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How Important is Keyword in Search Engine Optimization ?

Importance of keywords in seo

Are the keywords important?

Here we are discussing about the Importance Of Keywords In SEO. Are they really important in SEO ? Yes, Keywords are important as they are an important element of SEO for every search engine, in absence of keywords search engine would not be able to search relevant content matching with the need of user who is searching for information. For a successful SEO campaign “keywords” play a very crucial role to make the campaign successful as these are keywords that let search engine to get the website or webpage identified for the user.

Types Of Keywords

importance of keywords in seo

Importance Of Keywords In SEO, When we discuss about keywords in SEO there are mainly two types of keywords:

  • Short tail

These are the most commonly used terms or words used over search engines.

  • Long tail

These are mainly phrases of 3 – 5 words. Long tail tends to attract less traffic as these are not very popular and are not as much used as compared to the use of “Head” terms.

Importance Of Keywords In SEO

Here is some points about the Importance Of Keywords In SEO.

importance of keywords in seo

High Visibility – Keywords help to increase the visibility of website or web-page as when an Internet user searches for a piece of information through the search engine, the search engine matches the keywords in search with those used in the content of the website and thus reflects the redirect link of website in the list of search result. This raises the visibility of the website over the Internet. It give us an idea about  the Importance Of Keywords In SEO. Keywords are always helpful for increase the visibility of our website.

Search Optimization – Keywords helps to enhance the result of the search and the appropriate list of result is generated. Keywords help to target relevant websites that have matching words against the same. Thus if a website intents that the SEO technology employed at it should perform at its best then the use of keywords should be kept at focus as it would divert the traffic towards website via the search engine.

Affects website’s ranking – Even after having high-quality content and in most simple and easy language over a website, there are chances that such website may not rank high in Google search just because of one reason that there is lack of use of appropriate keywords in the published content of the website. So always add keywords in the right place. It gives the idea that the keyword is alway very important in SEO.

Increased traffic – For an SEO point of view “keywords” play a very important role in redirecting the traffic or Internet masses towards the website as search engine produces result on the basis of keywords itself and if the website has appropriate keywords in its published content then the redirect link would be shown in search engine result which would redirect the traffic towards website.

Hope you enjoyed the post about Importance Of Keywords In SEO. Looking for more tips about SEO ? Check out our post about SEO Tips For New Website.

How to Increase Domain Authority In Your Website

Here we showing you to how to increase domain authority in our websites. There are many factors that Google uses to see the search engine ranking of a web site. One specific that has taken on great importance over the years is that the domain authority of a web site.

Domain Authority vs Page Authority

page authority vs domain authority

Before we get into the meat of however domain authority is factored, how you’ll be able to go about up your site’s domain authority. It’s vital to differentiate it from page authority. Page authority measures the ranking strength of one web page.

Domain authority, additionally referred to as web site authority is that the ranking of a website. This method was first discovered by MOZ.
Increasing DA can increase the probabilities of your web site ranking on Google and different search engines. There should be times once you might have seen a website that has low DA scores with very less engaging content. Domain authority plays an important role in search engine ranking of a specific page.

How to increase domain authority

  • Choose a perfect Domain Name

If you’re simply starting out, then choose {a domain|a web site|a site} name that’s relevant to your website. look at our website, SEOPressor as an example. we are primarily focusing on WordPress SEO plugin, that explains why we’ve got the keyword ‘SEO’ in our domain:

  • Optimize Your On-Page Content

SEO matters for each Google search engine ranking further as your domain authority, thus ensure that you just optimize all on-page code, as well as your title tags, image alt tags and also the content itself.

  • Improve Your Internal Linking Structure

Many websites are so involved concerning earning external links that they overlook the importance of internal links. Internal links facilitate to direct visitors to what they’re attempting to find, thereby up their user experience. this implies that if they’ve burrowed deep into your back catalogue of blog posts, they will still simply find their way to your homepage by one of your internal links.

  • Create Linkable Content

To earn high-quality backlinks form multiple domains, that both MozRank and MozTrust use as vital factors, you want to make high-quality content that’s posted regularly.

  • Make Sure That Your web site Is Mobile-Friendly

A huge range of online users accesses the net through mobile devices. If your web site hasn’t been optimized for mobile use, however, then you’re way behind.
Not only will it hurt your mobile search engine rankings, however, you’ll lose out on a lot of visitors who can merely leave your website once they notice that it’s not being properly displayed on their smartphone or tablet.

  • Increase The Loading Speed Of Your Webpages

The poor loading speed will have a nasty impact on your bounce rate. Most users have very little patience for a page that takes too long to load and can find yourself leaving your web site altogether if their patience wears out.

  • Promote Your Content Via Social Media

Because social signals are a big ranking issue, you’ll promote your content on social media so as to get those signals. Otherwise, your content is simply going to sit on your website all by itself.

Read more about lead generation techniques here

SEO On Page Optimization Tutorial For Beginners

SEO On page optimization and Off page optimization are the two main process involved in Search Engine Optimization. The process of on page optimization is for upgrading the web pages search engine friendly and easily understandable for search engine robots. It includes addition & modification of ingredients in website pages for getting right identity by search engine robots.Seo On Page Optimization

SEO On Page Optimization Tips And Tricks

There are different tips and tricks for Seo On Page Optimizations. The methods of On page optimizations will be different for a CMS website (websites created with content management systems Eg: wordpress) and HTML website. In CMS websites, plugins are used for conducting On page optimization process. While in HTML sites, we need to edit the source code of each pages to make it search engine friendly. The plugins in the CMS website are very easy to execute the optimization processes. But in the case of HTML websites, it is not an easy task as websites published with content management systems (CMS).seo on page optimization tips and tricks

For a HTML website, the optimization processes are done in the head as well as the body sections of a web page. The modifications in head section includes page title, meta description, meta keyword tags, canonical tags, robots meta tag etc. and in the body part consists of header tags like h1, h2 …. h6, content copy optimization, image optimization, anchor text optimization etc.

Seo On Page Optimization Techniques

There are different techniques in SEO on page optimization. If you do some important optimizations, it will provide better result. Some major SEO on page optimization techniques are here.

seo on page optimization techniques

Modifications in Page Title

In SEO on page optimization, title optimization is very important. The SEO page title is placed in the head section of the HTML document. This title helps the search engines to recognize your web page. SEO title of each pages should be different and descriptive in a website. It has a character limit of 70, but the allowed maximum pixel width limit of a SEO title is 512 pixel. Because each characters have different pixel width. So it is better to make the character limit of SEO title of a page in between 55-60. If the limit exceeds, the search result of your web page will be shown incompletely as it doesn’t have much space to show the complete title which you give.

Meta Description Optimization in On Page SEO

The meta description tag of a web page will help the search engine to understand what included in the web page. This description will be the snippet for our web page listed in search results. If a web page lacks Meta Description Tag, the search engine may use appropriate content from the page as the snippet, If we haven’t given any Meta Description for the web page. There is a character limit of 160 characters for the Meta Description. In case of blog posts and articles published with CMS websites like wordpress, the character limits for meta description should be with 156 characters. because, the blog posts & article posts published with wordpress and similar CMS will automatically add date with the content copy in snippets. The HTML code format for the Meta Description is : <meta name=”description” content=”write the description here” />.

SEO Meta Keyword Tag Optimization

The Meta Keywords tags can be included with most imported keywords which we are focusing to list the web page. But in the present, it is not considered by the search engines like Google. Its better to not to use this tag because it gives information about our targeted keywords to our competitor. Google has officially announced that they do not consider keywords provided in meta keyword tags for listing a website in search engine results. So now a days, most of SEO professionals do not conduct keyword meta tag optimization with their SEO On page optimization practices.

CANONICAL TAG

The Canonical Tag can be used if we need to use the same content in different web pages or web sites. It is just to show the search engine that we are the owner of that content and to avoid confusion to the search engine which one to show. The Search engine definitely discourages content duplication. The HTML code format of a Canonical Tag is : <link rel=”canonical” href=”actual link that contain data” />.

ROBOTS.TXT

The Robots.txt is a file, tells the search engine bots to crawl the web page or not. This is a notepad file have to be uploaded in the root directory of the website. We can restrict both the bots and user from visiting our web page or web site. We can adopt another method as adding noindex and nofollow in the robots meta tag. The HTML code format for Robots meta tag is : <meta name=”robots” content=”noindex,nofollow”>.

IMAGE OPTIMIZATION

Images in the website should be optimized to list in the image search. In order to optimize an image, we need to add an alt name with the image. Give a good and suitable keyword to the image so that it will list in the appropriate keyword that a user search. Consider this format to give alt name to an image <img src=”image name” alt=suited word” />

SITE MAPS      

A site can include XML and HTML site maps. The XML site map help the bots to understand about the website and the HTML sitemap help the user to get an outlook of the pages in your website. A single site map can include 500 URL’s.

BREAD CRUMBS

The Bread Crumb will help a user to navigate correctly in the website. It will help the user to understand where he is currently in the website.

BROKEN LINKS    

Chances of the appearance of broken link are another error we have to monitor. This error can be solved using 301 and 302 re directions. 301 redirection will redirect the broken link permanently. This will transfer the authority gained by the old page to the new redirected page. The 302 redirection will redirect the users temporarily. The gained authority by the old page remains same in the same page. In order to redirect a web page we have to upload a redirection file to the ht-access location.

“redirect_301/old url/new url”

“redirect_302/old url/new url”

DISAVOW TOOL

You need to remove non quality links from your website. This non quality links will promotes your website. In order to remove these non quality links, we need to upload a document that contains the list of unwanted URL’s. upload this document in the disavow section of the webmaster tools.

“google.com/webmaster/tools/disavow-links”

SOCIAL SIGNALS

Organic search will increase the rank and authority of your website. The Social signals have much impact on organics search.

Thank you for visiting our SEO On Page Optimization page.

 

 

 

 

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