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You might be familiar with SEO( Search Engine Optimization). Did you know adding video to your content can actually boost your SEO efforts?

Video is quickly becoming one of the important forms of content marketing and is exploding with the increase in the use of smartphones and social media platforms like Youtube, Instagram, or Facebook.

What is Video Marketing?

Video Marketing is the practice of adding video to your website’s content to rank higher in search results and drive more traffic to your website. When used in the right way, video can be an extremely powerful marketing tool. We shall see some effective video marketing strategies that can help you boost your site traffic.

Video Marketing

How does the video content work for your SEO?

 

  • Video increases conversion rates

Pages with videos have shown more conversion rates. Users find videos to be more engaging, as watching a video needs less effort than reading a block of texts.

  • Video lowers the bounce rate and increases dwell times

Adding a video to your page increases the dwell times, as the users tend to stay longer on your website while watching the video. Moreover, pages with video content generally get more conversions. This helps to lower bounce rates and also works in favor of your SEO.

  • Video rich snippets increase visibility in the search results page

Adding video to your page opens the opportunity to be displayed in the “Videos” results in the SERP. It also helps in increasing your visibility by improving your page rankings in the search results page.

  • Enhances the depth and quality of the content on the website.

Search engines like Google want to rank quality content that answers searchers’ queries and provides valuable information. Video content helps you provide visual information, which is more effective than adding large chunks of text.

  • Video helps you earn more backlinks and social shares

More than 90% of people share videos, they think, are informative, entertaining, or relevant. Video marketing thus helps to earn relevant backlinks to your pages.

  • Improves user experience

Video is a time saver for users. They don’t want to spend much time reading the content of the pages. On the other side, users watching the video on the page increases the dwell times, which gives a hint to the search engines that people are liking your content and are finding it useful. This helps to rank your site higher in the search results page.

 

Boost Your SEO with Video Marketing

Video Seo

Now that you are aware of the advantages of video SEO, we shall see some effective video marketing strategies to achieve better SEO

      1. Create an “About Us” Video

Add a Company overview, or ‘About us’ video to give a brief introduction of your business, and embed it into your website or homepage.

      2.Transcribe the Video

Video transcriptions help to provide search engine crawlers with an idea of what a video is about, thus giving a better understanding of the content.

      3. Add SEO keywords to your video titles and descriptions

Keywords are the core schemes of developing an SEO Strategy. Video titles and descriptions should be compelling to drive clicks and consistency with content. They need to be objective and the content theme needs to be summarised for Google’s algorithms.

      4. Promote the video

You can share your videos on social media, or directly via email campaigns. Promoting your video content will boost your SEO efforts and site traffic.

      5. Make sure that your video thumbnail is an engaging one

Thumbnail is the first thing that the users see when your video is indexed. Therefore, it is the most crucial part to be taken care of while promoting a video. The thumbnail of your video should be compelling, and relevant enough to make the users click on the video.

      6. Don’t Embed the same video on multiple pages

Adding the same video in multiple pages of your website is awful! It gives a sense of lack of relevant content to the users. When you embedded the same video on multiple pages, it is like, your pages are competing against each other.

      7. Be consistent.

Consistency and dedication is the key to Digital Marketing. Concentrate on ranking not just for one keyword, but numerous relevant keywords that match your customers’ search intent.

       8. Include Testimonial Videos in your website

People respond to other real people. And testimonial videos are a nice way to show potential customers that you’re trustworthy and great to work with. You can either interview real customers on camera or compile quotes from reviews you’ve received online.

       9. Encourage Likes & Comments

Encourage users to like and comment on video content by creating a compelling call-to-action.

      10. Create Video Sitemaps

Creating a video sitemap is an excellent way to help Google find and understand the video content on your site

      11. Make your website Mobile Friendly

Generally, there is more web traffic through mobile devices than through desktops. You’re missing out on a huge audience if you don’t optimize for mobile. Ensure that your website is responsive and that you are uploading videos to sites like YouTube and Vimeo.

 

Boost your SEO ranking with video marketing

Video content is becoming increasingly popular and keeping up to date with what’s new, trending and the user intent will be key to being one step ahead of your competitors and achieving your goals. The key takeaway is to always create quality content that drives more traffic and views to your websites and channels.

Get in touch with us to find out how you can get the most out of your video content strategies.

 

 

 

 

 

 

 

 

 

Visuals pave a good way to content marketing especially videos can be used by brands to showcase their products. Videos are attractive and help brands to communicate with their audiences. Videos help in introducing a new product. According to research, 45% web users watch video in an hour or more per day. And by 2020, 82% of consumer web traffic will be video. On the other hand Limiting yourself YouTube is not a good idea. This article will show you the video marketing tools and techniques for the marketing purpose.

Video Marketing Tools And Techniques

Different Video Marketing Tools And Techniques

  • YouTube

    It is good for promoting the accounts. It has the first place in digital media. There are chances to drive leads to the site and to build income. It also helps a lot for branding and it offers an opportunity for organic spread among the people.best video marketing tools and techniques

  • Vimeo Pro

    This is good for the persons who are into creative film-making. You may come across a big community and can become a part of it. It helps to find partners or clients. Vimeo Business is a good platform if you are into a video marketing agency. Wistia is a blessing for the ones who need videos to embed on their landing pages. It is very easy to use and no training is required to use.

  • Flipagram

    It helps in combining images to create video stories and it is very easy to use.

  • Picovico

    creates slideshow videos from photos and video clips. It has exciting features like voice-over, video clips and empowers to create slideshow videos in simple steps.

  • WeVideo

    This tool is a web-based video that helps to weave stories out of photos or audios. It offers tools to make video editing really easy. You have the option to create text slides, crop photos, edit audio files.

  • Keyword Shitter

    It allows you to enter a keyword and lists possible combination available with the keyword. In addition to using the tool for video keyword tagging, it also helps to develop titles for content writing. Keywords Everywhere are similar to Google Adwords tool. It also helps to narrow down keywords to select less competitive and helps in ranking the content much faster. This is available as an extension of Chrome and Firefox.

Tools Used To Create Animated Videos

  • Sellamations

    It helps to develop the animated video. You have the option to create doodle animations and can spread the message in a right manner. Doodle in this is hand-drawn, you can also ask for a custom character to be created for your video. There are plenty of online applications available for creating animated videos. Anyone can utilize it and prepare animated videos and publish for branding purposes.

  • Powtoon

    This tool is helpful for creating presentations, animated videos that can be embedded to your website and can be shared to social media channels. You have the option to choose from a range of templates, characters, and transitions. The video comes with a set of templates that can be selected and customized to deliver messages to create templates from scratch.Powtoon - the video marketing tool

  • Stop motion

    It helps to make videos with stop-motion techniques. The peculiarity of this tool is that you can edit the video frame by frame. It is the animated film-making technique.

I hope you got an idea regarding the video marketing tools and techniques, which can be used and implemented for the advertisement purposes. Try out these tools and make a change in the marketing field.

Video MarketingVideo Marketing Strategy Tips

YouTube is being the best platform for conducting video marketing campaigns. If you are aiming to conduct video marketing for your business promotion, create a video and publish in Youtube with proper SEO optimization. Once the video is optimized with an appropriate keyword, and published in Yutube, it can be promoted using social media platforms like facebook, twitter, google plus etc. Youtube on of the best platform for conducting viral marketing campaigns. It viral popularity nature can increase more sales and business promotions with in a short time span. Hope all of your struggles for conducting marketing campaigns are ending in cute point if you understand the possibilities of video marketing through Youtube.

Publishing SEO optimized videos

Videos need to be optimized properly like title optimization and its description portion and it should be added under right category related to the business, product or services. In Youtube, there is an automatic mechanism in crawling and listing uploaded or published videos which are properly optimized by adding accurate keywords.

Sharing published Videos

After publishing a seo optimized videos, it can be shared using all possible social media networking platforms. The videos uploaded in youtube can be embedded in your website pages and blog posts related to your promotion of product or services. Use the followers and friends circles of your facebook, twitter, connections of your linked in for promoting your published video to bring and engage more audience and views for your published videos.

Link building for Videos

The published videos can be linked with your blog posts and website pages in anchor text when ever you mention about video regarding your services and products.

Soft Loom provide video marketing services for business organizations.