The SEO world is discussing Structured data for several years. At the time of implementing this, Google, Bing, Yahoo and Yandex together think that it makes a great change in SEO. However, a very small percentage of people use structured data for SEO purpose. The reason is the lack of knowledge about it.
Along with structured data, you might hear some words like schema.org, microformats, microdata etc. The majority of people don’t really know the distinction and similarities between these. In this article, we are going to answer some of your common questions. For example, what you mean by structured data? How to implement it? How structured data favor your SEO?
What is Structured Data?
Structured data is any content that is in an organized form. If you have contents of irregular format, arranging it in to understandable tabular form can be considered as an organised one.
Consider an example given below:
Following are some kind of text notes;
morning 7 am – Gym
9 A. M breakfast
reach the office at 10
It is just some text that says the morning schedule of someone. Now I am going to organize this data in a structured manner.
Time Action Venue
7 A. M Morning Exercise at Gym
9 A. M Conference Call At home
10 A. M Seminar Presentation at New Town Auditorium
Now, it becomes ordered and structured. When it comes to SEO, structured data is the implementation of some type of markup for the web page. And it provides some additional information about that particular page to users. This markup helps search engine to better understand the purpose of that page.
How to implement Structured data?
We can use different methods to implement data. Before getting into it, you must be aware about the term called ‘Vocabulary’. Vocabulary is some concept and its relationship describe some area of concern. Vocabulary is the common words or phrases used inside the Structured data language. Nothing more, but you will clear this on the way.
There is some syntax that commonly supported by search engines. They are microdata, JSON-LD, microformatsa and two common vocabularies are known as Schema.org and Microformat.org. Schema.org is a vocabulary that supports the Markup of structured data in an HTML document. However, schema.org can be used either with microdata or JSON-LD syntaxes.
Microformat is a vocabulary and markup syntax too. In other words, microformat is a method of adding semantic information to an HTML document. And it uses some defined markup structure that relies on the HTML attributes.
For SEO, microdata approach is the most recommended one, but Google improved their JSON-LD in past years and hence JSON-LD took lead over microata. But Bing does not support JSON-LD.
How Structured Information Benefit your SEO?
Google, Bing, Yahoo, and other search engines promote the use of Structured data and utilize the benefit from it, by implementing properly. The main benefit includes search result enhancement like rich snippets, rich cards, carousels, knowledge boxes, etc. And providing deep information about the website. As I mentioned earlier a well-organised data display your page in front of search engines with much more accurate information about the content of your web page.
Rich search results – Which includes enhancement of image and other contents to understand by search engines.
Rich cards – Is a variation of rich search results. And designed for mobile users.
Enriched search results – It includes interactive features
Knowledge Graph – Provide information about a brand or a product.
Breadcrumbs – For added attraction and enhancement of your result view.
Carousels – Multiple results are visible in search results in a carousel-style.
AMP – AMP Pages have appeared in carousels with rich results for mobile users.
Try to read How web Design Affect SEO? to know more about an organised manner of website.