SEO On Page Optimization Tutorial For Beginners
SEO On page optimization and Off page optimization are the two main process involved in Search Engine Optimization. The process of on page optimization is for upgrading the web pages search engine friendly and easily understandable for search engine robots. It includes addition & modification of ingredients in website pages for getting right identity by search engine robots.
SEO On Page Optimization Tips And Tricks
There are different tips and tricks for Seo On Page Optimizations. The methods of On page optimizations will be different for a CMS website (websites created with content management systems Eg: wordpress) and HTML website. In CMS websites, plugins are used for conducting On page optimization process. While in HTML sites, we need to edit the source code of each pages to make it search engine friendly. The plugins in the CMS website are very easy to execute the optimization processes. But in the case of HTML websites, it is not an easy task as websites published with content management systems (CMS).
For a HTML website, the optimization processes are done in the head as well as the body sections of a web page. The modifications in head section includes page title, meta description, meta keyword tags, canonical tags, robots meta tag etc. and in the body part consists of header tags like h1, h2 …. h6, content copy optimization, image optimization, anchor text optimization etc.
Seo On Page Optimization Techniques
There are different techniques in SEO on page optimization. If you do some important optimizations, it will provide better result. Some major SEO on page optimization techniques are here.
Modifications in Page Title
In SEO on page optimization, title optimization is very important. The SEO page title is placed in the head section of the HTML document. This title helps the search engines to recognize your web page. SEO title of each pages should be different and descriptive in a website. It has a character limit of 70, but the allowed maximum pixel width limit of a SEO title is 512 pixel. Because each characters have different pixel width. So it is better to make the character limit of SEO title of a page in between 55-60. If the limit exceeds, the search result of your web page will be shown incompletely as it doesn’t have much space to show the complete title which you give.
Meta Description Optimization in On Page SEO
The meta description tag of a web page will help the search engine to understand what included in the web page. This description will be the snippet for our web page listed in search results. If a web page lacks Meta Description Tag, the search engine may use appropriate content from the page as the snippet, If we haven’t given any Meta Description for the web page. There is a character limit of 160 characters for the Meta Description. In case of blog posts and articles published with CMS websites like wordpress, the character limits for meta description should be with 156 characters. because, the blog posts & article posts published with wordpress and similar CMS will automatically add date with the content copy in snippets. The HTML code format for the Meta Description is : <meta name=”description” content=”write the description here” />.
SEO Meta Keyword Tag Optimization
The Meta Keywords tags can be included with most imported keywords which we are focusing to list the web page. But in the present, it is not considered by the search engines like Google. Its better to not to use this tag because it gives information about our targeted keywords to our competitor. Google has officially announced that they do not consider keywords provided in meta keyword tags for listing a website in search engine results. So now a days, most of SEO professionals do not conduct keyword meta tag optimization with their SEO On page optimization practices.
The Canonical Tag can be used if we need to use the same content in different web pages or web sites. It is just to show the search engine that we are the owner of that content and to avoid confusion to the search engine which one to show. The Search engine definitely discourages content duplication. The HTML code format of a Canonical Tag is : <link rel=”canonical” href=”actual link that contain data” />.
The Robots.txt is a file, tells the search engine bots to crawl the web page or not. This is a notepad file have to be uploaded in the root directory of the website. We can restrict both the bots and user from visiting our web page or web site. We can adopt another method as adding noindex and nofollow in the robots meta tag. The HTML code format for Robots meta tag is : <meta name=”robots” content=”noindex,nofollow”>.
Images in the website should be optimized to list in the image search. In order to optimize an image, we need to add an alt name with the image. Give a good and suitable keyword to the image so that it will list in the appropriate keyword that a user search. Consider this format to give alt name to an image <img src=”image name” alt=suited word” />
A site can include XML and HTML site maps. The XML site map help the bots to understand about the website and the HTML sitemap help the user to get an outlook of the pages in your website. A single site map can include 500 URL’s.
The Bread Crumb will help a user to navigate correctly in the website. It will help the user to understand where he is currently in the website.
Chances of the appearance of broken link are another error we have to monitor. This error can be solved using 301 and 302 re directions. 301 redirection will redirect the broken link permanently. This will transfer the authority gained by the old page to the new redirected page. The 302 redirection will redirect the users temporarily. The gained authority by the old page remains same in the same page. In order to redirect a web page we have to upload a redirection file to the ht-access location.
“redirect_301/old url/new url”
“redirect_302/old url/new url”
You need to remove non quality links from your website. This non quality links will promotes your website. In order to remove these non quality links, we need to upload a document that contains the list of unwanted URL’s. upload this document in the disavow section of the webmaster tools.
Organic search will increase the rank and authority of your website. The Social signals have much impact on organics search.
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