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Visuals pave a good way to content marketing especially videos can be used by brands to showcase their products. Videos are attractive and help brands to communicate with their audiences. Videos help in introducing a new product. According to research, 45% web users watch video in an hour or more per day. And by 2020, 82% of consumer web traffic will be video. On the other hand Limiting yourself YouTube is not a good idea. This article will show you the video marketing tools and techniques for the marketing purpose.

Video Marketing Tools And Techniques

Different Video Marketing Tools And Techniques

  • YouTube

    It is good for promoting the accounts. It has the first place in digital media. There are chances to drive leads to the site and to build income. It also helps a lot for branding and it offers an opportunity for organic spread among the people.best video marketing tools and techniques

  • Vimeo Pro

    This is good for the persons who are into creative film-making. You may come across a big community and can become a part of it. It helps to find partners or clients. Vimeo Business is a good platform if you are into a video marketing agency. Wistia is a blessing for the ones who need videos to embed on their landing pages. It is very easy to use and no training is required to use.

  • Flipagram

    It helps in combining images to create video stories and it is very easy to use.

  • Picovico

    creates slideshow videos from photos and video clips. It has exciting features like voice-over, video clips and empowers to create slideshow videos in simple steps.

  • WeVideo

    This tool is a web-based video that helps to weave stories out of photos or audios. It offers tools to make video editing really easy. You have the option to create text slides, crop photos, edit audio files.

  • Keyword Shitter

    It allows you to enter a keyword and lists possible combination available with the keyword. In addition to using the tool for video keyword tagging, it also helps to develop titles for content writing. Keywords Everywhere are similar to Google Adwords tool. It also helps to narrow down keywords to select less competitive and helps in ranking the content much faster. This is available as an extension of Chrome and Firefox.

Tools Used To Create Animated Videos

  • Sellamations

    It helps to develop the animated video. You have the option to create doodle animations and can spread the message in a right manner. Doodle in this is hand-drawn, you can also ask for a custom character to be created for your video.

  • Powtoon

    This tool is helpful for creating presentations, animated videos that can be embedded to your website and can be shared to social media channels. You have the option to choose from a range of templates, characters, and transitions. The video comes with a set of templates that can be selected and customized to deliver messages to create templates from scratch.Powtoon - the video marketing tool

  • Stop motion

    It helps to make videos with stop-motion techniques. The peculiarity of this tool is that you can edit the video frame by frame. It is the animated film-making technique.

I hope you got an idea regarding the video marketing tools and techniques, which can be used and implemented for the advertisement purposes. Try out these tools and make a change in the marketing field.

Video MarketingVideo Marketing Strategy Tips

YouTube is being the best platform for conducting video marketing campaigns. If you are aiming to conduct video marketing for your business promotion, create a video and publish in Youtube with proper SEO optimization. Once the video is optimized with an appropriate keyword, and published in Yutube, it can be promoted using social media platforms like facebook, twitter, google plus etc. Youtube on of the best platform for conducting viral marketing campaigns. It viral popularity nature can increase more sales and business promotions with in a short time span. Hope all of your struggles for conducting marketing campaigns are ending in cute point if you understand the possibilities of video marketing through Youtube.

Publishing SEO optimized videos

Videos need to be optimized properly like title optimization and its description portion and it should be added under right category related to the business, product or services. In Youtube, there is an automatic mechanism in crawling and listing uploaded or published videos which are properly optimized by adding accurate keywords.

Sharing published Videos

After publishing a seo optimized videos, it can be shared using all possible social media networking platforms. The videos uploaded in youtube can be embedded in your website pages and blog posts related to your promotion of product or services. Use the followers and friends circles of your facebook, twitter, connections of your linked in for promoting your published video to bring and engage more audience and views for your published videos.

Link building for Videos

The published videos can be linked with your blog posts and website pages in anchor text when ever you mention about video regarding your services and products.

Soft Loom provide video marketing services for business organizations.