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How Important is Keyword in Search Engine Optimization ?

Importance of keywords in seo

Are the keywords important?

Here we are discussing about the Importance Of Keywords In SEO. Are they really important in SEO ? Yes, Keywords are important as they are an important element of SEO for every search engine, in absence of keywords search engine would not be able to search relevant content matching with the need of user who is searching for information. For a successful SEO campaign “keywords” play a very crucial role to make the campaign successful as these are keywords that let search engine to get the website or webpage identified for the user.

Types Of Keywords

importance of keywords in seo

Importance Of Keywords In SEO, When we discuss about keywords in SEO there are mainly two types of keywords:

  • Short tail

These are the most commonly used terms or words used over search engines.

  • Long tail

These are mainly phrases of 3 – 5 words. Long tail tends to attract less traffic as these are not very popular and are not as much used as compared to the use of “Head” terms.

Importance Of Keywords In SEO

Here is some points about the Importance Of Keywords In SEO.

importance of keywords in seo

High Visibility – Keywords help to increase the visibility of website or web-page as when an Internet user searches for a piece of information through the search engine, the search engine matches the keywords in search with those used in the content of the website and thus reflects the redirect link of website in the list of search result. This raises the visibility of the website over the Internet. It give us an idea about  the Importance Of Keywords In SEO. Keywords are always helpful for increase the visibility of our website.

Search Optimization – Keywords helps to enhance the result of the search and the appropriate list of result is generated. Keywords help to target relevant websites that have matching words against the same. Thus if a website intents that the SEO technology employed at it should perform at its best then the use of keywords should be kept at focus as it would divert the traffic towards website via the search engine.

Affects website’s ranking – Even after having high-quality content and in most simple and easy language over a website, there are chances that such website may not rank high in Google search just because of one reason that there is lack of use of appropriate keywords in the published content of the website. So always add keywords in the right place. It gives the idea that the keyword is alway very important in SEO.

Increased traffic – For an SEO point of view “keywords” play a very important role in redirecting the traffic or Internet masses towards the website as search engine produces result on the basis of keywords itself and if the website has appropriate keywords in its published content then the redirect link would be shown in search engine result which would redirect the traffic towards website.

Hope you enjoyed the post about Importance Of Keywords In SEO. Looking for more tips about SEO ? Check out our post about SEO Tips For New Website.

On Page SEO Techniques or On-Site SEO is the practice of optimizing elements on the website in order to rank higher and to earn a good traffic from search engine. The fundamental goal of On-site SEO is to make a page useful for both search engine and users. On page SEO activities include using keywords in right place and in density, usage of internal links, meta tags, taking care of image SEO etc. Here let us look at the best on-page SEO techniques to be implemented in detail to attain a good ranking.

on page seo techniques to be implemented for better ranking

 On Page SEO Techniques

  • In-depth Content: Content must be thorough to attain a good ranking. Google Panda update was to eliminate thin content.
  • Convenience: Google checks the content to know whether it is readable? Is it organized or not?
  • Exclusive: The content in the page must be unique and properly addressed.
  • Credible & Definitive: Checks whether your content is good enough to read and does it provide the information that the user queries for.

Keyword Agnostic On-Page SEO Techniques

  1. Links used in the Page

It is a very important aspect of on-site SEO. Whether the link is external or internal? How many links are there? Let’s look what is an internal as well as external links?

Internal Links are the links that point at the same domain that the links exist on. While External Links point at any domain other than the source link.

Why External Links so important?

  •  It is the most important source of ranking power.
  • These links pass equity differently than internal links. Since search engine listens what others say about you.

2.Page Load Speed

Page load speed is a measurement of how fast the content on your page loads. It is described either in “page load time” or “time to the first byte”. Your page load can be evaluated using Google’s Page Speed Insights.

 3. Handling of Schema.org structured data or other markups.

Schema.org is semantic vocabulary that you can add to the HTML to represent your page in SERPs. Structured data contains the pair of a name with a value which helps search engine in categorizing and indexing your content.

4.Page URL Structure

It must be shorter than 2083 characters. It must be simple and relevant. Use hyphens to separate words. Always use lowercase letters for URL.

5. Mobile Friendliness

By doing this we ensure that visitors who access your site from mobile devices have an experience optimized for their specific device. It is best to adopt the responsive design for the sites which serves the same content to mobile and desktop users.

6. Page Metadata

  It describes the page content. Let’s have glance through the metadata.

     i.Meta keywords attribute – keyword relevant to your page.

    ii.Title tags – text that appears at the top of the browser.

    iii.Meta description attribute – a brief description of the page.

    iv.Meta robots attribute – you are telling the search engine what to do with your pages.

      index/noindex – tells search engines whether to show your page or not.

      follow/nofollow – tells the search engine what to do with the links on your pages.

On Page SEO Ranking Factors

  1. Content of Page: Good content has demand since it provides relevant information.
  2. Title Tag must contain 50 to 60 characters. Try to put the keyword first. Also add modifiers to your title like best, 2018, review etc.
  3. Use SEO friendly URL.
  4. Fascinate with multimedia images: Inclusion of images reduces bounce rate and it also boosts user-interaction signals.
  5. Use the keyword in first 100 words.
  6. Use internal and external links.
  7. Apply LSI keyword – To understand about a particular query Google looks at LSI keywords or synonyms of the searched keyword. LSI stands for latent semantic indexing.
  8. Image Optimization: Include targeting keyword in the image file name and also in the alt text. To write good alt text keep the tips given below in mind. Describe the image as clearly as possible and keep it short. Also, use the focusing keyword in it.

Hope you all get a small idea of the On Page Optimization techniques and it’s ranking factors.

Ancy Thomas