Blog posts and SEO articles on or search engine optimization published by SoftLoom IT Solutions. Responsible SEO marketing company India

Off Page SEO

off page seo

Off page SEO refers to the techniques that can be taken out side of a website,  to improve it’s position in  search engine results page (SERPs). Off-Page SEO includes not only link building but also social media promotion, bookmarking, etc. It also done with promotion works of a website. It is a best way to get more website traffic.

Before learning more about Off-Page SEO, we have to know little about SEO and it’s types.

SEO

types of seoSEO (search engine optimization) is a method of changing the rank of a web page or a website in search engine results using keywords or phrases. Search Engines like Google, Yahoo, Bing, etc. It is an approach of techniques to increase the amount of visitors to a website. Two types of SEO:

  • On Page SEO
  • Off Page SEO

On Page SEO:

Here optimizing your website and making changes on title, meta tags, site structure, site content, solving canonicalization problem, managingrobots.txt etc. It provides good contents, keywords & putting them into correct places, giving appropriate title to all pages, etc.

Now back to our discussion, Off Page SEO.

We all are know Off Page SEO is important as much as On Page SEO. Then The Question is… Why Off Page SEO is important ?

off page seo importance

When we search about anything on search engines, they give us the best results for our search. For getting this best results, search engines find a lot of techniques including on and off page seo. Through Off Page SEO, mainly we got back links. Each link is a reference for search engines about that site. It is more likely to have mentions on social media ( Facebook likes, tweets, Pins, +1’s etc. ) and it is more likely to be bookmarked and shared among communities of like-minded users. References means, a very good indication on how the World (other websites and users) value the particular website.

Off Page SEO have lots of benefits. Some of them are:

 

  • Increase in Rankings : by getting more back links, website will rank higher position in SERPs. Through this website gets more traffic also.
  • Increase in Page Ranks : Page Rank indicates the importance of a website in the eyes of Google.  We know that, Page Rank values between 0 – 10. That’s why Google gives more relevant results to the searcher.
  • More Exposure : By getting higher ranks means great exposure. While getting in the top position (a website), it gets more links, more visits, more social media mentions, impressions, etc.

Now we can move to off page seo techniques.,

LINK BUILDING

It is a popular Off Page SEO method. We mainly build a link for getting a good position in search engines. Search engines like Google treats a link from another website to your site as a confidence. By making links from other sites, it means your site is trust worthy and Google considers it as a vote for your site. For example if someone likes this page and references it from his/her website or blog, then this is like telling search engines that this page has good information.

link building

Link building is good, by getting Good Quality link is better for your site. Which means getting so many link from with or without trustworthy is not a good method. All links are not equal, One link from a high authority site is much better than many links from a bunch of low authority sites.

Try to avoid artificial link building methods, like buying and selling of links, use of automatic programmes to create links to your site, etc. These techniques are all considered as ‘Black Hat‘ method by Google, which will be punishable to your site.

Most popular link building methods are:

DIRECTORY SUBMISSION :

directory submission

Now a days, submission of website to a directory is a common method in SEO. Purpose of directory submission is to get back links. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, etc.

Nowadays many web directories may offer paid listings but don’t go for it. That sites may not be trustworthy.

LINK BAITING :

Link Baiting is used to get many in-bound links pointed to your site. It is the practice of crafting content that is designed to get other content producers to link to it. Suppose you have copied/published another website’s news or content in your blog/website. Don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.

link baiting

Examples of link bait, include breaking news, striking images, controversy, humor, educational material and applications. If your content has value for readers, they are likely to share the link.

CROSS-LINKING :

Cross linking is the process of linking between two sites. (Sites may or may not be owned by the same person). It allows users to reference sites with content similar to that which they are already viewing, and may be of further interest to them. Link to internal pages within your site wherever necessary (Internal Linking).  Through this you can increase your link popularity. Which is another major factor of Google Page Rank algorithm.

cross linking example

Also try to get a content link from websites/blogs that are related to your site theme. Try getting a link from within their site content using a targeted keyword as anchor text. Very good example for Cross Linking is Wikipedia. These types of links have more weight from a search engine point of view.

LINK EXCHANGE :

link exchangeExchange links with service-related websites (this is commonly termed as Thematic Link Exchange) that can help increase your link popularity, which is a major factor of Google’s Page Rank algorithm. Beware of Black-Hats while doing exchanges. For example, I could link your website from mine and you could do the same.

ARTICLE DIRECTORIES :

An article directory is a website with collections of articles written about different subjects. By publishing your articles on an article directory you could get a link (or 2) back to your website. Some article directories accepted only unique content while other directories accepted anything from spin articles to already published articles. Sometimes article directories are referred to as content farms, which are websites created to produce mass content.

SEARCH ENGINE SUBMISSION :

Submit your website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc., to get listed for free.

FORUM SIGNATURES :

Many people where commenting on forums for the sole purpose of getting a link back to their website (they included the links in their signature). It is a great way to build back links for your site. Search for the forums that is suitable to your topic.

COMMENT LINK:

The same concept as forum signatures where you comment on some other website or blog in order to get a link back. Even worse, instead of using your real name you could use keywords so instead of writing ‘comment by safna’,  you wrote ‘comment by How to lose weight’ or anything similar. Try to comment on relevant website which is suitable to your website topic. Otherwise it will become black hat method.

BLACK HAT SEO

 Black hat SEO doesn’t obey search engine guidelines.  Its Techniques and SEO strategies focus only on search engines. That is, black hat seo doesn’t focus on human audience. Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping (changing the webpage entirely after it has been ranked by search engines). Black hat SEO can possibly result in your Web site being banned from a search engine. Google has become very intelligent in recognizing black hat seo. With the introduction of Panda and Penguine they have managed to solve the problem and protect their search engine from spammers.

Some Techniques of Black Hat SEO :

blackhat seo techniques

  • Cloaking: 

Here content presented to the user is entirely different from the content presented to Search Engine Spider.

  • Duplicate Content :

It involves copying contents from one website and posting it on another website.

  • Comment Spamming :

Some website owners leave poor comments on every blog post or any other area which will get a link back to their website. We are already said about how to get a back link through comment.

  • Link Spam :

A way of getting link to the site from unrelated and low quality sites. Link building is an easy way to manipulate the search engine algorithm and many spammers take the advantage of this by building link network which leads to the creation of black hat seo.

  • Article Submission :

Submit contents to many article directories which is low quality.

  • Directory Submission :

Paying to submit your website to thousands of low quality directories.

  • Hidden Text :

Creating text or links which is the same color of the background of the site.

  • Keyword Stuffing :

It involves overloading a page with keywords beyond what might be expected for meaningful content.

Disadvantages of Black Hat SEO –

blackhat

  1. If Google detects website of link spamming, link farming, keyword stuffing, or any other illegal activities, it can ban your website from their search portal.
  2. Temporary high ranking switches to low ranking.
  3. Quality of the website goes bad.
  4. Permanently banned from search engines.

Difference Between Black Hat SEO and White Hat SEO

 

black white hat seo

To “FOLLOW” or “NOFOLLOW”

Nofollow is an attribute that can be added to links to discourage Comment Spam. Webmasters gives a way to link to a website without passing any ‘link juice’ (for example in the case of ads), search engines introduced what is known as the “nofollow” link. This is a special tag you can add to a link. Example: <a href=http://www.anysite.com rel=”nofollow”>Any Site</a>) that tells search engines not to count the particular link as a ‘vote’ to the referenced website. Now you can link other websites from yours without taking the risk of being caught for selling or exchanging links.

Now we have to know ‘what is a good link’?

First you should understand that link building is not only focused for quantity but for quality too. In other words it doesn’t matter how many links are pointing to your website but it is more important from where these links are coming. For example a link from a normal blog does not have the same weight as a link from New York Times or a link from Matt Cutts blog (head of Google Quality team) is not the same as a link from my blog.

SOCIAL MEDIA

social mediaSocial media is part of ‘off-site SEO’ and it’s also a form of link building. It should be noted that almost all of the links you get from social media sites are “nofollow” but this does not mean that they do not have any value. Try to become a member of the most popular social networking sites like Twitter, Myspace, Facebook, Linked In, Ecademy, etc., and create a profile of your own. By doing this you can extend your network online, get connect with your friends, share things with each other, and promote your company/website to build an online reputation. You have to show your active participation on a regular basis. When you get involved with social networking sites you are stepping away from your website and putting your self into internet’s vast community. It gives more opportunity to interact with customers, etc. Likes and Shares also boost the visibility of your site.

  • twitter buttonAdd a TWITTER button to your website, so that visitors are able to tweet your content and share it with their followers. Create your own Twitter account and notify your followers about interesting contents, product updates, etc. In Tweets use hash tag with keywords easily found in Twitter Search.
  • facebookFacebook may have good impact on your rankings. Add a Facebook Like Button to your website. Create a Facebook page and engage your readers in sharing and discussing your post, photos and videos.

 

  • google plusMake sure your website has a Google+ page and make sure you’re sharing your content via this. It’s very likely that Google uses its own social channel as a signified for ranking content higher when it’s shared via the channel and achieved a certain number of +1s. If you take time to grow your audience on Google+ it will simply increase the possibility of +1s and therefore strengthen that signal.
  • etc .

BLOGGING

bloggingThis is one of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and include lots of unique content. Be precise in what you’re trying to convey for the users in your blog entry and promote your blog in blog directories and blog search engines.

blogYou can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section that are crawl-able by the search engines (these blogs are commonly identified as Do-Follow Blogs). If you’re not very good at writing content for blog posts, hire a guest blogger for your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine point of view. Never become a part of black hat method.

SOCIAL BOOKMARKING

Social Bookmarking is yet another powerful way of promoting your website, but nowadays most people are spamming social bookmarking sites without knowing how to use them. Social bookmarking is a way to bookmark our favorite web pages online to read them anytime and anywhere if we are connected with the internet.

social bookmarking

Do some social bookmarking in popular bookmarking sites like Delicious, StumbleUpon, Propeller, etc. You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. The web pages we bookmarked at social bookmarking sites is considered as a quality back link in the eyes of search engines. This may increase your website traffic based on how effectively you have participated.

PHOTO SHARING

Publish/share your website product pictures and make them public. Let your friends see them and comment on them too, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, etc.

VIDEO PROMOTIONS

Like with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.

LOCAL LISTINGS & YELLOW PAGES

Instead of going global and facing huge competition, make your website local so that search engines can easily view your website and fetch the content. This will help you to reach a targeted audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Super pages, Hotfrog, etc.

Now we can conclude like this,

Off page SEO is as important as on-page SEO. If you want your SEO campaigns to be successful you have to do both. When thinking about link building don’t take the easy way, try hard to get links from authorized sites. The more difficult is to get a link, the more value it has. In the past you could easily get thousands of links and rank higher but nowadays you have to do more than that. Because getting so many links from irrelevant sites may cause your site banned from search engines. Making a great website using all your efforts through white hat method and promote it in correct way. Quality Links follows you without any black hat method.

Here I discuss only some off page seo methods. You can give your suggestions and methods here. Am waiting..

 

 

 

 

 

 

 

 

 

 

 

 

Bing Webmaster Tools

Bing webmaster tools

Bing webmaster tools is a free software provided by Microsoft team. Today, we know that the online marketing is becoming an important marketing concept. So that the the number of websites increases day by day. But, most of the websites contain SEO related issues and errors.

Use of  Bing Webmaster Tools

Bing webmaster tools provide complete SEO report of your site which are submitted in webmaster tools and related information’s. It gives an quick overview of your sites such as SEO related issues. It also provides a primary mechanism for  site owners for interacting with webmaster for solving issues. This tool helps the website owners to index their site in Bing webmaster index.

Adding a site to Bing Webmaster Tools

Here, we discuss how to add a site into Bing webmaster tools. For adding a site to Bing webmaster you should have a account in Microsoft. Using this account details the site owner can sign in the webmaster tool. After signing in, a window shows a following box:

bing webmaster tools

Enter your site URL on the box and click ADD button. Then open a window like following figure:

bing webmaster tools

Enter the URL of sitemap of your site on the appropriate box and click ADD button.

Verification

The next step in submitting a site in Bing webmaster tools is verification. There 3 options for your site verification.

  1. Download the BingSiteAuth.xml file and place the file into root directory of your site and verify it.
  2. Copy the meta tag and paste it in your homepage of your site. In WordPress, go to Dashboard and select tools. Paste it on the appropriate box and verify it. In Blogger, go to Edit HTML from Template and add it before head tag and verify it.
  3. This option choose when the you don’t have the access to your root directory or head section of your homepage. Add a CNAME record with the name provided to the value verify.bing.com.

bing webmaster toolsSubmit s Sitemap

A sitemap of a site is the list of pages in that website which can be accessible to crawlers or users. The purpose of adding a sitemap is to crawl the webpages by Bingbot. It also gives the awareness of the structure of your site.

bing webmaster tools

For submitting a sitemap, go to Configure My Site and select Sitemaps. Add your sitemap and submit it. The owners can view the status of their sitemaps on here itself.

Fetch as Bingbot Tool

It is a tool used in Bing webmaster. It allows the users to see exactly what the Bingbot sees your webpage of your site when downloading it. It also helps to troubleshoot your site. It check whether the Bingbot crawled or not.

bing webmaster toolsSelect Fetch as Bingbot from Diagnostic & tools section. Add your URL and click Fetch button. Then the bingbot crawls your webpage and shows the current status.

Image courtesy:
1) topitideas.com

Google Analytics

Today the virtual world rules the world. With internet being readily available almost everywhere, the world is tGoogle - Analytics A Beginner's Guideurning into a global market. Almost all transactions are now done online. Creating a website too is now so easy that almost all have their own websites. Having a website is not all, but having a successful one is important. The success of a website depends on its traffic. This is where Google Analytics comes into action.

Importance of Adding Google Analytics to Your WebsiteGoogle Analytics

Google’s Google Analytics helps in monitoring a website’s traffic. It gives vital information regarding the traffic to your website like:

1) Who all are visiting your website:

If you are targeting a specific audience, knowing where your visitors are coming from would let you know whether the intended audience is visiting your website.

2) The different types of traffic that brought them to your website:

Knowing how your visitors found your website, i.e., through the type of traffic – whether they found you directly or through a referral (by following a post you shared on twitter, facebook, etc.) or through search engine is important. This can help you recognize you the area where you have to put more effort and where your efforts are paying off.

3) The web browsers that were used by your visitors:

Knowing from which web browsers you got your visitors would help you in knowing on which browsers you should be focusing on.

4) The keywords used by your visitors to reach your website after searching in search engines:

By knowing the keywords with which your visitors are getting to your website is crucial in SEO (Search Engine Optimization). It helps in determining whether your choice of keywords was accurate i.e. if you are on the right track.

Adding Google Analytics to Blogspot Blog/ Website

Step-by-step procedure:

1) Go to google.com/analytics
Select Sign in.

Adding Google Analytics to your Blogspot Blog Website step12) Then select Google Analytics.

Adding Google Analytics to your Blogspot Blog Website step2Go to the Admin option.
3) If you want to add a new account select create new account.

Adding Google Analytics to your Blogspot Blog Website step3aOr if you want to add a new property to your existing account then select create new property.

Adding Google Analytics to your Blogspot Blog Website step3b4) Fill in the requested details accurately.

Adding Google Analytics to your Blogspot Blog Website step4a

Adding Google Analytics to your Blogspot Blog Website step4bThen select the Get Tracking ID option.
5) Select the appropriate country and accept the terms of service.

Adding Google Analytics to your Blogspot Blog Website step56) There are mainly two methods by which you can add Google Analytics to your blogspot blog.
i) Copy the provided tracking ID and paste it in the space allotted in your bloggor account’s Settings area. [Refer figure]

Adding Google Analytics to your Blogspot Blog Website step6a

Adding Google Analytics to your Blogspot Blog Website step6bii) Another method is to copy the given HTML code and paste it before closing the head tag in your bloggor account’s Template portion.

Adding Google Analytics to your Blogspot Blog Website step6c

If you have added your website which is maintained in wordpress then reach your site’s Dashboard, select Editor from Appearance and then paste the copied HTML code before closing the head tag.

Adding Google Analytics to your Blogspot Blog Website step6dSelecting the Queries option from Acquisition will show you the queries with which visitors came to your website.

Google Analytics result queriesSelecting Channels from Acquisition will show you through which type of traffic they reached your website.
In the figure there is a column which shows the bounce rate.

Google Analytics result channels

Bounce rate

Bounce rate denotes the percentage of people that left your website without viewing other pages on your website. A high bounce rate suggests that the content on your website is not that helpful or pleasing to the user.
According to Analytics guru ‘Avinash Kaushik’, a bounce rate below 20% is hard to get. Having a bounce rate over 35% should keep you concerned and anything over 50% is worrying.

Improving Bounce Rate

Here are some ideas to help improve bounce rate:

1) Provide links from your content to more pages of your website: link more pages of your website from the content which you think would keep your visitors interested.

2) Make your website informative: instead of just sticking on to the main intention (product) for which you designed your website, make your website more informative by adding more information about it. Help create a research interest in your website visitors so that they would love to dig deeper.

3) Improve the content on your website: this is an important area. The content of your website can help in keeping a visitor interested in your site or could also drive him away. Make your website rich with useful and genuine content. You could further add videos, images, etc. to make it more interesting, preventing one from leaving your website immediately.

The Technology option will show details through which Browser and OS and the Networks from which your website got visitors.

Google Analytics result browser and os

Google Analytics result network

Selecting Mobile option will give you information about the different mobiles and other Devices from which your website got visitors.

Google Analytics result mobile overview

Google Analytics result mobile devices

Adding Conversion (Goals)

Setting goal conversions is important as it enables one to know how many visits to your website has been converted to your specified goal.

For example, if reaching the contacts page of your site was considered to be a necessary goal then setting up a conversion for the same would let you know how many visitors to your site reached the contacts page or simply reached the goal.

Step-by-step procedure for adding a conversion:

1) Once you have decided and created the page which you want to set as ‘reached the goal’ for your website, select Goals in Conversions. Then select Overview.

Adding conversion step12) Select Set Up Goals

Adding conversion step23) Select New Goal

Adding conversion step34) Fill in the necessary details. Select from either template or custom. Then select continue

Adding conversion step45) Specify the goal description and other requested details and then select continue

Adding conversion step56)Specify the URL of the page of your goal page. Then select save.

Adding conversion step6Image Courtesy:

1) door4.com

2) blog.getresponse.com

On Page Optimization

on page optimization

There are two types of optimization. On page optimization and Off page optimization. Here we discuss about On page optimization. On page optimization includes the optimization done directly on the webpage. On page optimization is done to make a webpage or website search engine friendly. It is also known as webpage optimization and it involves changes made on the webpage to get high rank and top listing in search engines. This can be done by using different on page optimization techniques. Mainly there are 8 best on page optimization techniques in SEO (Search Engine Optimization).

On Page Optimization Techniques

on page optimization techniques

Different techniques are being used to do on page optimization. There are 8 important on page optimization techniques.

They are :

  1. Title Tag Optimization
  2. Heading Tag Optimization
  3. Meta Tag Optimization
  4. URL Optimization
  5. Anchor Text Optimization
  6. Image Optimization
  7. Keyword Density Optimization
  8. Authorship Optimization

Title Tag Optimization

One of the important  factor which plays a major role in the search engine is the title. Title is the first detail about our webpage and it should be selected by including the targeted keyword at the beginning. Select a title which is meaningful and its size should be about 512 pixels i.e about 55-60 characters. If it exceeds then the title will get broken.

Important points to be remembered in selecting a title:

  • Title should contain minimum 40 characters.
  • Title should contain no errors mainly grammatical errors.
  • Title should be related to the content.

Heading Tag Optimization

Heading tags are used to highlight headings, subheadings and important points. Heading tag is of sizes from <h1> to <h6> from which <h1> has the largest size and <h6> has the smallest size. Title  tag is included in <h1> tag. If title is not given then google will take <h1> tag as title. If <h1> tag is not there  then it will go for <h2> else <h3>. So try to give only one <h1> tag else it will create confusion to google.

Meta Tag Optimization

meta description tag

Unique content about our webpage should be given  as meta description.This description is displayed on the search engine with the title. If meta description is not given then Google will take any description from the content as meta description. Meta description can contain maximum of 155-160 characters.

URL Optimization

While giving URL take a simple one and should be meaningful as well as related to the content. Then it will be easier for Google in crawling the website. Targeted keyword should also be included in the URL.

Anchor Text Optimization

Anchor text is a clickable visible text and it has a hyperlink. Anchor text hyperlinks display to another location. Anchor text  will act as a recommendation for Google and reference to the users. Try to give the appropriate keyword as anchor text which will be meaningful.

Anchor text is represented as:

         <a href=””></a>

For eg: <a href=”https://www.bing.com/”>Bing</a>

Here Bing is the anchor text and  the URL “https://www.bing.com/” is the target page which is given as the link.

Image Optimization

Image can play a vital role in the presentation view of the website. Image can deliver the message in a single glance. While doing image optimization certain points are to be remembered. Google bots will not be able to find the detail of the image by seeing the URL. So we should add alternate text to the image, which helps Google bots in identifying the details of the image. While giving the file name try to name it with a related content, it will also be helpful for Google. Google bots will also analyses the surrounding content of the image for getting image details. Images from published website can also be added by adding its URL under the image courtesy.

Keyword Density Optimization

Keyword density means the ratio or the percentage of keywords out of the total number of words within the content. Including keywords in the content is a good usage but over in use will not help better. So around 2-5% is an optimal usage. Using keyword after a ‘,’ or ‘.’ will create more stress on the keyword since a user as well as the Google bots will stop there. Over usage of keyword can cause Google to  penalize the website and indexing can be blocked.

Authorship Optimization

Authorship creates a connection between the article authors and Google. When we publish a webpage to the internet we should verify the authorship because while crawling Google will check for the authorship. This is one among the important on page optimization techniques. Authorship will create authority and validity to the user. In case of a website the relationship is not author but it is publisher. In authorship optimization the connection is established using the Google profile. If Google profile contains the profile picture and personal data, then it create more trust value.

 

SEO is the drive for organic traffic to your Web site. SocSEO and Social Media Marketingial media optimization is becoming an important factor in SEO. SMO is the process of increasing the awareness of a product, brand, or events through social media pages or communities to generate publicity.

Relationship between SEO and Social Media Marketing

Search engines are utilizing the recommendations from users of social media networks such as Twitter, Facebook, Linked In, YouTube, Reddit, Tumblr, and Google+ etc to rank pages in the search engine result pages. When a webpage is liked or shared by a user on a social media network, then it counts as a vote for that webpage’s quality. Thus, the Search Engines can use that votes for ranking websites in search engine results. SMO is helpful to reach the potential customers and helps to generate leads to high conversion rates. SMO refers to optimizing a website’s content in terms of sharing across Social Medias and networking websites.

SEO and SMO

Google uses Twitter to discover new content

Factors such as how many retweets, favorites, how many people tweeted the content, and the time frame of when the content was shared etc. All taken into consideration when indexing the content. Indexation is important for SEO, because the faster you can get your content indexed, the faster you’ll get organic traffic to your website.

Google+

Take 10 minutes each day to spend on your brand’s Google+ page or post content into Google+ communities. Be sure to post the content you want to be ranking for on Google+ to prove to Google that you are worthy of positioning high in their search engine.

Linked In

Linked In is a social networking website. Its used for professional networking. It allows users to create professional relationships. Individuals and companies can publish or post any contents related to their business to get a reach.

Onpage Optimization

Search engine optimization is technique used to rank a website as high as possible in the search result. We can divide SEO into two, on page optimization and off page optimization. Here we are going to discuss about SEO Onpage Optimization Techniques.

SEO on-page optimization is the factors that we perform on the webpage to improve the position in the search ranking. These factors will be performed by our-self.

SEO Onpage Optimization Techniques

SEO Onpage Optimization Techniques

There are some SEO Onpage Optimization Techniques used to boost the ranking. Now let’s see them:

CONTENT

The contents of a website have a great importance. A website with good content can make better in SEO. Let’s see some of the qualities for a good content:

  • Original content: The content that we write or publish should be original. It should not be a copy write from other articles.
  • Content should be use full: We should not publish content for the sake of publishing. The content should have some useful information which adds the value to our website
  • Content should include text: Try to add text to accompany the non-text contents. That is, if are posting a video or image try to have some description about it.

PAGE TITLE

Page title plays a great importance in our website. It should be a unique keyword and also the title should be relevant to the contents of our webpage. Primary keyword should be included and title should not exceed 70 characters. The maximum pixel width should be 512.

META DESCRIPTION

Meta description appears in the bottom of the title in the search result. So it has to be descriptive and should not exceed 150 characters. This description leads the user to visit our site, so it should have useful information that attracts the user.

FORMATTING

A page should be properly formatted. The contents of our page should be categorized into paragraph and headings. We use H1, H2, H3, H4 tags for this. H1 tag is for the main title that the user will see when he opens the page. H2, H3, H4 are the subheading, minor and normal headings. Important part of the content should be highlighted with bold letters.

IMAGES

We can include images to our page to attract the users and also to break up the boring texts. Sometime the attractive images make the reader stay on our page. It’s better to add images related to the content of our page. By adding images we should not increase the loading time of the page. It’s better to use original images than existing. We can use alt tag to describe the image, it will help the search engine to understand what the image is about.

URL

Include appropriate URL for your page. It’s better to use shorter URL as it is easy to perform better search results. It will be good if we include the primary keyword in the URL.

INTERNAL LINKS

We can improve the SEO by using internal links in our website. We use anchor text optimization for this. Importance of adding internal links are:

  • It helps you to create your own web
  • It will help the search engine to know about your other pages
  • It tells the search engine which is your most important pages
  • It increase the time on your site

Adding hyper links will be easy for the bots to crawl. If you are adding external links it’s better to add links of trust worthy site which will help our site to gain more benefits.

You can also refer to my previous blog post on Basic Introduction On SEO. Hope you got an idea about SEO onpage optimization.

                                                                              

 

 google-webmaster-tool

Google Webmaster Tools

Google Webmaster Tool is absolutely free tool provided by Google and it is also a good mechanism for communicating with Google. Google webmaster Tool helps us to identify the problems related to our site. This guide to webmaster tools will walk through the features of webmaster tools and how those features help us. Here an overview about how to use Google Webmaster Tools to improve SEO.

  • Messages

Google sends an email to webmaster when there is an issue related to our site. If don’t see the message from Goggle, you could miss an important piece of information. We have to improve our site performance by using some tips.

  • Add all your website versions
  • Select your preferred version
  • Select target country
  • Share access with co-workers
  • Submit a sitemap file
  • Learn how to work with Search Console
  • Search Appearance

It is the search appearance of search results when searchers search something. Mainly 4 search appearance in Google webmaster tools.

  • Structured Data
  • Data Highlighter
  • HTML Improvements
  • Sitemaps

Structured Data

Data is a combination of unstructured data, Semi structured data, structured data. We must ensure that the sites are visible and understandable by search engines with relevant and rich data. Rich Snippet, authorship Optimization are structured data. The searchers can easily asses and quickly understandable when adding rich snippets with content also the users get the value of site before clicking the site. So we can improve our CTR by adding rich snippet and authorship optimization.

Data Highlighter

Data Highlighter help Google to identify the structured data on page without need of code. We can add Data highlighter to our website. By adding data highlighter the search users can view the needed things on search results and they got idea about the thing. Events, Restaurants, movie, product etc these are webmaster tools includes the types of data highlighter.

HTML Improvements

Google Webmaster Tool informs you any issues related to our webpage’s HTML tags. That means any error occurring in the title tag or Meta description Google informs you. A website contains so many pages and that should have a unique title tag and Meta description. If any issues there the Google gives you the detailed error message and we can correct it. Google typically displays the title tag 50-60 and Meta description 155-160.

Sitelinks

Sitelinks are the links that may be shown under the domain name of the site in Google search results. These links are determined by Google based on how much authority got to the particular query. Every site owner needs good sitelinks. Through sitelinks the users quickly and easily find what they are looking for. The users can save their time by using sitelinks. Webmaster tools allow site owner to demote sitelinks. That means we do not want to show one of the sitelink for some reason.

Demote a sitelink URL:

  1. On the Search Console Home page, click the site you want.
  2. Under Search Appearance, click Sitelinks.
  3. In the For this search result box, complete the URL for which you don’t want a specific sitelink URL to appear.
  4. In the Demote this sitelink URLbox, complete the URL of the sitelink you want to demote.
  • Search Traffic

Search traffic means it provides the information about the traffic- how the individual page in a website get search. Webmaster tool includes mainly 6 types of search traffic.

  • Search Analytics
  • Links to Your Site
  • Internal Links
  • Manual Actions
  • International Targeting
  • Mobile Usability

Search Analytics                                                                   

Search Analytics analyze your site performance and improvements on Google search results. It also gives the report of how your site appear in search results. Filter and group data by categories such as queries, pages, countries, date, device, search type. Webmaster tools provides some metrics- clicks, impressions, CTR, position.

Links to Your Site

The best way to improve the sites rank by gets more sites to link to your website. We can monitor the site growth through the Google Webmaster Tools. When we got a link from a bad website it will hurt you. Webmaster tools give the report of who links the most, your most linked content, how your data is linked.

Internal Links

Internal link means connecting or linking your Webpages together brings your website in a higher position also may improve the authority in the eyes of Google. Good internal links good for Google page ranking and it really helps the Google to find pages. But beware that don’t want to overdo it.

Manual Actions

It is the communication area of Google to users. Google will inform you any site-wide manual penalties that you have applied to your site.

International Targeting

Targeting the search results mainly in international. Webmaster tools use 2 methods for international targeting. First one is target the search results to specific country. Second one is language targeting. Language section helps you ensure your hreflang tags use the correct locale codes (language and optional country).  More commonly, you can make sure that alternate pages have tags that link back to the pages for your site.  The Country section—you can use this tool to set a site-wide country target for your entire site, if necessary.

Mobile Usability

Our site optimized for mobile. Because nowadays everyone needs mobile phones and they access internet in phone than laptops. So the search results in google also visible in mobile phone users also.

  • Google Index

Google index obviously gives the information about how your website indexed in Google. Webmaster tools provide 4 types of Google index.

Index Status

Index status show how many pages are indexed in Google. It allows tracking the status of your site within the Google index.

Content Keywords

Content Keywords give the report of most frequently used keywords used on the website.

Blocked Resources

This report shows the blocked URLs by robots.txt.

Removed URLs

Google has removal URL tool that allows requesting that the URL be taken out the index. Only the site owners and users will have the full permission for requesting URL Removal.

  • Crawl

Crawl Errors

Crawl error feature in the webmaster tools gives the report if any problem related to your website on the web or mobile phone. The most common error seen in webpage is 404 error, which means can’t find the page by Google bots.

Crawl Stats

If we have thousands of pages in our website then we might expect crawl that most of the pages on a day or weekly. Google webmaster tool provide a feature crawl stats for showing the page crawl per day, Kilobytes downloaded per day and time spend downloading a page.

Fetch as Google

The Fetch as Google tool enables you to test how Google crawls or renders a URL on your site.  Fetches a specified URL in your site and displays the HTTP response. The fetch as Google tool allows retrieving a page of your website if you are in Google.

Robots.txt Tester

Robots.txt file is a file at the root of your site for blocking Google from crawling some pages.

Sitemaps

Sitemap is informative document based on your site. It is a quick area for communication to Google. If you don’t submit a sitemap they may not index all pages in website. That means you won’t get much more traffic. Sitemap submitted in XML format. They can’t contain more than 50,000 URLs. If more than 50,000 URLs in sitemap we need to split the sitemap to multiple files.

URL Parameter

It helps Google crawl your site more efficiently by indicating how we should handle parameters in your URLs. This tools to give Google information about how to handle URLs containing specific parameters.

  • Security Issues

If Google has detected any malware or other security issues on your site, this is where they’ll list it out.

Malware

If you have malware on your server, you should see a message here. When someone injects code into your forum or comments area that is an issue. Google will see this and deem it malware.

  • Other Resources

This section contains links to tools that are outside of Google Webmaster Tool, but are of interest to webmasters, such as the Structured Data Testing tool, which enables webmasters to test their schema implementations.

 

 

 

 

 

bingAbout Bing

Bing is one of the search engines like Google, Yahoo, Ask.com etc. Bing Webmaster Optimization is  launched by Microsoft. Bing webmasters tool is used to connect our website for crawling, caching and indexing and improve listing in a search engine. The basic idea and process is same as Google webmasters. Through this you may get a steps to connect website or blogger to bing. The Google webmasters tool is mainly used by the users for their needs. While listing on Bing there won’t be much users availability as Google search engine. While connecting our website to Bing we can identify how the Bing is crawling our website.  Here introducing different steps for  how to submit wordpress or blogger to bing

How to connect to Bing webmasters tool

In blogger

Blogger is a place in which we can publish our recent posts or entries. We can share our post through social media optimization. The various steps to connect our blogger to the bing webmasters tool are,

  • Firstly, we need to make account in Bing webmasters through username and password.
  • Then we will enter to the Bing webmasters dashboard there we can see option to enter our website URL and enter sitemap of our site.
  • Then we get a Meta tag from Bing and copy the tag and got to our blogger page and take template and paste it on the edit portion of HTML in head section.
  • Then click on save changes and go to Bing and click verify.

In WordPress

Word press is a platform to create a website. Through wordpress also we can publish and share our post to the social media. The various steps to connect wordpress site to bing webmasters tool are,

  • In order to connect word press to the Bing, copy the word press URL and paste it on add site option and enter the sitemap of our website. Sitemap is a list of pages that included in our website that are accessible to crawlers and users.
  • Then the given Meta tag is copied from the Bing webmasters dashboard.
  • Then login to the word press and we reach on word press dashboard. From there select tools and select available tools. In that page we can see our available tools like Google webmasters tool, Bing webmasters tool etc.
  • In the Bing webmasters option paste the Meta tag. And click save changes.
  • Then go to Bing webmasters and click on button verify. Now the word press website is connected with the Bing.

                

SEARCH ENGINES – AN INTRODUCTION

Search engine is an instrument of searching, are very popular and frequently used sites. This is why every ordinary user on the Internet, must have good knowledge about search engines and searching.

search-enginesHISTORY OF SEARCH ENGINES

Search engines first emerged in the midst of 1990s when Google got fame as the best search engine in the entire world. Google was an
academic project of a couple of university students which was expanded and new technological features were incorporated to make it a better one. Today Google stands out as the most widely used search engine all around the world and the owners are making millions and billions of dollars each year.

DIFFERENT TYPES OF SEARCH ENGINES

Crawler-based search engines, such as Google, have a Web crawling software known as robots or spiders etc. The web pages crawled by these crawlers will be indexed in the search results.

Human-powered directories,such as Yahoo directory, depend on human editors to create their listings. Changes made to individual web pages will have no effect on how these web pages get listed in search results.

Meta-search engines, such as Meta crawler, transmit user-supplied keywords simultaneously to several individual search
engines to actually carry out the search. Search results returned from all the search engines can be integrated, duplicates can be eliminated and additional features such as clustering by subjects within the search results can be implemented by meta-search engines.

THE IMPORTANCE OF SEARCH ENGINES

Search Engines essentially act as filters for the wealth of information available on the Internet. They allow users to quickly and easily find information that is of genuine interest or value to them, without the need to wade through numerous irrelevant web pages. The goal of the Search Engines is to provide users with search results that lead to relevant information on high-quality websites. What this means is that the Search Engines provide users with the information they are looking for, and not necessarily the information that marketers would like them to see.

CHALLENGES FACED BY SEARCH ENGINES

  • The web is growing much faster than any present-technology search engine.
  • Many web pages are updated frequently, which forces the search engines to revisit them periodically.
  • Some search engines do not order the results by relevance, but rather according to how much money the sites have paid them.

The usefulness of a search engine depends on the relevance of the results it gives back. While there may be millions of Web pages that include a particular word or phrase, some pages may be more relevant, popular, or authoritative than others.

SEO On Page Optimization Tutorial For Beginners

SEO On page optimization and Off page optimization are the two main process involved in Search Engine Optimization. The process of on page optimization is for upgrading the web pages search engine friendly and easily understandable for search engine robots. It includes addition & modification of ingredients in website pages for getting right identity by search engine robots.Seo On Page Optimization

SEO On Page Optimization Tips And Tricks

There are different tips and tricks for Seo On Page Optimizations. The methods of On page optimizations will be different for a CMS website (websites created with content management systems Eg: wordpress) and HTML website. In CMS websites, plugins are used for conducting On page optimization process. While in HTML sites, we need to edit the source code of each pages to make it search engine friendly. The plugins in the CMS website are very easy to execute the optimization processes. But in the case of HTML websites, it is not an easy task as websites published with content management systems (CMS).seo on page optimization tips and tricks

For a HTML website, the optimization processes are done in the head as well as the body sections of a web page. The modifications in head section includes page title, meta description, meta keyword tags, canonical tags, robots meta tag etc. and in the body part consists of header tags like h1, h2 …. h6, content copy optimization, image optimization, anchor text optimization etc.

Seo On Page Optimization Techniques

There are different techniques in SEO on page optimization. If you do some important optimizations, it will provide better result. Some major SEO on page optimization techniques are here.

seo on page optimization techniques

Modifications in Page Title

In SEO on page optimization, title optimization is very important. The SEO page title is placed in the head section of the HTML document. This title helps the search engines to recognize your web page. SEO title of each pages should be different and descriptive in a website. It has a character limit of 70, but the allowed maximum pixel width limit of a SEO title is 512 pixel. Because each characters have different pixel width. So it is better to make the character limit of SEO title of a page in between 55-60. If the limit exceeds, the search result of your web page will be shown incompletely as it doesn’t have much space to show the complete title which you give.

Meta Description Optimization in On Page SEO

The meta description tag of a web page will help the search engine to understand what included in the web page. This description will be the snippet for our web page listed in search results. If a web page lacks Meta Description Tag, the search engine may use appropriate content from the page as the snippet, If we haven’t given any Meta Description for the web page. There is a character limit of 160 characters for the Meta Description. In case of blog posts and articles published with CMS websites like wordpress, the character limits for meta description should be with 156 characters. because, the blog posts & article posts published with wordpress and similar CMS will automatically add date with the content copy in snippets. The HTML code format for the Meta Description is : <meta name=”description” content=”write the description here” />.

SEO Meta Keyword Tag Optimization

The Meta Keywords tags can be included with most imported keywords which we are focusing to list the web page. But in the present, it is not considered by the search engines like Google. Its better to not to use this tag because it gives information about our targeted keywords to our competitor. Google has officially announced that they do not consider keywords provided in meta keyword tags for listing a website in search engine results. So now a days, most of SEO professionals do not conduct keyword meta tag optimization with their SEO On page optimization practices.

CANONICAL TAG

The Canonical Tag can be used if we need to use the same content in different web pages or web sites. It is just to show the search engine that we are the owner of that content and to avoid confusion to the search engine which one to show. The Search engine definitely discourages content duplication. The HTML code format of a Canonical Tag is : <link rel=”canonical” href=”actual link that contain data” />.

ROBOTS.TXT

The Robots.txt is a file, tells the search engine bots to crawl the web page or not. This is a notepad file have to be uploaded in the root directory of the website. We can restrict both the bots and user from visiting our web page or web site. We can adopt another method as adding noindex and nofollow in the robots meta tag. The HTML code format for Robots meta tag is : <meta name=”robots” content=”noindex,nofollow”>.

IMAGE OPTIMIZATION

Images in the website should be optimized to list in the image search. In order to optimize an image, we need to add an alt name with the image. Give a good and suitable keyword to the image so that it will list in the appropriate keyword that a user search. Consider this format to give alt name to an image <img src=”image name” alt=suited word” />

SITE MAPS      

A site can include XML and HTML site maps. The XML site map help the bots to understand about the website and the HTML sitemap help the user to get an outlook of the pages in your website. A single site map can include 500 URL’s.

BREAD CRUMBS

The Bread Crumb will help a user to navigate correctly in the website. It will help the user to understand where he is currently in the website.

BROKEN LINKS    

Chances of the appearance of broken link are another error we have to monitor. This error can be solved using 301 and 302 re directions. 301 redirection will redirect the broken link permanently. This will transfer the authority gained by the old page to the new redirected page. The 302 redirection will redirect the users temporarily. The gained authority by the old page remains same in the same page. In order to redirect a web page we have to upload a redirection file to the ht-access location.

“redirect_301/old url/new url”

“redirect_302/old url/new url”

DISAVOW TOOL

You need to remove non quality links from your website. This non quality links will promotes your website. In order to remove these non quality links, we need to upload a document that contains the list of unwanted URL’s. upload this document in the disavow section of the webmaster tools.

“google.com/webmaster/tools/disavow-links”

SOCIAL SIGNALS

Organic search will increase the rank and authority of your website. The Social signals have much impact on organics search.

Thank you for visiting our SEO On Page Optimization page.

 

 

 

 

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