Designing marketing friendly sites play an important role in Practicing SEO. You can put WordPress to the best of use when you want to design a marketing friendly sites, search engine friendly and mobile friendly e-Commerce sites. However, complex features that it comes with, there are a few tips and advice that you should follow to make things easier for you and keep things simple. The good thing is that such an approach will enable different types of people to know about the things you want to say much easily such as:

Designing Marketing Friendly Sites

  • The users
  • Your clients as well as.
  • The stakeholders.

It will help them to understand the design, its process, the concept as well as the message that you and they want to convey.

Ideally, it is the success and effectiveness of a website that makes an e-Commerce site more successful in terms of the number of customers and volume of sales as compared to any brick and mortar store selling similar product or services.

  • The primary reason behind this is that the e-Commerce sites typically accommodate product lines and shoppers virtually limitless as compared to their counterparts.
  • The reason for their large profit is that they do not require any specific staff or salesperson to deal with each of their clients.

However, in reality, it is extremely hard, even harder than you think to convert online shoppers. According to research, it is known that the global sales conversion rate as found recently was as low as 2.86% and it remained the same for half of the decade previously.

All these points out a significant thing which is marketing optimization that plays a significant role, and probably the most arguable one, for the e-Commerce websites rather than for any other forms of business. This is where the skill set of the website developer NYC comes into play.

Effective E-Commerce Web Design

e-commerce design

If you want to design an e-commerce site that will bring in more sales you will need to turn the website visitors into prospective customers. This is where your website design will come into play which when done perfectly will make the purchase process:

  • Much quicker
  • Much easier and
  • Absolutely stress-free.

Therefore, you must focus on the design elements as much as possible irrespective of the fact that your online advertisements are the best. If you do not then there is a high chance that you will lose valuable customers. Therefore, your prime focus should be in making your website optimized for SEO and sales so that you do not waste your valuable advertising dollars when the visitors click off of your website as soon as they get into it.

In order to ensure higher conversions in no time there are a few things that you should follow such as:

  • Keep your user in mind
  • Use simple website design
  • Insert a view cart button
  • Make honest pricing quotes
  • Avoid distracting users
  • Use quality photos
  • Be honest with your claims
  • Include reviews and customer testimonials
  • Implement simple navigation menu
  • Keep the products organized
  • Ensure scarcity
  • Include a search bar
  • Allow the users to filter products
  • Ensure a natural flow
  • Follow a grid layout
  • Include contact info
  • Ensure quick and simple checkout
  • Add thank you pages
  • Focus on mobile optimization
  • Insert a FAQ page
  • Follow consistent branding
  • Use social media links and
  • Ensure text is to a minimum.

All these will drive immediate and more traffic to your website adding more value to your business.

Focus beyond search engine attention

Designing Marketing Friendly Sites

In order to design an effective e-commerce website most of the business owners focus too much on gaining the attention of the search engines. This however leads them to a common website pitfall which in most of the cases turns out to be deadly ones.

There are other useful ways to do this for example:

  • Attract lots of visitors every day by generating a more meaningful and powerful conversation with the visitors that will increase the conversion rate.
  • Remove the clutter from your homepage so that the users can find exactly what they are looking for on it.
  • Link your products to specific pages only and to those that the users typically visits and not on each and every page and certainly not the checkout cart.
  • You will also be better off when you focus more on the SEO to drive more traffic and customers to your site and lastly.
  • Effectively develop your website so that it suits perfectly to the users and their lifestyle so that they find products that will be useful to them.

Therefore, you will need to focus on all of the e-commerce development considerations. When you meet the guests, try to put your best foot forward. Moreover, emphasize on the weight of your homepage because this is your masthead and you should get it right.You can do this by placing the horizontal graphic at the top of the site to contribute to the impression for your online window shoppers overall.

Getting things right

It goes without saying that you will need to get everything right while designing your e-commerce website. For this, you will need to focus on a few specific aspects and incorporate them into your design.

  • One such aspect is keeping things as simple as possible. This is perhaps one of the best principles that you should follow and remember. Simple is always more effective and better when it comes to planning and designing an e-commerce site. This is because the more components and elements you add on your home page, the more it becomes difficult for the users to navigate. It will more often than not detract them from fulfilling their primary objectives as well as that of your site.
  • You must also make sure that you make branding a priority because almost all shoppers buy products from known and their favourite brands. Therefore, if you want to build trust you will need to create more brand awareness.

All these approaches will ensure that you eventually designing marketing friendly sites that will drive more traffic, resulting in more conversion and bring in more sales.

That’s all on Designing Marketing Friendly Sites In WordPress. If you have found this article helpful then you can share it with your friends and know who needs this content.

When it comes to website designing today, they are many tips are available for responsive website design for SEO. And the professional website designers keep two crucial things in mind. The first thing is the visual appeal. The website should look visually attractive; otherwise, it would not draw enough visitors.The second most important thing is to follow Google guideline when developing or designing the website. If guidelines are not followed, the website will not get any SEO benefits. So, it is absolutely important to understand the various aspects and benefits of website design for SEO. These two things have direct connections. They are dependent on each other.

Top Tips for Tuning Up Your Responsive Design Website for SEO Benefits

So, you need to plan your website designing in such a way that your search engine optimization campaign remains effortless and result oriented. A connection between website design and SEO is always there. A visually appealing website is important, but there is no meaning of having a website that does not draw enough traffic. So, along with visual appeal, website developers have to keep the SEO aspect in mind.

 Responsive Website Design For SEO


There is a connection between website design and SEO. Presently, the websites that adopt responsive design are regarded as compatible for search engine optimization. It is basically a website designing trend that has been adopted by many website owners in today’s time.

Responsive website design

Responsive website design has a lot of benefits in offering. Those benefits are listed in the following section of this article.

• A large number of website visitors come from handheld devices or mobile phones. Hence, a responsive website design will draw more visitors to the website.

• For the eCommerce stores, 7 out of 10 buyers are from Smartphone devices. Thus, the responsive website design will prove to be useful in this aspect well. It will make the website friendlier for Smartphone users, and that will increase the number of buyers on the website.

• The third aspect is the SEO friendliness. Google and other major search engines have started giving value to Smartphone users. Thus, search engines want the websites to become responsive so that better satisfactory result from web visitors can be achieved.

Changes to Responsive Web Design

So, in order to obtain SEO benefits, you have created a responsive website for your online business. However, despite having a responsive website, you are not getting a good amount of visitors. Your website’s SEO performance is not really satisfactory.


If these things are bothering you, there are a few things that you need to follow. Basically, your responsive website needs a little bit of tuning. That means the website needs to be refurbished properly. A few small but significant changes to the responsive website can bring immense business success. In the following section, the changes regarding responsive website design will be discussed.

1. Optimize the Images

Though you have a responsive website, your website may work slowly for the desktop or Smartphone users. There could be many reasons for the slow loading performance of a website. Primarily, it is found that high-resolution images make a website to work extremely slowly.

So, you need to get rid of the high-resolution images at first. You should use images that come with a resolution, which is friendly for the web. Too low resolution would not be a good thing, as that will harm overall image quality. If images are not crisp, they would not be visually appealing. So, you also need to keep this important aspect in mind.


Once images have been optimized, you need to go to the next stage. The next stage is to check the loading speed or performance of the website after changing the resolution of the images. If you find that loading speed is satisfactory, you do not need any further actions. The loading speed can be improved by hosting the website on a dedicated server. Using a dedicated server is always a good thing, as it will ensure safety for your website data. Nevertheless, your website will also become flawless in terms of loading speed. A shared server is generally slow, as the server is shared by multiple users.

2. Slimming down Your Website

Now, you need to trim down or slim down your website as much as it is possible. Slimming down the website has a lot of benefits to offer. Among those benefits, better SEO performance is the most notable thing. Performance of your search engine optimization campaign will get better with certain measures that you choose to adopt. These measures are discussed below.

Better Measures For Slim Down Your Website:

• Resize Your Images: Large images are not required. You need to resize the images on the website carefully. The images that are abruptly large in size should be resized. The images should give proper visibility.

• External File Consolidation: You need to take care of the external files. For example, you need to consolidate all CSS data into one file. The same thing is applicable when you use JavaScript on your website. All the data and coding should be consolidated in one file. It makes things more efficiently arranged. It also enhances SEO performance or value of the website.

• Check the Graphics: Graphics of your website has an impact on the user experience. The interface should be simplistic. For responsive website design, minimized graphic design is highly suitable and recommended. With two of them, you get a perfect pair. Graphics should be improved with a few crucial things. The most important thing is the use of proper styles. Make sure that every website page features the same style. It makes website seamless in loading. Also, it enhances the SEO performance of the website.

• Avoid Heavy Library Files: when you use JavaScript or Java for website development, you need to follow a few basic things. The most important thing is to avoid heavy library files. Make sure that you keep library files which are required and important.

Making these changes to your responsive website design for SEO will help you immensely. It will give your website more SEO friendly aspect. Overall performance of your search engine optimization campaign will become seamless or effortless. Google prefers websites that are responsive. It further loves the website, which is well-organized, easy to load, and minimum in graphics. You can get in touch with SoftLoom IT Solutions for obtaining the best possible web services.

Avoid these mistakes in hiring a developerHiring an efficient developer is a major task in the software industry. There is a chance for the occurrence of some common mistakes. The software industry is one of the gigantic markets in the world business ecosystem. So the recruiters must be aware of the mistakes that can occur while hiring a developer. One of the major demanded fields of software development is Hiring developers for Web development. The demands of JavaScript, WordPress, Python, and PHP web developers are very high.

According to Plunkett Research, the total revenue from computer programming and software development in the US was about $146.647 billion in 2018. The total revenue of software publishers in the USA was about $235.55 billion in 2017. The total software market in China was estimated at about $900 billion in 2018. According to the Market Research Future forecast, the software engineering market is expected to cross the $37 billion mark by 2023 with an over 8% of CAGR growth during 2017 and 2023. So recruiters must avoid the mistakes while hiring a developer in the software industry.

Despite that fact that there are about 21 million software developers for worldwide staff augmentation. And more than 4.4 million in the US only, and many new tech graduates are appearing in the market annually. The software industry still faces serious challenges on how to hire a developer.


Major Challenges in Hiring a Developer

According to the Tech Republic survey information, the most common challenge the hiring managers face while recruiting a software developer is the lack of software engineering education followed by the limited pool of the software engineers with job skills that are needed for particular tech jobs.

Other major challenges are:

  • The increasing software development cost in the shape of developers’ salaries
  • Retaining the tech resources against the lucrative offers by the competitors
  • Maintaining team efficiency and team productivity through local recruitment of tech talent on time
  • The lack of workplace competencies and personal soft skills are also a big challenge
  • Maintaining team diversity
  • Increasing expectations about the fringe benefits of tech talent
  • A longer process of hiring
  • Choosing the right candidate through the hiring process
  • And others

6 Primal Mistakes While Hiring a Developer

Hiring a developer for on-premises or a distributed team is a very complex, long, and tricky process. During the course of the hiring process, many managers make mistakes. This result in a reduction in team efficiency and team productivity of the company.

1 Creating a Generic Job Description

Creating a generic job description leads to many confusions during the hiring process. Many candidates can apply for the generic job description, which will result in a wrong selection of shortlisted candidates. Creating a specific job description requires both technical and management skills. The creator of the job description should have both expertise to create the right job description.

The knowledge of remote team management software and project management tools should also be considered while designing the job description. Interpersonal communication skills, knowledge of team communication tools, and other soft skills should also be considered. We should clearly mention all the processes and activities that the job role is supposed to do.

2 Choosing Incorrect Role Name While Hiring a Developer

The definition of software roles is continuously changing. Different countries have different benchmarks for the software developer role. This is a very critical mistake. This can divert the right candidates from applying for that role and the wrong candidate may hook in. The name of the role should resemble and match with the work activities that the developer has to perform. The required skills and experience for the position should also very clear in the name of the job role.

Nowadays we notice that a large number of software developer roles are created for the remote or offshore teams. This should also be very clear from the name of the role. Normally, three levels of roles are very common in the marketplace. So, it is a good idea to choose the format of those roles and create a suitable role name.

3 Not Using Resume Filtering Technology

Many managers still use the manual ways to read the entire CV of the candidates to shortlist. This is a big mistake. Manual sifting is time-consuming and prone to mistakes. The solution to this problem is to use the latest resume tracking systems by putting the right criteria of short-listing. It is done in a while and you can sift through hundreds of CVs. It is better than just relying on a few that you are able to go through.

4 Conducting Diverse Interview when Hiring a Developer

The short-listing process is very prone to mistakes. It is mostly done on the basis of keywords and general CV formats and CV content. But, the real step to choosing the right candidate is a technical interview. Many hiring managers digress from the main technical activities and skillsets and involve in the generic technical discussion. This may lead to the wrong selection of the candidate. So, always focus on the main technical skills and activities that relate to the job.

5 Skipping Phone or Video Conversation

In the fast-paced life overwhelmed by the heavy workload, many managers rely on the short-listing and some online written tests or chatting. This is a major mistake while hiring a developer. You cannot judge the soft skills, personality, and technical skills at the level that you should in chatting or text messaging. The phone or video call is very important to know about the candidate and his soft and technical skills.

So always take at least 10 to 15 minutes voice or video-based interview. So you can make sure that you are going to choose the right candidate that you need at your place. This will also help you assess the remote team communication skills. And also remote team collaboration approach of the candidate.

6 Not Checking References

In many cases, the references provided by the candidate online and offline are not checked and verified. This is a big mistake that hides the weak spots and flaws in the candidate that you are going to hire. It is always recommended to talk to the references that are provided by the candidate. So that you can know the third angle perspective of the candidate that you are going to hire.

Final Takeaway

Hiring a software developer is has become very tricky in the modern industry of IT staffing recruitment. Enterprises face tougher challenges for hiring and maintaining skilled technical talent. They have to go through a lengthy and patchy path of hiring.  So there is a chance for mistakes while hiring the developer.

So, it is a good idea to choose for the fully managed software development services that manage the hiring process professionally for you.