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Whether you want to gain a backlink or just more exposure as an author, guest posting is one of the best things you can do to help you gain both. Guest posting isn’t easy but it can be rewarding if it’s done right and you post on the right sites. If you’re hoping to get published on good websites that have good metrics like blogger outreach companies such as No BS Agency does, but you’re not sure how to succeed, this article will give you insight into how you can achieve this. Are you ready?

Power Tips For Guest Posting

⦁ Read Their Posting Guidelines

If you’re new to the concept of guest posting, you might not realize that most websites that accept guest posts generally have guidelines that need to be followed. Guest posting guidelines are important because they tell you what the website wants, what they require, and it also helps you to have a better chance of getting published. If you’re unsure about whether a site has guidelines, check the site or contact the website owner to see whether they can send them to you.

2) Pitch A Topic First

When guest posting, don’t just jump in and write an article to send to them based off the guidelines. It’s important to pitch a topic first and get the website to approve the topic to be written. Depending on how creative you are, you might find that the topic may be approved straight away, other times you might find the website doesn’t want the topic and will get you to suggest a few more. This helps to minimize the risk of an article being rejected before you actually get it approved overall.

3) Don’t Write About Yourself In The Article

What many businesses or brands do wrong, unless it’s a review article of their brand, is write a paragraph or two which promotes their business. Unless the website has given the green light on this, it’s important to avoid writing promotional content. Most websites don’t want to promote a business they haven’t used or know little about. The reason for this is because they don’t want to showcase a business to their audience and then get a bad reputation for recommending a business that may not be as good as what they say they are. Instead try to just write a generic, informative, and useful article that will subtly add your business backlink into the article.

4) Make Your Content Appealing

You can easily write a guest post, however, website’s know if you don’t put the effort into the creation of the post. This is where you need to make your content more appealing to the intended audience. But how? The easiest solution to this is to:

⦁ Add high quality and free to use images from places like ShutterStock, Pixabay or any other stock image website.
⦁ Add screenshots as needed to help make your post stand out and to get your point across.
⦁ Use different styling to help make your post easier to read and to also balance text and white space.
⦁ Use numbered subheadings to help show where each new section starts.

While these are small things, they can make a big difference to whether your post will be accepted on a high quality website.

5) Write For The Intended Audience

It’s important to remember you’re writing for an intended audience when publishing on good metric websites. Because of this it’s a good idea if you try to write with these in mind. Some things you can do to help you work towards this include:

⦁ Writing tips you think their audience might like to read about. Think whether they’re beginners, intermediates or professionals in their industry and work the content for this range.
⦁ Showcase key steps with screenshots to help make your post look more natural.
⦁ Use simple terms to help everyone understand your article. If you use hard to understand words you may find their audience will stop reading your article.

Remember you’re not just trying to get a guest post on a website, but you’re also trying to gain popularity with the website’s audience so they’ll click through to your website.

Conclusion

Posting on high quality websites isn’t easy. In fact, it’s one of the toughest things you can do when guest posting. These websites know their value when it comes to backlinking so it’s important to try to work a post for their needs for the best results. Are you looking to backlink on a great website?

The tedious content marketing drudgery, we have all been there. Everybody must have experienced some weakness with content marketing at some point or the other. Sometimes, no matter how hard you try you can’t seem to:

  • =>Get enough content to write on
  • =>Engage the audience with your content, especially if you are marketing content in a boring niche, say insurance
  • =>Bring interesting ways to innovate the content

Content Marketing can sometimes be a Herculean Task. And as the current SEO Statistics state, the need for engaging content can never get extinct like the dinosaurs!

content marketing checklist

Ever wondered if you had a checklist handy to tick off while producing content? Well, look no further, here’s the ultimate content marketing checklist that you can look up to whenever the need arises.

LOOKING TO MAKE A GREAT IMPACT WITH YOUR BLOG?

content marketing strategy: Select and aim at a targeted audience

1. Consider your objective- Each piece of content you create should be part of one and only puzzle and that’s your objective. The content you create should aim to achieve the goal you have in mind.

2. Analyze the type of content and where the focus has to be- What are you intending to achieve? What part of the buying cycle -awareness, research, comparison,  purchase- are you focusing on?

3. Stay specific and focused-  Concentrate on a particular topic and convey your opinions on it. This attracts a lot of attention as well as creates inherent trust for you to the visitors

4. Select your audience- What is the type of audience you are looking for? Who can buy what you are selling? Which category of professionals/people should refer to your post?

5. Perceive your audience- Respond to people’s opinions and questions with your content

6. See past yourself and connect with your audience- Connect with your audience for inspiration for new blog topics. People ask questions if they have listened. Get them to listen to you with engaging content that’s responding with answers to their questions, a content that’s also creating more discussions

7. Get your audience to inspire and feel something- Dare your reader into thinking about something he never did. Drive your reader to take an action!

HAVING A WRITER’S BLOCK?

A writer’s block is a creative shutdown, where you are unable to think of something to proceed. As I said earlier, we all face this sometime or the other. Here’s a way out of it:

content marketing: Start creating content naturally

8. Create a rough outline- Research on what you are going to write about and create your personal outline on it. The next step is to add more substance and grow your rough outline to a big piece of content.

9. Strike a conversation with your reader- Speak to your reader as if he was your long time companion. Write as if you are talking, exaggerate if you wish!

10. Avoid perfection- Aren’t you a human being? As you try being perfect, you are stuck at some point and you revert. Be yourself and write what think- even if it’s rubbish. After you are done, turn on the editor inside you and improvise, rearrange and rescript what you’ve written.

11. Find your comfortable time- I can write content when I am at a quiet place. I write best during the day. Find your best time to be creative and bring out the best in you at your own comfort. Of course, stay away from all distractions when you are writing your piece of content.

HAVING TROUBLE WEAVING CONVERSATION INTO CONTENT MARKETING?

content marketing tip: Convey it through a story

12. Develop an effective story in your content- Make your content powerful with story- something that everyone can relate to. Stories help to create strong brands and a long lasting impression on people.

13. Show out the numbers- Try using statistics and percentages that support the facts in your content.

14. Share an influencer’s thought- Give examples of what a leader in your niche is speaking to your target audience.

15. Visualize the message– Inspire your audience with an image or infographic that portrays the whole message that’s in your content.

HAVING DOUBTS ABOUT REPURPOSING YOUR PUBLISHED CONTENT?

Repurposing your content means recycling your existing content in the form of videos, podcasts and webinars. It helps to engage a new set of audience as well as make you get the most out of your endeavors.

16. Break your content into different parts and then customize- Separate your existing content and repurpose it into the way people prefer- YouTube, Slideshare, podcasts or Webinars

17. Create a list of all the new topics you are going to convey- Collect distinct resources and rank them as per the needs of the target audience going to look at it.

18. Select the way you will be presenting your repurposed content- Choose the medium you want your content to be on. Maybe it can be an infographic, a presentation or a webinar.

19. Incorporate influencers’ thoughts and quotes- Find live or recorded clips of famous influencers’ quotes or tips that are relevant to your niche and incorporate the same in the content you’ve created.

Hope this checklist has been of great use when intending to make an outstanding content marketing strategy for your brand! What’s your gimmick that’s helped you in content marketing?

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