Posts

Best On Page SEO Techniques To Implement

/0 Comments/in , , /by

On Page SEO Techniques or On-Site SEO is the practice of optimizing elements on the website in order to rank higher and to earn a good traffic from search engine. The fundamental goal of On-site SEO is to make a page useful for both search engine and users. On page SEO activities include using keywords in right place and in density, usage of internal links, meta tags, taking care of image SEO etc. Here let us look at the best on-page SEO techniques to be implemented in detail to attain a good ranking.

on page seo techniques to be implemented for better ranking

 On Page SEO Techniques

  • In-depth Content: Content must be thorough to attain a good ranking. Google Panda update was to eliminate thin content.
  • Convenience: Google checks the content to know whether it is readable? Is it organized or not?
  • Exclusive: The content in the page must be unique and properly addressed.
  • Credible & Definitive: Checks whether your content is good enough to read and does it provide the information that the user queries for.

Keyword Agnostic On-Page SEO Techniques

  1. Links used in the Page

It is a very important aspect of on-site SEO. Whether the link is external or internal? How many links are there? Let’s look what is an internal as well as external links?

Internal Links are the links that point at the same domain that the links exist on. While External Links point at any domain other than the source link.

Why External Links so important?

  •  It is the most important source of ranking power.
  • These links pass equity differently than internal links. Since search engine listens what others say about you.

2.Page Load Speed

Page load speed is a measurement of how fast the content on your page loads. It is described either in “page load time” or “time to the first byte”. Your page load can be evaluated using Google’s Page Speed Insights.

 3. Handling of Schema.org structured data or other markups.

Schema.org is semantic vocabulary that you can add to the HTML to represent your page in SERPs. Structured data contains the pair of a name with a value which helps search engine in categorizing and indexing your content.

4.Page URL Structure

It must be shorter than 2083 characters. It must be simple and relevant. Use hyphens to separate words. Always use lowercase letters for URL.

5. Mobile Friendliness

By doing this we ensure that visitors who access your site from mobile devices have an experience optimized for their specific device. It is best to adopt the responsive design for the sites which serves the same content to mobile and desktop users.

6. Page Metadata

  It describes the page content. Let’s have glance through the metadata.

     i.Meta keywords attribute – keyword relevant to your page.

    ii.Title tags – text that appears at the top of the browser.

    iii.Meta description attribute – a brief description of the page.

    iv.Meta robots attribute – you are telling the search engine what to do with your pages.

      index/noindex – tells search engines whether to show your page or not.

      follow/nofollow – tells the search engine what to do with the links on your pages.

On Page SEO Ranking Factors

  1. Content of Page: Good content has demand since it provides relevant information.
  2. Title Tag must contain 50 to 60 characters. Try to put the keyword first. Also add modifiers to your title like best, 2018, review etc.
  3. Use SEO friendly URL.
  4. Fascinate with multimedia images: Inclusion of images reduces bounce rate and it also boosts user-interaction signals.
  5. Use the keyword in first 100 words.
  6. Use internal and external links.
  7. Apply LSI keyword – To understand about a particular query Google looks at LSI keywords or synonyms of the searched keyword. LSI stands for latent semantic indexing.
  8. Image Optimization: Include targeting keyword in the image file name and also in the alt text. To write good alt text keep the tips given below in mind. Describe the image as clearly as possible and keep it short. Also, use the focusing keyword in it.

Hope you all get a small idea of the On Page Optimization techniques and it’s ranking factors.

Ancy Thomas

 

 

 

 

The Role of SEO in your Business Site

/0 Comments/in /by

WHAT IS THE ROLE OF SEO IN IT FIELD

The role of seo in it field

Do you know about what is the role of seo? The SEO is Search Engine Optimization. The Search Engine Optimization is the process  of improving the visibility of a website on organic (“natural” or UN-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. The role of seo,  is a successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. The SEO is broken down into two basic area. There are  given below:

  1. On page Optimization: The process of website optimization that includes adding key word to your web page and linking your web pages together with keyword optimized links.
  2. Off page Optimization:  SEO is the term used to describe a set of process that aim in optimizing a website for Search Engine. SEO is important not only for getting high quality visitors but it is also a way to increase the creditability of a website and expand brand awareness.

The Role of SEO in Your business

The role of seo in business

Now a days competitive market SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.  If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives. The role of seo, is also important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

SEO & Social Media Promotion

The role of seoSEO is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Face book, Twitter, Google+ or other social media channels. Every organization has different roles, and the roles may have different responsibilities, but this gives some idea of the ways you might persuade different people that they can contribute to and benefit from SEO. Feel free to use the comments to share any particular advice you have for explaining & promoting SEO internally. If you have any particular objections that come up, do mention them and we’ll see if we can come up with suitable responses.

 

 

 

 

Save

Save

Save

Save

Save

On Page Optimization Techniques In SEO

/0 Comments/in /by

On Page Optimization

on page optimization

There are two types of optimization. On page optimization and Off page optimization. Here we discuss about On page optimization. On page optimization includes the optimization done directly on the webpage. On page optimization is done to make a webpage or website search engine friendly. It is also known as webpage optimization and it involves changes made on the webpage to get high rank and top listing in search engines. This can be done by using different on page optimization techniques. Mainly there are 8 best on page optimization techniques in SEO (Search Engine Optimization).

On Page Optimization Techniques

on page optimization techniques

Different techniques are being used to do on page optimization. There are 8 important on page optimization techniques.

They are :

  1. Title Tag Optimization
  2. Heading Tag Optimization
  3. Meta Tag Optimization
  4. URL Optimization
  5. Anchor Text Optimization
  6. Image Optimization
  7. Keyword Density Optimization
  8. Authorship Optimization

Title Tag Optimization

One of the important  factor which plays a major role in the search engine is the title. Title is the first detail about our webpage and it should be selected by including the targeted keyword at the beginning. Select a title which is meaningful and its size should be about 512 pixels i.e about 55-60 characters. If it exceeds then the title will get broken.

Important points to be remembered in selecting a title:

  • Title should contain minimum 40 characters.
  • Title should contain no errors mainly grammatical errors.
  • Title should be related to the content.

Heading Tag Optimization

Heading tags are used to highlight headings, subheadings and important points. Heading tag is of sizes from <h1> to <h6> from which <h1> has the largest size and <h6> has the smallest size. Title  tag is included in <h1> tag. If title is not given then google will take <h1> tag as title. If <h1> tag is not there  then it will go for <h2> else <h3>. So try to give only one <h1> tag else it will create confusion to google.

Meta Tag Optimization

meta description tag

Unique content about our webpage should be given  as meta description.This description is displayed on the search engine with the title. If meta description is not given then Google will take any description from the content as meta description. Meta description can contain maximum of 155-160 characters.

URL Optimization

While giving URL take a simple one and should be meaningful as well as related to the content. Then it will be easier for Google in crawling the website. Targeted keyword should also be included in the URL.

Anchor Text Optimization

Anchor text is a clickable visible text and it has a hyperlink. Anchor text hyperlinks display to another location. Anchor text  will act as a recommendation for Google and reference to the users. Try to give the appropriate keyword as anchor text which will be meaningful.

Anchor text is represented as:

         <a href=””></a>

For eg: <a href=”https://www.bing.com/”>Bing</a>

Here Bing is the anchor text and  the URL “https://www.bing.com/” is the target page which is given as the link.

Image Optimization

Image can play a vital role in the presentation view of the website. Image can deliver the message in a single glance. While doing image optimization certain points are to be remembered. Google bots will not be able to find the detail of the image by seeing the URL. So we should add alternate text to the image, which helps Google bots in identifying the details of the image. While giving the file name try to name it with a related content, it will also be helpful for Google. Google bots will also analyses the surrounding content of the image for getting image details. Images from published website can also be added by adding its URL under the image courtesy.

Keyword Density Optimization

Keyword density means the ratio or the percentage of keywords out of the total number of words within the content. Including keywords in the content is a good usage but over in use will not help better. So around 2-5% is an optimal usage. Using keyword after a ‘,’ or ‘.’ will create more stress on the keyword since a user as well as the Google bots will stop there. Over usage of keyword can cause Google to  penalize the website and indexing can be blocked.

Authorship Optimization

Authorship creates a connection between the article authors and Google. When we publish a webpage to the internet we should verify the authorship because while crawling Google will check for the authorship. This is one among the important on page optimization techniques. Authorship will create authority and validity to the user. In case of a website the relationship is not author but it is publisher. In authorship optimization the connection is established using the Google profile. If Google profile contains the profile picture and personal data, then it create more trust value.