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Digital marketing blog

What is a better way to showcase your digital marketing skills than starting a blog? Besides, it is an excellent way to show creativity, starting a blog also helps you to build authority as an expert in digital marketing. You get to showcase your knowledge of the industry so prospective employers can see why you are an exceptional candidate.

So are you thinking about how to create a blog or start a blogging business? Not to worry, I will be giving you a comprehensive guide on all you need to start a successful digital marketing blog that pays. Now let’s get right to it.

Carving out your Digital marketing blog Niche

Niche for digital marketng blog

When it comes to digital marketing, there are several aspects you can cover. It could be SEO, content, affiliate, influencer, social media, or email marketing, etc. Once you already have a specific area of digital marketing you find interesting; then it becomes easier to carve out a niche for yourself. Having a niche helps you stay focussed on proving relevant and informative content to the customers you wish to attract.

A good Niche will help you to reach the targeted audience. isn’t all over the place. Other things that can help you easily carve out your niche could include: researching uncharted areas, your target audience, their digital marketing needs, likely competitors, their style, and content. All these will enable you to create a unique niche that is not generic but different and original.

Choose a Blogging Platform for your Web marketing Blog

Blogging platform for digital marketng blog

When it comes to selecting the right platform to start a blogging business, there are several available in the market. These platforms vary in prices, and the amount of experience required setting them up. What you should look out for is a platform that is flexible and can enable you to make any changes easily.

Also, you need to pick one with a trusted IP address, excellent web page loading speed, optimal geo-location, excellent customer service, etc. When thinking of the best place to start a blog, you can consider these platforms:

  • WordPress:  is a free self-hosted blogging platform and it’s also quite popular among all the blogging platforms. WordPress features multiple functionalities, themes, plug-ins, and community support.

 

  • Blogger – This is another free platform that can get you started if you have no blogging experience. However, you don’t get to own your blog, and the options for tools or support are a bit limited.
  • Squarespace – is a user-friendly platform that offers drag and drops website building tools, which is excellent for beginners.
  • Wix: also comes with significant drag and drop tools that help to simplify the process of building a website.
  • Joomla– is another excellent self-hosted blogging platform with several templates. However, it has very minimal community support.

If you wish to build a professional digital marketing site, then choosing a platform in which you host your blog will be your best bet.

Think of a Unique Blog/Domain name

Blog domain

Your blog name which also duplicates as your domain name should be short, catchy, web-friendly, and relevant to your audience. If possible, you can also include a keyword contained in your blog. Additionally, your site host provider will show you the names taken related to your input domain and show you the suggestions. It’s best to have alternative names.

Furthermore, your domain name should align with the digital marketing topics you wish to blog about. Leave out hyphens and confusing names. Remember, your domain name is going to be there for a long time. So take your time and pick something that truly resonates with a digital marketing blog.

 Select an Attractive Theme for your web marketing blog.

The next step is to choose a theme that enhances the appearance of your blog. Some blogs come with generic default themes, so you might consider installing new theme add-ons for your blog. Also, bear in mind that your theme should be responsive in all web browsers on any device, and it should be easy for readers to navigate.

Add a theme and design that lets everyone know your blog is on digital marketing. Some great themes you can get to customize your WordPress digital marketing blog include:

  • Total
  • SEO WP
  • Digital Agency
  • Optimize
  • Marketing Pro
  • SEOsight, etc.

Note also that some themes may require additional plug-ins to be installed before you can access the theme. For example, there are two plug-ins recommended for almost all WordPress blogs. These plug-ins are Askimet (to block spam from overtaking your blog) and Yoast SEO (to optimize your blog for search engines).

  Choose your topic

Blog topic

Choosing a topic for your blog is a lot easier when you have created a niche for your blog. You also need to pick a topic you are passionate about and can be of benefit to others. An excellent approach to choosing a topic is to get in touch with what you are most passionate about. Always select impressive topics from your area of interest.

Rather than pick broad topics, it is advisable to go with topics you can narrow down to a speciality. For example, you are likely to have more success in blogging about a particular area in digital marketing than digital marketing in general.

Plan and write Content for your Blog

 Congratulations, now your blog account is ready. The next important step is to get writing. Although you do not need to post a new blog every day, you should be consistent. You can make use of an editorial calendar to help you plan your content, so you don’t get overwhelmed.

Each content you post most appeal to your target audience. Consider your audience’s needs and how to proffer solutions while disseminating relevant information. Whatever you post needs to be relevant, so your audience doesn’t lose interest. The more you blog, the more your writing will improve, and the better you will get at knowing what to write. However, there are times you might need extra help with writing your blog. Professional writing services review like Pick The Writer and Writing Judge are available to help write fantastic blog content.

Besides written content, you can also include visual graphics to spice up your blog content. People are naturally attracted to things that look good, so adding visual elements into your blog keeps them engaged. With the right photos and graphics, your blog can stand out.

Monetize and Earn money with your Blog

Blog monetization

Finally, if you aim to start a blog to make money, then there are several channels through which you can monetize your blog. You can create digital marketing strategy plans to sell on eCommerce platforms. These plans can be sold via your blog, eBooks, webinars, or sponsored content, etc. Additionally, you can set up coaching services or leverage on affiliate marketing, especially when you are just starting your blog.

Conclusion:

With the right mindset and these steps to guide you through, it’s time for you to set up that successful digital marketing blog!

Designing marketing friendly sites play an important role in Practicing SEO. You can put WordPress to the best of use when you want to design a marketing friendly sites, search engine friendly and mobile friendly e-Commerce sites. However, complex features that it comes with, there are a few tips and advice that you should follow to make things easier for you and keep things simple. The good thing is that such an approach will enable different types of people to know about the things you want to say much easily such as:

Designing Marketing Friendly Sites

  • The users
  • Your clients as well as.
  • The stakeholders.

It will help them to understand the design, its process, the concept as well as the message that you and they want to convey.

Ideally, it is the success and effectiveness of a website that makes an e-Commerce site more successful in terms of the number of customers and volume of sales as compared to any brick and mortar store selling similar product or services.

  • The primary reason behind this is that the e-Commerce sites typically accommodate product lines and shoppers virtually limitless as compared to their counterparts.
  • The reason for their large profit is that they do not require any specific staff or salesperson to deal with each of their clients.

However, in reality, it is extremely hard, even harder than you think to convert online shoppers. According to research, it is known that the global sales conversion rate as found recently was as low as 2.86% and it remained the same for half of the decade previously.

All these points out a significant thing which is marketing optimization that plays a significant role, and probably the most arguable one, for the e-Commerce websites rather than for any other forms of business. This is where the skill set of the website developer NYC comes into play.

Effective E-Commerce Web Design

e-commerce design

If you want to design an e-commerce site that will bring in more sales you will need to turn the website visitors into prospective customers. This is where your website design will come into play which when done perfectly will make the purchase process:

  • Much quicker
  • Much easier and
  • Absolutely stress-free.

Therefore, you must focus on the design elements as much as possible irrespective of the fact that your online advertisements are the best. If you do not then there is a high chance that you will lose valuable customers. Therefore, your prime focus should be in making your website optimized for SEO and sales so that you do not waste your valuable advertising dollars when the visitors click off of your website as soon as they get into it.

In order to ensure higher conversions in no time there are a few things that you should follow such as:

  • Keep your user in mind
  • Use simple website design
  • Insert a view cart button
  • Make honest pricing quotes
  • Avoid distracting users
  • Use quality photos
  • Be honest with your claims
  • Include reviews and customer testimonials
  • Implement simple navigation menu
  • Keep the products organized
  • Ensure scarcity
  • Include a search bar
  • Allow the users to filter products
  • Ensure a natural flow
  • Follow a grid layout
  • Include contact info
  • Ensure quick and simple checkout
  • Add thank you pages
  • Focus on mobile optimization
  • Insert a FAQ page
  • Follow consistent branding
  • Use social media links and
  • Ensure text is to a minimum.

All these will drive immediate and more traffic to your website adding more value to your business.

Focus beyond search engine attention

Designing Marketing Friendly Sites

In order to design an effective e-commerce website most of the business owners focus too much on gaining the attention of the search engines. This however leads them to a common website pitfall which in most of the cases turns out to be deadly ones.

There are other useful ways to do this for example:

  • Attract lots of visitors every day by generating a more meaningful and powerful conversation with the visitors that will increase the conversion rate.
  • Remove the clutter from your homepage so that the users can find exactly what they are looking for on it.
  • Link your products to specific pages only and to those that the users typically visits and not on each and every page and certainly not the checkout cart.
  • You will also be better off when you focus more on the SEO to drive more traffic and customers to your site and lastly.
  • Effectively develop your website so that it suits perfectly to the users and their lifestyle so that they find products that will be useful to them.

Therefore, you will need to focus on all of the e-commerce development considerations. When you meet the guests, try to put your best foot forward. Moreover, emphasize on the weight of your homepage because this is your masthead and you should get it right.You can do this by placing the horizontal graphic at the top of the site to contribute to the impression for your online window shoppers overall.

Getting things right

It goes without saying that you will need to get everything right while designing your e-commerce website. For this, you will need to focus on a few specific aspects and incorporate them into your design.

  • One such aspect is keeping things as simple as possible. This is perhaps one of the best principles that you should follow and remember. Simple is always more effective and better when it comes to planning and designing an e-commerce site. This is because the more components and elements you add on your home page, the more it becomes difficult for the users to navigate. It will more often than not detract them from fulfilling their primary objectives as well as that of your site.
  • You must also make sure that you make branding a priority because almost all shoppers buy products from known and their favourite brands. Therefore, if you want to build trust you will need to create more brand awareness.

All these approaches will ensure that you eventually designing marketing friendly sites that will drive more traffic, resulting in more conversion and bring in more sales.

That’s all on Designing Marketing Friendly Sites In WordPress. If you have found this article helpful then you can share it with your friends and know who needs this content.

Best and Top Social Media Share Plugins For Your WordPress Websites

Top social media plugins for wordpress

Top Social Media Plugins For WordPress that you will get more shares and better visibility. Social Media became the best promoter in the world. At first social media platforms are for just connecting people via chat, post etc. Later the idea of promotional activities come to social media. Now each and every person is promoting their website and product through social media. And it increased traffic to that websites. Top Social Media Plugins For WordPress boost your social media performance.

Today not only from film industry every other industry are promoting via social media. You can’t find any businessman who has no social media promotion. Traffic to your site will increase and you will gain more profit. By adding social media sharing buttons to your websites, users can easily find your social media profiles and more traffic will get. Don’t worry about how to add such icons. It is really easy with plugins available in WordPress. So by using plugins, social media sharing can be done easily. Top social media plugins for WordPress serves as big role in social media.

The icons must be attractive and must keep a particular space between social media icons. Always place all the social media icons in one row don’t scatter the icons on the website. Because it may hard to find the share icons you need. There are lots of Top social media plugins for WordPress. Today each and every website have social media share icons and you can’t find a website that is not added these icons. Top social media plugins for WordPress provide more benefits.

Eventual Social Media Icons

 This is used for many WordPress websites. This plugin supports 10 social media sites and it is an attractive package too. Users get email share option here. The brand logo is supported by this plugin and this plugin is highly desirable.

Specialties:

  • We can alter the size, color, position, and appearance
  • Organized floating share bar
  • Fast loading

AddToAny Button

addtoany

AddToAny share button contains many social media icons and you can easily choose from it. This plugin used in WordPress sites to add social media icons and it is the oldest plugin too.

Specialties:

  • Icons can be placed anywhere on the page as you wish
  • Organized by Google analytics
  • Supports a huge number of social media networks

Social Pug Plugin

socialpug

Maybe sometimes the social media buttons you wish to add is absent, because that particular plugin doesn’t have these buttons functions. And these social media platforms may increase traffic and interaction with your site. The solution to this problem is Social pug plugin. This plugin supports Google+, Twitter, Facebook, and Pinterest.

Specialties:

  • Shows social share counts
  • We can edit button labels
  • Button arrangement in 4 different areas

Total install by users: 40,000+

Supsystic Social Media Share Button

supsystic share button

Social share button by Supsystic is the best one for you if you want to publicize your business or websites. This plugin has button replacement options and provides custom designs and labels in button. You can share the content to any social media networks like facebook, twitter etc.

Specialties:

  • Suitable for all screen sizes
  • Attractive social sharing plugin
  • Supports to show social plugins on specific pages

GetSocial Social Sharing Analytics

getsocial sharebutton

Highly attractive, great design and placement options are its key features. Users will get different social sharing buttons and contents can be shared easily. Pop-ups and subscriber bars in this plugin will increase traffic and users interactions. Analytics is also added.

Specialties:

  • Real-time analytics
  • Shows correct page virality scores
  • Image sharing is possible

Quick And Simple Social Share Buttons

If you read something informative you can share it on social media by using easy social share buttons in WordPress. This process is easy and the followers in your social media will get quality content or information.

Specialties:

  • Fly-ins and pop-ups
  • Plugins can be added to 22 different locations
  • Button text can be edited

 Social Share Buttons By Sharify Plugin

This plugin adds more beauty to your site. This is one of the favorite plugins of everyone. It is organized with any website and it is fast too. Your site gets beautiful social share buttons.

 Specialties:

  • Changes can be done in button colors
  • Capability to display or hide buttons
  • Sensitive share buttons for all social media networks

 Cresta Social Share Counter

cresta social share counter

The user-friendly interface of Cresta plugin allows users to access it in an easy way. Sharing of posts, pages, informative contents etc. can be easily shared. The total number of shares and social counters details will show in this plugin.

Specialties:

  • 9 types of button style
  • Shows social counter
  • Suitable for selected network

If you have any queries please contact us