Latest Trends In SEO-2017
In the world of SEO’s, trends and features are not constant its updated time by time. Even the most expert SEOs miss out some of the updates done by google. Basically there is no rest for SEOs who want shine in this field. To get ranked high you need to know about the latest trends in SEO. In this article i like to share some of the latest trends in seo-2017.
Accelerated Mobile Pages
Accelerated Mobile Pages is abbreviated as AMP. It was introduced by google in-order to increase the loading speed of pages in the mobile. Its the lighter and simple version of our basic HTML. AMP comprises of : AMP HTML, AMP JS, and Google AMP Cache
- AMP HTML- Standard HTML with web components
- AMP JS library- Manages resource loading.
- Google AMP Cache- Serve and validate AMP Pages.
Voice Search has become one of the most important latest trend in seo-2017. Latest study states that there a great increase in the number of voice search users. Main reason for this is the Speech recognition error rate has decreased from 25 percent to 8 percent. Voice searches are more like spoken word, make sure you understand the searchers intent and market to that.
Hypertext Transport Protocol Security (HTTPS) sites protect a site through authentication and encryption. When it’s installed on a web server, an SSL certificate activates the padlock and the https protocol and allows secure connections from a web server to a browser. From January 2017, the world’s most popular web browser (Google Chrome) labelled non-HTTPs sites that transmit passwords and/or ask for credit card details as “Not Secure.”
Long Form And Quality Content
Presently Long form and quality contents plays an important role in SEO. Content with more than 2000 words are considered as Long form content. Its a sweet spot to increase your ranking organically. It provide the value needed to convert website visitors into leads, sales and revenue.
A major part of branding relies on social media. Consumers will continue to resort to social media for reviews and updates, thus building traffic. Its the major source of quality referral traffic.
Structured Data is often collectively referred to as Schema or Microdata. Through structured data, search engines are able to understand a website easier and therefore gives them better SERP rankings. Schema.org is structured data developed by Google, Yahoo, Microsoft and Yandex
An Infographics (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance. It’s a powerful online marketing tool which helps to increase the traffic to your website.