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Digital marketing VS Traditional marketing

With the digital marketing vs. traditional debate going on, let us check which one is most suitable for the marketing and promotion of your business or services. digital advertising vs. traditional advertising would seem like a tough decision to make, but these points will help you make up your mind to a decision which one is more convenient

What is Traditional marketing ??

Traditional marketing is the standard modes of marketing that have been used since the beginning of marketing and advertisements. This includes:

Television Ads
Newspaper Ads
Radio
Flyers and billboards by the roads and highways
Ads in related weekly magazines

What is Digital marketing ??

Digital or online marketing is the marketing mode applied all of the globes. It is proved that the era of the internet will have its influence on everyone’s life

Digital marketing includes :

Social media like Facebook, Twitter, or Instagram.
Business networking sites like LinkedIn.
Promotional ads via emails.
Paid pop-ups.
Blogs

Digital marketing vs tradtional marketing

1. Real-Time Result

Digital or online marketing gives quick results but in the case of traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. In this battle of traditional vs. online marketing, online marketing always wins

In Digital Marketing You can see everything in real time including:

A number of visitors
The most active time of the day
Conversion rates
Bounce rates
traffic generation
buying behavior
relevant audience

When you have the result in real time, we don’t want to waste the time to take action

2. Brand Development

Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into series consideration in comparison to digital marketing vs traditional marketing brand title digital advertising gives rise to. This is because traditional marketing has limited space in branding. Digital marketing wins this category every time. in the online platform, we can introduce our brand via social media which can give more social engagements

3. Quicker publicity

Very much due to the real-time results of Digital marketing, we can achieve quicker publicity. In the case of traditional marketing, it’s not quickly achievable. because it is a slow process

4. Easy Analytics

With online marketing, you can quickly know what is working for you and what isn’t via Google Analytics. You can analyze the inbound traffic, bounce rate, conversion rate, profit, and the general trend of the interested audience, all in real time

In traditional marketing analyze the market is not so easy when we comparing to digital marketing. because we get an exact report of market analytics using tools like google analytics but in traditional marketing, it’s not possible we have to wait until when the report is to be finish

5. Reduced cost

Using digital marketing tactics is the best cost-effective way to market our business. SEO, content marketing, and social media engagement take time to work their magic.but in traditional marketing we have to invest in banners, notice paper, flex boards, etc which is comparatively higher than digital marketing and less result giving to

6.Higher exposure

Now, we can’t claim that a television ad or an advertisement in every newspaper in town is going to cover the majority of the population. Any kind of traditional advertisement is narrow to a certain locality. Whereas online advertisement reaches out to the entire world so you are missing out on nothing.

Now that we go through the comparison between digital marketing and traditional marketing revealed for us, we can agree that online marketing wins. However, traditional marketing is still familiar with the audience that is itself still traditional. Therefore, a smart mix or comparison between digital marketing and traditional marketing enabled by good analytics of digital advertising vs. traditional advertising statistics will get your brand in high reach

How to use Facebook as the Best Social Media Marketing Platform

With roughly over 2.07 billion monthly active Facebook users as in Q3 2017, Facebook is the most popularly used social media and without any hesitation we can call it as the best social media marketing platform. What is important to note, is that, Facebook is not restricted to creating a platform for merely social connections.

Long gone is the time when you would use Facebook to look up long lost friends and connect with friends and family strewn across the world. Today, Facebook can be your stepping stone to success as a thought leader, a businessman, or a marketer. As a social platform that enhances marketing efforts, Facebook enabled you to widen your audience base, zero in on your target audience, and target your product and/or service to multiple audiences. While you are it, though, you need to be sure that you are leveraging the best of Facebook if you are to ensure that your efforts do not go in vain. So if you are up to use Facebook which is the best social media marketing platform for marketing our business, here are some checklists that you can refer.

KISS: Keep it Simple and Social

It is important to remember that Facebook is a space for social media conversations, where the vibes are light and fun. If you end up using a Facebook page as a place to position your product and/or service in the traditional sense of an online shop or e-commerce space, then you might do more harm than good to your marketing efforts. Keep your Facebook presence social and light, have loyal customers speak in your favor, use giveaways and contests to attract people, have conversations with audiences and answer questions – the more you are able to create a dialogue and fun space, the higher the chances of your marketing efforts flying high.

Visual Appeal Goes a Long Way

Make sure to use the visual element that Facebook is so well-known for. Add video ads and testimonials from your clients and users; post happy pictures of satisfied customers; position your product and/or service via a beautiful image that appeals to the people watching it. Heavy content is monotonous and boring, so adding a visual appeal goes a long way in ensuring that marketing efforts hit the right spot.

Analyze and Internalize

Social media metrics are a great way to know how your marketing efforts are faring, and can show you your hits and misses with clarity. Therefore, it is important to use insights from your Facebook page to know more about your audiences – that way, you can know what they like and customize your posts and marketing efforts towards their specific needs and interests. You could also find out what went wrong with a particular post or series of posts, and can make conscious efforts to not repeat similar blunders.

It is important for marketers to have a clear goal along with a well defined digital and social media strategy in place. By uniquely positioning themselves on the most popular and best social media marketing platform on the World Wide Web, marketers can surely rake up a great fan base, thereby ensuring a surge in profitable business.

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