How to target your product in multiple cities without hurting your SEO
How to target your product in multiple cities without hurting your SEO? Your nearby cities are an integral part of your Local SEO. Let us explore in detail all about local SEO strategy.
You may have faced several times the situation that targeting the audience of multiple cities. You have to rank your keywords in cities name like ‘flower shop in Kochi’ or best seafood in Kochi, etc. Now you think, keywords that target multiple cities will help in your SEO? The answer to this question is local SEO. Let us look in detail does local SEO hurt you or benefit you.
Why local SEO is important?
Mainly, there are two reasons for local SEO.
1. Local SEO attracts foot traffic.
Think about a situation where you go out for some enjoyment with friends and stay somewhere in the city for a night. And take your Google search and search for the best food in the city. After finding a location what do you do? Do you just order your food and wait inside your room or get out with your friends to conquer that food destination? The studies say that more than 50% of people search in Google for location-based service is for a direct site visit. Nearly 46% of Google visit is location-based.
2. Local SEO rank you Higher on Google
Local SEO does 2 things for you
- Traffic to your site and
- Increase your keyword ranking
Local pages are Good or Bad for SEO
During the older times of SEO, local city pages are mainly used for stuffing the keywords. That means you create a page and write content about your keyword. For example, flower delivery in Kochi, Flower delivery in Thrissur, etc. And change these city names by copy-pasting the content on each page appropriately. This results in multiple pages with the same content. And finally, your page is penalized with Panda Update. In this way, local city pages may affect your SEO badly. But it is not if you have done it properly.
Make each city page a unique one
If you want to list all the cities on your pages, then just include them on a single page instead of creating separate pages. You did not need individual pages to rank based on cities in most cases. Although, even you can create individual pages but make sure that the content on each page must be unique.
Some tips to optimize for Local Search
Google My Business
Google ultimately stands to bring information to its users. So, adding your business to Google my business will help Google to verify you and add to SER Pages. Google My Business is free and easy to use. With a proper description and title, optimize your profile. Customs reviews and replays can help you much more in ranking. Your company name, phone number, and working hours are mandatory details you should provide with.
Build your Internal Linking Structure
The internal linking structure will boost your SEO. They can do great things on your website.
Improve your page navigation
Help Google to find your best and important pages
Also, improve your website architecture
All this helps you to improve your ranking on Google and increase the chance of discovery by people who are doing a local search.
Build your NAP citation
NAP stands for Name, Address, and Phone. This is your general business information. So, firstly you have to give your NAP in your website itself. Place it at the bottom of your home page, that are usually easy for people to find. And also submit your NAP in online aggregations for publicity like Yelp, TripAdvisor, Microsoft Bing, etc.
Optimize your site for Mobile devices
Nowadays, people always seek their mobile phone for each and every person’s needs. So, most of the searches came from mobile devices. So, you certainly optimize your pages for mobile devices.
What do you understand from all these? Local SEO is important for you, but at the same time, it hurts you if not done properly.