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Content Marketing Trends 
content marketing trends 2017

Content marketing trends are changing rapidly over time with the change in the way user is interacting on the web and the way search engines are changing the algorithms. This is helping the brands to get maximum exposure in the search engine results.

By staying on par with the latest content marketing trends will help you to tweak the content marketing strategy regularly and let you keep a close eye on what your competitors are doing to get huge traffic and sales to the business.

Five best content marketing trends of 2017 that you need to think about include:

Bots will soon replace the writers


bot replacing the writer

With the evolving of digital world, we are finding various means that let us to do all the works for us quickly. This is wonderful news for the brands, but a little sad news for the writers.

The Robot algorithms are giving informative information to the audience about the simple topics. For instance, audience are able to get quick information about the climatic conditions and temperature of a specific place or city briskly. Probably, the content writers who write basic articles will have less work in the near future. This is helping the brands to save a huge amount of money on promoting their products and services through content marketing.

The industry experts believe that the algorithms get more advanced and would be able to deliver even the complex content down the line. However, we are not sure that the content generated by the robots will be of same quality as developed by the expert and accomplished bloggers in that particular niche. The brands are more excited about the outcome of using the algorithms and generating the content rather than its uniqueness.

Content is portrayed in a visual format


Picture will be incorporated in the content. The infographics are used to portray the content in a visual format. Undoubtedly, the multimedia tweets would get more re-tweets over the tweets that are filled with text. Moreover, every blog post that is published in the recent times will certainly have pictures to engage the audience.
The demand for pictures would grow at a rapid pace. You can find more content in a visual format including infographics, gif, videos, and pictures. This content is easy for the readers to go through and understand over reading the content. Undeniably, this content is pretty straightforward and engaging for the readers.

Rise in interactive content


interactive content

A content marketing strategy is said to be successful only when the content is engaging and when the business get qualified leads through the blog posts. The best way to engage the audience on your blog post is to craft interactive content.

Many brands are coming with new ways to interact with the customers. Few of the ways that are embraced by the advertisers to interact include conducting polls, surveys, maps and through social media.

 

Consider the Buzz feed quizzes that you find on Facebook


No one will care to share the quiz which tells whether their friends are snow white or about their eyeliner style. You can take the quizzes to share about your personality with your friends on Facebook. Few of your friends may share the result of the quiz you have attempted. Basically, buzz feed quizzes have become a buzzword of Facebook in the recent times. The online visits, shares and ad revenue it generates will raise your eyebrows.

Undoubtedly, the success rate of interactive content is very high. People will participate in the quizzes to express their opinion about the topics on social media. It is the sheer responsibility of the advertisers to come up with the ways to interact with the audience to improve shares and re-shares of the content. This gives maximum brand exposure, traffic and sales for your business.

User will aggregate informative content


sharing posts

Basically, the user on social media gets more information through shares from their friends rather from the brands.
In the recent times, Facebook has released a new algorithm news feed which will showcase the content shared by the friends and acquaintances on the timeline. When it is shared by any of your friends, maximum exposure can be acquired.

There are many content aggregation tools, especially the most famous one that is developed by Twitter, i.e., Project Lightning will let you to aggregate videos, images, hash tags and other information and create a trending story.
The publishers have to create a unique piece of multimedia content to make their content appear in the aggregate content to let their voice heard by millions of audience globally.

Social media offers innumerable options


social media

Social media is offering umpteen ways for the businesses to circulate their content to the target audience in every nook and cranny of the world. To get noticed by the potential audience briskly, the instant articles that are published by the businesses on Facebook are posted on Newsfeed.

Soon, the Search engine Giant, Google will release an instant article format for the mobile users to let the brands gain maximum visibility even from the users using mobiles.

 

You need to incorporate these techniques in your content marketing strategy to boost the brand image in the virtual world. Unarguably, you cannot expect a sea of traffic to visit your website after publishing an instant article. You need to wait until your content goes viral and the audience interact with your content.

Day by day the content marketing trends are getting complicated with the increase in the positive results it is reaping for the businesses. It is crucial for the business to come up with latest content marketing trends to reach the target audience globally. However, it is important for you to make changes to the content marketing strategies as per the trend to strengthen your brand in the internet world.

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Best Content Marketing Strategies 2017

best content marketing strategies 2017

Be it you already have a content marketing strategy in place or want to create a new strategy. You would need to revamp the existing strategy to accomplish the current goal of your business for the year 2017.

The reason behind this is that there is a huge competition to content marketing strategy compared to the last year. In fact, a survey has found that many B2B marketers have developed more content this year over the preceding year.

To give a tough competition to your rivals, you need to have a powerful content marketing plan. This helps you gain traffic and sales for your business. Many businesses that are in the nascent stage could not come up unique with ideas to plan a perfect content marketing plan. However, if you need any blooming ideas, then keep reading this article.

You can get a marketing plan for the year, in a matter of few minutes using the free generator.

In this post, you would learn the importance of content marketing plan for the business. Also the steps you need to follow to create the best marketing strategy that fits in your business goals.

Role of Content Marketing for Businesses

Content marketing will motivate the users to know about a business products and its services and compel them to take a desired actions. In addition, the website with fresh and informative content will let you gain a sea of traffic and conversions for your business. Imagine of developing a blog post by incorporating a link to free e-book or to download the tool developed by your company will generate huge traffic and sales for your business over time.

content marketing for business

The quality traffic and conversions generated after reading your content will give you the confidence to explore other marketing strategies to generate huge revenue including advertising on social media, sponsored content and distributed content. The best thing is that, the informative content created will educate the new customers about your products and services and let them evoke you, when in need of your products/services down the line beside helping you gain leads.

Now, it is time for you to get acquainted with the steps involved in creating a solid content marketing plan.
Here are the seven steps that you need to embrace to create a perfect content marketing strategy that meets your business goals.

Have a Goal in Place

You should have a clear cut idea of why you are developing a content marketing plan and the purpose of developing content. Unarguably, having a goal in place will let you make most of the content marketing plan that you have created in this year.

Do thorough Research on the buyer’s personal

When you are developing a content marketing plan, you should know whom you are targeting. This helps you create a successful plan that strikes the right chord and let you achieve your sales target. It is critical to know the buyer’s persona without which your plan would go futile. More importantly, knowing the target audience is important when you creating a marketing plan newly. By knowing the audience, you would create the content that they are looking for and love to read.

Know Your Audience & Add Best Value in Your Contents

Give Value for your Listeners and Viewers. If you can add good value in your contents, you will become an authorized person for your audience.

Be it you are a new or expert marketer, your perspective would differ. No matter whether you want to target the current set of audience to improve your customer base or want to target on a new set of audience, it totally depends on your business goals. However, you would need to know the interests of your target audience every year by doing a thorough marketing research to improve the base.

Do Content Audit

content audit

Many companies have their own blogs and keep posting about the latest news about their business, product launches and other information about the products in it. But, if you want to try promoting your business creating other piece of contents, then you need to figure out the right one. For instance, if you are continuously posting blog articles on your blog, then you can create an eBook adding all the articles that you created in the year and give it as a guide to the target audience. There are different types of contents you can create to create awareness about your brand.

If you already have a content marketing plan in place, then it is time for you to track its performance and check whether or not your efforts have turned fruitful. After analyzing your performance, you need to set a new goal for the following years to accomplish them.

Pick the best Content Management System

You need to have a perfect CMS where you can manage the content. Few of the integral tasks of content management include creating content, publish and tracking its analytics.

If you are an existing hubspot customer or a new customer who is looking for the best CMS for the organization where you can plan, create, publish and guage the results, then without a second though, you need to buy Hubspot software. There are other CMS available in the market. Few of the popular ones include WordPress and CoSchedule.

Come up with new and unique content ideas

You need to come up with the new content ideas to tell about your products to the customers. Few of the tools that lend hands to get new ideas include

HubSpot’s Website Grader: This is the best tool that let you know the place where you are standing in marketing. From blogging to promoting on social media, this tool thoroughly analyze all your marketing efforts and prepare a detailed report that helps you to find out the weak areas in your marketing plan and focus on those areas to improvise the plan. This tool gives you powerful content ideas which makes your website more SEO friendly.

website grader

What To Write: This tool will give fresh content ideas which you can use to create a blog post that is informative and can pull the audience to your site. There are a few questions that are probed by this tool which let you to brainstorm and come up with new ideas. More importantly, after answering the queries, it gives you a series of blog post ideas which you can use to create a solid content marketing plan.

HubSpot’s Blog Topic Generator: You can get the blog post ideas for the whole year using this tool. In this tool, you need to enter the topics or keywords about the topic that you would like to project. Then this tool does the needy for you.

Feedly: This RSS feed helps you to stay on par with the digital marketing trends and come up with new content ideas which you can use to create blog posts.

Buzzsumo: You can get the solid content ideas using this tool. The best part of this tool is that, it gives ideas about whether the content you would like to prepare has good scope and is popular on social media or not. This informative will let you decide on what type of content you need to write to attract the audience.

Content Forest: This has two tools including KeywordKiwi and ContentIdeator. These tools help you to find out the blog posts of your competitors that have gained a huge traffic and keywords to be used in the content and get content ideas under one umbrella.

Blog Post Headline Analyzer: This headline analyzer help you to create catchy headlines. When you put the headline created by you in this tool, it find give valuable feedback on the headline length, words you choose, grammer and the search volume of the keyword embedded in the title. You can put your headlines in this analyzer to check how strong the headline is. Also, you can make changes to the headlines to make it powerful.

Content Marketing Tips

Find the contents you need to create and publish: There are umpteen options that are available for you to create different types of contents. Few of the piece of contents that are created by many marketers to boost brand reputation, improve traffic and sales. These contents are published by considering the content marketing tips.

Blog postsblog post

If creating blog post is a part of your marketing strategy, then keep posting fresh content that attracts new customers to your business. Undeniably, blogs are the best way to get new leads. The posts that you create should be worth reading and sharing on social media. It is highly recommended to create the blog posts of around 1000 to 2000 words, but you need to experiment posting short and lengthy articles time to time and check the responses.There are many templates avilabale in online to write curation, listicles and newsjacking posts.

 

Ebooks    ebook

When the customer land on your site and go through the content would get motivated to download the ebook where they can read and know more about your products. E-books are the best way to get potential customers. Ideally, these ebooks are a small version of books that are rarely published over ebooks. But will grab the attention of many visitors to your website. Ebooks are the integral part of inbound marketing process. Once they read the blog post, to know more information about your business, they would provide the contact details to download the ebook. More importantly, the sales team will have the contact details to get in touch with the prospective customers. There are many templates available in online to start writing ebooks.

Templates

While writing a piece of content whether it is a blog post or an ebook, you need to have a template in place which lets you to present the content in a structured way. This engage the customers until the last point in the ebook or blog post. The beautifully projected content will enlighten the customer and generate leads for your business. The content that is posted by you would be regularly read by the customers.

Infographics

Undeniably, a picture speaks louder than words. Infographics are the best way to portray content in a graphical format. This is perfect piece of content, if you would like to share ample content with the audience. This clearly portrays what you want to convey and make the audience understand it with ease.

use best infographics suitable for content marketing

There are many infogrpahics templates which can use to create an infographics with the available data in a few hours.

Videos

Videos are the powerful way to promote your products and services. Today, in the busy life, peoples prefer to watch videos instead of reading contents. These can be shared on social media platforms to read wider audience. To create a quality and enriching video, you need more resources and time. With the increase in demand for visual marketing, it is crucial to create videos that tells about your brand story.

Podcasts

Podcast is one of the best ways to reach the audience in every nook and cranny of the world. If the audience do not have enough time to read content, they can download the podcast and listen. The people who are listening to podcast are increasing at a rapid pace. In the year 2016, it was found that over 57 million people have listened to podcasts every month. If you have the conversation of thought leaders or industry experts, then posting those interviews will motivate the customers. They can download those posts and listen to them whenever they find time. This is another content format that is worth experimenting.

podcast

After creating the content, it is time for you to publish them on blogs, social media, and other platforms. Also, you can post the content on various niche sites. You can also re-purpose the content or create a fresh article and post them on your social media pages.

Post and manage various content formats

The content marketing plan should not just be about creating content, but should be about how you are promoting. There are a few people who post less and promote more. This is the mantra followed by expert marketers. To post the content regularly, you first need to create an editorial calendar. Based on this calendar, you need to create different contents and post them on websites or other platforms. In addition, you also need to create social media calendar to promote and manage content. You need to keep posting the fresh content that is according to the trend rather than posting other topics. Your editorial calendar will help you create contents regularly and generate a huge traffic.

Many people start to post marketing content on important occasions to drive quality traffic to the website. But instead of focusing on special days, you need to focus on every week to post unique content. If you believe that the content published about a particular niche during niche holidays. Then you need to post content related to it and share on social media. You need to consider the holidays while creating an editorial calendar.

Following these steps help you create a perfect marketing plan. But you need to use your creativity and spend time to make your strategy a big success. From creating a solid content marketing plan to finding the best CMS tools, it would be a piece of cake for you.

If you are able to get awesome ideas on Best Content Marketing Strategies 2017, feel free to share the post with your social media friends. You can share your valuable comments and opinion about this post.

 

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Could you characterize what precisely is “High-Quality Content”? All things considered, it can’t be clarified plainly as there are such a large number of methods for composing content and every visitor likes to read different types of content- some like descriptive and some like to read only the highlight points.

Creating quality content that is tempting to the audience out there is the most critical variable in making your website stand out like hot chicks! Considering that there are so many bloggers taking part on the web, it can be a quite a challenge crafting content that has the top notch substance, to the point that’s noteworthy as well as feed the visitor’s needs. Obviously, blogging nowadays is not all that simple and you need to surpass such a large number of obstacles to get on top.

killer content creation tips

Secrets to Creating Killer Content – Content Creation Tips

So here I give you certain insider facts that are not privileged insights but rather hot tips that can make your content and SEO strategy better than average and emerge from the group.

1. Charming Blog Headlines

This is the one that catches a visitor’s eye when he’s going through Google’s search results. Since this is where he is going to begin judging what’s on your site, the headline should interest the visitor, so he clicks on to your site.

Regardless of whether the nature of the content is extraordinary and upgraded to the best, all endeavors go futile if the user is not going to click onto your site/blog.

Other than containing a fascinating feature, it ought to appear rare and if possible, even weird and negative. You can have a go at utilizing numbers, power words (or adjectives) like “important”, “unbelievable”, “fantastic” and trigger words like “what”, “why”, “how” and “when”.

Invite the visitor with a promise and deliver your content based on that promise.

2. An Interesting First Paragraph

Now the visitor has seen that great headline and has clicked into your site. He has begun reading the principal section, the first paragraph.

What he needs there is something that conveys the promise made by that dazzling headline. A few bloggers do the strategy of making astonishing headlines and after that compose a content that is absolutely boring and dull.

The result? It’s an immediate press of the “Back” or “Close” button on the user’s browser. One out of ten individuals look down through an online blog entirely and read the whole article.

After the headline, your duty has increased more. You have to snare the visitor who’s trying to run away from your site with a powerful content that describes in a simple and brief way, what you will be discussing in the coming paragraphs of your blog. This section of your blog is where the visitor figures out if reading this entire content is worth his time and attention and you can’t afford to lose it with boring sentences.

3. Express What You Know Best

Obviously, the matter in your blog ought to be enlightening and fill in the blanks of the user. It should give knowledge into some new regions in the niche which you are blogging/selling on.

It’s best to compose on what you have solid knowledge about. If by chance, which is highly likely, you are composing something new or something that is not your specialty, do an intensive and broad examination on the subject before you write the content.

4. Pass on something special like a story

A story-line always interacts with a reader. Attempt to make a few stories that match with your content in some or the other way. This can catch the user’s psyche and if he or she has gotten some experience like the one in your story, he is intrigued to go further and read more.

5. Pick a Target Audience

Despite the fact that positioning higher on Google is important, it is much more critical that individuals who click on to your site like you and trust you. When they believe you, they will hear whatever you say and take what you bring to the table for them.

Making trust in a vast crowd is not all that simple and I agree it’s a Herculean task. But be sure to particularly address and speak out to each one of the guests who is searching for what you are blogging about or those individuals who are now in the same field as you are in.

Devote all your efforts to offer them the answers to their questions in a proficient and conversational style. It is best to keep 10 out of 100 guests connected with you as opposed to making a decent attempt to get a 100 out of the billion individuals on the planet to go through your site.

6. Create content that is shareable

After you have figured the group of people that ought to visit your site, you have to figure out how to make content that is convincing and sufficiently enticing to make individuals share that on online networking platforms like Facebook and Twitter.

Research on existing content online that has been shared significantly on online networking and take notes on the quality points the content has got to offer and makes it shareable.

On that note, construct something new based upon your insight and as your individual writing style.

7. Add links to other powerful websites from your content

Backing your content with links from high-power sites (like Wikipedia) enhances your reader’s trust in your website. Give credits to an influence blog or website that has given you thoughts to create content for your site.

Connecting to such authority websites increases your Page Authority significantly and you are giving your visitors all the right reasons to stay associated with your blog.

8. Your content must compel them to make a move or take a step they haven’t done before

In spite of your content being of shareable worth, it ought to be one that initiates some sort of activity from the reader.

A content that challenges the reader to explore a new territory or do something that’s different makes your content an actionable one.

9. Have an incredible website design

Since individuals skim a content whatsoever, an awesome content should be presented with great design. The use of pictures which gets the user in touch with any of his feelings or by arousing his interest can expand the engagement rate for your article rendering it a converting piece.

10. Attempt to make Timeless Content

An immortal or timeless content, basically, is one which is intriguing and is significant for a long stretch of time. If your content is ceaselessly new and applicable, odds are that the content will get more linked and voted for popularity. So try and create content that’s immortal and evergreen.

Do you like this blog post about Content Creation Tips?.  If yes, please feel free to share your ideas. Hope this post give some impulse for easy content creation for your marketing purpose.

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