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Smart Ways to Boost Ranking for E-commerce Websites

Tips to Boost Ranking for E-commerce websites

ranking for E-commerce websites

If you are selling products online, your website needs to be easily found by your customers or prospects. That is your website means appearing in the first positions of Google search results. It would be a real disaster to have the best products and website if you cannot reach your audience.

This is where SEO can help you rank higher in the search result and make your website be visible by your target. The more traffic you get, the more likely you are to make conversions. boost website ranking for E-commerce.
Our article delivers smart ways to boost your e-commerce website for SEO and increase your sales.

1. Finding the right keywords to boost website ranking for E-commerce

Finding the right keywords is the key to rank your e-commerce website. Take the time to do some in-depth keyword researches to pick the ones that most suitable for the website. Long-tail keywords can really help you rank high on search engines where your competitors are not already. Those keywords can really attract the kind of traffic you are looking for and increase your conversion rate. Think in terms of user queries. You need to think boost website ranking for E-commerce your keywords in terms of user’s search intents.

2. Avoid duplicate content

Duplicate content can seriously dangerous of an eCommerce website. E-commerce websites particularly meet this issue because they deal with a lot of product descriptions.

And these descriptions are usually given by a seller – seller which may distribute those products to totally different websites.

It results that e-commerce websites display product descriptions that appear on many different websites.

Also, filter and category options will cause duplicate content problems as a result of those filters to create totally different URLs with similar content.

 

3. Optimize your product images

E-commerce stores rely on images. They are a sale’s triggering factor. Your pictures should be extremely qualitative, compelling and unique. But having nice pictures isn’t enough especially if you wish bots to find them. Images have an excellent SEO potential as Google image search results will drive a lot of traffic back to your web site. Make sure you fill out the alt tag, a description wherever you can add valuable and distinctive keywords.

4. Optimize your URL for search engines crawls

URLs are more important for your SEO than they seem to be. Optimized URLs will very facilitate search engine bots to search out and crawl your web site and know what it’s concerning. Proper URLs structures then also ease your web site indexation. On the other hand, efficient URLs can inform your visitors what your page is going to be about and improve their experience. Moreover,  boost website ranking for E-commerce good user expertise keeps your audience longer on your web site. It represents additional chances to convert them into customers. Don’t only think your SEO for search engines however also in terms of user experience!

5. Avoids Broken link

You want to offer the best experience possible for your visitors. Clicking on a specific page and landing on a “Page 404 Not Found” is surely not the result you were expecting. That’s why having broken links could be a terrible plan. You should then run regular crawls to discover whether you’ve got 404 problems. Having a lot of them can be a disaster for your business. You can use On Crawl to crawl your web site and discover those errors. to improve a boosts website ranking for E-commerce

More interested E-commerce,  powerful SEO solutions for E-commerce.

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SEO Solutions for E-commerce Website

SEO Solutions for E-Commerce website? Are you looking for this?

Let us have an in-depth understanding of this concept.

When you run your business online you need to put in hard work. So that you can make it appealing to many people. There are ample ways  to achieve this. That is when the right SEO Solutions for E-Commerce will help you.

SEO Solutions for E-Commerce

Are you looking to incorporate aspects of SEO solutions to make your e-commerce website a success? You can also include your everyday market strategies to attract more customers. To help you achieve these targets, here are some simple yet effective SEO tactics you can use.

1. Optimize your meta titles

A meta title is a text that appears right after the title of a product. It is short in length. It consists of a small description of the product you wish to add to your e-commerce website.

Meta titles help your SEO because search engines read the metadata you include in your meta titles. And they help them decide whether your product is a good match for a certain customer. To make sure that your Meta titles are helping you attract the required customers there are keep a few things to.

First of all, you have to be mindful of the length of the title as it should not be too long. The shorter and simpler you keep them, the easier it will be for you to present your audience with titles which will seem a lot more interesting in the results of any search engine.

2. Use the right keywords

Find best keyword using a free SEO tool

The first thing that comes to anyone’s mind while dealing with SEO are Keywords.

Keywords are words or phrases which connect your content with your audience. Your prospective customer reaches your content when they search for the right keywords. Hence choosing the right keywords can affect the ranking of your content on search engines to a great extent.

You might not have great experience in creating and choosing the right keywords for your content. But it is more important to keep in mind that the keywords you choose will help your audience know what your content is about.

There are many ways for you to learn how to use the right keywords, especially if you are a new online business owner.

A helpful and very effective way is using an online Tool like KeywordTool. KeywordTool is one of the various SEO keyword generators available online. SEO keyword generator helps you come up with great SEO keywords without a lot of effort on your side.

You have another productive means of doing this is taking the help of professional writing services. Professional writing services such as Trust My Paper, Grab My Essay and Hot Essay Service are a few good choices. Here professionals in the field will help you correct and prepare keywords for every piece of content.

3. Avoid using duplicate audiovisual content

Don't duplicate content

One of the crucial SEO solutions for E-Commerce is to remember not to duplicate your audiovisual content.

To simply put it, you have to ensure that you never copy someone else’s audiovisual content on your own website. While this might seem like an easy way out at times, creating your own content is the best way to go.

The pictures and videos you share on your website should always be yours or your colleague’s. In case you decide to use another person’s content it is important to always give them credit for their work.

While this might not seem important, duplicate content will definitely show up on the search results. It will make your potential customers see that the content you are using doesn’t belong to you originally. This reduces the trust they might have started to build with your brand and it can cause a drop in your sales.  

4. Write the right product descriptions

Product descriptions are vital in informing your potential customers about the attributes of the product you are advertising.

Original and different descriptions containing the essential keywords will always work in your favor and help the products you advertise stand out from your competitors when it comes to the search engines they appear on.

For example, if you are selling a popular item on your e-commerce website, you should always try and rephrase the original description of the product. This is important because the original content is going to show up on the results of a customer’s search and they will easily be able to see that you were simply copying the description from someone else.

5. Optimize your URLs

URLs are important when it comes to optimizing your e-commerce website’s content for the various search engines. These addresses always show up on a search engine and can help your content appear higher up on the search results.

In order to achieve that, your URLs should be as short as possible, have a few special characters as possible and be straight to the point. Search engines can read the links you use for your content and a shorter and simpler URL will always rank better, based on what a person was searching for. Along with that, your pages will also tend to load faster and this can make the whole user experience a lot more pleasant.

6. Include product review

Last but not least, another thing that can help your content rank better online is through including various reviews of your products on your website. In most cases, when a customer is looking to buy something new, they will want to read a few reviews of it first in order to make sure they are making a smart choice.

Including reviews on the pages of each product you sell is going to help your products appear on the results of search engines your target audience is using.  They are simply going to help create even more ways for your potential customers to find our content and put their trust in what you have to offer.

Finding the right tools for your business’s needs

Whether you are just starting out or have been running your business for a while, you should always try and find more ways to improve your SE strategy and make use of every technique that can promise you more sales and better results.

While not every single tactic is going to be easy for you to follow, you will still get to learn a lot of new things and run your online business with a lot more ease. Which of these SEO solutions are you looking forward to trying for your business?

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SEO Tips For a New Site | Softloom IT Solutions

Major SEO Tips For a New site

Before launching a new website, we have come up with these 8 SEO tips for a new site to check. Since the day Google officially announced to consider Mobile-friendly sites. First, most of the people who are really serious about their online business. It has started switching to mobile-friendly sites as well. Improve the mobile-site design of your website so that it is easily accessible to the person checking it.

Make your site simple and less so that you can show complete details about any product or service in less space and in less time only.

SEO Tips For A New site

1. On-Page SEO

On-Page Search Engine Optimization is the key to success. If you are launching your website then there is no point in waiting for the SEO expert to do the optimization job for you. Do some research over the Internet and try to use keywords, Tags, Title Tags, and other tricks to optimize your page?

2. Quality Content

Create quality content before launching your site and keep posting it at a regular interval of time. If you are handling your website single-handedly, create good and quality content in bulk only before you launch your site and then post it at a regular interval of time.

3. Website Page Loading Speed

Website Speed is one of the first tools for getting success in the online market place. The Website Page loading speed is one such important tool that can either bring the flood of web traffic to your site or ruin your position in the online marketplace by increasing the bounce rate to your website.

According to the data collected by the experts, more than 70% of the website takes only 7 seconds to load the content. If you want to stand amongst these website owners then you really need to be quick.

4. Landing Page

SEO optimization tools direct the person searching for your site to your landing page only so there is an increase in chances of more web traffic to your site.

5.XML Sitemap

XML sitemap links all of the URL of your web pages at a single place so that the search engine can easily crawl and link to your site.

6. Focus On Long-Tail Keywords

long tail keywords

The result of long-tail keywords is accurate. Usually, it is seen that the short-tail keywords bring a flood of search results over the SERP page. Long-tail keywords direct the searcher to the landing page only.

7. Use Google Analytics Tool

Google Analytics Tool is one such tool that can really take your website to the ladder of success. If your site isn’t working or showing any error, this tool can help you to identify the error and fix it.

8. Off page SEO

Off-page SEO is concerning everything that doesn’t happen directly on your web site. Off-page SEO is concerning, among alternative things, link building, social media, and local SEO.

For launching a new website, these are the major SEO tips for a new site. For more information, visit our site.

 

 

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Effective And Good Link Building Techniques

To get high rankings we need to get strong links pointing to our website. But the question still exists on how to build links to the site that can positively influence the rankings? Link building is not like on-page SEO that can follow a list and get the pages optimized. The main objective while getting the links is that it needs to make difference in the rankings and those links need to make the website stronger. Here let us see what is link building and how to identify good and bad links and the effective and good link building techniques that can be started to use to acquire the backlinks.

Why is link important for any Website?

Important signals that influence rankings is Link building and is also known as Off-page SEO. There is a close relationship between links and rankings. The recent study revealed that websites ranking in top positions have more backlinks from unique domains.
Therefore to rank high in the search results you need to get many links from a number of different domains.
Difference between good and bad links!
Bad links will lead your website into trouble and Google penalizes the website that tries to improve rankings by link building so we can reduce this use effective and good link building techniques.

Different Effective and Good link Building Techniques

Bad backlink!

Links from the following sources are considered to be a toxic link:

  • Links from article directories are harmful since the article directory publish articles and it contains a lot of outgoing links.
  • Website directory links are also harmful to our website. The only use of website directories is to list websites without any quality content.
  • Paid links: If you had paid to add the link and once Google notices it then it will punish both websites.
  • Link exchanges: Massive link exchanges with other websites is against the Google guidelines.
  • Links from Web 2.0 websites: LInk packages that promises hundreds of links from web 2.0 properties are not healthy.

Good backlink

The good link is earned naturally when the website provides great content and when other websites want to let their users know it and then add a link pointing to your website. This is known as natural link building and is the best way to build the Google’s trust.This is the most important technique that used in effective and good link building techniques.

Difference between normal links and no follow links?

This effective and good link building techniques, By default, links are always followed links unless they have the nofollow attribute added to the link HTML code.
Google and other search engines are in a fight against the spammy links. For this reason, webmasters are given the opportunity to add external links without passing page rank value to other websites. This is accomplished by adding attribute “nofollow” to given link.

  • When a user clicks it, they will visit the target website but it will not pass any page rank or link juice from the website to the other.
  • Nofollow links do not help your Google rankings. We need links coming from highly trusted sites that do not carry nofollow tag.

Ways to build backlink to your website 

1.Begin and maintain an active blog

In effective and good link building techniques it is important to have an optimized website that helps to get incoming links from highly trusted websites. Keep in mind that the blog needs to be part of the domain or as a subdomain. Blogs on different domains do not help. To get links from blogging you need to have great content.Other webmasters link to your blog if it provides value to the visitors. There is a way to pass the link juice from the blog pages to the concerned product pages. Having active blog posts is not only needed you to need to promote your blog posts to get the attention of other webmasters.

2. Get the link from Manufacturers site

There is numerous way to get links from the manufacturers’ site.Visit the concerned websites and look if there is a section with links to the retailers. If there does not exists one ask them to get featured on their website. If there is a blog, ask to contribute an article. Or else if they have a showcase section, submit the entry.

3. Guest Posting – Websites that accept Guest Posts

  • Guests posting is one of the effective ways to get links from other websites. How does it work?
  • Find websites that are looking for guest writers.
  • Read the publishing guidelines of the concerned website
  • Draft a post that includes links to the website.

How do you find them?

1. Open Google and search for:” write for us”,” guest post”, guest blogger, the blog for us, contributor etc.
2. Keep a look at the competitors.
Analyze the links of competitors. One of the most efficient way to get an idea of how to get links is to use SEMRUSh.
When not to guest post to a website?
Before posting the articles make sure that the websites you found are good for guest posting.
Check whether the websites have good rankings in Google.
Look if they have the good amount of traffic.
Also, make sure that they have original content of their own.
Check when they have last updated and for the kinds of posts published. Notice the pattern of guest posting. If you noticed that they only publish guest posting then they are not good. Then go to SEMRUSH and type their domain and click search. SEMRUSH will give the valuable data regarding the type of website traffic received.

4. Guest Posting – Asking for Links

Websites that don’t mention that they accept guest posts don’t mean that they don’t. First of all study the website, find the names of the editors and send them an email, explaining how your post will benefit them. Also, give them an opportunity to guest post on your website.
Always link to the blog posts and not product pages.

Advanced Ways Of Healthy Link Building

 5. Link to other websites from your blog
While writing content for the blog, include the link to other websites or blogs.

6. Get Published on Media websites
There is a great benefit in getting publishes on media websites like Forbes, Huffpost, Inc, Entrepreneur and others than getting a backlink. Two ways exist to make this happen:

  • Contact the journalists through the email.
  • Get in contact with editors with the guest post idea.

7. Use HARO
It is a service that brings journalists and bloggers together. If you want the editors to pitch with your ideas use HARO and answer questions posted by journalists. Usually, journalists post questions about different topics and they want to get answers. But if you were able to answer the question and if your pitch is accepted then the journalist will publish the story with reference to your name and website.

8. Send products for review to influencers
It is best to add a link to the websites from the reviews. If we talk about the product, it is normal to let people know where they can buy it. Keep in mind that getting a few links in reviews will not raise any signals but getting 100’s of the link will create a problem.

9. Buy an established blog
This is not applicable for the small business owners but is a method that works. Flippa is the biggest marketplace to find blogs and websites for sale.

10. Link magnets
In Link magnet is a term used to describe the content that goes rival and attracts the links from other websites.
Trending Infographics: Infographics are the concepts used to present data in a different form than text or plain images.

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