Posts

Instagram is full of visuals, from home design, ultra-glam makeup to poolside parties to female chefs to women clad in hot bikinis. Yes, women dominate this photo-sharing social media platform today. The pressure is on women. Women are having fun, traveling, eating out, and drinking. And they have their stunning photos and videos on Instagram. Studies show that 7.5 million more women are using the image-sharing site compared to men.

Why Women Use Instagram the Most

Why women use Instagram the most

According to an article published on https://www.inc.com, 31 percent of women using the internet are on Instagram, compared to 21 percent of men using the platform. Why? Here are the top reasons why Instagram is more popular to women than men:

Beauty and attraction

Today, beauty and glamour do not come from television and magazines anymore. You have Instagram photos or videos to attract more likes and comments. Whether it is your solo selfie or a group of female friends dining together at a restaurant, the beauty of it is shared with the world through Instagram. It is not necessary that only beauticians can share expert tips on Instagram. More women who care about the way they look are switching to the photo-sharing platform.

The next-door college girl may share makeup tips, product reviews, and shopping hacks on Instagram. Instagram and women have a symbiotic relationship today to show the world that they are new, modern, and bold.

Aesthetics

Instagram is a visual platform and extremely stunning. When it comes to mainstream social media users, we have been seeing traditional beauty and aesthetics. However, eminent social media experts cite that the focus on how one looks, as well as aesthetics, especially something that is visually alluring,  attracts a large number of women to Instagram.

Women are attracted to beautiful things like flowers, gifts, and things that please their aesthetic sense. That is why they love Instagram than any other social media sites.

Women like stunning images

Studies show that women are attracted to beautiful images, at least compared to men. That is the reason why Instagram is full of women followers. For example, filters make a picture look better. Whether it is increasing the saturation or applying effects to make eyes look bluer or making your cheese garlic toast stick out against the background wall painted white.

Every woman likes to look at the most beautiful person in a room whether she is eating toast and coffee for breakfast or watering flowering plants on the windowsill. Instagram is that platform that gives women an opportunity to compete and look her best whether she is at home or work.

Women love shopping

Women are doing much more than just posting their selfies on Instagram. The products that celebs use and post on Instagram inspire other women to shop for those items. Based on the findings of a Facebook IQ study, 34 percent of beauty, grooming, and skincare products were sold during the holiday season on smartphones. Today, in-app shopping is a trend among women Instagram users.

Conclusion

If you are a woman reading this article, what are you waiting for, huh? Post on Instagram, shop, and have loads of fun. Men too can use Instagram shoppable posts to buy their favorite gadgets. It is also one of the best ways to gain like Instagram. Uploading effective stories on Instagram is a great way to make the audience engaged on our Instagram page. Our post on Instagram Stories can give you a brief idea about how to upload Instagram stories in a beautiful way.

Social media engagement is an art that’s constantly transforming as time goes on. But just like everything, there are certain fundamental techniques when used consistently, show promising results on a continuous basis. This blog is just a mere reminder of the engagement tactics that work at present. You should be leverage these tactics for increased engagement of your postings.

If you’re having a hard time making the most of your social media marketing strategies, these tactics are for you:

1. Sharing content that’s fresh and ultra-new

Many of us attempting to grow our followers and fans on social media make this mistake of merely sharing trending content.social media engagement tactics - fresh content

Trends do matter because it helps businesses that create content around the trend to garner more traffic to its online presence. If you are constantly sharing trending content on social media, you are just sharing what people have already seen and adding yourself to the elaborate list of results for that trend.

If you really want to capture the attention of those social media users, you must share fresh, high-quality content that’s actually useful to them.
You can source that content by getting ideas from online forums like Quora, Reddit and BuzzSumo.

2. Asking Intriguing, Thought-Provoking questions

What we might be finding absent from my Twitter feed the most these days are questions. Questions that pause us from what we are doing. What could possibly happen when you ask someone something intriguing? They would instantly drop what they were doing and then pay attention to what you were asking them. They might also attempt to answer.

social media engagement tactics - thought-provoking questions

Questions will always be one of the best ways to keep your followers engaged. The best, fun part is that you could ask questions with any form of content: polls, infographics, images or even in the conclusion of your blog post.

3. Including super-attractive visuals

Only a few number of write-ups focus on visual content, and they are really powerful. I have lost track of how many times I came across this statistic: A human brain processes visual information 60,000 times faster than it does texts.

social media engagement tactics - visuals

In case you are unwilling to spend a few bucks, there are several sites that offer high-quality stock images free for use. You could quickly patch up together a visual with one of the many, easy-to-use image editors out there.

4. Participating in online communities

Just as entrepreneurs and businessmen attend many events and conferences for networking, internet marketers can network on communities and groups over social media.

social media engagement tactics - online community networking

There are many communities and online forums that discuss specific industries and subjects. By identifying those that are most suitable for your industry, you are basically narrowing down to your powerful, target audience.

5. Hosting and participating in Twitter chats

social media engagement tactics - twitter chatsTwitter chats are an excellent means to focus on your target audience and are so efficient in creating engagement. People who usually participate in Twitter chats are distinct, specific and usually enthusiastic about the topic being discussed.

Start by either creating or hosting your own chat, or participate in other Tweet chats that discuss topics in your niche.

Twitter chats are ultra-quick, intense and also an eye opener as you will be exposed to so many perspectives. They could be a rich source of inspiration for blog post topics and fresh content ideas in general.

6. Tagging relevant people

social media engagement tactics - tagging peopleThis must be the most underrated tactic. The general social media marketing approach leaves little room for interactions on a personal level. In most cases, it’s just a conversation between a brand and all of its fans/followers.

A great way to initiate relationships is by consistently sharing content written by others and letting these people know what you have got for them. This is a great strategy if you are looking to build relationships with the influencers in your industry.

Interviewing many influencers and getting their thoughts on a subject could not just contribute to one amazing blog post, but would be a great source of pride for them too that they would start sharing your content. As you get shared often, this could increase the engagement of your followers as they would be waiting to see what you have got next.

Participation in online forums isn’t so demanding. Just earmark 10 minutes a day or so in order engage and interact with the people in them and their posts. Reach out and position yourself as a reliable source for information by assisting people with technical queries

Have you got an engagement tactic that’s worth being explored and tried out? If so, please leave it in the comments for an inclusion.

Conclusion about Social Media Engagement Tactics

If you like this post about social media engagement tactics please feel free to share your option at the comment portion. Hope this an awesome article on social media engagement tactics.

Save

Save

Save

Save

Save

Save

Save