Blog posts and SEO articles on or search engine optimization published by SoftLoom IT Solutions. Responsible SEO marketing company India

Onpage Optimization

Search engine optimization is technique used to rank a website as high as possible in the search result. We can divide SEO into two, on page optimization and off page optimization. Here we are going to discuss about SEO Onpage Optimization Techniques.

SEO on-page optimization is the factors that we perform on the webpage to improve the position in the search ranking. These factors will be performed by our-self.

SEO Onpage Optimization Techniques

SEO Onpage Optimization Techniques

There are some SEO Onpage Optimization Techniques used to boost the ranking. Now let’s see them:


The contents of a website have a great importance. A website with good content can make better in SEO. Let’s see some of the qualities for a good content:

  • Original content: The content that we write or publish should be original. It should not be a copy write from other articles.
  • Content should be use full: We should not publish content for the sake of publishing. The content should have some useful information which adds the value to our website
  • Content should include text: Try to add text to accompany the non-text contents. That is, if are posting a video or image try to have some description about it.


Page title plays a great importance in our website. It should be a unique keyword and also the title should be relevant to the contents of our webpage. Primary keyword should be included and title should not exceed 70 characters. The maximum pixel width should be 512.


Meta description appears in the bottom of the title in the search result. So it has to be descriptive and should not exceed 150 characters. This description leads the user to visit our site, so it should have useful information that attracts the user.


A page should be properly formatted. The contents of our page should be categorized into paragraph and headings. We use H1, H2, H3, H4 tags for this. H1 tag is for the main title that the user will see when he opens the page. H2, H3, H4 are the subheading, minor and normal headings. Important part of the content should be highlighted with bold letters.


We can include images to our page to attract the users and also to break up the boring texts. Sometime the attractive images make the reader stay on our page. It’s better to add images related to the content of our page. By adding images we should not increase the loading time of the page. It’s better to use original images than existing. We can use alt tag to describe the image, it will help the search engine to understand what the image is about.


Include appropriate URL for your page. It’s better to use shorter URL as it is easy to perform better search results. It will be good if we include the primary keyword in the URL.


We can improve the SEO by using internal links in our website. We use anchor text optimization for this. Importance of adding internal links are:

  • It helps you to create your own web
  • It will help the search engine to know about your other pages
  • It tells the search engine which is your most important pages
  • It increase the time on your site

Adding hyper links will be easy for the bots to crawl. If you are adding external links it’s better to add links of trust worthy site which will help our site to gain more benefits.

You can also refer to my previous blog post on Basic Introduction On SEO. Hope you got an idea about SEO onpage optimization.




Google Webmaster Tools

Google Webmaster Tool is absolutely free tool provided by Google and it is also a good mechanism for communicating with Google. Google webmaster Tool helps us to identify the problems related to our site. This guide to webmaster tools will walk through the features of webmaster tools and how those features help us. Here an overview about how to use Google Webmaster Tools to improve SEO.

  • Messages

Google sends an email to webmaster when there is an issue related to our site. If don’t see the message from Goggle, you could miss an important piece of information. We have to improve our site performance by using some tips.

  • Add all your website versions
  • Select your preferred version
  • Select target country
  • Share access with co-workers
  • Submit a sitemap file
  • Learn how to work with Search Console
  • Search Appearance

It is the search appearance of search results when searchers search something. Mainly 4 search appearance in Google webmaster tools.

  • Structured Data
  • Data Highlighter
  • HTML Improvements
  • Sitemaps

Structured Data

Data is a combination of unstructured data, Semi structured data, structured data. We must ensure that the sites are visible and understandable by search engines with relevant and rich data. Rich Snippet, authorship Optimization are structured data. The searchers can easily asses and quickly understandable when adding rich snippets with content also the users get the value of site before clicking the site. So we can improve our CTR by adding rich snippet and authorship optimization.

Data Highlighter

Data Highlighter help Google to identify the structured data on page without need of code. We can add Data highlighter to our website. By adding data highlighter the search users can view the needed things on search results and they got idea about the thing. Events, Restaurants, movie, product etc these are webmaster tools includes the types of data highlighter.

HTML Improvements

Google Webmaster Tool informs you any issues related to our webpage’s HTML tags. That means any error occurring in the title tag or Meta description Google informs you. A website contains so many pages and that should have a unique title tag and Meta description. If any issues there the Google gives you the detailed error message and we can correct it. Google typically displays the title tag 50-60 and Meta description 155-160.


Sitelinks are the links that may be shown under the domain name of the site in Google search results. These links are determined by Google based on how much authority got to the particular query. Every site owner needs good sitelinks. Through sitelinks the users quickly and easily find what they are looking for. The users can save their time by using sitelinks. Webmaster tools allow site owner to demote sitelinks. That means we do not want to show one of the sitelink for some reason.

Demote a sitelink URL:

  1. On the Search Console Home page, click the site you want.
  2. Under Search Appearance, click Sitelinks.
  3. In the For this search result box, complete the URL for which you don’t want a specific sitelink URL to appear.
  4. In the Demote this sitelink URLbox, complete the URL of the sitelink you want to demote.
  • Search Traffic

Search traffic means it provides the information about the traffic- how the individual page in a website get search. Webmaster tool includes mainly 6 types of search traffic.

  • Search Analytics
  • Links to Your Site
  • Internal Links
  • Manual Actions
  • International Targeting
  • Mobile Usability

Search Analytics                                                                   

Search Analytics analyze your site performance and improvements on Google search results. It also gives the report of how your site appear in search results. Filter and group data by categories such as queries, pages, countries, date, device, search type. Webmaster tools provides some metrics- clicks, impressions, CTR, position.

Links to Your Site

The best way to improve the sites rank by gets more sites to link to your website. We can monitor the site growth through the Google Webmaster Tools. When we got a link from a bad website it will hurt you. Webmaster tools give the report of who links the most, your most linked content, how your data is linked.

Internal Links

Internal link means connecting or linking your Webpages together brings your website in a higher position also may improve the authority in the eyes of Google. Good internal links good for Google page ranking and it really helps the Google to find pages. But beware that don’t want to overdo it.

Manual Actions

It is the communication area of Google to users. Google will inform you any site-wide manual penalties that you have applied to your site.

International Targeting

Targeting the search results mainly in international. Webmaster tools use 2 methods for international targeting. First one is target the search results to specific country. Second one is language targeting. Language section helps you ensure your hreflang tags use the correct locale codes (language and optional country).  More commonly, you can make sure that alternate pages have tags that link back to the pages for your site.  The Country section—you can use this tool to set a site-wide country target for your entire site, if necessary.

Mobile Usability

Our site optimized for mobile. Because nowadays everyone needs mobile phones and they access internet in phone than laptops. So the search results in google also visible in mobile phone users also.

  • Google Index

Google index obviously gives the information about how your website indexed in Google. Webmaster tools provide 4 types of Google index.

Index Status

Index status show how many pages are indexed in Google. It allows tracking the status of your site within the Google index.

Content Keywords

Content Keywords give the report of most frequently used keywords used on the website.

Blocked Resources

This report shows the blocked URLs by robots.txt.

Removed URLs

Google has removal URL tool that allows requesting that the URL be taken out the index. Only the site owners and users will have the full permission for requesting URL Removal.

  • Crawl

Crawl Errors

Crawl error feature in the webmaster tools gives the report if any problem related to your website on the web or mobile phone. The most common error seen in webpage is 404 error, which means can’t find the page by Google bots.

Crawl Stats

If we have thousands of pages in our website then we might expect crawl that most of the pages on a day or weekly. Google webmaster tool provide a feature crawl stats for showing the page crawl per day, Kilobytes downloaded per day and time spend downloading a page.

Fetch as Google

The Fetch as Google tool enables you to test how Google crawls or renders a URL on your site.  Fetches a specified URL in your site and displays the HTTP response. The fetch as Google tool allows retrieving a page of your website if you are in Google.

Robots.txt Tester

Robots.txt file is a file at the root of your site for blocking Google from crawling some pages.


Sitemap is informative document based on your site. It is a quick area for communication to Google. If you don’t submit a sitemap they may not index all pages in website. That means you won’t get much more traffic. Sitemap submitted in XML format. They can’t contain more than 50,000 URLs. If more than 50,000 URLs in sitemap we need to split the sitemap to multiple files.

URL Parameter

It helps Google crawl your site more efficiently by indicating how we should handle parameters in your URLs. This tools to give Google information about how to handle URLs containing specific parameters.

  • Security Issues

If Google has detected any malware or other security issues on your site, this is where they’ll list it out.


If you have malware on your server, you should see a message here. When someone injects code into your forum or comments area that is an issue. Google will see this and deem it malware.

  • Other Resources

This section contains links to tools that are outside of Google Webmaster Tool, but are of interest to webmasters, such as the Structured Data Testing tool, which enables webmasters to test their schema implementations.






bingAbout Bing

Bing is one of the search engines like Google, Yahoo, etc. Bing Webmaster Optimization is  launched by Microsoft. Bing webmasters tool is used to connect our website for crawling, caching and indexing and improve listing in a search engine. The basic idea and process is same as Google webmasters. Through this you may get a steps to connect website or blogger to bing. The Google webmasters tool is mainly used by the users for their needs. While listing on Bing there won’t be much users availability as Google search engine. While connecting our website to Bing we can identify how the Bing is crawling our website.  Here introducing different steps for  how to submit wordpress or blogger to bing

How to connect to Bing webmasters tool

In blogger

Blogger is a place in which we can publish our recent posts or entries. We can share our post through social media optimization. The various steps to connect our blogger to the bing webmasters tool are,

  • Firstly, we need to make account in Bing webmasters through username and password.
  • Then we will enter to the Bing webmasters dashboard there we can see option to enter our website URL and enter sitemap of our site.
  • Then we get a Meta tag from Bing and copy the tag and got to our blogger page and take template and paste it on the edit portion of HTML in head section.
  • Then click on save changes and go to Bing and click verify.

In WordPress

Word press is a platform to create a website. Through wordpress also we can publish and share our post to the social media. The various steps to connect wordpress site to bing webmasters tool are,

  • In order to connect word press to the Bing, copy the word press URL and paste it on add site option and enter the sitemap of our website. Sitemap is a list of pages that included in our website that are accessible to crawlers and users.
  • Then the given Meta tag is copied from the Bing webmasters dashboard.
  • Then login to the word press and we reach on word press dashboard. From there select tools and select available tools. In that page we can see our available tools like Google webmasters tool, Bing webmasters tool etc.
  • In the Bing webmasters option paste the Meta tag. And click save changes.
  • Then go to Bing webmasters and click on button verify. Now the word press website is connected with the Bing.



Search engine is an instrument of searching, are very popular and frequently used sites. This is why every ordinary user on the Internet, must have good knowledge about search engines and searching.


Search engines first emerged in the midst of 1990s when Google got fame as the best search engine in the entire world. Google was an
academic project of a couple of university students which was expanded and new technological features were incorporated to make it a better one. Today Google stands out as the most widely used search engine all around the world and the owners are making millions and billions of dollars each year.


Crawler-based search engines, such as Google, have a Web crawling software known as robots or spiders etc. The web pages crawled by these crawlers will be indexed in the search results.

Human-powered directories,such as Yahoo directory, depend on human editors to create their listings. Changes made to individual web pages will have no effect on how these web pages get listed in search results.

Meta-search engines, such as Meta crawler, transmit user-supplied keywords simultaneously to several individual search
engines to actually carry out the search. Search results returned from all the search engines can be integrated, duplicates can be eliminated and additional features such as clustering by subjects within the search results can be implemented by meta-search engines.


Search Engines essentially act as filters for the wealth of information available on the Internet. They allow users to quickly and easily find information that is of genuine interest or value to them, without the need to wade through numerous irrelevant web pages. The goal of the Search Engines is to provide users with search results that lead to relevant information on high-quality websites. What this means is that the Search Engines provide users with the information they are looking for, and not necessarily the information that marketers would like them to see.


  • The web is growing much faster than any present-technology search engine.
  • Many web pages are updated frequently, which forces the search engines to revisit them periodically.
  • Some search engines do not order the results by relevance, but rather according to how much money the sites have paid them.

The usefulness of a search engine depends on the relevance of the results it gives back. While there may be millions of Web pages that include a particular word or phrase, some pages may be more relevant, popular, or authoritative than others.

SEO On Page Optimization Tutorial For Beginners

SEO On page optimization and Off page optimization are the two main process involved in Search Engine Optimization. The process of on page optimization is for upgrading the web pages search engine friendly and easily understandable for search engine robots. It includes addition & modification of ingredients in website pages for getting right identity by search engine robots.Seo On Page Optimization

SEO On Page Optimization Tips And Tricks

There are different tips and tricks for Seo On Page Optimizations. The methods of On page optimizations will be different for a CMS website (websites created with content management systems Eg: wordpress) and HTML website. In CMS websites, plugins are used for conducting On page optimization process. While in HTML sites, we need to edit the source code of each pages to make it search engine friendly. The plugins in the CMS website are very easy to execute the optimization processes. But in the case of HTML websites, it is not an easy task as websites published with content management systems (CMS).seo on page optimization tips and tricks

For a HTML website, the optimization processes are done in the head as well as the body sections of a web page. The modifications in head section includes page title, meta description, meta keyword tags, canonical tags, robots meta tag etc. and in the body part consists of header tags like h1, h2 …. h6, content copy optimization, image optimization, anchor text optimization etc.

Seo On Page Optimization Techniques

There are different techniques in SEO on page optimization. If you do some important optimizations, it will provide better result. Some major SEO on page optimization techniques are here.

seo on page optimization techniques

Modifications in Page Title

In SEO on page optimization, title optimization is very important. The SEO page title is placed in the head section of the HTML document. This title helps the search engines to recognize your web page. SEO title of each pages should be different and descriptive in a website. It has a character limit of 70, but the allowed maximum pixel width limit of a SEO title is 512 pixel. Because each characters have different pixel width. So it is better to make the character limit of SEO title of a page in between 55-60. If the limit exceeds, the search result of your web page will be shown incompletely as it doesn’t have much space to show the complete title which you give.

Meta Description Optimization in On Page SEO

The meta description tag of a web page will help the search engine to understand what included in the web page. This description will be the snippet for our web page listed in search results. If a web page lacks Meta Description Tag, the search engine may use appropriate content from the page as the snippet, If we haven’t given any Meta Description for the web page. There is a character limit of 160 characters for the Meta Description. In case of blog posts and articles published with CMS websites like wordpress, the character limits for meta description should be with 156 characters. because, the blog posts & article posts published with wordpress and similar CMS will automatically add date with the content copy in snippets. The HTML code format for the Meta Description is : <meta name=”description” content=”write the description here” />.

SEO Meta Keyword Tag Optimization

The Meta Keywords tags can be included with most imported keywords which we are focusing to list the web page. But in the present, it is not considered by the search engines like Google. Its better to not to use this tag because it gives information about our targeted keywords to our competitor. Google has officially announced that they do not consider keywords provided in meta keyword tags for listing a website in search engine results. So now a days, most of SEO professionals do not conduct keyword meta tag optimization with their SEO On page optimization practices.


The Canonical Tag can be used if we need to use the same content in different web pages or web sites. It is just to show the search engine that we are the owner of that content and to avoid confusion to the search engine which one to show. The Search engine definitely discourages content duplication. The HTML code format of a Canonical Tag is : <link rel=”canonical” href=”actual link that contain data” />.


The Robots.txt is a file, tells the search engine bots to crawl the web page or not. This is a notepad file have to be uploaded in the root directory of the website. We can restrict both the bots and user from visiting our web page or web site. We can adopt another method as adding noindex and nofollow in the robots meta tag. The HTML code format for Robots meta tag is : <meta name=”robots” content=”noindex,nofollow”>.


Images in the website should be optimized to list in the image search. In order to optimize an image, we need to add an alt name with the image. Give a good and suitable keyword to the image so that it will list in the appropriate keyword that a user search. Consider this format to give alt name to an image <img src=”image name” alt=suited word” />


A site can include XML and HTML site maps. The XML site map help the bots to understand about the website and the HTML sitemap help the user to get an outlook of the pages in your website. A single site map can include 500 URL’s.


The Bread Crumb will help a user to navigate correctly in the website. It will help the user to understand where he is currently in the website.


Chances of the appearance of broken link are another error we have to monitor. This error can be solved using 301 and 302 re directions. 301 redirection will redirect the broken link permanently. This will transfer the authority gained by the old page to the new redirected page. The 302 redirection will redirect the users temporarily. The gained authority by the old page remains same in the same page. In order to redirect a web page we have to upload a redirection file to the ht-access location.

“redirect_301/old url/new url”

“redirect_302/old url/new url”


You need to remove non quality links from your website. This non quality links will promotes your website. In order to remove these non quality links, we need to upload a document that contains the list of unwanted URL’s. upload this document in the disavow section of the webmaster tools.



Organic search will increase the rank and authority of your website. The Social signals have much impact on organics search.

Thank you for visiting our SEO On Page Optimization page.









We would be discussing in this article everything that you need to know about Directory Submission.

Long before Google, Yahoo  and Bing were noticed by people, people used to get relevant information from respective directories. These procedures are even followed now, if not by the users but by the search engines. Hence proper back links to your website from quality directories helps in improving your webpage ranking. Ultimately the aim of every website is to drive traffic to its website and ultimately get noticed by the search engines. But however getting into the top position in the list of search engines takes quite a lot time and effort.

It is then one approaches for directory submission in order to improve the website ranking.

So, what is Directory Submission?

Directory Submission is the process of submitting the URL of your blog or website into various web directories such that the page authority and the page ranking of that directory will be shared by your website.

Why ?

Why would one go for Directory Submission?

  • Easy access to users
  • Gain page ranking
  • To improve yourself in search engine position.

Now we will see the process involved in Directory Submission.

Directory Submission Process

1) The   first step is to search a list of directory submission sites. You will come across various SEO friendly sites.

2) Before you select a directory, there are few things you need to take care of, such as Directory Submission Process-300x230

  • Whether the directory is SEO friendly
  • Check the page rank, page authority and domain authority.
  • Whether the directory is cached and indexed by Google.
  • The directory with zero active links is good for nothing.
  • Also avoid taking directories from the same IP address.

3) Now that you have made up your mind with the appropriate directory choose the category like paid or free version. For beginners we recommend to try with the free version.

4) Once you have found the appropriate directory click on Submit Your Site link at the top right corner.

5) Fill in the details given in the form and submit the form when you are done.

6) If it is a reciprocal directory, copy the source code given in the form and paste in any of your page in the HTML part.

And then you are done.

Foe more tips on SEO, follow



Well basically Domain authority means the value which decides how your website is going in terms of reputation and power. And it gives us an insight about the power and reputation our website have. This is very important in SEO. Especially the authority and trust level achieved by a website enable to achieve good search engine ranking positions. Most of the webmaster don’t know about this value and how important in  start gaining revenue from your site. The domain authority goes like this, higher the authority higher the benefits you gain. You may have a question like this in your mind if you are a newbie “How this actually benefits ?” The answer is simple and it will bring you joy and obviously a lot of cash. :) Below given are some if the benefits that you may get while passing through high domain authority. This will vary according to the niche of your site.

1)Higher Domain authority, higher the search engine rankings, more the visitors.
2)Will attract a whole lot of advertisers to your website that means more revenue.
3)Participation of more and more people in your websites.
4)Higher the domain authority better the reputation of your website.

All these above given factors will make you profit according to the type or category of website that you are running or want to start. So now you may be thinking about how to boost your domain authority. It is not complicated thing to do.

Tips to Boost Your Domain Authority

1)The content is the King.

Its a fact that content is the king it will make your ranking climb much more faster icontent is the kingf you follow some steps while creating them. First of all the quality of the content you write, the uniqueness and the value which is included in that content. Secondly the length of it. The articles that you are going to publish should of minimum 500 words. Usage of simple and understandable language removal of grammatical mistakes etc are some of the important things to take care before publishing the content.

2)On-Page optimization

This is a very important process while doing SEO oron-page optimization to increase domain authority. Structured URL or permalink URL is one of the very first thing to do. Then the title of the page, in which the focusing keyword should be included. Meta description and including more images and videos in the page make the people the stay for a while on your website. Increasing the sites loading speed is another important thing to reduce bounce rate. Making your site with easy navigation will be very helpful in reducing the bounce rate. Onpage optimization tips will be very helpful for newbies.

3) Off-Page optimization

Effective link building is one of the main process we do in off-page optimization. With that internal link building, external link building, usage of social medias, article submission, directory submission etc are some of the off-page activities which are commonly optimization

4) The age of the Domaindomain age

Its better to use old domains than to use newly registered domain. Google and other search engines consider these domains trustworthy. Because of that they may get a slight edge in in search engine rankings.

5)Social Media

social networkingSignals from social medial is on the factors which decides your Domain authority. Traffic generation via social medias are much easier. Factors that can improve your Domain Authority are number of likes, shares comments in Facebook, favorites, follows, re-tweets and quality followers in twitter, number of people in your Google+ circles etc.

6) The unnatural links.

Unnatural links means back links which are created knowingly to the webmaster. This can create harm and good at the same time. If the link created is from a low quality, spam website it may harm. Paying for links from a website, paying for a post, large scale articles writing, guest posting are some of the commonly used ways to get links. Now may websites offers services link link building for cheap price. But at the end of the day, losing your money is what going to happen.unnatural links

Search Engine Optimization Tips and Tricks (SEO) []

On-Page Optimization

SEO on-page optimization simply implies to the factors which have an effect on web-pages listed in search results. On-page optimization tips get the website optimized. One could benefit the most by following the SEO on-page optimization follow-up tips. These factors are controlled by the website owners, webmasters or by coding on the page seo expertise.

It is very important to learn why on-page SEO activities have to be done on a website before learning the basic tips and SEO on-page optimization follow-up tips connected to it as it can simplify the learning process. Understanding the basic needs of SEO on-page optimization can help you to avoid some kind of possible mistakes which may harm your website’s search engine visibility instead of helping it rank on the SERP. Basically on-page Search Engine Optimization refers certain changes or modifications made in the website and pages to get visibility to search engine spiders called bots. Google’s search engine spiders are known as Googlebots.

SEO On-Page Optimization Tips: Understanding the Mistakes

Having a detailed knowledge of possible SEO mistakes which will have negative effects is the topmost on-page optimization tip.

Keyword stuffing

The presence of the focusing keyword in the web page is proven to produce better results in SEO. Taking advantage of this, placing the focusing keyword in the web page in an uncontrolled manner is keyword stuffing.

Lack of on-topic content & content duplication

Every web page should have relevant content (contents not copied from other sites) which satisfies the user’s query.

Manipulated Link Building or Link Manipulation

The number of inbound links (links from a web page back to your own web page) is helpful. But taking advantage of this is harmful.

Wrong Keyword Selection

The web page may be intended for a particular keyword. But choosing another keyword would not give the intended results.

Link spamming

Providing large number of links to other websites in order to increase your site’s inbound links is link spamming.

Lack of Social Media Signals

Make effective use of the various social medias by doing various promotional activities in them.

Examining the trafficked pages of the site and if software is at fault then evaluating the top landing pages of the site at the bare minimum and then applying SEO on-page optimization follow-up tips helps the website get better ranking.SEO On-Page optimization Follow-Up Tips

SEO On-Page Optimization Follow-up Tips

Identify & Fix pages with worst bounce rates by the following methods

  • Sites with the hits as low as 1 or 2 are considered to have the worst bounce rates.
  • Follow the method using Google Analytics. Go to Site Content – Landing Pages, after that click on Secondary Dimension then go to Traffic Sources and pick keywords. This method helps to see which page or keyword gives the highest bounce rates.

Fix and cleanup all broken links and redirect links

  • Discover broken links in the website through Google Webmaster tools, Raven tools or Bing Webmasters.
  • Then make sure that all the broken links are not connected with pages contained in one’s websites or other websites owned by the same person.
  • If yes, then make connections to point to the new URL and old URLs should be redirected to the new URLs.

Non indexed & Thin Content Pages

  • Re-submitting your XML sitemap with status of indexed pages.
  • Update the pages that weren’t indexed.
  • Minimum content expected is 250 words.

LSI Content Implementation

Tools like UbberSuggest, Google Suggestion, Analytic Stats and Keyword Tools help you to identify the words you dictate for strengthening. It also makes the total visibility better.

Google Authorship & Structured Data

1. SERPs are being taken over by Google Authorship, rich snippets and data.

Elimination of Duplicate content is done by re-examining the Google Webmaster guidelines and bounce rates are analyzed.
The page is loaded with new content if the current content is outdated and the older content is transformed into another page.

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Upcoming SEO strategyPresent era is a period of marketing at its peak with the assets of digital and social media marketing, as most of our population sees the world with the eye of internet. With more than 50 percent of people relying on internet for their major routine work the buying and selling means have shifted from on store shopping’ to online shopping,. On one side, this has created a lot of career opportunities for many internet friendly people; while on the other hand; it has created the need to understand the importance of fresh ideas and the requirement to properly direct their resources for the content marketers. Here are some trends that are likely to dominate as the upcoming SEO strategy in the year 2014.

Content Dominance in Upcoming SEO Strategy: More Competition for consumers’ attention

A competitive environment is set loose for all the people who use the medium of internet for their business marketing. As almost everyone is relying on internet today, for marketing and publicity, what is required to create a difference amongst all is the ‘fresh and innovative content’. It’s a challenge for all the content writers to think out of the box and create more fascinating and catchy work piece, in order to attract more visitors on their sites.

Creating a Content Strategy for SEO

If a website is planning for content based SEO marketing, the team can create a special content strategy for SEO. It includes production of quality content stuffed with value and basic quality. This is majorly applied with the segment of minor companies, because, bigger companies often have plethora of resources to deal with the issue and consequently, gain the advantage over the smaller companies. What can make these small enterprises stand in the competition is their content strategy. By properly analyzing the kind of company, product and most importantly, the kind of customer they are dealing with; even smaller enterprises can stand in competition and achieve their gains. Content strategy along with the scope of product, are considered to be the major factors to decide the fate of a company in the coming time

Identifying the customer is another logical factor. Marketing for a highly sophisticated product to not so brand and feature conscious customer can create a negative response. Customers in today’s time do a lot of research and comparison before settling for a brand, therefore, it is important to make him loyal and emotional for your brand. Here comes the role of content writers to effectively present the features of the product as well as satisfy the choice of the customer.

Regulating the key metrics to compute content triumph

Upcoming Business SEO StrategyIt is well known that the page views and web traffic are into a major play on internet today, for the success of a content and most importantly, in generating revenue. Due to lack of time and resources, people tend to produce unworthy and non-relevant content and anticipate customers to visit their page. Content should not only be interesting but also relevant and in sink with the organization and the products. Shortcuts and fake content will reduce the lifespan of the concerned organization. Prime motive for holding a website is to accentuate the brand value, to convert potential page viewers as customers and most importantly, to interact with their existing customers and have their opinions.

Internet provides a visual world to build up an image for any organization. People tend to know more about an organizational group through social media like face book or twitter, therefore, if valuable content is created, then there is always the scope of people sharing and re-tweeting about the concerned product, and thus enhances product value. This will in turn help to get more access to masses and increase brand value. For that reason, it is advisable to have an amalgamation of interesting, useful and appealing content with long term view to enhance good outcome, as social media also plays an significant role in constructing image for an organization.

Increased wakefulness in content assimilation

Creating better customer interaction can result in betterment of the organization and internet is a prime means to enhance better reach as more and more people are drifting towards internet for buying and selling.

One of the major concerns for the content writers is that their content is not of broad-spectrum category and thus, has to face compromises. In most of these cases, the organization has paucity of resources and therefore, content writers have the task to increase page views with limited resources. This, in the long run, results in content prepared with short term prospective contents has a compromised quality which takes cues from other.

Another major issue is to work in accord with the current advanced technologies because people are techno friendly and willing to update their knowledge according to the trend. This requires funds and resources, but as already mentioned, organization in deficit often end up crashing. So by the time they identify with the current inclination, it would be the time for next generation technologies. It is difficult to handle this issue but organization and their content writers have to create a steadiness to conquer.

Introducing content in newer mediums

Technology and digital transformation is finding its way in today’s time as technology is expanding causing a revolution and connecting people. Markets are today flooded with the in store digital retail occurrences, sensors, adventure designs and future developments of televisions.

Sephora is an apt example for their case study enlightenment. Sephora, is a brand, that has created magnificent content on its retail stores; additionally, it owns various influencing counters that enables its customers to study various fragrances or simply to get details about skin care. The added advantage is that Sephora has its own mobile app and content that connects to their core customers and share links with other online social media contents. All the contents are so made that they are easily shared via mail or to other social networks.

No doubt, the year 2014 will be a breathtaking time for all the future content writers. As technology enhances and spreads its wings, competition will increase, which will in turn increase opportunities and quality work.

Curiosity among users is on high today, so sellers should be active and alert for fulfilling their requirements and expectations. The task in being marketers is to take advantage of this information and to scrap the merits you want to compute and authorize all future marketing strategies. The main job of online marketers will be utilizing maximum benefits using the information and put into operation all promotion possibilities. Coming is the time that is perfect time to commence.

SEO Search Engine Ranking

What kind of tactics will you select to build up your SEO search engine ranking?. Before you finalize or start a special SEO optimization practice for achieving search engine ranking, just read this post and decide what kind of off page seo activity to attain a better search engine ranking and organic visits.

The understanding the importance of modifying your website most suitable for user will be right and authorized option. First of all sort out what kind of SEO optimization ways are going to hurt your visibility and search engine ranking. Be away from those process and better aware about.

Let us discuss some sort of ideas to avoid black hat SEO optimization methods from entire search marketing industry. Let us have a decent pledge to keep away from spam indexing tactics. Individually promote all white hat practices and build up better relationships. It will surely make you a responsible seo.

There are several ways to achieve good level of trust and authority. Grow up your relationship by promoting maximum contributions to achieve good level of global navigational benefits in return.

SEO Strategy with Content Marketing

Equip a Content Marketing way for your website. Research on ways for improving user interactions in your website instead of searching for link building ways and tricks for easy search engine ranking.

Right Usage of Social media

Use your social media profiles as a good platform for building relations which will always bring useful signals initiating great trust in your websites. Optimize your profiles for more visibility connected to the business category so that more useful audience for the business will see your website. Develop a relationship outreach and promotional interface through right messages developed.

Never try to use a network which is not suitable for your business category

Never try to request your social media audience to buy the product or services

Use each of your audience as promoters for your message

Develop high quality content which unique, impressive and user friendly

Learn what sort of interaction your can generate with help of your audience

Build up a right audience suitable for your service and product

Utilize the customization features connected with location, age group, gender etc