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By Published On: March 1, 2018Categories: Digital Marketing, Internet Marketing, SEO

On-Page SEO Techniques or On-Site SEO is the practice of optimizing elements on the website in order to rank higher and to earn good traffic from search engines. The fundamental goal of On-site SEO is to make a page useful for both search engines and users. On-page SEO activities include using keywords in right place and in density, usage of internal links, meta tags, taking care of image SEO, etc. Here let us look at the best on-page SEO techniques to be implemented in detail to attain a good ranking.

On-Page SEO Techniques

  • In-depth Content: Content must be thorough to attain a good ranking. Google Panda updatewas to eliminate thin content.
  • Convenience: Google checks the content to know whether it is readable? Is it organized or not?
  • Exclusive: The content in the page must be unique and properly addressed.

  • Credible & Definitive: Checks whether your content is good enough to read and does it provide the information that the user queries for.

Keyword Agnostic On-Page SEO Techniques

Links used in the Page

It is a very important aspect of on-site SEO. Whether the link is external or internal? How many links are there? Let’s look at what is internal well as external links?

Internal Links are the links that point to the same domain that the links exist on. WhileExternal Linkspoint at any domain other than the source link.

Why are External Links so important?

  • It is the most important source of ranking power.
  • These links pass equity differently than internal links. Since search engine listens what others say about you.

Page Load Speed

Page load speed is a measurement of how fast the content on your page loads. It is described either in page load time or time to the first byte. Your page-load can be evaluated using Googles Page Speed Insights

Handling of Schema.org structured data or other markups

Schema.org is a semantic vocabulary that you can add to the HTML to represent your page in SERPs. Structured data contains the pair of a name with a value which helps search engines in categorizing and indexing your content.

Page URL Structure

It must be shorter than 2083 characters. It must be simple and relevant. Use hyphens to separate words. Always use lowercase letters for URLs.

Mobile Friendliness

By doing this we ensure that visitors who access your site from mobile devices have an experience optimized for their specific device. It is best to adopt the responsive design for the sites which serve the same content to mobile and desktop users.

Page Metadata

It describes the page content. Let’s have a glance through the metadata.

  • Meta keywords attribute keyword relevant to your page
  • Title tags text that appears at the top of the browser
  • Meta description attribute a brief description of the page.
  • Meta robots attribute you are telling the search engine what to do with your pages

index/noindex tells search engines whether to show yourpage or not.

follow/nofollow tells the search engine what to do with the links on your pages

On Page SEO Ranking Factors

  • Content of Page: Good content has demand since it provides relevant information.
  • Title Tag must contain 50 to 60 characters. Try to put the keyword first. Also add modifiers to your title like best, 2018, review etc.
  • Use SEO friendly URL
  • Fascinate with multimedia images: Inclusion of images reduces bounce rate and it also boosts user-interaction signals
  • Use the keyword in first 100 words.
  • Use internal and external links.
  • Apply LSI keyword To understand about a particular query Google looks at LSI keywords or synonyms of the searched keyword. LSI stands for latent semantic indexing.
  • Image Optimization: Include targeting keyword in the image file name and also in the alt text. To write good alt text keep the tips given below in mind. Describe the image as clearly as possible and keep it short. Also, use the focusing keyword in it.

Hope you all get a small idea of the On-Page Optimization techniques and it’s ranking factors.

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