How Web Design affects SEO?

Do you have a website for your business needs? And are you really interested to do SEO for more business and traffic into your website or are you already doing SEO for your Business?

Whatever the answer is, do you have any idea about how the design of your website impacts your SEO? Do you ever have a thought about it? Or ever your SEO specialist mentioned about this fact?

If it is not done, then let’s discuss the impact of your website design on your SEO performance.

In general, a website needs a good user experience, rich and quality content, good page, and domain authority. And other technical constraints such as loading time and asset size, etc. These are the factors affecting your SEO performance. Let us explore in detail how your Web Design affects your SEO Rankings.


Web Design Impacts on SEO

First of all, I will let you know that the Design of your website definitely impacts your SEO. Whether it is positive or not it depends.

When we take the examples from current situations, website design greatly differs. Many changes have happened from time to time. Now a great number of websites are designed as a single-page website. Everything you want to display about your website must be included in one page.

Is your website is a single-page website or a conventional multi-page website? Whatever let us explore some pros and cons of both kinds of websites.

I am sure that you are aware of multi-page websites. But, what about a single-page website? Is that new to you?

Single Page Website can Provide More user-friendly Experience

Yes! Of course! Most of the people browse or search with their hand devices like mobile or tablets.

So, single-page designs of a website provide more convenient browsing experience in Mobile devices. It is one of the advantages of having a single-page website. And users can navigate easily through it.

They load quite faster than any other websites, that’s an additional advantage the user has experienced. In addition to that, some people find it difficult to click on additional pages for more enquiries.

Also, some are very lazy to click for another option in their small devices with their thick fingertips. Then a single-page website is very useful for that kind of people.

Now come to the corner of SEO, these kinds of websites can be targeted only for a particular type of audience. Since it has only one page, we need to fill the content with most care. Everything you included must be a relevant point that hit your matter. And the order you were given all those things if gone wrong, then it changes the story.

It can definitely create some trouble if you are focusing on one keyword or a set of keywords to target your audience.

Single page-website has a higher page authority

Links are the biggest factor that determines how well the website ranks in Google.

The benefit is that every link acquired is pointed to that single page URL. But as I said earlier, a single-page website web design is the most crucial one that dictates the business’ future performance. is not possible to target wide and variety of keywords.

How about Multi-paged websites?

If your business is focusing on a wide range of users and you are not able to define you in a single page then a multi-paged website is suitable for you. And you are depending on Google heavily to find your customers, the better is always having a multi-page website.

Incorporating different keywords you can rank multiple pages of your website. Thus, your visibility chances will be even more. But if google search visibility doesn’t matter for your company, and your customers are from a focused area. Also, multiple keyword ranking is not so important for you then, again you can choose a single-page website.

Web Design Affects SEO Rankings

A multi-page website is always content-rich. Many SEO strategies are well suited for such a website. But for single-page websites, most of the SEO strategies are not possible to implement. The negatives of the single-page websites from the point of SEO is always positive for multi-page websites.


What do you understand from this discussion? What kind of website is suitable for your business?

However, we found out that, websites that give priority to SEO is always good in multi-page design. Those who select a single-page design are not focused on SEO factors.

So, first think about the dimension of your business, the services, customers, etc. Then decide which one is good for your needs. Then choose the best design that always suits your SEO needs.

When it comes to website designing today, they are many tips are available for responsive website design for SEO. And the professional website designers keep two crucial things in mind. The first thing is the visual appeal. The website should look visually attractive; otherwise, it would not draw enough visitors.The second most important thing is to follow Google guideline when developing or designing the website. If guidelines are not followed, the website will not get any SEO benefits. So, it is absolutely important to understand the various aspects and benefits of website design for SEO. These two things have direct connections. They are dependent on each other.

Top Tips for Tuning Up Your Responsive Design Website for SEO Benefits

So, you need to plan your website designing in such a way that your search engine optimization campaign remains effortless and result oriented. A connection between website design and SEO is always there. A visually appealing website is important, but there is no meaning of having a website that does not draw enough traffic. So, along with visual appeal, website developers have to keep the SEO aspect in mind.

 Responsive Website Design For SEO


There is a connection between website design and SEO. Presently, the websites that adopt responsive design are regarded as compatible for search engine optimization. It is basically a website designing trend that has been adopted by many website owners in today’s time.

Responsive website design

Responsive website design has a lot of benefits in offering. Those benefits are listed in the following section of this article.

• A large number of website visitors come from handheld devices or mobile phones. Hence, a responsive website design will draw more visitors to the website.

• For the eCommerce stores, 7 out of 10 buyers are from Smartphone devices. Thus, the responsive website design will prove to be useful in this aspect well. It will make the website friendlier for Smartphone users, and that will increase the number of buyers on the website.

• The third aspect is the SEO friendliness. Google and other major search engines have started giving value to Smartphone users. Thus, search engines want the websites to become responsive so that better satisfactory result from web visitors can be achieved.

Changes to Responsive Web Design

So, in order to obtain SEO benefits, you have created a responsive website for your online business. However, despite having a responsive website, you are not getting a good amount of visitors. Your website’s SEO performance is not really satisfactory.


If these things are bothering you, there are a few things that you need to follow. Basically, your responsive website needs a little bit of tuning. That means the website needs to be refurbished properly. A few small but significant changes to the responsive website can bring immense business success. In the following section, the changes regarding responsive website design will be discussed.

1. Optimize the Images

Though you have a responsive website, your website may work slowly for the desktop or Smartphone users. There could be many reasons for the slow loading performance of a website. Primarily, it is found that high-resolution images make a website to work extremely slowly.

So, you need to get rid of the high-resolution images at first. You should use images that come with a resolution, which is friendly for the web. Too low resolution would not be a good thing, as that will harm overall image quality. If images are not crisp, they would not be visually appealing. So, you also need to keep this important aspect in mind.


Once images have been optimized, you need to go to the next stage. The next stage is to check the loading speed or performance of the website after changing the resolution of the images. If you find that loading speed is satisfactory, you do not need any further actions. The loading speed can be improved by hosting the website on a dedicated server. Using a dedicated server is always a good thing, as it will ensure safety for your website data. Nevertheless, your website will also become flawless in terms of loading speed. A shared server is generally slow, as the server is shared by multiple users.

2. Slimming down Your Website

Now, you need to trim down or slim down your website as much as it is possible. Slimming down the website has a lot of benefits to offer. Among those benefits, better SEO performance is the most notable thing. Performance of your search engine optimization campaign will get better with certain measures that you choose to adopt. These measures are discussed below.

Better Measures For Slim Down Your Website:

• Resize Your Images: Large images are not required. You need to resize the images on the website carefully. The images that are abruptly large in size should be resized. The images should give proper visibility.

• External File Consolidation: You need to take care of the external files. For example, you need to consolidate all CSS data into one file. The same thing is applicable when you use JavaScript on your website. All the data and coding should be consolidated in one file. It makes things more efficiently arranged. It also enhances SEO performance or value of the website.

• Check the Graphics: Graphics of your website has an impact on the user experience. The interface should be simplistic. For responsive website design, minimized graphic design is highly suitable and recommended. With two of them, you get a perfect pair. Graphics should be improved with a few crucial things. The most important thing is the use of proper styles. Make sure that every website page features the same style. It makes website seamless in loading. Also, it enhances the SEO performance of the website.

• Avoid Heavy Library Files: when you use JavaScript or Java for website development, you need to follow a few basic things. The most important thing is to avoid heavy library files. Make sure that you keep library files which are required and important.

Making these changes to your responsive website design for SEO will help you immensely. It will give your website more SEO friendly aspect. Overall performance of your search engine optimization campaign will become seamless or effortless. Google prefers websites that are responsive. It further loves the website, which is well-organized, easy to load, and minimum in graphics. You can get in touch with SoftLoom IT Solutions for obtaining the best possible web services.