Blog posts and SEO articles on or search engine optimization published by SoftLoom IT Solutions. Responsible SEO marketing company India

Advertising, Content Marketing, Digital Marketing, Google Analytics, Internet Marketing, Lead Generation, Online Marketing, SEO, SEO Tools, Tools

Tips to Boost Your Lead Generation Marketing Efforts For Your Roofer Plumber HVAC Contractor Business

Long gone are the days when you could rely on your neighbors and friends to spread the word about your local contractor business for roofing, plumbing, and air conditioning needs. With the Internet nowadays, you need to have a strong online presence in order to get good leads for your company. Lead generation marketing is the strategy you need in order to attract potential clients to your business effectively. Here are tips to boost your company’s lead gen marketing efforts:

1. Design a very attractive website for your contractor business.

Today, customers and potential clients are increasingly dependent on the Internet. For their roofing, plumbing or HVAC needs, the quickest way to find a service provider would be to take out their smartphones or fire up their laptops and then search the Internet for the nearest supplier.

This means that your website has the potential to serve as your 24/7 digital business card. Your credibility and initial image heavily rely on how you present your business on the Internet. On most occasions, this is the first time that your potential customers would be introduced to your brand. You have to make the first look as impressive as possible.

A well-designed website can do wonders for your online presence. You have to make sure that you showcase all the required information for your customers in order for them to be able to reach you immediately: your office address, email address, and contact numbers.

Make it easy for users to navigate through your website, whether they’re using a laptop or on their mobile phones. When it’s very easy to load your website, you capture your target market. In addition, strategically place call-to-action or CTA links or buttons on your site. An example of an attractive CTA is, “Find out how you can save on your next plumbing project.” When your potential client clicks on this CTA link, you’re able to get their important information such as their name, location, and email address. Easily, you get a lead whom you know is interested in your company.

2. Hire a good lead generation marketing expert to work on your company’s website.

As you’re the expert in roofing, plumbing, and HVAC, you need a professional to handle the lead generation for your website. Contact a reliable lead generation marketing expert such as ippeileads.com – plumber contractor to effectively strategize your online movements and to give your company the maximum possible online exposure and traffic. Having an expert service provider do this for you will give you peace of mind and confidence. Also you can focus on the critical operations of your company.

3. Be sure to showcase your contractor expertise on your website.

As the customer’s initial peek at your roofing, plumbing, and HVAC business operations, your website should have a detailed display of your services. Dedicate separate tabs for the services you offer. You may also show your previous projects in order for them to see your level of expertise and wide range of experience.

4. Keep your website updated with expert content related to your business.

Make the most out of your knowledge and experience in the industry by putting up blog posts and videos relating to your field of expertise. Writing and publishing attractive topics and videos about your projects and tips can drive traffic and potential customers to your site through Internet searches and social media shares. When potential clients see you as a credible service provider in roofing, plumbing, and HVAC services, they’re more likely to hire you.

5. Make sure your website utilizes search engine optimization (SEO) strategies.

Your published content and your industry experience aren’t the only things that will help attract clients. Another critical variable is your ranking on search engine results pages. Users rarely scroll down and flip pages on Google search results. They’ll usually click on the first few links that are shown.

In order for your website to come out as one of the top options when clients search online, you’ll have to use SEO strategies. Part of this is incorporating relevant keywords and quality back links. Which your lead generation marketing strategist can likewise help you with.

Regularly update your blog and video content in order to keep your website interesting to readers and potential customers. You have to aim for the first page of the results, with a higher spot on the list. When your website link is displayed as on the top, you’ll get better chances of being visited by potential leads.

Conclusion

Meet your clients where they are, which nowadays, is online. Don’t be daunted by all the technology that you have to muddle through. Lead generation marketing specialists can guide you through the whole process. And can help you succeed with getting strong leads that will boost your business.

April 24, 2019/by Brahmadas R

Digital Marketing, Internet Marketing, SEO, Social Media, Social Media Optimization

Different Types Of Online Marketing

The 2 main types of digital marketing are online and offline marketing. Offline marketing involves things like radio, television and phone advertising, online marketing is of 7 major categories:

Different Types Of Online Marketing Techniques

Search engine optimization (SEO)
Search engine marketing (SEM)
Pay-per-click advertising (PPC)
Content marketing
Social Media Marketing (SMM)
Affiliate marketing
Email marketing
Search engine optimization (SEO)

SEO is the advance process of optimizing your web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers and this helps in getting higher rank in SERPS.

Search engine marketing (SEM)

SEM or Search Engine Marketing is the process of gaining traffic on the website by purchasing ads on search engines. Google AdWords is the most popular paid search platform used by search marketers, followed by Bing Ads.

Pay-per-click advertising (PPC)

Google AdWords or Pay-Per-Click is Google’s form of online advertising. Advertisers bid on “trigger” words and phrases that prompt their ads to show in sponsored search results. Advertiser pay a fee every time someone clicks on one of their ads. Commonly, SEM and PPC advertising are moves out through search engines, who charge advertisers a predetermine amount every time their ad is clicked.

Content marketing

Content marketing is mainly a type of strategic marketing approach which involves creating and distributing valuable, relevant, and consistent content to draw in and to get clearly outline audience and to drive profitable customer action. By making helpful content that gives worth for your target consumers, you’ll work to have interaction these leads and facilitate build awareness for your brand. Brand awareness is one among the foremost necessary advantages of content marketing.

Social Media Marketing (SMM)

Social media marketing can do be a good way for businesses to satisfy their objectives in terms of building brand equity, improving client service, reaching new clients and aggregation customer feedback. If firms will produce social media content that has worth to others, they will connect with customers during a profitable means.

Affiliate marketing

Affiliate marketing is the method of earning a commission by promoting different people’s (or company’s) product. You discover a product you prefer, market it to others (usually through your blog), and earn a bit of the profit for every sale that you just build.

Email marketing

Email marketing provides direct contact with clients and allows you to drive prospective customers to your website.It has been a pillar for any business attempting to generate sales via the internet. In a few steps, you can provide updates, exciting news, reminders, etc. to your customers in a fraction of minutes.

March 25, 2019/by Anol

Digital Marketing, SEO

Digital Marketing Tips For Small Businesses

Digital marketing tips will helps to reach local customers to your locally focused business.Digital marketing is essential for a small business and hoping to stay competitive. But in the case of a busy businessman the digital marketing tactics should focus on in your limited time is difficult. As a small business starter, it can be very hard to know to start when it comes to digital marketing. But it is required.

Here are 7 very practical digital marketing tips for small business owners.

1. Optimize your website for mobile

With 85% of Internet users regularly browsing the web on a mobile device . Because of this Google’s recent decision to reduce the search engine ranking of websites that aren’t optimized for smaller screens. It is important that your website is mobile friendly. You can check here if your website is considered mobile friendly by Google.

2. Manage your Facebook Ads through Ads Manager

If you’re looking Facebook for marketing, advertising is now important to achieve any kind of reach. And if you’re using Facebook Ads properly, i.e. testing various ads and segmenting your target market. So that maybe you’ll get better results using Ads Manager. Ads Manager is a free service and ad management tool from Facebook that is optimized for use in Google Chrome. The benefits of using Power Editor contain optimized bidding, easy to use custom audiences more specific device targeting and a central image library for your adverts.

3.Project your LinkedIn account and use for SEO

By putting arrows or bullet points near to your core skills or abilities can focus the clients easily. These are all helps to standout the profile from others. You can also customize the website links from your LinkedIn Profile to your website. Valuable back-links can add to your site.

4.Use auto-responders and thank email subscribers

The people sign up with your email newsletter or bulletin,it’s good to contact them immediately with thanks and make them to show you are committed to help. Email marketing tools, enable you to create multiple autoresponders , so you can send a custom made welcome email to subscribers – with separate interests immediately they’ve signed up to your list.

5. Build awareness by using Twitter ads

Twitter ads might be helps to just what you need. You can focus your promoted Tweets at the followers of your opponents, leading industry figures and media sites to either enchant new followers or get clicks to your website.

6. Go with ‘re marketing’ that works

‘re-marketing’ helps Advertising straightly to people you have a connection with. This include visitors to your website, your email database, Twitter followers or followers of your Facebook Page. The major advertising tools offer re-marketing including Google ads and Facebook and it’s shows to offer higher returns than normal online advertising for lesser costs. The Constant Contact marketplace provides many tools that focus to make re-targeting your email contacts simply.

7. Blog for “long tail”

Website traffic comes from your old blog post.So make your life of post lengthy.

By following these 7 essential digital marketing tips for micro enterprises, your sales and benefits get bigger.

March 20, 2019/by Khaleel

SEO

Five Essential SEO Tips and Tricks

While last year was indeed significant year for the SEO, the most of SEO strategy that worked will continue to be effective in 2019. Here we list of the five essential SEO tips and tricks to consider in 2019. We describe Five Essential SEO Tips and Tricks below

1. Target Smart Keywords

Keyword research is one important SEO strategy that hasn’t changed much over the years, and will likely continue to be one of the most important to get right. It’s a necessary essential for success in on-page SEO, link building and content marketing. Honestly, if you’re going to be doing any online business, you’ll need to include keyword research in some capacity.

2. Follow Best Practices for On-Page SEO

Five essential SEO On-page SEO is still a important step to earning higher rankings. If you haven’t optimized your landing page content for specific search terms, we recommend that you mention a keyword 2-4 times on it’s assigned landing page. “Keyword stuffing” will not help you in 2019. On-page ranking factors can have a big impact on your page’s power to rank if optimized properly.

The important on-page factors that affect search engine rankings are:

Page meta description
URL slug
H1 or H2
Image alt-tags

If you use WordPress CMS, the simplest way to modify page titles and meta description is through Yoast SEO Plugin (they have a free version). It Shows a visual editor for your page’s snippet.

3. Improve Your Site Speed

Improving website loading speed & times, can be a major factor. It’s absolutely worth the time and energy. It’s not can it improve the website’s search visibility. But it will improve website user experience and it will reduce bounce-rates of website. We recommend checking out your site speed optimization guide. You can also see a case study of your website with GTmetrix. Start by heading over to GTmetrix and running a report on your website, and bookmark the URL for the report it generates.

SEO Tips and Tricks guides

Optimize Images: If you’re on WordPress, download an image optimization plugin like WP Smush or EWWW Image Optimizer. Both have free plugins, that can simply optimize the file size of the images on your website.

Minify JavaScript and/or CSS: This means that you can make certain files smaller, saving on load times. Again, WordPress has a more free plugins that can do this for you, like Better WordPress Auto optimize or Minify.

Leverage Broswer Caching: By leveraging caching, you can extremely improve load times for repeat visitors. To solve this, try a WordPress plugin like WP Rocket or W3 Total Cache.

4. Build Quality Links

There are many rankings factors in Google’s search algorithm. Back links have consistently been among the very important. In fact, you may remember a time ago when back links were so singularly important that spamming low-quality links surely helped improve rankings. Now, your link-building efforts need to be focused on quality over quantity.

If you try this five essential SEO sips and Tricks commonly using

March 14, 2019/by Khaleel

SEO

5 Reasons Why Your SEO Ranking Drop and How to Handle Them

“Help! My Google Rankings Dropped”
Here is some SEO rank drop reasons Picture this situation: You’re running a website that, at one point, held the top ranking on Google. Over the past few months, you begin to see your web traffic slowly dying down from millions of hits to a few hundred thousand hits, and then to nothing a few months after that. You search yourself on Google, but find your website is no longer on the first page, and you wonder why.

We have some of the possible answers that may be SEO rank drop reasons. Let’s take a look at five common reasons your web site may be losing traffic.

1. Your Website Violates Google’s Content Guidelines

Google has very strict guidelines about how they rank websites. If you find yourself with little or no traffic and look in your email to find a notice from Google, you have likely run afoul of Google’s policies regarding content.

The number one rule for Google is “Content, content, content.” If you have a lot of spammy or low-quality content, Google will penalize you. Keyword stuffing is a big no-no. These are just two examples of old, but still surprisingly common practices that will earn you a Google violation and cause your traffic to drop significantly. Refer to this article to find out about bad SEO practices you might still be using.
Google violations can be removed. You will need to check your Search Console account. Inside the Messages menu under Warnings, you will find any manual actions taken against you. The message will include instructions on how to have the manual action lifted. Follow these instructions. You will then need to petition Google to take another look at your website. If you pass, the manual action will be lifted.

2. Irrelevant key word

Another SEO rank drop reasons are Your Keywords Are Either Obsolete or Not Relevant to Your Region Using obsolete keywords is a recipe for disaster. When people search on Google, they are actually using keywords to simplify their searches to get the most relevant results. Google has become so advanced these days that it can even search websites based on location. There’s a hint for you, in case you missed it!
However, you also need to take into account that nearly all industries change over time, so if you’re one of those people that are asking yourself “Hey, I used this keyword x years ago, and it worked fine, why is it not getting me anything now?”, it’s because that particular keyword has likely become obsolete. Furthermore, keywords can vary by region. The best way to find out if you’re using the right keywords is to do keyword research. Use Google Trends to find highly-used keywords in your country, or join communities with similar interests. Sometimes you can find communities that offer amazing insight into your particular industry.

3. Spammy or Low-Quality Backlinks

This is also one of the SEO rank drop reasons, Just as low-quality content on your site can get you penalized by Google, you can also get penalized if you link to other sites that have low-quality content. Here’s why: In the days before the Panda and Penguin updates, websites used backlinking to rank on Google. These sites often had spammy or spun content stuffed with keywords users commonly put into Google. The result was that you would perform a search for something like “fish tanks” and get a whole host of… well, let’s just call them “Not Safe for Work” sites just for the sake of professionalism and good taste, shall we?

The point is that Google looks upon poor backlinking as a way to “game the system” so to speak. In essence, you’re trying to gain artificial hits using very questionable methods, and that doesn’t sit right with Google. The above example is a good reason why you should always check the quality of your backlinks.

4. Poor Website Speed

Poor web Site speed is most SEO rank drop reasons for our website, We know it’s tempting to use those free hosting providers you see floating around the Internet. After all, free hosting is a great way to cut costs and increase your profit margin, right?
Wrong! What you may not realize is that a lot of these free hosting plans offer what’s called shared hosting, which means the speed of the server on which your site is hosted is highly dependent on the amount of traffic going to that particular server. Since you’re sharing bandwidth with other websites, it’s quite possible that the amount of traffic will bog your site down tremendously, and nobody likes a slow website. Just think of what you would do if you encountered a business that had a slow website. While free hosting may work for the average Joe Schmoe that doesn’t expect to get a lot of visitors, a business has to show a lot more confidence than that!

5. High Website Downtime

It also another SEO rank drop reasons, This will leads us to another caveat with shared hosting: it doesn’t guarantee 100% uptime and may even have a bandwidth cap. Downtime on a website is bad for business. If a customer, or worse, a potential customer visits your website only to be greeted with a 404 error, it’s going to create the impression that the quality of your services or products is as bad as the quality of your website. Do yourself and your customers a favour, and look into dedicated hosting options. It will cost some money, but don’t you think the rise in traffic would be well worth the cost?

Hosting

If you don’t have the money, knowledge or staff to handle the large-scale management inherent to dedicated hosting, you might look into what’s called VPS hosting. This type of hosting is best described as a low-cost upgrade for shared hosting. You will still have some of the bandwidth limitations, but every website has a dedicated partition on the server, so each site runs at a higher speed. This type of hosting is great for small businesses because of its typically low cost.

Your chosen hosting company will likely offer different types of hosting plan. Most, if not all of them, will offer dedicated hosting, no bandwidth cap and a high amount of uptime. Some services are quite affordable, while others are on the expensive side. Be sure to choose a plan that best fits your business as it currently stands. You can always upgrade to a higher plan later if the influx of new customers becomes too much for your current hosting package, and upgrading will cause very little downtime, especially if your provider can guarantee a high uptime. Just as not enough hosting can cause a serious drop in traffic, too much hosting might take a larger bite out of your profits than you can effectively handle.

Conclusion
SEO is the life blood of any website. There is no “easy way” to get your website to the first page on Google. Using the wrong SEO practices can reduce your website to nothing more than a collection of bytes sitting on a server. It takes dedication and hard work to rank high on Google, but the resulting web traffic you will receive is well worth the amount of effort you put in. Hopefully, this article will help you with your quest to the top.

January 25, 2019/0 Comments/by Riya

Digital Marketing, Online Marketing, SEO

Dallas Texas SEO & Digital Marketing Companies: Are Their Products and Services Worth It

SEO

Ever thought of hiring a Dallas Texas SEO & Digital Marketing Companies and wondered what are the benefits of hiring an SEO & Digital Marketing Companies, here are some answers.

In a world where almost everything has gone digital, it’s important to keep up with and take advantage of technology, especially if you own a business. For your business to thrive, you need to get your hands on an effective marketing strategy and model to keep it relevant to the public. You have to maintain engagement with your customers in all aspects – digital or traditional. This is where an SEO digital marketing company comes in to help put your business on the map. Here are some service offered by Dallas Texas SEO & Digital Marketing Companies

What is an SEO digital marketing company?

What then is an SEO digital marketing company? How is it different from traditional marketing agencies?

An SEO digital marketing company refers to a business that offers digital marketing solutions. These solutions include, but are not limited to, search engine optimization, social media campaign, and other digital marketing campaigns. It offers creative, innovative, and up-to-date solutions to achieve the client’s marketing goal. SEO digital marketing companies such as Web-Marketing-123 usually offer service and tool packages that cover the needs of the clients.

An SEO digital marketing company is responsible for ensuring that the client’s presence is felt across many different digital platforms, such as the World Wide Web, Facebook, emails, mobile apps, Internet TV and other video streaming services, and search engines. Its main purpose is to make sure the client appears on the top results and/or ranking on any digital platforms. Given below are some products & services offered by Dallas Texas SEO & Digital marketing companies.

Products and services offered by top Dallas SEO digital marketing companies

Most Dallas Texas SEO & Digital Marketing Companies, are known to offer a wide array of digital marketing products and services, which include the following:

● On-site Search Engine Optimization assessment
● Link building strategies
● Web design & development
● SEO services
● Social media advertising
● Pay-per-click ads
● Content planning & marketing

Questions you need to ask before hiring an SEO digital marketing company

Hiring an SEO digital marketing company to take care of your marketing needs requires a careful understanding of the provider’s solutions, capabilities, and results. Reading reviews about an SEO digital marketing company as well as going through an in-depth study of the solutions they offer are the primary steps.

It’s also critical to ask the right questions when you sit down with them. These questions will help you assess further their true capabilities. Their answers will help you decide whether they can deliver to each of your marketing needs.

1. How will you improve my rankings?

This is perhaps one of the most generic but important questions related to SEO. It’s expected for an SEO digital marketing company to have a proven process to improve a client’s search engine ranking. This process should be flexible enough to cater to different client needs.

Be careful with companies espousing black hat techniques (purchasing low-quality links or using certain keywords to get a page to number one). These techniques are illegal and will put your site in trouble down the line.

2. Do you have samples of your writing?

Good SEO requires great content. The digital marketing company should be able to showcase a portfolio of its content and copywriting articles. This will help you assess whether their type of writing and content align with your company’s culture and marketing goals.

3. How do you optimize paid search campaigns?

Digital marketing companies should have a Google Partner Badge and the capability to offer services across different PPC (paid-per-click) platforms. In addition, they should have a process to effectively use these platforms as well as defined metrics for their reports and analysis, methods for reporting, etc.

4. What social media strategies do you offer?

A digital marketing company’s social media strategy solution can make or break a client’s first impression. This is because social media is by far the most relevant concern of clients nowadays.

The digital marketing company should be able to provide context on how it can take advantage of social media as an avenue to solve the client’s marketing needs. There should be an effective methodology in place to manage communities across many different social media platforms.

5. Do you have a web design portfolio?

A web design portfolio offers an overview of how creative and effective a digital marketing company is. It helps you assess their aesthetics and potential to deliver according to your preferences. It will also help you find out whether they’re capable of building flexible websites that work on different platforms by utilizing responsive design.

On top of these, the company should be able to walk you through their e-commerce services, maintenance, analytics, SEO application, and so on.

6. What do you think makes you stand out from the competition?

Perhaps one of the most general but critical questions to ask is how they stand out from their competition. This may sound cliché but an SEO digital marketing company’s ability to articulate its vision, mission, solutions, and results is an indicator of how capable the digital marketing company is. Their conversion rate numbers, month-over-month progress, and results, as well as their client feedback, should be consistently stable and positive.

Verdict

The products and services offered by an SEO digital marketing company are all worth it depending on your marketing needs. There’s no one-size-fits-all solution, but Dallas Texas SEO & Digital marketing companies offer a broad range of end-to-end solutions that always deliver to client needs.

December 20, 2018/0 Comments/by Brahmadas R

SEO

Best Off-page SEO strategies to Build Your Online Reputation

Search engine optimization is a technique used to improve traffic to your website by high-rank position in the search engine result page (SERP). Choose the correct, best Off-page SEO strategies to Build Your Online Reputation. On-page SEO and Off-page SEO are the two techniques to improve your website position in SERP

On-page SEO includes all things on our website such as title, meta description, content, image, internal links etc.

Off-page SEO

Off-page SEO plays an important role to improve your website ranking. Off-page SEO definitely make your website popular on the internet. Through this techniques, we can get more visibility in search engine. Now we go to detailed discussions about best Off-page SEO strategies to build up your online reputation.

Benefits of Off-page SEO strategies

Through off-page optimization, our website gets lots of benefits. some of them are:

Increase in ranking: The website will rank position higher in SERP. Through this, we get more visitors to your website.
Increase in page rank: This is actually Google introduced. page rank value between 0 to 10. page rank indicates the quality of a website in the eye of Google.

Off-page SEO techniques

For improving our website ranking, we have lots of off-page SEO techniques. Off-page techniques improve your website position in SERP. The main Off-page strategies are given below.

Social Media Engagement

Social media engagement is the best off-page activity in SEO. This is also a form of link building. The most popular social networking sites like facebook, twitter, LinkedIn, Orkut, Pinterest and first create your own profile. Share your post on this social media. Depending on the like and share your post on this social media, it will definitely increase your website ranking.

Directory submission

Directory submission is another one best off-page activity. For improving website ranking, most popularly used this. But directory submission is an old school SEO practices. Through this directory submission, build quality backlinks. Choose a good directory and select a proper category. Submit your website to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo. Directory submission gives good result and these results stand out over a longer time period.

Article submission

Article submission is a recently used off-page SEO technique. Submit your article in high PR article submission directory. In directory submission, we get tinny pages, powerless and less content. But in article submission, we get rich content. EzineArticle.com, SearchWarp.com, eHow.com, ArticlesBase.com, these are the free article submission website.

Forum posting

Create a forum online discussion board of your own and start a discussion and share the topics. In this forum posting post or reply to a thread in other service-related existing forums. Through this allow links in your signature which can be crawled by the search engine. Forum posting is an effective way to build backlinks to your site.

Blogging

Blogging is one of the simple off-page SEO techniques. This is a most powerful and effective way to promote company or website in online. Create your own blog of your company or website and write fresh and quality content.

Search engine submission

Submit your website to the most popular search engines like Google, Yahoo, MSN, Alexa, Alltheweb

Social Bookmarking

This is an effective way of promoting your website online. Bookmark your webpage on a popular bookmarking website, then you get high traffic to your webpage. The most popular bookmarking sites are Digg, Delicious, StumbleUpon, Propeller, Tumblr.

Link Exchange

Link exchange is simple off-page activity. For improve your link popularity, exchange links with the service-related website. This is a major factor of Google page rank algorithm.

Press Release submission

The press release is another off-page SEO technique. Most press releases are paid. 1888pressrelease, Open PR, PR Leap, these are the popular PR websites.

Use this best off-page SEO strategies to Build Your Online Reputation and improve your website ranking. I hope this will be very useful to you.

Praseetha Vijayan

March 26, 2018/0 Comments/by Praseetha

Digital Marketing, Internet Marketing, SEO

Best On Page SEO Techniques To Implement

On Page SEO Techniques or On-Site SEO is the practice of optimizing elements on the website in order to rank higher and to earn a good traffic from search engine. The fundamental goal of On-site SEO is to make a page useful for both search engine and users. On page SEO activities include using keywords in right place and in density, usage of internal links, meta tags, taking care of image SEO etc. Here let us look at the best on-page SEO techniques to be implemented in detail to attain a good ranking.

On Page SEO Techniques

In-depth Content: Content must be thorough to attain a good ranking. Google Panda update was to eliminate thin content.
Convenience: Google checks the content to know whether it is readable? Is it organized or not?
Exclusive: The content in the page must be unique and properly addressed.
Credible & Definitive: Checks whether your content is good enough to read and does it provide the information that the user queries for.

Keyword Agnostic On-Page SEO Techniques

Links used in the Page

It is a very important aspect of on-site SEO. Whether the link is external or internal? How many links are there? Let’s look what is an internal as well as external links?

Internal Links are the links that point at the same domain that the links exist on. While External Links point at any domain other than the source link.

Why External Links so important?

It is the most important source of ranking power.
These links pass equity differently than internal links. Since search engine listens what others say about you.

2.Page Load Speed

Page load speed is a measurement of how fast the content on your page loads. It is described either in “page load time” or “time to the first byte”. Your page load can be evaluated using Google’s Page Speed Insights.

3. Handling of Schema.org structured data or other markups.

Schema.org is semantic vocabulary that you can add to the HTML to represent your page in SERPs. Structured data contains the pair of a name with a value which helps search engine in categorizing and indexing your content.

4.Page URL Structure

It must be shorter than 2083 characters. It must be simple and relevant. Use hyphens to separate words. Always use lowercase letters for URL.

5. Mobile Friendliness

By doing this we ensure that visitors who access your site from mobile devices have an experience optimized for their specific device. It is best to adopt the responsive design for the sites which serves the same content to mobile and desktop users.

6. Page Metadata

It describes the page content. Let’s have glance through the metadata.

i.Meta keywords attribute – keyword relevant to your page.

ii.Title tags – text that appears at the top of the browser.

iii.Meta description attribute – a brief description of the page.

iv.Meta robots attribute – you are telling the search engine what to do with your pages.

index/noindex – tells search engines whether to show your page or not.

follow/nofollow – tells the search engine what to do with the links on your pages.

On Page SEO Ranking Factors

Content of Page: Good content has demand since it provides relevant information.
Title Tag must contain 50 to 60 characters. Try to put the keyword first. Also add modifiers to your title like best, 2018, review etc.
Use SEO friendly URL.
Fascinate with multimedia images: Inclusion of images reduces bounce rate and it also boosts user-interaction signals.
Use the keyword in first 100 words.
Use internal and external links.
Apply LSI keyword – To understand about a particular query Google looks at LSI keywords or synonyms of the searched keyword. LSI stands for latent semantic indexing.
Image Optimization: Include targeting keyword in the image file name and also in the alt text. To write good alt text keep the tips given below in mind. Describe the image as clearly as possible and keep it short. Also, use the focusing keyword in it.

Hope you all get a small idea of the On Page Optimization techniques and it’s ranking factors.

Ancy Thomas

March 1, 2018/0 Comments/by Ancy

SEO

How To Verify Websites By Webmaster Tools

Webmaster Tools : The Mock Point

Search engine optimization is a set of process used to list a web page or website in top search results. There are many seo tools available today. But Google webmaster tool is the best in them and also we have Bing webmaster tools too. Here we discuss about how to verify websites by webmaster tools and first we are going with Google webmaster tools.

Google Webmaster Tools

For this you need to login to your mail account. After login take google and search google webmaster tools or you can type the address www.google.com/webmasters/tools. You can see like this

Here click on search console. Then you can see the option add a property. Here you have give your website address and click on add. After this you will reach to verification process.

In the verification process there are different ways but the easiest way is html tag given in alternate method. Select it and you can see a code. Just copy the code and paste it on the header section of your website.

For example if you are going to verify your wordpress site then copy the html code and paste it on the text box of google webmaster tools.

If you done your verification process successfully you will get a message about it and click on continue button in that notification. After the verification you will reach to your search console dashboard.

Here you can see the option crawl, this is used to fetch your page in the verified website. Click on fetch as google in the crawl option after this your fetched page will be shown and you need to click on request indexing. A new window will come and contain options like crawl this url only and crawl this url and direct links. Select the appropriate one for your page.

Now lets discuss about some other term shown here.

Search Analytics

If you click on search analytics will show the list of keywords searched by users to reach into your site. You can see 5 indicators in that, they are

Queries

It give details about your site ranked at which keyword. We can identify the relevant keywords in this.

Clicks

This means number of users clicking ie, how many people are seeing your site by clicking the search result.

Impressions

This means for a number of keyword search by people your site may appear in the search result. In each search result even if the users don’t visit your site you still get impression.

Click Through Rate

In the search results your site may be present, then many people will click it and visit your site. The percentage of this people is the click through rate.

Position

For each keyword your site have position. Here you can understand your site’s position for each keyword. Top one to three positions are the best.

Some Other Important Terms Are :

Crawl Errors

This will show the errors detected while Google bot checked your site. This section will show all kinds of errors like server errors, missing pages etc.,

Robots.txt

These kinds of files can restrict crawling program of bots from website or from certain files or folders.

So these are the main terms you need to know in web master tools. The webmaster tool provide a communication to us. This will point out the errors and mistake of us. So make use of google webmaster tools to improve your site ranking and to correct your mistakes.

Bing Web Master Tools

The Bing webmaster tools are just like Google webmaster tools but Bing is a search engine owned by Microsoft and available in 40 different languages. Optimization of your web page by bing webmaster tools is by the following process.

Search bing webmaster tools or you can type the address www.bing.com/webmaster. Login via your Microsoft account and after that login to your blogger or wordpress you want to add. In the bing webmaster dash board you can see the option add site.

Click on add your site and a new set of options will be shown like this :

Here you have to give the website details. Copy the website url and paste it in the text field shown at the top. Add necessary details here and save it.

Verification

The easy verification way is to copy the meta tag (option 2). For example if you are going to verify blogger then click on themes and select edit html. Paste the copied code in the head section. After this come back to bing webmaster and click on verify and you will get notification about verification is successful or not. In the dash board you can see the option diagnostics and tools, in that click on fetch as Bingbot.

Here paste your website address and the pages in it and click on fetch one by one. In the dash board you can see the fetched site. To check the activity click on it and you can see the options like clicks from search, crawl errors, pages indexed, appeared in search, sitemaps etc.

Crawl Error

Crawl error section shows the errors like unsupported content, page not found, etc, while crawling process.

Sitemaps

Sitemaps can make navigation easy. Sitemap is really important to communicate with search engines. By adding sitemap your website will get better visibility.

These are the main webmaster tools and its verification and extra details. In seo webmaster tools are important, because with that you understand the errors and you can increase the website rank.

Nikitha V P

March 1, 2018/0 Comments/by Nikitha

SEO

Top SEO Tips for eCommerce Websites

Is it possible to sell anything if customers are unable to find you? SEO is the heart of every business and eCommerce store is no longer exempted from the benefits it can reap by making their site SEO friendly. In simple, SEO boosts the site or eCommerce store visibility in renowned search engines. Why to maximize the site visibility in search engines? The site that appears on the first page of the search results is clicked by many of the internet users. The users liking the products will take a desired action. To achieve this you should follow the SEO tips to strengthen eCommerce website. Moreover, the sites that have good ranking on search engines get a sea of traffic and target customers to the store.

There is no particular size that perfectly fits the strategy of SEO. It is the responsibility of the site owners to audit their site thoroughly to find out its strengths and weaknesses and later should prepare a right SEO strategy that pulls more traffic to the online store.

Critical SEO Tips

Few of the critical SEO tips that are embraced by eCommerce site owners include

Do not completely depend on PPC: Many eCommerce site owners fall behind PPC ads to gain maximum visibility on search engine results page. The cost of PPC is too high as the prospective customer clicks on your ad. When you stop paying for the ad, then your presence goes into oblivion.

There are a few customers who do not have good opinion about banner ads, online ads and sponsored links. In fact, they do not trust the products showcased in the ads. Therefore, instead of just depending on PPC strategy, the site owner should also implement organic SEO strategy to gain maximum visibility on SERP. This visibility remains for a long time

A recent research conducted by Google has found that the eCommerce sites who stopped using paid ads was not able to transform the paid clicks to SEO clicks. So, it is clear that you should not solely depend on PPC ads, since once you stop them, you do not even get organic clicks. Every eCommerce store should implement both PPC strategy and organic strategy simultaneously to reap fruitful results.

Keep Junk And Duplicate Content At Bay

Posting duplicate or junk content on the site will push your site ranking. In fact, junk content is considered to be the biggest enemy of search engines. The eCommerce websites that have duplicate content in the form of product descriptions will slump the site ranking. In addition, these sites are imposed with fines by search engines.

The eCommerce site should find out the duplicate content on the website and replace with unique content to avert getting penalized by Google and other search engines. You can use canonical tag to keep this kind of problem at bay.

Prepare A Powerful Content Strategy

By adding fresh and informative content on your eCommerce site regularly will not just help you to grab the attention of your esteemed and potential customers to the site, but it also improve your site ranking on search engine results. You need to post content that is related to your products and services to engage the audience on your site for a long time. People liking your content will share on social media pages, therefore making your piece of content go viral swiftly.

Do not Use The Product Descriptions Crafted By Manufacturer

Basically, writing content for every product is a challenging and time-taking process for the eCommerce owners. As a result, they copy and paste the product content from the manufacturer site. This is not the ideal practice of SEO. Ensure to rephrase the product description that is easy for readers to understand and that is SEO-friendly. You need to embed the words in the product description that are often used as search terms by the people while looking for the product.

Optimize The Images Of All Products

Image search is the popular function that is used by the internet users to search for the desired products online. The site owner should add keywords relevant to the product in the ALT tags of images to make the images search engine friendly. Ensure to use the keyword that speaks about the image and do not cram the ALT tag with too many keywords.

Embed A Unique Meta Description In Every Page

When the eCommerce site owners are optimizing the on-page, they use the same Meta description on each and every web page. This is another false practice in SEO. The Meta descriptions are written to help the user understand about the product prior to clicking on the link. These couple of lines of Meta description appears on the search engine results page under the site link. The user after reading the description decides whether or not to click.

Add Product Reviews

Unique and information content is crucial in SEO to avoid getting penalized by Google and affecting the SEO ranking. The product review is the best way to create unique content for the eCommerce store. These reviews will increase trust about your store in potential customers.

Link Products From The Home Page

The link structure used by the eCommerce site is often confusing and customers get lost in this structure. Many people create product pages deep inside the link structure. This will not only let your customers find the products easily, but also affects the page rank score of the product. The sites that have deep link structure will less likely to appear on search results.

By linking the product from the home page make it easy for the customers and search engines to find your products without any hassle.

Optimize Anchor Text

By adding links to the internal pages of your website will improve the crawling process and site visibility. Instead of using “click here” link, you need to add link to the keyword to redirect to another page that is speaking about the keyword to get better ranking. For example, instead of writing click here to visit daily wear shoes, you need to create a link on causal loafers to redirect the user to that particular page. You also need to add links to the keywords within the product description to direct users to similar products on the website.

Optimize The eCommerce Store To Make It SEO Friendly

Structure of the site will add a lot of weight in search engine ranking factors. The site that is properly structured will get high visibility on search engine results. You need to structure the page to add more number of landing pages. These pages can be related to your product, service or a product type. By doing this, it helps you to optimize different web pages and keywords groups. Therefore, it maximizes the site visibility on search engines.

Also, if you are offering coupon codes to the customer, then redirect them to coupon sites to redeem the offer. This helps you to gain backlinks to your store besides boosting the sales. In addition, you need to create profiles on reviews sites to encourage the customers write about the products of your store. This helps you get many inbound links that improves the site trustworthiness.

If you have any more SEO tips to optimize the eCommerce store, do comment about them.

February 7, 2018/0 Comments/by Brahmadas R