By Published On: September 24, 2018Categories: Content Marketing, SEO

To get high rankings we need to get strong links pointing to our website. But the question still exists on how to build links to the site that can positively influence the rankings? Link building is not like on-page SEO that can follow a list and get the pages optimized.

The main objective while getting the links is that it needs to make difference in the rankings and those links need to make the website stronger. Here let us see what is link building and how to identify good and bad links and the effective and good link building techniques that can be started to use to acquire the backlinks.

Why is a link important for any Website?

Important signal that influences rankings is Link building and is also known as Off-page SEO. There is a close relationship between links and rankings. A recent study revealed that websites ranking in top positions have more backlinks from unique domains.
Therefore to rank high in the search results you need to get many links from a number of different domains.
Difference between good and bad links!
Bad links will lead your website into trouble and Google penalizes the website that tries to improve rankings by link building so we can reduce this use effective and good link building techniques.

Different Effective and Good link Building Techniques

Bad backlink!

Links from the following sources are considered to be a toxic links:

  • Links from article directories are harmful since the article directory publish articles and it contains a lot of outgoing links.
  • Website directory linksare also harmful to our website. The only use of website directories is to list websites without any quality content.
  • Paid links: If you had paid to add the link and once Google notices it then it will punish both websites.
  • Link exchanges: Massive link exchanges with other websites is against the Google guidelines.
  • Links from Web 2.0 websites: LInk packages that promises hundreds of links from web 2.0 properties are not healthy.

Good backlink

A good link is earned naturally when the website provides great content and when other websites want to let their users know it and then add a link pointing to your website. This is known as natural link building and is the best way to build Google’s trust. This is the most important technique that is used in effective and good link-building techniques.

Difference between normal links and no-follow links?

These effective and good link-building techniques, By default, links are always followed links unless they have the no-follow attribute added to the link HTML code.
Google and other search engines are in a fight against spammy links. For this reason, webmasters are given the opportunity to add external links without passing page rank value to other websites. This is accomplished by adding the attribute no follow to the given link.

  • When a user clicks it, they will visit the target website but it will not pass any page rank or link juice from the website to the other
  • Nofollow links do not help your Google rankings. We need links coming from highly trusted sites that do not carry nofollow tag.

Ways to build backlink to your website

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