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Free Content Marketing Tools for Content Marketing Professionals

This blog post presents free content marketing tools provided by Google. Reading this blog post can help you to enhance your content marketing results. Because these free tools are simply awesome. These free content marketing tools can help you to simplify your tasks. As a content marketer, I use these tools in most my projects.

You may have many years of experience as a content marketing professional. Then you would certainly agree that there are different ways to improve your performance. Or you can use these free content marketing tools. You would certainly agree if you can try these tools. If we say that social Media as number one platform for online exposure, along with Google’s Keyword Planner which would help you become a powerful content marketing professional. Some of these free tools like Google Keyword planner, Analytics, Web masters tools (search console) etc are most favorite tools in my SEO practices.

There is something really appealing for you! You can choose to follow these simple steps to enhance the performance  yourself as a Content Marketing Specialist!

Many of you would call Google simply as a search engine. It’s certainly not wrong to have your website ranked as number one. However; you should not forget the process that is involved in getting your website to be ranking as number ‘1’. You need to have the right set of tools to rank your website at top. You can achieve significant impact good results if you use these free content marketing tools from Google.

It doesn’t matter if you’re an amateur in content marketing field. Even if are an expert in this fields, this post would certainly change your perspectives of approach towards content marketing in the future. Below are the ten free content marketing tools available for free; which can be used by all the content marketing folks. Do not worry about using all these tools all at once or may be even once. But, it is certain that these tools are going to create an impact on the content, from a search engine point of view.

1. Google AdWords: Keyword Planner

Free Content Marketing Tools - AdwordsAre you in search of a tool that can help you focus on the right kind of keywords for your business?

Though there are a lot of tools available in the market, which can give you good results, Google Keyword Planner tops the list. It is one of the most suited tools that would perform a keyword search. There are a lot of good things to be liked about this tool along with its user-friendliness.

It becomes the job of a content marketing professional to search for those kinds of keywords which would boost the performance of your write-up, blog or a website. The only suggestion to make use of this tool would be through, thorough experimenting process. You need to run a lot of searches to understand the functionality of this tool better. You can also choose to run multiple searches in order to get a different perspective on how the tool works.

For instance, “content marketing” could be one of your focus keyword. You know that this is the best keyword. However; you would certainly know how difficult it is to rank number ‘one’ with such simple keywords .You need to have long-tail terms which would better your search results. Try to check for different keywords that are suitable for your article or write-up. Try to use a long tail keyword as your first important keyword to increase the search results.

You should know that ‘Google Keyword Planner’ is just a fundamental tool, but it is one of the most effective ‘Free Content Marketing Tools’ for content marketing professionals who would like to do research on the keyword strategy to increase the search results.

2. Google Analytics

Free Content Marketing Tools - Google AnalyticsWhat are your goals for your content marketing strategy?

If you are unable to answer this question, you should sit back and think thoroughly, because your website performance is completely based on the kind of strategies you make.  It’s good to have some goals set and if you are aware of them already, it’s now time to understand the other functionalities of ‘Google Analytics’ in depth. ‘Google Analytics‘ functions differently to different people and if you are into content marketing, there are a few mandatory things to know about it.

Start using this tool to get a quick view on the performance of your website for a particular time period. Google Analytics is one of the means to track the status on the goals you have set to achieve. You can slice and dice the data with the usage of Google Analytics. You would be able to extract data in depth as you start exploring every section on ‘Google Analytics’. Details on the real-time users, bounce rate and top visitors along with demographics can be checked using Google Analytics and this will set your goals even clear.

3. Google Search Console or Google Webmasters Tools

Free Content Marketing Tools - Google Search Console OR Webmaster toolsThis tool is another boon for all the content marketing professionals. The more you spend time on exploring this tool it makes your content marketing life better. As there’s a lot knowledge to gain from Google Search Console or Google Webmasters Tools, do not be surprised if you get lost in data mining that is needed for your website analysis.

Apart from keeping a tab on the website status, there are a lot of other things that you can achieve using this tool. As a content marketer, you need to know the entire working functionality of ‘Google Search Console’ to gauge the performance of your website.

4. Google Trends

Free Content Marketing Tools - Google TrendsAre you facing challenges to constantly come up with some amazing concepts for your website? You would certainly not deny that, ‘Keyword Planner’ helps you with a lot of keywords with relevance to your industry. But it is good to have an alternate tool to perform the key search alongside the ‘keyword planner’. Hence, it becomes important that you check ‘Google Trends’ to get newer ideas to write articles or blogs for your website.

You can use ‘Google Trends’ to check the trending topics along with the “trending stories,” to check if there is something relevant to the business or industry you are into. For instance, any topics related to politics especially, the upcoming political debates on the candidature for ‘President Debates’ are sure to be trending.

You can always check ways to link these things to your website, blogs or any other content marketing concepts. Every time you write something about politics or any latest news, you know that there is a lot of scope as there is a lot of information available. In such cases, ‘Google Trend’ will help you to explore the creative side of yours. Keeping the above example on mind, you can probably choose to write a blog post entitled: “How Donald Trump is Using Content Marketing.”

While you connect on a trending topic, you are also giving a lot of information on what your target audience would be interested to know about, isn’t it? You do not have to be experienced to know the functionality of this tool; all you have to do is review the topic and start writing creatively.

5. Google Sheets

Free Content Marketing Tools - Google SheetsIt becomes very important to maintain a systematic recording of every task you do as ‘Content marketer’ and at times you may have to discuss these details with your team as well with different accessibility options. For instance; I’m often asked about the best way to keep a tab on the outreach campaigns that happens through e-mails.

While you have a lot of other software to perform this task, there are a few with high-end features as well but, you may not want to spend money for any of these. These features may not be available on ‘Google Sheets;’ But it is one of the amazing means to keep a systematic track on the data and it would also allow you to remain organized. If you are looking for a good impact on the efforts you are putting on ‘Content Marketing’, it is necessary to have the sheet updated timely.

Pro tip: try to use ‘Google Sheets’ to maintain a task list for the to-do things, and a lot of content marketing professionals rely highly on this to keep them organized.

6. Google+

Free Content Marketing Tools - Google+Though Google+ has not be able to take that spot in the list of ‘Social Media Websites’ like the others, It is still considered to be one of the best tools that can be used to grow the audience. Google+ helps you to establish connections with your prospect clients and also helps you to share content effectively. It is great to have a profile created on G+ and post the content, though you don’t want to be as active as in any other channels. Check out Google Plus company page of SoftLoom IT Solutions.

As a content marketing professional myself, these are three ways I suggest to all of you; If you are planning to grow as a professional Content Marketer using ‘Free Content Marketing Tools’.

1. Share the details on content with your fan followers
2. Try to increase the number of contacts
3. Check for content that would help you increase and have a positive growth on your business.

Like you post regular updates on your other ‘Social Media Websites’, updating your G+ profile with relevant content is also equally important.

7. Gmail

Free Content Marketing Tools - GmailYou need to keep in contact with a lot of your contacts if you want to excel as a content marketing specialist with ‘Free Content Marketing Tools’.

You can always use Gmail to send your write-ups and articles to your contacts. Emails are one of the right means to achieve your Content Marketing goals. Gmail has always been one of my favorite email clients; I would like to thank the in-built functionalities that Gmail offers. Apart from the features that you see, there are a lot of other hidden features of Gmail.

Wide ranges of plugins that can make your Gmail account work the way you want it to. You can create custom signature using ‘Wise Stamp’. You can also use ‘Followup’ to keep a tab on the follow-ups on the emails related to content marketing.

Check if you can start using Gmail services as a service provider to meet all your email requirements. You can save a lot of effort, time and money if you choose to make this change happen. You can always customize your Gmail inbox to meet your requirements.

Pro tip: You may go ahead with any email service provider for communicating with your team and clients. But you can still stick to Gmail as part of your content marketing strategy.

8. Google My Business

Free Content Marketing Tools - Google My BusinessFor larger companies, ‘Google My Business’ would not be a great deal but for local businesses it becomes little important as you would be able to achieve a free business listing on Google. It allows you to add a lot of information apart from the basic information; like name, contact details and business type.

The benefits of using ‘Google My Business’ include:

  1. You can attract a lot of potential customers and also tell about your business to people; who would be interested about your business.
  2. There are chances of people getting to know about your business to a greater extent.
  3. Always use appropriate images that show the uniqueness of your business along with the customer reviews.
    Content Marketing strategy should involve everything alongside having high quality write-ups and blogs.
    When you start searching for results; the listings made by Google My Business are on top priority. You can choose to use it to be one of your content marketing strategies.

9. Google Docs

Free Content Marketing Tools - Google DocsAlways keep a tab on my blogs, you would certainly realize that I keep updating my blogs very frequently and as you know it takes a lot of effort in creating good quality articles or write-ups. This is one of the ways to improve your efficiency and in the quest to achieve that excellence; I always prefer to use ‘Google Docs’ as there are a lot of features that comes along to be explored.
Here are some of the things that I love about ‘Google Docs’.

  • It automatically performs a check for any spelling mistakes by providing a proper count of the words used.
  • It helps you to insert the necessary screenshots and sharing of the document becomes simpler.

There are a lot of content creation tools available in the market. Yet it is important to choose the one that you are comfortable working with. Content marketing also involves a lot of content creation and if you are not comfortable; It becomes very difficult to provide high-quality posts.

10. Google Calendar

Free Content Marketing Tools - Google CalendarOrganizing your day by keeping Content Marketing on mind is one of the important things and to achieve this, you can go ahead and use the ‘Google Calendar’. You can utilize your time to its maximum with the usage of Google Calendar. May be Google Calendar does not have all the features like all the other paid tools. But it is certainly useful to keep a track on all the things you would want to do; as a content marketing professional. You can do the following, using ‘Google Calendar’.

  • Marketing tasks are very important things and it will be necessary to have events created for it. This can be easily done by using Google Calendar.
  • Using Google Calendar , you can create necessary events
  • Share your available time and slots with your team.
  • It is good to understand “open spots” in your schedule, as this allows you to organize your day better.
    Google Calendar may not be used like any other tools; but it will certainly help you to organize your day better for sure.

No matter how much ever you claim your efficiency as a content marketing professional, you should always know that there is a large scope for improvement. You can always improve your search by using long-tail keywords in all your write-ups and articles. I have a personal liking towards almost all the tools developed by Google. Some tools are a lot more effective and powerful than the others. You can always give it a try to use these effective tools. If you have used any of these ‘Free Content Marketing’ Tools that are available from Google; Do not forget to put up your thoughts in the comments section. Do share this post if you found it helpful to improve your content marketing efforts.

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Social Media Networks

Social media networks have become a major source of promotion channels for both small and big businesses that are keen on building their band value. Promoting through Social Media Networks can increase the visibility of your business to a larger extent. Since, these platforms are user-friendly and does not require high technical skills the promotional activity becomes much easier. Apart from the free promotions, you can also choose to have paid promotions to reach a target audience and increase and boost your posts to reach a larger group of people within a quick span of time. There are a lot of Social Media websites that are available in plenty; you may not have to have to build you presence on all these sites. However, you need to know which Social Media platform suits the best for your business and start building your credibility on such a platform.  You should also understand the essence of Social Media websites and the most popular ones before starting to invest on any of these platforms.
Below are the 20 most popular Social media Websites that tops the list. This list would enable you to arrive at proper decisions prior to choosing the best ones to promote your business.

Take a sneak-peek of Popular Social Media Sites of 2017

Facebook FACEBOOK

This name has a magic in it and there are hardly a few people who does not have an account on this largest Social Media Networking website. This website has been famous right from the day of inception both in terms of users and recognition. Facebook was founded on February 4, 2004 and within just 12 years it has become one of the popular Social Media channels with variety of features. Facebook has been successful in having 1.59 billion monthly active users or more and this shows the fame of this Facebook is one of the best platforms to accelerate your business growth due to its popularity and its capability to connect people from across the world. Gaining visibility on this platform becomes pretty quick as there a are a lot of chances of people connecting to your product or services personally and commercially. Facebook is leading social media website thickly crowded with billions of users. There are many fascinating facts about Facebook which help your business to grow quickly.

TwitteTWITTERr

Disseminating information within 140 characters sounds little difficult but, the most famous Social Media Platform Twitter has been able to achieve this at ease. This platform has a lot of influencers whose one retweets can turn the games around. This is one of the best mediums to advertise your business. You need to understand and use the right kind of words along with proper hash tags and that’s when your tweets get retweeted.   Twitter has more than 320 million active monthly users who are smart to use the 140 characters in a brilliant way to spread their thoughts to the world. This is one of the best mediums to advertise your business and interact with your prospect clients as the tweets never go unnoticed. Twitter was founded on March 21, 2006, and has its headquarters in San Francisco, California. While using twitter for business promotion, you can check impressions, user interactions by using Twitter activity button available.

LINKEDINLinkedIn

Known for its network of professionals, Linkedin is one of the Social Media Channels that can be used to promote your business. Linkedin was founded on December 14, 2002, and launched 0n May 5, 2003. Linkedin is undoubtedly one of the widely used networks to connect with professionals from your area of expertise around the world at ease. Linkedin is available in 24 languages and has over 400 million registered users. This is a great forum to exchange ideas and get in touch with people of similar industries or your prospect client and understand the business related information and statistics.

GOOGLE+Google+

This is another amazing Social Media Platform that has a lot of scope to promote your business provided you spend some time on building appropriate collections and get in touch with the right group of people through Communities. Google + can attract a lot of users who would be interested about your products and services. Due to it SEO value Google+ makes it a must-use tool for any small business. Launched on December 15, 2011, Google+ has joined the big leagues of having 418 active million users.

YOUTUBEYouTube

Known for its videos, YouTube is the largest and most popular video-based social media websites. YouTube was founded in the year February 14, 2005. Formerly this popular video website belonged to the three founders from PayPal; became a part of Google in the year 2006. With users of over 1 billion or more per month, YouTube is one of the most sought video websites and the second most popular search engine after Google.

PININTERESTPinterest

Known for pins, Pinterest was launched in the year March 2010, in comparison with the giant Social Media platforms like Facebook or YouTube; Pinterest is a relatively newcomer in this forte. However, it has attracted a lot of women visitors for the pins that appear on their bulletins. Business content along with the necessary details can be pinned on the digital bulletins that appear on Pinterest. By 2015 Pinterest was successful in acquiring 100 million users. If your business revolves around anything that interests women, do not forget to use Pinterest as a medium to propagate about your business as half of its visitors are women.

INSTAGRAMInstagram

Owned by Facebook, Instagram is another popular visual social media platform like Pinterest. This site was launched on October 6, 2010 and ever since then, it has managed to win the hearts of more than 400 million active users. Known for its photo editing feature a lot of people post information related to travel, fashion, food, art and similar subjects. This is one of the platforms where you can speak about your business by using the proper tags. 95 percent of Instagram users are also part of Facebook which makes it an advantage for you to choose this platform.

TUMBLRTumblr

Not as user-friendly as any of the other Social Media Channels, Tumblr can also be one of your choices to promote a word about your business. With the concept, similar to Twitter, Tumblr has close to 200 million blogs. The advantage of this Social media Platform is that, it accommodates various post formats that includes quotes, chats, videos and photos and audio posts. It does not restrict you from the kind of content you would like to post or share. Tumblr uses the concept which is similar to Twitter’s retweeting option known as reblogging.

FLICKRFlickr

Famous for its database of classy images shot by well-known photographers, Flickr which is originally called as “Flicker,” is another online platform that allows you to host images and videos. Flickr was founded by Vancouver-based Ludicorp which is now part of Yahoo. Flickr allows you to maintain an account of copyright images that can be sold as well. If you are a good photographer and have some unique pictures with you, Flickr is one of the best platforms to spread a word about your business. There are more than a 112 million users and the presence of it is in more than 63 countries.

REDDITReddit

Known with the popular slogan, “The front page to the internet”, Reddit is also a popular Social media website which has users with similar interest who can discuss and share the content on the web. Reddit allows the registered users to share content in the form of posts. Since, this is not a platform to scream your ideas out, Reddit brings in the concept of engaging your thoughts with the users and this makes it a unique platform to share the posts about your business. Reddit also encourages you to create a network which gives you accessibility to attract the right set of audience. This site was founded by friends who shared the same room in the University of Virginia. The site has managed to gain more than 35 million registered accounts along with a lot of monthly users. Read blog post on reddit marketing tips published with SoftLoom IT Solutions website.

SNAPCHATSnapchat

Known as an image messaging application, Snapchat has gained lot of popularity among the millennial. This software was created by 3 students at Stanford University which was officially launched n September 2011. Snapchat has grown immensely with an average of 100 million daily active users. Snapchat can be used to grow your business by sharing appropriate business related images and videos that speak about your business. By doing this, you can always choose to partner with the influencers and this in turn can help you take your business to a next level.

WHATSAPPWhatsApp

Known for its amazing messaging services, WhatsApp Messenger, called as the cross-platform messaging application, can be used on all the devices. You can always improve your business through WhatsApp. By creating relevant groups you can broadcast the information related to you business. To have a great customer experience or a 24 hour customer service for a better business, you can have an exclusive chat group. By sending the appropriate images and videos, WhatsApp can also be used for marketing and promotional activities. Since the application has the luxury to support image, audio and video files it becomes simpler to express your ideas. WhatsApp was launched in January 2010 which was taken over by Facebook in 2004 WhatsApp has more than 1 billion users using it as mode of communication for both personal and professional front.

QUORAQuora

Human curiosity has lead to a lot of inventions and creations. Likewise, Quora is such a creation. Quora, founded by the then employees of Facebook, it has managed to attract a lot of users in the recent past. The website also claims of having more than 90 million monthly users who are unique. It is amazing to know how a website that deals with questions and answers of various genres has managed to raise huge funds without going Public yet.  To promote business on Quora, you need to first follow people with similar interests and start answering their queries. Build a group of fan followers and start seeking answers which can help you accelerate the growth of your business.

VINEVine

Vine, another product from Twitter is yet another fastest growing Social Media application that allows sharing of videos. Vine is a social media app with 40 million users. Vine allows users to share a video clip which is just 6 seconds with their fan followers. The time duration of just six seconds may be a real short one however; there has been a lot of success stories by a lot of businesses by incorporating this service by Vine.

PERISCOPEPeriscope

Announced as the best app of the year by Apple Inc., Periscope is one of the social media channels that were bought by Twitter in 2015 immediately after its launch in the year 2014. This is a video streaming website and to improve your business, make relevant videos about your business and share it with your followers to grow your business.

BIZSUGARBizSugar

BizSugar is another well-known social media channel that can be used by people focusing on small businesses. A lot of people including managers can use BizSugar to promote their business. BizSugar was launched in 2007 by DBH Communications, Inc., who are known for their popular business publications and they have also won award for it. BizSugar was then taken over by Small Business Trends LLC.  Users can use this channel to promote their business by sharing videos and other format content as well. The users of BizSugar are allowed to vote on the submissions shared by other members on the channel.

STUMPLEUPONStumbleUpon

Based on the interests you choose, StumbleUpon shows appropriate content and later shows recommends the similar content for its users based on their interests. You can promote links on the site that are relevant for people to stumble. There are more than 25 million people uses StumbleUpon to gather a lot of information. You can also choose to use the paid channel to propagate your businesses through StumbleUpon. StumbleUpon is an independent channel and is a start-up that is backed up by an investor.

DELICIOUSDelicious

Delicious is another social media channel that has a facility to bookmark web services which can be used to discover, share and storing bookmarks.  Delicious is the brain-child of Peter Gadjokov and Joshua Schachter which was taken over by Yahoo. Delicious seems to have bookmarked a millions of URLs and has successfully got more than 5.3 million users on its channel. Delicious has gone through a lot of acquisitions before it was finally acquired by Delicious.

DIGGDigg

Digg is known to promote a lot of news that has stories picked up with great care that specifically targets people who are tech savvy and internet lovers. The subjects can range anywhere between politics, science and also viral posts that gets promoted. Since, there is an option of sharing content on other social media platforms as well. Digg can be one of your Social Media channels to promote your business. Digg also has a fair share of monthly active users of 11 million users.

VIBERViber

Similar to WhatsApp, Viber is also a messaging application for just the handheld devices like mobile phones. Viber was launched by Viber Media in the year 2010. You can use this app to create useful information about your business and use as a promotional channel to grow your business. As per the reports from April 2014, Viber was successful on having 600 million registered users and 230 monthly active users.

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