s initial peek at your roofing, plumbing, and HVAC business operations, your website should have a detailed display of your services. Dedicate separate tabs for the services you offer. You may also show your previous projects in order for them to see your level of expertise and wide range of experience.

 

4. Keep your website updated with expert content related to your business.

 

Make the most out of your knowledge and experience in the industry by putting up blog posts and videos relating to your field of expertise. Writing and publishing attractive topics and videos about your projects and tips can drive traffic and potential customers to your site through Internet searches and social media shares. When potential clients see you as a credible service provider in roofing, plumbing, and HVAC services, they’re more likely to hire you.

 

5. Make sure your website utilizes search engine optimization (SEO) strategies.

 

Your published content and your industry experience aren’t the only things that will help attract clients. Another critical variable is your ranking on search engine results pages. Users rarely scroll down and flip pages on Google search results. They’ll usually click on the first few links that are shown.

 

In order for your website to come out as one of the top options when clients search online, you’ll have to use SEO strategies. Part of this is incorporating relevant keywords and quality back links. Which your lead generation marketing strategist can likewise help you with.

 

Regularly update your blog and video content in order to keep your website interesting to readers and potential customers. You have to aim for the first page of the results, with a higher spot on the list. When your website link is displayed as on the top, you’ll get better chances of being visited by potential leads.

 

Conclusion

 

Meet your clients where they are, which nowadays, is online. Don’t be daunted by all the technology that you have to muddle through. Lead generation marketing specialists can guide you through the whole process. And can help you succeed with getting strong leads that will boost your business.

Whether you want to gain a backlink or just more exposure as an author, guest posting is one of the best things you can do to help you gain both. Guest posting isn’t easy but it can be rewarding if it’s done right and you post on the right sites. If you’re hoping to get published on good websites that have good metrics like blogger outreach companies such as No BS Agency does, but you’re not sure how to succeed, this article will give you insight into how you can achieve this. Are you ready?

Power Tips For Guest Posting

⦁ Read Their Posting Guidelines

If you’re new to the concept of guest posting, you might not realize that most websites that accept guest posts generally have guidelines that need to be followed. Guest posting guidelines are important because they tell you what the website wants, what they require, and it also helps you to have a better chance of getting published. If you’re unsure about whether a site has guidelines, check the site or contact the website owner to see whether they can send them to you.

2) Pitch A Topic First

When guest posting, don’t just jump in and write an article to send to them based off the guidelines. It’s important to pitch a topic first and get the website to approve the topic to be written. Depending on how creative you are, you might find that the topic may be approved straight away, other times you might find the website doesn’t want the topic and will get you to suggest a few more. This helps to minimize the risk of an article being rejected before you actually get it approved overall.

3) Don’t Write About Yourself In The Article

What many businesses or brands do wrong, unless it’s a review article of their brand, is write a paragraph or two which promotes their business. Unless the website has given the green light on this, it’s important to avoid writing promotional content. Most websites don’t want to promote a business they haven’t used or know little about. The reason for this is because they don’t want to showcase a business to their audience and then get a bad reputation for recommending a business that may not be as good as what they say they are. Instead try to just write a generic, informative, and useful article that will subtly add your business backlink into the article.

4) Make Your Content Appealing

You can easily write a guest post, however, website’s know if you don’t put the effort into the creation of the post. This is where you need to make your content more appealing to the intended audience. But how? The easiest solution to this is to:

⦁ Add high quality and free to use images from places like ShutterStock, Pixabay or any other stock image website.
⦁ Add screenshots as needed to help make your post stand out and to get your point across.
⦁ Use different styling to help make your post easier to read and to also balance text and white space.
⦁ Use numbered subheadings to help show where each new section starts.

While these are small things, they can make a big difference to whether your post will be accepted on a high quality website.

5) Write For The Intended Audience

It’s important to remember you’re writing for an intended audience when publishing on good metric websites. Because of this it’s a good idea if you try to write with these in mind. Some things you can do to help you work towards this include:

⦁ Writing tips you think their audience might like to read about. Think whether they’re beginners, intermediates or professionals in their industry and work the content for this range.
⦁ Showcase key steps with screenshots to help make your post look more natural.
⦁ Use simple terms to help everyone understand your article. If you use hard to understand words you may find their audience will stop reading your article.

Remember you’re not just trying to get a guest post on a website, but you’re also trying to gain popularity with the website’s audience so they’ll click through to your website.

Conclusion

Posting on high quality websites isn’t easy. In fact, it’s one of the toughest things you can do when guest posting. These websites know their value when it comes to backlinking so it’s important to try to work a post for their needs for the best results. Are you looking to backlink on a great website?

To get high rankings we need to get strong links pointing to our website. But the question still exists on how to build links to the site that can positively influence the rankings? Link building is not like on-page SEO that can follow a list and get the pages optimized. The main objective while getting the links is that it needs to make difference in the rankings and those links need to make the website stronger. Here let us see what is link building and how to identify good and bad links and the effective and good link building techniques that can be started to use to acquire the backlinks.

Why is link important for any Website?

Important signals that influence rankings is Link building and is also known as Off-page SEO. There is a close relationship between links and rankings. The recent study revealed that websites ranking in top positions have more backlinks from unique domains.
Therefore to rank high in the search results you need to get many links from a number of different domains.
Difference between good and bad links!
Bad links will lead your website into trouble and Google penalizes the website that tries to improve rankings by link building so we can reduce this use effective and good link building techniques.

Different Effective and Good link Building Techniques

Bad backlink!

Links from the following sources are considered to be a toxic link:

  • Links from article directories are harmful since the article directory publish articles and it contains a lot of outgoing links.
  • Website directory links are also harmful to our website. The only use of website directories is to list websites without any quality content.
  • Paid links: If you had paid to add the link and once Google notices it then it will punish both websites.
  • Link exchanges: Massive link exchanges with other websites is against the Google guidelines.
  • Links from Web 2.0 websites: LInk packages that promises hundreds of links from web 2.0 properties are not healthy.

Good backlink

The good link is earned naturally when the website provides great content and when other websites want to let their users know it and then add a link pointing to your website. This is known as natural link building and is the best way to build the Google’s trust.This is the most important technique that used in effective and good link building techniques.

Difference between normal links and no follow links?

This effective and good link building techniques, By default, links are always followed links unless they have the nofollow attribute added to the link HTML code.
Google and other search engines are in a fight against the spammy links. For this reason, webmasters are given the opportunity to add external links without passing page rank value to other websites. This is accomplished by adding attribute “nofollow” to given link.

  • When a user clicks it, they will visit the target website but it will not pass any page rank or link juice from the website to the other.
  • Nofollow links do not help your Google rankings. We need links coming from highly trusted sites that do not carry nofollow tag.

Ways to build backlink to your website 

1.Begin and maintain an active blog

In effective and good link building techniques it is important to have an optimized website that helps to get incoming links from highly trusted websites. Keep in mind that the blog needs to be part of the domain or as a subdomain. Blogs on different domains do not help. To get links from blogging you need to have great content.Other webmasters link to your blog if it provides value to the visitors. There is a way to pass the link juice from the blog pages to the concerned product pages. Having active blog posts is not only needed you to need to promote your blog posts to get the attention of other webmasters.

2. Get the link from Manufacturers site

There is numerous way to get links from the manufacturers’ site.Visit the concerned websites and look if there is a section with links to the retailers. If there does not exists one ask them to get featured on their website. If there is a blog, ask to contribute an article. Or else if they have a showcase section, submit the entry.

3. Guest Posting – Websites that accept Guest Posts

  • Guests posting is one of the effective ways to get links from other websites. How does it work?
  • Find websites that are looking for guest writers.
  • Read the publishing guidelines of the concerned website
  • Draft a post that includes links to the website.

How do you find them?

1. Open Google and search for:” write for us”,” guest post”, guest blogger, the blog for us, contributor etc.
2. Keep a look at the competitors.
Analyze the links of competitors. One of the most efficient way to get an idea of how to get links is to use SEMRUSh.
When not to guest post to a website?
Before posting the articles make sure that the websites you found are good for guest posting.
Check whether the websites have good rankings in Google.
Look if they have the good amount of traffic.
Also, make sure that they have original content of their own.
Check when they have last updated and for the kinds of posts published. Notice the pattern of guest posting. If you noticed that they only publish guest posting then they are not good. Then go to SEMRUSH and type their domain and click search. SEMRUSH will give the valuable data regarding the type of website traffic received.

4. Guest Posting – Asking for Links

Websites that don’t mention that they accept guest posts don’t mean that they don’t. First of all study the website, find the names of the editors and send them an email, explaining how your post will benefit them. Also, give them an opportunity to guest post on your website.
Always link to the blog posts and not product pages.

Advanced Ways Of Healthy Link Building

 5. Link to other websites from your blog
While writing content for the blog, include the link to other websites or blogs.

6. Get Published on Media websites
There is a great benefit in getting publishes on media websites like Forbes, Huffpost, Inc, Entrepreneur and others than getting a backlink. Two ways exist to make this happen:

  • Contact the journalists through the email.
  • Get in contact with editors with the guest post idea.

7. Use HARO
It is a service that brings journalists and bloggers together. If you want the editors to pitch with your ideas use HARO and answer questions posted by journalists. Usually, journalists post questions about different topics and they want to get answers. But if you were able to answer the question and if your pitch is accepted then the journalist will publish the story with reference to your name and website.

8. Send products for review to influencers
It is best to add a link to the websites from the reviews. If we talk about the product, it is normal to let people know where they can buy it. Keep in mind that getting a few links in reviews will not raise any signals but getting 100’s of the link will create a problem.

9. Buy an established blog
This is not applicable for the small business owners but is a method that works. Flippa is the biggest marketplace to find blogs and websites for sale.

10. Link magnets
In Link magnet is a term used to describe the content that goes rival and attracts the links from other websites.
Trending Infographics: Infographics are the concepts used to present data in a different form than text or plain images.

For more

How To Improve Our Blog Traffic Best And Easy Methods

promote blog post

How To Improve Our Blog Traffic Best And Easy Methods-;Most of the blog writers are eagerly waiting to know the traffic in blog post.  But just imagine after publishing the content, if nobody reads it, after carefully working out each phrase. Your precious words are not read by anyone! This is enough for a writer to become demotivated from writing. Actually, the suggested solution is to make your content less and including styling the text so it’s easy to read and thus attract the readers and can hold their attention.

A study from 1997 showed that 79 percent of web users scan the content than reading. Just think the way you search for an information and, if you visit a web page and don’t find the right information then you may go back and look other web pages for the same. The web is a “lean forward and participates” medium. So let us check on how to engage the readers who reach your page, ie, is to make to stay on your pages and interact with your information.

Prepare the content fractiously.

Prepare the content fractiously

To become a successful web writer, you need to forget some things that you have learned in English class. First of all be aware that people who visit a web page scan it, they won’t read it completely. So accept the reality and work for it.

If you are dealing with a complex topic, break it into a series of posts. Since breaking the posts into smaller paragraphs makes your reader easier to digest the content and keep them coming back in search for more topics.

Always structure your paragraphs in inverted pyramid style. This means state your conclusion first, then support it with the following sentences. This will help the scanners to move from point to point and helps to make a decision whether to dive in deeper. If you have done this, then use the following techniques to make your content more reader-friendly

Wrap the line break

Here let us go through the easier ways to make the content more readable. A complex content can be made much more reader-friendly with a simple introduction and a lot of white space. In a single paragraph feature one idea and keep it short with three or four sentences. Also, try writing some paragraphs with one sentence.

Break the content by including subheadings

A strong headline is very important for the readers to check out in the first place. An impressive subheading will keep the readers engaged and to keep them moving through the rest of the content. The subheadings must be very informative. Web readers are very sharp, so don’t expand. You may lose your credibility if you expand it. After writing the subheadings, review them to understand whether the reader can understand.

Use bulleted lists

By including the bullets readers can scan the content very easily. It is also a good manner to present multiple points. Bullets provide a visual break for the reader, so it looks different from the rest of the text.

Include Captions

Studies reveal that image captions are a most-read copy on a page. Try to include a strong image with a deep caption. Deep captions may be two or three sentences long. It may be enough for a reader to get an idea about your whole article.

Cast suitable and accessible links

Internal links will keep people on your site and make them read your best material. External links demonstrate that you’ve researched the topic and want to highlight the other experts. Good content expands your reader’s understanding and adds value. Another advantage of internal links is they make it less frustrating.

Focus on the content strategically

It’s best to make the important concepts in bold. It will be easy for your readers to scan and pick out important information at a glance. Also, keep in mind to highlight key points so the scanner can quickly pick them out.

Tackle with the numbers

Numbers have the power to capture the attention and to keep the reader oriented. Numbers make a post more attractive and inviting. Your post can also be made more compelling by numbering your main points. Just try it out.

Does your formatting turns scanners into readers

If you have included the subheadings, numbers, bulleted lists, and other formatting styles to focus the key elements of your post, read through it again to check its worthiness. Make sure that you pulled out the interesting and relevant words.

Also, tell your favorite techniques for getting readers to lean on your content. Let’s have a discussion on it in the comments.

 

A Simple Definition Of Content Audit And It’s Purpose

Content is the king of SEO. So it is important to keep quality contents and remove unwanted or low-quality contents. For this, we do the content audit. By using some performance metrics we can analyze the content and from that, we can understand which to keep, which to remove and improve. The purpose of a content audit is to improve the domain quality, trust and other ranking things on the site. Here we explain how to do content audit.

how to do content audit

How To Do Content Audit

The content audit is not a simple thing. If it is not done properly it will affect your site. The content is analyzed by using different metrics. We must have the inventory data and depend upon it we do actions.

It has three phases:

1)    Inventory And Audit

2)    Analysis And Recommendations

3)    Summary And Reporting

 1)   Inventory And Audit

inventory content audit

The inventory of contents begins with crawling of the site. The difference between the technical audit and content audit is, in technical audit crawls are mattered with crawlable content and in the content, audit crawls are concerned with indexable content. URLs are the unique identity of websites. Some URLs contain important contents and worth the entire application. But to get the effect of the URLs it may take one or two years. So in such cases, the process given below will help.

Step 1: Crawl All Indexable URLs

Website crawl can be done by Screaming Frog crawler. Also collect URLs from Google webmaster tools, XML sitemaps, Google Analytics, the internal database of the e-commerce website and these URLs can be crawled in the crawler. Add these URLs to your main URLs and obtain a complete list of indexable URLs. But there are some URLs that are not actually indexable. So exclude them. You can avoid URLs like

  • Error 4XX and Error 5XX
  • Robots.txt and blocked URLs
  • CSS file, JavaScript files, SWF files
  • Images and redirecting URLs which have canonicalize to other URL
Crawling New Technologies
  • Crawling of large websites
  • Crawl only the indexable content. No need to crawl all URLs of the site.
  • Divide the site into crawlable parts
  • If the site is too large you can crawl single directory at a time.
  • Machine Upgrade

To hold data during the crawl time you need more RAM. So install additional RAM on your computer for this. It will improve performance.

  • Change to proper URL

In WordPress like sites, the URL structure may be like numbers. This is not good. So always add your keyword in URL and it must be simple and meaningful one. If the URLs contain numbers and not a meaningful one then redirect them to correct URLs.

  • Adapt your tools

To get more from the crawler screaming frog provides speed adjustments, query strings, search depth etc. To avoid hanging and data loss leave some GB to the spider.

  • Use Other Tools

At the time of the content audit, there is a lot of bandwidth waste. This may due to the crawling of the entire website and it may contain an indexable URLs. There are some other tools too like Deep-crawl and Botify.

  • Dynamic Mobile site crawling

In the mobile setup, there are two codes one for mobile and other for desktop. But for both these version, only one URL is there. Depending on the type of device the URL may vary. By using JavaScript frames works it affect the speed in the mobile version.

Step 2: Choose additional metrics

Crawlers will give URLs, metrics, titles, meta tags, word count and descriptions. You also get information about internal and external links, traffic etc. and by these, you can make an informed data during analysis of content audit. URL profiler world well with screaming frog and URL profiler is the best for it.

2)   Analysis And Recommendations

content analysis

In a large organization, it’s tempting to have a junior SEO do all of the data-gathering up to this point. We find it useful to perform the crawl our-self, as the process can be highly informative.

Let’s check how to do Analysis.

Step 3: Put the data on the dashboard

Do the work details in Excel and upload it to Google sheets later. Because while using Google sheets you may face performance issues. The dashboard creation is easy just add action column and details column in the spreadsheet. The action column must have three options like leave as-is, remove and improve. In the detail, column adds instructions for implementation.

Step 4: Do the work depending on the content audit dashboard

Now you have all the data and you may work differently from others. Some content related issues may cause algorithmic filter look for these issues and start with it. This may cause penalty issues. For big websites, it is better to do content audit periodically.

3)  Summary and Reporting

content audit summary

The content audit is very useful. The report should contain all details and recommendations.The clients are going to find the greater benefit in our final content audit report, which include high level overview of our recommendations.

 Step 5: Report Writing

The report should contain finding, recommendation and next steps from the audit, and should start with an executive summary.

 

Content Marketing Trends 
content marketing trends 2017

Content marketing trends are changing rapidly over time with the change in the way user is interacting on the web and the way search engines are changing the algorithms. This is helping the brands to get maximum exposure in the search engine results.

By staying on par with the latest content marketing trends will help you to tweak the content marketing strategy regularly and let you keep a close eye on what your competitors are doing to get huge traffic and sales to the business.

Five best content marketing trends of 2017 that you need to think about include:

Bots will soon replace the writers


bot replacing the writer

With the evolving of digital world, we are finding various means that let us to do all the works for us quickly. This is wonderful news for the brands, but a little sad news for the writers.

The Robot algorithms are giving informative information to the audience about the simple topics. For instance, audience are able to get quick information about the climatic conditions and temperature of a specific place or city briskly. Probably, the content writers who write basic articles will have less work in the near future. This is helping the brands to save a huge amount of money on promoting their products and services through content marketing.

The industry experts believe that the algorithms get more advanced and would be able to deliver even the complex content down the line. However, we are not sure that the content generated by the robots will be of same quality as developed by the expert and accomplished bloggers in that particular niche. The brands are more excited about the outcome of using the algorithms and generating the content rather than its uniqueness.

Content is portrayed in a visual format


Picture will be incorporated in the content. The infographics are used to portray the content in a visual format. Undoubtedly, the multimedia tweets would get more re-tweets over the tweets that are filled with text. Moreover, every blog post that is published in the recent times will certainly have pictures to engage the audience.
The demand for pictures would grow at a rapid pace. You can find more content in a visual format including infographics, gif, videos, and pictures. This content is easy for the readers to go through and understand over reading the content. Undeniably, this content is pretty straightforward and engaging for the readers.

Rise in interactive content


interactive content

A content marketing strategy is said to be successful only when the content is engaging and when the business get qualified leads through the blog posts. The best way to engage the audience on your blog post is to craft interactive content.

Many brands are coming with new ways to interact with the customers. Few of the ways that are embraced by the advertisers to interact include conducting polls, surveys, maps and through social media.

 

Consider the Buzz feed quizzes that you find on Facebook


No one will care to share the quiz which tells whether their friends are snow white or about their eyeliner style. You can take the quizzes to share about your personality with your friends on Facebook. Few of your friends may share the result of the quiz you have attempted. Basically, buzz feed quizzes have become a buzzword of Facebook in the recent times. The online visits, shares and ad revenue it generates will raise your eyebrows.

Undoubtedly, the success rate of interactive content is very high. People will participate in the quizzes to express their opinion about the topics on social media. It is the sheer responsibility of the advertisers to come up with the ways to interact with the audience to improve shares and re-shares of the content. This gives maximum brand exposure, traffic and sales for your business.

User will aggregate informative content


sharing posts

Basically, the user on social media gets more information through shares from their friends rather from the brands.
In the recent times, Facebook has released a new algorithm news feed which will showcase the content shared by the friends and acquaintances on the timeline. When it is shared by any of your friends, maximum exposure can be acquired.

There are many content aggregation tools, especially the most famous one that is developed by Twitter, i.e., Project Lightning will let you to aggregate videos, images, hash tags and other information and create a trending story.
The publishers have to create a unique piece of multimedia content to make their content appear in the aggregate content to let their voice heard by millions of audience globally.

Social media offers innumerable options


social media

Social media is offering umpteen ways for the businesses to circulate their content to the target audience in every nook and cranny of the world. To get noticed by the potential audience briskly, the instant articles that are published by the businesses on Facebook are posted on Newsfeed.

Soon, the Search engine Giant, Google will release an instant article format for the mobile users to let the brands gain maximum visibility even from the users using mobiles.

 

You need to incorporate these techniques in your content marketing strategy to boost the brand image in the virtual world. Unarguably, you cannot expect a sea of traffic to visit your website after publishing an instant article. You need to wait until your content goes viral and the audience interact with your content.

Day by day the content marketing trends are getting complicated with the increase in the positive results it is reaping for the businesses. It is crucial for the business to come up with latest content marketing trends to reach the target audience globally. However, it is important for you to make changes to the content marketing strategies as per the trend to strengthen your brand in the internet world.

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Best Content Marketing Strategies 2017

best content marketing strategies 2017

Be it you already have a content marketing strategy in place or want to create a new strategy. You would need to revamp the existing strategy to accomplish the current goal of your business for the year 2017.

The reason behind this is that there is a huge competition to content marketing strategy compared to the last year. In fact, a survey has found that many B2B marketers have developed more content this year over the preceding year.

To give a tough competition to your rivals, you need to have a powerful content marketing plan. This helps you gain traffic and sales for your business. Many businesses that are in the nascent stage could not come up unique with ideas to plan a perfect content marketing plan. However, if you need any blooming ideas, then keep reading this article.

You can get a marketing plan for the year, in a matter of few minutes using the free generator.

In this post, you would learn the importance of content marketing plan for the business. Also the steps you need to follow to create the best marketing strategy that fits in your business goals.

Role of Content Marketing for Businesses

Content marketing will motivate the users to know about a business products and its services and compel them to take a desired actions. In addition, the website with fresh and informative content will let you gain a sea of traffic and conversions for your business. Imagine of developing a blog post by incorporating a link to free e-book or to download the tool developed by your company will generate huge traffic and sales for your business over time.

content marketing for business

The quality traffic and conversions generated after reading your content will give you the confidence to explore other marketing strategies to generate huge revenue including advertising on social media, sponsored content and distributed content. The best thing is that, the informative content created will educate the new customers about your products and services and let them evoke you, when in need of your products/services down the line beside helping you gain leads.

Now, it is time for you to get acquainted with the steps involved in creating a solid content marketing plan.
Here are the seven steps that you need to embrace to create a perfect content marketing strategy that meets your business goals.

Have a Goal in Place

You should have a clear cut idea of why you are developing a content marketing plan and the purpose of developing content. Unarguably, having a goal in place will let you make most of the content marketing plan that you have created in this year.

Do thorough Research on the buyer’s personal

When you are developing a content marketing plan, you should know whom you are targeting. This helps you create a successful plan that strikes the right chord and let you achieve your sales target. It is critical to know the buyer’s persona without which your plan would go futile. More importantly, knowing the target audience is important when you creating a marketing plan newly. By knowing the audience, you would create the content that they are looking for and love to read.

Know Your Audience & Add Best Value in Your Contents

Give Value for your Listeners and Viewers. If you can add good value in your contents, you will become an authorized person for your audience.

Be it you are a new or expert marketer, your perspective would differ. No matter whether you want to target the current set of audience to improve your customer base or want to target on a new set of audience, it totally depends on your business goals. However, you would need to know the interests of your target audience every year by doing a thorough marketing research to improve the base.

Do Content Audit

content audit

Many companies have their own blogs and keep posting about the latest news about their business, product launches and other information about the products in it. But, if you want to try promoting your business creating other piece of contents, then you need to figure out the right one. For instance, if you are continuously posting blog articles on your blog, then you can create an eBook adding all the articles that you created in the year and give it as a guide to the target audience. There are different types of contents you can create to create awareness about your brand.

If you already have a content marketing plan in place, then it is time for you to track its performance and check whether or not your efforts have turned fruitful. After analyzing your performance, you need to set a new goal for the following years to accomplish them.

Pick the best Content Management System

You need to have a perfect CMS where you can manage the content. Few of the integral tasks of content management include creating content, publish and tracking its analytics.

If you are an existing hubspot customer or a new customer who is looking for the best CMS for the organization where you can plan, create, publish and guage the results, then without a second though, you need to buy Hubspot software. There are other CMS available in the market. Few of the popular ones include WordPress and CoSchedule.

Come up with new and unique content ideas

You need to come up with the new content ideas to tell about your products to the customers. Few of the tools that lend hands to get new ideas include

HubSpot’s Website Grader: This is the best tool that let you know the place where you are standing in marketing. From blogging to promoting on social media, this tool thoroughly analyze all your marketing efforts and prepare a detailed report that helps you to find out the weak areas in your marketing plan and focus on those areas to improvise the plan. This tool gives you powerful content ideas which makes your website more SEO friendly.

website grader

What To Write: This tool will give fresh content ideas which you can use to create a blog post that is informative and can pull the audience to your site. There are a few questions that are probed by this tool which let you to brainstorm and come up with new ideas. More importantly, after answering the queries, it gives you a series of blog post ideas which you can use to create a solid content marketing plan.

HubSpot’s Blog Topic Generator: You can get the blog post ideas for the whole year using this tool. In this tool, you need to enter the topics or keywords about the topic that you would like to project. Then this tool does the needy for you.

Feedly: This RSS feed helps you to stay on par with the digital marketing trends and come up with new content ideas which you can use to create blog posts.

Buzzsumo: You can get the solid content ideas using this tool. The best part of this tool is that, it gives ideas about whether the content you would like to prepare has good scope and is popular on social media or not. This informative will let you decide on what type of content you need to write to attract the audience.

Content Forest: This has two tools including KeywordKiwi and ContentIdeator. These tools help you to find out the blog posts of your competitors that have gained a huge traffic and keywords to be used in the content and get content ideas under one umbrella.

Blog Post Headline Analyzer: This headline analyzer help you to create catchy headlines. When you put the headline created by you in this tool, it find give valuable feedback on the headline length, words you choose, grammer and the search volume of the keyword embedded in the title. You can put your headlines in this analyzer to check how strong the headline is. Also, you can make changes to the headlines to make it powerful.

Content Marketing Tips

Find the contents you need to create and publish: There are umpteen options that are available for you to create different types of contents. Few of the piece of contents that are created by many marketers to boost brand reputation, improve traffic and sales. These contents are published by considering the content marketing tips.

Blog postsblog post

If creating blog post is a part of your marketing strategy, then keep posting fresh content that attracts new customers to your business. Undeniably, blogs are the best way to get new leads. The posts that you create should be worth reading and sharing on social media. It is highly recommended to create the blog posts of around 1000 to 2000 words, but you need to experiment posting short and lengthy articles time to time and check the responses.There are many templates avilabale in online to write curation, listicles and newsjacking posts.

 

Ebooks    ebook

When the customer land on your site and go through the content would get motivated to download the ebook where they can read and know more about your products. E-books are the best way to get potential customers. Ideally, these ebooks are a small version of books that are rarely published over ebooks. But will grab the attention of many visitors to your website. Ebooks are the integral part of inbound marketing process. Once they read the blog post, to know more information about your business, they would provide the contact details to download the ebook. More importantly, the sales team will have the contact details to get in touch with the prospective customers. There are many templates available in online to start writing ebooks.

Templates

While writing a piece of content whether it is a blog post or an ebook, you need to have a template in place which lets you to present the content in a structured way. This engage the customers until the last point in the ebook or blog post. The beautifully projected content will enlighten the customer and generate leads for your business. The content that is posted by you would be regularly read by the customers.

Infographics

Undeniably, a picture speaks louder than words. Infographics are the best way to portray content in a graphical format. This is perfect piece of content, if you would like to share ample content with the audience. This clearly portrays what you want to convey and make the audience understand it with ease.

use best infographics suitable for content marketing

There are many infogrpahics templates which can use to create an infographics with the available data in a few hours.

Videos

Videos are the powerful way to promote your products and services. Today, in the busy life, peoples prefer to watch videos instead of reading contents. These can be shared on social media platforms to read wider audience. To create a quality and enriching video, you need more resources and time. With the increase in demand for visual marketing, it is crucial to create videos that tells about your brand story.

Podcasts

Podcast is one of the best ways to reach the audience in every nook and cranny of the world. If the audience do not have enough time to read content, they can download the podcast and listen. The people who are listening to podcast are increasing at a rapid pace. In the year 2016, it was found that over 57 million people have listened to podcasts every month. If you have the conversation of thought leaders or industry experts, then posting those interviews will motivate the customers. They can download those posts and listen to them whenever they find time. This is another content format that is worth experimenting.

podcast

After creating the content, it is time for you to publish them on blogs, social media, and other platforms. Also, you can post the content on various niche sites. You can also re-purpose the content or create a fresh article and post them on your social media pages.

Post and manage various content formats

The content marketing plan should not just be about creating content, but should be about how you are promoting. There are a few people who post less and promote more. This is the mantra followed by expert marketers. To post the content regularly, you first need to create an editorial calendar. Based on this calendar, you need to create different contents and post them on websites or other platforms. In addition, you also need to create social media calendar to promote and manage content. You need to keep posting the fresh content that is according to the trend rather than posting other topics. Your editorial calendar will help you create contents regularly and generate a huge traffic.

Many people start to post marketing content on important occasions to drive quality traffic to the website. But instead of focusing on special days, you need to focus on every week to post unique content. If you believe that the content published about a particular niche during niche holidays. Then you need to post content related to it and share on social media. You need to consider the holidays while creating an editorial calendar.

Following these steps help you create a perfect marketing plan. But you need to use your creativity and spend time to make your strategy a big success. From creating a solid content marketing plan to finding the best CMS tools, it would be a piece of cake for you.

If you are able to get awesome ideas on Best Content Marketing Strategies 2017, feel free to share the post with your social media friends. You can share your valuable comments and opinion about this post.

 

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