Visuals pave a good way to content marketing especially videos can be used by brands to showcase their products. Videos are attractive and help brands to communicate with their audiences. Videos help in introducing a new product. According to research, 45% web users watch video in an hour or more per day. And by 2020, 82% of consumer web traffic will be video. On the other hand Limiting yourself YouTube is not a good idea. This article will show you the video marketing tools and techniques for the marketing purpose.

Different Video Marketing Tools And Techniques

• YouTube

  It is good for promoting the accounts. It has the first place in digital media. There are chances to drive leads to the site and to build income. It also helps a lot for branding and it offers an opportunity for organic spread among the people.

• Vimeo Pro

  This is good for the persons who are into creative film-making. You may come across a big community and can become a part of it. It helps to find partners or clients. Vimeo Business is a good platform if you are into a video marketing agency. Wistia is a blessing for the ones who need videos to embed on their landing pages. It is very easy to use and no training is required to use.

• Flipagram

  It helps in combining images to create video stories and it is very easy to use.

• Picovico

  creates slideshow videos from photos and video clips. It has exciting features like voice-over, video clips and empowers to create slideshow videos in simple steps.

• WeVideo

  This tool is a web-based video that helps to weave stories out of photos or audios. It offers tools to make video editing really easy. You have the option to create text slides, crop photos, edit audio files.

• Keyword Shitter

  It allows you to enter a keyword and lists possible combination available with the keyword. In addition to using the tool for video keyword tagging, it also helps to develop titles for content writing. Keywords Everywhere are similar to Google Adwords tool. It also helps to narrow down keywords to select less competitive and helps in ranking the content much faster. This is available as an extension of Chrome and Firefox.

Tools Used To Create Animated Videos

• Sellamations

  It helps to develop the animated video. You have the option to create doodle animations and can spread the message in a right manner. Doodle in this is hand-drawn, you can also ask for a custom character to be created for your video.

• Powtoon

  This tool is helpful for creating presentations, animated videos that can be embedded to your website and can be shared to social media channels. You have the option to choose from a range of templates, characters, and transitions. The video comes with a set of templates that can be selected and customized to deliver messages to create templates from scratch.

• Stop motion

  It helps to make videos with stop-motion techniques. The peculiarity of this tool is that you can edit the video frame by frame. It is the animated film-making technique.

I hope you got an idea regarding the video marketing tools and techniques, which can be used and implemented for the advertisement purposes. Try out these tools and make a change in the marketing field.