Search engine optimization is a technique used to rank a website as high as possible in the search result. We can divide SEO into two, on-page optimization and off-page optimization. Here we are going to discuss SEO On-page Optimization Techniques.
SEO on-page optimization is the number of modifications that we perform on the webpage to improve the position in the search ranking. These modifications will be performed within the webpage.
SEO On-page Optimization Techniques
There are some SEO On-page Optimization Techniques used to boost the ranking. Now let’s see them:
The contents of a website have great importance. A website with good content can make it better in SEO. Let’s see some of the qualities of good content:
Page title plays a great role in improving the ranking of a website. It should be meaningful and should avoid any grammatical or spelling mistakes. Also, the title should be relevant to the contents of our webpage. The primary keyword should be included and the title should not exceed 70 characters. The maximum pixel width should be 512.
The meta description appears at the bottom of the title in the search result. This description leads the user to visit our site, so it should have useful information that attracts the user. It has to be descriptive and should not exceed 155 characters. The pixel limit is 1024 pixels.
A page should be properly formatted. The contents of our page should be categorized into paragraphs and headings. We use H1, H2, H3, and H4 tags for this. H1 tag is for the main title that the user will see when he opens the page and H2, H3, and H4 are the subheadings, minor and normal headings. An important part of the content should be highlighted with bold letters.
We can include images on our page to attract users and also to break up the boring texts. Sometimes the attractive images make the reader stay on our page. It’s better to add images related to the content of our page. By adding images we should not increase the loading time of the page. It’s better to use original images than existing ones. We can use an alt tag to describe the image, it will help the search engine to understand what the image is about.
Include an appropriate URL for your page. It’s better to use a shorter URL as it is easy to perform better search results. It will be good if we include the primary keyword in the URL.
We can improve the SEO by using internal links on our website. We use anchor text optimization for this. The importance of adding internal links are:
Adding hyperlinks will be easy for the bots to crawl. If you are adding external links it’s better to add links to trustworthy sites which will help our site to gain more benefits.
You can also refer to my previous blog post on Basic Introduction On SEO. Hope you got an idea about SEO on-page optimization.