What is a better way to showcase your digital marketing skills than starting a blog? Besides, it is an excellent way to show creativity, starting a blog also helps you to build authority as an expert in digital marketing. You get to showcase your knowledge of the industry so prospective employers can see why you are an exceptional candidate.
So are you thinking about how to create a blog or start a blogging business? Not to worry, I will be giving you a comprehensive guide on all you need to start a successful digital marketing blog that pays. Now let’s get right to it.
Carving out your Digital marketing blog Niche
When it comes to digital marketing, there are several aspects you can cover. It could be SEO, content, affiliate, influencer, social media, or email marketing, etc. Once you already have a specific area of digital marketing you find interesting; then it becomes easier to carve out a niche for yourself. Having a niche helps you stay focussed on proving relevant and informative content to the customers you wish to attract.
A good Niche will help you to reach the targeted audience. isn’t all over the place. Other things that can help you easily carve out your niche could include: researching uncharted areas, your target audience, their digital marketing needs, likely competitors, their style, and content. All these will enable you to create a unique niche that is not generic but different and original.
Choose a Blogging Platform for your Web marketing Blog
When it comes to selecting the right platform to start a blogging business, there are several available in the market. These platforms vary in prices, and the amount of experience required setting them up. What you should look out for is a platform that is flexible and can enable you to make any changes easily.
Also, you need to pick one with a trusted IP address, excellent web page loading speed, optimal geo-location, excellent customer service, etc. When thinking of the best place to start a blog, you can consider these platforms:
- WordPress: is a free self-hosted blogging platform and it’s also quite popular among all the blogging platforms. WordPress features multiple functionalities, themes, plug-ins, and community support.
- Blogger – This is another free platform that can get you started if you have no blogging experience. However, you don’t get to own your blog, and the options for tools or support are a bit limited.
- Squarespace – is a user-friendly platform that offers drag and drops website building tools, which is excellent for beginners.
- Wix: also comes with significant drag and drop tools that help to simplify the process of building a website.
- Joomla– is another excellent self-hosted blogging platform with several templates. However, it has very minimal community support.
If you wish to build a professional digital marketing site, then choosing a platform in which you host your blog will be your best bet.
Think of a Unique Blog/Domain name
Your blog name which also duplicates as your domain name should be short, catchy, web-friendly, and relevant to your audience. If possible, you can also include a keyword contained in your blog. Additionally, your site host provider will show you the names taken related to your input domain and show you the suggestions. It’s best to have alternative names.
Furthermore, your domain name should align with the digital marketing topics you wish to blog about. Leave out hyphens and confusing names. Remember, your domain name is going to be there for a long time. So take your time and pick something that truly resonates with a digital marketing blog.
Select an Attractive Theme for your web marketing blog.
The next step is to choose a theme that enhances the appearance of your blog. Some blogs come with generic default themes, so you might consider installing new theme add-ons for your blog. Also, bear in mind that your theme should be responsive in all web browsers on any device, and it should be easy for readers to navigate.
Add a theme and design that lets everyone know your blog is on digital marketing. Some great themes you can get to customize your WordPress digital marketing blog include:
- SEO WP
- Digital Agency
- Marketing Pro
- SEOsight, etc.
Note also that some themes may require additional plug-ins to be installed before you can access the theme. For example, there are two plug-ins recommended for almost all WordPress blogs. These plug-ins are Askimet (to block spam from overtaking your blog) and Yoast SEO (to optimize your blog for search engines).
Choose your topic
Choosing a topic for your blog is a lot easier when you have created a niche for your blog. You also need to pick a topic you are passionate about and can be of benefit to others. An excellent approach to choosing a topic is to get in touch with what you are most passionate about. Always select impressive topics from your area of interest.
Rather than pick broad topics, it is advisable to go with topics you can narrow down to a speciality. For example, you are likely to have more success in blogging about a particular area in digital marketing than digital marketing in general.
Plan and write Content for your Blog
Congratulations, now your blog account is ready. The next important step is to get writing. Although you do not need to post a new blog every day, you should be consistent. You can make use of an editorial calendar to help you plan your content, so you don’t get overwhelmed.
Each content you post most appeal to your target audience. Consider your audience’s needs and how to proffer solutions while disseminating relevant information. Whatever you post needs to be relevant, so your audience doesn’t lose interest. The more you blog, the more your writing will improve, and the better you will get at knowing what to write. However, there are times you might need extra help with writing your blog. Professional writing services review like Pick The Writer and Writing Judge are available to help write fantastic blog content.
Besides written content, you can also include visual graphics to spice up your blog content. People are naturally attracted to things that look good, so adding visual elements into your blog keeps them engaged. With the right photos and graphics, your blog can stand out.
Monetize and Earn money with your Blog
Finally, if you aim to start a blog to make money, then there are several channels through which you can monetize your blog. You can create digital marketing strategy plans to sell on eCommerce platforms. These plans can be sold via your blog, eBooks, webinars, or sponsored content, etc. Additionally, you can set up coaching services or leverage on affiliate marketing, especially when you are just starting your blog.
With the right mindset and these steps to guide you through, it’s time for you to set up that successful digital marketing blog!