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Best On Page SEO Techniques To Implement

On Page SEO Techniques or On-Site SEO is the practice of optimizing elements on the website in order to rank higher and to earn a good traffic from search engine. The fundamental goal of On-site SEO is to make a page useful for both search engine and users. On page SEO activities include using keywords in right place and in density, usage of internal links, meta tags, taking care of image SEO etc. Here let us look at the best on-page SEO techniques to be implemented in detail to attain a good ranking.

on page seo techniques to be implemented for better ranking

 On Page SEO Techniques

  • In-depth Content: Content must be thorough to attain a good ranking. Google Panda update was to eliminate thin content.
  • Convenience: Google checks the content to know whether it is readable? Is it organized or not?
  • Exclusive: The content in the page must be unique and properly addressed.
  • Credible & Definitive: Checks whether your content is good enough to read and does it provide the information that the user queries for.

Keyword Agnostic On-Page SEO Techniques

  1. Links used in the Page

It is a very important aspect of on-site SEO. Whether the link is external or internal? How many links are there? Let’s look what is an internal as well as external links?

Internal Links are the links that point at the same domain that the links exist on. While External Links point at any domain other than the source link.

Why External Links so important?

  •  It is the most important source of ranking power.
  • These links pass equity differently than internal links. Since search engine listens what others say about you.

2.Page Load Speed

Page load speed is a measurement of how fast the content on your page loads. It is described either in “page load time” or “time to the first byte”. Your page load can be evaluated using Google’s Page Speed Insights.

 3. Handling of Schema.org structured data or other markups.

Schema.org is semantic vocabulary that you can add to the HTML to represent your page in SERPs. Structured data contains the pair of a name with a value which helps search engine in categorizing and indexing your content.

4.Page URL Structure

It must be shorter than 2083 characters. It must be simple and relevant. Use hyphens to separate words. Always use lowercase letters for URL.

5. Mobile Friendliness

By doing this we ensure that visitors who access your site from mobile devices have an experience optimized for their specific device. It is best to adopt the responsive design for the sites which serves the same content to mobile and desktop users.

6. Page Metadata

  It describes the page content. Let’s have glance through the metadata.

     i.Meta keywords attribute – keyword relevant to your page.

    ii.Title tags – text that appears at the top of the browser.

    iii.Meta description attribute – a brief description of the page.

    iv.Meta robots attribute – you are telling the search engine what to do with your pages.

      index/noindex – tells search engines whether to show your page or not.

      follow/nofollow – tells the search engine what to do with the links on your pages.

On Page SEO Ranking Factors

  1. Content of Page: Good content has demand since it provides relevant information.
  2. Title Tag must contain 50 to 60 characters. Try to put the keyword first. Also add modifiers to your title like best, 2018, review etc.
  3. Use SEO friendly URL.
  4. Fascinate with multimedia images: Inclusion of images reduces bounce rate and it also boosts user-interaction signals.
  5. Use the keyword in first 100 words.
  6. Use internal and external links.
  7. Apply LSI keyword – To understand about a particular query Google looks at LSI keywords or synonyms of the searched keyword. LSI stands for latent semantic indexing.
  8. Image Optimization: Include targeting keyword in the image file name and also in the alt text. To write good alt text keep the tips given below in mind. Describe the image as clearly as possible and keep it short. Also, use the focusing keyword in it.

Hope you all get a small idea of the On Page Optimization techniques and it’s ranking factors.

Ancy Thomas

 

 

 

 

SEO-On Page Optimization Techniques

On page optimization

SEO, Search Engine Optimization is a process of increasing number of visitors to our website, by obtaining a high page ranking in the  search engine results. We are using two techniques for this. One is On page optimization and another one is Off page optimization.

After website analysis,On page optimization is one of the first step of SEO which every webmaster should look into. On-page optimization is used to optimizing each web page, for getting higher rank in search engine results. The optimization is done inside the website code.

SEO Title Tag

Title tag is one of the most important website optimization element. A title tag should be short but descriptive enough because when a user search in google, Title tag should be the first thing that all users check. So it should be attractive and make them curious to open our page. The HTML code for the title tag is:

<title>Write The Title</title>

Title tag

Main things that should be include in our title tags are Keyword that we focused should be included in title tag. Title should have a meaningful description. Full capital letters are not allowed. Character limitation should be between 55-60. No spelling mistakes and grammatical errors should come. Unique title give for each page. Title should not be more than 3 words. Title should be have 512 pixel width. Impressive title give then CTR (click through rate) will increase. If no title given, then Google shows probably H1 as the title. In case of H1 is not good then Google will take H2 as title.

  • Snippet

The result  that Google shows to the user in the search results is a snippet. The title in blue, the URL in green and a description that Google shows together called a Snippet. We also using anther snippet called a Rich snippet . It shows extra information between the URL and the description.

snippetSEO Meta Descriptions

Meta descriptions  describes and summarizes the contents of your page to search engines. It have a great role in On page optimization. The HTML code for the Meta descriptions  is:

<head>

 <meta name=”description” content=”Writ the description.”>

</head>
Main things that should be include in our meta descriptions tags are For a page, Character limitation should be between 155-160 and For a post, Character limitation should be 155 because it needs to insert post publishing date. Like title tag, No spelling mistakes and grammatical errors should come . Use Unique meta descriptions give for each page and Meta descriptions should be have 1024 pixel width. If no Meta descriptions given, then Google will take some highlighting contents from web page. If web page don’t contain much content, then Google will take links, text etc…

  • Meta robots tag

Meta robots tag is a tag that tells search engines what to follow and what not to follow. It’s a simple code that gives you the power to decide about what pages you want to hide from search engine crawlers and what pages you want them to index. An example of a meta robots tag code would look like this:

<meta name =”robots” content=”index”>

  • Nofollow – Tells the search engines robots to not follow any links on the page at all.
  • Noindex – Disallow search engines from showing this page in their results.

Head Tags – H1 to h7

Head tags is used  to highlight certain parts of your website.  There are several tags in html. They are H1, H2, H3, H4, H5, H6. H1 should be used to define the most important section of your page. User mainly attract to H1 tags.

Head tags Image optimization

All uploaded images filename should be saved with related to that image description. Images should be added with respect to the page contents. In HTML part alt text is added for each image related to image description.

Content Optimization

Content is the king in SEO. And it is mainly decides it’s position in search results.  Contents should be always linkable to users. Anchor text is the hyperlink added text.Focused keywords should not be used as anchor text. Use our keywords at the beginning of sentences and arrange them in simple sentences. Keyword density is defined as the density of  keywords in content should be always between 2-5%.

On page optimization Techniques from Nivea Joy

 

Nivea Joy