SEO, Search Engine Optimization is a process of increasing number of visitors to our website, by obtaining a high page ranking in the search engine results. We are using two techniques for this. One is On page optimization and another one is Off page optimization.
After website analysis,On page optimization is one of the first step of SEO which every webmaster should look into. On-page optimization is used to optimizing each web page, for getting higher rank in search engine results. The optimization is done inside the website code.
SEO Title Tag
Title tag is one of the most important website optimization element. A title tag should be short but descriptive enough because when a user search in google, Title tag should be the first thing that all users check. So it should be attractive and make them curious to open our page. The HTML code for the title tag is:
<title>Write The Title</title>
Main things that should be include in our title tags are Keyword that we focused should be included in title tag. Title should have a meaningful description. Full capital letters are not allowed. Character limitation should be between 55-60. No spelling mistakes and grammatical errors should come. Unique title give for each page. Title should not be more than 3 words. Title should be have 512 pixel width. Impressive title give then CTR (click through rate) will increase. If no title given, then Google shows probably H1 as the title. In case of H1 is not good then Google will take H2 as title.
- Snippet
The result that Google shows to the user in the search results is a snippet. The title in blue, the URL in green and a description that Google shows together called a Snippet. We also using anther snippet called a Rich snippet . It shows extra information between the URL and the description.
SEO Meta Descriptions
Meta descriptions describes and summarizes the contents of your page to search engines. It have a great role in On page optimization. The HTML code for the Meta descriptions is:
<head>
<meta name=”description” content=”Writ the description.”>
</head>
Main things that should be include in our meta descriptions tags are For a page, Character limitation should be between 155-160 and For a post, Character limitation should be 155 because it needs to insert post publishing date. Like title tag, No spelling mistakes and grammatical errors should come . Use Unique meta descriptions give for each page and Meta descriptions should be have 1024 pixel width. If no Meta descriptions given, then Google will take some highlighting contents from web page. If web page don’t contain much content, then Google will take links, text etc…
- Meta robots tag
Meta robots tag is a tag that tells search engines what to follow and what not to follow. It’s a simple code that gives you the power to decide about what pages you want to hide from search engine crawlers and what pages you want them to index. An example of a meta robots tag code would look like this:
<meta name =”robots” content=”index”>
- Nofollow – Tells the search engines robots to not follow any links on the page at all.
- Noindex – Disallow search engines from showing this page in their results.
Head Tags – H1 to h7
Head tags is used to highlight certain parts of your website. There are several tags in html. They are H1, H2, H3, H4, H5, H6. H1 should be used to define the most important section of your page. User mainly attract to H1 tags.
Image optimization
All uploaded images filename should be saved with related to that image description. Images should be added with respect to the page contents. In HTML part alt text is added for each image related to image description.
Content Optimization
Content is the king in SEO. And it is mainly decides it’s position in search results. Contents should be always linkable to users. Anchor text is the hyperlink added text.Focused keywords should not be used as anchor text. Use our keywords at the beginning of sentences and arrange them in simple sentences. Keyword density is defined as the density of keywords in content should be always between 2-5%.
On page optimization Techniques from Nivea Joy