Lead Generation Techniques

Long gone are the days when you could rely on your neighbors and friends to spread the word about your local contractor business for roofing, plumbing, and air conditioning needs. With the Internet nowadays, you need to have a strong online presence in order to get good leads for your company. Lead generation marketing is the strategy you need in order to attract potential clients to your business effectively. Here are tips to boost your company’s lead gen marketing efforts:


1. Design a very attractive website for your contractor business.


Today, customers and potential clients are increasingly dependent on the Internet. For their roofing, plumbing or HVAC needs, the quickest way to find a service provider would be to take out their smartphones or fire up their laptops and then search the Internet for the nearest supplier.


This means that your website has the potential to serve as your 24/7 digital business card. Your credibility and initial image heavily rely on how you present your business on the Internet. On most occasions, this is the first time that your potential customers would be introduced to your brand. You have to make the first look as impressive as possible.


A well-designed website can do wonders for your online presence. You have to make sure that you showcase all the required information for your customers in order for them to be able to reach you immediately: your office address, email address, and contact numbers.


Make it easy for users to navigate through your website, whether they’re using a laptop or on their mobile phones. When it’s very easy to load your website, you capture your target market. In addition, strategically place call-to-action or CTA links or buttons on your site. An example of an attractive CTA is, “Find out how you can save on your next plumbing project.” When your potential client clicks on this CTA link, you’re able to get their important information such as their name, location, and email address. Easily, you get a lead whom you know is interested in your company.


2. Hire a good lead generation marketing expert to work on your company’s website.


Lead Generation for roofing, plumbing, and HVACAs you’re the expert in roofing, plumbing, and HVAC, you need a professional to handle the lead generation for your website. Contact a reliable lead generation marketing expert such as ippeileads.com – plumber contractor to effectively strategize your online movements and to give your company the maximum possible online exposure and traffic. Having an expert service provider do this for you will give you peace of mind and confidence. Also you can focus on the critical operations of your company.


3. Be sure to showcase your contractor expertise on your website.


As the customer’s initial peek at your roofing, plumbing, and HVAC business operations, your website should have a detailed display of your services. Dedicate separate tabs for the services you offer. You may also show your previous projects in order for them to see your level of expertise and wide range of experience.


4. Keep your website updated with expert content related to your business.


Make the most out of your knowledge and experience in the industry by putting up blog posts and videos relating to your field of expertise. Writing and publishing attractive topics and videos about your projects and tips can drive traffic and potential customers to your site through Internet searches and social media shares. When potential clients see you as a credible service provider in roofing, plumbing, and HVAC services, they’re more likely to hire you.


5. Make sure your website utilizes search engine optimization (SEO) strategies.


Your published content and your industry experience aren’t the only things that will help attract clients. Another critical variable is your ranking on search engine results pages. Users rarely scroll down and flip pages on Google search results. They’ll usually click on the first few links that are shown.


In order for your website to come out as one of the top options when clients search online, you’ll have to use SEO strategies. Part of this is incorporating relevant keywords and quality back links. Which your lead generation marketing strategist can likewise help you with.


Regularly update your blog and video content in order to keep your website interesting to readers and potential customers. You have to aim for the first page of the results, with a higher spot on the list. When your website link is displayed as on the top, you’ll get better chances of being visited by potential leads.




Meet your clients where they are, which nowadays, is online. Don’t be daunted by all the technology that you have to muddle through. Lead generation marketing specialists can guide you through the whole process. And can help you succeed with getting strong leads that will boost your business.

Importance of google Analytics

Google Analytics

Google Analytics

Best Reasons To Use Google Analytics, If you’re looking for a free and manageable analytics service that allows you to analyze the details about your website as well as your visitor statistics, then why not give Google Analytics a shot? According to some Google Analytics agency experts, using this nifty tool can give you a complete overview of your site in one place.

Not only is it free to use, but Google Analytics is also one of the biggest and most popular types of digital analytics software out there right now. As a business owner, you’d be hard-pressed to find other software like this. Still not convinced? Below are some excellent reasons on why you should choose Google Analytics.

Reasons To Use Google Analytics

Business strategy

Business strategy

It’s Free

Perhaps the best thing about Google Analytics is that you can try it out for free, see how it works for you, and then continue to use it for as long as you want, and all for free too.

You don’t have to pay any monthly fees to keep using this service. As a business, resources may be tight, and that includes money. Since Google Analytics is 100% free, this means you can devote the money you might have used for an analytics platform into expanding your business.

It’s Easy

So, say you feel like you’re not the most technologically advanced person out there but you don’t have someone to do this stuff for you. This is understandable and definitely not something to worry about because Google Analytics is a tool that’s easy to use, even for beginners.
Here’s a rundown on how easy it is to start:
● Go to Google Analytics and log in using your account
● Go to the left sidebar button of your dashboard and select the admin button
● Create an account
● Create a property from the drop-down menu
● Indicate your website’s URL
● Choose your niche or industry
● Select your country and time zone
● Generate and copy the tracking ID
● Paste the tracking ID on your website
That’s practically less than ten steps to start using Google Analytics. You don’t even need to worry about sending large files or uploading anything to get it working.

It Shows Customer Engagement

One of the best features of Google Analytics is their ability to track your user engagement in an in-depth manner. Simply put, Google Analytics allows you to see just how users interact with your website and content, and that includes their behavior from one page to another.

More importantly, they show you the three most important metrics when it comes to user engagement, such as the following:
1. Bounce rate – It is a percentage of how many users went to your website and didn’t do any interaction. For example, if a person goes to your homepage and then clicks on the About Us page, that’s considered a 0% bounce rate. But, if that person goes to your homepage, reads the content and then closes the window, that’s considered a 100% bounce rate.
2. Page per session – The more pages that a user goes to in a single session means that your audience is engaging your content.
3. Average duration per session – You’ll notice that a person with 100% bounce rate will also have a 0:00 duration because this is only measured when a user interacts with another element in your website.
You can also view the information mentioned above on a per page basis which will give you a better overview of just what kind of content people prefer and what drives them away from your website.

It Provides An Optimized Device Overview

Your website needs to be mobile friendly because let’s face it—a majority of people spend most of their time on their handheld devices as opposed to actual desktops or laptops. This is also the reason why it’s optimal for you to enable a mobile version of your website.

Google Analytics has this feature that allows you to monitor just what kind of devices people are using to get to your website. Additionally, it tells you what screen resolution you’re site is performing poorly in so you can optimize for that.

It Monitors Website Traffic

It’s not a surprise that website owners would want to know about their website traffic but why not do it through Google Analytics?

Web Traffic

Web Traffic

See, the thing is, the higher the traffic, the better you can generate conversions. Through Google Analytics, you’ll be able to monitor the statistics and information available to you accurately. Here are two of the most important metrics when talking about website traffic:
● Unique visitors – This is based on your visitors’ IP Address. If you have 1,000 visitors daily and half of them are unique, it’s safe to say that you had 500 unique page views for the day. This metric is important when you’re aiming for a broader audience to see your content.

● Returning visitors – This is the opposite of the previous point, but it’s also an important metric because a high percentage of returning visitors means that you are creating loyal audiences.

Not only that, but Google Analytics allows you to combine the different data that you’ve recorded to produce better results and give you a deeper insight into each of your visitor types.
It Offers Real-time Updates

You can access real-time statistics which are useful when you have new content up on your website or when you’re pushing for more conversions. Perhaps you just changed one part of your, website and you’re looking at how your audience will react to it. Through real-time updates, you’ll be able to see just how much traffic your website has generated as well as the reaction to the changes.


Google Analytics has really proven to help advance businesses in terms of the data they collect. Aside from the fact that it’s free and easy to use, it also provides you with information that’ll help you optimize your website through the use of hard data. What are you waiting for? Check out Google Analytics for yourself.

Create Custom Dashboard in Google Analytics

Create custom dashboard in Google analytics, looking for an easier way to view your Google Analytics data in one place? Custom created Google Analytics dashboard is the answer.

Google Analytics pulls in a lot of data but if you could visualize it in the way you want it, you can make the most of it, so it has added meaning to reporting or while marketing your business.

That’s what Google Analytics dashboards are intended to do. You get to add widgets (more on that later) that represent your desired metrics and dimensions and hence, give you the overall summary of what is happening on your website. You can view which part of your on line marketing campaign is generating the most traffic, the devices which your visitors use as well as which pages on your website is having an increased bounce rate.

In today’s post, we are going to talk a bit in depth about Google Analytics dashboards and help you to Create custom dashboard in Google . We will also be offering you free dashboard configurations that you can import into your Google Analytics account for your website. These analytics dashboards can help you keep track of campaign.

 What are Google analytic dashboard

Google Analytics Dashboards are simply collections of widgets that allow you to quickly visualize your data. You can have up to 20 dashboards with 12 widgets in each for each view / property in your Google Analytics account. Each view / property includes a default dashboard to get you started.

Access your dashboard

To access your dashboards, click on Dashboards in the left side menu of your Google Analytics

Create custom dashboard in Google analyticsUnder the Private drop-down, you should find a My Dashboard, which is your default dashboard

custom dashboard in Google analyticsThis is where you can get a feel of what dashboards have to offer

How to create a Google analytics dashboard

If you didn’t find what you are looking for in the above collections,Create custom dashboard in Google analytics  , click the +New Dashboard option under the Dashboards menu.
You will get the option to use a blank canvas or a starter dashboard with sample widgets created for you. The starter dashboard is best to get a feel for how different widgets work, and the samples can be deleted at any time.

The first   dashboard you will want to create should include the top 12 things you check most often in Google Analytics for each of your websites. These could include:

  • Active Visitors
  • Audience Overview
  • Location
  • New vs. Returning Visitors
  • Traffic Sources
  • Organic Keywords
  • Social Referrals
  • Top Content
  • Create custom dashboard in Google analytics Dashboard Conversion

An Alternative to Dashboards in Google Analytics

The one thing you can’t do with dashboards within Google Analytics is compare multiple sites’ data. You have to switch back and forth between properties and even accounts in order to do this. But if you are managing multiple websites for multiple clients, it can be a hassle when you need to review your data.

Fortunately, there is a tool that can save you some time. Cyfe is an all-in-one business dashboard that allows you to monitor multiple sources of data in one place. With a premium account (only $19 per month), you can have unlimited dashboards, each with unlimited widgets. While you can’t get as granular as you could within Google Analytics, you can use Cyfe to create widgets for over 60 metrics covering Audience, Content, Conversion, E-commerce, Event, and Traffic Source data. Any custom segments you have created in your account can filter each of these widgets.

How many reporting widgets can you save to Google Analytics Dashboard

We can save 12 widgets in our Google analystics dashboard.

In Conclusion

Google Analytics dashboards allow you to create visual shortcuts to the most important data within your Google Analytics account. If you’re ready to get serious about Google Analytics dashboards, you can either create your own or choose from the many free, share dashboards throughout the web. To compare Google Analytics dashboards from multiple sites at a time, or alongside other important business data, you can choose to use tools like Cyfe.