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Social Media Metrics and Important KPIs

If I say about social media engagements and the metrics what comes in your mind first? Mostly the answer should be likes,comments and shares. But these are not only the metrics that considered as social media engagement and KPIs.

There is no lack of data to track. Marketers don’t struggle with can’t having enough data. They trouble to pull the insights from all the data already provided. So to have social media monitoring process, we must have metrics to analyze.

The KPIs for modern social media teams to track are :-

Likes
Engagement
Followers growth
Traffic conversions
Interactions
Social sentiment
visitor goals
Shares
Web visitors from the social channel
Social visitors conversion rates

Social media is a valuable tool for building personal relationships with your audience. Also social media metrics should help you to determine the performance of your social media campaigns and the ROI from them. So the only way to ensure this however,is by tracking the right social media metrics KPIs – beyond your fan,followers, or ‘like’ counts.

When we use social media for business purposes we should consider this following factors :-

Are you reaching the Targeted audience?
Are you engaging with Targeted people?
How many of your social media fans are inquiring about your product or service?
How many of them actually become customers?

Through this section we will assist you with identifying the full spectrum of social media metrics available to you for evaluating your content and social media marketing, the meaning and importance of each,and how to utilize and improve them.

Here few will need to keep track of all these social media metrics, so choose the mix that gives you the most important information.

1. Reach in Social media

Understanding the Reach

Social media reach is the total number of unique account that were exposed to social media post. Media analytics metric that alludes to the quantity of audiance who have come across a particular content on a social platform such as Facebook, Instagram,LinkedIn,pinterest or Twitter,etc.

How to Track the Reach in Social Media

How to reach the track changes by platform, and not all the platforms will display this social media metric. Here we are introduce how to find out all the reach for some of the most popular social networks.

Facebook

At the post level,facebook displays a reach metric at the bottom of each post on your page’s home page. This is visible only to those logged into an account associated with those page.

Clicking on the “people reached” number will also open up and we could get the metrics for that post.

You can view the number of people reached for each post on the page’s Insights tab by selecting ‘Posts’ from the left menu on the desktop.

On the Facebook Pages smartphone app, Insights just show the total measurement for the entire page. The desktop Insights ‘Posts’ section lists each published post are in reverse order, with reach displayed for both organic and paid versions of the post (if that post has been given a paid boost).

At the Page level, you can see the total reach of all these posts from the page for the selected time period on the Insights tab.

Twitter

In twitter that does not give a reach metric for the organic tweets.

Click your profile avatar at the top right side, and select your company’s page from the dropdown menu. Then you will be listed as an administrator for the page.

From the analytics tab at the upper side, select the visitors. The default view show the total page views for your company page for the last 15 days. Use the dropdown menu to change the view as to unique visitors.

Instagram

On this smartphone app, go to the company’s profile page, and tap the graph icon on the top bar to the right of your account name.

The Activity tab shows you metrics for all the activities around your account. Then to see reach for an individual post, tap the Content tab, scroll to the post you want to measure, and click on the View Insights.

Pintrest analytics at the top left, you could select a portion ‘people you reach’ from the drop down button. Then the graph shows the number of viewers of pins from your profile in order to day by day for the selected time period. Pinterest can’t display a reach metric for the individual pinned posts.

2 Impressions

What are impressions in social media?

An impression occurs any time a post will appears in a user’s timeline. It is depending on the network,the viewer may or may not be required to actually view the post, but could be counted as an impression and it to be recorded.

How to Track Impressions on different social media

The tracking of impressions is to be depending up on the platform you are using. Here is show how to findout the impressions for some of the most popular social networks.

Facebook

In Facebook only the paid promoted posts are provided. There is no impressions metric for the organic posts.

Twitter

Click on your profile avatar at the top right and select analytics from the dropdown menu.

The default view show your account’s total impressions for the past 28 days. To know about impressions for the individual tweets, click on the ‘tweets’ tab at the top.

The tweets are displayed in reverse order. You can sort it by the top tweets,tweets and replies, and promoted.

LinkedIn

Click your profile avatar at upper right and select your company ‘s page from the dropdown list.There you must be listed as an administrator of the page.

From the Analytics tab at top, select ‘visitors’. The default view shows the total page views

Instagram

Go to the profile page and click the graph icon on the top bar to the right of your account name. Then the activity tab shows the aggregate metrics for all activities around that account. But impressions are not shown for the individual posts.

3. Shares and Retweets

Facebook

The number of shares is shows the bottom of all post.

Twitter

The number of retweets on your profile, select Analytics from the drop down menu. And then click on the Tweets from the top navigation.

In twitter analytics retweets are shown in with all other engagements in the overview. To show the number of shares for an individual tweet, click on ‘View Tweet Activity’ in that tweets listing.

Instagram

Instagram doesn’t provide any share metrics.

4. Likes, Reaction, Favorites

Facebook

A few years ago Facebook changed only ‘like’to a post to a range of verity ‘reactions’ – ‘like,’ ‘love,’ ‘haha,’ ‘wow,’ ’sad,’ ‘and ‘’angry.’

If you click on the title of a post in that all list, the ‘Post Details’ will show you a breakdown of the number of reactions by each reaction type.

Twitter

To see the number of shares of an individual tweet, click on ‘View Tweet Activity’ in that tweets listing. Here all the engagement types, including favorites, are listed separately with their metrics for that tweet. Twitter analytics still use the older designation of ‘likes’ for the favorites.

Instagram

Instagram does not provide any share metric. But shows the likes for every individual posts.

5. Comments/Replies

Comments and replies, both are responses from the users, usually it appearing with and under the post.

Facebook

A user can see the number of comments for any page post in their news feed on both desktop and the smartphone app. It appears at the bottom of any page post.

To view all comment metrics for a page you administer, click on the insights tab. So you could get the number of engagements for the posts.

Twitter

In twitter, you can see the number of comments on any of your tweets in your profile at the bottom of each tweet.

Instagram

Instagram does not provide any sum of comments metrics for any accounts. If you like to click on the individual post, you can see the number of comments for that post.

February 5, 2019/by Ancy

How to Conduct a Effective Twitter Analysis

Twitter

Lets discuss about how to conduct an effective Twitter Analysis, so you guys can maintain an impressive profile. Before that lets know about Twitter and its features then lets get to a tool for analyzing your twitter profile. Twitter is an online news and social networking service on which users post and interact with messages known as “tweets”. Twitter, Inc. is based in San Francisco, California, and has more than 25 offices around the world.

Twitter is one of the powerful social media platform where like other social media each profiles has their own (authority) and it will be powerful as compared to other social media platform. Lets discuss about the features and tips for a twitter account.

Features of Twitter

Like every other social media platform in twitter we interact with a message known as tweet, retweet, likes comments etc… Tweet is a Twitter message and it can contain up to 140 characters of text, as well as photos, videos, and other forms of media. They will be public by default and will show up in Twitter timelines.
Retweet is A type of Tweet that is re-shared to the followers of another user’s Twitter account. There are two kinds of Retweets one is simply retweet and other is retweet with a comment.
There are some common features in every social media they are comments, likes, direct messages, hashtags, mentions etc…. And Twitter have some of these features and additional features too. Lets discuss about the additional features that are very helpful or building a great twitter account.
The additional features are:

List
Moment
Trend

List

A List is a group of Twitter accounts. You can create your own Lists or subscribe to Lists created by others.
How to create a List

In the top menu, click on your profile icon.
Click on Lists.
Click the new List icon

Give a suitable name for your List, and short description for your List. List names cannot exceed 25 characters, and cannot begin with numbers. The default setting for your List is public. then click on to the save button.

Moments

Twitter Moments are multiple tweets put together or shown as stories. twitter moments are made up for users to understand what the world is talking about.
How to create moments

In the top menu, click your profile icon.

click on Moments amt then click the plus icon.

Then give a suitable title name and description and if you want give cover images you can give as you like.How to add tweets as moments
On the top menu, click on your profile icon.
click on the moments and then click the plus icon.
Then give title to title field for giving your Moment a name.
Tap the Set description field to type in a description for your Moment.
Then click Done.
click the cover icon then tap the camera icon to add a cover image. you can add a tweet to moment by clicking on the top of the tweet and click the add to moment, this is how you add a moment.

Trends

Trends on Twitter are topic that are driven from hashtag that gets popular immediately for a particular period of time.

These are some of the current trends on 04-09-2018.

Like every social medias we can promote our profile for business purposes and get u can advertise here. Mostly paid promotions are there and the cost varies according to how much visibility you should get. Twitter offers a feature of scheduling the tweet. we can schedule our tweet as our wish. There are many tools for twitter analysis but we show you the best.

Lets discuss a tool for your twitter analysis and get to know about your followers and your profile.

There are many tools to analyse our twitter account to make it better and let me introduce a tool that will help you to analyse your followers and those who follows by us, the tool is “Followerwonk “.

Followerwonk

Followerwonk is an analyzing tool to analyse your followers and people who we are following and a best tool for your twitter analysis.
Open the followerwonk and click on to the analyse tab and you will direct to a page where you can give our user name or which user to analyse and you can choose an option there are 2 options :

analyse users they follow
analyse their followers

Then click on do it.
Followerwonk gives you a detailed report on your followers and following into a psychographic segments including gender,location, activities and many more. they also gives details about our profile like our social authority, time on twitter etc..

what followerwonk shows you?

Mapped locations of our followers.

they show the approximate locations of the followers in mapped view and satellite view.

Most active hours of our followers.

They will give a chart showing the hourly twitter activity of your followers.

Most active hours of the user.

That is they will show our most active time in twitter in the form of a chart.

Social authorities scores of our followers.

Social authority is our rating of user’s influence and engagement on twitter, it ranges from 1 to 100.

Genders of the followers.

Here shows the gender wise category of our followers.

Follower count of our followers.

It shows the number of people who follow those users. That is it gives our follower’s follower count.

Following count of our followers.

It shows our followers following count that is how may following they have.

Recencies of followers tweet.

That is it shows the recencies of our followers it says they are active.

Total tweets of the followers

It shows the total number of tweets of our followers.

Language of the followers

Language of the user’s followers.

Percentage of tweets url of our followers.

How many URLs do these tweet as a percent of their total tweets.

Retweets as a present of timelines of our followers.

Same as above the retweet as a percentage of their total retweets.

These are some of the features of the Followerwonk tool here we can also check anyone’s profile. Hope you find it useful.

September 4, 2018/0 Comments/by Gokul

Social Media

Twitter Night Mode Feature – Know About How to Enable

Twitter, the second interactive social media network introduced new interactive feature named Night Mode. Twitter Night Mode is a new feature introduced for twitter users. Internet marketers of all over the world uses twitter to promote business via different social actions such as tweet, retweet, favorites (likes) replies etc. The hash tag method and social mentions in twitter increase the highest out reach and social engagements in the second interactive social media website in the planet.

What is Twitter Night Mode Feature

Twitter night mode is a new feature introduced by twitter by which you can change your twitter account mode. By selecting twitter night mode the total background will be changed into a dark mode. Hope this feature will increase the activity rates of twitter profiles. It is good news that twitter is redesigning their mobile aap and it will boost up better user experience in the future.

How to enable Twitter Night Mode

Just sign in to twitter. Tap your profile picture show at right side and select the night mode give at the end of drop down menu. Your twitter account will change to night mode successfully. By doing the same feature you can disable the night mode.

New Night Mode Enhances the New Features of Twitter

The heavily crowded social media improves its social acceptance and being more interactive with these new features. The latest interactive features like twitter activity button, twitter analytics, tends, Lists, Moments and now twitter night mode. Try twitter night mode in your account. Check out how they have enabled this new feature. If you like this blog post subscribe for our future posts. Hop our recent posts bout twitter activity button, twitter analytics etc are useful for your marketing and online promotion activities. If you like this blog post feel free to share with your social media friends.

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September 12, 2017/0 Comments/by Brahmadas R

Content Marketing

Five Content Marketing Trends of 2017

Content Marketing Trends

Content marketing trends are changing rapidly over time with the change in the way user is interacting on the web and the way search engines are changing the algorithms. This is helping the brands to get maximum exposure in the search engine results.

By staying on par with the latest content marketing trends will help you to tweak the content marketing strategy regularly and let you keep a close eye on what your competitors are doing to get huge traffic and sales to the business.

Five best content marketing trends of 2017 that you need to think about include:

Bots will soon replace the writers

With the evolving of digital world, we are finding various means that let us to do all the works for us quickly. This is wonderful news for the brands, but a little sad news for the writers.

The Robot algorithms are giving informative information to the audience about the simple topics. For instance, audience are able to get quick information about the climatic conditions and temperature of a specific place or city briskly. Probably, the content writers who write basic articles will have less work in the near future. This is helping the brands to save a huge amount of money on promoting their products and services through content marketing.

The industry experts believe that the algorithms get more advanced and would be able to deliver even the complex content down the line. However, we are not sure that the content generated by the robots will be of same quality as developed by the expert and accomplished bloggers in that particular niche. The brands are more excited about the outcome of using the algorithms and generating the content rather than its uniqueness.

Content is portrayed in a visual format

Picture will be incorporated in the content. The infographics are used to portray the content in a visual format. Undoubtedly, the multimedia tweets would get more re-tweets over the tweets that are filled with text. Moreover, every blog post that is published in the recent times will certainly have pictures to engage the audience.
The demand for pictures would grow at a rapid pace. You can find more content in a visual format including infographics, gif, videos, and pictures. This content is easy for the readers to go through and understand over reading the content. Undeniably, this content is pretty straightforward and engaging for the readers.

Rise in interactive content

A content marketing strategy is said to be successful only when the content is engaging and when the business get qualified leads through the blog posts. The best way to engage the audience on your blog post is to craft interactive content.

Many brands are coming with new ways to interact with the customers. Few of the ways that are embraced by the advertisers to interact include conducting polls, surveys, maps and through social media.

Consider the Buzz feed quizzes that you find on Facebook

No one will care to share the quiz which tells whether their friends are snow white or about their eyeliner style. You can take the quizzes to share about your personality with your friends on Facebook. Few of your friends may share the result of the quiz you have attempted. Basically, buzz feed quizzes have become a buzzword of Facebook in the recent times. The online visits, shares and ad revenue it generates will raise your eyebrows.

Undoubtedly, the success rate of interactive content is very high. People will participate in the quizzes to express their opinion about the topics on social media. It is the sheer responsibility of the advertisers to come up with the ways to interact with the audience to improve shares and re-shares of the content. This gives maximum brand exposure, traffic and sales for your business.

User will aggregate informative content

Basically, the user on social media gets more information through shares from their friends rather from the brands.
In the recent times, Facebook has released a new algorithm news feed which will showcase the content shared by the friends and acquaintances on the timeline. When it is shared by any of your friends, maximum exposure can be acquired.

There are many content aggregation tools, especially the most famous one that is developed by Twitter, i.e., Project Lightning will let you to aggregate videos, images, hash tags and other information and create a trending story.
The publishers have to create a unique piece of multimedia content to make their content appear in the aggregate content to let their voice heard by millions of audience globally.

Social media offers innumerable options

Social media is offering umpteen ways for the businesses to circulate their content to the target audience in every nook and cranny of the world. To get noticed by the potential audience briskly, the instant articles that are published by the businesses on Facebook are posted on Newsfeed.

Soon, the Search engine Giant, Google will release an instant article format for the mobile users to let the brands gain maximum visibility even from the users using mobiles.

You need to incorporate these techniques in your content marketing strategy to boost the brand image in the virtual world. Unarguably, you cannot expect a sea of traffic to visit your website after publishing an instant article. You need to wait until your content goes viral and the audience interact with your content.

Day by day the content marketing trends are getting complicated with the increase in the positive results it is reaping for the businesses. It is crucial for the business to come up with latest content marketing trends to reach the target audience globally. However, it is important for you to make changes to the content marketing strategies as per the trend to strengthen your brand in the internet world.

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September 7, 2017/0 Comments/by Brahmadas R

Social Media

Top Social Media Networks for Online Business Promotion

Social Media Networks

Social media networks have become a major source of promotion channels for both small and big businesses that are keen on building their band value. Promoting through Social Media Networks can increase the visibility of your business to a larger extent. Since, these platforms are user-friendly and does not require high technical skills the promotional activity becomes much easier. Apart from the free promotions, you can also choose to have paid promotions to reach a target audience and increase and boost your posts to reach a larger group of people within a quick span of time. There are a lot of Social Media websites that are available in plenty; you may not have to have to build you presence on all these sites. However, you need to know which Social Media platform suits the best for your business and start building your credibility on such a platform. You should also understand the essence of Social Media websites and the most popular ones before starting to invest on any of these platforms.
Below are the 20 most popular Social media Websites that tops the list. This list would enable you to arrive at proper decisions prior to choosing the best ones to promote your business.

Take a sneak-peek of Popular Social Media Sites of 2017

Facebook

This name has a magic in it and there are hardly a few people who does not have an account on this largest Social Media Networking website. This website has been famous right from the day of inception both in terms of users and recognition. Facebook was founded on February 4, 2004 and within just 12 years it has become one of the popular Social Media channels with variety of features. Facebook has been successful in having 1.59 billion monthly active users or more and this shows the fame of this Facebook is one of the best platforms to accelerate your business growth due to its popularity and its capability to connect people from across the world. Gaining visibility on this platform becomes pretty quick as there a are a lot of chances of people connecting to your product or services personally and commercially. Facebook is leading social media website thickly crowded with billions of users. There are many fascinating facts about Facebook which help your business to grow quickly.

Twitter

Disseminating information within 140 characters sounds little difficult but, the most famous Social Media Platform Twitter has been able to achieve this at ease. This platform has a lot of influencers whose one retweets can turn the games around. This is one of the best mediums to advertise your business. You need to understand and use the right kind of words along with proper hash tags and that’s when your tweets get retweeted. Twitter has more than 320 million active monthly users who are smart to use the 140 characters in a brilliant way to spread their thoughts to the world. This is one of the best mediums to advertise your business and interact with your prospect clients as the tweets never go unnoticed. Twitter was founded on March 21, 2006, and has its headquarters in San Francisco, California. While using twitter for business promotion, you can check impressions, user interactions by using Twitter activity button available.

Known for its network of professionals, Linkedin is one of the Social Media Channels that can be used to promote your business. Linkedin was founded on December 14, 2002, and launched 0n May 5, 2003. Linkedin is undoubtedly one of the widely used networks to connect with professionals from your area of expertise around the world at ease. Linkedin is available in 24 languages and has over 400 million registered users. This is a great forum to exchange ideas and get in touch with people of similar industries or your prospect client and understand the business related information and statistics.

Google+

This is another amazing Social Media Platform that has a lot of scope to promote your business provided you spend some time on building appropriate collections and get in touch with the right group of people through Communities. Google + can attract a lot of users who would be interested about your products and services. Due to it SEO value Google+ makes it a must-use tool for any small business. Launched on December 15, 2011, Google+ has joined the big leagues of having 418 active million users.

YouTube

Known for its videos, YouTube is the largest and most popular video-based social media websites. YouTube was founded in the year February 14, 2005. Formerly this popular video website belonged to the three founders from PayPal; became a part of Google in the year 2006. With users of over 1 billion or more per month, YouTube is one of the most sought video websites and the second most popular search engine after Google.

Known for pins, Pinterest was launched in the year March 2010, in comparison with the giant Social Media platforms like Facebook or YouTube; Pinterest is a relatively newcomer in this forte. However, it has attracted a lot of women visitors for the pins that appear on their bulletins. Business content along with the necessary details can be pinned on the digital bulletins that appear on Pinterest. By 2015 Pinterest was successful in acquiring 100 million users. If your business revolves around anything that interests women, do not forget to use Pinterest as a medium to propagate about your business as half of its visitors are women.

Instagram

Owned by Facebook, Instagram is another popular visual social media platform like Pinterest. This site was launched on October 6, 2010 and ever since then, it has managed to win the hearts of more than 400 million active users. Known for its photo editing feature a lot of people post information related to travel, fashion, food, art and similar subjects. This is one of the platforms where you can speak about your business by using the proper tags. 95 percent of Instagram users are also part of Facebook which makes it an advantage for you to choose this platform.

Tumblr

Not as user-friendly as any of the other Social Media Channels, Tumblr can also be one of your choices to promote a word about your business. With the concept, similar to Twitter, Tumblr has close to 200 million blogs. The advantage of this Social media Platform is that, it accommodates various post formats that includes quotes, chats, videos and photos and audio posts. It does not restrict you from the kind of content you would like to post or share. Tumblr uses the concept which is similar to Twitter’s retweeting option known as reblogging.

Flickr

Famous for its database of classy images shot by well-known photographers, Flickr which is originally called as “Flicker,” is another online platform that allows you to host images and videos. Flickr was founded by Vancouver-based Ludicorp which is now part of Yahoo. Flickr allows you to maintain an account of copyright images that can be sold as well. If you are a good photographer and have some unique pictures with you, Flickr is one of the best platforms to spread a word about your business. There are more than a 112 million users and the presence of it is in more than 63 countries.

Known with the popular slogan, “The front page to the internet”, Reddit is also a popular Social media website which has users with similar interest who can discuss and share the content on the web. Reddit allows the registered users to share content in the form of posts. Since, this is not a platform to scream your ideas out, Reddit brings in the concept of engaging your thoughts with the users and this makes it a unique platform to share the posts about your business. Reddit also encourages you to create a network which gives you accessibility to attract the right set of audience. This site was founded by friends who shared the same room in the University of Virginia. The site has managed to gain more than 35 million registered accounts along with a lot of monthly users. Read blog post on reddit marketing tips published with SoftLoom IT Solutions website.

Snapchat

Known as an image messaging application, Snapchat has gained lot of popularity among the millennial. This software was created by 3 students at Stanford University which was officially launched n September 2011. Snapchat has grown immensely with an average of 100 million daily active users. Snapchat can be used to grow your business by sharing appropriate business related images and videos that speak about your business. By doing this, you can always choose to partner with the influencers and this in turn can help you take your business to a next level.

Known for its amazing messaging services, WhatsApp Messenger, called as the cross-platform messaging application, can be used on all the devices. You can always improve your business through WhatsApp. By creating relevant groups you can broadcast the information related to you business. To have a great customer experience or a 24 hour customer service for a better business, you can have an exclusive chat group. By sending the appropriate images and videos, WhatsApp can also be used for marketing and promotional activities. Since the application has the luxury to support image, audio and video files it becomes simpler to express your ideas. WhatsApp was launched in January 2010 which was taken over by Facebook in 2004 WhatsApp has more than 1 billion users using it as mode of communication for both personal and professional front.

Quora

Human curiosity has lead to a lot of inventions and creations. Likewise, Quora is such a creation. Quora, founded by the then employees of Facebook, it has managed to attract a lot of users in the recent past. The website also claims of having more than 90 million monthly users who are unique. It is amazing to know how a website that deals with questions and answers of various genres has managed to raise huge funds without going Public yet. To promote business on Quora, you need to first follow people with similar interests and start answering their queries. Build a group of fan followers and start seeking answers which can help you accelerate the growth of your business.

Vine

Vine, another product from Twitter is yet another fastest growing Social Media application that allows sharing of videos. Vine is a social media app with 40 million users. Vine allows users to share a video clip which is just 6 seconds with their fan followers. The time duration of just six seconds may be a real short one however; there has been a lot of success stories by a lot of businesses by incorporating this service by Vine.

Periscope

Announced as the best app of the year by Apple Inc., Periscope is one of the social media channels that were bought by Twitter in 2015 immediately after its launch in the year 2014. This is a video streaming website and to improve your business, make relevant videos about your business and share it with your followers to grow your business.

BizSugar

BizSugar is another well-known social media channel that can be used by people focusing on small businesses. A lot of people including managers can use BizSugar to promote their business. BizSugar was launched in 2007 by DBH Communications, Inc., who are known for their popular business publications and they have also won award for it. BizSugar was then taken over by Small Business Trends LLC. Users can use this channel to promote their business by sharing videos and other format content as well. The users of BizSugar are allowed to vote on the submissions shared by other members on the channel.

StumbleUpon

Based on the interests you choose, StumbleUpon shows appropriate content and later shows recommends the similar content for its users based on their interests. You can promote links on the site that are relevant for people to stumble. There are more than 25 million people uses StumbleUpon to gather a lot of information. You can also choose to use the paid channel to propagate your businesses through StumbleUpon. StumbleUpon is an independent channel and is a start-up that is backed up by an investor.

Delicious

Delicious is another social media channel that has a facility to bookmark web services which can be used to discover, share and storing bookmarks. Delicious is the brain-child of Peter Gadjokov and Joshua Schachter which was taken over by Yahoo. Delicious seems to have bookmarked a millions of URLs and has successfully got more than 5.3 million users on its channel. Delicious has gone through a lot of acquisitions before it was finally acquired by Delicious.

Digg

Digg is known to promote a lot of news that has stories picked up with great care that specifically targets people who are tech savvy and internet lovers. The subjects can range anywhere between politics, science and also viral posts that gets promoted. Since, there is an option of sharing content on other social media platforms as well. Digg can be one of your Social Media channels to promote your business. Digg also has a fair share of monthly active users of 11 million users.

Viber

Similar to WhatsApp, Viber is also a messaging application for just the handheld devices like mobile phones. Viber was launched by Viber Media in the year 2010. You can use this app to create useful information about your business and use as a promotional channel to grow your business. As per the reports from April 2014, Viber was successful on having 600 million registered users and 230 monthly active users.

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May 29, 2017/0 Comments/by Brahmadas R

Social Media, Social Media Optimization

9 Social Media Marketing Sites Businesses should be Using

What is Social Media Marketing ?

Social Media Marketing is a marketing strategy using Social Medias. It is the process of gaining attention and traffic to a website through social medias. It includes creating and sharing the content through social medias that attracts the people. Social media marketing is an important marketing strategy utilized by almost all companies today. The emergence of social medias changed the pace of marketing. The effective use of social medias in marketing can boost your popularity to a large extend. It will help you to earn more profit in a less expensive way. Here we are discussing about some social medias that can be used in marketing.

Social Medias Used in Marketing

Some important social medias used in marketing are :

Twitter
Facebook
Google+
LinkedIn
Instagram
Pinterest
YouTube
Yelp
Foursquare etc.

Twitter

Twitter is an online social networking site which has a large number of users worldwide. Twitter was created in March 2006 and launched in July 2006. It is estimated that as of March 2016 Twitter has more than 310 Million monthly active users. Millions of Tweets are being posted on Twitter per day. Twitter allows sharing of short messages of 140 character length known as Tweets. These Tweets can include text, hash tags, images, GIF, Emoji, videos or links to other websites.

Twitter allows companies to post their updates as Tweets. This Tweets will appear on followers’ timelines. People can like this tweets and they can Retweet this tweets to share with their followers. Twitter can also be used for providing customer support. Many companies use this platform to provide 24×7 customer services. This will increase the loyalty and trust value of the company.

The figure shows the Twitter Page of Samsung Galaxy Mobiles.

Advertising with Twitter

Twitter also provides paid advertising. We can use the paid advertising for the following purposes. They are:

Tweet Engagements
Website Clicks or Conversions
App Installs or App Re-Engagements
Video Views
Followers
Leads on Twitter

Steps in Creating a Twitter Campaign :

We should select the country and language before selecting the campaign. After that we can select the campaigns we need. After selecting the campaign we can create our campaign. There are four steps in creating the campaign.

Step 1 : In this step, you can set the name of your campaign. You can also add the website which we intended to promote and set the relevant categories related to your business.

Step 2 : Using this step you can choose your audience. You can select the audience based on their location, gender, interests etc.

Step 3 : In this step you have to select your budget. You can select the amount for which you are organizing this campaign and the method for paying.

Step 4 : In this steps you can create the tweets that you want to use for the campaign. You can choose the existing tweets or create new ones.

These are the four basic steps of creating a paid Twitter campaigns. After completing this tasks you can successfully launch your campaign. These ads will appear on followers’ timelines as promoted tweets.

Facebook

Facebook is also an online community site like twitter. It is one of the important site which is used in Social Media Marketing. Facebook was launched on 4th February 2004. Facebook provides features similar to twitter. Fb allows posting of longer descriptions than the short tweets of twitter. It also allows sharing of photos videos, testimonials etc. People can like this posts and share or tag it and they can also comments on this posts.When we advertise using fb we should create a facebook page. The commonly repeated mistake in this case is that people create a profile instead of a page. Please remember that a profile is not meant for marketing. For marketing purposes we must create a page not a profile.

Facebook also provides paid advertising like Twitter. The facebook advertising can be used to promote our page and to increase our popularity more efficiently and effectively. Facebook provides paid advertising for different purposes. Using the facebook advertising we can send more people to our website, increase the conversions on the website, boost or promote the pages, to increase the installation of your app and to enhance the engagement in your app etc.

Here is an image showing the Facebook Page of Rolex Watches.

For more information about facebook advertising please read the article Facebook Page Creation and Advertising.

Google+

Google+ was launched in June 2011. Google+, in addition to providing pages and some features of Facebook, is also able to integrate with the Google search engine. Google adwords, Google maps etc. can also be integrated with Google+. Google+ allows the creation of different interest based communities. We can create different circles such as friends, family, colleagues etc. Images, posts, events updates etc. can be shared to the different Google+ communities and groups.

Google+ allows targeted advertising and location-based marketing and promotions and navigation services. Such promotional activities are introduced with the development of Google Personalized Search and other location-based search services. Google+ Collections allows you to categorize your updates by topic. Such categorized collections will help your followers quickly find updates for the topics they’re interested in. You can also induce people to share your updates if they like it and it will act as a recommendation for your brand or company. Thus you can gain more popularity and trust among others and this will help you to establish yourself. Through your Google Plus profile you can share content and news about your business. This will drive more traffic to your business.

Figure shows the Google+ page of Coco Cola

LinkedIn is a professional business-related networking site. It allows companies to create professional profiles for themselves and for the companies. You can create a LinkedIn page for a company using your personal profile. These pages will allow business owners to promote their products or services and be able to interact with their customers. The use of widgets helps the members to promote their various social networking activities, such as Twitter stream or blog entries of their product pages, onto their LinkedIn profile page.

Many companies also use Linked for the purpose of employee recruitment. Due to the spread of spam mails through different job portals, now companies opt to recruit their employees using trusted networks such as LinkedIn. Companies have voiced a preference for the amount of information that can be obtained from a LinkedIn profile, versus a limited email. LinkedIn also provides paid campaign like Facebook and Twitter.

The LinkedIn page of Infosys is shown in the figure.

Instagram

Instagram was launched in October 2010. It is a social networking service that enables its users to share photos, videos either publicly or privately. It also allows sharing the photos or videos through other social networking platforms, such as Facebook, Twitter, Tumblr etc. In addition to this the users can also follow other user’s feeds. Instagram will take over the social media marketing soon. The user engagement rate of Instagram was 15 times higher than of Facebook and 25 times higher than that of Twitter. Instagram provides a platform for companies through which they can reach the customers in a rich visual environment. Using this platform the user and the company can communicate publicly and directly.

Instagram app is now used by many companies boost their visual marketing strategy. Companies see Instagram as the most potential platform to attract their customers especially the younger target groups. Instagram can be accessed using both smart phones and internet. Thus it will help the companies to expand their brand exposure to the maximum extent. Instagram also inspires people to collect and share the pictures of their favorite brand and thus creating a user induced sharing which gives more popularity for the brands.

Here is the Instagram page of Myntra

Pinterest is also an image sharing site which was launched in October 2012. You can save and share photos using Pinterest. You can create boards based on your interest and post photos on this boards. The photos which are known as Pins can be arranged on different boards based on different categories. You can also invite other people with the common interests to pin photos on your boards. You can also save or repin photos on other people’s boards. You should pin images that attracts the attention of people.

Pinterest provides you an opportunity to reach your audience through a visually attractive medium. You can use this medium to market your products and also to sell your products. You can sell your products through Pinterest my including Buyable Pins. Buyable pins let people buy your products through the Pinterest itself. There won’t be a need for people to leave pinterest to buy your products.

Figure shows the Pinterest Page of KFC

YouTube

YouTube is a video sharing app which was created in February 2005 and bought by Google in November 2006. Here the advertisements are done in a way to suit the target audience. YouTube provide video based marketing. Here users can view, share, upload videos and can also comment on videos. Companies use YouTube to grow audience by creating videos that attracts users.

In YouTube the ads appear will be in sync with the content of the video requested. So it will increase the chance for a user to get attracted toward s a product related to the content he searches. YouTube provides promotional activities such as sponsoring a video. Paid campaigns can also be organized on YouTube.

The BBC News’ account in YouTube is shown in the figure

Vine

Vine is also a video sharing service. It provides short form video sharing service which provides sharing of six-second-long looping video clips. It was founded in founded in June 2012 and Twitter acquired it in October 2012. The videos uploaded on vine can also be shared using other social medias such as Facebook, Twitter etc. The videos can be organized in different groups based on different themes. Vine app is also available for users to view and to browse for videos.

Using vine companies can create short videos about their products and services. This will help your audience to get more information about your products. You can also inspire your audience to share their own videos about their experience about you product. Thus you can get more attraction and attention among your audience. You can reach your audience more easily and educate them in an entertaining way.

This is how the home page of Vine appears

Yelp

Yelp was founded in 2004. It is a place where your businesses can be listed based on your location. Here the businesses are searchable by their locations. Businesses owners can create the profiles for their businesses. They can also post and share information such as the business location, contact information, pictures, and service information. Yelp keeps pages devoted to different locations and different business categories. User can see these pages and they can write reviews about the businesses and about the products. They can also rate the businesses using a one to five star rating system.

Yelp is also available as an app. Yelp added features for customers to order and purchase things online, to book rooms in hotels, to make an appointment at a spa etc. Yelp made it possible for business owners to respond to the reviews of the users in public or as private. Businesses can also post about the events that they organize or about the special deals they provide.

Here is the home page of Yelp

Foursquare

Like Yelp Foursquare also works based on the location. It provides location based listing of businesses. The service was created in late 2008 and launched in 2009. Foursquare provide suggestions based on a user’s current location. Using Foursquare the user can search for restaurants, nightlife spots, shops and other places of interest in their surrounding area. It also provides opportunity for users to add reviews and rate the businesses.

The figure shows the FourSquare Suggestions for Shopping near Kochi

The Social Media Marketing is the Present and Future of marketing. As a marketer we should know which are the medias that could bring us the traffic. The Social Media Marketing can bring you a great popularity and will help you to keep pace with the changes that happens in the world. If you are a marketer you should use the social medias if you want to sustain in the marketing field.

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August 12, 2016/0 Comments/by Nimmy

Social Media

View Tweet Activity Button – Analysis Option Introduced by Twitter

View tweet activity, the new option added by twitter is amazing. It provides the number of views achieved by a tweet. Twitter as a micro blogging platform has many features in marketing. Each and every tweets gets separate status URL and each status URLs are capable to list in Google search results for its descriptions available with tweets. If the tweet got some responses by other twitter profilers, the listing or search engine ranking position will be in a prior position.

Check How many Responses are Achieved by your Tweets

The response generating options like retweets, favorites, replies etc in twitter make each and every tweet status URLs support for listing in more prior positions as well as help to improve its authority levels of status URLs.

The new option introduced by twitter as view tweet activity is like an analysis of a tweet made by a user. The view tweet activity option says the outreach of the particular tweet made by a user.

The new feature works like a analytics for our tweets specifically showing how many views achieved by the tweet, the descriptive form of tweet and engagements generated by the tweets. Here on image is added with this post which shows the tweet was viewed 1557 times by other twitter users. Total 35 engagements like 16 favorites, 13 link clicks, 6 retweets etc.

As a social media marketing website, twitter is the most powerful option for a quick widespread and outreach. A strong website with 10/10 Google page rank, a micro blogging website with 100/100 domain authority. Top level search engine visibility, user activity levels, huge traffic ranking etc.

What to do if your Tweet Activity Button is not Showing

You will get the tweet activity option enable if the twitter analytics is enabled. If your tweet activity button option is not showing, you can enable it. For enabling twitter analytics, you need to sign in with twitter and go to analytics.twitter.com You will be asked to enable twitter analytics. Please use latest version of twitter app in your iPhine and android phones so that you can check the twitter activity easily. (just use the analytics button available with the app)

Download the Twitter Engagement Spread Sheet

After enabling twitter analytics, you can download the excel sheet (CSV file) where you can find all engagements achieved by your tweets. Enable twitter analytics, then select tweets, use the export data button to download the tweet engagement details or tweet activity in detail.

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March 20, 2015/0 Comments/by Brahmadas R

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